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To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they...

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes!  SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales. And every business wants more traffic, leads and sales, right?

Below are some of the best SEO hacks to boost traffic on your website.

1. Stop Using Huge Images on Your Website

Sounds too simple to be true, isn’t it? But it is basic. A website that takes a long to load is often dumped by the user like a hot cake. Make sure that your website loads quickly.

2. Optimize the Click Through Rate

Links or content, the more ranked your website becomes in the pecking order. Google automatically places your results higher if your keywords are being clicked more than your opponents. So try to create great content, AdWords which makes the users click it more often than not.

3. Be Creative with Keywords

Use social media platforms to discover trending keywords. Social media is in a faster metamorphosis than you can imagine. Every day new keywords are being made replacing the older ones. Learn to keep an eye out for the relevant changes before your opponents do so.

4. Link Other Websites with Relevant Content

Link to other websites that churn out quality content. In this way, you automatically get linked to the customers also using that particular site.

5. Use Readable URLs

URLs with 4-5 phrases separated by short dashes are the way it’s done these days. Avoid using numbers in the URLs as it confuses the consumer as well as the machines. Stick to readable URLs for that easy click to be materialized.

6. Create Your Own Keywords

When you do that, you are basically trying to be the sole player in a race. If anyone searches for that particular keyword, you are the only one that going to come up in their search list. Imagine where the click would land if you were the only one in the result list.

7. Use Https://

HTTPS, on the other hand, uses SSL (Secure Socket Layer) through which it encrypts data, making it difficult for any program to piggyback it and create havoc on the user’s system. Due to this, Google, over the years has been giving more preference to the secure site in line with its policy of creating a secure environment for a user.

8. Optimize for Voice Search

These days more and more mobile websites are using voice search. Don’t be left out in this era of technology advancements on a day-to-day basis. It’s important to be updated and stay on the same page as most of your opponents.

9. Publish Content With At Least 1,800 Words

The more words your article has, the more chances are there that it will be preferred over a short article. So, if you are the short and sweet-type, maybe link-building isn’t for you.

10. Use the Google Search Console to Get More (Targeted) Traffic

The Google Search Console is one of the best SEO tools on the market. Unlike most SEO software on the market, the data you get through Google Search Console comes straight from Google. The console can help you analyze the user behavior over a particular keyword and this analysis can help you increase traffic.

Read Also: Different Ways to Market Yourself Effectively 

11. Write and Optimize your Website Content

OK, so you’ve found a keyword. Awesome. Now it’s time to create a piece of quality content around that keyword. Weave a magic story around the keyword so that anyone who starts reading it is bound to finish it off, rather than leaving it in the middle.

12. Include Visual Media

Content with multimedia (like images and video) garners a lot of clicks. This type of content tends to rank better than content that’s 100% text. This is because the human brain and eye coordinate with visuals much better than text.

13. Long Descriptions

Add longer descriptions to your content. Before viewing the videos on your page, the user should have a fairly good idea of what to expect from the video.

14. Make your Content a Winner

Awesome content leads to an awesome click-through rate, which in turn boosts sales. Get the user to stay longer on your page. If your users love your page, they’ll spend more time on it. The longer they stay, the longer will be your turnaround ratio.

15. Rank for Featured Snippets

A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or video, making them stand out even more and putting them in an even better position to steal clicks from even the highest-ranked results.

16. Create Evergreen Content

There are 2 great ways to show search engines that you have in-depth, authoritative, evergreen content on your site: Stick with long-form content. Longer content (at least 2,000 words) tends to outrank shorter content. Use LSI keywords. These are keywords or phrases strongly related to your post’s topic. Great content has a higher chance of being shared again and again, and so, new users are added because of it.

17. Focus on Mobile-First Indexing

First, what does “mobile-first indexing” even mean? Quite simply, it just means that Google now considers the mobile version of your site to be the primary version of your site. If you don’t have a mobile site, your desktop site will still be used. But, if your site isn’t mobile-friendly your rankings may take a hit; remember that user experience is a VITAL component.

