Blogs

In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both...

In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both types of content are crucial for building a successful content marketing strategy, but they serve different purposes. In this blog, we’ll explore the differences between cornerstone content and evergreen content, and why they both matter for your content marketing services in Ludhiana, Punjab.

First, let’s define what we mean by cornerstone content and evergreen content. Cornerstone content is the foundation of your website or blog. The content represents your brand, sets you apart from your competitors, and showcases your expertise. This type of content is typically long-form and in-depth, and it covers topics that are central to your business.

On the other hand, evergreen content is content that remains relevant over time. It’s the content that you can create once and continue to drive traffic to your site for years to come. This type of content is typically more general in nature and covers topics that are always in demand.

Now that we understand what these terms mean, let’s dive deeper into the differences between them.

Purpose

The purpose of cornerstone content is to establish your brand and build authority in your industry. It’s the content that showcases your unique perspective and expertise. It’s also the content that you’ll want to rank highly in search engine results, as it’s the foundation of your website.

On the other hand, the purpose of evergreen content is to drive traffic to your site over time. This type of content should be optimized for search engines and should cover topics that people are always searching for.

Format

Cornerstone content is typically long-form, and in-depth, and may include multimedia elements like videos and infographics. This type of content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry.

On the other hand, evergreen content is crisp, doesn’t go out of style, and stays relevant for a long period of time. It may include multimedia elements, but they’re not as crucial to its success as they are for cornerstone content. This type of content is meant to be easily digestible and shareable, so people will continue to come back to your site.

Topics

Cornerstone content should cover topics that are central to your business and that you’re an expert in. This type of content should be unique to your brand and should showcase your unique perspective.

Evergreen content, on the other hand, should cover topics that are always in demand. These could be topics that people are always searching for, like “how to lose weight” or “how to start a blog.” This type of content should be relevant to your industry, but it doesn’t necessarily have to be unique to your brand.

Timeframe

Cornerstone content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry. This type of content should be updated regularly to ensure that it remains relevant and up-to-date.

Evergreen content, on the other hand, should be created once and continue to drive traffic to your site for years to come. This type of content may need to be updated periodically, but it doesn’t require as much ongoing maintenance as cornerstone content.

So, which type of content is more important? The truth is, that both types are crucial for building a successful content marketing strategy. Cornerstone content establishes your brand and builds authority in your industry, while evergreen content drives traffic to your site over time.

As a content marketing agency in Ludhiana, Punjab, it’s essential to create both types of content for your clients. At Digital Kangaroos, we understand the importance of both cornerstone and evergreen content, and we work with our clients to create a content marketing strategy that drives growth and offers maximum return on investment (ROI).

India’s largest platform for women-led businesses is ready to take off on March 10, 2023. Business Women Expo 2023 (BWE-2023) will be...

India’s largest platform for women-led businesses is ready to take off on March 10, 2023. Business Women Expo 2023 (BWE-2023) will be held at HITEX, Hyderabad for 3 days from March 10th to March 12th, 2023.

The exhibition aims to enable women across industries to meet, collaborate, and celebrate women-led businesses. It will provide opportunities and exposure to the world of entrepreneurship for women across all professions. At BWE-2023, over 250 women entrepreneurs from all over India will showcase their products and services, and we are proud to be one of them. Our founder, Sania Gupta, will be participating in the Business Women Expo 2023, representing Digital Kangaroos– her innovative web development and digital marketing startup.

We, at Digital Kangaroos, understand that brand building is crucial for businesses to succeed in the online landscape. A strong brand can help businesses differentiate themselves from their competitors, establish credibility, and build customer loyalty.

We are experts in providing brand-building solutions, innovative digital marketing, and web development services to help businesses succeed in the online space. Our primary focus is on delivering top-notch services that meet the unique needs of each client. We develop customized strategies for our clients by understanding their business goals and helping them achieve their ambitions.

Being in this industry for 5+ years, we understand the pulse of the businesses across verticals and come up with creative and out-of-the-box ideas and strategies to build and promote the brand.

Our creative fluids are always flowing and often reflected in our work, and that’s what sets us apart from the rest of the monotonous industry.

We have a dedicated and experienced team in-house that successfully converts the on-paper strategies to reality.

We have successfully helped several businesses establish their digital presence and enhance their brand value. We started in Ludhiana, Punjab, and expanded our services not only to different cities in India but also to other countries.

We have a diversified portfolio and cater to clients across different industries like apparel, fashion, beverages, fitness, makeup, industry manufacturers, doctors, schools, and much more. That’s not all, we have marked our presence across continents in 7+ countries and we are just getting started.

We will be presenting our range of services from brand building to digital marketing, including social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), content marketing, product photography, and performance marketing. We will also be demonstrating our web development services, which include website designing, corporate website development, and e-commerce website development.

We are also looking forward to learning from other female entrepreneurs at BWE-2023. The exhibition offers an excellent platform to network and connect with other industry experts, exchange ideas and experiences, and gain new perspectives on emerging trends and challenges.

Our team of experts will be available at our booth to answer any questions and provide insights into how we can help businesses achieve their digital marketing and web development goals. We encourage all attendees and people living in and around the Hyderabad region to visit our booth and learn more about how Digital Kangaroos can help them grow their businesses in the digital space.

See you at the Business Women Expo 2023!

From everything ranging from personal blogs to online stores, a WordPress website is the way to go. The 2022 statistics show that...

From everything ranging from personal blogs to online stores, a WordPress website is the way to go. The 2022 statistics show that 43.2% of online websites are in WordPress. The beauty of WordPress is that it can be extended and customized to suit your needs with the use of plugins. If you still do not have a WordPress website, this is your sign to contact the best WordPress website development company. 

What is a Plugin?

WordPress plugins add functionality to your WordPress website that may not be present in the default WordPress theme. There are thousands of plugins available, each with its specific feature. They can help you add features such as contact forms, social media sharing, and e-commerce functionality to your site.

A leading WordPress website development company in Ludhiana suggests some WordPress plugins that can take your WordPress website to the next level. 

