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In the dynamic realm of online business, choosing the right platform to manifest your digital vision is a critical decision....

In the dynamic realm of online business, choosing the right platform to manifest your digital vision is a critical decision. As the digital landscape evolves, the choice between Shopify and standard website development has become a pivotal fork in the road. At Digital Kangaroos, we’re here to guide you through this complex decision-making process, illuminating the key differences between these two avenues.

Shopify: The Power of E-commerce

Shopify is a powerhouse in the world of e-commerce platforms, celebrated for its user-friendly interface and comprehensive set of tools. It’s a turnkey solution that allows businesses to establish an online store with relative ease. With Digital Kangaroos as your partner, we harness the full potential of Shopify, transforming it into a tailored e-commerce haven. Shopify’s pre-built templates and apps expedite setup, while our expertise ensures your brand identity remains intact. From product management to secure payment gateways, Shopify offers a holistic e-commerce experience.

Standard Website Development: Crafting Unparalleled Customization

On the other end of the spectrum lies standard website development—an avenue brimming with creative freedom and customization. Custom-coded websites open a realm of endless possibilities. With standard development, every aspect of your digital presence is uniquely crafted to resonate with your brand’s essence. Intricate animations, unconventional layouts, and immersive user interactions are all within reach. However, this route demands a more intricate development process and careful SEO considerations.

SEO Perspective: Shopify vs. Standard Development:

When it comes to SEO, Shopify boasts a well-structured architecture primed for search engine optimization. It’s clean coding, responsive design, and built-in SEO features contribute to favourable search rankings. However, standard website development necessitates vigilant SEO implementation and a meticulous approach to ensure your site’s visibility and reach.

Scalability and Future Growth:

Shopify’s scalability is a game-changer for businesses with expansion in mind. As your product range broadens and your customer base flourishes, Shopify adapts effortlessly. Meanwhile, standard website development caters to intricate customizations but may require more extensive planning for scalability.

Deployment and Maintenance:

Shopify’s speed of deployment is unmatched, allowing you to swiftly launch your online store. Maintenance is streamlined with automatic updates and security measures managed by Shopify. Conversely, standard website development demands a more meticulous approach to updates and security.

The Verdict:

The choice between Shopify and standard website development hinges on your unique goals and requirements. With Shopify, you benefit from rapid setup, ease of management, and e-commerce-focused functionalities. Standard website development offers unparalleled customization but demands more time, resources, and intricate planning.

At Digital Kangaroos, we excel in both arenas. Whether you choose the streamlined prowess of Shopify or the bespoke beauty of a custom-coded website, our expertise ensures your digital presence stands out in the vast online landscape.

Craft your digital journey with confidence. Partner with Digital Kangaroos for unparalleled web development and Shopify expertise to craft a solution that elevates your brand’s online journey.

The digital marketing era has made it necessary to have a responsive website design. However, the website designing task is...

The digital marketing era has made it necessary to have a responsive website design. However, the website designing task is not as easy as it may sound. 

It is essential to have an updated version of the website to get the best results for an interactive website design. 

An updated and minimalist website design ensures a higher lead generation. A potential customer will only visit the website if the website offers high security and a user-friendly experience. 

However, checking all the components of a perfect website is not the work of a single individual. Content, design, development, and SEO savvy together form a reliable and effective website.

Developing a website is specifically important for e-commerce websites. Everyone prefers to shop in the comfort of their home. 

The customer would only surf the website if it has smooth and fast responses. 

But why do you need to hire a website development agency? And how to choose the perfect website development agency for you?

Why Hire a Website Development Agency?

As said, developing an online website and gaining high revenue rates is not the work of a single individual. 

Every component of the website requires the best website development professional to understand your website requirements. 

• Strategic Planning

The best web development agency plans website development strategies catering to the desires and expectations of the business. 

A web designer knows different colour schemes, layouts, and graphics fit different types of industries. 

Developing a perfect website requires various premium tools, and the best web development agency has access to all these tools. 

• Professional Team of Designers and Developers

When hiring a website development agency, keep in mind the requirements of the business. 

Are you focussing on the best digital marketing services? Or is your mind on getting the best design for the website? 

Hire a web development agency that has an experienced team to get a high-quality website. 

A premier web development agency will have a professional team of designers, developers, and content creators. 

You also receive different perspectives and ideas during web development. 

You might have in mind a specific design for your e-commerce website. However, ideas suggested by the expert web designer might entice you more.

• Constant Technical Support

You might face many difficulties during the website development process. New technologies and too many ideas can be overwhelming.

The first few weeks of website onboarding can be challenging. Is the website responsive for the clients? Is the user facing any issues with the technicalities? Or is the website slow? 

You can be anxiety-free by hiring the best web development agency. The agency will make any changes suitable to generate revenue and increase traffic. 

A premier web development agency will also suggest features and designs to enhance the user experience. 

How to Choose a Web Development Agency? 

Managing an e-commerce website has many technical challenges. A top-notch web development agency will accomplish all the tasks for a successful e-commerce website. 

But do you ponder on how to choose the right web development company? Are you considering hiring a web development company but do not know where to start?

These simple tips will make your work easier. 

• Know their Expert Niche

Large-scale web development agencies have expert web developers for all e-commerce websites. However, they can be a bit expensive for startup businesses. 

