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In today’s hyper-connected B2B landscape, first impressions rarely happen over the phone. They happen online. Before a decision-maker ever speaks...

In today’s hyper-connected B2B landscape, first impressions rarely happen over the phone. They happen online. Before a decision-maker ever speaks to your sales team, they’re Googling your business, scanning your LinkedIn, exploring your website, and reviewing your case studies. Your digital presence isn’t just your storefront—it’s your silent sales rep.

At Digital Kangaroos, we’ve seen businesses close high-ticket clients without a single cold call, simply by building a strategic and credible B2B marketing plan. Here’s how your online presence can turn passive visitors into ready-to-convert B2B leads.

1. First Impressions Happen Online

In B2B marketing, trust and authority are everything. A professional, fast-loading, mobile-responsive website shows you mean business. If your site looks outdated, confusing, or hard to navigate, potential clients will bounce—literally and metaphorically.

Your digital presence should:

• Reflect your industry expertise
• Be easy to navigate
• Showcase social proof (testimonials, logos, case studies)
• Load quickly across all devices

SEO Tip: Websites with good UX and low bounce rates perform better in Google rankings, increasing your visibility to the right B2B clients.

2. SEO: Be Found Where It Matters

Decision-makers don’t scroll endlessly. They click on what they find on page one. Investing in B2B-specific SEO ensures your services show up for the right intent-based keywords such as:

• “[Service] provider for manufacturing companies”
• “Best CRM solutions for healthcare businesses”

At Digital Kangaroos, we tailor your SEO strategy to target the precise phrases your buyers are searching for, including local and industry-specific long-tail keywords.

Bonus Tip: Ranking for thought leadership content (e.g., industry guides, solution comparisons) positions your brand as a go-to expert.

3. Social Proof Builds Trust at Scale

B2B buyers are risk-averse. They want to know you’ve delivered results for companies like theirs.

Here’s how to add credibility fast:

• Add video or written testimonials
• Showcase recognizable client logos
• Publish detailed case studies with measurable outcomes
• Share client success stories on LinkedIn

SEO Tip: Mark up reviews and case studies with schema to enhance your visibility in search results.

4. LinkedIn Optimization: Your Digital Business Card

For B2B companies, LinkedIn isn’t optional. It’s where decision-makers hang out.

What you should optimize:

• Company page with a clear value proposition
• Consistent branding and banners
• Regular content showcasing expertise
• Employee profiles aligned with the company brand

An optimized LinkedIn presence warms up leads before they ever enter your funnel.

5. Content That Answers Before They Ask

Thoughtful content marketing shows prospects that you understand their pain points before they even reach out.

Effective B2B content includes:

• Industry-specific blog posts
• Explainer videos
• Webinars and whitepapers
• Case study reels

When your content answers their questions, you instantly become a trusted advisor.

SEO Tip: Long-form, keyword-rich content that educates and solves problems ranks higher and attracts better-qualified traffic.

6. B2B Marketing Automation for Smart Lead Nurturing

A strong digital presence doesn’t stop at traffic. It should move prospects closer to conversion.

Use marketing automation tools to:

• Deliver email sequences based on user behavior
• Offer downloadable lead magnets
• Send webinar invites to segmented lists

This keeps your brand top-of-mind while building credibility passively.

7. Consistency Across Channels

Your brand needs to speak with one voice everywhere—website, social media, email, Google, and even WhatsApp.

A consistent digital presence includes:

• Uniform branding elements
• Aligned messaging across platforms
• Regular content posting schedule
• Unified customer experience online and offline

Consistency = trust. And in B2B, trust = conversions.

Conclusion
Your B2B prospects are researching you long before they ever reach out. A strong, strategic digital presence ensures that when they do find you, they already trust you.

At Digital Kangaroos, we help B2B brands create an ecosystem that attracts, engages, and converts high-value clients—often before the first call.

Let’s build your digital foundation for growth. Contact us today for a free consultation.

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of...

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of a robust online presence is a well-optimized Google My Business (GMB) page. A properly managed GMB page can significantly impact your visibility, customer engagement, and overall online reputation. In this blog, we will explore the best ways to improve your Google My Business page, leveraging the expertise of Digital Kangaroos, a leading web development and digital marketing agency.

