How to do Local SEO for Your Small Business in Easy Steps?

How to do Local SEO for Your Small Business in Easy Steps?

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned! The top Indian blogger and Marketer Sorav Jain shared in his blog that with right and strategic SEO techniques it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial…
Digital Marketing for Beginners

Part 1: How to do Digital Marketing for Beginners and Start-ups?

SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world. Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should…
content marketing strategy

Which Content Marketing Strategy is Relevant for your Business?

Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant and conversion-driven content strategy for your business. Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services. Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that…

The Client – Beauty People

[vc_row full_width="stretch_row_content"][vc_column][vc_single_image image="4464" img_size="full" alignment="center"][vc_custom_heading text="Beauty People Case Study" font_container="tag:h2|font_size:60|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" el_class="casestudy-m-heading"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1590473035758{background-image: url(https://cdn.statically.io/img/digitalkangaroos.com/f=auto/wp-content/uploads/2020/05/bp-cs-banner.jpg?id=4462) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_id="case-study-main-banner"][vc_column][/vc_column][/vc_row][vc_row el_class="cs-row-container"][vc_column][vc_column_text el_class="casestudy-col-12"] The Client – Beauty People With two state-of-the-art manufacturing units in the cosmetic hub of India, Beauty People is best known for providing an exclusive range of classy yet affordable cosmetics to help women celebrate every moment of their lives. Each and every product of Beauty people enables the women to realize the potency of their beauty. Thus, making them feel special and loved. [/vc_column_text][/vc_column][/vc_row][vc_row el_id="pm-insta-banner-1" css=".vc_custom_1590473299561{background-image: url(https://cdn.statically.io/img/digitalkangaroos.com/f=auto/wp-content/uploads/2020/05/bp-cs-banner-2.jpg?id=4468) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][/vc_column][/vc_row][vc_row…
Digital Marketing for Small Businesses

The What, Why and How of Digital Marketing for Small Businesses

Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its need, types, budget to how it helps your businesses thrive in this competitive world. The number of people coming online is increasing at an exponential pace. The modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions.  The…
Digital Marketing Trends 2020

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle. Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips and campaigns that help to ease out your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  …
How to remould your Digital Marketing during COVID-19 Lock Down?

How to remould your Digital Marketing during COVID-19 Lock Down?

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, the businesses are facing tough challenges to reinstate their online presence. Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable. This post of Digital Kangaroos discusses how the brands and business can remould their digital marketing campaigns to keep with the changing consumer…

Recruiteze Case Study

[vc_row full_width="stretch_row_content"][vc_column][vc_single_image image="4388" img_size="full" alignment="center"][vc_custom_heading text="Recruiteze Case Study" font_container="tag:h2|font_size:60|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" el_class="casestudy-m-heading"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1585992558713{background-image: url(https://cdn.statically.io/img/digitalkangaroos.com/f=auto/wp-content/uploads/2020/04/r-banner-1.jpg?id=4385) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_id="case-study-main-banner"][vc_column][/vc_column][/vc_row][vc_row el_class="cs-row-container"][vc_column][vc_column_text el_class="casestudy-col-12"] Recruiteze: World’s Most Popular Applicant Tracking System (ATS) Recruiteze is a USA based company and is known to be the world's most popular Applicant Tracking System (ATS).  Its products are designed to develop practical solutions to everyday problems by automating the time-consuming process of resume reformatting and applicant tracking for small businesses, recruiters and staffing agencies. [/vc_column_text][/vc_column][/vc_row][vc_row el_id="cs-bg-block-2" css=".vc_custom_1586040414438{background-image: url(https://cdn.statically.io/img/digitalkangaroos.com/f=auto/wp-content/uploads/2020/04/r-banner-2.jpg?id=4390) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][/vc_column][/vc_row][vc_row el_class="cs-row-container"][vc_column][vc_column_text el_class="casestudy-col-12"] The Opportunity Our client wanted to rank…

Orthoderma Clinic Case Study

[vc_row full_width="stretch_row_content"][vc_column][vc_single_image image="4379" img_size="full" alignment="center"][vc_custom_heading text="Orthoderma Clinic Case Study" font_container="tag:h2|font_size:60|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" el_class="casestudy-m-heading"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1585990460105{background-image: url(https://cdn.statically.io/img/digitalkangaroos.com/f=auto/wp-content/uploads/2020/04/orthoderma-banner-1.jpg?id=4380) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_id="case-study-main-banner"][vc_column][/vc_column][/vc_row][vc_row el_class="cs-row-container"][vc_column][vc_column_text el_class="casestudy-col-12"] Orthoderma Clinic: A leading bone and skin clinic of North India. Dr. Shekhar Singal and Dr. Vidushi Singal are highly acclaimed medical professionals and specialize in the fields of Orthopedics and Dermatology, respectively. [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1585972477786{background-color: #2e4553 !important;}"][vc_column][vc_row_inner el_id="pm-the-opportunity"][vc_column_inner width="1/2"][vc_column_text] The Opportunity After gaining reasonable clients in the home market they wanted to get digital presence and gain a new place for themselves in the market. That's when they consulted Digital Kangaroos for off-beat digital marketing…

Tanam Case Study

[vc_row full_width="stretch_row_content"][vc_column][vc_single_image image="4372" img_size="full" alignment="center"][vc_custom_heading text="Tanam Case Study" font_container="tag:h2|font_size:60|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" el_class="casestudy-m-heading"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1585984080467{background-image: url(https://cdn.statically.io/img/digitalkangaroos.com/f=auto/wp-content/uploads/2020/04/tjb-main-banner-1.jpg?id=4367) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_id="case-study-main-banner"][vc_column][/vc_column][/vc_row][vc_row el_class="cs-row-container"][vc_column][vc_column_text el_class="casestudy-col-12"] The Client- Tanam Tanam by Jyoti Bansal is a fashion house in North India with a unique style and trendy designs. Tanam is all about exclusivity by Jyoti Bansal. A touch of whimsy added to Indianness to create statement pieces that resonate with contemporary women. [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1585972477786{background-color: #2e4553 !important;}"][vc_column][vc_row_inner el_id="pm-the-opportunity"][vc_column_inner width="1/2"][vc_column_text] The Opportunity Tanam was a mere concept in the head of founder Jyoti Bansal when she contacted Digital Kangaroos. She wanted to put a strong…