10 Must-Follow Content Marketing Strategies in 2020
“Breakthrough the content clutter with these ingenious Content Marketing Hacks”
With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble.
With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you stay ahead of the curve.
Focus on Content Experience
Being consistent with the frequency of posts is just one of the ways in pulling out the content-marketing stops. To make a cut in this digital world that is already struggling with overflowing new content, you need to offer incredible content experience.
What is Content Experience?
Content experience is the middleman between your marketing endeavors and user experience (UX). A good content experience includes making the content relevant, informational and engaging. It’s something that makes the readers spend more time on your posts.
How can I Improve my Content Experience?
- Aim for readability by providing shorter paragraphs that are easily readable on mobile.
- Perform A/B testing for your mobile version.
- Ensure that your text breathes well with images and other sub-headings.
- Personalize the UX.
- Double-check page-loading speed.
All these things won’t eat up much of your time. You need to acknowledge every effort that leverages your strategy in providing improved content experiences.
Switch to Re-Marketing
According to research, most of the digital marketers are pumping money into remarketing or re-targeting the audience.
What is Remarketing and how it works?
Remarketing or retargeting is a content strategy where the people who have visited the website are shown relevant ads. By showing the ads repeatedly to the potential customer, chances of their conversion shoot up.
If you are experiencing a drop in click-through rate (CTR), remarketing would help in increasing your conversions. Many online tools can help you such as AdRoll, Google Ad Remarketing. In fact, many social media platforms offer remarketing and link-retargeting options such as Facebook Ads.
Segment your audience according to their interests. Else, you would end up showing the same ads to your subscribers or audience.
Voice Search Optimization
Alexa, Siri and Google Home are quickly becoming our permanent home members. As per the latest survey, voice search is on the cusp of becoming the first choice for mobile searches. Voice-driven searches play a very vital role in the success of any local business.
But, searching on voice assistants is different than browser search. For example:
Browser search-“Best content marketing company Ludhiana”
Voice search- “Which is the best content marketing company in Ludhiana?”
How to make content voice-search friendly?
You need to anticipate questions that your audience would ask or would be interested in. Based on the inputs, create content in such a way that it answers those queries using long-tail keywords.
To make the buyers quickly move through the marketing funnel, you need conversational marketing or one-on-one marketing. This will be one of the most distinguished trends in 2020. Conversational marketing aims at providing a personalized and customized experience to the audience.
How can I implement conversational marketing?
The best examples of conversational marketing are email marketing, messenger marketing, chatbots, live customer support, etc. With advanced AI systems, human buying experiences are getting a slithering boost.
In order to stay alive in the competition, you have to step up in the conversational marking arena in 2020.
Include Visual/Podcast Data
Make your main data stand out by including videos/podcasts and other visual elements in your post. Including an infographic that summarizes your post increases the share-ability of the post/page. Sometimes, sharing a photo or visual element enhances the readability and understanding of your post as well.
You can experiment with different formats and find out which format works best for your audience.
Long-Form of Content
The Internet is loaded with ideas. So, it becomes almost impossible to come up with an innovative or new thing. So, the best way out is to provide a detailed or long-form of content. So, another notable trend in 2020 would be using the long form of content to build trust amongst the readers.
Don’t be afraid to explore the depth of the topic you are covering. According to Medium, an ideal blog post is around 1600 words and offers a 7-minute read time. A long-form of content helps you rank better. When you write a detailed post, it adds to your authority.
Don’t aim for a long post every time. However, it’s worth dedicating some time to produce quality posts of around 1200+ words every month.
Building Niche Content
Aiming for common keywords is ultimately making your job, even more, tougher in today’s heavily saturated market. There’s a ghost of a chance that you would be able to make a cut in such a scenario. You have two options either to go for detailed content (Long-form content #6) or to build niche content.
How to create niche content?
The best way is to narrow down the scope and focus on a smaller niche. Rather than fighting for the same audience with other fellow content marketers, shift your niche. For example, you can write on “content marketing strategies for small companies” rather than just “content marketing strategies”.
Recognize the unexplored niches and ignored angles in your industry. Grabbing a niche audience would aim for far-better conversions.
Make your SEO smarter
Here are some key points that you need to look forward to making your SEO smarter.
- Focus on Long-tail keywords to stand unprecedented.
- Improve your content rather than stuffing your content with keywords
- Don’t aim for top SERP rankings only. Go for other options as well such as featured snippets, voice searches, visual/image rankings, etc.
- Opt for more conversational content (#4). This will help your content to show up in question boxes and featured snippets in Google.
SEO is not merely optimizing content for search engines. In fact, it’s a lot more about addressing the audience’s needs. The end goal of every content strategy should be to deliver an extra-ordinary content experience.
Create Different Content Snippet Variants
Try to create different content snippets of the post that help you present your work in a sharable and easily digestible format. Whenever you create a Facebook/ Twitter or any social media post, create multiple variants. This will help you to gauge the engagement level and user’s interest as well.
What are the different ways to create content snippets?
You can create questions, multiple lengths and complexities of titles, answering only a part, taking a snippet from the content, etc. Analyze and track the performance of each variant. This will help you create the most sophisticated content strategy in the future.
Invest in Content Distribution
There is no point in spending hours in content curation if no-one is going to see it. So, you need to make content distribution the core aspect of every content strategy. The content distribution or marketing starts with social media.
Read More: Where to Start ‘Digital Marketing’?
Channelize every effort to make your content reach the right audience. Don’t let your hard work go waste. Try out some easy DIY SEO techniques or take the help of a professional SEO agency.
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