1.Claim and Verify Your GMB Listing

The first step to improving your GMB page is to claim and verify your listing. Visit the Google My Business website and follow the simple steps to claim ownership of your business. Verifying your listing adds credibility to your page and enables you to access and optimize its full features.

2.Optimize Your Business Information

Make sure that the information about your business is precise, comprehensive, and kept current. This includes your business name, address, phone number (NAP), website URL, hours of operation, and category. Optimize your description by incorporating relevant keywords to enhance your page’s visibility in search results.

3. Add High-Quality Visual Content

Visual content plays an essential role in captivating and involving prospective customers. Upload high-quality images that showcase your products, services, and premises. Include photos of your team, satisfied customers, and behind-the-scenes shots to add a personal touch. Regularly updating your visual content keeps your GMB page fresh and appealing.

4. Encourage Positive Customer Reviews

Positive feedback from customers serves as a valuable asset in establishing trust and credibility. Encourage satisfied customers to leave reviews on your GMB page by providing excellent service, requesting feedback, or offering incentives. Demonstrate your dedication to customer satisfaction by promptly responding to both positive and negative reviews.

5. Utilize Google Posts

Google Posts allows you to share updates, promotions, events, and other relevant content directly on your GMB page. Take advantage of this feature to engage with your audience and provide valuable information. Use eye-catching visuals, compelling headlines, and concise descriptions to grab attention and encourage user interaction.

6. Leverage Q&A Section

The Q&A section of your GMB page allows customers to ask questions about your business. Monitor this section regularly and provide accurate, informative answers promptly. This not only helps potential customers but also enhances your page’s credibility and demonstrates your commitment to customer service.

7. Monitor and Respond to Messages

Google My Business provides a convenient messaging feature that enables direct communication between customers and your business. Ensure that you enable messaging and monitor incoming messages regularly. Respond promptly and professionally, addressing customer inquiries, providing information, or directing them to the appropriate channels.

8. Use GMB Insights for Data-Driven Decisions

Take advantage of the valuable data provided by GMB Insights. This tool provides valuable information about how customers find your business, their engagement with your page, and other key metrics. Analyze this data to gain insights into customer behaviour, preferences, and areas for improvement.

9. Implement Local SEO Strategies

Optimize your GMB page for local search by incorporating local SEO strategies. Include relevant keywords, and location-specific content, and ensure consistency across all online directories and platforms. This enhances your page’s visibility in local search results and increases your chances of appearing in the coveted “Local Pack.”

10. Regularly Update and Maintain Your GMB Page

Consistency is key when it comes to managing your GMB page. Regularly update your information, respond to reviews and messages, and post fresh content. This shows that your business is active, trustworthy, and committed to providing excellent service.

Why Choose Digital Kangaroos for GMB Optimization? Digital Kangaroos is a stellar web development and digital marketing agency known for its expertise in optimizing Google My Business pages. Here’s why you should consider Digital Kangaroos for your GMB needs:

• Extensive Experience: Digital Kangaroos has a proven track record of successfully optimizing GMB pages for various businesses across different industries.
• Holistic Approach: The agency takes a holistic approach, combining its technical expertise with strategic insights to deliver comprehensive GMB optimization solutions.
• Customized Strategies: Digital Kangaroos understands that every business is unique. They develop customized strategies tailored to your specific business goals and target audience.
• Cutting-Edge Techniques: The team at Digital Kangaroos stays up-to-date with the latest trends and techniques in GMB optimization to ensure that your page is at the forefront of digital marketing strategies.
  
  Conclusion

Optimizing your Google My Business page is a crucial step in enhancing your online presence and attracting more customers. By following the best practices outlined above, as recommended by Digital Kangaroos, you can effectively improve your GMB page and leverage its full potential. Take control of your online reputation, engage with customers, and increase your business visibility with a well-optimized GMB page. Trust Digital Kangaroos to guide you through the process and unlock the benefits of a robust online presence.

