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Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility,...

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world.

SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes – the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. 

The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible only if your website stands unbeaten and number one in the e-world. More are the imprints on the website or blog, more are your earrings.

Before moving ahead on how SEO can change the face of your brand/ business and help in monetization, let’s just understand the basics behind SEO.

Science Behind SEO

SEO is a framework of certain rules, practices, and protocols which are amassed to optimize the website to attain high Search Engine rankings for organic results.

Every search engine uses certain search engine ranking algorithms and the website needs to be optimized on those parameters. Depending on these parameters, the ranking would be decided on SERPs.

SEO is not a static process, it’s an ongoing process.

You don’t need just SEO, but some good SEO practices that will give a significant boost to the usability, longevity and user experience of the website.

Google, Yahoo and other search engines have become a part and parcel of everyone’s life. It is obvious that people trust them blindly and the top 5 results of any SERP are always the most clicked ones.

Having a good search engine ranking automatically boosts the user trust in that website. In fact, for a stupefying social media marketing, the businesses need to have a solid web presence which is only possible through SEO.

Now, let’s move to how ranking high on Google and other search engines impact traffic and help the businesses to monetize.

Organic Search is the Primary Source of Web-Traffic

Organic Search is one of the crucial components of the buyer funnel and helps in traffic conversion and engagement. A larger fraction of Digital marketers follows SEO practices only for Google. Other search engines also contribute to a brand’s visibility but Google enjoys the lion’s share of 88%.

Having a good presence on YouTube (second-best search platform) acts as a catalyst in elevating online visibility, as YouTube is again a Google program. So, having a presence on Google’s trusted resource will ensure that things are working in the brand’s favor.

Trust & Credibility

SEO is just not ranking high on Google, but it also means offering quality user experience by taking trust and credibility factors into account. Building domain authority is the final call. The SEO experts will work on all the elements related to building a strong authority such as quality backlinks, optimized on-page elements, positive online reputation and other digital optimizations.

Domain authority is accrued over time; rather it needs patience, commitment and sincere effort. It’s not a single day job but once established will offer you good opportunities for monetization.  

The results rely on the quality of products and services offered by the website, else the entire SEO campaign results in vain.

Better User Experience

As already mentioned, the optimal user experience is the key to every successful conversion. Google knows how to interpret a negative and a positive UX. A website is offering negative UX if it:

•  is not following webmaster’s guidelines
•  has a low dwell time
•  has not offered backlinks
•  has low page-per-visit
•  has a non-responsive layout

Once the business starts offering a positive UX, organic traffic increases exponentially. This results in more clicks, paid backlinks, higher domain authority and hence more money.

Local SEO

With the growth in mobile traffic, the promulgation of business in local market has become imperative for the success of every small or medium-sized business.  Local SEO helps the people in the vicinity to find the business quickly and easily. Thus, bringing the audience – a step closer to conversion.

This is done by optimizing web-content and the website for local keywords, backlinks and other local listings. SEO professionals lay a strong emphasis on getting positive reviews and feedback on Google, Home Advisor, Yelp, social media platforms, etc.

SEO strategies cast a positive impact on the buying cycle. The modern-day customer is well equipped with internet technologies and does proper research online before buying anything. Local SEO enhances the desired visibility and helps the customers find answers to their queries.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes 

SEO is a Long Term and Ongoing Strategy

A short term engagement into SEO tactics may not affect the entire digital properties of the brand. It is very important to consistently re-evaluate the brand over time. SEO professional has to be proactive enough to keep an eye over the algorithmic changes made by Google every year. Falling short even for a small bit may result in a tough challenge of making a comeback.

Apart from the Google algorithm, an expert SEO professional will keep the brand ahead by tapping and analyzing the tactics used by other local competitors and comparable businesses.

Search Engine optimization is your true business investment. An ideal SEO expert will enable your brand to hold waters for the years to come.

If you’re Not on Page 1, You are Losing Organic Clicks

There is no second opinion that if you don’t out past your competitors, then, they will!

You need to be number one to win the game of organic clicks. Digital Kangaroos- the best digital marketing company in Ludhiana – offers high-quality SEO which doesn’t only make you discoverable in the local market but makes you shine in the international markets as well.

SEO is a new age marketing technique that is quintessential for every business today. A great SEO not only promises a better today but an exuberant tomorrow.

