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There is something really interesting for all the WhatsApp users as the Facebook-owned messaging service officially announces the launch of...

There is something really interesting for all the WhatsApp users as the Facebook-owned messaging service officially announces the launch of WhatsApp Business app. This presents marketers with an exciting opportunity for effectively managing their conversations with potential customers. The app makes it possible for businesses to interact with customers easily by using tools that facilitate automation, sorting and quick reply to messages.

WhatsApp Business

WhatsApp Business is a free-to-download Android app and has been built by keeping small business owners in mind making it easier for them to connect with their customers. Even more, this app makes it convenient for more than a billion users to connect with businesses that are important to them. Currently available for users in Indonesia, Italy, Mexico, the U.K. and the U.S., the app is expected to roll out around the world in the near future.

Initially, in September 2017, WhatsApp had revealed its plans of introducing tools for businesses on its company blog. The study reveals that more than 80% of small businesses in India and Brazil use WhatsApp not only to communicate with their customers but also to grow their business (Source: Morning Consult study).

Given below are the features along with the functionality that this new app offers:

Creation of Business Profiles

The users may now easily find a business description along with its website, email and address.

Tools for Messaging

The business owners can now save their precious time by using smart messaging tools that are available with this app. They make it possible for them to send quick replies to the questions that are asked frequently, greeting messages and away messages.

WhatsApp Web

It allows users to send and receive messages on a desktop.

Messaging Statistics

It makes it possible for business owners to review the number of messages that are being read to analyze what is working and expected to yield results.

Business Account

The account type is listed explicitly. Thus, the users will know if they are talking to a business (business account) or an individual (personal account).

After the successful matching of the account phone number with the business phone number, the business account will be listed as a confirmed account. This will enhance security.

What is interesting indeed is that there is no need for users to download anything new and they can continue using WhatsApp in the same way they have been using it before.

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish...

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish to market yourself effectively. They are always stuck with choices that can make a complete “do-over” possible for them. In order to connect with their audience, they have to create a persona to whom others can relate easily.

Many would agree that the job of a digital marketer is very much similar to that of an artist.

If you’re into digital marketing, the methods given below can be of great help if you’re looking for some professional inspiration:

Be Your Real Self

Something that has helped me gain the audience in last few years is being relatable. By sharing my own stories, the problems I face and secrets of my life- it becomes possible for others to relate to me.

What you must know is that no one wants to connect with you knowing that you’re a perfect person and so is everything in your life. They want to see the real you and they’ll believe in your work only when they know whatever that is being portrayed is hundred percent true.

Your primary job is to make people believe that you’re no different from them. The difference will be visible when you start showcasing aspects of your personality and business that your followers are, otherwise, not aware of. Be ready to talk to them and start engaging yourself in meaningful conversations.

If you’re genuine and committed to your clients, these virtues of yours are going to reflect the feedback your clients provide and that will largely influence the growth trajectory of your business.

Reinvent Yourself

The only way it is going to work out for you is by learning to evolve with the markets and by understanding how to reinvent yourself.

History bears this out. All the influencers always have had one trait in common. All of them reinvented themselves and underwent a near-constant evolution of their brands and expressions.

The path to reinventing yourself is never going to be easy. There will have to be a lot of motivation, countless sleepless nights and numerous tactics with you in your journey. All guided by the strong desire to excel.

Read Also: 7 Amazing Tools for Social Media Marketing

Because the audience these days crave unique content and has very less attention span, there is hardly any option left for you than to tap the power of change and risks. It might just help you to use controversy to scale heights in your business. Test your audience, throw different types of content and that one piece that catches their attention is going to do all the work and help you go your own way.

The Power of Storytelling

All big brands and companies are now trying to leverage the value of storytelling. They understand how stories have the power to establish purpose, motivate the audience to take an interest and thus, drive actions.

On my personal blog ‘The Blogging Hacks’, I have been writing posts under several categories. After launching the blog last year, there was no post that narrated a story for a few months until one day I decided to publish a true love story. The story received an amazing response on all social media networks with thrice as much as traffic on the day it got published than usual days.

Insights: The story reflected some change from usual blogging and self-improvement posts. The readers could relate to it on emotional grounds and the result was all of them either leaving comments or sending personal messages.

