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In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of...

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of a robust online presence is a well-optimized Google My Business (GMB) page. A properly managed GMB page can significantly impact your visibility, customer engagement, and overall online reputation. In this blog, we will explore the best ways to improve your Google My Business page, leveraging the expertise of Digital Kangaroos, a leading web development and digital marketing agency.

1.Claim and Verify Your GMB Listing

The first step to improving your GMB page is to claim and verify your listing. Visit the Google My Business website and follow the simple steps to claim ownership of your business. Verifying your listing adds credibility to your page and enables you to access and optimize its full features.

2.Optimize Your Business Information

Make sure that the information about your business is precise, comprehensive, and kept current. This includes your business name, address, phone number (NAP), website URL, hours of operation, and category. Optimize your description by incorporating relevant keywords to enhance your page’s visibility in search results.

3. Add High-Quality Visual Content

Visual content plays an essential role in captivating and involving prospective customers. Upload high-quality images that showcase your products, services, and premises. Include photos of your team, satisfied customers, and behind-the-scenes shots to add a personal touch. Regularly updating your visual content keeps your GMB page fresh and appealing.

4. Encourage Positive Customer Reviews

Positive feedback from customers serves as a valuable asset in establishing trust and credibility. Encourage satisfied customers to leave reviews on your GMB page by providing excellent service, requesting feedback, or offering incentives. Demonstrate your dedication to customer satisfaction by promptly responding to both positive and negative reviews.

5. Utilize Google Posts

Google Posts allows you to share updates, promotions, events, and other relevant content directly on your GMB page. Take advantage of this feature to engage with your audience and provide valuable information. Use eye-catching visuals, compelling headlines, and concise descriptions to grab attention and encourage user interaction.

6. Leverage Q&A Section

The Q&A section of your GMB page allows customers to ask questions about your business. Monitor this section regularly and provide accurate, informative answers promptly. This not only helps potential customers but also enhances your page’s credibility and demonstrates your commitment to customer service.

7. Monitor and Respond to Messages

Google My Business provides a convenient messaging feature that enables direct communication between customers and your business. Ensure that you enable messaging and monitor incoming messages regularly. Respond promptly and professionally, addressing customer inquiries, providing information, or directing them to the appropriate channels.

8. Use GMB Insights for Data-Driven Decisions

Take advantage of the valuable data provided by GMB Insights. This tool provides valuable information about how customers find your business, their engagement with your page, and other key metrics. Analyze this data to gain insights into customer behaviour, preferences, and areas for improvement.

9. Implement Local SEO Strategies

Optimize your GMB page for local search by incorporating local SEO strategies. Include relevant keywords, and location-specific content, and ensure consistency across all online directories and platforms. This enhances your page’s visibility in local search results and increases your chances of appearing in the coveted “Local Pack.”

10. Regularly Update and Maintain Your GMB Page

Consistency is key when it comes to managing your GMB page. Regularly update your information, respond to reviews and messages, and post fresh content. This shows that your business is active, trustworthy, and committed to providing excellent service.

Why Choose Digital Kangaroos for GMB Optimization? Digital Kangaroos is a stellar web development and digital marketing agency known for its expertise in optimizing Google My Business pages. Here’s why you should consider Digital Kangaroos for your GMB needs:

• Extensive Experience: Digital Kangaroos has a proven track record of successfully optimizing GMB pages for various businesses across different industries.
• Holistic Approach: The agency takes a holistic approach, combining its technical expertise with strategic insights to deliver comprehensive GMB optimization solutions.
• Customized Strategies: Digital Kangaroos understands that every business is unique. They develop customized strategies tailored to your specific business goals and target audience.
• Cutting-Edge Techniques: The team at Digital Kangaroos stays up-to-date with the latest trends and techniques in GMB optimization to ensure that your page is at the forefront of digital marketing strategies.
  
  Conclusion

Optimizing your Google My Business page is a crucial step in enhancing your online presence and attracting more customers. By following the best practices outlined above, as recommended by Digital Kangaroos, you can effectively improve your GMB page and leverage its full potential. Take control of your online reputation, engage with customers, and increase your business visibility with a well-optimized GMB page. Trust Digital Kangaroos to guide you through the process and unlock the benefits of a robust online presence.

As more and more people rely on the internet to find products and services, businesses must ensure that their websites...

As more and more people rely on the internet to find products and services, businesses must ensure that their websites rank well in search engine results pages (SERPs). That’s where Search Engine Optimization (SEO) comes into the picture. In this blog post, we’ll discuss why your business absolutely needs SEO and how SEO services offered by Digital Kangaroos- the premier web development and SEO agency in Punjab, Delhi, California can help you achieve your goals.

The Main Objective of SEO

The primary objective of SEO is to improve a website’s visibility in search engine results pages. When a user enters a query into a search engine, they are presented with a list of results that are relevant to their search. The goal of SEO is to ensure that your website appears at the top of the list when users search for keywords related to your business.

SEO involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. This, in turn, helps to increase the website’s ranking in SERPs. By ranking higher in search results, your website will receive more traffic, which can translate into more leads and sales.

Why Your Business Absolutely Needs SEO

Now that we understand the main objective of SEO, let’s take a closer look at why your business absolutely needs it.

Increased Visibility

As we mentioned earlier, SEO is all about improving your website’s visibility in search results. When your website appears at the top of the list, it is more likely to be clicked on by users.  This increased visibility can lead to generating more traffic for your business website, which eventually translates into more leads, conversions, and sales.

Better User Experience

SEO is not just about optimizing your website for SERP. It has a lot to do with enhancing the user experience on your website by optimizing the structure as well as website content.

This, in turn, can lead to longer visit times, lower bounce rates, and higher conversion rates.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way to promote your business online.Unlike paid advertising, which requires ongoing investment, the benefits of SEO can be long-lasting. Once your website is optimized for search engines, it can continue to rank well for months or even years to come if the content is timeless.

Competitive Advantage

In the day and age of digital, it is essential to stay ahead of the competition. The investment in SEO helps you gain a competitive advantage over your competitors. If other businesses in your industry are not investing in SEO, you can use this to your advantage by ranking higher in search results and attracting more traffic to your website.

