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Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are...

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are increasingly turning to online platforms to purchase goods and services. As such, it’s essential that businesses adapt to this trend and establish a strong online presence to remain competitive. Shopify is one such platform that can help businesses move their operations online. In this blog, we’ll discuss the benefits of using Shopify to build your business website in India or abroad.


Shopify is a leading e-commerce platform that provides businesses with the tools and resources they need to establish an online presence. The platform is easy to use, flexible, and customizable, making it an ideal choice for businesses of all sizes. One of the most significant advantages of using this platform is that it provides businesses with a wide range of features that can help them build and grow their online presence.

Shopify Platform Benefits for Online Businesses

Let’s take a closer look at some of the benefits of using Shopify to build your business website.

Easy to Use

One of the biggest advantages of using Shopify is that it’s incredibly user-friendly. The platform is easy to navigate, and the setup process is straightforward, even for those with limited technical knowledge. Shopify’s drag-and-drop interface makes it easy to create and customize your website without the need for extensive coding or design skills.

Customizable

Shopify offers a wide range of customization options, allowing businesses to create a unique online presence that reflects their brand. The platform offers a wide range of themes and templates, which can be customized to match your brand’s colour scheme and design aesthetic. Additionally, its extensive app store offers a range of tools and resources that can be used to enhance the functionality of your website.

Mobile-Friendly

In today’s mobile-first world, having a mobile-friendly website is essential. Shopify offers a range of mobile-friendly themes and templates, ensuring that your website looks great on all devices. Additionally, Shopify’s mobile app allows you to manage your online store on the go, giving you the flexibility to run your business from anywhere.

Secure and Reliable

Security is a top priority for online businesses, and Shopify takes this seriously. The platform offers a range of security features, including SSL encryption and PCI compliance, ensuring that your website and customer data are secure. Additionally, its robust infrastructure ensures that your website is always up and running, even during periods of high traffic.

Scalable

One of the most significant advantages of using Shopify is that it’s scalable. Whether you’re just starting or have an established online presence, it can grow with your business. The platform offers a range of plans, including Shopify Plus designed for high-volume businesses. Additionally, Shopify’s app store offers a range of tools and resources. They can be used to enhance the functionality of your website as your business grows.

If you’re looking to move your business online in India or anywhere outside, Shopify is an excellent choice. Shopify offers a range of features and customization options that can help you build a strong online presence and reach your target audience. Additionally, Shopify Development Services in Punjab can help you create a custom Shopify website depending upon your business needs.

In a nutshell, moving your business online with Shopify offers a range of benefits. These include ease of use, customization options, mobile-friendliness, security, and scalability. If you’re looking to establish an online presence for your business in India, specifically in Punjab, contact Digital Kangaroos now. Digital Kangaroos- Web Development and Software Development Company can help you create a custom Shopify website for your business. With their expertise in Shopify website development in Punjab, you can amp up your online game.

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to...

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to generate aesthetic vibes but also effectively communicate your message to the audience. From product photos to infographics, there are many different types of images that you can use in your digital marketing strategy.

Statistics show that Twitter posts with images drive 150% more engagement and over 55% of people retain more information when paired with an image.

No matter a startup or an established business, everyone needs to make strategic changes now and then. And that is when you need the best digital marketing agency to help you generate good ROI. So, let’s get started and learn how to use images in your digital marketing strategy.

Tips to Enhance Image Use in Digital Marketing

Choose Relevant Images

Our brain can identify an image in less than 13 milliseconds than the verbal content. Thus, making it crucial to add pertinent content to the images.

Want to start adding relevant images to your digital marketing strategy? Highlighting your USP in the landing page images seems like an excellent way.

Use High-Quality Images

The quality of your images is the deciding factor in how well they perform in your digital marketing. Research presented at the 4th International Conference on Information Management claimed that the most liked posts on Facebook displayed ideal brightness, clarity, liveliness, and ingenuity.

Use Original Images

Using original images can help you stand out from competitors and make your brand more memorable. Try to create unique, eye-catching images that showcase your brand and message creatively and engagingly. Referral Rock suggests that on a scale of 1 to 10, original images score a stupendous 9.33 out of 10.

