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In today’s rapidly evolving technological landscape, staying updated with the latest software development technologies is crucial for businesses to remain...

In today’s rapidly evolving technological landscape, staying updated with the latest software development technologies is crucial for businesses to remain competitive. As a leading software development company in Australia, USA, and Canada, Digital Kangaroos understands the significance of adopting cutting-edge technologies to deliver innovative software solutions.

In this blog post, we will explore the top trending and latest software development technologies to follow in 2023-24:

Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) continue to revolutionise various industries. AI-powered software systems can automate processes, analyze large datasets, and provide valuable insights. Machine Learning algorithms enable systems to learn from data and improve performance over time. Integrating AI and ML into software development can unlock new possibilities, such as predictive analytics, natural language processing, and intelligent automation.

Internet of Things (IoT)

The Internet of Things (IoT) has gained significant traction, connecting devices and enabling seamless data exchange. IoT-driven software solutions enhance efficiency, enable remote monitoring, and improve decision-making. As IoT continues to expand, software developers must have expertise in developing scalable and secure applications that can harness the power of connected devices and IoT ecosystems.

Blockchain Technology

Blockchain technology has gone beyond cryptocurrencies and offers numerous applications in software development. Its decentralized nature ensures data integrity, transparency, and security. Blockchain is being leveraged for smart contracts, supply chain management, identity verification, and more. Incorporating blockchain technology into software solutions can enhance data privacy, reduce fraud, and enable trustful transactions.

Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) combine the best of web and mobile applications, delivering an immersive and seamless user experience. PWAs are responsive, reliable, and offer offline functionality. They eliminate the need for separate development for different platforms, making them cost-effective. By leveraging modern web technologies like service workers and push notifications, PWAs provide fast and engaging user experiences across various devices.

Low-Code/No-Code Development

Low-Code/No-Code development platforms empower businesses to build applications with minimal coding requirements. These platforms provide visual interfaces, drag-and-drop functionality, and pre-built components, accelerating the development process. With low-code/no-code development, businesses can create custom software solutions efficiently, reducing development time and costs.

If you are looking for a reliable software development company, Digital Kangaroos is your trusted partner. With our expertise in cutting-edge technologies and a track record of delivering successful software solutions, we can help your business thrive in the digital landscape and achieve desired goals.

To discuss your software development requirements or learn more about our services, visit our website at Digitalkangaroos.com. Let Digital Kangaroos be your catalyst for digital transformation and innovation.

Conclusion

Adopting the latest software development technologies is vital for businesses to stay ahead in the ever-evolving digital landscape. The trends mentioned above, including Artificial Intelligence and Machine Learning, IoT, Blockchain, Progressive Web Apps, and Low-Code/No-Code development, present exciting opportunities for businesses to enhance their operations and drive growth. As a leading software development company, Digital Kangaroos is committed to helping businesses leverage these technologies and achieve their digital goals.

Performance marketing is a type of marketing strategy that aims to generate measurable results, such as leads or sales, through...

Performance marketing is a type of marketing strategy that aims to generate measurable results, such as leads or sales, through various online and offline channels. Unlike traditional marketing, where companies invest in broad marketing campaigns with no guarantee of success, performance marketing is focused on achieving specific goals and generating a positive return on investment (ROI).

Performance marketing is often associated with digital marketing, and for good reason. Digital channels allow for highly targeted and measurable campaigns, making it easier to track performance and adjust strategies accordingly. However, performance marketing is not limited to digital channels and can encompass any marketing strategy that is designed to achieve specific, measurable results.

How Does Performance Marketing Work?

Performance marketing relies on a variety of tactics to achieve its goals. The following are some of the most common strategies used in performance marketing campaigns:

Affiliate Marketing:

In affiliate marketing, businesses partner with affiliates who promote their products or services in exchange for a commission. Affiliates can be bloggers, influencers, or other businesses with relevant audiences.

Pay-Per-Click (PPC) Advertising:

PPC advertising involves paying for ads to appear in search engine results or on social media platforms. Advertisers pay a fee every time someone clicks on their ad.

Search Engine Optimisation (SEO):

To increase a website’s exposure in search engine results pages (SERPs), SEO entails optimizing the content and structural elements of the website. This can involve link building, on-page optimization, and keyword research.

Email Marketing:

Email marketing involves sending targeted messages to a specific list of subscribers. Emails can be used to promote products, share content, or provide personalized offers.

Social Media Marketing:

Social media marketing involves using social media platforms to promote products or services. This includes organic posts, paid ads, and influencer marketing.

Regardless of the specific tactics used, performance marketing campaigns rely on tracking and measuring results. This allows advertisers to adjust their strategies based on performance data and optimize campaigns for maximum ROI.

Benefits of Performance Marketing

The main benefit of performance marketing is that it allows businesses to achieve specific, measurable results with a high degree of precision. By tracking performance data, advertisers can adjust campaigns in real time and optimize for the best possible ROI.

Another benefit of performance marketing is that it is typically more cost-effective than traditional marketing. Since campaigns are targeted and optimized for results, businesses can avoid wasting money on ineffective marketing efforts.

Finally, performance marketing is highly scalable, meaning that businesses can ramp up campaigns quickly as needed. This makes it an ideal marketing strategy for businesses looking to grow rapidly.

Conclusion

Performance marketing is a powerful marketing strategy that can help businesses achieve specific, measurable results with a high degree of precision. By using a variety of tactics such as affiliate marketing, PPC advertising, SEO, email marketing, and social media marketing, businesses can track and optimize campaigns for maximum ROI. With its focus on results and scalability, performance marketing is an ideal marketing strategy for businesses looking to grow quickly and cost-effectively.

Looking for a performance marketing agency for your business? Look no further! Digital Kangaroos is a name to reckon with in the field of performance marketing and has helped many businesses meet their objectives and goals with its award-winning services.

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are...

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are increasingly turning to online platforms to purchase goods and services. As such, it’s essential that businesses adapt to this trend and establish a strong online presence to remain competitive. Shopify is one such platform that can help businesses move their operations online. In this blog, we’ll discuss the benefits of using Shopify to build your business website in India or abroad.

Shopify is a leading e-commerce platform that provides businesses with the tools and resources they need to establish an online presence. The platform is easy to use, flexible, and customizable, making it an ideal choice for businesses of all sizes. One of the most significant advantages of using this platform is that it provides businesses with a wide range of features that can help them build and grow their online presence.

Shopify Platform Benefits for Online Businesses

Let’s take a closer look at some of the benefits of using Shopify to build your business website.

Easy to Use

One of the biggest advantages of using Shopify is that it’s incredibly user-friendly. The platform is easy to navigate, and the setup process is straightforward, even for those with limited technical knowledge. Shopify’s drag-and-drop interface makes it easy to create and customize your website without the need for extensive coding or design skills.

Customizable

Shopify offers a wide range of customization options, allowing businesses to create a unique online presence that reflects their brand. The platform offers a wide range of themes and templates, which can be customized to match your brand’s colour scheme and design aesthetic. Additionally, its extensive app store offers a range of tools and resources that can be used to enhance the functionality of your website.

Mobile-Friendly

In today’s mobile-first world, having a mobile-friendly website is essential. Shopify offers a range of mobile-friendly themes and templates, ensuring that your website looks great on all devices. Additionally, Shopify’s mobile app allows you to manage your online store on the go, giving you the flexibility to run your business from anywhere.

Secure and Reliable

Security is a top priority for online businesses, and Shopify takes this seriously. The platform offers a range of security features, including SSL encryption and PCI compliance, ensuring that your website and customer data are secure. Additionally, its robust infrastructure ensures that your website is always up and running, even during periods of high traffic.