Increased Trust and Credibility

It gets a lot easier to build trust and credibility with your customers by achieving top ranks in search engines. Users tend to trust websites that appear at the top of the list more than those that appear further down. By investing in SEO, you can demonstrate to your audience that you are a reputable and trustworthy business.

If you’re looking for SEO services, Digital Kangaroos is a premier web development and digital marketing agency that offers a range of services to help businesses improve their online presence. These services can help you with everything from keyword research and on-page optimization to link building and content creation.

Here are some reasons why you should consider seeking SEO services from Digital Kangaroos:

Experience and Expertise

Digital Kangaroos has a team of experienced and highly skilled SEO experts who have worked with businesses of all sizes and in various industries. They have a deep understanding of SEO and keep up-to-date with the latest industry trends and best practices to ensure that their clients receive the best possible service.

Customized SEO Strategies

Digital Kangaroos understands that every business is unique and has its own set of goals and objectives. That’s why they develop customized SEO strategies tailored to each client’s specific needs and objectives. This approach ensures that their clients receive the best possible results.

Holistic Approach

Digital Kangaroos takes a holistic approach to SEO, which involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. By taking a comprehensive approach to SEO, they are able to achieve better results for their clients.

Proven Track Record

Digital Kangaroos has a proven track record of success in delivering results for their clients and has helped them achieve better search engine rankings, more website traffic, and increased leads and sales.

Transparency and Communication

Digital Kangaroos believes in transparency and communication and keeps their clients informed throughout the entire SEO process. They provide regular updates on the progress of their client’s campaigns and are always available to answer any questions or concerns their clients may have.

In a nutshell, Digital Kangaroos with its experience, expertise, holistic approach, proven track record, and commitment to transparency and communication is a trusted partner for businesses looking to improve their SEO performance.

One part of digital marketing is generating leads, and it is the foremost step.  The increased engagement on the internet...

One part of digital marketing is generating leads, and it is the foremost step. 

The increased engagement on the internet has increased the difficulty in retaining customers on the website. It is overwhelming to generate leads and effectively turn them into consumers. 

Growth marketers need to lay out a specific set of strategies to enhance lead generation. Although it is beneficial for every e-commerce website, optimizing the website is the ideal option for small enterprises to generate leads. 

But why is SEO important, and how can you optimize your website? Continue further to clear all your doubts. 

Why is SEO important?

SEO has proven to be a crucial digital element. Optimizing the website helps the enterprise to be on top of search engine rankings. 

With a good SEO strategy and planned tactics, it is possible to glorify the business. However, it requires patience to convert the leads into actual revenue. 

The SEO strategy should be drafted to suit the needs of the business type. The optimizing strategy should be strong enough to not be affected by the search engine algorithms. 

Google is the most used search engine in the entire world, and YouTube seconds it. The growth marketers set up the strategies according to the analytics of Google rankings. 

Better SEO tactics mean better user experience. Analyzed and calculated SEO techniques would increase the chances of solving the user’s queries. 

SEO experts use backlinks and local citations to target a specific area’s audience. Adding regional keywords will improve the chance of higher search engine rankings. 

SEO bestows new techniques and practices constantly. Constantly monitoring and updating the strategies maintains the website’s top position. 

SEO has long-term effects, although it takes time to observe the desired results. Even a failing website will be in the top searches with the best SEO tactics.

How do Optimize the Websites to Generate Leads?

Now that we have understood the basic importance of optimization, let’s move further on how to optimize websites. 

• Multifaceted Approach

Having a multifaceted approach is necessary for life, especially when expanding your domain. A planned SEO tactic yields the best possible ROI. 

It is pivotal to maximize efforts in different areas to optimize lead generation. Not all components of some tactics need to be implemented. However, it is beneficial to tamper with some of the strategies. 

A successful SEO utilizes organic SEO, Pay-per-click advertising, and social media marketing. 

Generating leads is the first step, but leads are nothing without the engagement of the audience. 

• Optimizing the Website 

A user will only be attracted to a user-friendly and easily accessible website. Although gaining traffic is the key purpose of lead generation, responsive web design converts the leads into consumers. 

The easier the website navigation, the longer the potential buyer would stay. They would click the back button faster than Usain Bolt if it makes the task difficult. 

The content and design of the website should be of premier quality. So should you put more emphasis on the colors, the design, or the content? That’s a pondering question. 

• Enhance Usability

The website design should be easy to navigate for both new and old users. 

Not too many changes should be made to the website constantly. Subsequently, the dedicated visitors would lose their connection with the website. 

Further, pop-up ads are a great way to result in CTA actions. But giving too many pop-ups might annoy customers, especially contemporary buyers. 

Too many pop-ups waste their time while surfing through the website. In return, they would head back and give the website a high bounce rate. 

Pro Tip- Use pop-up ads at an appropriate time and website page. Pop-up ads during checkout or at the payment option will give adverse results. 

• Mobile-Friendly Design 

As said earlier, it is better to have a responsive web design. A few of the potential buyers visit the website in desktop view. 

Mobile devices contribute to 80% of website engagement. If the website is not designed for mobile devices, it is likely to receive a higher bounce rate. 

Simplified websites with easy access buttons enhance the user’s experience. It further gives the appearance of a professional website. 

There is no need for complicated fonts and designs. This would make the text unreadable and incompetent. Besides, the website looks unprofessional. 

Always opt for a minimalist approach to e-commerce websites. 

A simple website is an effective one!

• High Speed 

No one has enough time to surf through a non-accessible website. 

If the website takes time to load, it compels the customer to leave the website, which gives a higher bounce rate. Thus, not generating leads. 

Enhance your websites with online tools for lead generation. 

• Optimizing the Landing Pages

Landing pages are an excellent way to generate traffic. Providing appropriate information brings the potential customer to the landing page offering the same information. 

Using A/B testing sets a benchmark for a particular SEO strategy for lead generations. This would help to know if the landing page needs improvement. 

Try to adapt the strategies according to the user’s liking. However, keep in mind to not duplicate the content on your website. Google Analytics does not appreciate plagiarism. 

The pages should offer a clear message, keeping in mind the target keywords. Additionally, there should be a connection between the lead generation source and the landing pages. 

Remember- Keep the content and design visually appealing and consistent. 

