Case Study

Optimizing & Streamlining 240+ Google Listings for Octave Mettle

Octave Mettle, a rapidly growing multi-location business, aimed to establish a strong and consistent online presence. With 240+ Google My Business (GMB) listings, managing accuracy, engagement, and search visibility was a major challenge. The client needed a streamlined solution to optimize and maintain their listings efficiently.

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Audit & Cleanup

Identified and removed duplicate, outdated, and incorrect listings to maintain a single, authoritative listing per location.

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NAP Consistency

Standardized business information across all 240+ listings to enhance trust and search visibility.

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Profile Optimization

Updated descriptions, categories, business hours, images, and services to align with local SEO best practices.

Solution

 Inconsistent NAP (Name, Address, Phone Number) Details:
Multiple locations had varying business information, leading to confusion and reduced credibility. Solution: Standardized all listings with accurate and verified data.

 Duplicate and Outdated Listings:
Presence of multiple incorrect listings impacted local SEO. Solution: Conducted an extensive audit to remove and merge duplicate entries.

 Low Engagement & Visibility:
Listings lacked optimized content and user interaction. Solution: Enhanced each profile with relevant keywords, high-quality images, and prompt review responses.

Difficulty in Managing Customer Feedback:
Without an organized system, handling user reviews was complex. Solution: Implemented a centralized review management approach for quick responses and improved brand reputation.

Results

35% increase in local search visibility within 3 months

 40% improvement in location-based queries, leading to higher foot traffic

 20% growth in positive customer interactions & reviews

 Streamlined management of all 240+ locations with improved operational efficiency

Conclusion

At Digital Kangaroos, we specialize in optimizing multi-location businesses for maximum digital impact. Our strategic GMB solutions helped Octave Mettle streamline their listings, improve customer engagement, and achieve higher search rankings.

Looking for expert GMB management? Let’s optimize your business for success!