Digital Marketing for Small Businesses

The What, Why and How of Digital Marketing for Small Businesses

Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its need, types, budget to how it helps your businesses thrive in this competitive world. The number of people coming online is increasing at an exponential pace. The modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions.  The…
Digital Marketing Trends 2020

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle. Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips and campaigns that help to ease out your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  …
How to remould your Digital Marketing during COVID-19 Lock Down?

How to remould your Digital Marketing during COVID-19 Lock Down?

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, the businesses are facing tough challenges to reinstate their online presence. Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable. This post of Digital Kangaroos discusses how the brands and business can remould their digital marketing campaigns to keep with the changing consumer…
How Digital Marketing helps your Business Survive the Tough times of Covid-19?

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their business amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till the things turn normal”, but hard to practice. Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures. Desperate Times call for Desperate Measures! Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis. It's very…
Is relying alone on SEO dangerous?

Is Relying Alone on SEO Dangerous?

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous. SEO is imperative…