Interested in getting an SEO for done for your businesses? Our team is always ready for you. Get in touch with us at +919814820845 or drop a line at admin@digitalkangaroos.com. Our expert digital marketing solutions will give a new dimension to your business for sure.  

Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today...

Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today have become more digital-friendly with the onset of the mobile revolution. Most of their purchasing decisions are primarily taken on the basis of what they read and see online.

So, it’s very important to lionize your digital marketing strategies. Drafting an awesome piece of content may be difficult as you need to plan the campaign, write the content and then measure ROI. You have to pull out all the stops of your content marketing efforts to see the results.

Today more than 62% of the companies have outsourced their content marketing to digital agencies. If you don’t have time to keep up, it is better to hire digital marketing agencies as they have impressive professional experience, knowledge and seasoned team of experts to take your online business to next level.

Reasons to Hire a Digital Marketing Agency

You should consider hiring a digital content marketing agency when:

• You don’t have time to manage all your campaigns.
• Your current strategies aren’t giving results as expected.
• You want an expert to take over your digital marketing strategy.

But before launching hunt for the right digital agency, you need to be crystal clear about the vision and goals of your business.

You should know exactly what your expectations are from the agency and what you want to achieve. You should be very clear about your audience, markets, and products. And also, the type of services you want such as SEO, blogging, paid campaigns, promotions, social media, etc.

The online and offline world is flooded with a lot of decent digital marketing agencies, cherry-picking the perfect one needs rolling up your sleeves. If you are not sure how to begin, then below is a checklist which helps you to know what you should look for in the right digital marketing agency.
Broad Content Spectrum

How to Check: Check services page or enquire about what all they offer

Writing a decked-out content only will not make you stand above the rest. What you need actually is a great SEO friendly and optimized content which is well put together with keywords and length. When you outsource your content work, you have an option to go for infographics, logo designing, and podcasts apart from simple blogging. All these things will help in better promulgation. You can expect a broad spectrum of services such as white papers, case studies, graphics, podcasts and other types of content.

Opting for a digital marketing agency that offers content marketing, SEO and other digital marketing services is a better option as they have an advantage of having a higher technical edge on how things work digitally rather than delegating the marketing and content creation work to two different agencies.

Solid Content Strategy

How to Check: Company’s portfolio and testimonials

There is a difference between writing a few blog posts and writing as per the understanding of the client’s goals and the buyer’s journey. The marketing experts will help you draft a proper content strategy highlighting topics, frequency, ideation, publication and the promulgation by using various digital touting strategies. The content should follow an audience’s first approach. The firm should offer a smart data-driven approach that helps the client to gauge the metrics.

Results Matter

How to Check: Ask for case studies

There is a lot of difference between creating a decked out blog and creating a blog that drives results. The success stories, testimonials, and case studies help the client to understand the success ladder of the company. If a digital marketing agency hesitates to show you the results achieved in the past or doesn’t have any case studies, then choosing this company would be a blip.

Check their Experience

How to Check: Check their client list, client satisfaction ratio, projects delivered, tools, technique and strategy

Experience doesn’t only account for the number of years rather it is a combination of years and right strategies. If a company is offering digital marketing services but still using obsolete tools and strategies, then backing on this company may give you slow and temporary results.

Ensure that the company is using strategies that are latest and drives you immediate results. Even if it is a start-up but has talented professionals, you can back on it. An ideal firm is backed by talented designers, marketers and creative content curators.

Read Also: Top SEO Hacks You Can’t Miss in Today’s Time

Core Niche

How to Check: Check their past work and social media pages

Every digital content marketing firm specializes in specific services and niches. Suppose, you have a business that deals with fashion accessories, then you need a firm that is well acquainted with the Fashion Industry. It is really important to have a look at their past records and testimonials as well.
You can follow their social media page on Twitter, Instagram, Facebook, etc and have a look and feel about how they are promoting the things.

Consider their Promotional Strategies

How to Check: Check social media pages and websites

Even if you hire the best of rhetoric to curate an awe-inspiring content for you, the things won’t work until you are not doing anything to promote your content. Creating original and engaging content and then leaving no stone unturned by promoting via social sharing will give you exceptional results.

SEO Performance

How to Check: Google Ranking

The litmus test for any content marketing company is how well it performs on Search Engine Rankings. Try to punch some keywords and check the Google ranking. If the company is coming on the first five ranks or even on the first SERP, then you can kick start the communication.

