How to do Local SEO for Your Small Business in Easy Steps?

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned!

The top Indian blogger and Marketer Sorav Jain shared in his blog that with right and strategic SEO techniques it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial to gain maximum organic traffic from local searches. Let’s dive in. But before that, let’s first understand

What is local SEO?

Local SEO is a subset of Search Engine Optimization where your online presence is optimized to attract more business traffic from relevant and niche searches.

For example: If you search for top takeaway restaurants in Ludhiana. Google will give you local results (snack pack) first, followed by a list of organic results.  It’s very important to get a top position on this snack pack as 46% of the clicks are made in this local search box.
Local SEO

1.      Check Your Mobile Friendliness

The first step is to make sure that your website is optimized for mobile. According to search engine watch, 63% of the users are performing local searches to find a business. And, out of them, nearly 79% are mobile phone users. 80% of mobile phone users end up in making a purchase. In simple words, every fourth query out of five converts.

You can use Google’s mobile-friendly tool as your first step for the local SEO checklist. Enter your website and check whether it’s mobile-friendly or not. For example, here is a test report after testing our own website https://digitalkangaroos.com/.
page is mobile friendly
If your website is not mobile-friendly, contact with the best digital marketing or local SEO company that will help you to make your website optimized for mobile devices.

2. Optimize Your Google Business Listings

This is one of the major parts of local SEO and is indeed very easy to do. Go to Google Business Page, register and claim your business.
Some Do’s and Don’ts while registering with GBP (Google Business Pages).
·         Enter all your details such as address, opening/closing hours, contact number correctly as mentioned on your website.
·         Pin your location properly. Add URL, description and photos of your business.
·         Also, keep on checking the information on regular basis because Google provides an option for local edits “Suggest an edit”. It’s your responsibility to see that no one claims your business or makes a fake edit.
Have a look at our Google Business Listing. This page gets shown when someone searches for Digital Kangaroos on Google.

Digital Kangaroos

3. Keyword Research

Suppose you run a beauty parlour named “Beauty Passion”. So, you would like to rank for queries such as
·         “beauty parlour near me”
·         “best beauty parlour”
·         “Beauty Passion”
·         “Beauty Passion opening time” or  (closing time)
·         “Beauty Passion phone number”
For all such queries, Google pulls out the information from Google Business Listings. Try to fill out all the information in Google business Pages to maximize your chances of customer conversion.

Need any help on local SEO optimization or local SEO strategy? Connect with the best SEO Company in India.

4. On-Page SEO

There are many common SEO tips that every webpreneur has been following such as using keyword in URL, H1 tag, Title and short URL. But some specific local SEO tips need to be followed.
·         Optimize your homepage on location. Try to optimize your content for long-tail keywords. For example: use “best beauty parlour in Chandigarh” rather than using only “best beauty parlour”.
·         Your NAP (name, address and phone number) should exactly match with the Google Business Listing. Make sure to provide NAP information on the homepage of your website. It would be equally good to provide this information on the footer, so that it is visible throughout the website.
Optimize the schema mark-up. Use the Google structure schema mark-up tool to ease out the messy things.

5. Local Citations

Local citations are citations of your NAP information anywhere in the online world. It could be on your blog posts, guest posts or local business directories such as indianyellowpages, godaddy, social platforms, etc.

These citations help the netizens to discover local businesses and improve local rankings. According to a 4seohelp.com, here are A few top citations sites in India.

Indian Free Citation Sites List

6. Use Google Posts

Use Google Posts to update, engage and inform your customer. Google Posts are accessible through Google my Business and are as easy as tweeting on Twitter. You can add image/s to display your current ongoing promotions, inform users about an upcoming sale, etc. You can share your stories, content, gifs, etc. easily on Google posts.

So, start working on all these best local SEO tricks to drive rich organic local traffic to your business and get heard. Looking for an online promotion company in Punjab? Or, Need an advice or consultation regarding on how to take your business online and achieve a global presence, connect with Digital Kangaroos.

We are the award-winning and the best digital marketing and web development agency. Your dreams are our responsibility. Fly high with Digital Kangaroos.