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In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of...

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of a robust online presence is a well-optimized Google My Business (GMB) page. A properly managed GMB page can significantly impact your visibility, customer engagement, and overall online reputation. In this blog, we will explore the best ways to improve your Google My Business page, leveraging the expertise of Digital Kangaroos, a leading web development and digital marketing agency.

1.Claim and Verify Your GMB Listing

The first step to improving your GMB page is to claim and verify your listing. Visit the Google My Business website and follow the simple steps to claim ownership of your business. Verifying your listing adds credibility to your page and enables you to access and optimize its full features.

2.Optimize Your Business Information

Make sure that the information about your business is precise, comprehensive, and kept current. This includes your business name, address, phone number (NAP), website URL, hours of operation, and category. Optimize your description by incorporating relevant keywords to enhance your page’s visibility in search results.

3. Add High-Quality Visual Content

Visual content plays an essential role in captivating and involving prospective customers. Upload high-quality images that showcase your products, services, and premises. Include photos of your team, satisfied customers, and behind-the-scenes shots to add a personal touch. Regularly updating your visual content keeps your GMB page fresh and appealing.

4. Encourage Positive Customer Reviews

Positive feedback from customers serves as a valuable asset in establishing trust and credibility. Encourage satisfied customers to leave reviews on your GMB page by providing excellent service, requesting feedback, or offering incentives. Demonstrate your dedication to customer satisfaction by promptly responding to both positive and negative reviews.

5. Utilize Google Posts

Google Posts allows you to share updates, promotions, events, and other relevant content directly on your GMB page. Take advantage of this feature to engage with your audience and provide valuable information. Use eye-catching visuals, compelling headlines, and concise descriptions to grab attention and encourage user interaction.

6. Leverage Q&A Section

The Q&A section of your GMB page allows customers to ask questions about your business. Monitor this section regularly and provide accurate, informative answers promptly. This not only helps potential customers but also enhances your page’s credibility and demonstrates your commitment to customer service.

7. Monitor and Respond to Messages

Google My Business provides a convenient messaging feature that enables direct communication between customers and your business. Ensure that you enable messaging and monitor incoming messages regularly. Respond promptly and professionally, addressing customer inquiries, providing information, or directing them to the appropriate channels.

8. Use GMB Insights for Data-Driven Decisions

Take advantage of the valuable data provided by GMB Insights. This tool provides valuable information about how customers find your business, their engagement with your page, and other key metrics. Analyze this data to gain insights into customer behaviour, preferences, and areas for improvement.

9. Implement Local SEO Strategies

Optimize your GMB page for local search by incorporating local SEO strategies. Include relevant keywords, and location-specific content, and ensure consistency across all online directories and platforms. This enhances your page’s visibility in local search results and increases your chances of appearing in the coveted “Local Pack.”

10. Regularly Update and Maintain Your GMB Page

Consistency is key when it comes to managing your GMB page. Regularly update your information, respond to reviews and messages, and post fresh content. This shows that your business is active, trustworthy, and committed to providing excellent service.

Why Choose Digital Kangaroos for GMB Optimization? Digital Kangaroos is a stellar web development and digital marketing agency known for its expertise in optimizing Google My Business pages. Here’s why you should consider Digital Kangaroos for your GMB needs:

  • Extensive Experience: Digital Kangaroos has a proven track record of successfully optimizing GMB pages for various businesses across different industries.
  • Holistic Approach: The agency takes a holistic approach, combining its technical expertise with strategic insights to deliver comprehensive GMB optimization solutions.
  • Customized Strategies: Digital Kangaroos understands that every business is unique. They develop customized strategies tailored to your specific business goals and target audience.
  • Cutting-Edge Techniques: The team at Digital Kangaroos stays up-to-date with the latest trends and techniques in GMB optimization to ensure that your page is at the forefront of digital marketing strategies.


Optimizing your Google My Business page is a crucial step in enhancing your online presence and attracting more customers. By following the best practices outlined above, as recommended by Digital Kangaroos, you can effectively improve your GMB page and leverage its full potential. Take control of your online reputation, engage with customers, and increase your business visibility with a well-optimized GMB page. Trust Digital Kangaroos to guide you through the process and unlock the benefits of a robust online presence.

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are...

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are increasingly turning to online platforms to purchase goods and services. As such, it’s essential that businesses adapt to this trend and establish a strong online presence to remain competitive. Shopify is one such platform that can help businesses move their operations online. In this blog, we’ll discuss the benefits of using Shopify to build your business website in India or abroad.