Optimise Images

Different social media platforms accept varying image ratios. Irrelevant image size will give a sloppy look, and users will not give it another glance. Thus, it is crucial to optimize images for all digital platforms. Check the latest post sizes for social media platforms before publishing.

Use Images in Email Marketing

Images can be a powerful tool in your email marketing efforts. They can help you break up large blocks of text, make your emails visually appealing, and help convey your message effectively. Statistics show that nearly two-thirds of readers prefer reading image-based emails rather than verbal content.

Use Images in Blog Posts

Reading loads of verbal content can get mundane. The use of images adds another perspective to your blogs. Make them memorable and informative by using infographics and video content. Oberlo statistics show that there are currently 600 million blogs available. Moreover, websites with blogs noticed 55% more traffic.

Use Images to Showcase Products

If you’re selling products, use images to showcase them in the best light possible. Use high-quality images highlighting the features and benefits of your products. Besides, consider using different angles and styles to make your products stand out.

Use Images for Story-Telling

Images help tell a story and connect with your audience emotionally. Images are a great way to showcase a brand’s personality, ethics, and mission. Movable Ink shares that visual content helps to generate 12 times faster website traffic.

Use Images in Social Media Posts

Social media is a visual medium, so using images in your posts is essential. Ensure your images are eye-catching, visually appealing, and relevant to your message.

Consider using a mix of different image types, such as infographics, graphics, and photos, to keep your posts fresh and engaging. With more than 350 billion images on Facebook, it becomes paramount to make your image stand out from the crowd.

Images in digital marketing campaigns enhance communication with customers.

Types of Digital Content Images

Product Photos

Product photos are an ideal choice to highlight product features and benefits. These photos should be high-quality and well-lit. They further help your products be in the spotlight and get a cut above the rest.

Lifestyle Photos

Lifestyle photos showcase your products in a natural setting and help convey your brand’s personality and values. These photos can help you connect with your audience by depicting your brand story.

Stock Photos

Stock photos are pre-made images that can be purchased and used in marketing campaigns. These photos can be a quick and easy way to add visual interest to your campaigns. However, they do not add uniqueness to your brand. Thus, we at Digital Kangaroos, believe in using authentic visual content rather than stock images.

Infographic Photos

Infographic photos present information in a visual format, making it easier to understand and remember. These images are best for appealingly depicting statistics.

Behind-the-Scenes Photos

Behind-the-scenes photos give your audience a glimpse into the inner workings of your brand. The customers easily connect with the vulnerability and transparency depicted behind the behind-the-scenes.

Employee Photos

Employee photos exhibit your team and help build a personal connection with your audience. These photos are an ideal choice to showcase your relations with your employees and give a glimpse of the working environment.

User-Generated Photos

User-generated photos are photos that are created and shared by your customers. These photos can help build trust and credibility and can be used to showcase your products and services in a real-world setting.

Ready for Visual Content Marketing?

Understanding different kinds of images and their role in digital marketing can do wonders for your ROI. With these tips, you’ll be able to effectively use images in your digital marketing strategy and connect with your audience in a meaningful way.

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI...

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI is a San Francisco-based startup founded by sharks like Elon Musk and Sam Altman that conducts research in the field of artificial intelligence intending to develop a friendly AI that will benefit humanity as a whole. It gathered a tremendous response from users worldwide within a few days of its launch, and it is still a part of every tech geek’s conversation. The fact that it can generate human-like text and converse just like a human, makes it different from other monotonous chatbots. Other than ChatGPT, OpenAI has also developed DALL-E 2, a deep-learning model that can generate images from text descriptions. It can be used to generate images for video games, virtual reality, augmented reality, and 3D modeling. The team OpenAI is working actively on it to improve and refine it more. 

Currently, ChatGPT is working on the GPT-3.5 version, and it’s more of a prototype that was launched so that people could play along with it and the chatbot could be trained on the actual data sets. With the sheer accuracy and range provided by this version, one can’t imagine what the next generation of GPT-4.0 will bring along. 