Pricing

How to Check: Send an email or check the website

It is one of the major and most crucial deciding factors when coming to terms with any digital marketing company. Nowadays, the companies offer packages rather than a fixed plan or what we call as the flexible billing cycle. You can avail or stop using the services at any point of time. You will be billed only for the services availed in that duration. A right company offers packages suitable for every type of needs.

Transparency at All Levels

How to Check: Offers seamless communication via emails, live chat or phone call

If you are not kept in the loop for every decision made regarding your project, then this is a sign that the company may not be sharing every detail with you. An ideal marketing company is fully transparent in its work and communication. The company shall give you a working layout as well as share the milestones set for the project. All the status reports are regularly shared with you.

Multi-Channel Strategy

How to Check: Available on all major platforms such as Facebook, Twitter, Instagram, etc.

The digital marketing agency near me should be creatively repurposing the content which means that the content should be broadcasted on every social media platform to get engagement, more traffic and thereby more leads. This helps in delivering a more versatile and holistic experience for the customers. Having a great multi-channel strategy that resonates with the ethos of the client company complements other facets of digital content marketing.

All you need is good online visibility that promotes brand awareness and generates leads that bring business. Once you find an agency that complies with all the above traits, feel free to avail services through them.

Digital Kangaroos, a premier digital marketing agency Punjab, doesn’t only help you save a lot of time and money but also saves you from the headache of curating and promoting the content. Our seasoned team of young and dynamic professionals is adept at offering creative digital marketing services that will make even the posterity cherish your brand. Contact us to learn more about our award-winning services.

To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each...

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.”

This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing.

SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low on the search engine results page, then it is of no use and it will go unnoticed. Hence it is important to have a search engine optimized website.

In case you didn’t know ‘Digital Kangaroos’ is a pioneer digital marketing agency specializing in providing Search Engine Optimization services for businesses small and big. Some very effective web designing and SEO tips suggested by this leading digital marketing company are as listed below:

1. Keep the Design Simple and Uncomplicated

You don’t have to keep your designs complicated or difficult. Even simple and uncomplicated designs look great. Audiences or visitors love to visit websites that have a simple design. A good website means a good experience for the visitors who are following your website. It is essential that your website attracts not just people but is found attractive by Google, also. Yes, Google Spider or Google bot also find sites attractive or unattractive. The better will be your site structure; the better would be your chances of having a good rank in the search engine.

2. Create the Best URL Structure for SEO

If you wish to have an SEO-friendly website, then you must have a clean, logical and straightforward URL. You should first merge the www along with non-www domain categories. Select the domain type which you wish to use for your site. Avoid using URLs like www. Xyz.com/? p= 111222. The names of URLs’ should be meaningful, like www.brandname

3. You Simply Can’t Ignore the Speed of Your Site

The page loading speed of the website is another important thing to keep in mind. The time and age we are living in are very fast-paced and no one likes to waste their time waiting for things like websites to load. Many users wait for a maximum of 5 seconds for a page to be loaded, if it doesn’t load within 8 seconds (maximum), then the user leaves the page and goes to some other website.   Many online shoppers have said that if they are not satisfied with the speed of a shopping site then they do not return back to that site. So if your website does not load in a proper way, then be ready to lose traffic of your website. You can check page tool insights to test your page speed. It also gives nice suggestions to enhance the speed of the site.

4. A Good Mobile Site

Mobile sales have skyrocketed the marketed in the years gone by. Many users have bought mobile-friendly websites. The rise in the usage of mobile along with Google’s mobile-friendly algorithm has made mobile-friendly design a very high priority. A website should be such that it is captivating to the eyes.

5. Look into the Content Properly

Content is one of the most important things for a website to run well which very few people are aware of. Content is said to be the new SEO these days. If you own a website then you should have some knowledge of the content. You should be the master of writing content that engages your audience, know how to handle Meta – tags, headlines, and the body of content and also know how to insert keywords.

6. Role of Images

Images also have a huge role to play when it comes to website design. Images have the power to gather lots of traffic from image-based search engines like Google Images and many others. The images also influence the site loading. Some tips which might help you in the optimization of images:

•  You should add an Alt-tag to your image. An Alt-tag can be a keyword for which you wish the image to rank.
•  It will be better if you keep the size of your image files small. You can get assistance from Image Optimizer. The image should be given a description and keyword before it is uploaded.

