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Press release


This seems to be the new mantra in the space of digital marketing. To stay upbeat in the digital market,...

This seems to be the new mantra in the space of digital marketing.

To stay upbeat in the digital market, the ads gurus are giving a lot of significance to minimalist ads- minimal designs and text because less is more in today’s world.

With concepts and ideas gaining more importance, the ads overloaded with information are becoming obsolete. Simplicity is the new big thing and minimalism is now considered one of the classic styles of digital marketing making it a top design choice amongst designers and marketers. The digital gurus believe this is something that almost always works. It is because the style offered is extremely simple and looks so easy that users practically don’t need to think about it.

What is Minimalist Design?

The essential components of minimalist designs are as follows:

  • Simplicity
  • They encompass only necessary functional elements with their main focus on one bit of content
  • Extremely pared-down palettes with only one hue or typeface
  • Predominantly white and black color schemes
  • Lots of space
  • Dramatic text sizing- super small or gigantic Benefits of Minimalism

Minimalism is gaining momentum as it offers several benefits:

  • Less information means less loading time. It, therefore, works fast.
  • Minimalist designs deliver excellent performance in responsive environments as the elements to be considered are fewer.
  • Minimalism works as the only focus is on purpose.
  • Minimalist designs are timeless.
  • With minimal designs, it’s easy to grab the attention of your potential customers as they stand out against all the other designs. Practical Applications

Scroll down to visualize some of the minimalist designs that have gone viral in the world of digital marketing:

Chocolate sticks showing the pause sign:
Our favorite Diet Coke in lemon flavor:
Love this one with wi-fries:

 Final words:

Minimalism is one of the design trends that are here is to stay forever as it never gets old. It strongly emphasizes content and is classic and elegant.

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at...

In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at one time. And you would agree that in order to be successful in your job, you need a proper toolbox equipped with latest graphics, analytics, and productivity tools. These tools don’t only make you more creative but they also enhance your productivity as a social media marketer.

In this post, we decided to share a list of some of the really cool and effective tools that are being used by our team of digital kangaroos to streamline their work:

1. Slim Lists for Trello

This is a chrome extension that is an amazing hack for all Trello users.

Are you new to Trello? It’s a wonderful project management tool that makes it easier for you to manage your projects. By not using this tool, you’re missing on something really important and major in your workspace.

2. One Tab

How often does it happen that you have a bunch of tabs open in your browser and they are slowing down your system but you don’t close them because you don’t want to lose any of those tabs? OneTab offers you an interesting solution to this problem of yours. By downloading this extension, you can send all your tabs under one tab and they all remain clickable links.

3. Senders

Senders is basically a caller ID for your email. It works by pulling information about the sender based on his/ her email account that is by extracting the sender’s name, title, bio and links to all his/ her social media profiles. It even displays the follow count on individual’s Twitter profile along with his/ her latest tweets and links to the Google search for him/ her.

This tool also allows you to edit your information in your own account. Senders won’t read any of your emails when you give it the permission to see your account. It simply scans the web for person’s info.

4.G-Lock Apps

G-Lock Apps offers an amazing solution for emails that get stuck in the Promotions tab or the spam folder. By adding a simple code to the end of an email, G-Lock will send the email through a filtering system to tell you if your email will go to promotions tab, spam folder or inbox. This app offers an excellent solution for increasing the open rates of emails that you send as a part of a newsletter or campaign.

5. Prisma

Prisma is an app, available both on iOS and Android, which turns your images into an art by applying filters on them. There are a number of features to choose from. The app is simple to use and offers a great solution for all your marketing needs. The artistic filters make your images look like they are hand-drawn.

6. Assitant.to

Assistant.to is a Gmail plugin that has an access to your Google calendar and has the potential to remove all the hassles involved in scheduling appointments via Gmail.

You need to simply press a button inside your Gmail and the available free slots get populated into the email you’re currently writing. It, however, requires the use of the desktop version of Gmail.

7. Pocket Explore

Pocket Explore is a new feature added by a bookmarking site Pocket. This feature helps in curating the saved content into a news feed so as to facilitate marketers in finding stories that they might have missed. By using the browsing history of articles, it surfaces the top-rated stuff to be found easily by intended users.