Performance marketing is a type of marketing strategy that aims to generate measurable results, such as leads or sales, through...

Performance marketing is a type of marketing strategy that aims to generate measurable results, such as leads or sales, through various online and offline channels. Unlike traditional marketing, where companies invest in broad marketing campaigns with no guarantee of success, performance marketing is focused on achieving specific goals and generating a positive return on investment (ROI).

Performance marketing is often associated with digital marketing, and for good reason. Digital channels allow for highly targeted and measurable campaigns, making it easier to track performance and adjust strategies accordingly. However, performance marketing is not limited to digital channels and can encompass any marketing strategy that is designed to achieve specific, measurable results.

How Does Performance Marketing Work?

Performance marketing relies on a variety of tactics to achieve its goals. The following are some of the most common strategies used in performance marketing campaigns:

Affiliate Marketing:

In affiliate marketing, businesses partner with affiliates who promote their products or services in exchange for a commission. Affiliates can be bloggers, influencers, or other businesses with relevant audiences.

Pay-Per-Click (PPC) Advertising:

PPC advertising involves paying for ads to appear in search engine results or on social media platforms. Advertisers pay a fee every time someone clicks on their ad.

Search Engine Optimisation (SEO):

To increase a website’s exposure in search engine results pages (SERPs), SEO entails optimizing the content and structural elements of the website. This can involve link building, on-page optimization, and keyword research.

Email Marketing:

Email marketing involves sending targeted messages to a specific list of subscribers. Emails can be used to promote products, share content, or provide personalized offers.

Social Media Marketing:

Social media marketing involves using social media platforms to promote products or services. This includes organic posts, paid ads, and influencer marketing.

Regardless of the specific tactics used, performance marketing campaigns rely on tracking and measuring results. This allows advertisers to adjust their strategies based on performance data and optimize campaigns for maximum ROI.

Benefits of Performance Marketing

The main benefit of performance marketing is that it allows businesses to achieve specific, measurable results with a high degree of precision. By tracking performance data, advertisers can adjust campaigns in real time and optimize for the best possible ROI.

Another benefit of performance marketing is that it is typically more cost-effective than traditional marketing. Since campaigns are targeted and optimized for results, businesses can avoid wasting money on ineffective marketing efforts.

Finally, performance marketing is highly scalable, meaning that businesses can ramp up campaigns quickly as needed. This makes it an ideal marketing strategy for businesses looking to grow rapidly.

Conclusion

Performance marketing is a powerful marketing strategy that can help businesses achieve specific, measurable results with a high degree of precision. By using a variety of tactics such as affiliate marketing, PPC advertising, SEO, email marketing, and social media marketing, businesses can track and optimize campaigns for maximum ROI. With its focus on results and scalability, performance marketing is an ideal marketing strategy for businesses looking to grow quickly and cost-effectively.

Looking for a performance marketing agency for your business? Look no further! Digital Kangaroos is a name to reckon with in the field of performance marketing and has helped many businesses meet their objectives and goals with its award-winning services.

As more and more people rely on the internet to find products and services, businesses must ensure that their websites...

As more and more people rely on the internet to find products and services, businesses must ensure that their websites rank well in search engine results pages (SERPs). That’s where Search Engine Optimization (SEO) comes into the picture. In this blog post, we’ll discuss why your business absolutely needs SEO and how SEO services offered by Digital Kangaroos- the premier web development and SEO agency in Punjab, Delhi, California can help you achieve your goals.

The Main Objective of SEO

The primary objective of SEO is to improve a website’s visibility in search engine results pages. When a user enters a query into a search engine, they are presented with a list of results that are relevant to their search. The goal of SEO is to ensure that your website appears at the top of the list when users search for keywords related to your business.

SEO involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. This, in turn, helps to increase the website’s ranking in SERPs. By ranking higher in search results, your website will receive more traffic, which can translate into more leads and sales.

Why Your Business Absolutely Needs SEO

Now that we understand the main objective of SEO, let’s take a closer look at why your business absolutely needs it.

