The Big Hill Cafe and Functions

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A bespoke website and right digital marketing positioned this Victorian (Australia) wedding venue for success

Overview

The Big Hill is a quintessential venue to host any business event or conference, lavish wedding or any private party. With three function rooms accommodating guests from 10 to 500, the Big Hill is a perfect venue blessed with unmistakable beauty in picturesque Bendigo.

Digital Kangaroos collaborated with newly launched The Big Hill Restaurant and Café for its digital positioning. In a highly competitive market like the hospitability business, the Big Hill wanted to set a bar high. Digital Kangaroos designed and developed a website taking into consideration key elements of Quality design: easy navigation, fast loading, rich text and aesthetic appeal.

Simultaneously, our Social Media Optimization (SMO) and Search Engine Optimization (SEO) strategies were established. Thereafter, we moved to comprehensive indexing strategy which included a list of on and off-page initiatives.

Challenge

The hospitality industry is still struggling to communicate adeptly with its customers. Moreover, increased competition and an ever-changing digital ecosystem make things too complicated. The main challenge with Digital Kangaroos was to start building the digital presence from scratch and deliver an inspirational marketing solution to the client.

Making the brand presence felt amid stiff competitive market in Bendigo especially during COVID era, was a big challenge. The client wanted to focus on brand experience and create authentic engagement.

The Approach

After the client approached Digital Kangaroos, we defined the heart and soul of this magical wedding venue and restaurant. After conducting several rounds of meetings and interviews, Digital Kangaroos discovered the client’s USP and aesthetic tastes. Then, a roadmap for the digital presence was curated with logo designing and website development being the phase starters.

Bespoke Website

Digital Kangaroos designed and developed the website by combining unique, eye-catching details and aspirational imagery. After that full SEO integration was performed along with strategic conversion architecture, rich content and a fully responsive website that functions as stunningly as it looks. The highlight of the website is its order food online functionality with delivery and takeaway options.

Social Presence

Digital Kangaroos crafted beautiful descriptions to tell the tale of the venue along with showcasing their best images. The main objective was to make the digital presence on social media platforms cohesive and purposeful. The tactical digital marketing strategies ensured that The Big Hill Vineyard achieved top-of-mind awareness.

SEO

The SEO experts at Digital Kangaroos created targeted landing pages with catchy CTA to ensure maximum conversions and leads.

Results

A couple of months after the website went live, the client witnessed an influx of enquires, leads and conversions via the contact form as well as from social media pages. Within first few months only, we saw a sharp increase in keyword rankings and organic traffic grew by 327%.

Even during the lockdown amid COVID-19, the delivery and takeaway options generated ample sales for our client.

The Big Hill evolved and was able to see significant growth. The results can easily be felt with the number of functions and special occasions it has hosted in just a few months of its opening.