Final Thoughts

It might sound overwhelming to generate leads by optimizing the websites. It is not the task of a single individual. 

It requires a hard-working and skilled digital marketing team. However, hiring one is a daunting task. 

If you need to hire a digital marketing and web development agency, you can always visit Digital Kangaroos. We specialize in SEO strategies and web development. Our team works diligently to bring forth the best results for your website. 

The sweetest, most amazing, and simplest era of phonebooks is now definitely long behind us, and the trees surely thank...

The sweetest, most amazing, and simplest era of phonebooks is now definitely long behind us, and the trees surely thank us for that!

But that actually does not mean that it is no longer a nice perk to have your business in an online directory—it is definitely a must-have.

However, many small businesses cannot be really expected to upgrade their technology at the rate of large groups like Google or Microsoft. Hence, we are here to help you take the very first step of getting your own business listed on GMB (Google My Business) by merely answering the following queries:

• What is Google My Business in general? And why is it important?
• What are the benefits of Google My Business?

What is GMB (Google My Business)?

In short, Google My Business is generally like a virtual or say online directory or phonebook. Not only this, Google My Business can also make your business much easier to eventually be found on Google at any given point, but online, as the virtual phonebook or directories.

Google My Business is definitely a kind of free tool that normally allows your brand or business to get listed and to show up generally alongside other related small or local businesses whenever someone looks up to your brand or business name or to purchase some product or service or search a related term. Your business information for example your phone number, your business website, the handle’s address, hours, review ratings, and more will all be surely available on one easy virtual platform for every potential customer or audience.

Benefits of Google My Business Listing for Our Business

Despite those tempting and amazing funnel/statistics, many brands or businesses are still missing out on the beauty and usability of Google My Business. So, let us dive deeper into the goods and specifics of how a GMB strategy can benefit your small or large business. Digital Kangaroos is the best Digital Marketing Company in North India to guide you on the usage of GMB.

Check out the mentioned 9 GMB benefits:

1. Boosting sales through Google Maps

Seeing all the prevailing trends, we find quite quickly that Google search is effective for narrowing down many options and facts—especially for consumers who are nowadays using mobile or other handy devices.

For instance, people use Google Maps, even to locate all kinds of brands and small businesses nearby. When it is more convenient and easier for customers or visitors to come to your business if they find you somewhere close by, you are more likely to make that sale for sure.

2. Using Google’s 3-pack with Google My Business

In case you are not aware or if you have used Google’s local search results earlier over the past few years, you might have probably noticed that the only local listings to generally show above certain organic results on search engine result pages are in a limited and 3-pack format.

What most brands usually don’t know is that merely by creating a free Google My Business (GMB) listing, you can surely boost your local rankings and even the odds of being included in Google’s local 3-pack.

3. It helps you build trust with your own customers

One of the biggest known hurdles that consumers face today is building enough trust with a brand or business to confidently make a smooth purchase. As a business owner, for you, one of the simplest steps or ways you can take to help with that is to provide your audience with the business’s location on Google My Business.

4. Ratings on GMB boost your appeal

A higher number of people read reviews before even making a decision to purchase. With a GMB listing, customers or visitors will surely be able to review your business and leave certain feedback for others to see.

With this, over time, you will start to collect more and more reviews and a higher plus great overall rating (responding to certain reviews may also help you with this). This is especially helpful when you need to gain a competitive edge.

5. It helps you to increase your traffic

A common challenge for all local businesses is getting a sudden or gradual increase in the SERP or quality website traffic as well as possible in-store visits. While there’s no way to completely avoid certain ups and downs throughout the year, having a GMB listing can greatly help boost your numbers across the competition.

6. It helps you to know more about your customers/audience

It is no secret that the more you know about your audience/customers, the better you will be able to appeal to them. From your GMB page, by precisely navigating to the Insights section will surely give you a wealth of great and valuable analytics that will clarify how visible your business or brand is, who your target audience or customers are, and how they are in generally engaging with your respective business.

7. It helps you to be at the top of SERP

Just like all of us, Google always and also has a job to do. While sometimes to you it may feel like it might be working against you, Google itself wants to tell your customers about your brand or business or the product and services that you provide because it surely needs to provide searchers with the most efficient and valuable information.

The more Google knows about your business, the higher it will primarily rank you at the top of search engines.

8. It helps in increasing the Engagement With Your Brand

Google My Business profiles also provide ample opportunities in larger areas for engagement with your visitors. Potential customers can definitely access your website with just one tap or click.

9. Get Ahead of Your Competition with GMB

Ranging from the longest blog to the smallest snippet of content, your GMB description gives you a great opportunity to stand out precisely from your competitors is usually a consumer’s initial scan through provided search results. It displays certain brief descriptions to help many users quickly identify if your brand or business is what they’re generally looking for.

Get Started with Listing your Business on Google My Business Today

Setting up a Google My Business account is definitely painless and requires minimal maintenance once it is in running terms. Even if you are short on time, you can also find a digital marketing partner to really help you with Google My Business. Either way, we know that GMB is surely not a want-to-have thing, but a need-to-have asset to precise your marketing plan.

SEO is quite a controversial topic regarding which many individuals exercise different opinions. There are a plethora of SEO myths...

SEO is quite a controversial topic regarding which many individuals exercise different opinions. There are a plethora of SEO myths that we hear in our day-to-day lives that need to be exposed and addressed effectively. People still need to be made aware of how search engines work.

Here are some reasons why a lot of people have a belief in SEO myths:

REPETITION

The repetition of SEO myths makes them seem quite believable. They are often shared on various platforms which include social media, presentations at multiple conferences, blogs, and a lot of other places as well.

However, one should not argue if myths are encountered. Instead, awareness should be created among people. The queries of people concerned with the myths should be cleared hence making them aware of them. People should be showered with enough proof so that their vision becomes crystal clear.

• MYTHS ARE GENERALLY THE “EASY ANSWER”

People view SEO as free traffic. It is often noticed that the too-real-to-be-true answers come out to be SEO basics. Such answers can ironically cause harm to the clients.

Precautions should be taken before implementing such answers otherwise they would cost a lot. In some cases, SEO would bring forward an inappropriate search from a long time ago. Implementing such a result can produce unwanted effects. You should stick to the most recent search results.