Increased Visibility

As we mentioned earlier, SEO is all about improving your website’s visibility in search results. When your website appears at the top of the list, it is more likely to be clicked on by users.  This increased visibility can lead to generating more traffic for your business website, which eventually translates into more leads, conversions, and sales.

Better User Experience

SEO is not just about optimizing your website for SERP. It has a lot to do with enhancing the user experience on your website by optimizing the structure as well as website content.

This, in turn, can lead to longer visit times, lower bounce rates, and higher conversion rates.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way to promote your business online.Unlike paid advertising, which requires ongoing investment, the benefits of SEO can be long-lasting. Once your website is optimized for search engines, it can continue to rank well for months or even years to come if the content is timeless.

Competitive Advantage

In the day and age of digital, it is essential to stay ahead of the competition. The investment in SEO helps you gain a competitive advantage over your competitors. If other businesses in your industry are not investing in SEO, you can use this to your advantage by ranking higher in search results and attracting more traffic to your website.

Increased Trust and Credibility

It gets a lot easier to build trust and credibility with your customers by achieving top ranks in search engines. Users tend to trust websites that appear at the top of the list more than those that appear further down. By investing in SEO, you can demonstrate to your audience that you are a reputable and trustworthy business.

If you’re looking for SEO services, Digital Kangaroos is a premier web development and digital marketing agency that offers a range of services to help businesses improve their online presence. These services can help you with everything from keyword research and on-page optimization to link building and content creation.

Here are some reasons why you should consider seeking SEO services from Digital Kangaroos:

Experience and Expertise

Digital Kangaroos has a team of experienced and highly skilled SEO experts who have worked with businesses of all sizes and in various industries. They have a deep understanding of SEO and keep up-to-date with the latest industry trends and best practices to ensure that their clients receive the best possible service.

Customized SEO Strategies

Digital Kangaroos understands that every business is unique and has its own set of goals and objectives. That’s why they develop customized SEO strategies tailored to each client’s specific needs and objectives. This approach ensures that their clients receive the best possible results.

Holistic Approach

Digital Kangaroos takes a holistic approach to SEO, which involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. By taking a comprehensive approach to SEO, they are able to achieve better results for their clients.

Proven Track Record

Digital Kangaroos has a proven track record of success in delivering results for their clients and has helped them achieve better search engine rankings, more website traffic, and increased leads and sales.

Transparency and Communication

Digital Kangaroos believes in transparency and communication and keeps their clients informed throughout the entire SEO process. They provide regular updates on the progress of their client’s campaigns and are always available to answer any questions or concerns their clients may have.

In a nutshell, Digital Kangaroos with its experience, expertise, holistic approach, proven track record, and commitment to transparency and communication is a trusted partner for businesses looking to improve their SEO performance.

In today’s digital age, having a business website is crucial for any business looking to succeed. A website is not...

In today’s digital age, having a business website is crucial for any business looking to succeed. A website is not just a tool for providing information about your products or services, but it’s also a powerful marketing tool that can help you attract and retain customers. A well-designed business website can help increase brand awareness, generate leads, and boost sales.

At Digital Kangaroos, we understand the importance of a well-designed business website. In this blog, we will discuss everything you should know about business website design.

Why Does Your Business Need a Website?

A website is the first impression that potential customers will have of your business in the online world, and it can make or break their decision to do business with you. A well-designed website with good functionality can help you:

Establish Credibility:

A professional-looking website can help establish your business’s credibility and legitimacy. It shows that you are serious about your business and that you are invested in providing your customers with the best experience.

Increase Visibility:

A website can help you reach a wider audience and increase your visibility. With the right SEO strategies, your website can rank higher in search engine results, making it easier for potential customers to find you.

Showcase Your Products or Services:

A website allows you to showcase your products or services and provide potential customers with all the information they need to make a purchase decision.

Build Relationships with Customers:

A website can also help you build relationships with your customers by providing them with a platform to interact with your business and providing them with valuable content.

Elements of a Well-Designed Business Website

A well-designed business website should have the following elements:

A Clear and Concise Message:

Your website should have a clear and concise message that communicates what your business is about and what you offer.

Branding:

Your website should reflect your brand identity. Use your company logo, brand colors, and fonts to create a consistent look and feel. Ensure that your website’s design aligns with your brand values and messaging.