WordPress Website Plugins:

Contact Form 7

Contact Form 7 is a popular plugin enabling you to add contact forms to your WordPress website. It’s easy to use and highly customizable, making it an ideal choice for adding a contact form to your site. Have a conversation with the best WordPress web design company to understand the use of different WordPress plugins. Besides contact forms, Contact Form 7 has been used in other fields as well, including text fields, email fields, and more. 

Jetpack

Jetpack is a comprehensive plugin that offers a wide range of features for your WordPress site. It includes security features, performance optimization, and a variety of other enhancements to help you get the most out of your WordPress website. Site scans, security scans, and automatic backups are the most popular Jetpack plugin features.

Yoast SEO

Yoast SEO is a powerful plugin that can help you optimize your site for search engines. It offers a range of features, including keyword analysis, content optimization, and sitemap creation. This plugin can help you ensure that your site is search engine optimised and that it has the best possible chance of ranking highly in search results.

WooCommerce

WooCommerce is the most predominant WordPress plugin that helps you create an online store on the WordPress website. It offers a range of features, including product management, payment gateways, shipping options, and more. With the assistance of the Best WordPress web design company in Ludhiana, you can create a fully integrated online store and start selling products online.

Gravity Forms

Gravity Forms, like Contact Form 7, is a great alternative for adding contact forms to the WordPress website. However, it is a premium WordPress plugin. Besides contact forms, you can even create survey and email forms. 

Social Warfare

As the name suggests, the Social Warfare plugin has everything to do with social media. With this WordPress plugin, you can add social sharing buttons to your WordPress website. Digital Kangaroos, one of the leading WordPress web design companies in Punjab, assists you in choosing the best customization option. With Social Warfare, you can make it easy for your visitors to share your content on social media, which can help you increase your reach and attract more visitors to your site.

Better WordPress Security

Security is a considerable concern for online websites. According to expert insights, 70% of system intrusions are malware. Out of which, 65% are backdoor malware. Better WordPress Security is a plugin that can help keep your WordPress site secure. It offers a range of security features, including firewall protection, two-factor authentication, and more. Better WordPress Security is the best security plugin against hackers and phishing.

W3 Total Cache

With the W3 Total Cache plugin, you can optimize the WordPress website performance. Cache memory stores the user’s data to get quick results when searching the same website. It reduces the website loading time. Thus, increasing user credibility. A leading WordPress web design company would ensure that your website is fast and responsive, which can help you attract more visitors and improve your search engine rankings.

WP Super Cache

WP Super Cache is a caching plugin that can help speed up your WordPress site. It generates static HTML files from your dynamic WordPress site, which reduces the load on your server and helps your site load faster for your visitors.

SumoMe

SumoMe is a suite of tools that can help you grow your website traffic and improve your website’s functionality. It includes features like email opt-ins, social sharing, and heat mapping. 

All in One Schema.org Rich Snippets

All in One Schema.org Rich Snippets is a plugin that can help improve your website’s visibility in search engine results pages (SERPs) by adding schema markup to your website. Schema markup provides search engines with information about the content on your website, which can help your site rank higher in search results. You can change information like meta descriptions and title tags on each page with All in One Schema.org Rich Snippets. 

OptinMonster

Popup forms are a great option to enhance lead generation and email signups. OptinMonster helps you design and build visuals suitable to your message and brand. You can even set triggers for when you want your pop-ups to appear in front of website visitors. OptinMonster helps you grow your email list by creating beautiful opt-in forms. You can even consult the leading digital marketing agency to enhance your email marketing strategy.

WPForms

It is the easiest WordPress plugin for beginners. WPForms is a code-free-drag-and-drop form builder that makes it easy to create custom forms for your WordPress site. The plugin has both premium and free features. The free version includes CAPTCHA, email notifications, and more. 

NextGEN Gallery

NextGEN Gallery is a plugin that makes it easy to create beautiful photo and image galleries for your WordPress website. It offers a range of features, including customizable lightboxes, slideshow effects, and more.

These are just a few more plugins that can enhance the functionality of your WordPress site. With so many plugins available, you’re sure to find the perfect one to suit your needs! And if it seems to get overwhelming, you can consult the best WordPress web design company in Ludhiana for WordPress website advice. 

Concluding Thoughts 

In conclusion, there are numerous plugins available that can help enhance the functionality of your WordPress site. From caching plugins to form builders, photo galleries, and more, there’s a plugin out there to suit every need. Some of the best plugins include Yoast SEO, Jetpack, Gravity Forms, Akismet, and WooCommerce. 

These plugins can help improve your site’s search engine optimization, speed, security, and functionality. Whether you’re just starting with your WordPress site or looking to improve an existing one, Digital Kangaroos is here to help you!

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to...

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to generate aesthetic vibes but also effectively communicate your message to the audience. From product photos to infographics, there are many different types of images that you can use in your digital marketing strategy.

Statistics show that Twitter posts with images drive 150% more engagement and over 55% of people retain more information when paired with an image.

No matter a startup or an established business, everyone needs to make strategic changes now and then. And that is when you need the best digital marketing agency to help you generate good ROI. So, let’s get started and learn how to use images in your digital marketing strategy.

Tips to Enhance Image Use in Digital Marketing

Choose Relevant Images

Our brain can identify an image in less than 13 milliseconds than the verbal content. Thus, making it crucial to add pertinent content to the images.

Want to start adding relevant images to your digital marketing strategy? Highlighting your USP in the landing page images seems like an excellent way.

Use High-Quality Images

The quality of your images is the deciding factor in how well they perform in your digital marketing. Research presented at the 4th International Conference on Information Management claimed that the most liked posts on Facebook displayed ideal brightness, clarity, liveliness, and ingenuity.

Use Original Images

Using original images can help you stand out from competitors and make your brand more memorable. Try to create unique, eye-catching images that showcase your brand and message creatively and engagingly. Referral Rock suggests that on a scale of 1 to 10, original images score a stupendous 9.33 out of 10.