• EXCESSIVE INFORMATION

There is a plethora of information in the form of articles, documents, guides, eBooks, podcasts, and on and on. In other words, there is an overload of information. This overload ironically causes misinformation rather than information. To counter this flaw one should stick to communication. This would prevent the messing of results. Credible sources should be followed.

• A BELIEF IN RANKING

There is a spontaneous belief among people that whatever ranks high on Google is credible. People generally go for the top search results. Google does not always give a high ranking to correct answers. There is a lack of accuracy. Thus, there is a strict need to filter every speck of information. The sources should be thoroughly checked if some context has been morphed or not.

• LESS CRITICAL THINKING

The information should be gathered and processed before taking any kind of action in order to do the best for the brand or business. Everything should be examined from head to toe in order to be on the safer side.

You should question everything. Experience and knowledge should be used to have a good perspective of things. The best possible results should only be focused on. One should be blunt while dealing with stuff.

• THE SOURCE SEEMS FINE ENOUGH

There are a few sources on the internet that provide erroneous and misleading information. There should be a production of only legitimate information. The misinformation can cause problems for clients.

Many authors go with writing wrong stuff which turns out to be of no help to the customers. Reputable publishing sites generally admit their mistakes and correct them whereas the irresponsible ones tend to ignore them. Two or three verified sources should be checked that are extremely trustworthy.

• SEO’S ARE CONSIDERED THE BEST

It is regarded as the best practice in the field of e-commerce. However, SEO lags behind in other fields such as news and enterprise. Some SEO practices that are regarded as the best could eventually turn out to be the worst for other websites. There is an unavoidable variation. In order to resolve the myths associated with SEO, an educational approach has to be followed. Broader aspects have to be evaluated especially about how things work. The misunderstandings should be cleared at any cost. You can follow Digital Kangaroos for more information.

“A fancy website built without conversion rate optimization strategy is more like a car having no wheels – physically present...

“A fancy website built without conversion rate optimization strategy is more like a car having no wheels – physically present but going nowhere!”

Do you know you just have 0-8 seconds to impress your visitors?

96% of the visitors don’t make a purchase.

 A 1-second delay in load time can reduce your ROI by up to 7%.

Surprised?

Conversion of visitors to customers and leads is the key objective of every business, online or offline – big or small. However, the factors affecting the conversion rates are multitude. The best way to do this is to try and test what works best for you. But, in this competitive world, no one has that much time, budget, and resources because a single blip can rule you out from the competition. Digital Kangaroos- the best web development company in Punjab brings you some time-tested web development tips that will help you gain visibility, establish brand recognition, and of course boost conversion.   

Great Website Foundation

A fancy website built without a conversion rate optimization strategy is more like a car having no wheels – physically present but going nowhere. The same goes for the website. Your website needs a strong foundation along with rightly placed things for a great push. Here’s what you need for a solid foundation:

• Professional Design

To make a dynamic impact in front of your customers, you need to tell them that you really care for them and are serious about your business. The golden way to do this is by giving a professional touch to your website and getting it designed by the best web development agency in Ludhiana.  

Make sure that your design is unique, professional, and eye-catching.

• Update Regularly

Apart from design, make sure that your web development takes place on the latest programming languages, and frameworks and is fully secure. Keep updating your plugins, templates, and other software regularly so as to keep the hackers away. Add site security to make your website reliable and trustworthy.

• Clean Design

A clean design ensures that your website is navigation-friendly. All your links, whether in the footer, navigation bar, or other service/product pages should be super easy to find. Don’t assume that the user will be digging deep to find the required thing. It isn’t a hide-and-seek game, it’s a clear business!

If your website is loading slowly or lacks impressive design, you’re going to lose your customers anyhow. Connect with the best web development company in Ludhiana to give a solid foundation to your website. 

Keep Search Engines Happy

Gone are the days when SEO was all about stuffing keywords. Now, it is more about the user’s search intent. The more you rank on relevancy parameters, the higher you will rank on SERPs. Keeping search engines happy, is keeping your visitors happy too! Here’s how you can do that.

Responsive design

Back in 2015, mobile search surpassed desktop search. Even in the latest 2021 algorithm updates, Google has made clear that only responsive or mobile-friendly web pages will be allowed to index. The intentions were made crystal clear when Google launched their mobile website tester. This test will allow the user to check and verify their websites for mobile devices.

Before giving a green signal to your website, make sure it passes this test. Any red flags should be sorted as soon as possible.

On-page SEO

It’s always worth taking out few hours and learning how to do SEO for your website. Well, off-page SEO may be left for the professionals but with some minor tweaks in your content, you can easily achieve an optimized page.  These simple and small changes will help you gain a better position on SERPs as compared to your competitors.

Listen to Your Customers

Your customers are your best advisors, listen to them. It’s always best to sit with them or call them for feedback. Use the analytics to learn how your clients interact with your website. The length of the page doesn’t matter. What matters the most is the engagement levels of your landing pages. Consult the best web development company near you for a quick review of your website and get an action plan designed if the values fall below the desired ones.

Eliminate Unnecessary Elements

Your web design is going great. You have left no stone unturned to make it engaging and alluring. But, there are certain elements that unintentionally hinder your conversion rates if you’re not careful. For example: your navigational bar may attract customers and hinder the conversion coming from the home/landing page. Most webpreneurs prefer either going for a single-page web design or just removing the navigation (menu) completely from their website.

 Adding elements such as unnecessary images and sign-up forms to your websites distract the visitors from clicking the call-to-action button, thereby, increasing the bounce rate.

Fear of Missing out

Your website must convey a sense of urgency to shoot up the conversion levels. Establishing FOMO or fear of missing out is a great place to start. People are more likely to buy services or products that make people feel at a loss when they don’t buy the available product/ service or avail of the offer. Hubspot reported that using a red CTA button increases the conversion by 21%. Additionally, using timers on the website persuades the visitors to make a decision immediately. 

Key Takeaway – Never Stop Improving

Even though there are a plethora of adjustments that you need to make to skyrocket your conversion rate, it may be difficult to draw conclusions too early. Audiences may respond to different changes differently. Keep testing and improving to understand what works best for your audience. And don’t forget that your web analytics is your Excalibur that helps you fight through every situation. 

