Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if it fails to reach your niche or targeted audience. Here content promotion comes to play! Related: Relying only on SEO could be dangerous The more you are able to expand your online visibility; more are the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are: Building AwarenessGenerating leadsEngaging leads or conversion But, content promotion…
“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.” If you are curating a digital marketing roadmap, then firstly, ensure that your website is fully secure to any unauthorized access. It’s natural that most of the webpreneurs go complacent in terms of site security. Rather than blaming the IT department, you must follow certain cyber-security practices in your SEO drive. Your website’s organic performance is deeply hampered if it is either poorly designed or lacks security. Read More: How web design and SEO are closely linked? In this post, we’ll gain a…
Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year. These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users. The webpreneurs may notice significant gain or loss of traffic or rank due…
You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do? You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”. It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results. Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential…
What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back? The answer is intuitive. The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-Tail keywords are customized as per the user preferences to direct maximum conversions. Keep reading to understand what are long-tail keywords and why do you need them to drive maximum ROI. SEO is all about keyword planning and long-tail keywords act as holy-grail of this…
Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world. SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes - the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible…
To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous. SEO is imperative…
It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes! SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales. And every business wants more traffic, leads and sales, right? Below are some of…
What is SEO? In order to know the benefits of SEO, we need to first understand what an SEO is. The full form of SEO is search engine optimization. It is the exercise of amassing both the quality and quantity of website traffic. It also provides exposure to your brand, through non-paid search engine results. To be precise, it is a set of rules for optimizing your website for search engines in order to improve your search engine grades. How is SEO beneficial for small business? In today’s competitive market scenario, SEO marketing is imperative because search engines answer the…
“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.” This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing. SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low in the search…
