Case Study
Revamping Avon Steel’s Digital Presence with a Bold, Future-Ready Website & Brand Identity
Avon Steel, one of India’s trusted manufacturers in the steel industry, approached Digital Kangaroos with the goal of redefining its digital identity. Despite a strong offline presence and a rich legacy, the brand’s digital footprint lacked the modern appeal and depth needed to match its scale, innovation, and growth ambitions. Digital Kangaroos was entrusted with a full-scale transformation — from the complete revamp of their corporate website to a strategic overhaul in visual storytelling, content, and product presentation.
Outdated Website Design
Avon Steel’s previous website didn’t align with the scale or sophistication of the brand. It lacked modern UI/UX, was not mobile-optimized, and failed to showcase their engineering capabilities effectively.
Unstructured Content & Messaging
The existing content didn’t tell Avon Steel’s brand story or communicate their product range and industry credibility in a compelling way.
Lack of Brand Visual Assets
There were minimal high-quality visuals or product media to support digital storytelling, limiting engagement.
Solutions
Corporate Website Revamp
We redesigned Avon Steel’s corporate website from the ground up — focusing on a sleek, high-performance, and responsive UI/UX. The design balanced modern minimalism with an industrial aesthetic to resonate with B2B and OEM audiences.
Content Strategy & Copywriting
Our team restructured and rewrote the entire site content to reflect Avon Steel’s credibility, product range, global reach, and values. The messaging was crafted to balance technical precision with storytelling.
Photography & Videography (Including Drone)
We executed a comprehensive on-site shoot, capturing high-resolution factory visuals, product close-ups, and aerial footage. These were used to bring authenticity and scale to the website and marketing collaterals.
Catalogue Redesigning
The product catalogue was overhauled with modern layouts, clear segmentation, detailed specifications, and a branded visual language. It is now downloadable, mobile-friendly, and consistent with the digital brand.
Results
Future-Ready Website
Avon Steel now has a responsive, SEO-friendly, and professionally designed corporate website that reflects its leadership in the steel industry.
Stronger Brand Narrative
With strategic content and rich visuals, the brand’s identity is now aligned with its industry stature and global outreach.
Visual Authority
Professional photography and videography bring unmatched credibility and engagement across all digital channels.
Improved Sales & Partner Communication
The revamped catalog and website content serve as powerful sales tools, supporting distributors, partners, and OEM clients.
Conclusion
Avon Steel’s collaboration with Digital Kangaroos has resulted in a 360° transformation of its digital ecosystem. From website design and strategic content to powerful visual assets and catalogues, every element now speaks the language of innovation, scale, and reliability.
This project reflects Digital Kangaroos’ commitment to building brand-first, content-led digital solutions for India’s leading manufacturing and industrial enterprises.