Easy Navigation:

Your website should be easy to navigate, with clear menus and a user-friendly interface.

Responsive Design:

Your website should be responsive, meaning it should be optimized for all devices, including desktops, laptops, tablets, and smartphones.

High-Quality Content:

Your website should have high-quality content that provides value to your customers and showcases your expertise. Use pertinent keywords to optimize your content for search engines. Remember that your content should be informative and engaging, not just promotional.

Call-to-Action (CTA):

Your website should have clear calls-to-action that encourage visitors to take action, such as making a purchase or filling out a contact form.

Security:

Security is a critical aspect of any business website. Ensure that your website has an SSL certificate and is hosted on a secure server. This will protect your customers’ data and help build trust with your audience.

Search Engine Optimization (SEO):

SEO is an essential aspect of business website design. Your website should be optimized for search engines to improve its visibility and reach. Use relevant keywords, meta descriptions, and alt tags to make your website more searchable.

Tips for Choosing the Right Web Design Agency

Choosing the right web design agency is crucial for the success of your business website. Here are some tips for choosing the right web design agency:

Look for experience:

Choose a web design agency with a lot of experience in designing websites for businesses similar to yours.

Check their portfolio:

You can ask for the agency’s portfolio to see if they have designed websites that align with your business’s style and goals.

Check their reviews:

Look for reviews and testimonials from previous clients to get an idea of the agency’s reputation and customer service.

Communication:

Choose an agency that communicates effectively and provides regular updates throughout the design process.

Price:

Consider the agency’s pricing and ensure that it aligns with your budget.

Where to Find Business Website Design Services

At Digital Kangaroos, we offer professional and affordable business website design services. Our team of experienced web designers can create a custom website that aligns with your business’s goals and objectives. We offer web design services in Ludhiana, Punjab, Delhi, and other locations. Contact us today to discuss web designing requirements for your business.

In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both...

In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both types of content are crucial for building a successful content marketing strategy, but they serve different purposes. In this blog, we’ll explore the differences between cornerstone content and evergreen content, and why they both matter for your content marketing services in Ludhiana, Punjab.

First, let’s define what we mean by cornerstone content and evergreen content. Cornerstone content is the foundation of your website or blog. The content represents your brand, sets you apart from your competitors, and showcases your expertise. This type of content is typically long-form and in-depth, and it covers topics that are central to your business.

On the other hand, evergreen content is content that remains relevant over time. It’s the content that you can create once and continue to drive traffic to your site for years to come. This type of content is typically more general in nature and covers topics that are always in demand.

Now that we understand what these terms mean, let’s dive deeper into the differences between them.

Purpose

The purpose of cornerstone content is to establish your brand and build authority in your industry. It’s the content that showcases your unique perspective and expertise. It’s also the content that you’ll want to rank highly in search engine results, as it’s the foundation of your website.

On the other hand, the purpose of evergreen content is to drive traffic to your site over time. This type of content should be optimized for search engines and should cover topics that people are always searching for.

Format

Cornerstone content is typically long-form, and in-depth, and may include multimedia elements like videos and infographics. This type of content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry.

On the other hand, evergreen content is crisp, doesn’t go out of style, and stays relevant for a long period of time. It may include multimedia elements, but they’re not as crucial to its success as they are for cornerstone content. This type of content is meant to be easily digestible and shareable, so people will continue to come back to your site.

Topics

Cornerstone content should cover topics that are central to your business and that you’re an expert in. This type of content should be unique to your brand and should showcase your unique perspective.

Evergreen content, on the other hand, should cover topics that are always in demand. These could be topics that people are always searching for, like “how to lose weight” or “how to start a blog.” This type of content should be relevant to your industry, but it doesn’t necessarily have to be unique to your brand.

Timeframe

Cornerstone content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry. This type of content should be updated regularly to ensure that it remains relevant and up-to-date.

Evergreen content, on the other hand, should be created once and continue to drive traffic to your site for years to come. This type of content may need to be updated periodically, but it doesn’t require as much ongoing maintenance as cornerstone content.