Final Words

Website designing and performance go hand in hand. In today’s highly competitive world, you must not settle for anything but the best. In case you are seeking the best SEO solutions, Blog writing, or content marketing solutions for your business; Digital Kangaroos is the conclusive answer.

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed...

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world.

In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of the latest technological and digital marketing trends in the market.

While there is a greater need for educational institutes to focus on offering courses that are not location-specific and helping the students expand their skill set, the institutions can’t simply afford to miss out on reaching a large database of students present online. Digitization has made it possible to influence the choices of higher education institutions, made by students looking at enrolling themselves in regular or online courses.  To be able to maximize student enrollment and build a strong brand image, educational institutions in large numbers are turning to digital marketing agencies to seek effective marketing solutions.

Did you know that Digital Kangaroos is the No. 1 Digital Marketing Agency in North India catering to a vast number of clients in the education industry including DLP India, MyStudyDestination and Panacea Bharti Institute? We specialize in providing unique and customized digital marketing solutions to our clients to help them generate maximum leads and increase their ROI.

In case you are an individual or a company working in the education domain, here is a list of trending and positive-result-yielding marketing strategies that you must deploy for your business to maximize your targeting and re-targeting options:

1. SEO

With Google making constant changes to its ranking algorithm, SEO is no longer limited to keywords. It requires a lot of technical expertise to develop and maintain websites that are search engine optimized and rank high on search results. For the website to be search engine optimized, there is a need to focus both on On-Page and Off-Page SEO along with taking care of technical SEO. There are several things to be taken care of like the website loading time, content quality, internal and external linking, errors and more.

2. Mobile-Friendly Websites

With more number of people having access to internet-enabled mobile phones than laptops, it has become crucial for educational institutions to make their websites mobile-friendly. This is majorly due to the reason that a large number of potential students are more likely to research the courses and institutions of their interest from their mobile phones than doing it from laptops or computers.

3. Re-targeting Campaigns

Re-targeting is one of the very cost-effective and result-driven marketing strategies for increasing the conversion rate of your business. This method proves to be really effective when it comes to expanding your target audience and reaching out to clients who have shown an interest in your products and services.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

4. Content Marketing

Content marketing is the future of Digital Marketing. While users continue moving from one social media platform to another in a span of a few months to a few years, the content you create is here to stay for long. The number of students who enroll themselves for a given course is directly proportional to the content quality you draft and publish online. The ‘quality’ of content also determines the amount of traffic you manage to get to your site along with the social media sharing of the content and thus, the overall ranking of the page.

A few guidelines that you may follow while curating content for your business are listed below:

a. Publish high-quality content that describes in-depth about your institution, courses, infrastructure, research and other facilities, fee structure, success stories, FAQs and related information.

b. Content should be written after carrying out detailed keyword research with special emphasis on writing long-tail keywords and voice-optimized content.

c. Writing blogs and case studies that don’t only target SEO goals but also the social media sharing of your content. This is because user engagement on social media platforms also plays an important role in determining the final ranking of your site.

5. Social Media Engagement

By following a few latest trends in social media like going live, publishing a story, etc. proves to be quite useful in grabbing the attention of potential students and keeping them engaged. The power of social media platforms, common amongst the student population- Instagram, Facebook, Twitter and Snapchat, can be leveraged to reach out directly to students and interact with them on a daily basis.

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana,...

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’

As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame.

For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well known and recognized for its representation of over 5000 women entrepreneurs and professionals.

Dream Chasers and Women in Business

Our Founder and Director, Sania Gupta, has been an active member of the FICCI FLO Ludhiana chapter since the year 2015. Besides conducting a workshop on ‘Blogging and Freelance Writing’ for the members of her chapter in the session 2016, our award-winning blogger Sania has been actively involved in writing about the events and sessions that get organized by this prestigious organization on her personal blog ‘TheBloggingHacks’. As a part of her engagement in several projects and activities pertaining to Digital Media, she along with Ms. Reena Aggarwal (Current Chairperson- FICCI FLO Ludhiana) recently kicked-off a project titled ‘Dream Chasers and Women in Business’ so as to not only empower the women members but also help them enhance their visibility and gain professional recognition in the fields of their work.

FLO is about women empowerment and there couldn’t have been a better way to promote members than help them gain recognition amongst fellow members, thereby, giving them more power and making it possible for them to generate more leads for their businesses and thus, better revenue. The primary objective behind launching the project was to promote the women entrepreneurs and professionals on the organization’s social media pages by making their striking and engaging profiles. A large number of followers on the chapter’s social media pages along with the members of WhatsAPP Official Group (FICCI FLO Ludhiana) served as a perfect audience to promote the products and services that are being offered by the member entrepreneurs and professionals.

