Press release

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all...

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all set to take place at the India Expo Mart in Greater Noida from January 13th to January 18th, 2023, while the auto component shows Auto Expo 2023: Components will take place at the Pragati Maidan Complex in New Delhi from January 12th to 15th, 2023. The mega-event brings together the brightest minds in the automotive world to showcase all the best products, technologies, and futuristic concepts.

Talking about the brightest minds, how can we not talk about Happy Steels, one of our clients participating in the Auto Expo 2023? Happy Steels is a leading manufacturer of automotive parts and components with a long history of serving customers worldwide. As the company prepares to participate in Auto Expo 2023 and celebrate its 50th anniversary in the industry, it wanted to establish a new visual identity to showcase its products and services in its Auto Expo campaign.

Our team at Digital Kangaroos had a great time working with Happy Steels on this significant project. We began by working with the company to develop a new visual identity that reflects its position as a trusted, reliable manufacturer and supplier of high-quality automotive parts and components.

One of the key elements of the campaign was to design theme-based banners and posters to showcase the journey of the company over 50 years. Our team brainstormed around the concept for exhibition stall banners and came up with the creative idea of showcasing the values of Happy Steels with Olympic sports.

In addition to the banners, we also designed theme-based promotional materials for Happy Steels for Auto Expo 2023. It includes diaries, catalogues, bags, notepads, and letterheads, that will be handed out for promotion. These materials will help to showcase the company’s journey and get the word out about its participation in the event and its 50th anniversary in the industry.

Next, our team worked together to deliver anew website for Happy Steels. We worked with the company to develop a website from scratch, starting with developing their website content, designing the layout, developing a functional website, and optimizing it for search engines. It included adding detailed pages, blogs, testimonials from satisfied customers, and information about the company’s history and values. The new website showcases Happy Steels’ products and services and provides valuable information for customers and partners. The website features clean and modern design elements, with a focus on usability and accessibility.

Digital Kangaroos is honoured to work with such a respected and well-known client, and we look forward to helping Happy Steels grow and thrive in the future.

That is not all; we also contributed to the success of several other brands in the digital space last year. If you are also looking forward to taking your business to new heights in the new year, you are at the right place.

Digital Kangaroos is your one-stop solution for all your digital needs. We provide a wide range of services such as branding, website designing and development, digital marketing, search engine optimization, etc. Entrepreneurs who wish to expand their businesses and gain the advantages of marketing strategies can contact us.

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological...

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological trends will be a paramount factor in website creation. These trends include the increasing use of artificial intelligence (AI), the rise of accelerated mobile pages (AMPs), the growing popularity of voice search optimization, the adoption of chatbots for customer service, and the trend towards personalizing content for individual users. 

The increasing importance of the mobile user experience and the growth of voice assistants and smart devices drive these trends. Many top-tier web development agencies in India and globally are constantly trying to accommodate these trends to their leverage, yield the best web development service, and enhance drive engagement.

There is a high expectation among web developers for 2023 to be an exciting year to shape the web development field and drive innovation. 

Blockchain Technology has come a long way in recent years and is now being used in a variety of industries, from finance to healthcare to supply chain management. As we look towards 2023, we will likely see more widespread adoption of blockchain technology in web development.

One trend we may see in 2023 is the increased use of blockchain for decentralized applications (DApps). According to Investopedia, DApps are open source and not handled by a single authority. 

That means they are less vulnerable to attacks and outages and are often more transparent and secure. DApps have the potential to revolutionize industries by enabling peer-to-peer transactions and enabling greater control over personal data.

As more and more personal data is being collected and stored online, the increasing cyber crime rates have compelled many web development agencies in India to search for secure and transparent systems for managing digital identities. Blockchain technology has the potential to enable the creation of safe and immutable digital identity records, which could be used for everything from online voting to identity verification.

Progressive Web Apps (PWAs) are web applications that use modern web technologies to deliver a native app-like experience to users. Although it is not a new technology, in 2023, we can expect to see PWAs continue to gain popularity as a web development trend.

One of the main benefits of PWAs is that they are easier to develop and maintain than native apps. Because they are built using standard web technologies, developers can use their existing skills and tools to create PWAs, without the need to learn new languages or frameworks. This means that PWAs can be developed and deployed faster and at a lower cost than native apps.

With PWAs, it is possible to access the web directly without downloading any application. Reports show that in the second quarter of 2022, approximately 59% of users accessed websites through mobile devices, and this data does not include tabloids. Thus, making PWAs the most valuable web development trend of 2023. 

