You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?
You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”.
It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results.
Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential customers from mobile and voice-driven searches.
Your name is not getting listed in local searches?
Your website or physical business is not driving expected local traffic?
Then, Hyperlocal Marketing is the ultimate solution.
This trending marketing technique acts like a magnet that attracts potential clients in a specific local area. Thereby, improving, commercializing and promoting your local search. In a research conducted by thinkwithgoogle, 94% of the netizens use their mobile phones for local searches. Optimizing your business for local searches has become a major milestone in your SEO endeavors.
Implementing these 7 Hyperlocal Marketing strategies in your local SEO plan of action will make your brand more visible and successful in your local area.
But, before that understand,
What is Hyperlocal Marketing?
Hyperlocal marketing can be best described as a digital marketing process that targets a specific geographical area such as a street, city or even a few blocks to attract potential customers by optimizing the “near me” or “nearby” mobile and voice searches.
Why should I go for HyperLocal Marketing?
To capitalize on the “near me” searches and drive the local traffic to the physical locations (business), you need to launch Hyper-local marketing techniques.
Do you know?
- Around 88% of the netizens perform a local search within a day from their Smartphones.
- 46% of all Google Searches have queries seeking local information.
- With the coming of voice-driven smart assistants such as Amazon Alexa and Google Home, “close-by” and near-me” searched have grown over 900% in the last couple of years.
How to leverage “near-me” searches for my Business?
Have a look at the top 7 Hyper-local Strategies that you need to implement right now!
1. Google My Business
The first step that you need to take is to list your business on Google My Business and start optimizing it to ensure maximum visibility. Formerly known as Google Places, GMB is an e-data listing from where Google sources the information to serve the users doing local searches and Google Map results in those areas. All the details such as opening hours, address and contact information are available for the users.
2. Customer Reviews
We all know the power of WOM i.e. Word-of-mouth marketing. The user reviews, ratings and testimonials are your most effective tools to cut above the rest. Customers definitely check the ratings and reviews of the business before finalizing them.
Just as you were looking for an Italian Restaurant, I am sure you would like to visit a 4+ rated restaurant rather than any 2 or 3-star.
Don’t underestimate the power of reviews as they are the most important local-SEO ranking signals. A business with a good number of reviews is displayed on top of SERPs. So, start building your positive reviews. You can start by asking your family, friends and customers to review your business.
3. Create Localized Content
Creating great and relevant content for local users is another way to succeed in your local SEO efforts. A blog helps you connect with your local audience as well as acquire local links. You can share relevant and informative articles on your blog. By subscribing to the blog, the users can stay updated regarding your services/products.
Start connecting with local social influencers related to your niche. The best way is to conduct an interview with these influencers and publish them on your blog. If you are lucky, these influencers might link your blog on their channel/blog/social platforms.
If you have a list of queries to which people might be looking answers for then create a blog answering those queries. Try to keep the answers short and relevant. These answers would be helpful in voice-searches as well.
4. Optimize Your GMB Page
Google My Business listings are a great way to boost your brand in the local market. To grab more relevant customers in a particular geographical area, it’s very important to optimize and manage your GMB page. Here are some tips.
- Make sure that your profile is 100% complete. Fill out every field that describes your business.
- Choose an appropriate and relevant category.
- Add contact numbers, address, opening and closing hours, etc. The information provided should resonate with the contact information present on your website and other social media accounts.
- Add high-resolution images, descriptions and official website link as well.
- Add any offers or deals going on.
If you have more than one address, then create and optimize pages for every location and link them to your other GMB pages.
5. Use Proper Schema Markup
You need to add schema markup to improve your local SEO as well as help the search engines understand that your business is local. Schema data acquires information related to your businesses and displays in the form of rich snippets.
Make sure to add schema markup to every location page of your business. All the information such as an address, business hours, social links, contact number, site logo and the business name should be added in the schema markup.
6. Make Your Website Mobile-Friendly
If your website is not mobile-friendly, then it’s high time to convert it into one. The Google search algorithm prefers mobile-friendly websites over normal ones. Google lays its priority in offering best-in-class user experience, so the responsive and fast loading websites are given priority in rankings. Here are some tips to make your website mobile-friendly:
- Choose a responsive template so that your website offers the same experience on all devices such as desktop, Smartphone, tab, etc.
- Using Gzip, enable website compression.
- Stop using Flash. UX is severely degraded.
- The CTA’s and the button sizes should be large.
- Enable browser caching.
- Use CDN for load distribution so as to make your website fast.
7. Optimize for Voice-searches
According to NPM (National Public Media), 43M smart speakers have alone been sold in the US. Most of the questions triggered at these smart voice-assistants contain a “near me” phrase. You need to optimize your GMB pages using the techniques mentioned above in order to answer these questions. This will start ranking your business on voice-driven searches as well.
You really need to get into the game of optimizing your website for “near me” and voice searches, to keep your head and shoulders above the rest. Hyperlocal marketing helps businesses gain recommendations by the smart voice assistants as well. Take your business to the next level by generating more local leads with Hyperlocal marketing.
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