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The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient...

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient to sit and watch a whole 10-15 minute video. Thus, increasing the demand for apps like TikTok. 

Amidst the pandemic, more and more people started creating short videos to overcome the depression and fatigue of ideally sitting at home. 

Just a while later, Instagram followed suit with Instagram reels. And now YouTube shorts have gained popularity. 

Yet one does not think of short videos when visiting YouTube, it is more of a detailed and long-form content platform. So, is it wise to add shorts to your YouTube marketing strategy? 

Definitely! 

According to EarthWeb.com, YouTube has 2 billion daily active users and surpasses the benchmark of 15 billion daily views on YouTube shorts. 

The statistics should have cleared at least one of your doubts. And now on to the next one- how to incorporate YouTube shorts in your marketing strategy? 

Read it till the end because we have an amazing monetization tip for your 2023 YouTube marketing strategy. 

But how to persuade the target audience?

• Create Informative Content 

Even though people scroll through short videos for fun and entertainment, they get engaged if they are informative or captivating. 

Put your best foot forward in that 60-second-long video. That is how long it takes for people to judge your expertise. If they find your content to be informative and helpful, they will be drawn to check your other videos as well, and you might even gain a new subscriber. 

But for that, you need to schedule YouTube shorts according to your niche and be consistent. 

• Scheduling YouTube Shorts 

According to Dexxter Clark, it isn’t about the time of uploading YouTube shorts but rather the release time that brings you views. He suggests posting the video 15 min before or later than the peak time of publishing to avoid getting lost in the crowd.

Every niche has a different audience, and it is best to understand your audience before publishing any content. You can head to the YouTube analytics page on your account and see a real-time graph. 

Hovering over the bars in the graph will show you the different times you posted on your channel. For the early buds, it is a hit-and-trial method. You need to see what works best for you and then continue doing that. 

• Are Titles Important?

Titles are an important part of any content form. It gives an insight to the audience into what awaits them. 

A non-gamer person would not like to see game walkthroughs or cheats. Or maybe a gamer would not see your video because they are not sure of what it contains- leading to you losing views. 

But do not try to mislead your audience with inappropriate short titles. They would not even wait for 4 seconds before they scroll to the next one. Also, they might lose trust in you, leaving a thin chance of their return.

• Record in Portrait Mode 

Although there is now an option to watch YouTube shorts on desktops and smart TVs, people prefer to watch them on their mobile devices. 

And let’s be honest no one wants to turn their phones while watching short videos. Watching YouTube shorts is all about comfort, and you, as a creator, should give that to your audience. 

The landscape view for YouTube shorts is not aesthetically pleasing. The horizontal blank spaces divert the viewer’s mind, and they cannot concentrate on your video. If you have recorded the video in horizontal view, rotate it before publishing. 

• Make a Seamless Loop 

The YouTube short video begins again after the clip ends. Use this to your leverage and create a seamless loop video. 

That would leave your audience in a trance, and they would spend more time on the video. There is a high possibility your videos might leave them intrigued, and they check your other videos with high hopes. 

• Add Trending Music and Hashtags 

Trending hashtags for YouTube go a long way in enhancing the channel’s visibility. YouTube filters long and short videos based on the hashtags in the description. 

Using hashtags allows you to rank at the top of the most popular videos. You only need to use the pertinent ones. Moreover, it is a quick way for viewers to search for niche content. 

Even trending songs or music have a great chance of propelling your YouTube video to the top. Just make sure the songs and music fit the vibe of the video. Many people use trending songs on YouTube for any random video that does not suit the video’s emotions. 

After creating a successful YouTube marketing strategy, it is time to monetize and generate revenue from your YouTube channel. 

• Monetize YouTube Shorts 

YouTube started a new funding strategy for the shorts creator in 2021, and based on the last month’s views, the creators received YouTube shorts funds. However, this strategy is being replaced with advertising revenue in February 2023.

This new strategy is believed to help creators earn more revenue than the funds. 

Yet there are more ways than one to monetize YouTube Shorts. Getting brand sponsorships is no new marketing strategy and has been the major source of monetization for the creators. 

However, sponsors and investors are keener to invest in short-form content. They would invest in you if you are versatile and move with the new updates. Short-form videos or reels (as people call them) are the thing of the present and have a lot of potential in the future. 

Now to get sponsors, you do not need millions of subscribers just the right target audience would do. 

• Advertising Revenue from YouTube Shorts? 