Scalable

One of the most significant advantages of using Shopify is that it’s scalable. Whether you’re just starting or have an established online presence, it can grow with your business. The platform offers a range of plans, including Shopify Plus designed for high-volume businesses. Additionally, Shopify’s app store offers a range of tools and resources. They can be used to enhance the functionality of your website as your business grows.

If you’re looking to move your business online in India or anywhere outside, Shopify is an excellent choice. Shopify offers a range of features and customization options that can help you build a strong online presence and reach your target audience. Additionally, Shopify Development Services in Punjab can help you create a custom Shopify website depending upon your business needs.

In a nutshell, moving your business online with Shopify offers a range of benefits. These include ease of use, customization options, mobile-friendliness, security, and scalability. If you’re looking to establish an online presence for your business in India, specifically in Punjab, Contact Digital Kangaroos now. Digital Kangaroos- Web Development and Software Development Company can help you create a custom Shopify website for your business. With their expertise in Shopify website development in Punjab, you can amp up your online game.

As more and more people rely on the internet to find products and services, businesses must ensure that their websites...

As more and more people rely on the internet to find products and services, businesses must ensure that their websites rank well in search engine results pages (SERPs). That’s where Search Engine Optimization (SEO) comes into the picture. In this blog post, we’ll discuss why your business absolutely needs SEO and how SEO services offered by Digital Kangaroos- the premier web development and SEO agency in Punjab, Delhi, California can help you achieve your goals.

The Main Objective of SEO

The primary objective of SEO is to improve a website’s visibility in search engine results pages. When a user enters a query into a search engine, they are presented with a list of results that are relevant to their search. The goal of SEO is to ensure that your website appears at the top of the list when users search for keywords related to your business.

SEO involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. This, in turn, helps to increase the website’s ranking in SERPs. By ranking higher in search results, your website will receive more traffic, which can translate into more leads and sales.

Why Your Business Absolutely Needs SEO

Now that we understand the main objective of SEO, let’s take a closer look at why your business absolutely needs it.

Increased Visibility

As we mentioned earlier, SEO is all about improving your website’s visibility in search results. When your website appears at the top of the list, it is more likely to be clicked on by users.  This increased visibility can lead to generating more traffic for your business website, which eventually translates into more leads, conversions, and sales.

Better User Experience

SEO is not just about optimizing your website for SERP. It has a lot to do with enhancing the user experience on your website by optimizing the structure as well as website content.

This, in turn, can lead to longer visit times, lower bounce rates, and higher conversion rates.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way to promote your business online.Unlike paid advertising, which requires ongoing investment, the benefits of SEO can be long-lasting. Once your website is optimized for search engines, it can continue to rank well for months or even years to come if the content is timeless.

Competitive Advantage

In the day and age of digital, it is essential to stay ahead of the competition. The investment in SEO helps you gain a competitive advantage over your competitors. If other businesses in your industry are not investing in SEO, you can use this to your advantage by ranking higher in search results and attracting more traffic to your website.

Increased Trust and Credibility

It gets a lot easier to build trust and credibility with your customers by achieving top ranks in search engines. Users tend to trust websites that appear at the top of the list more than those that appear further down. By investing in SEO, you can demonstrate to your audience that you are a reputable and trustworthy business.

If you’re looking for SEO services, Digital Kangaroos is a premier web development and digital marketing agency that offers a range of services to help businesses improve their online presence. These services can help you with everything from keyword research and on-page optimization to link building and content creation.

Here are some reasons why you should consider seeking SEO services from Digital Kangaroos:

Experience and Expertise

Digital Kangaroos has a team of experienced and highly skilled SEO experts who have worked with businesses of all sizes and in various industries. They have a deep understanding of SEO and keep up-to-date with the latest industry trends and best practices to ensure that their clients receive the best possible service.

Customized SEO Strategies

Digital Kangaroos understands that every business is unique and has its own set of goals and objectives. That’s why they develop customized SEO strategies tailored to each client’s specific needs and objectives. This approach ensures that their clients receive the best possible results.

Holistic Approach

Digital Kangaroos takes a holistic approach to SEO, which involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. By taking a comprehensive approach to SEO, they are able to achieve better results for their clients.

Proven Track Record

Digital Kangaroos has a proven track record of success in delivering results for their clients and has helped them achieve better search engine rankings, more website traffic, and increased leads and sales.

Transparency and Communication

Digital Kangaroos believes in transparency and communication and keeps their clients informed throughout the entire SEO process. They provide regular updates on the progress of their client’s campaigns and are always available to answer any questions or concerns their clients may have.

In a nutshell, Digital Kangaroos with its experience, expertise, holistic approach, proven track record, and commitment to transparency and communication is a trusted partner for businesses looking to improve their SEO performance.

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to...

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to generate aesthetic vibes but also effectively communicate your message to the audience. From product photos to infographics, there are many different types of images that you can use in your digital marketing strategy.

Statistics show that Twitter posts with images drive 150% more engagement and over 55% of people retain more information when paired with an image.

No matter a startup or an established business, everyone needs to make strategic changes now and then. And that is when you need the best digital marketing agency to help you generate good ROI. So, let’s get started and learn how to use images in your digital marketing strategy.

Tips to Enhance Image Use in Digital Marketing

Choose Relevant Images

Our brain can identify an image in less than 13 milliseconds than the verbal content. Thus, making it crucial to add pertinent content to the images.

Want to start adding relevant images to your digital marketing strategy? Highlighting your USP in the landing page images seems like an excellent way.

Use High-Quality Images

The quality of your images is the deciding factor in how well they perform in your digital marketing. Research presented at the 4th International Conference on Information Management claimed that the most liked posts on Facebook displayed ideal brightness, clarity, liveliness, and ingenuity.

Use Original Images

Using original images can help you stand out from competitors and make your brand more memorable. Try to create unique, eye-catching images that showcase your brand and message creatively and engagingly. Referral Rock suggests that on a scale of 1 to 10, original images score a stupendous 9.33 out of 10.

Optimise Images

Different social media platforms accept varying image ratios. Irrelevant image size will give a sloppy look, and users will not give it another glance. Thus, it is crucial to optimize images for all digital platforms. Check the latest post sizes for social media platforms before publishing.

Use Images in Email Marketing

Images can be a powerful tool in your email marketing efforts. They can help you break up large blocks of text, make your emails visually appealing, and help convey your message effectively. Statistics show that nearly two-thirds of readers prefer reading image-based emails rather than verbal content.

Use Images in Blog Posts

Reading loads of verbal content can get mundane. The use of images adds another perspective to your blogs. Make them memorable and informative by using infographics and video content. Oberlo statistics show that there are currently 600 million blogs available. Moreover, websites with blogs noticed 55% more traffic.

Use Images to Showcase Products

If you’re selling products, use images to showcase them in the best light possible. Use high-quality images highlighting the features and benefits of your products. Besides, consider using different angles and styles to make your products stand out.

Use Images for Story-Telling

Images help tell a story and connect with your audience emotionally. Images are a great way to showcase a brand’s personality, ethics, and mission. Movable Ink shares that visual content helps to generate 12 times faster website traffic.

Use Images in Social Media Posts

Social media is a visual medium, so using images in your posts is essential. Ensure your images are eye-catching, visually appealing, and relevant to your message.

Consider using a mix of different image types, such as infographics, graphics, and photos, to keep your posts fresh and engaging. With more than 350 billion images on Facebook, it becomes paramount to make your image stand out from the crowd.

