The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient...
The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient to sit and watch a whole 10-15 minute video. Thus, increasing the demand for apps like TikTok.
Amidst the pandemic, more and more people started creating short videos to overcome the depression and fatigue of ideally sitting at home.
Just a while later, Instagram followed suit with Instagram reels. And now YouTube shorts have gained popularity.
Yet one does not think of short videos when visiting YouTube, it is more of a detailed and long-form content platform. So, is it wise to add shorts to your YouTube marketing strategy?
Definitely!
According to EarthWeb.com, YouTube has 2 billion daily active users and surpasses the benchmark of 15 billion daily views on YouTube shorts.
The statistics should have cleared at least one of your doubts. And now on to the next one- how to incorporate YouTube shorts in your marketing strategy?
Read it till the end because we have an amazing monetization tip for your 2023 YouTube marketing strategy.
But how to persuade the target audience?
- Create Informative Content
Even though people scroll through short videos for fun and entertainment, they get engaged if they are informative or captivating.
Put your best foot forward in that 60-second-long video. That is how long it takes for people to judge your expertise. If they find your content to be informative and helpful, they will be drawn to check your other videos as well, and you might even gain a new subscriber.
But for that, you need to schedule YouTube shorts according to your niche and be consistent.
- Scheduling YouTube Shorts
According to Dexxter Clark, it isn’t about the time of uploading YouTube shorts but rather the release time that brings you views. He suggests posting the video 15 min before or later than the peak time of publishing to avoid getting lost in the crowd.
Every niche has a different audience, and it is best to understand your audience before publishing any content. You can head to the YouTube analytics page on your account and see a real-time graph.
Hovering over the bars in the graph will show you the different times you posted on your channel. For the early buds, it is a hit-and-trial method. You need to see what works best for you and then continue doing that.
- Are Titles Important?
Titles are an important part of any content form. It gives an insight to the audience into what awaits them.
A non-gamer person would not like to see game walkthroughs or cheats. Or maybe a gamer would not see your video because they are not sure of what it contains- leading to you losing views.
But do not try to mislead your audience with inappropriate short titles. They would not even wait for 4 seconds before they scroll to the next one. Also, they might lose trust in you, leaving a thin chance of their return.
- Record in Portrait Mode
Although there is now an option to watch YouTube shorts on desktops and smart TVs, people prefer to watch them on their mobile devices.
And let’s be honest no one wants to turn their phones while watching short videos. Watching YouTube shorts is all about comfort, and you, as a creator, should give that to your audience.
The landscape view for YouTube shorts is not aesthetically pleasing. The horizontal blank spaces divert the viewer’s mind, and they cannot concentrate on your video. If you have recorded the video in horizontal view, rotate it before publishing.
- Make a Seamless Loop
The YouTube short video begins again after the clip ends. Use this to your leverage and create a seamless loop video.
That would leave your audience in a trance, and they would spend more time on the video. There is a high possibility your videos might leave them intrigued, and they check your other videos with high hopes.
- Add Trending Music and Hashtags
Trending hashtags for YouTube go a long way in enhancing the channel’s visibility. YouTube filters long and short videos based on the hashtags in the description.
Using hashtags allows you to rank at the top of the most popular videos. You only need to use the pertinent ones. Moreover, it is a quick way for viewers to search for niche content.
Even trending songs or music have a great chance of propelling your YouTube video to the top. Just make sure the songs and music fit the vibe of the video. Many people use trending songs on YouTube for any random video that does not suit the video’s emotions.
After creating a successful YouTube marketing strategy, it is time to monetize and generate revenue from your YouTube channel.
- Monetize YouTube Shorts
YouTube started a new funding strategy for the shorts creator in 2021, and based on the last month’s views, the creators received YouTube shorts funds. However, this strategy is being replaced with advertising revenue in February 2023.
This new strategy is believed to help creators earn more revenue than the funds.
Yet there are more ways than one to monetize YouTube Shorts. Getting brand sponsorships is no new marketing strategy and has been the major source of monetization for the creators.
However, sponsors and investors are keener to invest in short-form content. They would invest in you if you are versatile and move with the new updates. Short-form videos or reels (as people call them) are the thing of the present and have a lot of potential in the future.
Now to get sponsors, you do not need millions of subscribers just the right target audience would do.
- Advertising Revenue from YouTube Shorts?
All YouTube creators might have heard of YPP (YouTube partner program). Earlier YouTube only allowed long-form video creators to be a part of the YPP. But as per the news from early 2023, YouTube shorts creators with 1000 subscribers and 10M short views in 90 days and 4000 public watch hours in the past 12 months are eligible for YPP.
YouTube will also offer fan funding to new YPP members with new features like super chat, super stickers, super thanks, and channel memberships.
The super thanks for beta shorts will allow the fans and subscribers to show their appreciation and connect with their loved creators via super chats.
The runtime of the short ads between the YouTube short videos will be calculated at the end of every month and the YPP members will receive monthly revenue as a reward. The revenue also covers the cost of music licensing and enhances the shorts’ experience.
Source: YouTube
- Ready to Start?
YouTube shorts aren’t just for fun and entertainment channels, they work great for brick-and-mortar businesses as well. But what to showcase in those YouTube shorts?
Leave that to us! Digital Kangaroos- one of the leading digital marketing agencies has professional experience in YouTube video marketing. We maintain consistency to post on your YouTube channel to gain high website traffic.
For reference, you can check Digital Kangaroos’ YouTube channel. We regularly update YouTube short videos on our channel.