In 2023, we may see the development of new tools and frameworks for building and deploying PWAs, and the integration of new technologies such as Augmented Reality (AR) and Virtual Reality (VR) into PWAs.

Accelerated Mobile Pages (AMPs) are a way to create web pages that load faster on mobile devices. They are an open-source initiative by Google, launched in 2015, that aims to improve mobile web performance by allowing developers to create lightweight versions of their web pages. There is a high expectation of growth of AMP in 2023 to help businesses and organizations prioritize the mobile user experience. 

One of the main benefits of AMP is that it allows developers to create web pages that load much faster on mobile devices, even at low-bandwidth connections. This is especially important given the increasing importance of mobile search and the fact that page speed affects the decision-making of customers.

Google has stated that it gives a slight ranking boost to AMP-enabled pages, which means that they are more likely to appear at the top of search results. This can be especially beneficial for businesses and organizations that rely on organic traffic from search engines to drive traffic to their websites.

Moreover, with AMP, developers can create web pages that are more interactive and engaging, which can help to keep users on the site for long periods. It has proven beneficial for businesses and organizations that rely on user engagement to drive conversions or generate revenue.

Voice Search Optimisation helps with optimizing an eCommerce website with voice search queries. Oberlo statistics state that 71% of consumers prefer to clear their doubts through voice search, and the percentage is believed to grow in 2023.

One of the main benefits of voice search optimization is that it can help to improve the discoverability of a website or web content. With the rise of voice assistants like Amazon’s Alexa and Google Assistant, more and more people are using voice search to find information online.

Voice optimization can be of assistance to users who are on the go or have limited mobility, as they can use voice search to quickly find the information they need without manually typing the search query.

In addition to improving discoverability and the user experience, voice search optimization can also help to improve the accessibility of a website or web content. The content becomes more accessible to users with disabilities, giving businesses an edge over their competitors.

Artificial Intelligence (AI) Chatbots are computer programs that use natural language processing (NLP) and machine learning algorithms to mimic human conversation and assist users in completing tasks or answering questions.

The concept of AI chatbots is not new among the best web developers. They have eased the work of both businesses and customers by providing immediate assistance. It has proven to enhance user experience and improve customer satisfaction. 

AI chatbots help to automate routine tasks, such as answering frequently asked questions or guiding users through a process. It adds more time in the hands of the customer service representative to focus on more complex tasks. 

Since chatbots are powered by AI, they collect data and provide insights about customer behavior and preferences. E-commerce businesses suggest personalized product recommendations by analyzing user interactions with the chatbot.

Content Personalisation has helped personalize web content for users using individual preferences, behaviors, and characteristics.

Using content personalization, the best web development agencies can provide personalized and relevant content to users according to their interests and needs, decreasing the bounce rate.

Further, content personalization helps to gain customer loyalty and improve the effectiveness of marketing campaigns. Personalized content encourages the users to engage more in the website and take desired actions, like making a purchase or signing up for a newsletter. 

With the collected data on user preferences and interests, not only e-commerce but also brick-and-mortar websites can benefit by providing a better user experience. They can even work on the parts they lack by taking valuable insights from the preferred content by the users. This data works wonders in optimizing marketing strategies and improving the overall customer experience.

A Single-Page Application (SPA) loads all of the necessary HTML, CSS, and JavaScript files within a single page, rather than requiring the user to load new pages as they navigate through the app. In 2023, many companies will prefer a single-page application to improve the user experience and performance of their web applications.

The single-page application improves the user experience by providing a seamless and fast navigation experience. Visiting different pages on the website to access information can be a tiring process, and users refrain from doing so. However, a single-page application increases the possibility of users returning.

Single-page applications also make the development process easier for web developers, while improving the performance of the website. Since all of the necessary files are present within a single page, there is no need to send additional HTTP requests to the server to load new pages, which can help to reduce the amount of data that needs to be transferred and improve the overall performance of the app.

Is Technology the Future?

As we enter 2023, it is clear that the use of Artificial Intelligence, Machine Learning, and Voice Recognition technology will continue to shape the future of web development. Companies that embrace these trends will be well-positioned to meet the evolving needs of their customers and stay ahead of the competition. 

Digital Kangaroos, a stellar web development and software company, is no different. We want the best personalized websites for our clients, and our professional and creative kangaroos are constantly evolving their knowledge with the latest technology to present the above client expectations website. 

We are keen on deploying new technologies in our working environment and optimizing the speed of our service delivery with the above satisfactory work.

Having a website is now a must for any business or company. A website is where most of your customers...

Having a website is now a must for any business or company. A website is where most of your customers will view and interact with your brand.

