After analysing the market and their work in detail, Digital Kangaroos suggested developing a parent company for their other three websites. The parent website would enable a channel between their other websites and would assist customers in understanding their work much better.
Our research and user feedback helped us design the parent website from scratch, creating a streamlined approach to connect with the Happy Group team. There was a need to build their brand to reach the target audience at AutoExpo 2023. So with our design team on board, we designed a bag, notepad, diary, catalogue, invitation, and name tags.
The focus on brand building gained incredible results. Not only the website traffic increased on Happy Group of Companies, but the redirect rate to other websites was also colossal. Nearly 60% of the people visiting the website downloaded the catalogue, with about a 50% click-through rate.