content marketing strategy

Which Content Marketing Strategy is Relevant for your Business?

Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant and conversion-driven content strategy for your business. Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services. Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that…