All YouTube creators might have heard of YPP (YouTube partner program). Earlier YouTube only allowed long-form video creators to be a part of the YPP. But as per the news from early 2023, YouTube shorts creators with 1000 subscribers and 10M short views in 90 days and 4000 public watch hours in the past 12 months are eligible for YPP. 

 YouTube will also offer fan funding to new YPP members with new features like super chat, super stickers, super thanks, and channel memberships. 

The super thanks for beta shorts will allow the fans and subscribers to show their appreciation and connect with their loved creators via super chats. 

The runtime of the short ads between the YouTube short videos will be calculated at the end of every month and the YPP members will receive monthly revenue as a reward. The revenue also covers the cost of music licensing and enhances the shorts’ experience. 

Source: YouTube

• Ready to Start? 

YouTube shorts aren’t just for fun and entertainment channels, they work great for brick-and-mortar businesses as well. But what to showcase in those YouTube shorts?

Leave that to us! Digital Kangaroos- one of the leading digital marketing agencies has professional experience in YouTube video marketing. We maintain consistency to post on your YouTube channel to gain high website traffic. 

For reference, you can check Digital Kangaroos’ YouTube channel. We regularly update YouTube short videos on our channel. 

Marketing automation and digital marketing together can skyrocket traffic and lead generation.  However, distinctively they too offer many advantages for...

Marketing automation and digital marketing together can skyrocket traffic and lead generation. 

However, distinctively they too offer many advantages for an e-commerce business. 

Running a business without digital marketing strategies is like planning the downfall of the business.

It is crucial for business owners to understand the different trending marketing terms. 

Some of these new strategies are vital to generating leads and conversions. 

Let’s see what these new marketing strategies bring to the table. 

What is Marketing Automation? 

Marketing automation is the best marketing strategy to save loads of time while engaging customers. 

It uses the collected customer data and sends personalized emails and targeted messages to potential customers. 

The best part? Marketing automation can send messages as an email, push notification, or SMS. 

Personalized automated messages not only save you time but also keep the customer engaged with constant updates.

What are the types of Marketing Automation? 

• Email Marketing Automation 

As said, email marketing is the best way to use marketing automation to engage customers. 

You can use the actions and interactions with the customers to generate personalized emails and improve the marketing metrics. 

Sending automated text and email messages is an outbound marketing automation. 

• Social Media Marketing Automation

Every person is active on one or other social media platforms. E-commerce businesses use this activity to their advantage. 

Consistent content on social media influences and engages the audience. 

But posting regularly can be a hectic task and thus the need for social media marketing automation. 

You can automate social media campaigns and increase the benefits of digital marketing. 

However, if you are a budding entrepreneur, you can hire a digital marketing agency to create effective social media marketing strategies according to your business needs. 

• Advertising Automation

Do you wonder how you start getting ads for a product you searched about on Google search engines?

This is because of advertising automation. It automatically sends your paid advertisements to people who recently searched about it or might be interested in it. 

Advertising automation ramps its strategy according to consumer behavior. You can use advertising automation for Google Ads and social media ads like Facebook ads. 

• Lead Management Automation

Generating and managing leads is the priority of every business owner. But it can be an overwhelming task since it is not possible to keep an eye on everything. 

Lead management automation collects the data according to the lead generation metric you set. For instance, lead management automation will collect the data of the user spending more time on one particular product page on your website. 

You can use this data along with advertised automation to engage more audiences and compel them to take action. 

What are the Benefits of Marketing Automation?

• Sales and Marketing Ailment 

The marketing automation tools take care of every marketing strategy for your business. It gives you time to enhance the product quality and enhance the user experience. 

Marketing automation starts the lead generation process from the initial stage of brand building. It eases the work of the sales and marketing department by collecting data for possible leads and potential customers. 

• Increased Conversion Rate 

Since marketing automation tools strategically target potential customers, it effectively manage the leads. An increased number of leads possibly increases the conversion rate. 

The marketing automation tools also retarget frequent visitors and create personalized SMS and emails to engage them. 

• Increased Efficiency 

The marketing automation tools reduce the time you spend on social media marketing and email marketing. Your creative team can use this time to plan and create unique ideas for upcoming campaigns. 

The automation tool provides a platform to create social media campaigns, email marketing campaigns, and blog posting- all under one roof!

What is Digital Marketing? 

Digital marketing helps to create a potential customer base while marketing automation helps to maintain relations with them. 

Digital marketing involves everything from design to social media marketing to engage the audience and optimize content for social search.  

However, they both go hand in hand. Create successful digital marketing strategies and then implement them with marketing automation. 