A well-designed website will provide the customers an insight into your business. It would also offer them a detailed view of your products and services.

Nowadays, most people don’t trust businesses that don’t have established websites. Having old designs and information on your website will deter users from your site and brand.

Moreover, many digital marketing strategies revolve around web design to improve search engine optimization. 

So, let’s look at why you should invest in a new website design.

Reasons to Invest in a New Website Design

• First Impression

Most users will only spend a few seconds on your website and judge your brand based on that. So, your website provides the first impression of your brand to potential customers.

Web design is important as it impacts your brand’s image. Thus, it is important to maintain an attractive and updated website that appeals to your audience. 

If your website is outdated, it will adversely affect the impression you make on your audience. It will also increase your bounce rate.

• Modern Designs

Technology is changing at a quick rate. New trends and designs are emerging every day. Hence, it is essential to change and adapt your business to the latest technology.

The willingness to adopt the latest trends showcases your seriousness towards the brand. It also reels in more customers as people are always attracted to new things.

An outdated design will surely drive away potential buyers. This might lower your conversion rate.

• Adapt to new changes

Every business or brand changes with time. The changes can be small like adding new products or services. Or they can be huge like changing the core focus of the company.

In any case, your website should be responsive and adaptable to change. This not only updates the user but also involves them in the process.

A new website design offers you the independence to make such changes. And allows you to change the subject of focus of your audience.

If you are looking for the best digital marketing agency that can create a new and unique website design, then Digital Kangaroos is the right choice for your business.

• Mobile Optimization

One of the aspects of staying up to date with technology is making your website mobile-friendly.

Statistically, most users access your website through their mobile phones. This makes it crucial to optimize your site for mobile use. 

Moreover, Google’s search engine algorithm penalizes websites that are not optimized for mobile use. A new web design will make your website responsive across all devices. 

• Enhanced Customer Experience

People don’t trust websites that showcase out-of-date design and information. They judge how you would treat them by the way you treat your website.

A new website design will offer your audience the best features. It will also allow them easier navigation. This enhances the customer’s experience of your site.

It is important to design a website allowing users ease of access. You can also add blogs and FAQs to further help your buyers have a good experience. 

• Outrank your Competitors

If you have an outdated and low-quality web design, your competitors will easily outrank you. It is essential to build a trendy and attractive website to beat the competition.

With growing online stores, there are many options available for a single product. Therefore, it is essential to make a website that stands out amongst the competition and attracts your target audience. 

An updated and well-designed website will automatically put you ahead of your competitors.

• Showcase your Brand

With a new website, you can showcase your business in a creative and brand-new manner. It provides a much-needed insight into your brand. This leads to better interaction with the customers.

Creating a content marketing strategy can help you post engaging content. This will help you showcase your brand in the best way possible. 

A good website will showcase all the best aspects of your business. It will also showcase the uniqueness of your brand. Which will make your brand stand out and attract new audiences.

• Search Engine Optimization

With numerous emerging e-commerce websites, it is necessary to ensure that your website has a higher SERP ranking. There are many factors that affect your ranking.

Investing in a new website design can ensure that your site has improved SEO. This will automatically place your website at a higher rank. 

Furthermore, poor web design negatively impacts SEO. Thus, it is important to update your website and follow SEO-friendly practices.

• Return on Investment

The main goal of any business or company is to make money. Therefore, your website should persuade your customers to buy your products and services. 

A new and well-designed website will surely generate a better ROI. This is the biggest reason to invest in a new website design for your business; as it would ultimately lead to more sales and profit.

To improve your ROI, it is important to look at all the things that are a must while developing a website. This would ensure that your new website design is following the latest digital marketing trends.

Major Takeaways

Investing in a new website design for your business has numerous benefits. From better user experience to boosted sales, it all relates directly to web design.

Hence, instead of having a website that is more of an online business card, you should finance a website that contributes to your business. This would make your website an investment rather than an expense.

A powerful website will work for you to generate new business and profit. Thus, your website should draw in potential buyers and target your desired audience.

Online marketing and store builders have become necessary in the digital era. However, with the growing technologies, the options for...

Online marketing and store builders have become necessary in the digital era. However, with the growing technologies, the options for marketing and building websites have grown tremendously.

It can be overwhelming to make the correct choice from dozens of platforms. Whether you have a start-up business or a successfully running enterprise, using a marketing platform is a must.

Shopify is the best platform available for building e-commerce websites and marketing. It is the best option for merchants trying to reach out to either the local or global market.

Shopify is catering to the marketing needs in 175 countries with about 1.2 million users.

To further clarify the claims and your doubts, let us look at the reasons you should use Shopify.