Still confused about optimizing strategy? Looking for the best web development agency in Punjab to step into the online world?

We at Digital Kangaroos– the best web development and digital marketing company in Ludhiana/Punjab, are working round the clock to deliver the best digital solutions for all your business needs.

Internal links are arguably the most underrated SEO strategy for getting high ranks in SERPs. It’s completely in your hands...

Internal links are arguably the most underrated SEO strategy for getting high ranks in SERPs. It’s completely in your hands as you don’t have to look up to some agency to do this for you. Internal linking indeed helps you rank higher in Google with a 100% success rate.

Internal links are the links that point or go from one page to a different page on the same website (domain). The primary role is to make the website navigation friendly. Both, search engines and users use these internal links to find content on the website.

Why internal linking is important?

There are three main reasons why we need internal linking.

• Crawlability: It helps search engines and web crawlers discover new pages that can be indexed.
• Authority: Internal linking boosts your Page Rank i.e. power up other pages as well and spread link-equity around the website.
• Relevance: Apart from aiding users in navigation, they also help search engines to better understand what the page is all about.
  
  How you can use internal linking to boost your ranking?

There are many types of internal links that you can use on your web pages such as the menu, homepage links, footer links, etc. In addition to this, there are links that you can add to your content. These are called contextual links.   

Contextual links point to related or interesting content on your website. Through anchor tags and text, it allows search engines to find out what your page is all about and determine the page rank.  So, good internal links are a vital component of a successful SEO strategy.

You can begin by:

Determining a logical hierarchy of your site structure

Consider your website as a mind map. The homepage should be on top, followed by the sub-categories that should branch out from that such as the services page, about us page, blog, etc. And, from these topics, you can branch out to other sub-topics.

For example: If your website is about digital marketing, the services can branch out as PPC, SEO, SMM, etc. These branches are created using internal links.

But, this mind map is pretty basic and may not give entire information to the web crawlers or search engine bots.

To counter that you can create:

Content Hubs

Content hubs are just an interlinked collection of all web pages related to a similar topic. Here you create pages around a topic and its sub-topics and link them internally through phrases or keywords.

For example, You can further group Blog> Link Building Guide into subtopics such as broken link building, guest posting, tips for bloggers, etc. These pages would be linked with the main category but don’t miss out on linking these pages internally with each other as well.

This will boost relevancy and your pages will get internal backlinks that certainly boost the overall page authority. Also, creating internal links between related pages will help all of your pages rank high on Google.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Now, what if you have created hundreds of pages without any specific structure in mind?

Identifying each page and finding its relation would be tedious. Here are three ways to find internal linking opportunities:

• Google’s ‘site’ Operator:

Use the ‘site’ search operator in Google to find all the pages related to your website. For example, you want to link all pages that include ‘digital marketing tips’ on your website.

Open Google and type:  

site:<website-name>/<category>/ “digital marketing tips”

This will list down all the pages having the ‘digital marketing tips’ phrase. Open individual pages and start linking them with each other.

• Perform Site Audit

There are many site audit tools (both free and paid) that help you look out for link-building opportunities. If that feels too technical, you can consult a professional web development and digital marketing agency near you to do the site audit for you. These professionals will remarkably amp up your rankings by making the most of link-building and other SEO strategies.

•  Identify Power Pages

There would be some pages on your website that are powerful, have great visibility, and have earned external backlinks. Such pages have more ‘authority’ that can be passed on to other pages as well on your website. So, you can use these pages to link back to your internal pages with similar intent.

Whatever method you choose, just be cautious not to force the links unnecessarily if the things are irrelevant. Also, don’t flood your page with internal links.

What if you don’t have any pages with good ‘Page Authority’?

Contact Digital Kangaroos– the best web development and digital marketing agency in North India, for a complete site audit today.  Get back on rankings now!

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds...

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds against their favor. Here’s how you can build visibility and brand recognition for your restaurant and boost your revenue.

The key to any successful business lies in knowing how to market your products/services to the audience in the right way.  For that, you need to look out for answers such as:

“How to attract people to my restaurant?”
“How to gain visibility in the local market?”

“Why is my existing website not drawing any results?”

The answers to your apprehension lie in digital marketing. Well, you might get some recognition via traditional marketing methods such as flyers and radio commercials. The truth, however, is that in today’s world, it’s the online presence that makes you authentic, genuine, and popular.

Without a strong online presence, you will sooner or later be dominated by your competitor who has an exceptional digital aura. But you don’t have to worry! Digital Kangaroos is here to help you. Here are a few top digital marketing strategies for the restaurant business that actually work.

Add Credibility to Your Website

Around 88% of the customers explore the internet to check the credibility of the products and services offered by a restaurant. Having an unprofessional website may make your customers bounce off and find another better option.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Your website should be professional, user-friendly, and fully functional. All the links should be working properly. The customers should be able to navigate through your menus, contact details, website online ordering, takeaways, or delivery options.

Around 45% of the searches made on Google are local and are preferably made on a Smartphone. “Near me“ and “Buy… online” queries on mobile devices have risen remarkably by more than 200% from the last year. Also, approx. 50% of the ‘near me’ searches ultimately result in physical store visits. Your website must be optimized for mobile users to capture all the local queries.   

Connect with the best website design and development Company to bestow a professional and competitive look on your website. Invest some money to get a professional logo, HD food, staff, and outlet pictures. This infuses a sense of intimacy with your restaurants, even before the customer visits them.

Local SEO

SEO for the restaurant business is one of the vital steps in attaining visibility and brand recognition. If you want to increase the organic traffic to your website, then SEO is your answer.

If someone searches for, “best vegetarian (or, your specialty) food near me”, it’s the SEO ranking that helps the netizens find you. 

Read this blog to master the local SEO yourself.

A few other points that help you boost SEO:

• Start a blog. Answer the queries, and share insights, information, recipes, tips, etc. with the visitors.
• Include local keywords on almost every page of your website.
• Create a Google My Business Account and give desired information that helps the users locate and connect with you.
• Perform link building.
• Create a Shopify account to enable online ordering. 

If you are new to SEO, always consult a professional digital marketing agency on how to begin.