Optimise Images

Different social media platforms accept varying image ratios. Irrelevant image size will give a sloppy look, and users will not give it another glance. Thus, it is crucial to optimize images for all digital platforms. Check the latest post sizes for social media platforms before publishing.

Use Images in Email Marketing

Images can be a powerful tool in your email marketing efforts. They can help you break up large blocks of text, make your emails visually appealing, and help convey your message effectively. Statistics show that nearly two-thirds of readers prefer reading image-based emails rather than verbal content.

Use Images in Blog Posts

Reading loads of verbal content can get mundane. The use of images adds another perspective to your blogs. Make them memorable and informative by using infographics and video content. Oberlo statistics show that there are currently 600 million blogs available. Moreover, websites with blogs noticed 55% more traffic.

Use Images to Showcase Products

If you’re selling products, use images to showcase them in the best light possible. Use high-quality images highlighting the features and benefits of your products. Besides, consider using different angles and styles to make your products stand out.

Use Images for Story-Telling

Images help tell a story and connect with your audience emotionally. Images are a great way to showcase a brand’s personality, ethics, and mission. Movable Ink shares that visual content helps to generate 12 times faster website traffic.

Use Images in Social Media Posts

Social media is a visual medium, so using images in your posts is essential. Ensure your images are eye-catching, visually appealing, and relevant to your message.

Consider using a mix of different image types, such as infographics, graphics, and photos, to keep your posts fresh and engaging. With more than 350 billion images on Facebook, it becomes paramount to make your image stand out from the crowd.

Images in digital marketing campaigns enhance communication with customers.

Types of Digital Content Images

Product Photos

Product photos are an ideal choice to highlight product features and benefits. These photos should be high-quality and well-lit. They further help your products be in the spotlight and get a cut above the rest.

Lifestyle Photos

Lifestyle photos showcase your products in a natural setting and help convey your brand’s personality and values. These photos can help you connect with your audience by depicting your brand story.

Stock Photos

Stock photos are pre-made images that can be purchased and used in marketing campaigns. These photos can be a quick and easy way to add visual interest to your campaigns. However, they do not add uniqueness to your brand. Thus, we at Digital Kangaroos, believe in using authentic visual content rather than stock images.

Infographic Photos

Infographic photos present information in a visual format, making it easier to understand and remember. These images are best for appealingly depicting statistics.

Behind-the-Scenes Photos

Behind-the-scenes photos give your audience a glimpse into the inner workings of your brand. The customers easily connect with the vulnerability and transparency depicted behind the behind-the-scenes.

Employee Photos

Employee photos exhibit your team and help build a personal connection with your audience. These photos are an ideal choice to showcase your relations with your employees and give a glimpse of the working environment.

User-Generated Photos

User-generated photos are photos that are created and shared by your customers. These photos can help build trust and credibility and can be used to showcase your products and services in a real-world setting.

Ready for Visual Content Marketing?

Understanding different kinds of images and their role in digital marketing can do wonders for your ROI. With these tips, you’ll be able to effectively use images in your digital marketing strategy and connect with your audience in a meaningful way.

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize...

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize and Optimize 360. It means the website testing and personalization features will no longer be available after 30 September 2023. 

But before going into details, let’s understand the concept of Optimize and Optimize 360. 

Google Optimize 

Google Optimize is a free website optimization tool that allows businesses to conduct A/B and multivariate testing on their website to improve user experience and conversion rates. It integrates with Google Analytics to provide real-time data and insights on visitor behavior and can be used to test changes to headlines, images, and other elements of a website.

Google Optimize 360

Google Optimize 360 is a paid version of Google Optimize that includes additional features such as personalized experiences, integration with Google Tag Manager, and advanced reporting capabilities. It also includes access to customer support and a dedicated account manager.

In addition, Google Optimize 360 can do more complex testing and personalization, such as multivariate testing, server-side testing, and cross-domain testing. It has additional integrations with other Google marketing tools, such as Google Ads, Google Analytics, and Google Tag Manager.

Google Analytics 4

Launched on October 14, 2020, Google Analytics 4 became the new universal analytics. With constant updates in GA4, Google has always thought of the future and enhancing user experience. 

The latest Google Analytics 4 update was on 10 January 2023, with new e-commerce dimensions and metrics. As stated by Google, the GA4 now offers item-scoped and event-scoped versions of all e-commerce metrics to help businesses analyze all the important e-commerce interactions. 

The item-scoped dimensions will give an item count, whereas the event-scoped dimensions will give a count of purchase events. 

Why did Google decide to Shut Down Optimize?

They have decided to continue improving the customer experience for all business types and investigate further A/B testing. The Optimize solutions, as of now, do not have the experimentation features and Google has decided to add just that in GA4. 

Google also advises users to download all the historical data before September 30 via Export your Optimize Report Data. The information would not be available after the Optimize sunset. 

Contract Renewal of Google Optimize 

All those who want to renew the Google Analytics 360 contract can do so before September 30, but the contract will automatically terminate on September 30, 2023. 

However, those with Google Analytics 4 contracts are not eligible for Optimize 360 contracts. Although, they can access the features through GA4 integration. 

Besides, all the users who have Google Optimize 360 contracts valid past September 30, 2023, will terminate on the said date. 

Some marketers have shown their dismay at the Google Optimize changes. Greg Finn, Director of Marketing for Cypress North, expressed his views on Twitter on January 23, 2023. 

What does it mean? 

It is a matter of time before we see the results of the Google Optimize changes and what benefits it will bring for businesses. Despite some saddened users, people are excited to see the changes Google Analytics brings to conversion rate optimization (CRO) tools. 

If you have questions regarding CRO tools or just looking to enhance your website conversion rates, contact Digital Kangaroos, one of the leading web development and digital marketing agencies in Ludhiana. 

Stay tuned for more latest updates! 

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI...