Read Also: Case-Study of MyStudyDestination: The Award-Winning and India’s No.1 Career Blog

With her vision and expertise, Sania was able to introduce and conceptualize the idea that would stand out in the space of Digital Marketing. Her passion for words spawned creativity in the designs that she and her team curated for the members of her chapter. The participating members have managed to garner a lot of attention and are being duly recognized for their talent and skills.

We at Digital Kangaroos love giving wings to new projects and ideas all the time. It helps us exercise our creative confidence, expand our knowledge base and make it possible for us to continually deliver the best of Digital Marketing Services to our clients who believe in our work and motivate us to give our best shot.

Should you have any requirements in the space of Digital Marketing or Blogging, kindly don’t hesitate in reaching out to us at +91-9814820845 or +91-7814045013.

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before...

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience.

Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market presence in 2019:

1. Paying close attention to what is most relevant

If you still believe that building a long e-mail list is something that is going to help you stand out and dominate your niche, you might want to know that this doesn’t hold significance any longer. Today, it’s all about building relevance and greater intimacy with the audience so as to be able to provide the right digital marketing solutions to your clients.

2. One platform doesn’t suffice

If you think being present on one social media platform or for that matter maintaining a social media presence alone is enough, it’s time for you to think again.

Different audience dominates different platforms. Your potential clients, therefore, are different on Facebook, LinkedIn, Instagram, YouTube, Weblogs and more. The success of your digital marketing efforts lies in being able to repurpose your content across different platforms relevant to your audience. This will help you to optimize your content for all the platforms which in turn will help you generate maximum leads for your products or services.

3. Focus on building experiences

It is no longer possible to garner success and attention by building a single marketing funnel that aims at taking your audience through a predefined step-by-step process. The time demands you to be successful in building experiences that are real and memorable for your audience. This will help them stay connected and loyal to your brand.

Furthermore, you need to feed your audience with unique and relevant content. This will help you gain their attention and build their trust. And every time you post fresh content or share updates with your audience, you will be encouraging them to not only reconnect with your brand but also keep your brand fresh in their memories.

4. Capture the attention of the right people at the right time

The important thing for you to know is that the essence of marketing lies in capturing the right attention at the right time so as to be successful in capturing the loyalty and wallet of your audience. With the amount of content that gets shared across the web on a daily basis, the attention span of people has become really short. It demands a massive amount of creativity and expertise to be able to curate content that catches the attention of readers and spread brand awareness.

5. Nurture your audience

You must not direct all your marketing efforts and budget only on generating leads for your business. While lead generation is an important aspect of marketing a business, you must not forget that you need to continue nurturing your audience at the same time. Marketing is just not about selling your products and services all the time. It is also about being present everywhere and at all times, thereby, communicating to your audience that you’re available for them to know you, like you and trust you.

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with...

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. However, an SEO strategy or technique only becomes effective when all its traits significantly target improving the overall quality and ranking of the website.

Have a look at some of the effective SEO strategies that can be used to make a strong brand presence.

1. Improve User Engagement to Improve Rankings

User engagement refers to the amount of time that a user spends on the website. The better the page ranking, the more user engagement in a website. According to research, it has been found that there is a certain interrelation between the bounce rate of the page and its organic position. The higher the bounce rate, the lower it is ranked in search.

2. Make your Current Pages Longer

It will surely become a time-consuming process when you have to write 3000+ words for every blog post. On the other hand, it is easier to pick a page from 1500 words to 2000 words rather than going from 0 to 2000 words. The content that has already been published has the ability and a recognized audience. Therefore, instead of writing something from the extreme scratch, it is better to use a post that is already doing well on Google. The pages that rank between 11-30 positions on Google are ideal and can help in increasing the rankings.

3. Enhance Site Speed

Another SEO strategy that is very important is the speed of the site. In the year 2010, it was declared by Google that site speed would be used as one of the ranking factors. There were many tools that helped the developers in improving the performance of the site. Another tool was developed to make the site responsive i.e. mobile friendly. Thus, in order to make your way up to the Google rankings, you should surely work on the site’s loading and processing speed.

