The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market. Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make the things work. Is your current social media marketing strategy squared for this festive season? If not, then make your presence felt on the e-world with these truly pragmatic SMM tips. 1. Create, Innovate and Concoct There is a beautiful quote from Thomas A. Edison which says that…
Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world. SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes - the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible…
Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today have become more digital-friendly with the onset of the mobile revolution. Most of their purchasing decisions are primarily taken on the basis of what they read and see online. So, it’s very important to lionize your digital marketing strategies. Drafting an awesome piece of content may be difficult as you need to plan the campaign, write the content and then measure ROI. You have to pull out all the stops of your content marketing efforts to see the results. Today…
Are SEO And Web Design Closely Interlinked With Each Other? “The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.” This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing. SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of…
Top 5 Digital Marketing Strategies for Educational Institutes The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world. In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of latest technological and digital marketing trends in the market. While there is a greater need for educational institutes to focus on offering courses that are not location specific and helping the students expand their skill-set,…
FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame. For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well…
Top Digital Marketing Trends to Explode Your Brand Awareness Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience. Let’s look at some key marketing trends that will help you stay…
