Vega Schools

Overview

Vega Schools- one of the best schools in Gurugram offers holistic education to students using problem-based learning. Their curriculum involves a coherent approach in different spheres of learning that helps the students to nurture the leader within and adopt a progressive and modern outlook to life. They use the latest technology, audio-visual aids along with diverse extra-curricular activities for the overall personality development of the student.

Vega Schools collaborated with Digital Kangaroos for enhanced online visibility, branding and online reputation. The ingenious and invigorative digital solutions by Digital Kangaroos revamped their online reputation and organic reach clearly improving their number of admission inquiries, retention and enrolments.    

Challenge

As a popular school in and around Gurugram, the school was already getting good traffic to their website. They approached Digital Kangaroos to improve on their previous years’ numbers, attain unprecedented visibility in the neighbourhood and get more admissions. It was hard to beat those numbers especially when the market competition has strengthened tremendously.

Approach

At Digital Kangaroos, we believe in providing custom marketing solutions based on the client’s business goals and nature of the business. Ranking high in search engines is just one of the goals; our main aim was to increase conversion rate and number of admission inquiries. Our experts holistically improved the online reputation that boosted the credibility, brand awareness and trust factor amongst the online audience.

Why our strategy outperformed?

We understood the target audience and devised a digital stratagem that impacted all the touchpoints- online as well as offline. We defined the target audience and mapped the School’s niche to target students’ and parents’ strong interest points. This resulted in high qualified queries and significantly improved the admission numbers.

Our SEOs prioritized the keywords with enrolment intent by focusing on brand category keywords. We kept a strong check on analytics and the numbers improved dramatically. Advanced On-page and Off-page SEO practices were followed to improve the search engine juices.

 Result

After three months of vigorous action-plan, things started to fall in place. With excellent visibility, superb brand recognition and outstanding online reputation, the school started receiving a good number of qualified leads. The applications witnessed an increase of 400% from the previous year.