Online food Ordering

The generation today can be better referred to as ‘A generation of digital nomads’ as whatever they need or want should be accessible in a few clicks!

People today expect their favorite restaurants to allow them to order food online. Being a restaurant owner, you may be missing a lot of opportunities, if you have not jumped on the bandwagon of the online ordering system.  You can easily start generating extra income by building an eCommerce website with Shopify.

Going with the digital flow doesn’t only ease the lives of your customers but ensures your exponential growth in the competitive market. Reach the best Shopify service providers as they help you:

• Establish your online ordering system
• Reach the right audience at the right place and time
• Stand unprecedented in the local food industry

Read this blog to learn best DIY content marketing ideas

Gain Followers on Social platforms

Having a website with great SEO is one side of the coin and the other side belongs to social media. It’s the social media that makes you popular instantly. There are approx 1.69 Billion people on Facebook which means that a major share of your audience can be found on social media itself.

Go for a strong social media presence. Host contests, giveaways, free meals, free dine-ins, recipe sharing, recipe contests, insights, etc. to grab audience attention and gain an impressive following. Encourage users to like, share, and follow. Digital marketing of a restaurant without social media is indeed folly.

Social media offers a great networking medium.

Read More: Why Ranking High on Google is a Key to Make Money Online?

Use Influencer Marketing

If you are planning to scale your restaurant business, you definitely need influencers.

In simple language, Influencers are the celebrities of the digital world who have credibility and a loyal audience for a particular niche in thousands (if not in millions).

So, approach some food-specific influencers in your vicinity and invite them for a review or a free lunch. You can also approach the best digital marketing agency if you are unable to find one.

Partner With Other Local Businesses

Affiliate relationships with other small businesses or complementary businesses (not restaurants) such as local hotels, grocery stores, corporate offices, etc. Plan out a strategy and start working with one another. For example: by liking or sharing their posts, guest blogging, referrals, additional discounts to customers coming from there, etc.

This will add visibility and brand popularity to your restaurant business within your community.  

Running ads once a year or doing SEO occasionally won’t move the needle. Keeping high and consistent engagement online is the key to driving sales.

Read More: Nano to Mega Influencer- With Whom You Should Work?

Need help to take your restaurant business online or gain visibility on search engines?

Digital Kangaroos is one of the top web development and digital marketing agencies that can help you with all your specific needs and requirements in the digital world. Explore our portfolio to unveil how we have helped numerous businesses stand tall and vanquish their rivals in the market. It’s now or never!

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on...

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on mobile-first indexing. Find out more on how to deal with this major update and secure your position.

 John Muller, Search Advocate at Google, threw a major blow on webmasters when he confirmed that all desktop sites would be completely dropped from the Google index from March 2023. Only mobile versions of the websites would be indexed and ranked.

Desktop users will be redirected to m-dot (mobile) versions of the website by default. Muller’s statement also shared that apart from desktop sites, all the images and other assets of the desktop version of the website will also be dropped from the search giant’s index entirely.

Though mobile-first indexing has been there for quite some time then why this hype now?

 Any website coming live after July 2019 uses the mobile version for indexing rather than the desktop version. This meant that the mobile version was preferred for indexing and ranking over the desktop one.

What’s new?

But now, things are going to change. As a webpreneur, you have no alternative than to bow to fate with this new update rolling over the coming March. Now, you have to prepare your website to comply with new updates i.e. get your website optimized for mobile.

Here are a few mobile-first practices that you need to implement/follow to ensure smooth sailing through the next quarter.

Responsive Web Design

If your website is not having a responsive web design, then you don’t have a choice but to implement it right now. Contact the best web design and development company in your area and optimize your website for mobiles and other smart devices to bypass the breach. A responsive template ensures that your website stays similar irrespective of the device screen size.

Another advantage of having a responsive web template is that you don’t have to create different versions of your website for different devices.

Accessible by Googlebot

You need to ensure that Googlebot (Google’s web crawling software) can access your content and render it. If you are not using a responsive web design, then you should have separate URLs for your desktop and mobile website. Also, ensure that the disallow directive does not block the URLs.

Use identical meta robot tags for desktop and mobile versions of your website the crawler shall not crawl and index your page in case of any mismatch.

Totally avoid ‘lazy loading’ for your primary content. Lazy loading means deferring the content loading that is not critical or visible. Googlebot would not crawl any content that requires any kind of human intervention such as clicking or typing.

Similar UX Across all Platforms

Whether your user is viewing the website from a desktop or any mobile device, user experience should be similar in all aspects. The content should be the same in all the versions of the website. Keep your H1, H2, and other heading tags consistent and appealing.  Additionally, analyze your structured data and update it as per requirement.

Ad Placements

Ads can make or break your business. Improper placing of ads can hamper your mobile rankings. To know more regarding ad placements, read the Better Ads Standard for the best user experience.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Focus On Your Visual Content

When it comes to visual content such as images, videos, etc., each one has its own best practices to follow. 

For images, providing high-resolution pictures with mobile-supported formats is inevitable. Include images that are high-quality and don’t shrink (or, look too small) when viewed on small screens. The same applies to videos as well. The videos should be placed appropriately on the page as placing them too far down the page would force users to scroll unnecessarily.

For all visual components, avoid using dynamic URLs because if the URLs keep changing, Google won’t be able to process these components correctly for mobile-first indexing.

Final Words

Things are evolving rapidly and so is the digital escape. People nowadays prefer handheld devices for accessing the internet rather than using a desktop or even a laptop. The primary reason is the convenience and ease offered by mobile phones.

Google always keeps user experience as its foremost priority. Their decision to solely prefer mobile-first indexing is a brilliant way to show how Google cares for us and how much we rely on mobile phones.

Is your website not optimized for mobiles? Then it’s the right time to do it.

We at Digital Kangaroos, the top-rated and best web development and digital marketing company, are here to take your business to the online world and make you visible. Our extraordinary and out-of-the-box thinking strategy helps you emerge as a brand and get an instant revenue boost. Contact us today!

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on...

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned!

The top Indian blogger and Marketer Sorav Jain shared in his blog that with the right and strategic SEO techniques, it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial to gain maximum organic traffic from local searches. Let’s dive in. But before that, let’s first understand.