18. Understanding the Audience and User Objective

One must understand what a user is expecting when he searches for a particular query and then provide them with a relevant answer in a simple and understandable form. The preferences, tastes, and interests of the audience are ever-changing and it is really important to adapt to these changes quickly. No matter how well the content is written on your website if it is targeted toward the wrong audience, it will not be able to bring business to the company.

19. Check Your Website Speed

It’s advised to take Google’s page speed test. You must check the speed for both devices – desktop and mobile. If the speed is less on either or both, then you must report it to the developer and ask him to make necessary changes in order to increase the speed. A webpage loading at a slow speed is bound to lean away from your user to your opponents’ sites.

20. The Customer Comes First, Not the Search Engines

In the midst of this entire hullabaloo regarding Search Engine Optimisation, it’s imperative to keep the focus on your readers and not on those ranking numbers.

The fact is, your readers are the people who will engage with you, share your post, buy your products and services, and it doesn’t work the other way around. Churning out content for the purpose of making search engines happy is a wrong approach because these engines conduct random spot checks on websites, and your credibility matters a lot.

What is SEO? In order to know the benefits of SEO, we need to first understand what an SEO is....

What is SEO?

In order to know the benefits of SEO, we need to first understand what an SEO is. The full form of SEO is search engine optimization. It is the exercise of amassing both the quality and quantity of website traffic. It also provides exposure to your brand, through non-paid search engine results. To be precise, it is a set of rules for optimizing your website for search engines in order to improve your search engine grades.
How is SEO beneficial for small businesses?

In today’s competitive market scenario, SEO marketing is imperative because search engines answer the queries of millions of users per day. Anyone having a website, blog or online store, can surely be benefitted from an SEO more than anything else. Digital Kangaroos, a Digital Marketing Company in Ludhiana resolves all issues of marketing and offers the following benefits especially to small businesses who direly need a platform to exhibit their potential:

1. Business Distinguishability and Branding

Small businesses do not have much market presence. They wish to be in front of the potential customer’s eyes over and over again. Their main target is not just to appear on the first page of the search results but also, to want that when people keep on editing and searching for similar content with different keywords, they should keep on appearing. This role can be very well played through an SEO and Digital kangaroos is the Best Digital Marketing Agency in Ludhiana offering Digital Marketing services to clients nationally and internationally.

2. Adding to Your Business Credibility

SEO builds up credibility in the minds of the customers for your brands in an active as well as passive sense. When a customer sees your name being referred by Google on the front pages, he makes mental notes of the rankings of your business which he may not consciously realize it. This vote of confidence builds up your brand believability. In the good old days, yellow pages played the same role where you would always opt for a plumber on the front page rather than the thirteenth or fourteenth one.

3. Fetches Your Business Traffic

If you are to open an outlet or retail store would you prefer a city square or a back lane? Similar is the case for online business. This is so because at times your prime target is not just selling but fetching footfall and traffic in terms of online stores. You all know very apparently that today’s traffic is tomorrow’s potential client. This purpose can be solved well by proper search engine optimization. Digital kangaroos work its best to get the right audience.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes

4. Serves as a Better Advertising Channel

SEO works as a better advertising channel than the rest because it works directly on the interested customer. Unlike other media advertisements, it does not intrude during your favorite TV show or take up space on a page where you are reading a news article. Factually, your business gets in touch with those who are actually searching for businesses like yours. Here you don’t have to convince them regarding the need for your product or service; rather you just have to influence them that you are the right business to purchase from.

5. Provides Unparalleled Vision into Your Customers

Through Google Analytics not only the traffic is tracked but it generates insight into your customers like how they search or browse, the language they use, the technology they adopt, the region they dwell in, the days they are most active, the times of day they are most active, to tell a few. This is exceptionally valuable because it can give a well-planned strategic development to the business both online and offline.

SEO is a trending way to increase the quality of your website by making it user-friendly, quicker, and easier to navigate. It can be well-thought-out as a complete strategic framework which if opted through Digital Kangaroos, a digital marketing company in Ludhiana makes half the battle won before even it starts. Therefore, we can say that in this day and age search engine optimization is more important than ever. Hence, it is a must-have for every web player.

