Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their business amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till the things turn normal”, but hard to practice. Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures. Desperate Times call for Desperate Measures! Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis. It's very…
Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if it fails to reach your niche or targeted audience. Here content promotion comes to play! Related: Relying only on SEO could be dangerous The more you are able to expand your online visibility; more are the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are: Building AwarenessGenerating leadsEngaging leads or conversion But, content promotion…
“Breakthrough the content clutter with these ingenious Content Marketing Hacks” With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble. With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you…
Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year. These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users. The webpreneurs may notice significant gain or loss of traffic or rank due…
Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing agencies. As per a report, 59% of brands who have endorsed influencers for their brand have increased their budget for influencer collaborations due to an overwhelming response. The brands have reported positive growth in the ROI after following this popular technique. If you are planning to start an influencer marketing program or are already into it, you should be very clear about the modus operandi beforehand. Some points to ponder before the launch of the campaign Things such as theme or niche…
You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do? You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”. It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results. Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential…
Let’s first understand, What is branding? Branding is basically a marketing practice that makes the company and its products/services easily recognizable. And brand awareness is the extent to which people are able to distinguish the company from other similar ones in the market. Branding is essential to strike a compelling and divisible presence in the industry. It allows the customer to make better choices. Branding includes advertising, promotional merchandise, logo, online reputation, customer service, etc. All these things are essential to creating an impressive and recognizable professional profile. Okay, now that you have invested time and effort to nurture…
What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back? The answer is intuitive. The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-Tail keywords are customized as per the user preferences to direct maximum conversions. Keep reading to understand what are long-tail keywords and why do you need them to drive maximum ROI. SEO is all about keyword planning and long-tail keywords act as holy-grail of this…
The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market. Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make the things work. Is your current social media marketing strategy squared for this festive season? If not, then make your presence felt on the e-world with these truly pragmatic SMM tips. 1. Create, Innovate and Concoct There is a beautiful quote from Thomas A. Edison which says that…
Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world. SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes - the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible…