Shopify is a leading e-commerce platform that provides businesses with the tools and resources they need to establish an online presence. The platform is easy to use, flexible, and customizable, making it an ideal choice for businesses of all sizes. One of the most significant advantages of using this platform is that it provides businesses with a wide range of features that can help them build and grow their online presence.

Shopify Platform Benefits for Online Businesses

Let’s take a closer look at some of the benefits of using Shopify to build your business website.

Easy to Use

One of the biggest advantages of using Shopify is that it’s incredibly user-friendly. The platform is easy to navigate, and the setup process is straightforward, even for those with limited technical knowledge. Shopify’s drag-and-drop interface makes it easy to create and customize your website without the need for extensive coding or design skills.


Shopify offers a wide range of customization options, allowing businesses to create a unique online presence that reflects their brand. The platform offers a wide range of themes and templates, which can be customized to match your brand’s colour scheme and design aesthetic. Additionally, its extensive app store offers a range of tools and resources that can be used to enhance the functionality of your website.


In today’s mobile-first world, having a mobile-friendly website is essential. Shopify offers a range of mobile-friendly themes and templates, ensuring that your website looks great on all devices. Additionally, Shopify’s mobile app allows you to manage your online store on the go, giving you the flexibility to run your business from anywhere.

Secure and Reliable

Security is a top priority for online businesses, and Shopify takes this seriously. The platform offers a range of security features, including SSL encryption and PCI compliance, ensuring that your website and customer data are secure. Additionally, its robust infrastructure ensures that your website is always up and running, even during periods of high traffic.


One of the most significant advantages of using Shopify is that it’s scalable. Whether you’re just starting or have an established online presence, it can grow with your business. The platform offers a range of plans, including Shopify Plus designed for high-volume businesses. Additionally, Shopify’s app store offers a range of tools and resources. They can be used to enhance the functionality of your website as your business grows.

If you’re looking to move your business online in India or anywhere outside, Shopify is an excellent choice. Shopify offers a range of features and customization options that can help you build a strong online presence and reach your target audience. Additionally, Shopify Development Services in Punjab can help you create a custom Shopify website depending upon your business needs.

In a nutshell, moving your business online with Shopify offers a range of benefits. These include ease of use, customization options, mobile-friendliness, security, and scalability. If you’re looking to establish an online presence for your business in India, specifically in Punjab, Contact Digital Kangaroos now. Digital Kangaroos- Web Development and Software Development Company can help you create a custom Shopify website for your business. With their expertise in Shopify website development in Punjab, you can amp up your online game.

From everything ranging from personal blogs to online stores, a WordPress website is the way to go. The 2022 statistics show that...

From everything ranging from personal blogs to online stores, a WordPress website is the way to go. The 2022 statistics show that 43.2% of online websites are in WordPress. The beauty of WordPress is that it can be extended and customized to suit your needs with the use of plugins. If you still do not have a WordPress website, this is your sign to contact the best WordPress website development company

What is a Plugin?

WordPress plugins add functionality to your WordPress website that may not be present in the default WordPress theme. There are thousands of plugins available, each with its specific feature. They can help you add features such as contact forms, social media sharing, and e-commerce functionality to your site.

A leading WordPress website development company in Ludhiana suggests some WordPress plugins that can take your WordPress website to the next level. 

WordPress Website Plugins:

Contact Form 7

Contact Form 7 is a popular plugin enabling you to add contact forms to your WordPress website. It’s easy to use and highly customizable, making it an ideal choice for adding a contact form to your site. Have a conversation with the best WordPress web design company to understand the use of different WordPress plugins. Besides contact forms, Contact Form 7 has been used in other fields as well, including text fields, email fields, and more. 


Jetpack is a comprehensive plugin that offers a wide range of features for your WordPress site. It includes security features, performance optimization, and a variety of other enhancements to help you get the most out of your WordPress website. Site scans, security scans, and automatic backups are the most popular Jetpack plugin features.

Yoast SEO

Yoast SEO is a powerful plugin that can help you optimize your site for search engines. It offers a range of features, including keyword analysis, content optimization, and sitemap creation. This plugin can help you ensure that your site is search engine optimised and that it has the best possible chance of ranking highly in search results.


WooCommerce is the most predominant WordPress plugin that helps you create an online store on the WordPress website. It offers a range of features, including product management, payment gateways, shipping options, and more. With the assistance of the Best WordPress web design company in Ludhiana, you can create a fully integrated online store and start selling products online.