The ChatGPT can be used in all sorts of fields for a variety of purposes. Students can use it to create assignments and solve complex problems. IT professionals can use it for programming and finding code bugs. Marketers can use it to generate blogs and content. Not just this, ChatGPT can also generate poems, scripts, songs, and short stories in a range of emotions and senses. 

Well, that is not all, ChatGPT is not just another chatbot but few people opine that it might even replace its competitor Google shortly. The fact that ChatGPT communicates with an individual, remembers the previous chat, and generates quick, relevant, and concise responses makes it superior to Google search. In the case of Google search, it shows multiple site links and the user has to spend some time to find the relevant answer that suits his requirements, unlike ChatGPT which is more direct, clear, and concise with its results. Having said that, Google, being a monopoly, will also not drop its guard easily and it is said to be working intensively on a chatbot of its own called LaMDA, or Language Model for Dialogue Applications. Also, Google Search might be irrelevant in the future, which would make Google replace its whole structure as Google Search alone is generating 80% of its revenue from digital ads. The same will also make it difficult for digital marketers to understand and adapt to the new digital space in order to survive this change. 

ChatGPT is undeniably good already and it’s just going to get better with time. But the main question here is

Are We Even Ready for It? 

The fact that it is going to affect the job market is evident, no matter how much it is denied, it is a harsh truth. The day is not far when technologies like artificial intelligence, machine learning, and automation will take over most manual jobs across all fields. Interestingly, it will also create new jobs that are not even known right now. One needs to be a pioneer and expert in their field and adapt to the changes in order to sustain and survive the new times. The quick and concise response from a computer program is making humans go gaga about it, but the fact is that it can limit the human thought process in the long run as everyone will keep on relying on it even for the smallest of things. Moreover, it will also restrict creativity since automated content generators will dominate future content, and the internet is expected to flood with mediocre content.

For those who do not understand the technology, ChatGPT at this point, is like a child learning languages from people around and getting trained and just like a child, ChatGPT is not conscious, at least as of now. This is just not about jobs anymore at this point, but what if they outsmart its developers and turn out to be something we don’t want it to be? It sounds like a Hollywood fiction movie, but how this technology will evolve, no one really knows.

At last, although it is extremely important to improvise and innovate the technology for betterment and convenience of humanity, it is evident that, with all these advancements, we are making it difficult for mankind to sustain and the question we need to ask ourselves is:

Are We Digging Our Own Graves?

Also, check out our blog on DALL-E 2, another next-generation venture by OpenAI.

Stay tuned with Digital Kangaroos, a leading web development and software development company in Ludhiana, for the latest news and trends in the tech space.

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all...

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all set to take place at the India Expo Mart in Greater Noida from January 13th to January 18th, 2023, while the auto component shows Auto Expo 2023: Components will take place at the Pragati Maidan Complex in New Delhi from January 12th to 15th, 2023. The mega-event brings together the brightest minds in the automotive world to showcase all the best products, technologies, and futuristic concepts.

Talking about the brightest minds, how can we not talk about Happy Steels, one of our clients participating in the Auto Expo 2023? Happy Steels is a leading manufacturer of automotive parts and components with a long history of serving customers worldwide. As the company prepares to participate in Auto Expo 2023 and celebrate its 50th anniversary in the industry, it wanted to establish a new visual identity to showcase its products and services in its Auto Expo campaign.

Our team at Digital Kangaroos had a great time working with Happy Steels on this significant project. We began by working with the company to develop a new visual identity that reflects its position as a trusted, reliable manufacturer and supplier of high-quality automotive parts and components.

One of the key elements of the campaign was to design theme-based banners and posters to showcase the journey of the company over 50 years. Our team brainstormed around the concept for exhibition stall banners and came up with the creative idea of showcasing the values of Happy Steels with Olympic sports.

Our in-house graphic design team created several posters depicting Olympic sports such as javelin throw, weightlifting, relay, swimming, pole vault, and boxing that shared a sporting value as the company’s core value during their 50-year transformation. The idea was executed successfully, and the client was satisfied with the banners and decided to kick off their AutoExpo 2023 campaign with the same.

In addition to the banners, we also designed theme-based promotional materials for Happy Steels for Auto Expo 2023. It includes diaries, catalogues, bags, notepads, and letterheads, that will be handed out for promotion. These materials will help to showcase the company’s journey and get the word out about its participation in the event and its 50th anniversary in the industry.