Images in digital marketing campaigns enhance communication with customers.

Types of Digital Content Images

Product Photos

Product photos are an ideal choice to highlight product features and benefits. These photos should be high-quality and well-lit. They further help your products be in the spotlight and get a cut above the rest.

Lifestyle Photos

Lifestyle photos showcase your products in a natural setting and help convey your brand’s personality and values. These photos can help you connect with your audience by depicting your brand story.

Stock Photos

Stock photos are pre-made images that can be purchased and used in marketing campaigns. These photos can be a quick and easy way to add visual interest to your campaigns. However, they do not add uniqueness to your brand. Thus, we at Digital Kangaroos, believe in using authentic visual content rather than stock images.

Infographic Photos

Infographic photos present information in a visual format, making it easier to understand and remember. These images are best for appealingly depicting statistics.

Behind-the-Scenes Photos

Behind-the-scenes photos give your audience a glimpse into the inner workings of your brand. The customers easily connect with the vulnerability and transparency depicted behind the behind-the-scenes.

Employee Photos

Employee photos exhibit your team and help build a personal connection with your audience. These photos are an ideal choice to showcase your relations with your employees and give a glimpse of the working environment.

User-Generated Photos

User-generated photos are photos that are created and shared by your customers. These photos can help build trust and credibility and can be used to showcase your products and services in a real-world setting.

Ready for Visual Content Marketing?

Understanding different kinds of images and their role in digital marketing can do wonders for your ROI. With these tips, you’ll be able to effectively use images in your digital marketing strategy and connect with your audience in a meaningful way.

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize...

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize and Optimize 360. It means the website testing and personalization features will no longer be available after 30 September 2023. 

But before going into details, let’s understand the concept of Optimize and Optimize 360. 

Google Optimize 

Google Optimize is a free website optimization tool that allows businesses to conduct A/B and multivariate testing on their website to improve user experience and conversion rates. It integrates with Google Analytics to provide real-time data and insights on visitor behavior and can be used to test changes to headlines, images, and other elements of a website.

Google Optimize 360

Google Optimize 360 is a paid version of Google Optimize that includes additional features such as personalized experiences, integration with Google Tag Manager, and advanced reporting capabilities. It also includes access to customer support and a dedicated account manager.

In addition, Google Optimize 360 can do more complex testing and personalization, such as multivariate testing, server-side testing, and cross-domain testing. It has additional integrations with other Google marketing tools, such as Google Ads, Google Analytics, and Google Tag Manager.

Google Analytics 4

Launched on October 14, 2020, Google Analytics 4 became the new universal analytics. With constant updates in GA4, Google has always thought of the future and enhancing user experience. 

The latest Google Analytics 4 update was on 10 January 2023, with new e-commerce dimensions and metrics. As stated by Google, the GA4 now offers item-scoped and event-scoped versions of all e-commerce metrics to help businesses analyze all the important e-commerce interactions. 

The item-scoped dimensions will give an item count, whereas the event-scoped dimensions will give a count of purchase events. 

Why did Google decide to Shut Down Optimize?

They have decided to continue improving the customer experience for all business types and investigate further A/B testing. The Optimize solutions, as of now, do not have the experimentation features and Google has decided to add just that in GA4. 

Google also advises users to download all the historical data before September 30 via Export your Optimize Report Data. The information would not be available after the Optimize sunset. 

Contract Renewal of Google Optimize 

All those who want to renew the Google Analytics 360 contract can do so before September 30, but the contract will automatically terminate on September 30, 2023. 

However, those with Google Analytics 4 contracts are not eligible for Optimize 360 contracts. Although, they can access the features through GA4 integration. 

Besides, all the users who have Google Optimize 360 contracts valid past September 30, 2023, will terminate on the said date. 

Some marketers have shown their dismay at the Google Optimize changes. Greg Finn, Director of Marketing for Cypress North, expressed his views on Twitter on January 23, 2023. 

What does it mean? 

It is a matter of time before we see the results of the Google Optimize changes and what benefits it will bring for businesses. Despite some saddened users, people are excited to see the changes Google Analytics brings to conversion rate optimization (CRO) tools. 

If you have questions regarding CRO tools or just looking to enhance your website conversion rates, contact Digital Kangaroos, one of the leading web development and digital marketing agencies in Ludhiana. 

Stay tuned for more latest updates! 

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI...

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI is a San Francisco-based startup founded by sharks like Elon Musk and Sam Altman that conducts research in the field of artificial intelligence intending to develop a friendly AI that will benefit humanity as a whole. It gathered a tremendous response from users worldwide within a few days of its launch, and it is still a part of every tech geek’s conversation. The fact that it can generate human-like text and converse just like a human, makes it different from other monotonous chatbots. Other than ChatGPT, OpenAI has also developed DALL-E 2, a deep-learning model that can generate images from text descriptions. It can be used to generate images for video games, virtual reality, augmented reality, and 3D modeling. The team OpenAI is working actively on it to improve and refine it more. 

Currently, ChatGPT is working on the GPT-3.5 version, and it’s more of a prototype that was launched so that people could play along with it and the chatbot could be trained on the actual data sets. With the sheer accuracy and range provided by this version, one can’t imagine what the next generation of GPT-4.0 will bring along. 

The ChatGPT can be used in all sorts of fields for a variety of purposes. Students can use it to create assignments and solve complex problems. IT professionals can use it for programming and finding code bugs. Marketers can use it to generate blogs and content. Not just this, ChatGPT can also generate poems, scripts, songs, and short stories in a range of emotions and senses. 

Well, that is not all, ChatGPT is not just another chatbot but few people opine that it might even replace its competitor Google shortly. The fact that ChatGPT communicates with an individual, remembers the previous chat, and generates quick, relevant, and concise responses makes it superior to Google search. In the case of Google search, it shows multiple site links and the user has to spend some time to find the relevant answer that suits his requirements, unlike ChatGPT which is more direct, clear, and concise with its results. Having said that, Google, being a monopoly, will also not drop its guard easily and it is said to be working intensively on a chatbot of its own called LaMDA, or Language Model for Dialogue Applications. Also, Google Search might be irrelevant in the future, which would make Google replace its whole structure as Google Search alone is generating 80% of its revenue from digital ads. The same will also make it difficult for digital marketers to understand and adapt to the new digital space in order to survive this change. 

ChatGPT is undeniably good already and it’s just going to get better with time. But the main question here is

Are We Even Ready for It? 

The fact that it is going to affect the job market is evident, no matter how much it is denied, it is a harsh truth. The day is not far when technologies like artificial intelligence, machine learning, and automation will take over most manual jobs across all fields. Interestingly, it will also create new jobs that are not even known right now. One needs to be a pioneer and expert in their field and adapt to the changes in order to sustain and survive the new times. The quick and concise response from a computer program is making humans go gaga about it, but the fact is that it can limit the human thought process in the long run as everyone will keep on relying on it even for the smallest of things. Moreover, it will also restrict creativity since automated content generators will dominate future content, and the internet is expected to flood with mediocre content.

For those who do not understand the technology, ChatGPT at this point, is like a child learning languages from people around and getting trained and just like a child, ChatGPT is not conscious, at least as of now. This is just not about jobs anymore at this point, but what if they outsmart its developers and turn out to be something we don’t want it to be? It sounds like a Hollywood fiction movie, but how this technology will evolve, no one really knows.

At last, although it is extremely important to improvise and innovate the technology for betterment and convenience of humanity, it is evident that, with all these advancements, we are making it difficult for mankind to sustain and the question we need to ask ourselves is:

Are We Digging Our Own Graves?