Gravity Forms

Gravity Forms, like Contact Form 7, is a great alternative for adding contact forms to the WordPress website. However, it is a premium WordPress plugin. Besides contact forms, you can even create survey and email forms. 

Social Warfare

As the name suggests, the Social Warfare plugin has everything to do with social media. With this WordPress plugin, you can add social sharing buttons to your WordPress website. Digital Kangaroos, one of the leading WordPress web design companies in Punjab, assists you in choosing the best customization option. With Social Warfare, you can make it easy for your visitors to share your content on social media, which can help you increase your reach and attract more visitors to your site.

Better WordPress Security

Security is a considerable concern for online websites. According to expert insights, 70% of system intrusions are malware. Out of which, 65% are backdoor malware. Better WordPress Security is a plugin that can help keep your WordPress site secure. It offers a range of security features, including firewall protection, two-factor authentication, and more. Better WordPress Security is the best security plugin against hackers and phishing.

W3 Total Cache

With the W3 Total Cache plugin, you can optimize the WordPress website performance. Cache memory stores the user’s data to get quick results when searching the same website. It reduces the website loading time. Thus, increasing user credibility. A leading WordPress web design company would ensure that your website is fast and responsive, which can help you attract more visitors and improve your search engine rankings.

WP Super Cache

WP Super Cache is a caching plugin that can help speed up your WordPress site. It generates static HTML files from your dynamic WordPress site, which reduces the load on your server and helps your site load faster for your visitors.


SumoMe is a suite of tools that can help you grow your website traffic and improve your website’s functionality. It includes features like email opt-ins, social sharing, and heat mapping. 

All in One Schema.org Rich Snippets

All in One Schema.org Rich Snippets is a plugin that can help improve your website’s visibility in search engine results pages (SERPs) by adding schema markup to your website. Schema markup provides search engines with information about the content on your website, which can help your site rank higher in search results. You can change information like meta descriptions and title tags on each page with All in One Schema.org Rich Snippets. 


Popup forms are a great option to enhance lead generation and email signups. OptinMonster helps you design and build visuals suitable to your message and brand. You can even set triggers for when you want your pop-ups to appear in front of website visitors. OptinMonster helps you grow your email list by creating beautiful opt-in forms. You can even consult the leading digital marketing agency to enhance your email marketing strategy.


It is the easiest WordPress plugin for beginners. WPForms is a code-free-drag-and-drop form builder that makes it easy to create custom forms for your WordPress site. The plugin has both premium and free features. The free version includes CAPTCHA, email notifications, and more. 

NextGEN Gallery

NextGEN Gallery is a plugin that makes it easy to create beautiful photo and image galleries for your WordPress website. It offers a range of features, including customizable lightboxes, slideshow effects, and more.

These are just a few more plugins that can enhance the functionality of your WordPress site. With so many plugins available, you’re sure to find the perfect one to suit your needs! And if it seems to get overwhelming, you can consult the best WordPress web design company in Ludhiana for WordPress website advice. 

Concluding Thoughts 

In conclusion, there are numerous plugins available that can help enhance the functionality of your WordPress site. From caching plugins to form builders, photo galleries, and more, there’s a plugin out there to suit every need. Some of the best plugins include Yoast SEO, Jetpack, Gravity Forms, Akismet, and WooCommerce. 

These plugins can help improve your site’s search engine optimization, speed, security, and functionality. Whether you’re just starting with your WordPress site or looking to improve an existing one, Digital Kangaroos is here to help you!

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize...

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize and Optimize 360. It means the website testing and personalization features will no longer be available after 30 September 2023. 

But before going into details, let’s understand the concept of Optimize and Optimize 360. 

Google Optimize 

Google Optimize is a free website optimization tool that allows businesses to conduct A/B and multivariate testing on their website to improve user experience and conversion rates. It integrates with Google Analytics to provide real-time data and insights on visitor behavior and can be used to test changes to headlines, images, and other elements of a website.

Google Optimize 360

Google Optimize 360 is a paid version of Google Optimize that includes additional features such as personalized experiences, integration with Google Tag Manager, and advanced reporting capabilities. It also includes access to customer support and a dedicated account manager.

In addition, Google Optimize 360 can do more complex testing and personalization, such as multivariate testing, server-side testing, and cross-domain testing. It has additional integrations with other Google marketing tools, such as Google Ads, Google Analytics, and Google Tag Manager.

