The Makeover Place

Learn how Digital Kangaroos created an impressive digital presence and brand awareness for a Canadian beauty salon, helping them achieve online success.

Overview

The Makeover Place is one of the full-service salon, spa and Makeup Studio in the Little Portugal area located at Queen W. and Dovercourt Rd. in Downtown Toronto, offering services in Skincare, Hair & Makeups.

Despite offering high-quality services, The Makeover Place was not able to mark a noticeable presence. As most of the people explored the internet before finalizing any beauty salon, The Makeover Place was losing out on digital opportunities for client conversions. The traditional branding & advertising strategies and manual booking system were not able to accentuate and highlight their high-quality work.

With an aim to create a rewarding and world-class online experience for clients and community, The Makeover Place collaborated with Digital Kangaroos. Digital Kangaroos was able to satisfactorily portray The Makeover Place as the contemporary and elite five-star salon that it is.

Challenges

The client needed a digital presence not only to enhance brand recognition but for better customer engagement as well. The client wanted a customized web interface to manage and schedule appointments. No prior appointment visits would kill the valuable time of the customer and increase the risk of losing them.

The biggest challenge with us was building strong brand awareness and digital marketing. Promoting a new business such as salon, in local markets is inevitably arduous because of a truly competitive local market. Moreover, it was very important to give the right CTA’s for conversions and leads else things could have slipped in favour of competitors. Also, we need to make sure to turn all the stones by delivering an incredible UX to the prospective customers, so that they convert.

Approach

The work started with web development and revitalization of the logo. Our logo designers ensured the sleekness of the old logo while adding stylish fonts and modernized accents to it. The cursive font gave the desired contemporary and classy look. The website template and features were designed to indicate the company’s versatility and excellence.

Website Development and Search Engine Optimisation

The website was developed using the latest version of WordPress and HTML 5 which gave the quintessential robustness and responsiveness to the website. The landing pages were fully optimized as per SEO best practices with advanced keyword mapping for a higher SERP positioning.

The website was designed by keeping the customer in mind so that it should be as versatile and convenient as possible. A seamless appointment system was integrated into the website that contained all information about the services and prices, history of previous bookings and easy navigation through the site menu.

Results

The Makeover Place approached us with an expectation to capture more leads via online bookings and in-house inquiries. We feel immensely proud to say that within a span of three months, the number of bookings crossed the 400% mark. Along with the UI, the UX features made the website deliver an extraordinary user experience for the visitors and individuals willing to leverage the services of The Makeover Place.

The organic SEO campaign keenly focused on targeting people within a radius of 4-miles who searched for hair care services, makeup, nail service and hydra-facial treatment. The client witnessed an increase in the traffic, business revenue, conversions and flexibility by simplifying the complex booking process.