Also, check out our blog on DALL-E 2, another next-generation venture by OpenAI.

Stay tuned with Digital Kangaroos, a leading web development and software development company in Ludhiana, for the latest news and trends in the tech space.

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2....

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2. It has gained hype amongst digital marketers ever since.

DALL-E 2 was released as a research project with a never-ending waitlist. However, they did open-source CLIP, which forms the basis of DALL-E 2. On 19 May 2022, Open AI tweeted that DALL-E 2 will be onboarding 1000 people each week and will continue to enhance the system.

On 28 September 2022, Open AI posted a blog stating that they were removing the waitlist for DALL-E 2. With this new release, people hurtled to DALL-E 2, and as of 7 January 2023, DALL-E 2 has over 3 million users generating 4 million images every day. 

So if you are interested in knowing more about what DALL-E 2 is and how to use DALL-E 2, stay with us till the end. Because we’ve got something insightful to share with you. 

What is DALL-E 2?

DALL-E 2 is a groundbreaking artificial intelligence (AI) system developed by OpenAI that is capable of generating high-quality images from textual descriptions. The AI is programmed in a way that starts with small dots and develops an image, understanding the image description, via a process known as diffusion. 

DALL-E 2 is better than DALL-E in image processing and resolution. Below is an example of the same output generated by DALL-E and DALL-E 2. 

Source: Open AI

How Does DALL-E 2 Work?

The functioning of DALL-E 2 follows three concepts:

• CLIP

The clipping process helps to combine image-caption and create image-text embeddings.

• PRIOR

The CLIP embedding is sent to the diffusion prior to producing an image embedding. 

• DECODER (UNCLIP)

As the name suggests, the decoder, or the unclip, decodes the embedded message. The embedded image is sent to the diffusion decoder to produce the final image result. 

Source: Open AI

Features of DALL-E 2

1. The ability to generate high-quality images from text descriptions, including both realistic and stylized images.

2. The ability to generate images of objects and scenes that are not present in the training data allows for the creation of novel and unique images.

3. The use of a transformer-based architecture enables the model to effectively process long-range dependencies and generate images that are coherent and consistent with the input text.

4. The ability to generate images of various sizes and resolutions, depending on the needs of the user.

5. The use of a multi-modal and hierarchical latent space allows the model to generate a wide range of images with a variety of shapes, sizes, and textures.

6. The ability to generate images with fine-grained details, such as facial expressions and intricate patterns, allows for the creation of highly realistic and visually appealing images.

7. DALL-E 2 is designed to create related images from a provided image, varying in size and orientation.

8. DALL-E 2 can expand the original image to give it a wider orientation, yet stand true to the original image. 

9. It can add/remove components from an existing image. It is also designed in a way to add shadows, reflections, and textures according to the added components. 

Source: Open AI

10. DALL-E 2 has a feature called text diff. With this feature, DALL-E 2 can change one image to another.

11. With the interpolation feature, DALL-E 2 can show the “ageing back” of a particular image. 

Limitations and Risks of DALL-E 2

We have discussed the positive aspects of DALL-E 2, now let’s move on to the risks and limitations. 

• Misleading Audience 

Creating digital images via DALL-E 2 and not disclosing the involvement of AI in your work is against the content policy of Open AI. 

With the DALL-E subscription you can remove the watermark, but depicting the work as human-generated will be considered misleading to the audience. 

• Uploading Explicit Content 

Explicit content includes nudity, sexual content, or content depicting/arousing sexual emotions. Open AI has policies against the generation of such content via DALL-E 2. 

• False Information 

Although it is possible to detect the slight difference between deepfake images, DALL-E 2 is programmed to create real-looking images. Creating and spreading false news like wildfire is strictly against DALL-E 2’s policy. 

• Bullying/Harassment 

DALL-E 2 refrains individuals from creating almost genuine photoshopped images and using them to harass or threaten someone. It is against the policy to promote any content that depicts self-harm or encourages one to do so. 

• Spelling Issues 

Although DALL-E 2 is great at generating all kinds of images, it is terrible with spelling. The CLIP embeddings play a major role in the outcome images. If the CLIP embedding is not familiar with the word, it would generate insignificant outputs. 

• Hindered Results 

Melanie Mitchell tweeted that the DALL-E 2’s AI has limited intelligence and is somewhat closer to human-level intelligence but not quite there. It is unable to understand some patterns and generate 100% appropriate results. 

Evan Morikawa shared a tweet depicting the outcomes of two similar prompts and the difference between them. 

Source: Twitter

In Conclusion 

DALL-E 2 is a powerful, creative tool if channelled the right way. However, with constant updates in AI, there will be no such tool to match its power. 

But you, as a user, should be cautious when creating content on DALL-E 2. With all the good aspects comes the negative. But if used in the right way, it is possible to overpower the negatives. 

Stay tuned with Digital Kangaroos, a leading web development company in Ludhiana, and we will be back with the latest blogs on digital marketing and web development.

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all...

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all set to take place at the India Expo Mart in Greater Noida from January 13th to January 18th, 2023, while the auto component shows Auto Expo 2023: Components will take place at the Pragati Maidan Complex in New Delhi from January 12th to 15th, 2023. The mega-event brings together the brightest minds in the automotive world to showcase all the best products, technologies, and futuristic concepts.

Talking about the brightest minds, how can we not talk about Happy Steels, one of our clients participating in the Auto Expo 2023? Happy Steels is a leading manufacturer of automotive parts and components with a long history of serving customers worldwide. As the company prepares to participate in Auto Expo 2023 and celebrate its 50th anniversary in the industry, it wanted to establish a new visual identity to showcase its products and services in its Auto Expo campaign.

Our team at Digital Kangaroos had a great time working with Happy Steels on this significant project. We began by working with the company to develop a new visual identity that reflects its position as a trusted, reliable manufacturer and supplier of high-quality automotive parts and components.

One of the key elements of the campaign was to design theme-based banners and posters to showcase the journey of the company over 50 years. Our team brainstormed around the concept for exhibition stall banners and came up with the creative idea of showcasing the values of Happy Steels with Olympic sports.

In addition to the banners, we also designed theme-based promotional materials for Happy Steels for Auto Expo 2023. It includes diaries, catalogues, bags, notepads, and letterheads, that will be handed out for promotion. These materials will help to showcase the company’s journey and get the word out about its participation in the event and its 50th anniversary in the industry.

Next, our team worked together to deliver anew website for Happy Steels. We worked with the company to develop a website from scratch, starting with developing their website content, designing the layout, developing a functional website, and optimizing it for search engines. It included adding detailed pages, blogs, testimonials from satisfied customers, and information about the company’s history and values. The new website showcases Happy Steels’ products and services and provides valuable information for customers and partners. The website features clean and modern design elements, with a focus on usability and accessibility.

Digital Kangaroos is honoured to work with such a respected and well-known client, and we look forward to helping Happy Steels grow and thrive in the future.

That is not all; we also contributed to the success of several other brands in the digital space last year. If you are also looking forward to taking your business to new heights in the new year, you are at the right place.

Digital Kangaroos is your one-stop solution for all your digital needs. We provide a wide range of services such as branding, website designing and development, digital marketing, search engine optimization, etc. Entrepreneurs who wish to expand their businesses and gain the advantages of marketing strategies can contact us.

Having a website is now a must for any business or company. A website is where most of your customers...

Having a website is now a must for any business or company. A website is where most of your customers will view and interact with your brand.

A well-designed website will provide the customers an insight into your business. It would also offer them a detailed view of your products and services.