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each...

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.”

This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing.

SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low on the search engine results page, then it is of no use and it will go unnoticed. Hence it is important to have a search engine optimized website.

In case you didn’t know ‘Digital Kangaroos’ is a pioneer digital marketing agency specializing in providing Search Engine Optimization services for businesses small and big. Some very effective web designing and SEO tips suggested by this leading digital marketing company are as listed below:

1. Keep the Design Simple and Uncomplicated

You don’t have to keep your designs complicated or difficult. Even simple and uncomplicated designs look great. Audiences or visitors love to visit websites that have a simple design. A good website means a good experience for the visitors who are following your website. It is essential that your website attracts not just people but is found attractive by Google, also. Yes, Google Spider or Google bot also find sites attractive or unattractive. The better will be your site structure; the better would be your chances of having a good rank in the search engine.

2. Create the Best URL Structure for SEO

If you wish to have an SEO-friendly website, then you must have a clean, logical and straightforward URL. You should first merge the www along with non-www domain categories. Select the domain type which you wish to use for your site. Avoid using URLs like www. Xyz.com/? p= 111222. The names of URLs’ should be meaningful, like www.brandname

3. You Simply Can’t Ignore the Speed of Your Site

The page loading speed of the website is another important thing to keep in mind. The time and age we are living in are very fast-paced and no one likes to waste their time waiting for things like websites to load. Many users wait for a maximum of 5 seconds for a page to be loaded, if it doesn’t load within 8 seconds (maximum), then the user leaves the page and goes to some other website.   Many online shoppers have said that if they are not satisfied with the speed of a shopping site then they do not return back to that site. So if your website does not load in a proper way, then be ready to lose traffic of your website. You can check page tool insights to test your page speed. It also gives nice suggestions to enhance the speed of the site.

4. A Good Mobile Site

Mobile sales have skyrocketed the marketed in the years gone by. Many users have bought mobile-friendly websites. The rise in the usage of mobile along with Google’s mobile-friendly algorithm has made mobile-friendly design a very high priority. A website should be such that it is captivating to the eyes.

5. Look into the Content Properly

Content is one of the most important things for a website to run well which very few people are aware of. Content is said to be the new SEO these days. If you own a website then you should have some knowledge of the content. You should be the master of writing content that engages your audience, know how to handle Meta – tags, headlines, and the body of content and also know how to insert keywords.

6. Role of Images

Images also have a huge role to play when it comes to website design. Images have the power to gather lots of traffic from image-based search engines like Google Images and many others. The images also influence the site loading. Some tips which might help you in the optimization of images:

•  You should add an Alt-tag to your image. An Alt-tag can be a keyword for which you wish the image to rank.
•  It will be better if you keep the size of your image files small. You can get assistance from Image Optimizer. The image should be given a description and keyword before it is uploaded.

Final Words

Website designing and performance go hand in hand. In today’s highly competitive world, you must not settle for anything but the best. In case you are seeking the best SEO solutions, Blog writing, or content marketing solutions for your business; Digital Kangaroos is the conclusive answer.

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed...

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world.

In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of the latest technological and digital marketing trends in the market.

While there is a greater need for educational institutes to focus on offering courses that are not location-specific and helping the students expand their skill set, the institutions can’t simply afford to miss out on reaching a large database of students present online. Digitization has made it possible to influence the choices of higher education institutions, made by students looking at enrolling themselves in regular or online courses.  To be able to maximize student enrollment and build a strong brand image, educational institutions in large numbers are turning to digital marketing agencies to seek effective marketing solutions.

Did you know that Digital Kangaroos is the No. 1 Digital Marketing Agency in North India catering to a vast number of clients in the education industry including DLP India, MyStudyDestination and Panacea Bharti Institute? We specialize in providing unique and customized digital marketing solutions to our clients to help them generate maximum leads and increase their ROI.