Google Analytics 4

Launched on October 14, 2020, Google Analytics 4 became the new universal analytics. With constant updates in GA4, Google has always thought of the future and enhancing user experience. 

The latest Google Analytics 4 update was on 10 January 2023, with new e-commerce dimensions and metrics. As stated by Google, the GA4 now offers item-scoped and event-scoped versions of all e-commerce metrics to help businesses analyze all the important e-commerce interactions. 

The item-scoped dimensions will give an item count, whereas the event-scoped dimensions will give a count of purchase events. 

Why did Google decide to Shut Down Optimize?

They have decided to continue improving the customer experience for all business types and investigate further A/B testing. The Optimize solutions, as of now, do not have the experimentation features and Google has decided to add just that in GA4. 

Google also advises users to download all the historical data before September 30 via Export your Optimize Report Data. The information would not be available after the Optimize sunset. 

Contract Renewal of Google Optimize 

All those who want to renew the Google Analytics 360 contract can do so before September 30, but the contract will automatically terminate on September 30, 2023. 

However, those with Google Analytics 4 contracts are not eligible for Optimize 360 contracts. Although, they can access the features through GA4 integration. 

Besides, all the users who have Google Optimize 360 contracts valid past September 30, 2023, will terminate on the said date. 

Some marketers have shown their dismay at the Google Optimize changes. Greg Finn, Director of Marketing for Cypress North, expressed his views on Twitter on January 23, 2023. 

What does it mean? 

It is a matter of time before we see the results of the Google Optimize changes and what benefits it will bring for businesses. Despite some saddened users, people are excited to see the changes Google Analytics brings to conversion rate optimization (CRO) tools. 

If you have questions regarding CRO tools or just looking to enhance your website conversion rates, contact Digital Kangaroos, one of the leading web development and digital marketing agencies in Ludhiana. 

Stay tuned for more latest updates! 

‘Content is King’ is an extremely popular phrase and it is right in all aspects. Especially in the marketing industry,...

‘Content is King’ is an extremely popular phrase and it is right in all aspects. Especially in the marketing industry, content is regarded as the supreme power. Content is the medium to connect with the customers.

Great content is extremely substantial to reach new heights in the marketing industry. The better the content, the more people are attracted to it. There are various Content Marketing Services Online that could help in a successful brand creation.

Here is why content is really the king in a present-day scenario:


The right content will improve the connection with the customers. There would be the creation of a good brand reputation and trust. This would eventually lead to more customers. This would also keep the existing customers quite happy.

When you give the customers the content that they think is significant, there is a better understanding between the brand and the customers. This would lead to constant support from the customers.


Content will transform the brand into a credible one. It will gain the admiration and trust of the people. More and more people will come to know about the brand and will start identifying it with the passage of time. The target audience can be pleased with the content.

However, this is not an overnight process. It requires consistent efforts.


Influencer marketing relies on content marketing. When a brand connects with certain influencers from social media platforms, it can reach a vast audience. Associating with influencers will give brands a boost since they have a steadfast audience. As a result, if they promote some product or brand, their followers will have a belief in it immediately.

Even before social media came into existence, brands used to tie the knot with public figures or celebrities to give their brand a certain boost.


It helps in creating awareness among the customers. You need to prove to your customers why they should stick to the brand and what they are going to learn after investing in it. The queries regarding the brand should be answered to give the customers a much clearer vision. They should be told why your brand is the best and stands out in the competition.


A brand lacking comprehensive content will lack uniqueness. There would be nothing for the brand to offer except its services and products. Content offers a certain edge to the brand and helps in cutting out competition. Study the content of your competition and its targeted audience. You should follow things that your competitors have not paid heed to.

This would surely provide your brand with a distinctive touch.


There are diverse fields where content is at its peak. These include video streaming, podcasts, and visual search. Content is used extensively in all these fields. It has emerged as a comprehensive branding tool. Various Digital Marketing Services Online know the importance of content in achieving success.


Content can help in saving your bucks. With the help of content marketing, there would be an escalation in traffic which would help increase sales.

However, this process requires a lot of patience. Spending about 7 to 8 hours a week on the creation of content can increase the traffic. Focus on the content that affects the target audience to maximize the results. Thus, content is undoubtedly the king in every field. Talking about social media platforms or digital marketing, content is quite significant for success in brand creation. Design and visuals are important but its creation with killer content will make the brand more successful.