Nowadays, most people don’t trust businesses that don’t have established websites. Having old designs and information on your website will deter users from your site and brand.

Moreover, many digital marketing strategies revolve around web design to improve search engine optimization. 

So, let’s look at why you should invest in a new website design.

Reasons to Invest in a New Website Design

• First Impression

Most users will only spend a few seconds on your website and judge your brand based on that. So, your website provides the first impression of your brand to potential customers.

Web design is important as it impacts your brand’s image. Thus, it is important to maintain an attractive and updated website that appeals to your audience. 

If your website is outdated, it will adversely affect the impression you make on your audience. It will also increase your bounce rate.

• Modern Designs

Technology is changing at a quick rate. New trends and designs are emerging every day. Hence, it is essential to change and adapt your business to the latest technology.

The willingness to adopt the latest trends showcases your seriousness towards the brand. It also reels in more customers as people are always attracted to new things.

An outdated design will surely drive away potential buyers. This might lower your conversion rate.

• Adapt to new changes

Every business or brand changes with time. The changes can be small like adding new products or services. Or they can be huge like changing the core focus of the company.

In any case, your website should be responsive and adaptable to change. This not only updates the user but also involves them in the process.

A new website design offers you the independence to make such changes. And allows you to change the subject of focus of your audience.

If you are looking for the best digital marketing agency that can create a new and unique website design, then Digital Kangaroos is the right choice for your business.

• Mobile Optimization

One of the aspects of staying up to date with technology is making your website mobile-friendly.

Statistically, most users access your website through their mobile phones. This makes it crucial to optimize your site for mobile use. 

Moreover, Google’s search engine algorithm penalizes websites that are not optimized for mobile use. A new web design will make your website responsive across all devices. 

• Enhanced Customer Experience

People don’t trust websites that showcase out-of-date design and information. They judge how you would treat them by the way you treat your website.

A new website design will offer your audience the best features. It will also allow them easier navigation. This enhances the customer’s experience of your site.

It is important to design a website allowing users ease of access. You can also add blogs and FAQs to further help your buyers have a good experience. 

• Outrank your Competitors

If you have an outdated and low-quality web design, your competitors will easily outrank you. It is essential to build a trendy and attractive website to beat the competition.

With growing online stores, there are many options available for a single product. Therefore, it is essential to make a website that stands out amongst the competition and attracts your target audience. 

An updated and well-designed website will automatically put you ahead of your competitors.

• Showcase your Brand

With a new website, you can showcase your business in a creative and brand-new manner. It provides a much-needed insight into your brand. This leads to better interaction with the customers.

Creating a content marketing strategy can help you post engaging content. This will help you showcase your brand in the best way possible. 

A good website will showcase all the best aspects of your business. It will also showcase the uniqueness of your brand. Which will make your brand stand out and attract new audiences.

• Search Engine Optimization

With numerous emerging e-commerce websites, it is necessary to ensure that your website has a higher SERP ranking. There are many factors that affect your ranking.

Investing in a new website design can ensure that your site has improved SEO. This will automatically place your website at a higher rank. 

Furthermore, poor web design negatively impacts SEO. Thus, it is important to update your website and follow SEO-friendly practices.

• Return on Investment

The main goal of any business or company is to make money. Therefore, your website should persuade your customers to buy your products and services. 

A new and well-designed website will surely generate a better ROI. This is the biggest reason to invest in a new website design for your business; as it would ultimately lead to more sales and profit.

To improve your ROI, it is important to look at all the things that are a must while developing a website. This would ensure that your new website design is following the latest digital marketing trends.

Major Takeaways

Investing in a new website design for your business has numerous benefits. From better user experience to boosted sales, it all relates directly to web design.

Hence, instead of having a website that is more of an online business card, you should finance a website that contributes to your business. This would make your website an investment rather than an expense.

A powerful website will work for you to generate new business and profit. Thus, your website should draw in potential buyers and target your desired audience.

One part of digital marketing is generating leads, and it is the foremost step.  The increased engagement on the internet...

One part of digital marketing is generating leads, and it is the foremost step. 

The increased engagement on the internet has increased the difficulty in retaining customers on the website. It is overwhelming to generate leads and effectively turn them into consumers. 

Growth marketers need to lay out a specific set of strategies to enhance lead generation. Although it is beneficial for every e-commerce website, optimizing the website is the ideal option for small enterprises to generate leads. 

But why is SEO important, and how can you optimize your website? Continue further to clear all your doubts. 

Why is SEO important?

SEO has proven to be a crucial digital element. Optimizing the website helps the enterprise to be on top of search engine rankings. 

With a good SEO strategy and planned tactics, it is possible to glorify the business. However, it requires patience to convert the leads into actual revenue. 

The SEO strategy should be drafted to suit the needs of the business type. The optimizing strategy should be strong enough to not be affected by the search engine algorithms. 

Google is the most used search engine in the entire world, and YouTube seconds it. The growth marketers set up the strategies according to the analytics of Google rankings. 

Better SEO tactics mean better user experience. Analyzed and calculated SEO techniques would increase the chances of solving the user’s queries. 

SEO experts use backlinks and local citations to target a specific area’s audience. Adding regional keywords will improve the chance of higher search engine rankings. 

SEO bestows new techniques and practices constantly. Constantly monitoring and updating the strategies maintains the website’s top position. 

SEO has long-term effects, although it takes time to observe the desired results. Even a failing website will be in the top searches with the best SEO tactics.

How do Optimize the Websites to Generate Leads?

Now that we have understood the basic importance of optimization, let’s move further on how to optimize websites. 

• Multifaceted Approach

Having a multifaceted approach is necessary for life, especially when expanding your domain. A planned SEO tactic yields the best possible ROI. 

It is pivotal to maximize efforts in different areas to optimize lead generation. Not all components of some tactics need to be implemented. However, it is beneficial to tamper with some of the strategies. 

A successful SEO utilizes organic SEO, Pay-per-click advertising, and social media marketing. 

Generating leads is the first step, but leads are nothing without the engagement of the audience. 

• Optimizing the Website 

A user will only be attracted to a user-friendly and easily accessible website. Although gaining traffic is the key purpose of lead generation, responsive web design converts the leads into consumers. 

The easier the website navigation, the longer the potential buyer would stay. They would click the back button faster than Usain Bolt if it makes the task difficult. 

The content and design of the website should be of premier quality. So should you put more emphasis on the colors, the design, or the content? That’s a pondering question. 

• Enhance Usability

The website design should be easy to navigate for both new and old users. 

Not too many changes should be made to the website constantly. Subsequently, the dedicated visitors would lose their connection with the website. 

Further, pop-up ads are a great way to result in CTA actions. But giving too many pop-ups might annoy customers, especially contemporary buyers. 

Too many pop-ups waste their time while surfing through the website. In return, they would head back and give the website a high bounce rate. 

Pro Tip- Use pop-up ads at an appropriate time and website page. Pop-up ads during checkout or at the payment option will give adverse results. 

• Mobile-Friendly Design 

As said earlier, it is better to have a responsive web design. A few of the potential buyers visit the website in desktop view. 

Mobile devices contribute to 80% of website engagement. If the website is not designed for mobile devices, it is likely to receive a higher bounce rate. 

Simplified websites with easy access buttons enhance the user’s experience. It further gives the appearance of a professional website. 

There is no need for complicated fonts and designs. This would make the text unreadable and incompetent. Besides, the website looks unprofessional. 

Always opt for a minimalist approach to e-commerce websites. 

A simple website is an effective one!

