Top-Digital-Marketing-Trends-to-Explode-Your-Brand-Awareness

Top Digital Marketing Trends to Explode Your Brand Awareness

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience. Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market…
Effective and Evergreen SEO strategies

8 Effective and Evergreen SEO Strategies

In today’s changing world, SEO techniques are also changing rapidly. The need of the improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. But an SEO strategy or technique only becomes effective when all its traits significantly target at improving the overall quality and ranking of the website. Have a look at some of the effective SEO strategies that can be used to make a strong brand presence. 1. Improve User Engagement to Improve Rankings User engagement refers…
award-winning blog, no. 1 career blog

Award-Winning Blog and India’s No. 1 Career Blog

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help you to do so by looking at the case study given below and understanding the value of content marketing and the positive impact it may have on a business: Our client Girnar Global, study abroad consultancy, tasked us to come up with a content marketing strategy that would help them generate more leads and get more business. The obvious idea they had was to embed a blog on their existing website. We told them up front it could be done…
Where-to-Start-Digital-Marketing

Where to Start ‘Digital Marketing’?

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally enabled companies are building their brand on digital marketing platforms, in next 5 years, India will add half a billion more internet users which will compel most companies to turn to digital channels for promotions to reach out to more number of people. This will lead to increase in demand for people with digital marketing skills. As a result, more than 18 lakh digital marketing jobs will be generated by…
Email Marketing Strategies

5 Email Marketing Strategies You Can’t Miss

With the advent of the internet and its social and news websites, email marketing has become a significant tool for businesses. Those who are wondering what is email marketing, it is a form of direct marketing that utilizes electronic mail to send marketing messages to the customers. It is one of the most effective online marketing tactics. Emails are used to promote services or products and develop relationships with potential clients or customers. They are sent for the purpose of acquiring new clients or convincing existing clients to purchase something instantly. Email marketing encourages repeat business and customer loyalty. Advantages…
WhatsApp-Officially-Launches-WhatsApp-Business-App

WhatsApp Officially Launches WhatsApp Business App

There is something really interesting for all the WhatsApp users as the Facebook-owned messaging service officially announces the launch of WhatsApp Business app. This presents marketers with an exciting opportunity for effectively managing their conversations with potential customers. The app makes it possible for businesses to interact with customers easily by using tools that facilitate automation, sorting and quick reply to messages. WhatsApp Business WhatsApp Business is a free-to-download Android app and has been built by keeping small business owners in mind making it easier for them to connect with their customers. Even more, this app makes it convenient for…
Different Ways to Market Yourself Effectively

3 Different Ways to Market Yourself Effectively

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish to market yourself effectively. They are always stuck with choices that can make a complete “do-over” possible for them. In order to connect with their audience, they have to create a persona to whom others can relate easily. Many would agree that the job of a digital marketer is very much similar to that of an artist. If you’re into digital marketing, the methods given below can be of great help if you’re looking for some professional inspiration: 1. Be…

Why Are Minimalist Ads the Next Big Thing?

“Less is more.” This seems to be the new mantra in the space of digital marketing. To stay upbeat in the digital market, the ads gurus are giving a lot of significance to minimalist ads- minimal designs and text because less is more in today’s world. With concepts and ideas gaining more importance, the ads overloaded with information are becoming obsolete. Simplicity is the new big thing and minimalism is now considered as one of the classic styles of digital marketing making it a top design choice amongst designers and marketers. The digital gurus believe this is something that almost…
7-Amazing-Tools-for-Social-Media-Marketing

7 Amazing Tools for Social Media Marketing

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at one time. And you would agree that in order to be successful in your job, you need a proper toolbox equipped with latest graphics, analytics, and productivity tools. These tools don’t only make you more creative but they also enhance your productivity as a social media marketer. In this post, we decided to share a list of some of the really cool and effective tools that are being used by our team of digital kangaroos to streamline their work: 1.…