Tanam Case Study
The Client- Tanam
Tanam by Jyoti Bansal is a fashion house in North India with a unique style and trendy designs. Tanam is all about exclusivity by Jyoti Bansal. A touch of whimsy added to Indianness to create statement pieces that resonate with contemporary women.
Tanam was a mere concept in the head of founder Jyoti Bansal when she contacted Digital Kangaroos. She wanted to put a strong foot forward in the market and hence we gave an extravagant start. We conducted a successful prelaunch and launch campaign for our client. The logo was designed which reflected the story behind the brand. The innovative strategy was formulated so that our client could enter the digital space with a bang. Digital kangaroos helped them target potential clients with the power of digital marketing.
Within weeks of its opening, Tanam enjoyed a heavy footfall in the store and generated huge sales online. The brand saw new potential clients all across India and the overwhelming response they received did wonders for them. We helped our client establish a unique brand voice and tone the best way.