In case you are an individual or a company working in the education domain, here is a list of trending and positive-result-yielding marketing strategies that you must deploy for your business to maximize your targeting and re-targeting options:

1. SEO

With Google making constant changes to its ranking algorithm, SEO is no longer limited to keywords. It requires a lot of technical expertise to develop and maintain websites that are search engine optimized and rank high on search results. For the website to be search engine optimized, there is a need to focus both on On-Page and Off-Page SEO along with taking care of technical SEO. There are several things to be taken care of like the website loading time, content quality, internal and external linking, errors and more.

2. Mobile-Friendly Websites

With more number of people having access to internet-enabled mobile phones than laptops, it has become crucial for educational institutions to make their websites mobile-friendly. This is majorly due to the reason that a large number of potential students are more likely to research the courses and institutions of their interest from their mobile phones than doing it from laptops or computers.

3. Re-targeting Campaigns

Re-targeting is one of the very cost-effective and result-driven marketing strategies for increasing the conversion rate of your business. This method proves to be really effective when it comes to expanding your target audience and reaching out to clients who have shown an interest in your products and services.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

4. Content Marketing

Content marketing is the future of Digital Marketing. While users continue moving from one social media platform to another in a span of a few months to a few years, the content you create is here to stay for long. The number of students who enroll themselves for a given course is directly proportional to the content quality you draft and publish online. The ‘quality’ of content also determines the amount of traffic you manage to get to your site along with the social media sharing of the content and thus, the overall ranking of the page.

A few guidelines that you may follow while curating content for your business are listed below:

a. Publish high-quality content that describes in-depth about your institution, courses, infrastructure, research and other facilities, fee structure, success stories, FAQs and related information.

b. Content should be written after carrying out detailed keyword research with special emphasis on writing long-tail keywords and voice-optimized content.

c. Writing blogs and case studies that don’t only target SEO goals but also the social media sharing of your content. This is because user engagement on social media platforms also plays an important role in determining the final ranking of your site.

5. Social Media Engagement

By following a few latest trends in social media like going live, publishing a story, etc. proves to be quite useful in grabbing the attention of potential students and keeping them engaged. The power of social media platforms, common amongst the student population- Instagram, Facebook, Twitter and Snapchat, can be leveraged to reach out directly to students and interact with them on a daily basis.

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana,...

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’

As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame.

For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well known and recognized for its representation of over 5000 women entrepreneurs and professionals.

Dream Chasers and Women in Business

Our Founder and Director, Sania Gupta, has been an active member of the FICCI FLO Ludhiana chapter since the year 2015. Besides conducting a workshop on ‘Blogging and Freelance Writing’ for the members of her chapter in the session 2016, our award-winning blogger Sania has been actively involved in writing about the events and sessions that get organized by this prestigious organization on her personal blog ‘TheBloggingHacks’. As a part of her engagement in several projects and activities pertaining to Digital Media, she along with Ms. Reena Aggarwal (Current Chairperson- FICCI FLO Ludhiana) recently kicked-off a project titled ‘Dream Chasers and Women in Business’ so as to not only empower the women members but also help them enhance their visibility and gain professional recognition in the fields of their work.

FLO is about women empowerment and there couldn’t have been a better way to promote members than help them gain recognition amongst fellow members, thereby, giving them more power and making it possible for them to generate more leads for their businesses and thus, better revenue. The primary objective behind launching the project was to promote the women entrepreneurs and professionals on the organization’s social media pages by making their striking and engaging profiles. A large number of followers on the chapter’s social media pages along with the members of WhatsAPP Official Group (FICCI FLO Ludhiana) served as a perfect audience to promote the products and services that are being offered by the member entrepreneurs and professionals.

Read Also: Case-Study of MyStudyDestination: The Award-Winning and India’s No.1 Career Blog

With her vision and expertise, Sania was able to introduce and conceptualize the idea that would stand out in the space of Digital Marketing. Her passion for words spawned creativity in the designs that she and her team curated for the members of her chapter. The participating members have managed to garner a lot of attention and are being duly recognized for their talent and skills.