• Affordable subscriptions and plans

Not every business is financially stable enough to pay huge amounts for marketing. But, Shopify makes it easier with its no server costs and available discounts.

It is the biggest advantage of Shopify which offers distinguished pricing plans for a startup business to multinational companies. The basic Shopify plan starts from only $29 a month.

Further, Shopify charges no server costs. It also provides an additional 10% discount on annual plans and a 20% discount on biennial plans.

Shopify understands the difficulty of initiating a startup and charges no additional bandwidth fees.

Apart from that, you also have the chance of a 14-day trial and analyze its benefits for your enterprise.

Digital Kangaroos, a premier web development and top marketing agency, helps you build your e-commerce websites with its exclusive and affordable services.

•  Safe and reliable

When owning a business enterprise, you have tons of customers to tend to. Your website contains sensitive consumer information.

This can include their details, and credit/debit card information. Along with that, sometimes customers are impatient and can leave the website if it has slow processing.

Thus, the e-commerce website must be fast, secure, and reliable.

To clear user doubts and ensure that they are using the best, Shopify is certified Level 1 PCI DSS compliant.

Additionally, Shopify offers great app integrations with SaaS services. This means that users can host the e-commerce store according to their needs.

They can decide on the payment options, language options, shipping options, and hundreds of filters for their consumers.

• 24×7 Support

When catering to 1.2 million users, it becomes fairly important to provide 24×7 support to the users.

Shopify prioritizes the consumers’ needs and their response is instant. It is completely the user’s choice to choose the mode of communication.

They can either opt for web chat, a personal call, or email. No matter how big or little the issue is, Shopify has a wide network to rely on.

They even offer web seminars and video tutorials to make the store-building process swift and easy.

Forbye, Shopify also has customer forums which is a great way of helping users with similar issues.

• Dynamic SEO

Search Engine Optimization is one of the major factors that puts a website on top of Google searches. To gain maximum traffic, and a higher ranking on the SERPs, SEO is the dominant factor.

Shopify helps in achieving this by organic means. It uses advanced analytical techniques to put your website on a pedestal in the Google search engine.

Shopify provides customized meta titles and meta descriptions to enhance website traffic.

It provides various marketing tools to enhance user experience including product reviews and email marketing.

Further, it also gives the users the option to provide discount codes and gift vouchers.

• Mobile Ready

Access to websites has increased tremendously through mobiles compared to desktops. This makes it all the more important to create mobile-friendly websites.

Shopify caters to this need. It offers a variety of themes, providing the best experience to the users,

Its backend also ensures that the website has a prompt response. All customers can access this website easily with the app or on the browser.

Shopify is available for both Android and iPhone users.

• Visually Appealing

The ambiance of a place is what attracts the customers. Similarly, aesthetic themes are what bring them to a website.

Before purchasing or even navigating the website, consumers often check the characters the site has to offer. They make a perception based on it.

Shopify understands that thought and offers tons of themes specially curated to suit your business type. Some of the most popular ones include envy, responsiveness, dawn, and expression.

If you are a newbie entrepreneur and are not sure of what might fit your needs, Shopify helps you out. It provides some suggestions of the themes for selling locally or internationally.

• Multiple Languages

Every entrepreneur has the goal to reach the international market and sell their products globally. However, this becomes difficult as the languages and currencies change.

Well, we know who is there for the rescue!

Shopify provides its users the liberty to sell globally. It has over 20 different languages the consumer can choose from.

Let us face it, everybody likes to shop in their native language and would like to know the price in their currencies.

Converting the currencies manually can be a tedious job and the consumer might lose interest. The website is further equipped with the option to receive refunds in the native currency.

Recapitulating

The aforementioned are some of the top reasons a user needs to know before getting a subscription to Shopify. There is a reason why thousands of people are relying on it for their online stores.

Shopify is constantly enhancing the user experience with its new and advanced features. In comparison to all the online platforms available, Shopify is the easiest to access and is certainly gaining popularity.

Get in touch with us

Entrepreneurs who wish to expand their business and gain advantages of marketing strategies can contact the leading Shopify website agency Digital Kangaroos.

Assisting websites locally and globally with web development and marketing solutions, we also help in building your Shopify e-commerce website.

“Get a hold of these trending web development trends and turn your digital space faster, interactive, dynamic, and productive!” Since...

“Get a hold of these trending web development trends and turn your digital space faster, interactive, dynamic, and productive!”

Since the lockdown, we have seen a huge peak in the evolution of web development – most individuals are switching from offline practices and are smartly using internet services. You can either call it the demand of time or the way of living as a new norm.