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI is a San Francisco-based startup founded by sharks like Elon Musk and Sam Altman that conducts research in the field of artificial intelligence intending to develop a friendly AI that will benefit humanity as a whole. It gathered a tremendous response from users worldwide within a few days of its launch, and it is still a part of every tech geek’s conversation. The fact that it can generate human-like text and converse just like a human, makes it different from other monotonous chatbots. Other than ChatGPT, OpenAI has also developed DALL-E 2, a deep-learning model that can generate images from text descriptions. It can be used to generate images for video games, virtual reality, augmented reality, and 3D modeling. The team OpenAI is working actively on it to improve and refine it more. 

Currently, ChatGPT is working on the GPT-3.5 version, and it’s more of a prototype that was launched so that people could play along with it and the chatbot could be trained on the actual data sets. With the sheer accuracy and range provided by this version, one can’t imagine what the next generation of GPT-4.0 will bring along. 

The ChatGPT can be used in all sorts of fields for a variety of purposes. Students can use it to create assignments and solve complex problems. IT professionals can use it for programming and finding code bugs. Marketers can use it to generate blogs and content. Not just this, ChatGPT can also generate poems, scripts, songs, and short stories in a range of emotions and senses. 

Well, that is not all, ChatGPT is not just another chatbot but few people opine that it might even replace its competitor Google shortly. The fact that ChatGPT communicates with an individual, remembers the previous chat, and generates quick, relevant, and concise responses makes it superior to Google search. In the case of Google search, it shows multiple site links and the user has to spend some time to find the relevant answer that suits his requirements, unlike ChatGPT which is more direct, clear, and concise with its results. Having said that, Google, being a monopoly, will also not drop its guard easily and it is said to be working intensively on a chatbot of its own called LaMDA, or Language Model for Dialogue Applications. Also, Google Search might be irrelevant in the future, which would make Google replace its whole structure as Google Search alone is generating 80% of its revenue from digital ads. The same will also make it difficult for digital marketers to understand and adapt to the new digital space in order to survive this change. 

ChatGPT is undeniably good already and it’s just going to get better with time. But the main question here is

Are We Even Ready for It? 

The fact that it is going to affect the job market is evident, no matter how much it is denied, it is a harsh truth. The day is not far when technologies like artificial intelligence, machine learning, and automation will take over most manual jobs across all fields. Interestingly, it will also create new jobs that are not even known right now. One needs to be a pioneer and expert in their field and adapt to the changes in order to sustain and survive the new times. The quick and concise response from a computer program is making humans go gaga about it, but the fact is that it can limit the human thought process in the long run as everyone will keep on relying on it even for the smallest of things. Moreover, it will also restrict creativity since automated content generators will dominate future content, and the internet is expected to flood with mediocre content.

For those who do not understand the technology, ChatGPT at this point, is like a child learning languages from people around and getting trained and just like a child, ChatGPT is not conscious, at least as of now. This is just not about jobs anymore at this point, but what if they outsmart its developers and turn out to be something we don’t want it to be? It sounds like a Hollywood fiction movie, but how this technology will evolve, no one really knows.

At last, although it is extremely important to improvise and innovate the technology for betterment and convenience of humanity, it is evident that, with all these advancements, we are making it difficult for mankind to sustain and the question we need to ask ourselves is:

Are We Digging Our Own Graves?

Also, check out our blog on DALL-E 2, another next-generation venture by OpenAI.

Stay tuned with Digital Kangaroos, a leading web development and software development company in Ludhiana, for the latest news and trends in the tech space.

Are you looking for a way to add a unique twist to your WordPress blog? Look no further than the...

Are you looking for a way to add a unique twist to your WordPress blog? Look no further than the new video chapter update on WordPress. 

WordPress has been known for its wide array of features that allow bloggers to customize their blog posts to fit their unique needs. It comes up with a new update every now and then to enhance user experience and increase website engagement.

Now, with the latest update, WordPress is taking it one step further—adding the ability for bloggers to embed interactive videos directly into their posts. In this article, we’ll look at how you can use this feature on your WordPress blog to maximize reader engagement and make your blog stand out from the crowd.

What is WordPress?

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch or to improve an existing website. It is free and open-source software released under the GPL.

It was first released in 2003 and has since become one of the most popular CMS platforms in the world, powering millions of websites. WordPress is a powerful and user-friendly CMS used to create and manage a wide range of websites. It is flexible, customizable, and has a large developer community, making it an excellent choice for those looking to build and optimize a website.

The New Video Chapter Update

The WordPress update 6.1 is a great new addition to the digital world, launched in November 2022. The template editor, built with patterns, global styles, blocks and design tools, themes, and wider adoption gave better editing access to the theme.json editing. 

Previously WordPress allowed you to easily embed videos from popular online video-sharing sites like YouTube and Vimeo into your blog posts. You only had to paste the URL of the video into the “Insert Video” dialog box, and WordPress would automatically embed the video into your post.

This feature is especially useful for bloggers who want to share their favourite videos with their readers without having to host the videos themselves. It also makes it easy to include videos in your blog posts without worrying about coding or other technical details.

The WordPress video feature is available for all business, eCommerce, and premium plan holders. And for the ones with a self-hosted site, they have the option to use Jetpack VideoPress. 

But typically focussing on the new video update announced on December 21, 2022, by WordPress, here is what you need to know. This feature is an enhanced version of the VideoPress feature, launched in April 2022. 

Now it is possible to add chapters to the videos. With this streamlined and easy-to-use interface, the readers can hover over the video timeline, and they will see the name of that particular step. By clicking on the timeline, they will directly be sent to that part of the video. 

Source: WordPress

How to Add New Chapters to the Video?

Adding chapters to your videos is a great way to improve the user experience on your site. By allowing users to jump to specific sections of your video, you can help them find the information they’re looking for more quickly and easily.

To add chapters to your videos, simply edit the post or page containing the video and click on the “Add Chapters” button above the video player. This will open a dialog box where you can enter the start and end times for each chapter, as well as a title and description.

Once you’ve added all of your chapters, they will appear as thumbnail images beneath the video player, which users can click on to jump to that section of the video. You can also reorder your chapters by drag-and-dropping them in the order you want them to appear.

Benefits of Adding Videos to Your Websites

• Improved Website Performance: The video embedding feature helps improve website performance by reducing the amount of data that needs to be loaded when a user visits a page with video content. This can help improve website speed and reduce loading times.