If you are looking for affordable and top-notch web development services, then this tip would help you in hiring a web development agency. 

The company’s expertise will be responsible for the website’s success or failure. Take a mental note of the various types of industries that the agency has worked for. 

Looking through their portfolio would help you guess if it is suitable for you or not. 

If the web development company has worked for a similar niche website, then it will have an idea of the requirements and the best features for your website.

• Get Client Reviews

No better way to hear the pros and cons than from the customer. After going through the company’s portfolio, get in touch with their clients to know more about their services.

Their reviews will give you an insight into the long-term support of the web development agency. 

You will get a clear idea of how the web development agency will benefit your website. 

Positive customer reviews will ensure the credibility of the website. And if the reviews are negative, you know to look for other options. 

• Hire a Multi-tasker Agency

There is more to a web development agency than back-end development. 

It is better to choose a web development agency that has expertise in both web designing and development. 

More than 60% of internet users access search engines through mobiles, which makes it crucial to develop a mobile-friendly application. 

Getting all the benefits under the same roof avoids the nuisance of handling different web development agencies. 

Hiring one web development agency for all purposes would also ensure better communication.

• Make your Budget

Different web development agencies offer different services. Some agencies charge an extra amount for the tools required for the project functionality. 

The website should have user-friendliness as its core. Do not get too many flashy things that might not do any good for the website. It would only add to the expenses. 

It is better to get accurate expense details from the web development agency to avoid any confusion later. 

Check for any concessions or discounts offered by the company. Further, compare the services different web development services offer in your budget. 

Final Takeaways 

Following these simple tips helps you fulfill the long-term goals of building a website. Make a list of all the services you want from the web development agency and if it fits your budget requirements. 

Get the company portfolios and compare them to make a wise decision. Set up a meeting with the agency and discuss your needs and requirements. 

Digital Kangaroos is a web development agency that provides you with the best web development services at affordable prices, along with the best digital marketing services. 

This would further help you to understand their professionalism and perspectives. 

In today’s world, a website is as important as setting up an offline business or can be even more important. Website...

In today’s world, a website is as important as setting up an offline business or can be even more important. Website development has been a part of business lifestyles nowadays. To grab the attention of clients, build clientele, generate leads, and boost the sales funnel for your business, it is important to create a website.

While creating a website, there are many viable considerations that one should keep in mind. From selecting a domain and host to coding integrity to UI/UX to graphics to content, it is all-important to take care of and work accordingly.

Website building is no longer a naïve job and if one cannot build a proper website, then the business or client should contact the expert to curb the situation. 10 things that are a must while developing a website are as follows:

Selecting a Domain and Host

It is the most crucial stage of building a website. Before choosing the domain or host, it is important to know the vitality of your business, to know the nature of your business, and to select the website template or host of the domain according to the respective needs.

One needs to take care that the domain name should reflect the brand’s identity and tell exactly what your brand or business is all about.

• Strategized design of the Website

While choosing the template for a website or setting the coding integrity for the website template, it is important to keep the design simple, secure, and sufficiently appealing for the customer, brands, and businesses.

There should not be large or distracting graphics or unusual images that might create a visual mess for the beholder and disrupt the brand identity, crawling, and more.

• Content Strategy

To rank better on the SERP or Google index, it is important to keep the content as a priority. Content should always reflect the brand and tell exactly what your business is all about.

One can easily connect the brand to the customers if one is able to create a connection with emotions. It is to take note to create a predictable, firm, and clear content strategy and follow it all throughout the development procedure.

• Graphic Orientation

Large images and unusual pixelation should not be added to the websites. Graphics are part of the user interface. Large images always disrupt the crawlability and this creates not so good identity for the brand.

• SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a must for any website. It not only helps in indexing your website on Google but also develops the authenticity and elevates the rank of your website. A nicely optimized website helps attract customers and makes it easy for the customers to reach out to your brand.

• CTA (Call to Action)

No matter what your brand or business is about, it is important to focus on the call to action. It not only adds value to your website but also generates a good range of leads and helps increase the sales funnel.

• Security of Website

We all are aware of the recently increased cyber attacks and data storage peaking. In such cases, it is important to register and get the SSL certificates for your site. This helps your site to be secure and safe and helps it to get rid of the chances of getting affected by the cyber-attack.

• Branding

Along with choosing the right domain name, it is vital to choose the right name for your business and create a relevant logo. Branding is a part of communication that directly connects the brand with customers and drives relevant customer traffic.

• Mobile Web

While creating a website, one must not forget to create a mobile-friendly website. Mobile web users are more in ratio as compared to desktop web users.

Hence, it is more important to create a website that is effective for both mobile and other web users and creates possibilities for reaching every single potential customer.

• Adding Social Proof

Building a website is not something where the potential stops. Adding social media platforms is also a must-to-know process and a must-to-add website feature. By adding social media, one can reach potential customers and garner good sales. Building a website is the most important part of building a business and creating a brand online. Proper branding can only be done with a good, firm, clear, authentic, safe, and secure website. Hence, one must keep the above-mentioned things in consideration to build an effective website and work on the business to raise it to a brand. You can avail of eminent quality services in Website development from WordPress Development Companies or contact us for more information.