Next, our team worked together to deliver anew website for Happy Steels. We worked with the company to develop a website from scratch, starting with developing their website content, designing the layout, developing a functional website, and optimizing it for search engines. It included adding detailed pages, blogs, testimonials from satisfied customers, and information about the company’s history and values. The new website showcases Happy Steels’ products and services and provides valuable information for customers and partners. The website features clean and modern design elements, with a focus on usability and accessibility.

Digital Kangaroos is honoured to work with such a respected and well-known client, and we look forward to helping Happy Steels grow and thrive in the future.

That is not all; we also contributed to the success of several other brands in the digital space last year. If you are also looking forward to taking your business to new heights in the new year, you are at the right place.

Digital Kangaroos is your one-stop solution for all your digital needs. We provide a wide range of services such as branding, website designing and development, digital marketing, search engine optimization, etc. Entrepreneurs who wish to expand their businesses and gain the advantages of marketing strategies can contact us.

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient...

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient to sit and watch a whole 10-15 minute video. Thus, increasing the demand for apps like TikTok. 

Amidst the pandemic, more and more people started creating short videos to overcome the depression and fatigue of ideally sitting at home. 

Just a while later, Instagram followed suit with Instagram reels. And now YouTube shorts have gained popularity. 

Yet one does not think of short videos when visiting YouTube, it is more of a detailed and long-form content platform. So, is it wise to add shorts to your YouTube marketing strategy? 

Definitely! 

According to EarthWeb.com, YouTube has 2 billion daily active users and surpasses the benchmark of 15 billion daily views on YouTube shorts. 

The statistics should have cleared at least one of your doubts. And now on to the next one- how to incorporate YouTube shorts in your marketing strategy? 

Read it till the end because we have an amazing monetization tip for your 2023 YouTube marketing strategy. 

But how to persuade the target audience?

  • Create Informative Content 

Even though people scroll through short videos for fun and entertainment, they get engaged if they are informative or captivating. 

Put your best foot forward in that 60-second-long video. That is how long it takes for people to judge your expertise. If they find your content to be informative and helpful, they will be drawn to check your other videos as well, and you might even gain a new subscriber. 

But for that, you need to schedule YouTube shorts according to your niche and be consistent. 

  • Scheduling YouTube Shorts 

According to Dexxter Clark, it isn’t about the time of uploading YouTube shorts but rather the release time that brings you views. He suggests posting the video 15 min before or later than the peak time of publishing to avoid getting lost in the crowd.

Every niche has a different audience, and it is best to understand your audience before publishing any content. You can head to the YouTube analytics page on your account and see a real-time graph. 

Hovering over the bars in the graph will show you the different times you posted on your channel. For the early buds, it is a hit-and-trial method. You need to see what works best for you and then continue doing that. 

  • Are Titles Important?

Titles are an important part of any content form. It gives an insight to the audience into what awaits them. 

A non-gamer person would not like to see game walkthroughs or cheats. Or maybe a gamer would not see your video because they are not sure of what it contains- leading to you losing views. 

But do not try to mislead your audience with inappropriate short titles. They would not even wait for 4 seconds before they scroll to the next one. Also, they might lose trust in you, leaving a thin chance of their return.

  • Record in Portrait Mode 

Although there is now an option to watch YouTube shorts on desktops and smart TVs, people prefer to watch them on their mobile devices. 

And let’s be honest no one wants to turn their phones while watching short videos. Watching YouTube shorts is all about comfort, and you, as a creator, should give that to your audience. 

The landscape view for YouTube shorts is not aesthetically pleasing. The horizontal blank spaces divert the viewer’s mind, and they cannot concentrate on your video. If you have recorded the video in horizontal view, rotate it before publishing. 

  • Make a Seamless Loop 

The YouTube short video begins again after the clip ends. Use this to your leverage and create a seamless loop video. 

That would leave your audience in a trance, and they would spend more time on the video. There is a high possibility your videos might leave them intrigued, and they check your other videos with high hopes. 