“Breakthrough the content clutter with these ingenious Content Marketing Hacks” With the dawn of a new decade, it’s time to...

“Breakthrough the content clutter with these ingenious Content Marketing Hacks”

With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble. 

With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you stay ahead of the curve.

Focus on Content Experience

Being consistent with the frequency of posts is just one of the ways in pulling out the content-marketing stops. To make a cut in this digital world that is already struggling with overflowing new content, you need to offer incredible content experience.

What is Content Experience?

Content experience is the middleman between your marketing endeavors and user experience (UX). A good content experience includes making the content relevant, informational and engaging. It’s something that makes the readers spend more time on your posts.

How can I Improve my Content Experience?

  • Aim for readability by providing shorter paragraphs that are easily readable on mobile.
  • Perform A/B testing for your mobile version.
  • Ensure that your text breathes well with images and other sub-headings.
  • Personalize the UX.
  • Double-check page-loading speed.

All these things won’t eat up much of your time. You need to acknowledge every effort that leverages your strategy in providing improved content experiences.

Switch to Re-Marketing

According to research, most of the digital marketers are pumping money into remarketing or re-targeting the audience. 

What is Remarketing and how it works?

Remarketing or retargeting is a content strategy where the people who have visited the website are shown relevant ads. By showing the ads repeatedly to the potential customer, chances of their conversion shoot up.

If you are experiencing a drop in click-through rate (CTR), remarketing would help in increasing your conversions. Many online tools can help you such as AdRoll, Google Ad Remarketing. In fact, many social media platforms offer remarketing and link-retargeting options such as Facebook Ads.

Segment your audience according to their interests. Else, you would end up showing the same ads to your subscribers or audience.

Voice Search Optimization

Alexa, Siri and Google Home are quickly becoming our permanent home members. As per the latest survey, voice search is on the cusp of becoming the first choice for mobile searches. Voice-driven searches play a very vital role in the success of any local business

Read More7 Impeccable Hyper-local Marketing Tips to boost your Business

But, searching on voice assistants is different than browser search. For example:

Browser search-“Best content marketing company Ludhiana

Voice search- “Which is the best content marketing company in Ludhiana?”

How to make content voice-search friendly?

You need to anticipate questions that your audience would ask or would be interested in. Based on the inputs, create content in such a way that it answers those queries using long-tail keywords.

Conversational Marketing

To make the buyers quickly move through the marketing funnel, you need conversational marketing or one-on-one marketing. This will be one of the most distinguished trends in 2020. Conversational marketing aims at providing a personalized and customized experience to the audience.

How can I implement conversational marketing?

The best examples of conversational marketing are email marketing, messenger marketing, chatbots, live customer support, etc. With advanced AI systems, human buying experiences are getting a slithering boost.

In order to stay alive in the competition, you have to step up in the conversational marking arena in 2020.

Include Visual/Podcast Data

Make your main data stand out by including videos/podcasts and other visual elements in your post. Including an infographic that summarizes your post increases the share-ability of the post/page. Sometimes, sharing a photo or visual element enhances the readability and understanding of your post as well.

You can experiment with different formats and find out which format works best for your audience.

Long-Form of Content

The Internet is loaded with ideas. So, it becomes almost impossible to come up with an innovative or new thing. So, the best way out is to provide a detailed or long-form of content. So, another notable trend in 2020 would be using the long form of content to build trust amongst the readers.

Don’t be afraid to explore the depth of the topic you are covering. According to Medium, an ideal blog post is around 1600 words and offers a 7-minute read time. A long-form of content helps you rank better. When you write a detailed post, it adds to your authority.

Don’t aim for a long post every time. However, it’s worth dedicating some time to produce quality posts of around 1200+ words every month.

Building Niche Content

Aiming for common keywords is ultimately making your job, even more, tougher in today’s heavily saturated market. There’s a ghost of a chance that you would be able to make a cut in such a scenario. You have two options either to go for detailed content (Long-form content #6) or to build niche content.

How to create niche content?

The best way is to narrow down the scope and focus on a smaller niche. Rather than fighting for the same audience with other fellow content marketers, shift your niche. For example, you can write on “content marketing strategies for small companies” rather than just “content marketing strategies”.

Recognize the unexplored niches and ignored angles in your industry. Grabbing a niche audience would aim for far-better conversions.

Make your SEO smarter

Here are some key points that you need to look forward to making your SEO smarter.