• Increased Engagement: Videos are often more engaging than other types of content, such as text or images. By adding videos to your site, you can increase user engagement and keep people coming back for more.

• More Control Over Your Content: With the video feature in WordPress, you have more control over your videos. You can choose when and where videos appear on your site, and can also password-protect some videos if you want to restrict access to them.

Other WordPress Features 

In addition to its core features, WordPress also has several advanced features that make it a powerful platform for building websites.

One such feature is its support for multilingual websites. WordPress has built-in support for multiple languages, allowing users to easily create a website in multiple languages and switch between them with a single click. This makes it an excellent choice for businesses and organizations that want to reach a global audience.

WordPress also has a range of built-in security features to protect websites from potential threats. These include regular security updates, password protection, and the ability to create secured user roles and permissions.

Another key feature of WordPress is its search engine optimization (SEO) capabilities. It has many built-in tools and plugins that can help improve a website’s visibility in search engine results, making it easier for potential customers to find the website.

Why Should You Use WordPress?

It has a user-friendly interface that allows users to easily create and manage their website content, including pages, posts, and media. It also has a wide range of features and plugins that can be added to enhance the functionality of a website, such as contact forms, e-commerce capabilities, and SEO tools.

Another advantage of WordPress is its flexibility. It can be used to create almost any type of website, from simple blogs to complex e-commerce stores. It also has a large developer community, which means there are thousands of themes and plugins available to choose from, allowing users to customize the look and feel of their website to match their brand and style.

If you are looking for a web development agency in Ludhiana, India. Digital Kangaroos is the perfect choice for you. Our developers have extensive experience building personalized WordPress websites.

Get in touch with us to get your website ready at competitive prices!

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2....

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2. It has gained hype amongst digital marketers ever since.

DALL-E 2 was released as a research project with a never-ending waitlist. However, they did open-source CLIP, which forms the basis of DALL-E 2. On 19 May 2022, Open AI tweeted that DALL-E 2 will be onboarding 1000 people each week and will continue to enhance the system.

On 28 September 2022, Open AI posted a blog stating that they were removing the waitlist for DALL-E 2. With this new release, people hurtled to DALL-E 2, and as of 7 January 2023, DALL-E 2 has over 3 million users generating 4 million images every day. 

So if you are interested in knowing more about what DALL-E 2 is and how to use DALL-E 2, stay with us till the end. Because we’ve got something insightful to share with you. 

What is DALL-E 2?

DALL-E 2 is a groundbreaking artificial intelligence (AI) system developed by OpenAI that is capable of generating high-quality images from textual descriptions. The AI is programmed in a way that starts with small dots and develops an image, understanding the image description, via a process known as diffusion. 

DALL-E 2 is better than DALL-E in image processing and resolution. Below is an example of the same output generated by DALL-E and DALL-E 2. 

Source: Open AI

How Does DALL-E 2 Work?

The functioning of DALL-E 2 follows three concepts:

• CLIP

The clipping process helps to combine image-caption and create image-text embeddings.

• PRIOR

The CLIP embedding is sent to the diffusion prior to producing an image embedding. 

• DECODER (UNCLIP)

As the name suggests, the decoder, or the unclip, decodes the embedded message. The embedded image is sent to the diffusion decoder to produce the final image result. 

Source: Open AI

Features of DALL-E 2

1. The ability to generate high-quality images from text descriptions, including both realistic and stylized images.

2. The ability to generate images of objects and scenes that are not present in the training data allows for the creation of novel and unique images.

3. The use of a transformer-based architecture enables the model to effectively process long-range dependencies and generate images that are coherent and consistent with the input text.

4. The ability to generate images of various sizes and resolutions, depending on the needs of the user.

5. The use of a multi-modal and hierarchical latent space allows the model to generate a wide range of images with a variety of shapes, sizes, and textures.

6. The ability to generate images with fine-grained details, such as facial expressions and intricate patterns, allows for the creation of highly realistic and visually appealing images.

7. DALL-E 2 is designed to create related images from a provided image, varying in size and orientation.

8. DALL-E 2 can expand the original image to give it a wider orientation, yet stand true to the original image. 

9. It can add/remove components from an existing image. It is also designed in a way to add shadows, reflections, and textures according to the added components. 

Source: Open AI

10. DALL-E 2 has a feature called text diff. With this feature, DALL-E 2 can change one image to another.

11. With the interpolation feature, DALL-E 2 can show the “ageing back” of a particular image. 

Limitations and Risks of DALL-E 2

We have discussed the positive aspects of DALL-E 2, now let’s move on to the risks and limitations. 

• Misleading Audience 

Creating digital images via DALL-E 2 and not disclosing the involvement of AI in your work is against the content policy of Open AI. 

With the DALL-E subscription you can remove the watermark, but depicting the work as human-generated will be considered misleading to the audience. 

• Uploading Explicit Content 

Explicit content includes nudity, sexual content, or content depicting/arousing sexual emotions. Open AI has policies against the generation of such content via DALL-E 2. 

• False Information 

Although it is possible to detect the slight difference between deepfake images, DALL-E 2 is programmed to create real-looking images. Creating and spreading false news like wildfire is strictly against DALL-E 2’s policy. 

• Bullying/Harassment 

DALL-E 2 refrains individuals from creating almost genuine photoshopped images and using them to harass or threaten someone. It is against the policy to promote any content that depicts self-harm or encourages one to do so. 

• Spelling Issues 

Although DALL-E 2 is great at generating all kinds of images, it is terrible with spelling. The CLIP embeddings play a major role in the outcome images. If the CLIP embedding is not familiar with the word, it would generate insignificant outputs. 

• Hindered Results 

Melanie Mitchell tweeted that the DALL-E 2’s AI has limited intelligence and is somewhat closer to human-level intelligence but not quite there. It is unable to understand some patterns and generate 100% appropriate results. 

Evan Morikawa shared a tweet depicting the outcomes of two similar prompts and the difference between them. 