What is Local SEO?

Local SEO is a subset of Search Engine Optimization where your online presence is optimized to attract more business traffic from relevant and niche searches.

For example: If you search for top takeaway restaurants in Ludhiana. Google will give you local results (snack pack) first, followed by a list of organic results. It’s very important to get a top position on this snack pack as 46% of the clicks are made in this local search box.

Check Your Mobile Friendliness

The first step is to make sure that your website is optimized for mobile. According to search engine watch, 63% of the users are performing local searches to find a business. And, out of them, nearly 79% are mobile phone users. 80% of mobile phone users end up making a purchase. In simple words, every fourth query out of five converts.

You can use Google’s mobile-friendly tool as your first step for the local SEO checklist. Enter your website and check whether it’s mobile-friendly or not. For example, here is a test report after testing our own website https://digitalkangaroos.com.

The Page is Mobile Friendly

If your website is not mobile-friendly, contact the best digital marketing or local SEO company that will help you to make your website optimized for mobile devices.

Optimize Your Google Business Listings

This is one of the major parts of local SEO and is indeed very easy to do. Go to Google Business Page, register and claim your business.
Some Do’s and Don’ts while registering with GBP (Google Business Pages).
· Enter all your details such as an address, opening/closing hours, and contact number correctly as mentioned on your website.
· Pin your location properly. Add URL, description, and photos of your business.
· Also, keep on checking the information on a regular basis because Google provides an option for local edits “Suggest an edit”. It’s your responsibility to see that no one claims your business or makes a fake edit.
Have a look at our Google Business Listing. This page is shown when someone searches for Digital Kangaroos on Google.

Keyword Research

Suppose you run a beauty parlour named “Beauty Passion”. So, you would like to rank for queries such as
·         “beauty parlour near me”
·         “best beauty parlour”
·         “Beauty Passion”
·         “Beauty Passion opening time” or  (closing time)
·         “Beauty Passion phone number”
For all such queries, Google pulls out the information from Google Business Listings. Try to fill out all the information in Google Business Pages to maximize your chances of customer conversion.

Need any help with local SEO optimization or local SEO strategy? Connect with the best SEO Company in India.

On-Page SEO

There are many common SEO tips that every webpreneur has been following such as using keywords in URL, H1 tag, Title and short URL. However, some specific local SEO tips need to be followed.
·         Optimize your homepage on location. Try to optimize your content for long-tail keywords. For example: use “best beauty parlour in Chandigarh” rather than using only “best beauty parlour”.
·         Your NAP (name, address and phone number) should exactly match with the Google Business Listing. Make sure to provide NAP information on the homepage of your website. It would be equally good to provide this information on the footer so that it is visible throughout the website.
Optimize the schema markup. Use the Google structure schema mark-up tool to ease out the messy things.

Local Citations

Local citations are citations of your NAP information anywhere in the online world. It could be on your blog posts, guest posts or local business directories such as Indian Yellow Pages, GoDaddy, social platforms, etc.

These citations help netizens to discover local businesses and improve local rankings. According to 4seohelp.com, here are A few top citation sites in India.

Indian Free Citation Sites List

Use Google Posts

Use Google Posts to update, engage and inform your customer. Google Posts are accessible through Google My Business and are as easy as tweeting on Twitter. You can add image/s to display your current ongoing promotions, inform users about upcoming sales, etc. You can share your stories, content, gifs, etc. easily on Google Posts.

So, start working on all these best local SEO tricks to drive rich organic local traffic to your business and get heard. Looking for an online promotion company in Punjab? Or, Need advice or consultation regarding how to take your business online and achieve a global presence, connect with Digital Kangaroos. Your dreams are our responsibility. Fly high with Digital Kangaroos.

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much...

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if they fail to reach your niche or targeted audience.

Here content promotion comes into play!

Related: Relying only on SEO could be dangerous

The more you are able to expand your online visibility; the more the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are:

Building Awareness

Generating leads

Engaging leads or conversion

But, content promotion isn’t a cakewalk. Content promoters or marketers work their fingers to the bones to promote the content. We have curated this post to help budding entrepreneurs and start-ups to perform some simple yet effective DIY content promotion strategies.

Share Content Multiple Times

Sharing on social media is the first task of every content promotion and digital marketing strategy. It amps up the brand’s reach and boosts visibility. You need to have a large number of followers or fans for every content promotion technique to be successful.

Building a great following would take time, but it’s worth the time invested. You can approach social influencers who can help you reach millions of people with their single share.

But sharing once on your account is not enough.  When we talk about social media, paid ads dominate organic searches. Organic traffic on LinkedIn, Twitter, Facebook, etc. is fleeting. So, share your content multiple times to ensure that it reaches your followers.

Start Guest Posting

Guest posting is basically writing informational content/blogs for your targeted audience or relevant community blogs. When your content is shared on such blogs, your viewership bag gets a whooping jump. You get connected to a whole new group of people and have an opportunity for a grand conversion. 

For this, you need to find the right blog. Don’t go on the number of readers. The target for a niche audience, even small numbers would work. This is more valuable than posting on a bigger blog with a broader appeal.

Found a blog? Go ahead and check out the requirements for guest posting or email the owner regarding the same.

Make it Shareable

Your content would only be shared if the readers are able to share it easily. Strategically adding social media buttons to your content makes things sorted.

Add buttons such as click to tweet, PinIt and other social media sharing buttons.

Email New Content to Your Subscribers

Email marketing is the most effective and easiest way to content promotion and to stay connected with your loyal audience. You can either draft a newsletter stating the latest and upcoming things. Else, you can curate a piece of content especially designed for your email subscribers.

Believe it or not, emails have the highest click-through and response rates as compared to other forms of digital marketing.

Reach Out to Influencers

Directly asking a social influencer to share your content won’t work. The best way could be by asking for their input or using a quote/snippet from their published post. Try to grab their attention by giving them proper credit.

This will trigger the influencer’s interest in your piece. Though you can’t be sure if the influencer will be sharing your piece across all his platforms, it will at least help you to get a foot in the door.

Just a single share by an influencer in his community can rock your brand.