It’s only the change that is sometimes desired more than anything else. It is, however, important that the story you narrate to your audience is relevant and holds significance in their lives. Finally, it is the ability to put your thoughts and ideas across your audience in a simple manner that is unmistakably powerful.

This seems to be the new mantra in the space of digital marketing. To stay upbeat in the digital market,...

This seems to be the new mantra in the space of digital marketing.

To stay upbeat in the digital market, the ads gurus are giving a lot of significance to minimalist ads- minimal designs and text because less is more in today’s world.

With concepts and ideas gaining more importance, the ads overloaded with information are becoming obsolete. Simplicity is the new big thing and minimalism is now considered one of the classic styles of digital marketing making it a top design choice amongst designers and marketers. The digital gurus believe this is something that almost always works. It is because the style offered is extremely simple and looks so easy that users practically don’t need to think about it.

What is Minimalist Design?

The essential components of minimalist designs are as follows:

• Simplicity
• They encompass only necessary functional elements with their main focus on one bit of content
• Extremely pared-down palettes with only one hue or typeface
• Predominantly white and black color schemes
• Lots of space
• Dramatic text sizing- super small or gigantic Benefits of Minimalism

Minimalism is gaining momentum as it offers several benefits:

• Less information means less loading time. It, therefore, works fast.
• Minimalist designs deliver excellent performance in responsive environments as the elements to be considered are fewer.
• Minimalism works as the only focus is on purpose.
• Minimalist designs are timeless.
• With minimal designs, it’s easy to grab the attention of your potential customers as they stand out against all the other designs. Practical Applications

Scroll down to visualize some of the minimalist designs that have gone viral in the world of digital marketing:

Chocolate sticks showing the pause sign:
Our favorite Diet Coke in lemon flavor:
Love this one with wi-fries:

 Final words:

Minimalism is one of the design trends that are here is to stay forever as it never gets old. It strongly emphasizes content and is classic and elegant.

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at...

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at one time. And you would agree that in order to be successful in your job, you need a proper toolbox equipped with latest graphics, analytics, and productivity tools. These tools don’t only make you more creative but they also enhance your productivity as a social media marketer.

In this post, we decided to share a list of some of the really cool and effective tools that are being used by our team of digital kangaroos to streamline their work:

1. Slim Lists for Trello

This is a chrome extension that is an amazing hack for all Trello users.

Are you new to Trello? It’s a wonderful project management tool that makes it easier for you to manage your projects. By not using this tool, you’re missing on something really important and major in your workspace.

2. One Tab

How often does it happen that you have a bunch of tabs open in your browser and they are slowing down your system but you don’t close them because you don’t want to lose any of those tabs? OneTab offers you an interesting solution to this problem of yours. By downloading this extension, you can send all your tabs under one tab and they all remain clickable links.

3. Senders

Senders is basically a caller ID for your email. It works by pulling information about the sender based on his/ her email account that is by extracting the sender’s name, title, bio and links to all his/ her social media profiles. It even displays the follow count on individual’s Twitter profile along with his/ her latest tweets and links to the Google search for him/ her.

This tool also allows you to edit your information in your own account. Senders won’t read any of your emails when you give it the permission to see your account. It simply scans the web for person’s info.

4.G-Lock Apps

G-Lock Apps offers an amazing solution for emails that get stuck in the Promotions tab or the spam folder. By adding a simple code to the end of an email, G-Lock will send the email through a filtering system to tell you if your email will go to promotions tab, spam folder or inbox. This app offers an excellent solution for increasing the open rates of emails that you send as a part of a newsletter or campaign.

5. Prisma

Prisma is an app, available both on iOS and Android, which turns your images into an art by applying filters on them. There are a number of features to choose from. The app is simple to use and offers a great solution for all your marketing needs. The artistic filters make your images look like they are hand-drawn.

6. Assitant.to

Assistant.to is a Gmail plugin that has an access to your Google calendar and has the potential to remove all the hassles involved in scheduling appointments via Gmail.

You need to simply press a button inside your Gmail and the available free slots get populated into the email you’re currently writing. It, however, requires the use of the desktop version of Gmail.

7. Pocket Explore

Pocket Explore is a new feature added by a bookmarking site Pocket. This feature helps in curating the saved content into a news feed so as to facilitate marketers in finding stories that they might have missed. By using the browsing history of articles, it surfaces the top-rated stuff to be found easily by intended users.