Top-20-SEO-Hacks-You-Can’t-Afford-to-Ignore

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes!  SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales. And every business wants more traffic, leads and sales, right? Below are some of…
Benefits of SEO and why every small business needs it?

Benefits of SEO and Why Every Small Business Needs It?

What is SEO? In order to know the benefits of SEO, we need to first understand what an SEO is. The full form of SEO is search engine optimization. It is the exercise of amassing both the quality and quantity of website traffic. It also provides exposure to your brand, through non-paid search engine results. To be precise, it is a set of rules for optimizing your website for search engines in order to improve your search engine grades. How is SEO beneficial for small business? In today’s competitive market scenario, SEO marketing is imperative because search engines answer the…
SEO and Web Design

Are SEO And Web Design Closely Interlinked With Each Other?

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.” This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing. SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low in the search…
Top 5 Digital Marketing Strategies for Educational Institutes

Top 5 Digital Marketing Strategies for Educational Institutes

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world. In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of latest technological and digital marketing trends in the market. While there is a greater need for educational institutes to focus on offering courses that are not location specific and helping the students expand their skill-set, the institutions can’t simply afford miss-out reaching to…

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame. For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well…
Top-Digital-Marketing-Trends-to-Explode-Your-Brand-Awareness

Top Digital Marketing Trends to Explode Your Brand Awareness

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience. Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market…
Effective and Evergreen SEO strategies

8 Effective and Evergreen SEO Strategies

In today’s changing world, SEO techniques are also changing rapidly. The need of the improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. But an SEO strategy or technique only becomes effective when all its traits significantly target at improving the overall quality and ranking of the website. Have a look at some of the effective SEO strategies that can be used to make a strong brand presence. 1. Improve User Engagement to Improve Rankings User engagement refers…
award-winning blog, no. 1 career blog

Award-Winning Blog and India’s No. 1 Career Blog

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help you to do so by looking at the case study given below and understanding the value of content marketing and the positive impact it may have on a business: Our client Girnar Global, study abroad consultancy, tasked us to come up with a content marketing strategy that would help them generate more leads and get more business. The obvious idea they had was to embed a blog on their existing website. We told them up front it could be done…
Where-to-Start-Digital-Marketing

Where to Start ‘Digital Marketing’?

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally enabled companies are building their brand on digital marketing platforms, in next 5 years, India will add half a billion more internet users which will compel most companies to turn to digital channels for promotions to reach out to more number of people. This will lead to increase in demand for people with digital marketing skills. As a result, more than 18 lakh digital marketing jobs will be generated by…
Email Marketing Strategies

5 Email Marketing Strategies You Can’t Miss

With the advent of the internet and its social and news websites, email marketing has become a significant tool for businesses. Those who are wondering what is email marketing, it is a form of direct marketing that utilizes electronic mail to send marketing messages to the customers. It is one of the most effective online marketing tactics. Emails are used to promote services or products and develop relationships with potential clients or customers. They are sent for the purpose of acquiring new clients or convincing existing clients to purchase something instantly. Email marketing encourages repeat business and customer loyalty. Advantages…