We at Digital Kangaroos love giving wings to new projects and ideas all the time. It helps us exercise our creative confidence, expand our knowledge base and make it possible for us to continually deliver the best of Digital Marketing Services to our clients who believe in our work and motivate us to give our best shot.

Should you have any requirements in the space of Digital Marketing or Blogging, kindly don’t hesitate in reaching out to us at +91-9814820845 or +91-7814045013.

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before...

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience.

Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market presence in 2019:

1. Paying close attention to what is most relevant

If you still believe that building a long e-mail list is something that is going to help you stand out and dominate your niche, you might want to know that this doesn’t hold significance any longer. Today, it’s all about building relevance and greater intimacy with the audience so as to be able to provide the right digital marketing solutions to your clients.

2. One platform doesn’t suffice

If you think being present on one social media platform or for that matter maintaining a social media presence alone is enough, it’s time for you to think again.

Different audience dominates different platforms. Your potential clients, therefore, are different on Facebook, LinkedIn, Instagram, YouTube, Weblogs and more. The success of your digital marketing efforts lies in being able to repurpose your content across different platforms relevant to your audience. This will help you to optimize your content for all the platforms which in turn will help you generate maximum leads for your products or services.

3. Focus on building experiences

It is no longer possible to garner success and attention by building a single marketing funnel that aims at taking your audience through a predefined step-by-step process. The time demands you to be successful in building experiences that are real and memorable for your audience. This will help them stay connected and loyal to your brand.

Furthermore, you need to feed your audience with unique and relevant content. This will help you gain their attention and build their trust. And every time you post fresh content or share updates with your audience, you will be encouraging them to not only reconnect with your brand but also keep your brand fresh in their memories.

4. Capture the attention of the right people at the right time

The important thing for you to know is that the essence of marketing lies in capturing the right attention at the right time so as to be successful in capturing the loyalty and wallet of your audience. With the amount of content that gets shared across the web on a daily basis, the attention span of people has become really short. It demands a massive amount of creativity and expertise to be able to curate content that catches the attention of readers and spread brand awareness.

5. Nurture your audience

You must not direct all your marketing efforts and budget only on generating leads for your business. While lead generation is an important aspect of marketing a business, you must not forget that you need to continue nurturing your audience at the same time. Marketing is just not about selling your products and services all the time. It is also about being present everywhere and at all times, thereby, communicating to your audience that you’re available for them to know you, like you and trust you.

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with...

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. However, an SEO strategy or technique only becomes effective when all its traits significantly target improving the overall quality and ranking of the website.

Have a look at some of the effective SEO strategies that can be used to make a strong brand presence.

1. Improve User Engagement to Improve Rankings

User engagement refers to the amount of time that a user spends on the website. The better the page ranking, the more user engagement in a website. According to research, it has been found that there is a certain interrelation between the bounce rate of the page and its organic position. The higher the bounce rate, the lower it is ranked in search.

2. Make your Current Pages Longer

It will surely become a time-consuming process when you have to write 3000+ words for every blog post. On the other hand, it is easier to pick a page from 1500 words to 2000 words rather than going from 0 to 2000 words. The content that has already been published has the ability and a recognized audience. Therefore, instead of writing something from the extreme scratch, it is better to use a post that is already doing well on Google. The pages that rank between 11-30 positions on Google are ideal and can help in increasing the rankings.

3. Enhance Site Speed

Another SEO strategy that is very important is the speed of the site. In the year 2010, it was declared by Google that site speed would be used as one of the ranking factors. There were many tools that helped the developers in improving the performance of the site. Another tool was developed to make the site responsive i.e. mobile friendly. Thus, in order to make your way up to the Google rankings, you should surely work on the site’s loading and processing speed.

4. Emphasis on YouTube SEO

YouTube videos have their position in the top 10 rankings of Google Search. YouTube is considered the second most popular search engine as it has more than 3 billion searches per month, which is considered better than Bing, Yahoo, and AOL combined. Focusing on YouTube SEO will help you push your website to the first page of Google and will drive traffic from YouTube as well.

