Let’s first understand, What is branding? Branding is basically a marketing practice that makes the company and its products/services easily recognizable. And brand awareness is the extent to which people are able to distinguish the company from other similar ones in the market. Branding is essential to strike a compelling and divisible presence in the industry. It allows the customer to make better choices. Branding includes advertising, promotional merchandise, logo, online reputation, customer service, etc. All these things are essential to creating an impressive and recognizable professional profile. Okay, now that you have invested time and effort to nurture…
What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back? The answer is intuitive. The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-Tail keywords are customized as per the user preferences to direct maximum conversions. Keep reading to understand what are long-tail keywords and why do you need them to drive maximum ROI. SEO is all about keyword planning and long-tail keywords act as holy-grail of this…
The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market. Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make the things work. Is your current social media marketing strategy squared for this festive season? If not, then make your presence felt on the e-world with these truly pragmatic SMM tips. 1. Create, Innovate and Concoct There is a beautiful quote from Thomas A. Edison which says that…
Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world. SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes - the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible…
Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today have become more digital-friendly with the onset of the mobile revolution. Most of their purchasing decisions are primarily taken on the basis of what they read and see online. So, it’s very important to lionize your digital marketing strategies. Drafting an awesome piece of content may be difficult as you need to plan the campaign, write the content and then measure ROI. You have to pull out all the stops of your content marketing efforts to see the results. Today…
To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous. SEO is imperative…
It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes! SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales. And every business wants more traffic, leads and sales, right? Below are some of…
What is SEO? In order to know the benefits of SEO, we need to first understand what an SEO is. The full form of SEO is search engine optimization. It is the exercise of amassing both the quality and quantity of website traffic. It also provides exposure to your brand, through non-paid search engine results. To be precise, it is a set of rules for optimizing your website for search engines in order to improve your search engine grades. How is SEO beneficial for small business? In today’s competitive market scenario, SEO marketing is imperative because search engines answer the…
“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.” This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing. SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low in the search…
The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world. In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of latest technological and digital marketing trends in the market. While there is a greater need for educational institutes to focus on offering courses that are not location specific and helping the students expand their skill-set, the institutions can’t simply afford miss-out reaching to…