Source: Twitter

In Conclusion 

DALL-E 2 is a powerful, creative tool if channelled the right way. However, with constant updates in AI, there will be no such tool to match its power. 

But you, as a user, should be cautious when creating content on DALL-E 2. With all the good aspects comes the negative. But if used in the right way, it is possible to overpower the negatives. 

Stay tuned with Digital Kangaroos, a leading web development company in Ludhiana, and we will be back with the latest blogs on digital marketing and web development.

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all...

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all set to take place at the India Expo Mart in Greater Noida from January 13th to January 18th, 2023, while the auto component shows Auto Expo 2023: Components will take place at the Pragati Maidan Complex in New Delhi from January 12th to 15th, 2023. The mega-event brings together the brightest minds in the automotive world to showcase all the best products, technologies, and futuristic concepts.

Talking about the brightest minds, how can we not talk about Happy Steels, one of our clients participating in the Auto Expo 2023? Happy Steels is a leading manufacturer of automotive parts and components with a long history of serving customers worldwide. As the company prepares to participate in Auto Expo 2023 and celebrate its 50th anniversary in the industry, it wanted to establish a new visual identity to showcase its products and services in its Auto Expo campaign.

Our team at Digital Kangaroos had a great time working with Happy Steels on this significant project. We began by working with the company to develop a new visual identity that reflects its position as a trusted, reliable manufacturer and supplier of high-quality automotive parts and components.

One of the key elements of the campaign was to design theme-based banners and posters to showcase the journey of the company over 50 years. Our team brainstormed around the concept for exhibition stall banners and came up with the creative idea of showcasing the values of Happy Steels with Olympic sports.

In addition to the banners, we also designed theme-based promotional materials for Happy Steels for Auto Expo 2023. It includes diaries, catalogues, bags, notepads, and letterheads, that will be handed out for promotion. These materials will help to showcase the company’s journey and get the word out about its participation in the event and its 50th anniversary in the industry.

Next, our team worked together to deliver anew website for Happy Steels. We worked with the company to develop a website from scratch, starting with developing their website content, designing the layout, developing a functional website, and optimizing it for search engines. It included adding detailed pages, blogs, testimonials from satisfied customers, and information about the company’s history and values. The new website showcases Happy Steels’ products and services and provides valuable information for customers and partners. The website features clean and modern design elements, with a focus on usability and accessibility.

Digital Kangaroos is honoured to work with such a respected and well-known client, and we look forward to helping Happy Steels grow and thrive in the future.

That is not all; we also contributed to the success of several other brands in the digital space last year. If you are also looking forward to taking your business to new heights in the new year, you are at the right place.

Digital Kangaroos is your one-stop solution for all your digital needs. We provide a wide range of services such as branding, website designing and development, digital marketing, search engine optimization, etc. Entrepreneurs who wish to expand their businesses and gain the advantages of marketing strategies can contact us.

The New Year is all about looking at your past achievements and striving to achieve more in the coming year....

The New Year is all about looking at your past achievements and striving to achieve more in the coming year. As companies and individuals, we all have achieved milestones and learned something new at every step.

2022: A Year of New Challenges and Triumphs

Over the past year, we have accomplished a great deal and have much to be proud of. Our team of skilled developers has worked tirelessly to deliver top-quality web development services to our clients, and the results speak for themselves.

Some of our standout achievements include the successful launch of several complex and high-traffic websites, the implementation of numerous custom web applications that have greatly improved our client’s businesses, and the establishment of long-term partnerships with satisfied clients.

Embracing the Unknown

We took our web development services up a notch with corporate photography and videography. We are proud to say that we became a Shopify partner this year and hope to achieve much more than that.

Good Elf

We expanded our services not only to different cities in India but also to other countries. Good Elf was one such prestigious client. It is a company based in the United Kingdom that delivers Christmas trees to various cities. To help them extend their business and enter the digital world, we built them a Shopify website with easy-to-use features. A simplified eCommerce website is a promise for better sales and user engagement.

KRUE and Fitspace

We also collaborated with other eCommerce fitness industries based in India, like KRUE and Fitspace. It was our responsibility to build them a user-friendly and aesthetically pleasing website to reach customers beyond the geographical location and drive satisfactory sales. Our team always has kept customer feedback their top priority and yielded solutions incorporating the client’s needs and own creativity. Considering the high competition in the niche market, they relied on us to target the right audience and drive significant revenue.

Happy Group of Companies

Besides that, we also extended our services to many manufacturing industries like Happy Group of Companies (HGOC). It was challenging indeed to give different company websites a uniform look and feel yet maintain their individuality. We came up with the solution of a creating parent company website- Happy Group of Company and integrating it with four children company websites.

We not only developed a perfect corporate website but also helped them with designing various souvenirs for the AutoComp exhibition 2023. What did the designs include and what is the AutoComp exhibition? Stay tuned to find out more!

What’s in store for 2023?

There are never enough milestones if you want to excel in life. With this strategy in mind, we try to up our game and services with the new technologies in the market. The continuously evolving web development and digital marketing sector emerges with new trends and frameworks to provide modern and up-to-date websites to our clients.

2023: A Year Full of Aspirations

Our focus in 2023 will be to offer a streamlined and more comprehensive range of services to become a one-stop shop for all the client’s digital needs.

We aspire to indulge more experience and authenticity with an even bigger team than before. We are focussing on automating our processes for quick and efficient work delivery with project management software. We are chasing better services both in terms of quality and budget.

Our Portfolio

With our remarkable portfolio and up-to-date information about the latest trends and developments, we try to help our customers in every possible way.

Alongside this, customer engagement on our social media channels is another proof of our result-driven digital marketing solutions.

Grateful for the Partnerships

With the end of this year, we are thankful to all our clients for believing in us and continuing their digital journey with us in 2023. We hope that we can make this family even bigger! We are constantly striving to improve and stay up-to-date with the latest trends and technologies in the industry, and this past year has been no exception. Our team has invested in training and professional development opportunities to ensure that we are always delivering the best possible solutions for our clients.

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological...