5. Focus on Topics as well as Keywords

Google has been developing and the main aim of Google now is to know the intention of the users which means; what they expect, what they are searching for and most importantly, what search results would be the best to serve their purpose. You should consider what your potential audience is looking for. Thus, only keyword-focused or stuffed content is not important, but the context around also needs to be taken care of.

6. Build Backlinks

In order to build up good rankings, backlinks play an important role. Links are still considered one of the major factors in determining the search rank. Thus, it is essential to change the way backlinks are created in order to receive good results. Links that are of low quality can harm your website, whereas, high-quality links are effective.

7. Reporting and Analytics

Reporting and Analytics is a critical part of SEO as they play an important role in enhancing marketing strategies. You can understand your audience from sales to marketing by setting up an analytics platform. This will help in keeping a record of all the micro and macro events.

8. Technical Optimization

Apart from SEO and content tips, it is very important for the website to be technically strong and solid. This means that there is no technical issue in the website. Thus, to begin with, you can switch to HTTPS as it is considered to be the safest and most widely used protocol. Further, AMP i.e. Accelerated Mobile Pages should be used to make the website responsive. To help Google fetch the content you need to make sure that the semantic markups are exact and updated. Semantic Markups are important HTML tags that will help in emphasizing the important information on the website.

It should be kept in mind that SEO is changing drastically. Thus, it is necessary for marketers and business owners to adopt the above-mentioned strategies quickly as these will contribute to making your website safe and rank high.

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help...

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help you to do so by looking at the case study given below and understanding the value of content marketing and the positive impact it may have on a business:

Our client Girnar Global a study abroad consultancy, tasked us to come up with a content marketing strategy that would help them generate more leads and get more business. The obvious idea they had was to embed a blog on their existing website. We told them upfront it could be done after they decided to revamp their site (which was needed to make the site presentable and user-friendly) and we even did it later as it would obviously help shoot up the ranking of the site. However, what we suggested back in December 2016 was an entirely different thing.

Process

As they agreed to our suggestion, we started an independent blog ‘My Study Destination’ for them in the niche of education and career. Why?

The new independent blog could serve them with the following benefits:

1. This blog wouldn’t market ‘Girnar Global’ directly but would do indirect marketing by giving them a reference at only a few selected places and also, by placing a banner advertisement.

2. Besides generating more leads and client conversions, the blog could act as an additional source of income for our client through Google Adsense, Sponsored links and ads, and by offering services like career counseling, etc.

3. The primary objective was to communicate the fact to readers that the Girnar Global Study abroad consultants actually possess a lot of experience and in-depth knowledge in the field of their work to make it possible for their clients to live their study abroad dreams. And, using the blog as a platform it could be done in a much more convincing way.

Read Also: Where to start Digital Marketing?

Adoption and Execution

Initially, for 1 year we focused on curating content that was majorly related to studying abroad. Later when the blog started gaining recognition, we diversified into offering a lot more on this blog than just study abroad content. Our content strategy focused on publishing 3-4 posts a week and every post would get published in the name of ‘Career Coach’ to emphasize that we understood well how sensitive the information we provide would be for students and parents. As a part of the Content Syndication strategy for ‘MyStudyDestination’, we even got articles (related to careers and jobs) published on the Entrepreneur.

Results

The ‘Career Coach’ thing worked and within weeks of launching the blog, the e-mails started finding their way to the Inbox with students in large numbers seeking help in getting their queries addressed. We would re-direct the relevant cases to our client for them to be taken for study abroad consultancy. So, the idea served them pretty well.

Besides, the blog got a famous Indiblogger 2017 Award in the category of Education. In a very short span, it has managed to achieve the Domain Authority of 23 and thus, there are frequent requests rolling in for paid backlinks, thereby, generating more money. Even more, the blog fetched a project and got to be a part of the famous campaign #DefinitelyPTE that was run by PTE (Pearson Test of English) in June 2018.

