Losing out on sales conversions despite having an impeccable e-commerce website? Read the post to find out how high-quality product photography and videography could help you change the stats.
Product photography and videography play a crucial part in your business when you are trying to convince people to buy your products and services.
These things become a game-changer when it comes to online shopping and eCommerce.
As more and more people are becoming tech-savvy, online shopping rates and online shoppers keep on climbing with each passing day.
These numbers are expected to hit the 500M figure by 2030. Just a single click and the thing reaches your doorstep at an unmatched price.
The eCommerce has witnessed a significant boost post-pandemic as online shopping turned out to be much more secure, time-efficient and budget-friendly. This has dramatically led to a rise in independent eCommerce websites and has been performing incredibly well.
But, having an eCommerce website and stuffing your products in it will not suffice. If your eCommerce website is not working despite all your digital marketing efforts, then you’re not including 360-degree product photography for your products.
The Power of Industrial Photography
Whether you are selling on major retail e-commerce giants such as Amazon, Flipkart, etc., or your own commerce portal, the power of photographs is undeniable.
A 360-degree photoshoot of your products/services helps you make a difference between losing the customer and making a sale.
In fact, the customers look at the product photographs even before looking at the content or product description. So, you need to make sure to cast that first impression well.
Industrial Photography is a skill that needs a professional touch!
Have a look at why going for a professional product photoshoot is important for your business.
1. Brand Building
Product photography or videography is a long-term investment that will help you hatch bigger plans and reap amazing benefits down the line.
Sharing professionally shot images and pictures on e-commerce portals or social media platforms helps you gain recognition as a true business leader.
These photographs help you place your brand and business as valued, professional, diverse, customer-driven and innovative. Customers believe that your business really cares for them and this turns them into loyal customers.
2. Images speak louder than text
When it comes to the digital world, netizens have a lesser attention span as well as less patience to read the product description.
They are more concerned about the image. Only if the image grabs the attention, they are bothered about the product description else they move ahead to the next option.
This makes professional photographs even more crucial for a powerful and impactful presence in the e-world. Professional product photography is definitely a head-turner for your business that promotes silent communication.
3. Set the right expectations
According to research around 22% of products are returned at various online sites because the products received don’t look similar to the one ordered.
It’s easy to convince people to buy from a brick-and-mortar store as people can physically see and touch the product but with online stores, people just have one connection- PHOTOS!
360-degree product photography Ludhiana helps to set the right expectations and reduce the product return rate.
It also grabs the customers’ mood and helps them understand how the given product can be helpful in solving their problems.
4. Keeps competitors away
Professional photography and videography are the best way to outpace your competitors. It gives you a way to prove your mettle and stay unrivaled by allowing you to talk with your photographs.
Digital Kangaroos– Your one-stop destination for industrial photography and videography Your search for the best professional Product videographer near me ends here!
Invest in professional product photography with Digital Kangaroos today and feel the difference in your sales right from Get high-quality and professional photos that grab attention! Call us today to know more.