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological trends will be a paramount factor in website creation. These trends include the increasing use of artificial intelligence (AI), the rise of accelerated mobile pages (AMPs), the growing popularity of voice search optimization, the adoption of chatbots for customer service, and the trend towards personalizing content for individual users. 

The increasing importance of the mobile user experience and the growth of voice assistants and smart devices drive these trends. Many top-tier web development agencies in India and globally are constantly trying to accommodate these trends to their leverage, yield the best web development service, and enhance drive engagement.

There is a high expectation among web developers for 2023 to be an exciting year to shape the web development field and drive innovation. 

Blockchain Technology has come a long way in recent years and is now being used in a variety of industries, from finance to healthcare to supply chain management. As we look towards 2023, we will likely see more widespread adoption of blockchain technology in web development.

One trend we may see in 2023 is the increased use of blockchain for decentralized applications (DApps). According to Investopedia, DApps are open source and not handled by a single authority. 

That means they are less vulnerable to attacks and outages and are often more transparent and secure. DApps have the potential to revolutionize industries by enabling peer-to-peer transactions and enabling greater control over personal data.

As more and more personal data is being collected and stored online, the increasing cyber crime rates have compelled many web development agencies in India to search for secure and transparent systems for managing digital identities. Blockchain technology has the potential to enable the creation of safe and immutable digital identity records, which could be used for everything from online voting to identity verification.

Progressive Web Apps (PWAs) are web applications that use modern web technologies to deliver a native app-like experience to users. Although it is not a new technology, in 2023, we can expect to see PWAs continue to gain popularity as a web development trend.

One of the main benefits of PWAs is that they are easier to develop and maintain than native apps. Because they are built using standard web technologies, developers can use their existing skills and tools to create PWAs, without the need to learn new languages or frameworks. This means that PWAs can be developed and deployed faster and at a lower cost than native apps.

With PWAs, it is possible to access the web directly without downloading any application. Reports show that in the second quarter of 2022, approximately 59% of users accessed websites through mobile devices, and this data does not include tabloids. Thus, making PWAs the most valuable web development trend of 2023. 

In 2023, we may see the development of new tools and frameworks for building and deploying PWAs, and the integration of new technologies such as Augmented Reality (AR) and Virtual Reality (VR) into PWAs.

Accelerated Mobile Pages (AMPs) are a way to create web pages that load faster on mobile devices. They are an open-source initiative by Google, launched in 2015, that aims to improve mobile web performance by allowing developers to create lightweight versions of their web pages. There is a high expectation of growth of AMP in 2023 to help businesses and organizations prioritize the mobile user experience. 

One of the main benefits of AMP is that it allows developers to create web pages that load much faster on mobile devices, even at low-bandwidth connections. This is especially important given the increasing importance of mobile search and the fact that page speed affects the decision-making of customers.

Google has stated that it gives a slight ranking boost to AMP-enabled pages, which means that they are more likely to appear at the top of search results. This can be especially beneficial for businesses and organizations that rely on organic traffic from search engines to drive traffic to their websites.

Moreover, with AMP, developers can create web pages that are more interactive and engaging, which can help to keep users on the site for long periods. It has proven beneficial for businesses and organizations that rely on user engagement to drive conversions or generate revenue.

Voice Search Optimisation helps with optimizing an eCommerce website with voice search queries. Oberlo statistics state that 71% of consumers prefer to clear their doubts through voice search, and the percentage is believed to grow in 2023.

One of the main benefits of voice search optimization is that it can help to improve the discoverability of a website or web content. With the rise of voice assistants like Amazon’s Alexa and Google Assistant, more and more people are using voice search to find information online.

Voice optimization can be of assistance to users who are on the go or have limited mobility, as they can use voice search to quickly find the information they need without manually typing the search query.

In addition to improving discoverability and the user experience, voice search optimization can also help to improve the accessibility of a website or web content. The content becomes more accessible to users with disabilities, giving businesses an edge over their competitors.

Artificial Intelligence (AI) Chatbots are computer programs that use natural language processing (NLP) and machine learning algorithms to mimic human conversation and assist users in completing tasks or answering questions.

The concept of AI chatbots is not new among the best web developers. They have eased the work of both businesses and customers by providing immediate assistance. It has proven to enhance user experience and improve customer satisfaction. 

AI chatbots help to automate routine tasks, such as answering frequently asked questions or guiding users through a process. It adds more time in the hands of the customer service representative to focus on more complex tasks. 

Since chatbots are powered by AI, they collect data and provide insights about customer behavior and preferences. E-commerce businesses suggest personalized product recommendations by analyzing user interactions with the chatbot.

Content Personalisation has helped personalize web content for users using individual preferences, behaviors, and characteristics.

Using content personalization, the best web development agencies can provide personalized and relevant content to users according to their interests and needs, decreasing the bounce rate.

Further, content personalization helps to gain customer loyalty and improve the effectiveness of marketing campaigns. Personalized content encourages the users to engage more in the website and take desired actions, like making a purchase or signing up for a newsletter. 

With the collected data on user preferences and interests, not only e-commerce but also brick-and-mortar websites can benefit by providing a better user experience. They can even work on the parts they lack by taking valuable insights from the preferred content by the users. This data works wonders in optimizing marketing strategies and improving the overall customer experience.

A Single-Page Application (SPA) loads all of the necessary HTML, CSS, and JavaScript files within a single page, rather than requiring the user to load new pages as they navigate through the app. In 2023, many companies will prefer a single-page application to improve the user experience and performance of their web applications.

The single-page application improves the user experience by providing a seamless and fast navigation experience. Visiting different pages on the website to access information can be a tiring process, and users refrain from doing so. However, a single-page application increases the possibility of users returning.

Single-page applications also make the development process easier for web developers, while improving the performance of the website. Since all of the necessary files are present within a single page, there is no need to send additional HTTP requests to the server to load new pages, which can help to reduce the amount of data that needs to be transferred and improve the overall performance of the app.

Is Technology the Future?

