Content Promotion Ideas

Improve your Brand’s Reach with these Content Promotion Ideas

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if it fails to reach your niche or targeted audience. Here content promotion comes to play! Related: Relying only on SEO could be dangerous The more you are able to expand your online visibility; more are the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are: Building AwarenessGenerating leadsEngaging leads or conversion But, content promotion…
Nano-to-Mega-Influencer-With-whom-you-should-Work

Nano to Mega Influencer- With whom you should Work?

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing agencies. As per a report, 59% of brands who have endorsed influencers for their brand have increased their budget for influencer collaborations due to an overwhelming response. The brands have reported positive growth in the ROI after following this popular technique. If you are planning to start an influencer marketing program or are already into it, you should be very clear about the modus operandi beforehand. Some points to ponder before the launch of the campaign Things such as theme or niche…