Since the number of internet users will keep on accelerating in the future – developers are working on brand new technologies to resist the downfall.

For a bright future, content creators along with digital marketers and IT companies are following the trends that are eventually seen to be more effective than ever before. Let’s have a look.

Top 10 Web Development Trends

To make the learning process easier and more precise, we have organized an updated and useful list of technologies. With these, your websites can become faster, more interactive, dynamic, and productive. Let us dive deep to learn about the best web trends of 2023

Progressive Web Application

Instead of developing individual applications for respective websites – famous brands, companies, and internet sites have switched to progressive web applications that allow the user to add the website as an application to their device.

The overall experience of the website is similar to the mobile application that allows visitors to display the website best compatible with their mobile phone screens as well.

Famous websites such as Pinterest, Twitter, Alibaba, and Forbes have been using PWA trends and leaving magnificent effects on the audience.

Animated User Interface

In the era where web designing companies are highly focused on improving the user interface; motion technologies are the next attention seekers. The technology offers eye-catching animations and digital art that gives illusions of objects in motion. 

Usually, multimedia is included by using JavaScript and high-end technologies that increase the engagement of the visitors. Such relatable animations enhance the complete outlook of the web pages and add grace to the existing site.

Eventually, the SEO rating can be improved with the Motion UI interface as it provides fun and extra beauty to a webpage. The users usually don’t get bored when they browse such websites.

Chatbot Support Services

You must have seen a chat box at the bottom right side or top right on most web pages that pops up just like when you receive a text on your mobile phone.

An organization having reliable, direct, and quick customer support is more likely to be preferred by users than a firm with a slow help desk response. 

Chatbots are a great step forward to boost your business. In emergency cases, we can contact real human clients to ask queries and provide further contact details.

Responsive Websites

It is a fact that people use the internet a lot more on their mobile phones than on other devices such as personal computers, tablets, etc. Thus, web developers have come to a point where they must work on an interface that fits best for a mobile user. 

Mobile-friendly websites are flexible and perform better – and therefore should be properly taken care of from the Search Engine Optimization perspective as well.

Cloud Computing

Even though cloud computing has served users for many years, people still do not have the actual idea of how best they can make use of cloud networks. 

Web development is under the great influence of data storage and access from cloud networks. Now, when most people are working remotely – the advantages of cloud computing are highly visible in 2023.

Accelerated Mobile Web Pages (AWP)

Google developed a library namely Accelerated Web Pages or AMP for webpages that allows developers to make lightweight, smooth, and faster websites. The main advantage of AMP is to lower the bounce rate and enhance the user-interface experience.

Since the webpages with the AMP framework take less time to load – it helps in growing the organic audience that attracts repeated as well as new visitors. Mainly Javascript is the primary technology that smoothens the web service and polishes the page performance.

Websites with Accelerated Mobile Web pages are more likely to be ranked well than sites that do not utilize the bliss provided by Google.

Voice Search

Virtual audio assistants such as Amazon Alexa and Google audio searches are already making our lives a lot easier. Now, look at the next level approaches that help people of all age groups utilize internet services just by speaking the RIGHT words. 

Voice search and smart speakers can take both web development and e-commerce markets to newer heights.

Dark Mode On

When a user lands on a webpage – your main motive must be to keep the reader stuck to the page. When the website is more about informative content – make sure to make the webpage interactive and captivating.

With Dark mode or white/ black trends, a user can switch the background colour or lights as per his needs. It provides a more customized and personal feel to the user.

Augmented Reality

With AI and IoT stepping inside the world of the internet – Augmented reality is a more advanced approach to utilize the technology at its best. It provides the user with an atmosphere that looks similar to the real one.

Many websites include AR on their landing page which gives the user an experience of the real-time presence of individuals. An organization that is tied up with augmented or virtual reality will grow more rapidly in upcoming times. 

Blockchain rules

People are moving more into investing in bitcoins or crypto-currency and hence blockchain technology goes side by side. With blockchain, a user who is into mining can ensure the transaction of digital money more securely. 

Each transaction is encrypted with unique keys and the sender’s digital signatures that make the network safe and trustworthy. Cybersecurity is another digital trend that goes well with crypto transactions and positively influences the web.

The Bottom Line

We have studied the various web development trends that can take the overall internet and customer experiences to a much better level. One must build up and invest in such programming skills and required proficiency.

Digital Kangaroos– a premier web development and digital marketing agency in Punjab offers support in various digital services so as to enhance the overall performance of web development. We use the latest technologies to enhance the user-interface relationship. Let’s co-create web space of your dreams. Call us today!