Categories
Web Designing and Development

Why Do You Need a New Website Design?

Why Do You Need a New Website Design

Having a website is now a must for any business or company. A website is where most of your customers will view and interact with your brand.

A well-designed website will provide the customers an insight into your business. It would also offer them a detailed view of your products and services.

Nowadays, most people don’t trust businesses that don’t have established websites. Having old designs and information on your website will deter users from your site and brand.

Moreover, many digital marketing strategies revolve around web design to improve search engine optimization. 

So, let’s look at why you should invest in a new website design.

Reasons to Invest in a New Website Design

  • First Impression

Most users will only spend a few seconds on your website and judge your brand based on that. So, your website provides the first impression of your brand to potential customers.

Web design is important as it impacts your brand’s image. Thus, it is important to maintain an attractive and updated website that appeals to your audience. 

If your website is outdated, it will adversely affect the impression you make on your audience. It will also increase your bounce rate.

  • Modern Designs

Technology is changing at a quick rate. New trends and designs are emerging every day. Hence, it is essential to change and adapt your business to the latest technology.

The willingness to adopt the latest trends showcases your seriousness towards the brand. It also reels in more customers as people are always attracted to new things.

An outdated design will surely drive away potential buyers. This might lower your conversion rate.

  • Adapt to new changes

Every business or brand changes with time. The changes can be small like adding new products or services. Or they can be huge like changing the core focus of the company.

In any case, your website should be responsive and adaptable to change. This not only updates the user but also involves them in the process.

A new website design offers you the independence to make such changes. And allows you to change the subject of focus of your audience.

If you are looking for the best digital marketing agency that can create a new and unique website design, then Digital Kangaroos is the right choice for your business.

  • Mobile Optimization

One of the aspects of staying up to date with technology is making your website mobile-friendly.

Statistically, most users access your website through their mobile phones. This makes it crucial to optimize your site for mobile use. 

Moreover, Google’s search engine algorithm penalizes websites that are not optimized for mobile use. A new web design will make your website responsive across all devices. 

  • Enhanced Customer Experience

People don’t trust websites that showcase out-of-date design and information. They judge how you would treat them by the way you treat your website.

A new website design will offer your audience the best features. It will also allow them easier navigation. This enhances the customer’s experience of your site.

It is important to design a website allowing users ease of access. You can also add blogs and FAQs to further help your buyers have a good experience. 

  • Outrank your Competitors

If you have an outdated and low-quality web design, your competitors will easily outrank you. It is essential to build a trendy and attractive website to beat the competition.

With growing online stores, there are many options available for a single product. Therefore, it is essential to make a website that stands out amongst the competition and attracts your target audience. 

An updated and well-designed website will automatically put you ahead of your competitors.

  • Showcase your Brand

With a new website, you can showcase your business in a creative and brand-new manner. It provides a much-needed insight into your brand. This leads to better interaction with the customers.

Creating a content marketing strategy can help you post engaging content. This will help you showcase your brand in the best way possible. 

A good website will showcase all the best aspects of your business. It will also showcase the uniqueness of your brand. Which will make your brand stand out and attract new audiences.

  • Search Engine Optimization

With numerous emerging e-commerce websites, it is necessary to ensure that your website has a higher SERPs ranking. There are many factors that affect your ranking.

Investing in a new website design can ensure that your site has improved SEO. This will automatically place your website at a higher rank. 

Furthermore, poor web design negatively impacts SEO. Thus, it is important to update your website and follow SEO-friendly practices.

  • Return on Investment

The main goal of any business or company is to make money. Therefore, your website should persuade your customers to buy your products and services. 

A new and well-designed website will surely generate a better ROI. This is the biggest reason to invest in a new website design for your business; as it would ultimately lead to more sales and profit.

To improve your ROI, it is important to look at all the things that are a must while developing a website. This would ensure that your new website design is following the latest digital marketing trends.

Major Takeaways

Investing in a new website design for your business has numerous benefits. From better user experience to boosted sales, it all relates directly to web design.

Hence, instead of having a website that is more of an online business card, you should finance a website that contributes to your business. This would make your website an investment rather than an expense.

A powerful website will work for you to generate new business and profit. Thus, your website should draw in potential buyers and target your desired audience.

Categories
Web Designing and Development

Top Reasons to Use Shopify for Websites

Top Reasons to Use Shopify for Websites

Online marketing and store builders have become necessitated in the digital era. However, with the growing technologies, the options for marketing and building websites have grown tremendously.

It can be overwhelming to make the correct choice from dozens of platforms. Whether you have a start-up business or a successfully running enterprise, using a marketing platform is a must.

Shopify is the best platform available for building e-commerce websites and marketing. It is the best option for the merchants trying to reach out to either the local or global market.