4. Emphasis on YouTube SEO

YouTube videos have their position in the top 10 rankings of Google Search. YouTube is considered the second most popular search engine as it has more than 3 billion searches per month, which is considered better than Bing, Yahoo, and AOL combined. Focusing on YouTube SEO will help you push your website to the first page of Google and will drive traffic from YouTube as well.

5. Focus on Topics as well as Keywords

Google has been developing and the main aim of Google now is to know the intention of the users which means; what they expect, what they are searching for and most importantly, what search results would be the best to serve their purpose. You should consider what your potential audience is looking for. Thus, only keyword-focused or stuffed content is not important, but the context around also needs to be taken care of.

6. Build Backlinks

In order to build up good rankings, backlinks play an important role. Links are still considered one of the major factors in determining the search rank. Thus, it is essential to change the way backlinks are created in order to receive good results. Links that are of low quality can harm your website, whereas, high-quality links are effective.

7. Reporting and Analytics

Reporting and Analytics is a critical part of SEO as they play an important role in enhancing marketing strategies. You can understand your audience from sales to marketing by setting up an analytics platform. This will help in keeping a record of all the micro and macro events.

8. Technical Optimization

Apart from SEO and content tips, it is very important for the website to be technically strong and solid. This means that there is no technical issue in the website. Thus, to begin with, you can switch to HTTPS as it is considered to be the safest and most widely used protocol. Further, AMP i.e. Accelerated Mobile Pages should be used to make the website responsive. To help Google fetch the content you need to make sure that the semantic markups are exact and updated. Semantic Markups are important HTML tags that will help in emphasizing the important information on the website.

It should be kept in mind that SEO is changing drastically. Thus, it is necessary for marketers and business owners to adopt the above-mentioned strategies quickly as these will contribute to making your website safe and rank high.

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to...

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally-enabled companies are building their brands on digital marketing platforms, in the next 5 years, India will add half a billion more internet users which will compel most companies to turn to digital channels for promotions to reach out to more number of people. This will lead to an increase in demand for people with digital marketing skills. As a result, more than 18 lakh digital marketing jobs will be generated by the end of 2020. This will open new doors for fresh talents with in-depth knowledge of digital marketing. Here are some tips to begin an exciting journey into the new digital frontier:

Learning the Basics

Making a foray into digital marketing can be confusing, in the absence of guidance. Its components, including social media marketing, email marketing, SEO, content to web development, mobile marketing, analytics, and AdWords have separate rules and operational systems. It will help you navigate through these different yet connected realms to help you understand the basic concepts well enough to conceptualize, design, and execute online campaigns for different companies with the latest online marketing tools. Taking up training and getting certified can help you move the conventional barriers to enter this career.

Need For Specialisation

The internet is vast, and marketing has to Cater to a variety of different channels and media to communicate with potential customers. The digital marketing field, therefore, offers a wide range of career options that you can choose from on the basis of your interest or existing skills you could choose to be anything from a digital marketing executive to social media marketing executive to SEO expert or a conversion rate Optimisation (CRO) specialist. In each of these roles, there is a hierarchy based on your skill set, experience, and other factors.

Working On Personal Brand

Personal branding is one of the tactics to market a showcase one talent to attract better opportunities to improve one’s digital marketing career. Make it a point to exhibit your skills and achievements on your social media network especially LinkedIn as it is one of the best professional platforms. Create a winning resume that showcases your competencies to win over a potential employer.

Keep A Finger On The Pulse

Unlike some other professions where the basic foundation of required skills does not change over time, digital marketing is a constantly evolving space although the need for skilled and creative people in the field remains unchanged. Changing trends means that the methods and processes utilized can change quickly. If you do not keep yourself updated with the latest industry developments, you are likely to be replaced by someone more clued in. You can keep yourself updated on the latest digital marketing trends through online resources such as YouTube channels and blogs.

Building Relationships

Knowing the right people can make a huge difference, so it is important to reach out to and build relationships to create a robust network on popular platforms such as LinkedIn, Facebook, Twitter, etc. Companies looking to hire you always look for evidence that demonstrates your ability to deliver successful digital marketing campaigns. Thus, you must have some examples of your work easily accessible on social media. So, make it a point to create blogs or vlogs connected to your area of interest and specialization. It is important to remember that the best brand builders are constantly building and improving their networks and you should do the same.

Never Too Late To Start

Everyone has to take the first step, and your first potential step into the digital marketing market space might be an opportunity at the lowest level. Do not hesitate. You can always keep updating yourself with better options through employment sites, and look for alternatives while building up a portfolio and learning while you work.