• High Speed 

No one has enough time to surf through a non-accessible website. 

If the website takes time to load, it compels the customer to leave the website, which gives a higher bounce rate. Thus, not generating leads. 

Enhance your websites with online tools for lead generation. 

• Optimizing the Landing Pages

Landing pages are an excellent way to generate traffic. Providing appropriate information brings the potential customer to the landing page offering the same information. 

Using A/B testing sets a benchmark for a particular SEO strategy for lead generations. This would help to know if the landing page needs improvement. 

Try to adapt the strategies according to the user’s liking. However, keep in mind to not duplicate the content on your website. Google Analytics does not appreciate plagiarism. 

The pages should offer a clear message, keeping in mind the target keywords. Additionally, there should be a connection between the lead generation source and the landing pages. 

Remember- Keep the content and design visually appealing and consistent. 

Final Thoughts

It might sound overwhelming to generate leads by optimizing the websites. It is not the task of a single individual. 

It requires a hard-working and skilled digital marketing team. However, hiring one is a daunting task. 

If you need to hire a digital marketing and web development agency, you can always visit Digital Kangaroos. We specialize in SEO strategies and web development. Our team works diligently to bring forth the best results for your website. 

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for...

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for me? Am I on the right path? Everyone has faced questions like these in their life.

Digitalization has put forth many more career options. A few think of digital marketing jobs as their career path; right from the beginning.

Some are good at art, while others with their words. But no one is sure if it is the right path to success. 

If you’re having trouble deciding, you should be aware of what digital marketing is. What job options are available in digital marketing?

What is Digital Marketing?

Digital marketing is the technique to promote the brand and products using online sources. 

It includes but is not limited to social media and email marketing. Digital marketing also includes brand optimization and supervising SEO and search engine ranking. 

For successful digital marketing, it is important to develop digital marketing strategies. There are no ground criteria to follow for the tactics.

Each company has its requirements when it comes to digital marketing. For instance, some brands with youth as the target audience might benefit more from social media advertisements. 

According to BroadBandSearch, 370.7 million domain names are registered on the internet. This is a pretty huge number. Besides, about 90% of mobile internet users are online around the clock. 

What is the Current Demand for Digital Marketing?

India has a large youth population, which is heavily influenced by social media. Using digital platforms is the millennial and Gen-Z way of marketing. It gives whole new statistics to the e-commerce website. 

It is easier to generate more leads online than allure offline audiences. No matter if it is a small business or a million-dollar enterprise, the digital marketing world has something for everyone. 

However, to make that possible, the companies require skilled and efficient workers. One way to do so is to hire individual professionals or hire a digital marketing company. 

Digital Kangaroos is a soaring agency that provides the finest customer satisfaction. With skilled professionals, we pledge to take your website to the top of SERPs. 

According to LinkedIn, almost 50% of the job postings by the top 10 companies are for digital marketing.

Some of the top sectors that require digital marketers are:

• IT services
• Retail
• Corporate services
• Arts
• Education

Future Demand for Digital Marketing

Digital marketing has paved its way through the marketing industry with its affordability and the freedom to analyze working tactics. 

The internet has become the voice and communication media for thousands. Nevertheless, its true potential had not been plowed until now. 

According to Forbes, the digital marketing dynamics will take a 180° turn in 20 years. Digital marketing will evolve with artificial intelligence. 

In the coming years, smart devices will be smart enough to help people with their daily tasks. Instead of the user condensing the choices, the AI will make the purchases. 

Thus, digital marketing tactics will change to be per AI. 

Which Digital Marketing Job is the Best for You?

Digital marketing is an open playground with plenty of swings, for each child’s liking. 

Whether you like to surf through reels, be a tech nerd, or show more of your creative side, digital marketing brings all the elements together. 

So if you are thinking of pursuing digital marketing then here are a few options that might interest you. 

• Search Engine Optimizer

No matter what era we are in, digital marketing without SEO has no relevance. The need for an SEO specialist in digital marketing is strong. 

SEO teaches you “how to be on top of SERPs?”. It is the dream for every company to be highest ranked on the search engines like Google and YouTube.

If you want to target your career as an SEO specialist, then you might go in-depth about on-page and off-page SEO. 

• Graphic Designer

In a fast-paced life, words are easily ignored. What remains is the image associated with it. 

The value of the content increases if accompanied by appealing visuals. Graphics are everywhere around us. The career outlook for an experienced graphic designer has surged in recent years.

From designing a brand logo to the reels on Instagram, requires a digital marketer. 

However, a graphic designer ought to be creative and imaginative to develop appealing designs. They should have knowledge of various graphic designing tools in the market. 

• Search Engine Manager

Have you heard of the term paid advertisements or Google Ads?

Well, that is what a search engine manager does. They will try to keep their website in the top ranking list using paid ads like PPC campaigns. 

That is the chief difference between a search engine manager and a social media manager.

The search engine manager pays for the trending keywords suitable for their product or service. Search engine marketing’s USB is to reach out to a large target audience. 

It is important to be aware of the trending products or services. For instance, paid ads for summer clothing during the winter are likely to generate fewer leads. 

• Content Writer

Content writing and copywriting may seem the same. But they are two different branches of the same tree. 

Content writing is associated with creating longer content. It can be for the landing pages, e-books, or what you are reading right now- the blogs. 

Content marketing may seem like an easy job- but it isn’t. 

It is not just words put together. The words need to have an influence on the readers, promote the products with emotions, and compel them to take action. 

If your words can have a strong impact on the audience, you are the right fit for this job. 

Summing Up

That is all the base you need to make your decision to start a career in digital marketing. 

The digital marketing industry is at its peak and will continue to grow further. To think on a deeper level, digital marketing is just analyzing the user’s interests and preferences and providing them with what they want.

And as a user, you already understand the needs and aspirations. 

However, landing a digital marketing job can be tough. It is never too late to learn some digital marketing skills. You should try and enhance your skills if you already have one of these. 

In the era of “Viewing an ad, clicking on it, and placing an order”, What is your business doing on...

In the era of “Viewing an ad, clicking on it, and placing an order”,

What is your business doing on the pamphlets?

Marketing operations are not the most glamorous aspect of branding and marketing, but they are quickly becoming the most important ones. Businesses are under a lot of pressure to put marketing strategies—skilled people, efficient procedures, and accompanying technology—in a position to enable brands to not just connect with customers but to also level up their customer interactions.

The world of business space even if the business is placed offline, is accelerating at a speed that seems uncatchable. We have seen marketing operations enhance marketing effectiveness when done correctly, as measured by return on investment and consumer engagement KPIs. However, many people struggle to reach a good degree of progress.

While marketers are undergoing a variety of “digital transformations” to restructure their operations and business models, many of these initiatives are hampered by the marketing team’s inability to deliver its required goals.

This is the place, where digital marketing companies like ours come into play. A digital marketing agency uses a number of tactics, strategies, and internet tools to assist a company in achieving its marketing and sales objectives.

For most solopreneurs and small marketing departments, developing and executing an effective digital marketing strategy is indeed a difficult task.

Given the breadth of digital marketing, it is instructive to review the most common types of digital marketing organizations and the services they provide.

We at Digital Kangaroos reach our customers through multichannel marketing. We use websites, blogs, email, social media, and other channels to communicate with customers in multi-channel and single-channel marketing.

Throughout our existence, our marketing comprises a consistent, comfortable, and reliable customer experience across channels and devices.

We also provide full-service digital marketing which is typically larger than other types of firms. From designing a logo for your business to making the website live to promoting it on social media, we have everything on our plate for you.