Even though it is quite hard to figure out the value of your investment as far as content marketing goes, the blog ‘MyStudyDestination’ which we run for our client allowed us to prove the value of content as a powerful marketing tool and even as a source of revenue generation.

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to...

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally-enabled companies are building their brands on digital marketing platforms, in the next 5 years, India will add half a billion more internet users which will compel most companies to turn to digital channels for promotions to reach out to more number of people. This will lead to an increase in demand for people with digital marketing skills. As a result, more than 18 lakh digital marketing jobs will be generated by the end of 2020. This will open new doors for fresh talents with in-depth knowledge of digital marketing. Here are some tips to begin an exciting journey into the new digital frontier:

Learning the Basics

Making a foray into digital marketing can be confusing, in the absence of guidance. Its components, including social media marketing, email marketing, SEO, content to web development, mobile marketing, analytics, and AdWords have separate rules and operational systems. It will help you navigate through these different yet connected realms to help you understand the basic concepts well enough to conceptualize, design, and execute online campaigns for different companies with the latest online marketing tools. Taking up training and getting certified can help you move the conventional barriers to enter this career.

Need For Specialisation

The internet is vast, and marketing has to Cater to a variety of different channels and media to communicate with potential customers. The digital marketing field, therefore, offers a wide range of career options that you can choose from on the basis of your interest or existing skills you could choose to be anything from a digital marketing executive to social media marketing executive to SEO expert or a conversion rate Optimisation (CRO) specialist. In each of these roles, there is a hierarchy based on your skill set, experience, and other factors.

Working On Personal Brand

Personal branding is one of the tactics to market a showcase one talent to attract better opportunities to improve one’s digital marketing career. Make it a point to exhibit your skills and achievements on your social media network especially LinkedIn as it is one of the best professional platforms. Create a winning resume that showcases your competencies to win over a potential employer.

Keep A Finger On The Pulse

Unlike some other professions where the basic foundation of required skills does not change over time, digital marketing is a constantly evolving space although the need for skilled and creative people in the field remains unchanged. Changing trends means that the methods and processes utilized can change quickly. If you do not keep yourself updated with the latest industry developments, you are likely to be replaced by someone more clued in. You can keep yourself updated on the latest digital marketing trends through online resources such as YouTube channels and blogs.

Building Relationships

Knowing the right people can make a huge difference, so it is important to reach out to and build relationships to create a robust network on popular platforms such as LinkedIn, Facebook, Twitter, etc. Companies looking to hire you always look for evidence that demonstrates your ability to deliver successful digital marketing campaigns. Thus, you must have some examples of your work easily accessible on social media. So, make it a point to create blogs or vlogs connected to your area of interest and specialization. It is important to remember that the best brand builders are constantly building and improving their networks and you should do the same.

Never Too Late To Start

Everyone has to take the first step, and your first potential step into the digital marketing market space might be an opportunity at the lowest level. Do not hesitate. You can always keep updating yourself with better options through employment sites, and look for alternatives while building up a portfolio and learning while you work.

With the advent of the internet and its social and news websites, email marketing has become a significant tool for...

With the advent of the internet and its social and news websites, email marketing has become a significant tool for businesses. For those who are wondering what is email marketing, it is a form of direct marketing that utilizes electronic mail to send marketing messages to customers. It is one of the most effective online marketing tactics. Emails are used to promote services or products and develop relationships with potential clients or customers. They are sent for the purpose of acquiring new clients or convincing existing clients to purchase something instantly. Email marketing encourages repeat business and customer loyalty.

Advantages of Email Marketing

When compared with other kinds of online marketing practices, email marketing is an inexpensive way to advertise your organization and its services and products. It is also very easy to build and run an email marketing campaign, especially for small businesses. You can send out newsletters to your email list (people who are interested in knowing about your company and its products and services) reminding them that your organization exists, and also building traffic to your website. It’s also very easy to monitor and analyze the responses to your emails.

