Pashmoda Case Study

Pashmoda Case Study

The Client- Pashmoda

Pashmoda is a traditional heritage brand of shawls and scarves which has been curated keeping the royal legacy at the helm. A perfect fusion of the traditional Indian wear and the modern western silhouettes, these pieces blend with any outfit and make it look classy. The stoles and scarves for men and women are multi-utility pieces which can be used as an accessory to make the outfit formal or flaunt it as a fashion statement.

The Opportunity

Kitty shawls a well-known brand of shawls initially catered to the domestic market in the wholesale business. They had an urge to expand their horizons and hit the international market. When they contacted Digital Kangaroos, we adapted our client’s visual and verbal identity to tell their customers a unique story and thus, the brand Pashmoda was born. From branding to designing an e-commerce website and from social media strategy to search engine optimization, everything was planned and executed meticulously to give our client the desired results.

The Outcome

In a span of few months, the results in terms of online sales generated touched skies. We hit the bullseye with the strategy formulated for their growth and success.