How to invest your Digital Marketing Budget in 2022?| 4 Strategies

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective!

It has been seen that most of the companies spend around 7-10% of their revenue on marketing out of which digital marketing should grab the lion’s share. But, expecting a good turnover by spending less than a third of the total marketing budget is not going to make a significant difference.

After all what matters is your visibility and lead generation. There are a plethora of leads looking for your business and investing money in the right direction will not only help you grab those valuable leads but also give a push to your revenue.

While setting up your digital marketing budget, you just need to follow a simple 70-20-10 rule which states that:

  • NOW: Spend 70% of the budget on the strategies that are actually working for your business.
  • NEXT: Spend 20% of the budget on the technologies or business strategies that are on the horizon and trending.
  • NEW: Keep the remaining 10% for trying new or upcoming things in the digital marketing that are worth taking risks.

Now let’s discuss the top-rated four digital marketing methods and their budget allocation for your 2022 marketing endeavors.

1.     SEO

Without a thought, Search Engine Optimization is one of the best strategies to look for to boost your organic rankings, visibility and brand recognition. It helps you crack your potential leads and increase the footfall.

Here’s what to look for NOW, NEXT and NEW for SEO.

SEO
NOWNEXTNEW
Target long-tail keywordsOptimize for Voice SearchImage search
SEO-friendly contentPinterest  postingsGoogle Lens
Backlinks  
Responsive design  

2.      PPC (Pay per click)

PPC is a paid advertising and promotional strategy that helps you reach your qualified leads who are interested in your products and services. PPC makes your ad appear on the top of SERP results before the beginning of the organic results.

How to Optimize for NOW, NEXT and NEW?

For NOW, focus more on researching the right keywords as it’s these keywords that’ll help you boost your traffic footfall and ensure that you’re driving the right results.

For NEXT, look beyond Google! There are many other companies and websites that are offering PPC such as Facebook, Amazon etc. Connect with the best digital marketing company near you for the right approach.

For NEW, there are many upcoming unique search strategies such as search by product, image or UPC code. Dedicate some effort to mould your PPC ads to fit these future aspects.

3.      Email Marketing

Email marketing is one of the most effective and conversion-friendly digital marketing strategies to invest in 2022. It helps you directly connect with your leads who are interested in your business and want to hear from you.

How to optimize email marketing for NOW?

Don’t draft a common content for all your subscribers or audience. To get the best response, it is better to segment your audience based on their likes and dislikes. Now, trigger the emails that are curated as per their individual preferences.

This will help the audience connect with you in a better way.

Optimizing for NEXT:

Rather than focusing on tracking the opening rate of your emails, it would be better to concentrate on efforts that actually impact your bottom line. These include open online transactions, how many carts abandoned etc.

Optimizing for NEW:

Focus towards personalization using Artificial Intelligence. Think of methods that help to understand the user preferences and trigger one-on-one personalized emails.

4.      Ecommerce Marketing

 Ecommerce is not going to slow down! It’s the future.

If you still haven’t jumped this bandwagon, it’s high time to do so.

Optimizing ecommerce for NOW means finding out places where you can sell, learning how to sell and understanding the importance of having your own personalized commerce platform.

 For NEXT, work on having your own ecommerce website as it helps you save a lot on seller fees that is charged by major ecommerce retail giants such as Amazon, Flipkart etc. You can work on your own SEO, PPC campaigns to bring your rankings up.  

Optimizing for NEW:

  • Launch Google shopping ads
  • Marketing automation, streamlining ROI
  • Photo SEO
  • Improvise website in SEO, page speed, user experience

If you don’t have time for all this, it’s always better to hire a professional a web development and digital marketing firm to reap the benefits to maximum.

We, at Digital Kangaroos strive to keep your business in pace with recent trends and latest SEO algorithms that help you hit the ground running and secure an unrivalled presence in the digital world! For more such interesting insights don’t forget to share and subscribe.