  • Add Trending Music and Hashtags 

Trending hashtags for YouTube go a long way in enhancing the channel’s visibility. YouTube filters long and short videos based on the hashtags in the description. 

Using hashtags allows you to rank at the top of the most popular videos. You only need to use the pertinent ones. Moreover, it is a quick way for viewers to search for niche content. 

Even trending songs or music have a great chance of propelling your YouTube video to the top. Just make sure the songs and music fit the vibe of the video. Many people use trending songs on YouTube for any random video that does not suit the video’s emotions. 

After creating a successful YouTube marketing strategy, it is time to monetize and generate revenue from your YouTube channel

  • Monetize YouTube Shorts 

YouTube started a new funding strategy for the shorts creator in 2021, and based on the last month’s views, the creators received YouTube shorts funds. However, this strategy is being replaced with advertising revenue in February 2023.

This new strategy is believed to help creators earn more revenue than the funds. 

Yet there are more ways than one to monetize YouTube Shorts. Getting brand sponsorships is no new marketing strategy and has been the major source of monetization for the creators. 

However, sponsors and investors are keener to invest in short-form content. They would invest in you if you are versatile and move with the new updates. Short-form videos or reels (as people call them) are the thing of the present and have a lot of potential in the future. 

Now to get sponsors, you do not need millions of subscribers just the right target audience would do. 

  • Advertising Revenue from YouTube Shorts? 

All YouTube creators might have heard of YPP (YouTube partner program). Earlier YouTube only allowed long-form video creators to be a part of the YPP. But as per the news from early 2023, YouTube shorts creators with 1000 subscribers and 10M short views in 90 days and 4000 public watch hours in the past 12 months are eligible for YPP. 

 YouTube will also offer fan funding to new YPP members with new features like super chat, super stickers, super thanks, and channel memberships. 

The super thanks for beta shorts will allow the fans and subscribers to show their appreciation and connect with their loved creators via super chats. 

The runtime of the short ads between the YouTube short videos will be calculated at the end of every month and the YPP members will receive monthly revenue as a reward. The revenue also covers the cost of music licensing and enhances the shorts’ experience. 

Source: YouTube

  • Ready to Start? 

YouTube shorts aren’t just for fun and entertainment channels, they work great for brick-and-mortar businesses as well. But what to showcase in those YouTube shorts?

Leave that to us! Digital Kangaroos- one of the leading digital marketing agencies has professional experience in YouTube video marketing. We maintain consistency to post on your YouTube channel to gain high website traffic. 

For reference, you can check Digital Kangaroos’ YouTube channel. We regularly update YouTube short videos on our channel. 

Marketing automation and digital marketing together can skyrocket traffic and lead generation.  However, distinctively they too offer many advantages for...

Marketing automation and digital marketing together can skyrocket traffic and lead generation. 

However, distinctively they too offer many advantages for an e-commerce business. 

Running a business without digital marketing strategies is like planning the downfall of the business.

It is crucial for business owners to understand the different trending marketing terms. 

Some of these new strategies are vital to generating leads and conversions. 

Let’s see what these new marketing strategies bring to the table. 

What is Marketing Automation? 

Marketing automation is the best marketing strategy to save loads of time while engaging customers. 

It uses the collected customer data and sends personalized emails and targeted messages to potential customers. 

The best part? Marketing automation can send messages as an email, push notification, or SMS. 

Personalized automated messages not only save you time but also keep the customer engaged with constant updates.

What are the types of Marketing Automation? 

  • Email Marketing Automation 

As said, email marketing is the best way to use marketing automation to engage customers. 

You can use the actions and interactions with the customers to generate personalized emails and improve the marketing metrics. 

Sending automated text and email messages is an outbound marketing automation. 

  • Social Media Marketing Automation

Every person is active on one or other social media platforms. E-commerce businesses use this activity to their advantage. 

Consistent content on social media influences and engages the audience. 

But posting regularly can be a hectic task and thus the need for social media marketing automation. 

You can automate social media campaigns and increase the benefits of digital marketing. 

However, if you are a budding entrepreneur, you can hire a digital marketing agency to create effective social media marketing strategies according to your business needs. 

  • Advertising Automation

Do you wonder how you start getting ads for a product you searched about on Google search engines?