We often partner with businesses that need lead generation campaigns or website redesign or remodeling. We provide additional strength to existing marketing teams at amazing prices.

Furthermore, Digital Kangaroos also provide its customers with SEO optimization. SEO (Search Engine Optimization) services assist in the improvisation of websites and help the content rank higher in search results.

It also includes keyword investigation, audits of websites, audits of backlinks, content for websites and blogs, evaluation of metadata (checking the quality of URL, title tags, meta descriptions, etc.), optimization of video descriptions, creating connections, Google Analytics, Google Search Console, some of the data analytics and website developing technologies that an SEO agency India/ California/ Canada like ours will use and edify.

We are among the most prominent companies to implement search engine optimization best practices, such as ensuring compliance with Google’s constantly changing search algorithm. Additionally, we help businesses that require assistance in creating and sustaining a social media presence.

We can help you manage and develop quality social media content as well as set up ads on social media platforms such as Facebook and Instagram.

In addition to that, we also provide services for responding to and reacting to client interactions on social media which is also known as ORM. Influencer outreach for cross-promotion or affiliate marketing is also available for budding and already established influencers.

Digital Kangaroos has a team of creative and consistent designers who create personalized and optimized websites or web pages for businesses. Whether it is for a completely new website, a website overhaul, or a small job, web designers will handle the look, feel, and functionality of the pages.

User experience and user interface (UX/UI) design and research, picture generation and storage, web development, and web hosting, are some add-on services provided by us.

We aim to drive as much organic traffic to a business website as possible. We have a team of specialists who understand inbound marketing, customer journeys, and search engine search algorithms.

Organic traffic is known as the traffic from people who find your website online via search engine queries. Your website results will definitely go up at a soaring rate if you work with a prominent digital marketing agency.

Your website will generate more leads for less money turning your profits into massive ones. These leads will also be of higher quality, increasing the likelihood of their making a purchase.

We aim to provide you with amazing services at a really affordable price. Our services are one hundred percent authentic and help you grow your business organically and reach the target audience. What are you waiting for, it’s time to rush and book your appointment with a managed services provider.

‘Content is King’ is an extremely popular phrase and it is right in all aspects. Especially in the marketing industry,...

‘Content is King’ is an extremely popular phrase and it is right in all aspects. Especially in the marketing industry, content is regarded as the supreme power. Content is the medium to connect with the customers.

Great content is extremely substantial to reach new heights in the marketing industry. The better the content, the more people are attracted to it. There are various Content Marketing Services Online that could help in a successful brand creation.

Here is why content is really the king in a present-day scenario:

• HELPS IN BUILDING RELATIONSHIP WITH CUSTOMERS

The right content will improve the connection with the customers. There would be the creation of a good brand reputation and trust. This would eventually lead to more customers. This would also keep the existing customers quite happy.

When you give the customers the content that they think is significant, there is a better understanding between the brand and the customers. This would lead to constant support from the customers.

• IMPROVES BRAND RECOGNITION

Content will transform the brand into a credible one. It will gain the admiration and trust of the people. More and more people will come to know about the brand and will start identifying it with the passage of time. The target audience can be pleased with the content.

However, this is not an overnight process. It requires consistent efforts.

• INFLUENCER MARKETING

Influencer marketing relies on content marketing. When a brand connects with certain influencers from social media platforms, it can reach a vast audience. Associating with influencers will give brands a boost since they have a steadfast audience. As a result, if they promote some product or brand, their followers will have a belief in it immediately.

Even before social media came into existence, brands used to tie the knot with public figures or celebrities to give their brand a certain boost.

• ASSISTS IN EDUCATING THE CUSTOMERS

It helps in creating awareness among the customers. You need to prove to your customers why they should stick to the brand and what they are going to learn after investing in it. The queries regarding the brand should be answered to give the customers a much clearer vision. They should be told why your brand is the best and stands out in the competition.

• CONTENT HELPS THE BRAND BY GIVING SOMETHING PECULIAR

A brand lacking comprehensive content will lack uniqueness. There would be nothing for the brand to offer except its services and products. Content offers a certain edge to the brand and helps in cutting out competition. Study the content of your competition and its targeted audience. You should follow things that your competitors have not paid heed to.

This would surely provide your brand with a distinctive touch.

• CONTENT IS A PROPER BRANDING TOOL

There are diverse fields where content is at its peak. These include video streaming, podcasts, and visual search. Content is used extensively in all these fields. It has emerged as a comprehensive branding tool. Various Digital Marketing Services Online know the importance of content in achieving success.

• COST-EFFECTIVE

Content can help in saving your bucks. With the help of content marketing, there would be an escalation in traffic which would help increase sales.

However, this process requires a lot of patience. Spending about 7 to 8 hours a week on the creation of content can increase the traffic. Focus on the content that affects the target audience to maximize the results. Thus, content is undoubtedly the king in every field. Talking about social media platforms or digital marketing, content is quite significant for success in brand creation. Design and visuals are important but its creation with killer content will make the brand more successful.

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to...

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads, and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its needs, types, and budget to how it helps your businesses thrive in this competitive world.”

The number of people coming online is increasing at an exponential pace. Modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends keep an eye on the markets and change customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen to buying advice from their favorite social media or YouTube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging, and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

• Content keeps the audience informed and updated regarding the latest trends, news, and solutions to their problems.
• Social media helps the business to pitch new followers and customers and engage them as friends.
• SEO optimizes the content and helps to reach the person who has been searching for similar services/products offered by you.
• Email marketing/ blogging helps to follow up with the audience and ensure that the audience is getting the solutions for the problems.
  
  What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

• Create awareness and engagement.
• Pitch new customers, and followers and convert visitors.
• Shorten the buyer’s journey by providing him with appropriate answers to their queries.
• Trigger social sharing and boost word-of-mouth marketing.
  
  
  What are the Different Types of Digital Marketing?
  
  Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads, and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

Social Media Marketing

Here marketing is done on social media platforms to drive more traffic, increase brand awareness, and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps drive traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads, and LinkedIn’s sponsored messages.

Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts, or events to attract the audience to the business website.  Email marketing includes:

• Blog/ subscription/ newsletters
• Follow-up emails to website visitors
• Welcome emails
• Holiday Promotions/Loyalty programs
• Emails for customer nurturing such as tips, deals, coupons, etc.
  
  Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles influencing the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost Your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium, or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer monthly subscription plans. The best part is that you can easily upscale, downscale, and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always be on creating high-quality and relevant content that your niche audience will definitely consume and engage in.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify...

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping on the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle.

Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips, and campaigns that help ease your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  

Neil Patel is the one person whom we all trust for the latest trends and updates in digital marketing. Neil Patel, the co-founder of NP Digital and Subscribers, shares some interesting insights on expected digital marketing trends in 2020. This top influencer across the web shares that you need to diversify your efforts across various platforms and channels to get maximum return. 

Additionally, he insists that personalization is the only option to tap the genuine traffic as nearly 97% of the traffic is either junk or unqualified. We have to tap that 3% and make them conversion-ready. 

The competition is growing stiff with each passing day as the good channels are getting saturated extremely fast. Your business needs exposure to multiple channels as relying on one channel such as Facebook, E-mail or Quora would not yield your results alone. 

Even if you are getting explosive traffic and staggering growth from a single channel, it will last shortly. The competitors who are keeping an eye on your progress will jump on board and will make it harder to survive soon.

Here are the 3 Trends that you need to follow to win the 2020 Online Battle

Digital Marketing today needs an innovative, personalized, and professional approach. Following the archaic strategies would pitch only marginal gains. The outbreak of COVID-19 has deeply disrupted the economies. Thinking positively, this Lockdown has given businesses enough time to analyze and understand their goals.