  • Focus on Long-tail keywords to stand unprecedented.
  • Improve your content rather than stuffing your content with keywords
  • Don’t aim for top SERP rankings only. Go for other options as well such as featured snippets, voice searches, visual/image rankings, etc.
  • Opt for more conversational content (#4). This will help your content to show up in question boxes and featured snippets in Google.

SEO is not merely optimizing content for search engines. In fact, it’s a lot more about addressing the audience’s needs. The end goal of every content strategy should be to deliver an extra-ordinary content experience.

Create Different Content Snippet Variants

Try to create different content snippets of the post that help you present your work in a sharable and easily digestible format. Whenever you create a Facebook/ Twitter or any social media post, create multiple variants. This will help you to gauge the engagement level and user’s interest as well.

What are the different ways to create content snippets?

You can create questions, multiple lengths and complexities of titles, answering only a part, taking a snippet from the content, etc. Analyze and track the performance of each variant. This will help you create the most sophisticated content strategy in the future.

Invest in Content Distribution

There is no point in spending hours in content curation if no-one is going to see it. So, you need to make content distribution the core aspect of every content strategy. The content distribution or marketing starts with social media.

Read MoreWhere to Start ‘Digital Marketing?

Channelize every effort to make your content reach the right audience. Don’t let your hard work go waste. Try out some easy DIY SEO techniques or take the help of a professional SEO agency.

Final Words

We, at Digital Kangaroos, work round the clock to bring groundbreaking results to your SEO campaigns. We help companies of all sizes to stand above their competitors by providing Omni-directional digital marketing services.

We deeply analyze your business and help you reach your niche audience with our thriving modus operandi. Grow leaps and bounds with the best content marketing agency in India and give your business a sound digital foundation.  

Contact us today at +91 9814820845 or drop a line at info@digitalkangaroos.com for unequivocal and affordable digital marketing services.

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help...

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help you to do so by looking at the case study given below and understanding the value of content marketing and the positive impact it may have on a business:

Our client Girnar Global a study abroad consultancy, tasked us to come up with a content marketing strategy that would help them generate more leads and get more business. The obvious idea they had was to embed a blog on their existing website. We told them upfront it could be done after they decided to revamp their site (which was needed to make the site presentable and user-friendly) and we even did it later as it would obviously help shoot up the ranking of the site. However, what we suggested back in December 2016 was an entirely different thing.


As they agreed to our suggestion, we started an independent blog ‘My Study Destination’ for them in the niche of education and career. Why?

The new independent blog could serve them with the following benefits:

1. This blog wouldn’t market ‘Girnar Global’ directly but would do indirect marketing by giving them a reference at only a few selected places and also, by placing a banner advertisement.

2. Besides generating more leads and client conversions, the blog could act as an additional source of income for our client through Google Adsense, Sponsored links and ads, and by offering services like career counseling, etc.

3. The primary objective was to communicate the fact to readers that the Girnar Global Study abroad consultants actually possess a lot of experience and in-depth knowledge in the field of their work to make it possible for their clients to live their study abroad dreams. And, using the blog as a platform it could be done in a much more convincing way.

Read Also: Where to start Digital Marketing?

Adoption and Execution

Initially, for 1 year we focused on curating content that was majorly related to studying abroad. Later when the blog started gaining recognition, we diversified into offering a lot more on this blog than just study abroad content. Our content strategy focused on publishing 3-4 posts a week and every post would get published in the name of ‘Career Coach’ to emphasize that we understood well how sensitive the information we provide would be for students and parents. As a part of the Content Syndication strategy for ‘MyStudyDestination’, we even got articles (related to careers and jobs) published on the Entrepreneur.


The ‘Career Coach’ thing worked and within weeks of launching the blog, the e-mails started finding their way to the Inbox with students in large numbers seeking help in getting their queries addressed. We would re-direct the relevant cases to our client for them to be taken for study abroad consultancy. So, the idea served them pretty well.

Besides, the blog got a famous Indiblogger 2017 Award in the category of Education. In a very short span, it has managed to achieve the Domain Authority of 23 and thus, there are frequent requests rolling in for paid backlinks, thereby, generating more money. Even more, the blog fetched a project and got to be a part of the famous campaign #DefinitelyPTE that was run by PTE (Pearson Test of English) in June 2018.

Even though it is quite hard to figure out the value of your investment as far as content marketing goes, the blog ‘MyStudyDestination’ which we run for our client allowed us to prove the value of content as a powerful marketing tool and even as a source of revenue generation.