Email Marketing Strategies

Having talked about the advantages of email marketing, let’s move ahead to learn different email marketing strategies:

Building an Email List

When you start with the email marketing strategy, the first step you follow is building your email list. It is an ideal way to transform your organic traffic into more involved readers who regularly view the stuff you publish and share it with their contacts and this cycle continues. So, it is very important to focus on organic traffic and convert them into your email subscribers as the rate of conversion is much higher when compared with any other audience type.

Personalization

Here, personalization doesn’t mean you send out individual mail to each and every subscriber. Instead, it implies you use the data of a particular customer to send an email. For example, “Dear John” instead of “Dear customer”, and “you may like these (based on customer’s buying history)” instead of “you may like these (random things)”. Using personalization in your email marketing strategy boosts your company revenue but most companies are not using it yet. So, it’s time companies give importance to this tactic and incorporate it into their email marketing strategy.

Asking for the right information

Within a sign-up form in your email, you should include data such as the name, organization, and place. Remember, the key is to ask only those details that you would need and avoid any unnecessary stuff. 

Read Also: 3 Different Ways to Market Yourself Effectively

Using the email address with the reply-to option

When you use an email address that doesn’t have a reply-to option, it takes away the authenticity of your message. The primary reason for you to send an email is to make readers respond to your messages and engage with you. So, it makes no sense to exclude the reply-to option from your email. When you use this tactic, your email appears more personal and thus, improves your credibility.

Send your emails at the best possible times

It is important that you determine the best times for sending an email if you want your potential customers to open and read it. If you send the email during odd times, it may simply get lost in other emails that the customer receives in his/her inbox. So, it is important to analyze the appropriate times when customers are most likely to open your email. According to one of the researches done by a leading email marketing software, a trend is being observed – weekdays seem to be best for email marketing with Tuesdays and Thursdays as the most promising days as compared with other days of the week.

Conclusion

Apart from the above-mentioned strategies, there are other tactics like sending mobile-friendly emails, segmenting your subscribers, marketing automation, and enabling social shares from an email. Email marketing has evolved a lot and there is a drastic change in the way it is being implemented nowadays. Sending personalized messages, optimizing messages for various devices, testing new elements, ways to automate your emails etc, are all part of modern email marketing practices. So, it’s time you update your email marketing strategy as soon as possible to gain better results and stay ahead of the competition.   

There is something really interesting for all the WhatsApp users as the Facebook-owned messaging service officially announces the launch of...

There is something really interesting for all the WhatsApp users as the Facebook-owned messaging service officially announces the launch of WhatsApp Business app. This presents marketers with an exciting opportunity for effectively managing their conversations with potential customers. The app makes it possible for businesses to interact with customers easily by using tools that facilitate automation, sorting and quick reply to messages.

WhatsApp Business

WhatsApp Business is a free-to-download Android app and has been built by keeping small business owners in mind making it easier for them to connect with their customers. Even more, this app makes it convenient for more than a billion users to connect with businesses that are important to them. Currently available for users in Indonesia, Italy, Mexico, the U.K. and the U.S., the app is expected to roll out around the world in the near future.

Initially, in September 2017, WhatsApp had revealed its plans of introducing tools for businesses on its company blog. The study reveals that more than 80% of small businesses in India and Brazil use WhatsApp not only to communicate with their customers but also to grow their business (Source: Morning Consult study).

Given below are the features along with the functionality that this new app offers:

Creation of Business Profiles

The users may now easily find a business description along with its website, email and address.

Tools for Messaging

The business owners can now save their precious time by using smart messaging tools that are available with this app. They make it possible for them to send quick replies to the questions that are asked frequently, greeting messages and away messages.

WhatsApp Web

It allows users to send and receive messages on a desktop.

Messaging Statistics

It makes it possible for business owners to review the number of messages that are being read to analyze what is working and expected to yield results.

Business Account

The account type is listed explicitly. Thus, the users will know if they are talking to a business (business account) or an individual (personal account).

After the successful matching of the account phone number with the business phone number, the business account will be listed as a confirmed account. This will enhance security.

What is interesting indeed is that there is no need for users to download anything new and they can continue using WhatsApp in the same way they have been using it before.