Cornerstone vs. Evergreen Content: A Crucial Decision in Your Content Marketing Strategy
In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both types of content are crucial for building a successful content marketing strategy, but they serve different purposes. In this blog, we’ll explore the differences between cornerstone content and evergreen content, and why they both matter for your content marketing services in Ludhiana, Punjab.
First, let’s define what we mean by cornerstone content and evergreen content. Cornerstone content is the foundation of your website or blog. The content represents your brand, sets you apart from your competitors, and showcases your expertise. This type of content is typically long-form and in-depth, and it covers topics that are central to your business.
On the other hand, evergreen content is content that remains relevant over time. It’s the content that you can create once and continue to drive traffic to your site for years to come. This type of content is typically more general in nature and covers topics that are always in demand.
Now that we understand what these terms mean, let’s dive deeper into the differences between them.
The purpose of cornerstone content is to establish your brand and build authority in your industry. It’s the content that showcases your unique perspective and expertise. It’s also the content that you’ll want to rank highly in search engine results, as it’s the foundation of your website.
On the other hand, the purpose of evergreen content is to drive traffic to your site over time. This type of content should be optimized for search engines and should cover topics that people are always searching for.
Cornerstone content is typically long-form, and in-depth, and may include multimedia elements like videos and infographics. This type of content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry.
On the other hand, evergreen content is crisp, doesn’t go out of style, and stays relevant for a long period of time. It may include multimedia elements, but they’re not as crucial to its success as they are for cornerstone content. This type of content is meant to be easily digestible and shareable, so people will continue to come back to your site.
Cornerstone content should cover topics that are central to your business and that you’re an expert in. This type of content should be unique to your brand and should showcase your unique perspective.
Evergreen content, on the other hand, should cover topics that are always in demand. These could be topics that people are always searching for, like “how to lose weight” or “how to start a blog.” This type of content should be relevant to your industry, but it doesn’t necessarily have to be unique to your brand.
Cornerstone content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry. This type of content should be updated regularly to ensure that it remains relevant and up-to-date.
Evergreen content, on the other hand, should be created once and continue to drive traffic to your site for years to come. This type of content may need to be updated periodically, but it doesn’t require as much ongoing maintenance as cornerstone content.
So, which type of content is more important? The truth is, that both types are crucial for building a successful content marketing strategy. Cornerstone content establishes your brand and builds authority in your industry, while evergreen content drives traffic to your site over time.
As a content marketing agency in Ludhiana, Punjab, it’s essential to create both types of content for your clients. At Digital Kangaroos, we understand the importance of both cornerstone and evergreen content, and we work with our clients to create a content marketing strategy that drives growth and offers maximum return on investment (ROI).