Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world.
SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes – the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content.
The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible only if your website stands unbeaten and number one in the e-world. More are the imprints on the website or blog, more are your earrings.
Before moving ahead on how SEO can change the face of your brand/ business and help in monetization, let’s just understand the basics behind SEO.
Science Behind SEO
SEO is a framework of certain rules, practices, and protocols which are amassed to optimize the website to attain high Search Engine rankings for organic results.
Every search engine uses certain search engine ranking algorithms and the website needs to be optimized on those parameters. Depending on these parameters, the ranking would be decided on SERPs.
SEO is not a static process, it’s an ongoing process.
You don’t need just SEO, but some good SEO practices that will give a significant boost to the usability, longevity and user experience of the website.
Google, Yahoo and other search engines have become a part and parcel of everyone’s life. It is obvious that people trust them blindly and the top 5 results of any SERP are always the most clicked ones.
Having a good search engine ranking automatically boosts the user trust in that website. In fact, for a stupefying social media marketing, the businesses need to have a solid web presence which is only possible through SEO.
Now, let’s move to how ranking high on Google and other search engines impact traffic and help the businesses to monetize.
Organic Search is the Primary Source of Web-Traffic
Organic Search is one of the crucial components of the buyer funnel and helps in traffic conversion and engagement. A larger fraction of Digital marketers follows SEO practices only for Google. Other search engines also contribute to a brand’s visibility but Google enjoys the lion’s share of 88%.
Having a good presence on YouTube (second-best search platform) acts as a catalyst in elevating online visibility, as YouTube is again a Google program. So, having a presence on Google’s trusted resource will ensure that things are working in the brand’s favor.
Trust & Credibility
SEO is just not ranking high on Google, but it also means offering quality user experience by taking trust and credibility factors into account. Building domain authority is the final call. The SEO experts will work on all the elements related to building a strong authority such as quality backlinks, optimized on-page elements, positive online reputation and other digital optimizations.
Domain authority is accrued over time; rather it needs patience, commitment and sincere effort. It’s not a single day job but once established will offer you good opportunities for monetization.
The results rely on the quality of products and services offered by the website, else the entire SEO campaign results in vain.
Better User Experience
As already mentioned, the optimal user experience is the key to every successful conversion. Google knows how to interpret a negative and a positive UX. A website is offering negative UX if it:
- is not following webmaster’s guidelines
- has a low dwell time
- has not offered backlinks
- has low page-per-visit
- has a non-responsive layout
Once the business starts offering a positive UX, organic traffic increases exponentially. This results in more clicks, paid backlinks, higher domain authority and hence more money.
With the growth in mobile traffic, the promulgation of business in local market has become imperative for the success of every small or medium-sized business. Local SEO helps the people in the vicinity to find the business quickly and easily. Thus, bringing the audience – a step closer to conversion.
This is done by optimizing web-content and the website for local keywords, backlinks and other local listings. SEO professionals lay a strong emphasis on getting positive reviews and feedback on Google, Home Advisor, Yelp, social media platforms, etc.
SEO strategies cast a positive impact on the buying cycle. The modern-day customer is well equipped with internet technologies and does proper research online before buying anything. Local SEO enhances the desired visibility and helps the customers find answers to their queries.
Read Also: Top 5 Digital Marketing Strategies for Educational Institutes
SEO is a Long Term and Ongoing Strategy
A short term engagement into SEO tactics may not affect the entire digital properties of the brand. It is very important to consistently re-evaluate the brand over time. SEO professional has to be proactive enough to keep an eye over the algorithmic changes made by Google every year. Falling short even for a small bit may result in a tough challenge of making a comeback.
Apart from the Google algorithm, an expert SEO professional will keep the brand ahead by tapping and analyzing the tactics used by other local competitors and comparable businesses.
Search Engine optimization is your true business investment. An ideal SEO expert will enable your brand to hold waters for the years to come.
If you’re Not on Page 1, You are Losing Organic Clicks
There is no second opinion that if you don’t out past your competitors, then, they will!
You need to be number one to win the game of organic clicks. Digital Kangaroos- the best digital marketing company in Ludhiana – offers high-quality SEO which doesn’t only make you discoverable in the local market but makes you shine in the international markets as well.
SEO is a new age marketing technique that is quintessential for every business today. A great SEO not only promises a better today but an exuberant tomorrow.
Interested in getting an SEO for done for your businesses? Our team is always ready for you. Get in touch with us at +919814820845 or drop a line at firstname.lastname@example.org. Our expert digital marketing solutions will give a new dimension to your business for sure.