This is because of advertising automation. It automatically sends your paid advertisements to people who recently searched about it or might be interested in it. 

Advertising automation ramps its strategy according to consumer behavior. You can use advertising automation for Google Ads and social media ads like Facebook ads. 

  • Lead Management Automation

Generating and managing leads is the priority of every business owner. But it can be an overwhelming task since it is not possible to keep an eye on everything. 

Lead management automation collects the data according to the lead generation metric you set. For instance, lead management automation will collect the data of the user spending more time on one particular product page on your website. 

You can use this data along with advertised automation to engage more audiences and compel them to take action. 

What are the Benefits of Marketing Automation?

  • Sales and Marketing Ailment 

The marketing automation tools take care of every marketing strategy for your business. It gives you time to enhance the product quality and enhance the user experience. 

Marketing automation starts the lead generation process from the initial stage of brand building. It eases the work of the sales and marketing department by collecting data for possible leads and potential customers. 

  • Increased Conversion Rate 

Since marketing automation tools strategically target potential customers, it effectively manage the leads. An increased number of leads possibly increases the conversion rate. 

The marketing automation tools also retarget frequent visitors and create personalized SMS and emails to engage them. 

  • Increased Efficiency 

The marketing automation tools reduce the time you spend on social media marketing and email marketing. Your creative team can use this time to plan and create unique ideas for upcoming campaigns. 

The automation tool provides a platform to create social media campaigns, email marketing campaigns, and blog posting- all under one roof!

What is Digital Marketing? 

Digital marketing helps to create a potential customer base while marketing automation helps to maintain relations with them. 

Digital marketing involves everything from design to social media marketing to engage the audience and optimize content for social search.  

However, they both go hand in hand. Create successful digital marketing strategies and then implement them with marketing automation. 

What are the types of Digital Marketing? 

Digital marketing strategies focus on promoting your products and services. With digitalization, many social media channels and display advertisements entice the audience. 

Digital marketing platforms are a large sea of options, and every business has a different need for them. Some of these strategies include:

  • Search Engine Optimization 

If you are running your e-commerce website, you must be aware of Google Analytics. Google ranks the websites according to the relevant keywords and content optimization. 

Higher optimized content will rank higher in the search engine result pages. 

  • Social Media Marketing 

Social media marketing is the best digital marketing strategy for e-commerce businesses. 

About 130 million people make a purchase through Instagram alone from a total of 500 million active users. 

You can create a strong social media profile and then advertise and sell your products and services. 

  • Content Marketing 

It is the most underrated yet effective digital marketing strategy. Sharing informative content like blogs helps to build a strong relationship with the audience. 

All SEO experts understand the value of relevant and informative content. Publishing quality content not only helps with keyword targeting but also builds brand credibility. 

What are the Benefits of Digital Marketing? 

A successful digital marketing strategy connects you with the target audience at the right time.

Besides increased traffic on the website and higher rankings on the search engine, listed below are some other benefits of digital marketing. 

  • Local Audience

Digital marketing helps businesses reach the local audience, especially if the services are for local customers. Making area-specific landing pages helps with local SEO. 

Moreover, targeting local keywords enhances local visibility and guarantees a sea of potential customers. 

  • Plenty of Options

As said earlier, there are a plethora of options for digital marketing. Be it B2B or B2C businesses, there is something for every business. 

You can engage a global audience with Google Ads or you can interact with the audience via content marketing. 

However, the best practice is to analyze the data and indulge in suitable digital marketing strategies. 

Major Takeaways

Did you get an insight into digital marketing and marketing automation? Do you think they will be effective together?

If you still haven’t automated your email campaigns, it is high time you do it. 

Also, if you have just begun your journey and need guidance, Digital Kangaroos is here to help you with all digital marketing strategies. 

Convert your leads into customers and Get Started NOW! 

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for...

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for me? Am I on the right path? Everyone has faced questions like these in their life.

Digitalization has put forth many more career options. A few think of digital marketing jobs as their career path; right from the beginning.

Some are good at art, while others with their words. But no one is sure if it is the right path to success. 

If you’re having trouble deciding, you should be aware of what digital marketing is. What job options are available in digital marketing?

