Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological trends will be a paramount factor in website creation. These trends include the increasing use of artificial intelligence (AI), the rise of accelerated mobile pages (AMPs), the growing popularity of voice search optimisation, the adoption of chatbots for customer service, and the trend towards personalising content for individual users.
The increasing importance of the mobile user experience and the growth of voice assistants and smart devices drive these trends. Many top-tier web development agencies in India and globally are constantly trying to accommodate these trends to their leverage, yield the best web development service and enhance drive engagement.
There is a high expectation among web developers for 2023 to be an exciting year to shape the web development field and drive innovation.
Blockchain Technology has come a long way in recent years and is now being used in a variety of industries, from finance to healthcare to supply chain management. As we look towards 2023, we will likely see more widespread adoption of blockchain technology in web development.
One trend we may see in 2023 is the increased use of blockchain for decentralized applications (DApps). According to Investopedia, DApps are open source and not handled by a single authority.
That means they are less vulnerable to attacks and outages and are often more transparent and secure. DApps have the potential to revolutionize industries by enabling peer-to-peer transactions and enabling greater control over personal data.
As more and more personal data is being collected and stored online, the increasing cyber crime rates have compelled many web development agencies in India to search for secure and transparent systems for managing digital identities. Blockchain technology has the potential to enable the creation of safe and immutable digital identity records, which could be used for everything from online voting to identity verification.
Progressive Web Apps (PWAs) are web applications that use modern web technologies to deliver a native app-like experience to users. Although it is not a new technology, in 2023, we can expect to see PWAs continue to gain popularity as a web development trend.
One of the main benefits of PWAs is that they are easier to develop and maintain than native apps. Because they are built using standard web technologies, developers can use their existing skills and tools to create PWAs, without the need to learn new languages or frameworks. This means that PWAs can be developed and deployed faster and at a lower cost than native apps.
With PWAs, it is possible to access the web directly without downloading any application. Reports show that in the second quarter of 2022, approximately 59% of users access websites through mobile devices, and this data does not include tabloids. Thus, making PWAs the most valuable web development trend of 2023.
In 2023, we may see the development of new tools and frameworks for building and deploying PWAs, and the integration of new technologies such as Augmented Reality (AR) and Virtual Reality (VR) into PWAs.
Accelerated Mobile Pages (AMPs) are a way to create web pages that load faster on mobile devices. They are an open-source initiative by Google, launched in 2015, that aims to improve mobile web performance by allowing developers to create lightweight versions of their web pages. There is a high expectation of growth of AMP in 2023 to help businesses and organisations prioritize the mobile user experience.
One of the main benefits of AMP is that it allows developers to create web pages that load much faster on mobile devices, even at low-bandwidth connections. This is especially important given the increasing importance of mobile search and the fact that page speed affects the decision-making of customers.
Google has stated that it gives a slight ranking boost to AMP-enabled pages, which means that they are more likely to appear at the top of search results. This can be especially beneficial for businesses and organizations that rely on organic traffic from search engines to drive traffic to their websites.
Moreover, with AMP, developers can create web pages that are more interactive and engaging, which can help to keep users on the site for long periods. It has proven beneficial for businesses and organizations that rely on user engagement to drive conversions or generate revenue.
Voice Search Optimisation helps with optimising an eCommerce website with voice search queries. Oberlo statistics state that 71% of consumers prefer to clear their doubts through voice search, and the percentage is believed to grow in 2023.
One of the main benefits of voice search optimization is that it can help to improve the discoverability of a website or web content. With the rise of voice assistants like Amazon’s Alexa and Google Assistant, more and more people are using voice search to find information online.
Voice optimization can be of assistance to users who are on the go or have limited mobility, as they can use voice search to quickly find the information they need without manually typing the search query.
In addition to improving discoverability and the user experience, voice search optimisation can also help to improve the accessibility of a website or web content. The content becomes more accessible to users with disabilities, giving businesses an edge over their competitors.
Artificial Intelligence (AI) Chatbots are computer programs that use natural language processing (NLP) and machine learning algorithms to mimic human conversation and assist users in completing tasks or answering questions.
The concept of AI chatbots is not new among the best web developers. They have eased the work of both businesses and customers by providing immediate assistance. It has proven to enhance user experience and improve customer satisfaction.
AI chatbots help to automate routine tasks, such as answering frequently asked questions or guiding users through a process. It adds more time in the hands of the customer service representative to focus on more complex tasks.
Since chatbots are powered by AI, they collect data and provide insights about customer behavior and preferences. E-commerce businesses suggest personalized product recommendations by analyzing user interactions with the chatbot.
Content Personalisation has helped personalize web content for users using individual preferences, behaviors, and characteristics.
Using content personalization, the best web development agencies can provide personalized and relevant content to users according to their interests and needs, decreasing the bounce rate.
Further, content personalization helps to gain customer loyalty and improve the effectiveness of marketing campaigns. Personalized content encourages the users to engage more in the website and take desired actions, like making a purchase or signing up for a newsletter.
With the collected data on user preferences and interests, not only e-commerce but even brick-and-mortar websites can benefit by providing a better user experience. They can even work on the parts they lack by taking valuable insights from the preferred content by the users. This data works wonders in optimising marketing strategies and improving the overall customer experience.
The single-page application improves the user experience by providing a seamless and fast navigation experience. Visiting different pages on the website to access information can be a tiring process, and users refrain from doing so. But a single-page application increases the possibility of users returning.
Single-page applications also make the development process easier for web developers, while improving the performance of the website. Since all of the necessary files are present within a single page, there is no need to send additional HTTP requests to the server to load new pages, which can help to reduce the amount of data that needs to be transferred and improve the overall performance of the app.
Is Technology the Future?
As we enter 2023, it is clear that the use of Artificial Intelligence, Machine Learning, and Voice Recognition technology will continue to shape the future of web development. Companies that embrace these trends will be well-positioned to meet the evolving needs of their customers and stay ahead of the competition.
Digital Kangaroos are no different. We want the best-personalized websites for our clients, and our professional and creative kangaroos are constantly evolving their knowledge with the latest technology to present the above client expectations website.
We are keen on deploying new technologies in our working environment and optimizing the speed of our service delivery with the above satisfactory work.