So, which type of content is more important? The truth is, that both types are crucial for building a successful content marketing strategy. Cornerstone content establishes your brand and builds authority in your industry, while evergreen content drives traffic to your site over time.

As a content marketing agency in Ludhiana, Punjab, it’s essential to create both types of content for your clients. At Digital Kangaroos, we understand the importance of both cornerstone and evergreen content, and we work with our clients to create a content marketing strategy that drives growth and offers maximum return on investment (ROI).

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to...

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to generate aesthetic vibes but also effectively communicate your message to the audience. From product photos to infographics, there are many different types of images that you can use in your digital marketing strategy.

Statistics show that Twitter posts with images drive 150% more engagement and over 55% of people retain more information when paired with an image.

No matter a startup or an established business, everyone needs to make strategic changes now and then. And that is when you need the best digital marketing agency to help you generate good ROI. So, let’s get started and learn how to use images in your digital marketing strategy.

Tips to Enhance Image Use in Digital Marketing

Choose Relevant Images

Our brain can identify an image in less than 13 milliseconds than the verbal content. Thus, making it crucial to add pertinent content to the images.

Want to start adding relevant images to your digital marketing strategy? Highlighting your USP in the landing page images seems like an excellent way.

Use High-Quality Images

The quality of your images is the deciding factor in how well they perform in your digital marketing. Research presented at the 4th International Conference on Information Management claimed that the most liked posts on Facebook displayed ideal brightness, clarity, liveliness, and ingenuity.

Use Original Images

Using original images can help you stand out from competitors and make your brand more memorable. Try to create unique, eye-catching images that showcase your brand and message creatively and engagingly. Referral Rock suggests that on a scale of 1 to 10, original images score a stupendous 9.33 out of 10.

Optimise Images

Different social media platforms accept varying image ratios. Irrelevant image size will give a sloppy look, and users will not give it another glance. Thus, it is crucial to optimize images for all digital platforms. Check the latest post sizes for social media platforms before publishing.

Use Images in Email Marketing

Images can be a powerful tool in your email marketing efforts. They can help you break up large blocks of text, make your emails visually appealing, and help convey your message effectively. Statistics show that nearly two-thirds of readers prefer reading image-based emails rather than verbal content.

Use Images in Blog Posts

Reading loads of verbal content can get mundane. The use of images adds another perspective to your blogs. Make them memorable and informative by using infographics and video content. Oberlo statistics show that there are currently 600 million blogs available. Moreover, websites with blogs noticed 55% more traffic.

Use Images to Showcase Products

If you’re selling products, use images to showcase them in the best light possible. Use high-quality images highlighting the features and benefits of your products. Besides, consider using different angles and styles to make your products stand out.

Use Images for Story-Telling

Images help tell a story and connect with your audience emotionally. Images are a great way to showcase a brand’s personality, ethics, and mission. Movable Ink shares that visual content helps to generate 12 times faster website traffic.

Use Images in Social Media Posts

Social media is a visual medium, so using images in your posts is essential. Ensure your images are eye-catching, visually appealing, and relevant to your message.

Consider using a mix of different image types, such as infographics, graphics, and photos, to keep your posts fresh and engaging. With more than 350 billion images on Facebook, it becomes paramount to make your image stand out from the crowd.

Images in digital marketing campaigns enhance communication with customers.

Types of Digital Content Images

Product Photos

Product photos are an ideal choice to highlight product features and benefits. These photos should be high-quality and well-lit. They further help your products be in the spotlight and get a cut above the rest.

Lifestyle Photos

Lifestyle photos showcase your products in a natural setting and help convey your brand’s personality and values. These photos can help you connect with your audience by depicting your brand story.

Stock Photos

Stock photos are pre-made images that can be purchased and used in marketing campaigns. These photos can be a quick and easy way to add visual interest to your campaigns. However, they do not add uniqueness to your brand. Thus, we at Digital Kangaroos, believe in using authentic visual content rather than stock images.

Infographic Photos

Infographic photos present information in a visual format, making it easier to understand and remember. These images are best for appealingly depicting statistics.