 You need to stand up front and refurbish your approach to stand indomitable in 2020.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Drop in Video Reach

Today everyone is doing Youtube, Instagram, Periscope, and Snapchat!

The videos posted are lacking originality due to the saturation of video content. People just pick one big video, chop it up into bitesize chunks, and keep posting across their platforms. The audience is getting bored with similar-looking stuff. With no originality coming up, the viewership is certainly declining.

But, hold on!

Where the viewership of normal videos is going down, live-streaming is growing at a mind-boggling rate. For the last couple of years, every social media channel has been trying to vie for the attention of the audience by launching their own live-streaming services.  

The love of the audience for raw, unedited, real-time, and in-person content is growing leaps and bounds. People want to see their favourite entertainers, influencers, content creators, etc. in real-time.

Live streaming is garnering the attention of the business world. According to VisualStoryTell, live streaming projections would be worth a whopping $70.05B by the next year (2021).

Time to Try Something New:

Next time you plan to post your next blog, just spare 5 minutes and fire up a live video. Tell your viewers what you are going to publish, and the reason, and give them a teaser of what will be included in the blog.

What You Will Gain Out of Live Streaming?

The live streams are often flooded with comments, discussions, suggestions, likes, dislikes, and so on. This allows the brands to create more authentic connections with their customers. The brands can drive meaningful insights into the expectations of the participants.

So, go live now. If you are unable to make it every time, just try going once a month.

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Good Content Still Matters

Content Marketing still continues to be an inevitable part of every digital marketing space but with a twist. In 2020, you need to focus on several aspects of content along with quality. Context and target audience are the two naïve factors that need attention.

To understand online content in a better and deeper way, Google is continuously updating its algorithms to make the crawling bots smarter. So, businesses must work on areas to capture their target audience by tailoring more precise content in 2020.  

How to Rank High in SERPs in 2020?

Rather than chasing the latest SEO trends, it’s time to focus on ensuring fast-loading speed, well-written content, and useful links.

Content marketing is here to stay!

Voice Interaction Continues To Rise

2020 and the following years will see a drop in mobile traffic and a significant increase in voice search. All thanks to Voice-driven smart assistants such as Siri, Google Home, Alexa, etc. Verbal interaction is now a preferred way of digital interaction. The voice-driven devices are catching up with the audience to shop and search.

After the inception of Google Snippets, organic search traffic has been hit severely. To combat this, make sure to optimize your website for voice search. Adopting a voice strategy, helps the brands not only to remain relevant but also to impart an optimized and unique customer experience. This will amp up brand loyalty and foster relationships down the line.

Pro-tip to Optimize for Voice Search

To optimize the content for voice searches, try to opt for a conversational tone and use keywords that people will use. This will not only help you to ace voice searches but also appear in the featured snippets and much-coveted position zero on Google searches.

Get Involved or Left Behind – Choice is Yours!

In 2020, Live Streaming, Quality and targeted content, and Voice searches are the three most prominent digital marketing trends. Audiences today want new and exciting ways to connect with businesses that make their e-journey more enjoyable and easy. 

So, which of these trending things will you try first? For more interesting insights on digital marketing keep reading our blog and stay tuned with us.

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses...

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses are facing tough challenges to reinstate their online presence.

Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable.

This post of Digital Kangaroos discusses how brands and business can remould their digital marketing campaigns to keep up with the changing consumer behaviour. Plus, we will discuss some points on how to target customer concerns and queries on a limited budget.

Read More: How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Proactive Scenario Planning

The brand must analyze the best to worst-case scenarios from the perspective of business, customers and other patterns. The business must not plan on high-level corporate scenarios alone. Drill down to the individual levels.

Identify the challenges, scenarios, expectations and actions.

Listen to the Changes

In the current scenario, people are more closely aligned with friends, family and local businesses.  It’s the right time to go for local and hyper-local digital marketing. Let your customers know what you are doing in this lockdown and how you care for them.

Roping social influencers in your digital marketing strategy could turn out to be a game-changer for your business.

Know your Influencer?

Anticipating Operational Impacts

The businesses must adapt their digital marketing strategies to reflect the ground zero realities to the customers. Use newsletters and emails to proactively address the common queries and questions of the audience.

It’s time to ramp up your digital delivery by promoting your website, apps and other mobile services.

Remoulding the Digital Marketing Plan

The coming few months are the most critical. If you have still not joined the online world, go for online corporate training in digital marketing and jump on the bandwagon with full preparation.

Remember, everyone is sailing on the same boat. Each one of us is looking for a secret key to replace the lost opportunities. You certainly cannot control the past, but a chain of events can be triggered using digital marketing to improve the present and future.

Here’s how you can improve your ongoing campaigns.

Social Media

Social media is a vital component of digital marketing that helps brands to communicate with potential audiences directly. During this lockdown, take measures to improve your online presence. Tailor your posts in such a way that these offer easy access to the information the audience seeks.   

Additionally,

Through your accounts, the brands should communicate regarding any changes in delivery, stocks, shortages, closures, etc.

If you have a large customer base, it’s better to start a social media group. Here people can post their concerns and queries. This acts as a forum and will not hamper your brand image on the main official page.   

It may happen that the social media messenger account is receiving a large number of queries; you can set up an auto-reply feature that will outline your expected response time.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Paid Search

When you are going for a paid search, you must ensure that every penny is properly utilized. The world has seen a massive reduction in online shopping other than essentials as more and more people are going for work-from-home options. Here the brands need to re-strategize as per the changing audience behaviour.

Ensure that the budget is utilized maximum to demographics where the brands can meet the demand.

Use the scheduling option wisely. Don’t go for the 24/7 calling option, when you know there is no one to pick up the call. 

Review your ad before hitting the publish button to gauge that the message tone is perfect for the publishing social channel.

You can update your site links to focus more on delivery information or re-create the content as per the ongoing scenario.

SEO and Content

You may need to re-create your content or add some more details regarding any information your customers expect to get from you. Keep on posting through blogs or social media posts regarding essential topics. Do that as per your frequency or whatever is the need of the hour.

Channelize this opportunity to support your existing customers and re-establish brand loyalty and trust through proper SEO and Content methods. Here’s what you can do:

Update your opening/closing times on all your official pages such as your website, social media, Google My Business, Google Maps etc.

Any operational changes should be communicated through the blog or an informative post.

Try to create a FAQ based on the latest customer queries.

Connect with Digital Kangaroos- the best digital marketing company in North India for more tips on how to keep your SEO intact in this tough time.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Analytics

Keep a close eye on analytics and visitor behaviour. Adapt your strategy as per the stats. Analyze the changes happening in your traffic. Stay alert and understand how the current scenario is driving the users to identify new business opportunities.

You can achieve this by understanding their needs and patterns through keyword analysis.

Dive into the New Digital Wave with Digital Kangaroos

At Digital Kangaroos, our hearts go out to the families who have been impacted by this global pandemic. In our aim to minimize the impact and flatten the curve, our team is working from home to provide you with an uninterrupted flow of services.

We are keeping our lights on so that our clients can contribute their part in raising the economy as much as possible. In this time of uncertainty, we stand by our clients and are working in overdrive mode to ensure their success.

Facing any digital marketing issues? Connect with us at info@digitalkangaroos.com.

Digital Kangaroos wishes a speedy recovery to all those who have been impacted!

We are playing our part. Are you? Stay Inside and Stay Safe.

To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.