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish...

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish to market yourself effectively. They are always stuck with choices that can make a complete “do-over” possible for them. In order to connect with their audience, they have to create a persona to whom others can relate easily.

Many would agree that the job of a digital marketer is very much similar to that of an artist.

If you’re into digital marketing, the methods given below can be of great help if you’re looking for some professional inspiration:

Be Your Real Self

Something that has helped me gain the audience in last few years is being relatable. By sharing my own stories, the problems I face and secrets of my life- it becomes possible for others to relate to me.

What you must know is that no one wants to connect with you knowing that you’re a perfect person and so is everything in your life. They want to see the real you and they’ll believe in your work only when they know whatever that is being portrayed is hundred percent true.

Your primary job is to make people believe that you’re no different from them. The difference will be visible when you start showcasing aspects of your personality and business that your followers are, otherwise, not aware of. Be ready to talk to them and start engaging yourself in meaningful conversations.

If you’re genuine and committed to your clients, these virtues of yours are going to reflect the feedback your clients provide and that will largely influence the growth trajectory of your business.

Reinvent Yourself

The only way it is going to work out for you is by learning to evolve with the markets and by understanding how to reinvent yourself.

History bears this out. All the influencers always have had one trait in common. All of them reinvented themselves and underwent a near-constant evolution of their brands and expressions.

The path to reinventing yourself is never going to be easy. There will have to be a lot of motivation, countless sleepless nights and numerous tactics with you in your journey. All guided by the strong desire to excel.

Read Also: 7 Amazing Tools for Social Media Marketing

Because the audience these days crave unique content and has very less attention span, there is hardly any option left for you than to tap the power of change and risks. It might just help you to use controversy to scale heights in your business. Test your audience, throw different types of content and that one piece that catches their attention is going to do all the work and help you go your own way.

The Power of Storytelling

All big brands and companies are now trying to leverage the value of storytelling. They understand how stories have the power to establish purpose, motivate the audience to take an interest and thus, drive actions.

On my personal blog ‘The Blogging Hacks’, I have been writing posts under several categories. After launching the blog last year, there was no post that narrated a story for a few months until one day I decided to publish a true love story. The story received an amazing response on all social media networks with thrice as much as traffic on the day it got published than usual days.

Insights: The story reflected some change from usual blogging and self-improvement posts. The readers could relate to it on emotional grounds and the result was all of them either leaving comments or sending personal messages.

It’s only the change that is sometimes desired more than anything else. It is, however, important that the story you narrate to your audience is relevant and holds significance in their lives. Finally, it is the ability to put your thoughts and ideas across your audience in a simple manner that is unmistakably powerful.

This seems to be the new mantra in the space of digital marketing. To stay upbeat in the digital market,...

This seems to be the new mantra in the space of digital marketing.

To stay upbeat in the digital market, the ads gurus are giving a lot of significance to minimalist ads- minimal designs and text because less is more in today’s world.

With concepts and ideas gaining more importance, the ads overloaded with information are becoming obsolete. Simplicity is the new big thing and minimalism is now considered one of the classic styles of digital marketing making it a top design choice amongst designers and marketers. The digital gurus believe this is something that almost always works. It is because the style offered is extremely simple and looks so easy that users practically don’t need to think about it.

What is Minimalist Design?

The essential components of minimalist designs are as follows:

• Simplicity
• They encompass only necessary functional elements with their main focus on one bit of content
• Extremely pared-down palettes with only one hue or typeface
• Predominantly white and black color schemes
• Lots of space
• Dramatic text sizing- super small or gigantic Benefits of Minimalism

Minimalism is gaining momentum as it offers several benefits:

• Less information means less loading time. It, therefore, works fast.
• Minimalist designs deliver excellent performance in responsive environments as the elements to be considered are fewer.
• Minimalism works as the only focus is on purpose.
• Minimalist designs are timeless.
• With minimal designs, it’s easy to grab the attention of your potential customers as they stand out against all the other designs. Practical Applications

Scroll down to visualize some of the minimalist designs that have gone viral in the world of digital marketing:

Chocolate sticks showing the pause sign:
Our favorite Diet Coke in lemon flavor:
Love this one with wi-fries:

 Final words:

Minimalism is one of the design trends that are here is to stay forever as it never gets old. It strongly emphasizes content and is classic and elegant.