Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if it fails to reach your niche or targeted audience. Here content promotion comes to play! Related: Relying only on SEO could be dangerous The more you are able to expand your online visibility; more are the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are: Building AwarenessGenerating leadsEngaging leads or conversion But, content promotion…
Let’s first understand, What is branding? Branding is basically a marketing practice that makes the company and its products/services easily recognizable. And brand awareness is the extent to which people are able to distinguish the company from other similar ones in the market. Branding is essential to strike a compelling and divisible presence in the industry. It allows the customer to make better choices. Branding includes advertising, promotional merchandise, logo, online reputation, customer service, etc. All these things are essential to creating an impressive and recognizable professional profile. Okay, now that you have invested time and effort to nurture…
The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market. Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make the things work. Is your current social media marketing strategy squared for this festive season? If not, then make your presence felt on the e-world with these truly pragmatic SMM tips. 1. Create, Innovate and Concoct There is a beautiful quote from Thomas A. Edison which says that…
FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame. For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well…
With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally enabled companies are building their brand on digital marketing platforms, in next 5 years, India will add half a billion more internet users which will compel most companies to turn to digital channels for promotions to reach out to more number of people. This will lead to increase in demand for people with digital marketing skills. As a result, more than 18 lakh digital marketing jobs will be generated by…
There is something really interesting for all the WhatsApp users as the Facebook-owned messaging service officially announces the launch of WhatsApp Business app. This presents marketers with an exciting opportunity for effectively managing their conversations with potential customers. The app makes it possible for businesses to interact with customers easily by using tools that facilitate automation, sorting and quick reply to messages. WhatsApp Business WhatsApp Business is a free-to-download Android app and has been built by keeping small business owners in mind making it easier for them to connect with their customers. Even more, this app makes it convenient for…
Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish to market yourself effectively. They are always stuck with choices that can make a complete “do-over” possible for them. In order to connect with their audience, they have to create a persona to whom others can relate easily. Many would agree that the job of a digital marketer is very much similar to that of an artist. If you’re into digital marketing, the methods given below can be of great help if you’re looking for some professional inspiration: 1. Be…
“Less is more.” This seems to be the new mantra in the space of digital marketing. To stay upbeat in the digital market, the ads gurus are giving a lot of significance to minimalist ads- minimal designs and text because less is more in today’s world. With concepts and ideas gaining more importance, the ads overloaded with information are becoming obsolete. Simplicity is the new big thing and minimalism is now considered as one of the classic styles of digital marketing making it a top design choice amongst designers and marketers. The digital gurus believe this is something that almost…
In case you’re into social media marketing, you would know how difficult it can be to manage multiple projects at one time. And you would agree that in order to be successful in your job, you need a proper toolbox equipped with latest graphics, analytics, and productivity tools. These tools don’t only make you more creative but they also enhance your productivity as a social media marketer. In this post, we decided to share a list of some of the really cool and effective tools that are being used by our team of digital kangaroos to streamline their work: 1.…
