Case Study
Bari Kothi: Heritage Meets E-commerce with Shopify
Bari Kothi is a beautifully restored heritage hotel located by the Ganges River in India, renowned for its historical charm and cultural significance. While its primary focus has been hospitality, Bari Kothi aimed to diversify its offerings by launching a dedicated e-commerce platform to showcase and sell heritage products such as artifacts, souvenirs, and curated items. To achieve this, they partnered with Digital Kangaroos, a Shopify/Shopify Plus agency, to design and develop a bespoke Shopify store.
Limited Digital Showcase
Bari Kothi’s existing website was primarily built for hotel bookings, lacking a dedicated space to feature and sell their heritage products.
Diversification of Revenue Streams
The business sought to expand its revenue base by entering the e-commerce space, requiring a separate, product-focused platform.
Brand Alignment
The new store needed to seamlessly reflect the hotel’s rich heritage while providing a modern, user-friendly shopping experience.
Solution
Shopify Store Development
Designed a dedicated Shopify store to showcase Bari Kothi’s unique heritage products. Ensured the store’s design complemented the hotel’s brand identity, emphasizing cultural and historical richness.
E-commerce Integration
Implemented secure and seamless e-commerce features, including payment gateways, product categorization, and inventory management. Enhanced navigation and product display to create an intuitive shopping experience.
Diversified Offerings
Focused on presenting a curated range of heritage products such as artifacts, souvenirs, and cultural items that resonated with Bari Kothi’s loyal patrons and new customers alike.
Results
Diversified Revenue Streams
The Shopify store provided a new avenue for generating income, complementing the hotel’s primary hospitality business.
Enhanced Digital Presence
By separating the e-commerce platform from the hotel’s booking site, Bari Kothi could effectively cater to two distinct audiences: travelers and heritage enthusiasts.
Broader Audience Reach
The store attracted not only hotel patrons but also a global audience interested in cultural and historical items, expanding the brand’s visibility.
Conclusion
Bari Kothi’s collaboration with Digital Kangaroos to launch a dedicated Shopify store demonstrates the power of strategic diversification in digital business. The seamless integration of a heritage product line alongside their hospitality services has not only enhanced their digital presence but also unlocked new opportunities for growth.