As we enter 2023, it is clear that the use of Artificial Intelligence, Machine Learning, and Voice Recognition technology will continue to shape the future of web development. Companies that embrace these trends will be well-positioned to meet the evolving needs of their customers and stay ahead of the competition. 

Digital Kangaroos, a stellar web development and software company, is no different. We want the best personalized websites for our clients, and our professional and creative kangaroos are constantly evolving their knowledge with the latest technology to present the above client expectations website. 

We are keen on deploying new technologies in our working environment and optimizing the speed of our service delivery with the above satisfactory work.

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient...

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient to sit and watch a whole 10-15 minute video. Thus, increasing the demand for apps like TikTok. 

Amidst the pandemic, more and more people started creating short videos to overcome the depression and fatigue of ideally sitting at home. 

Just a while later, Instagram followed suit with Instagram reels. And now YouTube shorts have gained popularity. 

Yet one does not think of short videos when visiting YouTube, it is more of a detailed and long-form content platform. So, is it wise to add shorts to your YouTube marketing strategy? 

Definitely! 

According to EarthWeb.com, YouTube has 2 billion daily active users and surpasses the benchmark of 15 billion daily views on YouTube shorts. 

The statistics should have cleared at least one of your doubts. And now on to the next one- how to incorporate YouTube shorts in your marketing strategy? 

Read it till the end because we have an amazing monetization tip for your 2023 YouTube marketing strategy. 

But how to persuade the target audience?

• Create Informative Content 

Even though people scroll through short videos for fun and entertainment, they get engaged if they are informative or captivating. 

Put your best foot forward in that 60-second-long video. That is how long it takes for people to judge your expertise. If they find your content to be informative and helpful, they will be drawn to check your other videos as well, and you might even gain a new subscriber. 

But for that, you need to schedule YouTube shorts according to your niche and be consistent. 

• Scheduling YouTube Shorts 

According to Dexxter Clark, it isn’t about the time of uploading YouTube shorts but rather the release time that brings you views. He suggests posting the video 15 min before or later than the peak time of publishing to avoid getting lost in the crowd.

Every niche has a different audience, and it is best to understand your audience before publishing any content. You can head to the YouTube analytics page on your account and see a real-time graph. 

Hovering over the bars in the graph will show you the different times you posted on your channel. For the early buds, it is a hit-and-trial method. You need to see what works best for you and then continue doing that. 

• Are Titles Important?

Titles are an important part of any content form. It gives an insight to the audience into what awaits them. 

A non-gamer person would not like to see game walkthroughs or cheats. Or maybe a gamer would not see your video because they are not sure of what it contains- leading to you losing views. 

But do not try to mislead your audience with inappropriate short titles. They would not even wait for 4 seconds before they scroll to the next one. Also, they might lose trust in you, leaving a thin chance of their return.

• Record in Portrait Mode 

Although there is now an option to watch YouTube shorts on desktops and smart TVs, people prefer to watch them on their mobile devices. 

And let’s be honest no one wants to turn their phones while watching short videos. Watching YouTube shorts is all about comfort, and you, as a creator, should give that to your audience. 

The landscape view for YouTube shorts is not aesthetically pleasing. The horizontal blank spaces divert the viewer’s mind, and they cannot concentrate on your video. If you have recorded the video in horizontal view, rotate it before publishing. 

• Make a Seamless Loop 

The YouTube short video begins again after the clip ends. Use this to your leverage and create a seamless loop video. 

That would leave your audience in a trance, and they would spend more time on the video. There is a high possibility your videos might leave them intrigued, and they check your other videos with high hopes. 

• Add Trending Music and Hashtags 

Trending hashtags for YouTube go a long way in enhancing the channel’s visibility. YouTube filters long and short videos based on the hashtags in the description. 

Using hashtags allows you to rank at the top of the most popular videos. You only need to use the pertinent ones. Moreover, it is a quick way for viewers to search for niche content. 

Even trending songs or music have a great chance of propelling your YouTube video to the top. Just make sure the songs and music fit the vibe of the video. Many people use trending songs on YouTube for any random video that does not suit the video’s emotions. 

After creating a successful YouTube marketing strategy, it is time to monetize and generate revenue from your YouTube channel. 

• Monetize YouTube Shorts 

YouTube started a new funding strategy for the shorts creator in 2021, and based on the last month’s views, the creators received YouTube shorts funds. However, this strategy is being replaced with advertising revenue in February 2023.

This new strategy is believed to help creators earn more revenue than the funds. 

Yet there are more ways than one to monetize YouTube Shorts. Getting brand sponsorships is no new marketing strategy and has been the major source of monetization for the creators. 

However, sponsors and investors are keener to invest in short-form content. They would invest in you if you are versatile and move with the new updates. Short-form videos or reels (as people call them) are the thing of the present and have a lot of potential in the future. 

Now to get sponsors, you do not need millions of subscribers just the right target audience would do. 

• Advertising Revenue from YouTube Shorts? 

All YouTube creators might have heard of YPP (YouTube partner program). Earlier YouTube only allowed long-form video creators to be a part of the YPP. But as per the news from early 2023, YouTube shorts creators with 1000 subscribers and 10M short views in 90 days and 4000 public watch hours in the past 12 months are eligible for YPP. 

 YouTube will also offer fan funding to new YPP members with new features like super chat, super stickers, super thanks, and channel memberships. 

The super thanks for beta shorts will allow the fans and subscribers to show their appreciation and connect with their loved creators via super chats. 

The runtime of the short ads between the YouTube short videos will be calculated at the end of every month and the YPP members will receive monthly revenue as a reward. The revenue also covers the cost of music licensing and enhances the shorts’ experience. 

Source: YouTube

• Ready to Start? 

YouTube shorts aren’t just for fun and entertainment channels, they work great for brick-and-mortar businesses as well. But what to showcase in those YouTube shorts?

Leave that to us! Digital Kangaroos- one of the leading digital marketing agencies has professional experience in YouTube video marketing. We maintain consistency to post on your YouTube channel to gain high website traffic. 

For reference, you can check Digital Kangaroos’ YouTube channel. We regularly update YouTube short videos on our channel.