There was a need to create a website where the user experience was engaging, intuitive, and simple. To engage the audience and generate a compelling online presence, it was crucial to conjure an SEO strategy that focused on increasing organic traffic.
We held regular collaborative meetings with the clients to collect feedback for design research and strategic planning to develop a customised mobile-responsive website that brings in a remarkable amount of enquiries.
We are proud of the result we delivered. The website had a 23% lead generation rate through organic traffic post-launch. Thanks to the user-focused design and the new information architecture, the website has significant overall engagement.