What is Digital Marketing?

Digital marketing is the technique to promote the brand and products using online sources. 

It includes but is not limited to social media and email marketing. Digital marketing also includes brand optimization and supervising SEO and search engine ranking. 

For successful digital marketing, it is important to develop digital marketing strategies. There are no ground criteria to follow for the tactics.

Each company has its requirements when it comes to digital marketing. For instance, some brands with youth as the target audience might benefit more from social media advertisements. 

According to BroadBandSearch, 370.7 million domain names are registered on the internet. This is a pretty huge number. Besides, about 90% of mobile internet users are online around the clock. 

What is the Current Demand for Digital Marketing?

India has a large youth population, which is heavily influenced by social media. Using digital platforms is the millennial and Gen-Z way of marketing. It gives whole new statistics to the e-commerce website

It is easier to generate more leads online than allure offline audiences. No matter if it is a small business or a million-dollar enterprise, the digital marketing world has something for everyone. 

However, to make that possible, the companies require skilled and efficient workers. One way to do so is to hire individual professionals or hire a digital marketing company. 

Digital Kangaroos is a soaring agency that provides the finest customer satisfaction. With skilled professionals, we pledge to take your website to the top of SERPs. 

According to LinkedIn, almost 50% of the job postings by the top 10 companies are for digital marketing.

Some of the top sectors that require digital marketers are:

  • IT services
  • Retail
  • Corporate services
  • Arts
  • Education

Future Demand for Digital Marketing

Digital marketing has paved its way through the marketing industry with its affordability and the freedom to analyze working tactics. 

The internet has become the voice and communication media for thousands. Nevertheless, its true potential had not been plowed until now. 

According to Forbes, the digital marketing dynamics will take a 180° turn in 20 years. Digital marketing will evolve with artificial intelligence. 

In the coming years, smart devices will be smart enough to help people with their daily tasks. Instead of the user condensing the choices, the AI will make the purchases. 

Thus, digital marketing tactics will change to be per AI. 

Which Digital Marketing Job is the Best for You?

Digital marketing is an open playground with plenty of swings, for each child’s liking. 

Whether you like to surf through reels, be a tech nerd, or show more of your creative side, digital marketing brings all the elements together. 

So if you are thinking of pursuing digital marketing then here are a few options that might interest you. 

  • Search Engine Optimizer

No matter what era we are in, digital marketing without SEO has no relevance. The need for an SEO specialist in digital marketing is strong. 

SEO teaches you “how to be on top of SERPs?”. It is the dream for every company to be highest ranked on the search engines like Google and YouTube.

If you want to target your career as an SEO specialist, then you might go in-depth about on-page and off-page SEO. 

  • Graphic Designer

In a fast-paced life, words are easily ignored. What remains is the image associated with it. 

The value of the content increases if accompanied by appealing visuals. Graphics are everywhere around us. The career outlook for an experienced graphic designer has surged in recent years.

From designing a brand logo to the reels on Instagram, requires a digital marketer. 

However, a graphic designer ought to be creative and imaginative to develop appealing designs. They should have knowledge of various graphic designing tools in the market. 

  • Search Engine Manager

Have you heard of the term paid advertisements or Google Ads?

Well, that is what a search engine manager does. They will try to keep their website in the top ranking list using paid ads like PPC campaigns. 

That is the chief difference between a search engine manager and a social media manager.

The search engine manager pays for the trending keywords suitable for their product or service. Search engine marketing’s USB is to reach out to a large target audience. 

It is important to be aware of the trending products or services. For instance, paid ads for summer clothing during the winter are likely to generate fewer leads. 

  • Content Writer

Content writing and copywriting may seem the same. But they are two different branches of the same tree. 

Content writing is associated with creating longer content. It can be for the landing pages, e-books, or what you are reading right now- the blogs. 

Content marketing may seem like an easy job- but it isn’t. 

It is not just words put together. The words need to have an influence on the readers, promote the products with emotions, and compel them to take action. 

If your words can have a strong impact on the audience, you are the right fit for this job. 

Summing Up

That is all the base you need to make your decision to start a career in digital marketing. 

