Pashmoda is a perfect example that proves how an engaging website and right digital marketing could help a domestic brand connect with the international market and get exceptional conversion rate.


Pashmoda is an e-commerce website well-known for selling traditional heritage shawls and scarfs by keeping the royal legacy at the helm. Aggarwal Textiles, the parental company initially catered to the domestic market in the wholesale business. They had an urge to expand their horizons and hit the international market.

When they contacted Digital Kangaroos, we adapted our client’s visual and verbal identity to tell their customers a unique story and thus, the brand Pashmoda was born. From branding to designing an e-commerce website and from social media strategy to search engine optimization, everything was planned and executed meticulously to give our client the desired results.


Unlike most of the similar brands, the concept of Pashmoda was conceptualized by a passionate young team. The client needed a digital presence that reflects their design and creativity in every digital horizon. There was a dire need to take the domestic brand to international levels to capture the global market and scale the business multi-folds.

The main challenge was to create an unequivocal differentiation from the competitors. When Pashmoda collaborated with Digital Kangaroos, the first step was to build a compelling website that completely resonates with the brand’s vision and thinking as per the global market. Followed by strategies to increase brand equity and online reach and recognition.

Requirements for the Project

After multiple rounds of brainstorming sessions, the strategies were refined and a proper roadmap to Pashmoda’s digital presence was laid. Digital Kangaroos collaborated with the client from scratch to understand and visualize their requirements and expectations. Starting from a responsive and impressive website, social media integrations, amazon integrations, payment gateway, etc. everything was done in a phased manner.


Aggarwal Textiles had a strong brand presence in the domestic market; therefore, the expectations with Pashmoda were obvious. Pashmoda being a strong brand, we had a multitude of things to highlight. We wanted to make the user experience (UX) completely invigorative and intuitive as if the customer is directly chatting with Team Pashmoda.

We started by creating blueprints and designs of the proposed website and submitted to the client for approval. Team Pashmoda was really impressed with our work and then, full-fledged development of eCommerce website kicked off. The website is responsive, fully-secure and has a clean interface as we hate things going messy or cluttered.

While website designing and developing, we focused on making the overall user experience as spontaneous and self-serving as possible.  With better UI and UX, customers are able to explore products easily by applying suitable filters. Digital Kangaroos ensured creating a highly searchable and browse able catalogue by giving clear CTAs for conversions.

Next, strategies were curated for digital marketing including Search Engine Optimization and social media marketing.


With a highly impressive brand presence, Pashmoda is open to customers across the globe. In a span of few months, the results in terms of online sales generated touched skies. We hit the bullseye with the strategy formulated for their growth and success.

On the whole, we would like to term this project as one of our most promising projects that fulfilled the accurate vision of our client and helped a domestic apparel brand establish itself in global world.

Over a Span of Six Months

Increase in Transactions – 135%

Increase in Revenue- 250%

Increase in site visits- 280%