Click Here to know your Influencer

Connect with People with Similar Interests

Don’t expect the audience to just approach you. You have to take the first initiative. Look out for people and build relationships with them. These people are not professional influencers but share industry news/information/trends with their followers.

By connecting with them unfurl the potential of your content to tap their followers and start building a great audience.

Join Communities and Share Content in the Comments

You have to pull out all the stops if you want to expand your reach and build a great audience. Try to connect with industry communities or professional groups/organizations online. Join these communities/groups and promote your content there.

Try to solve the audience’s queries and subtly share your link. The same thing applies while answering in Quora as well. Briefly comment on the question and drop your link. But don’t share your links with each and every answer, it would look spammy. Share the link only to the ones that are extremely relevant to your content.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Content Syndication

This is different from guest posting. There are many websites/blogs that are hungry for content. These websites allow outside publications and reposting of your content as well. You don’t have to draft a new post altogether. Just pick any of your popular posts and send them to these websites for publishing.

Pitch your high-performing pieces to attract more audience.

‘Snackable’ Content

Snackable is a word coined for short videos/articles/content that is easy to consume. During your content promotion, convert your written content into Snackable videos or briefs. It’s a great way to repurpose your content and give it an engaging flavour.

Use Paid Marketing

Though following organic methods is an ideal way you need to invest in social media paid advertising to make a cut. But before you decide to go for a paid promotion or set a budget, consider this:

• Bet only on your top-performing pieces or content you know would definitely bring traffic.
• Avoid investing in snackable content. Longer and more detailed content would make the most out of your investment.
• Go for ebooks, whitepapers, webinars, detailed content, etc.
  
  
  Get Set Go!

Always remember, your efforts in content creation pay only if your target audience can find and engage with it. Follow the above tips to get started with your content promotion and start building an audience.

Need help? We will help you create great content with customized promotion strategies to improve your brand’s reach and visibility. Email us at info@digitalkangaroos.com to get started.

“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.” If you are...

“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.”

If you are curating a digital marketing roadmap, then firstly, ensure that your website is fully secure to any unauthorized access. It’s natural that most of the webpreneurs go complacent in terms of site security.

Rather than blaming the IT department, you must follow certain cyber-security practices in your SEO drive. Your website’s organic performance is deeply hampered if it is either poorly designed or lacks security.

Read More: How web design and SEO are closely linked?

In this post, we’ll gain a deeper insight into why you cannot afford to ignore web-security before channelizing your digital marketing plans.

So, let’s start connecting the dots!

Firstly understand, what is Hacking and how it affects SEO?

Hacking is basically an authentication breach that allows unauthorized/illegal access to a website or a computer network. Hackers aim to access the sensitive/private information of the web-owners and visitors. They even redirect the users to their website that’s akin to the original.

How Hackers Affect the Website?

Malware and spamming are two major tools used by hackers to disrupt the compromised website. Where Malware is indented for a data-breach, spamming is done by adding a hypertext and is used for redirection.

A spammed web-link takes the user to hacker’s website, thereby, boosting its traffic and SEO rankings of the hacker unethically. A poorly designed website makes the website easy to hack and is easily compromised.

How Hacking affects SEO?

If you are witnessing a significant drop in your rankings/traffic despite the best digital marketing techniques, then there must be a catch.  The corollaries may be far-reaching and disruptive.

• SEO Spam

According to GoDaddy, around 73% of the total websites hacked were due to SEO Spam. SEO spam is done mainly on the authority websites that have good rankings and visibility. Here the websites are turned into link farms.

The visitors are tricked using malware or phishing links. Sometimes, the entire website is scraped using SQL injections. This ultimately makes the recovery even more difficult.

• Malicious Code

Your overall organic traffic will be affected if your website gets bugged with malicious code. This code can be detected by Google and can put your website on-stake if sensed.

A warning message will be displayed by Google when users try to navigate the website. Henceforth, it tells the users to stay away. If no action is taken by web-owner, the website could eventually be removed from the SERPs.

Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Google does that to safeguard its users from diving into the sandbox. This action by Google impacts SEO directly as well as indirectly. The metrics such as page per session, bounce rate and time on site are negatively impacted.

In fact, a deep sense of mistrust will prevail amongst the visitors which will significantly affect the bottom line.  

• Unplanned Redirects

Most often, the hacker plants a redirection on CTA buttons. This makes the user visit another look-alike website. The content may be designed to fetch sensitive information from the user.

If Google bots find the redirection, the SEO rankings are hurt severely in terms of visibility.

• Backlinks and Blacklisting

Search Engine bots assess the value of links and domains that link with the main website. When a website is hacked, the links that are added to it are of low value/authority. This seriously impacts the SEO efforts.

The ramifications of hacking do not stop here. Google may flag a hacked site or may blacklist a website for containing malware. This seriously hampers SERP rankings, visibility and revenue as well.

Read More: Why Ranking High on Google is a key to Make Money Online?

How to prevent your SEO efforts from going detrimental by hacking?

Here are a few tips that would help you stay away from hacking.

• Design it from a Professional

Get your website designed by a professional. An experienced web designer knows the complete nitty-gritty of web designing. Your website would not only be as per the latest trends but would be fully secure and comply with web-standards as well.

Read More: 10 Viral Trends that are reshaping the Dynamics of Web Development

• Don’t Install Plugins from Untrusted Sources

You may need to install plugins for your WordPress or other CMS website. But, installing from unknown or untrusted sources may increase the chance of the site being compromised.

Always install updated plugins or other tools from trusted websites (such as those with HTTPs or green padlock). Take the reviews and ratings into consideration before installation.

• Server Sharing

If you are hosting your website on a shared server, then you must be extra careful. The hackers may upload some malicious files on the server to get access or perform a breach.

• Strong Passwords and Penetration Testing

Make your passwords very strong and make them extremely difficult to guess. Make sure that you not becoming a victim of shoulder surfing. Professionals perform penetration testing to analyze and pull out all the stops related to web security.

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Conclusion

While designing a website make sure to give it in safe hands. Digital Kangaroos- the best digital marketing company in North India offers a 360-degree solution to all your web needs. From digital marketing to web development, from SEO to social media marketing, get in touch with us for best-in-class e-solutions.

Call us at +919814820845 or drop your queries at info@digitalkangaroos.com for best and affordable digital solutions.