Shopify is catering to the marketing needs in 175 countries with about 1.2 million users.

To further clarify the claims and your doubts, let us look at the reasons you should use Shopify for.

  • Affordable subscriptions and plans

Not every business is financially stable enough to pay huge amounts for marketing. But, Shopify makes it easier with its no server costs and available discounts.

It is the biggest advantage of Shopify which offers distinguished pricing plans for a startup business to multinational companies. The basic Shopify plan starts from only $29 a month.

Further, Shopify charges no server costs. It also provides an additional 10% discount on annual plans and a 20% discount on biennial plans.

Shopify understands the difficulty of initiating a startup and charges no additional bandwidth fees.

Apart from that, you also have the chance of a 14 free day trial and analyze its benefits for your enterprise.

Digital Kangaroos, a premier web development and top marketing agency, helps you build your e-commerce websites with its exclusive and affordable services.

  •  Safe and reliable

When owning a business enterprise, you have tons of customers to tend to. Your website contains sensitive consumer information.

This can include their details, and credit/debit card information. Along with that, sometimes customers are impatient and can leave the website if it has slow processing.

Thus, the e-commerce website must be fast, secure, and reliable.

To clear user doubts and ensure that they are using the best, Shopify is certified Level 1 PCI DSS compliant.

Additionally, Shopify offers great app integrations with SaaS services. This means that users can host the e-commerce store according to their needs.

They can decide on the payment options, language options, shipping options, and hundreds of filters for their consumers.

  • 24×7 Support

When catering to 1.2 million users, it becomes fairly important to provide 24×7 support to the users.

Shopify prioritises the consumers’ needs and their response is instant. It is completely the user’s choice to choose the mode of communication.

They can either opt for web chat, a personal call, or email. No matter how big or little the issue is, Shopify has a wide network to rely on.

They even offer web seminars and video tutorials to make the store building process swift and easy.

Forbye, Shopify also has customer forums which is a great way of helping users with similar issues.

  • Dynamic SEO

Search Engine Optimization is one of the major factors which puts a website on top of Google searches. To gain maximum traffic, and a higher ranking on the SERPs, SEO is the dominant factor.

Shopify helps in achieving this by organic means. It uses advanced analytical techniques to put your website on a pedestal on the Google search engine.

Shopify provides customised meta titles and meta descriptions to enhance website traffic.

It provides various marketing tools to enhance user experience including product reviews and email marketing.

Further, it also gives the users the option to provide discount codes and gift vouchers.

  • Mobile Ready

Access to websites has increased tremendously through mobiles compared to desktops. This makes it all the more important to create mobile-friendly websites.

Shopify caters to this need. It offers a variety of themes, providing the best experience to the users,

Its backend also ensures that the website has a prompt response. All customers can access this website easily with the app or on the browser.

Shopify is available for both Android and iPhone users.

  • Visually Appealing

The ambiance of a place is what attracts the customers. Similarly, aesthetic themes are what bring them to a website.

Before purchasing or even navigating the website, consumers often check the character the site has to offer. They make a perception based on it.

Shopify understands that thought and offers tons of themes specially curated to suit your business type. Some of the most popular ones include envy, responsiveness, dawn, and expression.

If you are a newbie entrepreneur and are not sure of what might fit your needs, Shopify helps you out. It provides some suggestions of the themes for selling locally or internationally.

  • Multiple Languages

Every entrepreneur has the goal to reach the international market and sell their products globally. However, this becomes difficult as the languages and currencies change.

Well, we know who is there for the rescue!

Shopify provides its users the liberty to sell globally. It has over 20 different languages the consumer can choose from.

Let us face it, everybody likes to shop in their native language and would like to know the price in their currencies.

Converting the currencies manually can be a tedious job and the consumer might lose interest. The website is further equipped with the option to receive refunds in the native currency.

Recapitulating

The aforementioned are some of the top reasons a user needs to know before getting a subscription to Shopify. There is a reason why thousands of people are relying on it for their online stores.

Shopify is constantly enhancing the user experience with its new and advanced features. In comparison to all the online platforms available, Shopify is the easiest to access and is certainly gaining popularity.

Get in touch with us

Entrepreneurs who wish to expand their business and gain advantages of marketing strategies can contact leading Shopify websites agency Digital Kangaroos.

Assisting websites locally and globally with web development and marketing solutions, we also help in building your Shopify e-commerce website.

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Latest Web Designing and Development

Top 10 Web Development Trends In 2021

“Get a hold of these trending web development trends and turn your digital space faster, interactive, dynamic and productive!”

