Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant and conversion-driven content strategy for your business. Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services. Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that…
Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its need, types, budget to how it helps your businesses thrive in this competitive world. The number of people coming online is increasing at an exponential pace. The modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. The…
Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle. Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips and campaigns that help to ease out your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year. …
COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, the businesses are facing tough challenges to reinstate their online presence. Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable. This post of Digital Kangaroos discusses how the brands and business can remould their digital marketing campaigns to keep with the changing consumer…
Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their business amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till the things turn normal”, but hard to practice. Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures. Desperate Times call for Desperate Measures! Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis. It's very…
Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if it fails to reach your niche or targeted audience. Here content promotion comes to play! Related: Relying only on SEO could be dangerous The more you are able to expand your online visibility; more are the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are: Building AwarenessGenerating leadsEngaging leads or conversion But, content promotion…
“Breakthrough the content clutter with these ingenious Content Marketing Hacks” With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble. With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you…
Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year. These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users. The webpreneurs may notice significant gain or loss of traffic or rank due…
Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing agencies. As per a report, 59% of brands who have endorsed influencers for their brand have increased their budget for influencer collaborations due to an overwhelming response. The brands have reported positive growth in the ROI after following this popular technique. If you are planning to start an influencer marketing program or are already into it, you should be very clear about the modus operandi beforehand. Some points to ponder before the launch of the campaign Things such as theme or niche…
You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do? You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”. It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results. Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential…
