The What, Why and How of Digital Marketing for Small Businesses

Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its need, types, budget to how it helps your businesses thrive in this competitive world.

The number of people coming online is increasing at an exponential pace. The modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends and keeping an eye over the markets and changing customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen buying advice from their favorite social media or Youtube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed as digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect the businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

  • Content keeps the audience informed and updated regarding the latest trends, news, solutions to their problems.
  • Social media helps the business to pitch new followers and customers and engage them as friends.
  • SEO optimized the content and helps to reach the person who has been searching for similar services/products offered by you.
  • Email marketing/ blogging helps to follow up with the audience and ensure that audience is getting the solutions for the problems.

What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

  • Create awareness and engagement.
  • Pitch new customers, followers and convert visitors.
  • Shorten the buyer’s journey by providing him appropriate answers to their queries.
  • Trigger social sharing and boost word-of-mouth marketing.

What are the Different Types of Digital Marketing?

1.       Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO as well that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms the part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

2.       Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

3.       Social Media Marketing

Here marketing is done on the social media platforms to drive more traffic, increase brand awareness and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

4.       Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps driving traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads and LinkedIn’s sponsored messages.

5.       Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts or events to attract the audience towards the business website.  Email marketing includes:

  • Blog/ subscription/ newsletters
  • Follow-up emails to website visitors
  • Welcome emails
  • Holiday Promotions/Loyalty programs
  • Emails for customer nurturing such as tips, deals, coupons, etc.

6.       Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles that influence the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer your monthly subscription plans. The best part is that you can easily upscale, downscale and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always on creating high quality and relevant content that your niche audience will definitely consume and engage.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.