Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience.
Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market presence in 2019:
1. Paying close attention to what is most relevant
If you still believe that building a long e-mail list is something that is going to help you stand out and dominate your niche, you might want to know that this doesn’t hold significance any longer. Today, it’s all about building relevance and greater intimacy with the audience so as to be able to provide the right digital marketing solutions to your clients.
2. One platform doesn’t suffice
If you think being present on one social media platform or for that matter maintaining a social media presence alone is enough, it’s time for you to think again.
Different audience dominates different platforms. Your potential clients, therefore, are different on Facebook, LinkedIn, Instagram, YouTube, Weblogs and more. The success of your digital marketing efforts lies in being able to repurpose your content across different platforms relevant to your audience. This will help you to optimize your content for all the platforms which in turn will help you generate maximum leads for your products or services.
3. Focus on building experiences
It is no longer possible to garner success and attention by building a single marketing funnel that aims at taking your audience through a predefined step-by-step process. The time demands you to be successful in building experiences that are real and memorable for your audience. This will help them stay connected and loyal to your brand.
Furthermore, you need to feed your audience with unique and relevant content. This will help you gain their attention and build their trust. And every time you post fresh content or share updates with your audience, you will be encouraging them to not only reconnect with your brand but also keep your brand fresh in their memories.
4. Capture the attention of the right people at the right time
The important thing for you to know is that the essence of marketing lies in capturing the right attention at the right time so as to be successful in capturing the loyalty and wallet of your audience. With the amount of content that gets shared across the web on a daily basis, the attention span of people has become really short. It demands a massive amount of creativity and expertise to be able to curate content that catches the attention of readers and spread brand awareness.
5. Nurture your audience
You must not direct all your marketing efforts and budget only on generating leads for your business. While lead generation is an important aspect of marketing a business, you must not forget that you need to continue nurturing your audience at the same time. Marketing is just not about selling your products and services all the time. It is also about being present everywhere and at all times, thereby, communicating to your audience that you’re available for them to know you, like you and trust you.