Since lockdown, we have seen a huge peak in the evolution of the web development – most individuals are switching from offline practices and are smartly using internet services. You can either call it the demand of time or the way of living as a new norm.

Since the internet users will keep on accelerating in future – developers are working on brand new technologies to resist the downfall.

For a bright future, the content creators along with digital marketers and IT companies are following the trends that are eventually seen to be more effective than ever before. Let’s have a look.

Top 10 Web Development Trends

To make the learning process easier and precise, we have organized an updated and useful list of technologies. With these, your websites can become faster, interactive, dynamic and productive. Let us dive deep to know about the best web trends of 2021

·         Progressive web application

Instead of developing an individual application for respective websites – famous brands, companies and internet sites have switched to progressive web applications that allow user to add the website as an application to their device.

The overall experience of the website is similar to the mobile application that allows visitors to display the website best compatible with their mobile phone screens as well.

Famous websites such as Pinterest, Twitter, Alibaba, Forbes have been using PWA trends and leaving magnificent effects on the audience.

·         Animated User Interface

In the era where web designing companies are highly focusing on improving the user interface; motion technologies are the next attention seekers. The technology offers eye-catching animations and digital art that gives illusions of objects in motion. 

Usually, multimedia is included by using javascript and high-end technologies that increase the engagement of the visitors. Such relatable animations enhance the complete outlook of the web pages and add grace to the existing site.

Eventually, the SEO rating can be improved with the Motion UI interface as it provides fun and extra beauty to a webpage. The users usually don’t get bored when they browse such websites.

·         Chatbot support services

You must have seen a chat box at the bottom right side or top right on most web pages that pop up just like when you receive a text on your mobile phone.

An organization having reliable, direct and quick customer support is more likely to be preferred by users than the firm with slow help desk response. 

Chatbots are a great step-forward to boost up your business. In emergency cases, we can contact real human clients for asking queries and can provide further contact details.

·         Responsive websites

It is a fact that people use the internet a lot more on their mobile phones than other devices such as personal computers, tablets etc. Thus, the web developers have come to a point where they must work on an interface that fits best for a mobile user. 

Mobile-friendly websites are flexible and perform better – and therefore should be properly taken care of from the Search Engine Optimization perspective as well.

·         Cloud Computing

Even though the cloud computing has served users for many years, people still do not have the actual idea on how best they can make use of cloud networks. 

Web development is under the great influence of data storage and access from cloud networks. Now, when most of the people are working remotely – the advantages of cloud computing are highly visible in 2021.

·         Accelerated Mobile Web Pages (AWP)

Google developed a library namely Accelerated Web Pages or AMP for webpages that allow developers to make lightweight, smooth and faster websites. The main advantage of AMP is to lower the bounce rate and enhance the user-interface experience.

Since the webpages with the AMP framework take less time to load – it helps in growing the organic audience that attracts repeated as well as new visitors. Mainly Javascript is the primary technology that smoothens the web service and polishes the page performance.

Websites with Accelerated Mobile Web pages are more likely to be ranked well than the sites that do not utilize the bliss provided by Google.

·         Voice Search

Virtual audio assistants such as Amazon Alexa and Google audio searches are already making our lives a lot easier. Now, look at the next level approaches that help people of all age groups utilize the internet services just by speaking the RIGHT words. 

The voice search and smart speakers can take both web development and e-commerce markets to newer heights.

·         Dark Mode On

When a user lands on a webpage – your main motive must be to keep the reader stick to the page. When the website is more about informative content – make sure to make the webpage interactive and captivating.

With Dark mode or white/ black trends, a user can switch the background colour or lights as per his needs. It provides a more customized and personal feel to the user.

·         Augmented Reality

With AI and IoT stepping inside the world of the internet – Augmented reality is a more advanced approach to utilize the technology at its best. It provides the user with an atmosphere that looks similar to the real one.

Many websites include AR on their landing page that gives the user an experience of the real-time presence of individuals. An organization that is tied up with augmented or virtual reality will be grown more rapidly in upcoming times. 

·         Block chain rules

People are moving more into investing bitcoins or crypto-currency and hence block chain technology goes side by side. With block chain, a user who is into mining can ensure the transaction of digital money more securely. 

Each transaction is encrypted with unique keys and the sender’s digital signatures that make the network safe and trustworthy. Cybersecurity is another digital trend that goes well with crypto- transactions and positively influences the web.

The Bottom Line

We have studied the various web development trends that can take the overall internet and customer experiences to a much better level. One must build-up and invest in such programming skills and required proficiency.

Digital Kangaroos– a premier web development and digital marketing agency in Punjab offers support in various digital services so as to enhance the overall performance of web development. We use the latest technologies to enhance the user-interface relation. Let’s co-create web-space of your dreams. Call us today!