SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world.
Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should be clear about the basics.
Pro Tip: Don’t try all these strategies at once. Rather try them one at a time. Master them at one channel and then move to next.
The Content Versed World
We are living in a content-driven world. We need to understand the mentality of the searchers. The netizens today are looking for information and answers to the most common questions. Rather than sharing how good your products and services are, try to focus on queries by the customers.
It should be focused on helping people rather than just cold selling.
Providing free and valuable content to people that is relevant to your product/service/business would generate more organic traffic and build trust. This is the best way to showcase how your products/services are helpful to people in solving their problems.
So, let’s get started with the digital marketing tutorial.
1. Blogging with SEO
Writing your experiences or just blogging about your product features would only gain traffic when you already have a loyal audience. But, when you are building your audience from scratch, normal blogs won’t work. To get more leads, conversions and traffic you need to write blogs that answer people’s queries.
The best way to choose topics for your blog is to perform a keyword research.
The top blogger Neil Patel insists taking an advantage of free keyword research tools to gain visibility, prominence and producing relevant content for your users.
For example, You have a business that deals with cosmetic products and hair oils. People are looking for answers like:
Just scroll down your SERP for more ideas in the ‘Search related to’ part:
Nobody is interested in your awards, your company size and your features. Curate your blog using these ideas and integrate how your product can help the users.
Digital Kangaroos– the best digital marketing company in Ludhiana, helps you discover your audience by performing AI driven SEO and makes your content more accurate and conversion-ready.
2. Start Vlogs or Video Blogging (YouTube)
Video is just not the future but it drives our present as well. YouTube is the second largest search engine after Google that can skyrocket your traffic. This platform feeds more than 1B videos each day to users and it receives more than 1.5B logged users/month.
Watch the video to know more about how to give maximum visibility to your videos?
3. Social Media Marketing
If you are a beginner, just focus on one channel at a time. Choosing an appropriate social media channel depends on your audience. Your choice should not be based on the number of users on that platform but how well you can engage the audience there. Focus on building numbers and turn them into a loyal audience.
Read More: Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.
Focussing on too many channels at once would divide your attention and dilute the outcome. You need to know the purpose of every channel. For example, People visit YouTube to know how to get things done and to get entertained. They like and share things they love on Facebook. The primary intent of users on Pinterest is to inspire, learn and plan to do things.
Read More: How to use SMO Techniques to Boost Brand Awareness?
Learn to master these three things, one at a time. Stay tuned! for more digital marketing strategies that work in the upcoming posts. Watch out here some of our successful marketing campaign examples that helped our clients grow multi-folds in traffic as well as revenue.
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