What are the types of Digital Marketing? 

Digital marketing strategies focus on promoting your products and services. With digitalization, many social media channels and display advertisements entice the audience. 

Digital marketing platforms are a large sea of options, and every business has a different need for them. Some of these strategies include:

• Search Engine Optimization 

If you are running your e-commerce website, you must be aware of Google Analytics. Google ranks the websites according to the relevant keywords and content optimization. 

Higher optimized content will rank higher in the search engine result pages. 

• Social Media Marketing 

Social media marketing is the best digital marketing strategy for e-commerce businesses. 

About 130 million people make a purchase through Instagram alone from a total of 500 million active users. 

You can create a strong social media profile and then advertise and sell your products and services. 

• Content Marketing 

It is the most underrated yet effective digital marketing strategy. Sharing informative content like blogs helps to build a strong relationship with the audience. 

All SEO experts understand the value of relevant and informative content. Publishing quality content not only helps with keyword targeting but also builds brand credibility. 

What are the Benefits of Digital Marketing? 

A successful digital marketing strategy connects you with the target audience at the right time.

Besides increased traffic on the website and higher rankings on the search engine, listed below are some other benefits of digital marketing. 

• Local Audience

Digital marketing helps businesses reach the local audience, especially if the services are for local customers. Making area-specific landing pages helps with local SEO. 

Moreover, targeting local keywords enhances local visibility and guarantees a sea of potential customers. 

• Plenty of Options

As said earlier, there are a plethora of options for digital marketing. Be it B2B or B2C businesses, there is something for every business. 

You can engage a global audience with Google Ads or you can interact with the audience via content marketing. 

However, the best practice is to analyze the data and indulge in suitable digital marketing strategies. 

Major Takeaways

Did you get an insight into digital marketing and marketing automation? Do you think they will be effective together?

If you still haven’t automated your email campaigns, it is high time you do it. 

Also, if you have just begun your journey and need guidance, Digital Kangaroos is here to help you with all digital marketing strategies. 

Convert your leads into customers and Get Started NOW! 

To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at...

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at one time. And you would agree that in order to be successful in your job, you need a proper toolbox equipped with latest graphics, analytics, and productivity tools. These tools don’t only make you more creative but they also enhance your productivity as a social media marketer.

In this post, we decided to share a list of some of the really cool and effective tools that are being used by our team of digital kangaroos to streamline their work:

1. Slim Lists for Trello

This is a chrome extension that is an amazing hack for all Trello users.

Are you new to Trello? It’s a wonderful project management tool that makes it easier for you to manage your projects. By not using this tool, you’re missing on something really important and major in your workspace.

2. One Tab

How often does it happen that you have a bunch of tabs open in your browser and they are slowing down your system but you don’t close them because you don’t want to lose any of those tabs? OneTab offers you an interesting solution to this problem of yours. By downloading this extension, you can send all your tabs under one tab and they all remain clickable links.

3. Senders

Senders is basically a caller ID for your email. It works by pulling information about the sender based on his/ her email account that is by extracting the sender’s name, title, bio and links to all his/ her social media profiles. It even displays the follow count on individual’s Twitter profile along with his/ her latest tweets and links to the Google search for him/ her.

This tool also allows you to edit your information in your own account. Senders won’t read any of your emails when you give it the permission to see your account. It simply scans the web for person’s info.

4.G-Lock Apps

G-Lock Apps offers an amazing solution for emails that get stuck in the Promotions tab or the spam folder. By adding a simple code to the end of an email, G-Lock will send the email through a filtering system to tell you if your email will go to promotions tab, spam folder or inbox. This app offers an excellent solution for increasing the open rates of emails that you send as a part of a newsletter or campaign.

5. Prisma

Prisma is an app, available both on iOS and Android, which turns your images into an art by applying filters on them. There are a number of features to choose from. The app is simple to use and offers a great solution for all your marketing needs. The artistic filters make your images look like they are hand-drawn.

6. Assitant.to

Assistant.to is a Gmail plugin that has an access to your Google calendar and has the potential to remove all the hassles involved in scheduling appointments via Gmail.

You need to simply press a button inside your Gmail and the available free slots get populated into the email you’re currently writing. It, however, requires the use of the desktop version of Gmail.

7. Pocket Explore

Pocket Explore is a new feature added by a bookmarking site Pocket. This feature helps in curating the saved content into a news feed so as to facilitate marketers in finding stories that they might have missed. By using the browsing history of articles, it surfaces the top-rated stuff to be found easily by intended users.