The digital marketing industry is at its peak and will continue to grow further. To think on a deeper level, digital marketing is just analyzing the user’s interests and preferences and providing them with what they want.

And as a user, you already understand the needs and aspirations. 

However, landing a digital marketing job can be tough. It is never too late to learn some digital marketing skills. You should try and enhance your skills if you already have one of these. 

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective! It...

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective!

It has been seen that most of the companies spend around 7-10% of their revenue on marketing out of which digital marketing should grab the lion’s share. But, expecting a good turnover by spending less than a third of the total marketing budget is not going to make a significant difference.

After all what matters is your visibility and lead generation. There are a plethora of leads looking for your business and investing money in the right direction will not only help you grab those valuable leads but also give a push to your revenue.

While setting up your digital marketing budget, you just need to follow a simple 70-20-10 rule which states:

NOW: Spend 70% of the budget on the strategies that are actually working for your business.
NEXT: Spend 20% of the budget on the technologies or business strategies that are on the horizon and trending.
NEW: Keep the remaining 10% for trying new or upcoming things in digital marketing that are worth taking risks.

Now let’s discuss the top-rated four digital marketing methods and their budget allocation for your 2022 marketing endeavors.

SEO

Without a thought, Search Engine Optimization is one of the best strategies to look for to boost your organic rankings, visibility, and brand recognition. It helps you crack your potential leads and increase footfall.

Here’s what to look for NOW, NEXT, and NEW for SEO.

SEO
NOWNEXTNEW
Target long-tail keywordsOptimize for Voice SearchImage search
SEO-friendly contentPinterest  postingsGoogle Lens
Backlinks  
Responsive design  

2.      PPC (Pay per click)

PPC is a paid advertising and promotional strategy that helps you reach qualified leads who are interested in your products and services. PPC makes your ad appear on the top of SERP results before the beginning of the organic results.

How to Optimize for NOW, NEXT, and NEW?

For NOW, focus more on researching the right keywords as it’s these keywords that’ll help you boost your traffic footfall and ensure that you’re driving the right results.

For NEXT, look beyond Google! There are many other companies and websites that are offering PPC such as Facebook, Amazon, etc. Connect with the best digital marketing company near you for the right approach.

For NEW, there are many upcoming unique search strategies such as search by product, image or UPC code. Dedicate some effort to mould your PPC ads to fit these future aspects.

3.      Email Marketing

Email marketing is one of the most effective and conversion-friendly digital marketing strategies to invest in 2022. It helps you directly connect with your leads who are interested in your business and want to hear from you.

How to optimize email marketing for NOW?

Don’t draft common content for all your subscribers or audience. To get the best response, it is better to segment your audience based on their likes and dislikes. Now, trigger the emails that are curated as per their individual preferences.

This will help the audience connect with you in a better way.

Optimizing for NEXT:

Rather than focusing on tracking the opening rate of your emails, it would be better to concentrate on efforts that actually impact your bottom line. These include open online transactions, how many carts are abandoned etc.

Optimizing for NEW:

Focus towards personalization using Artificial Intelligence. Think of methods that help to understand the user preferences and trigger one-on-one personalized emails.

E-commerce Marketing

 E-commerce is not going to slow down! It’s the future.

If you still haven’t jumped on this bandwagon, it’s high time to do so.

Optimizing e-commerce for NOW means finding places where you can sell, learning how to sell, and understanding the importance of having your own personalized commerce platform.

 For NEXT, work on having your own e-commerce website as it helps you save a lot on seller fees that are charged by major e-commerce retail giants such as Amazon, Flipkart, etc. You can work on your own SEO, and PPC campaigns to bring your rankings up.  

Optimizing for NEW:

<>Launch Google shopping ads

<>Marketing automation, streamlining ROI

<>Photo SEO

<>Improvise website in SEO, page speed, user experience

If you don’t have time for all this, it’s always better to hire a professional web development and digital marketing firm to reap the benefits to maximum.

We, at Digital Kangaroos, strive to keep your business in pace with recent trends and the latest SEO algorithms that help you hit the ground running and secure an unrivaled presence in the digital world! For more such interesting insights don’t forget to share and subscribe.