Behind-the-Scenes Photos

Behind-the-scenes photos give your audience a glimpse into the inner workings of your brand. The customers easily connect with the vulnerability and transparency depicted behind the behind-the-scenes.

Employee Photos

Employee photos exhibit your team and help build a personal connection with your audience. These photos are an ideal choice to showcase your relations with your employees and give a glimpse of the working environment.

User-Generated Photos

User-generated photos are photos that are created and shared by your customers. These photos can help build trust and credibility and can be used to showcase your products and services in a real-world setting.

Ready for Visual Content Marketing?

Understanding different kinds of images and their role in digital marketing can do wonders for your ROI. With these tips, you’ll be able to effectively use images in your digital marketing strategy and connect with your audience in a meaningful way.

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize...

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize and Optimize 360. It means the website testing and personalization features will no longer be available after 30 September 2023. 

But before going into details, let’s understand the concept of Optimize and Optimize 360. 

Google Optimize 

Google Optimize is a free website optimization tool that allows businesses to conduct A/B and multivariate testing on their website to improve user experience and conversion rates. It integrates with Google Analytics to provide real-time data and insights on visitor behavior and can be used to test changes to headlines, images, and other elements of a website.

Google Optimize 360

Google Optimize 360 is a paid version of Google Optimize that includes additional features such as personalized experiences, integration with Google Tag Manager, and advanced reporting capabilities. It also includes access to customer support and a dedicated account manager.

In addition, Google Optimize 360 can do more complex testing and personalization, such as multivariate testing, server-side testing, and cross-domain testing. It has additional integrations with other Google marketing tools, such as Google Ads, Google Analytics, and Google Tag Manager.

Google Analytics 4

Launched on October 14, 2020, Google Analytics 4 became the new universal analytics. With constant updates in GA4, Google has always thought of the future and enhancing user experience. 

The latest Google Analytics 4 update was on 10 January 2023, with new e-commerce dimensions and metrics. As stated by Google, the GA4 now offers item-scoped and event-scoped versions of all e-commerce metrics to help businesses analyze all the important e-commerce interactions. 

The item-scoped dimensions will give an item count, whereas the event-scoped dimensions will give a count of purchase events. 

Why did Google decide to Shut Down Optimize?

They have decided to continue improving the customer experience for all business types and investigate further A/B testing. The Optimize solutions, as of now, do not have the experimentation features and Google has decided to add just that in GA4. 

Google also advises users to download all the historical data before September 30 via Export your Optimize Report Data. The information would not be available after the Optimize sunset. 

Contract Renewal of Google Optimize 

All those who want to renew the Google Analytics 360 contract can do so before September 30, but the contract will automatically terminate on September 30, 2023. 

However, those with Google Analytics 4 contracts are not eligible for Optimize 360 contracts. Although, they can access the features through GA4 integration. 

Besides, all the users who have Google Optimize 360 contracts valid past September 30, 2023, will terminate on the said date. 

Some marketers have shown their dismay at the Google Optimize changes. Greg Finn, Director of Marketing for Cypress North, expressed his views on Twitter on January 23, 2023. 

What does it mean? 

It is a matter of time before we see the results of the Google Optimize changes and what benefits it will bring for businesses. Despite some saddened users, people are excited to see the changes Google Analytics brings to conversion rate optimization (CRO) tools. 

If you have questions regarding CRO tools or just looking to enhance your website conversion rates, contact Digital Kangaroos, one of the leading web development and digital marketing agencies in Ludhiana. 

Stay tuned for more latest updates! 

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI...

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI is a San Francisco-based startup founded by sharks like Elon Musk and Sam Altman that conducts research in the field of artificial intelligence intending to develop a friendly AI that will benefit humanity as a whole. It gathered a tremendous response from users worldwide within a few days of its launch, and it is still a part of every tech geek’s conversation. The fact that it can generate human-like text and converse just like a human, makes it different from other monotonous chatbots. Other than ChatGPT, OpenAI has also developed DALL-E 2, a deep-learning model that can generate images from text descriptions. It can be used to generate images for video games, virtual reality, augmented reality, and 3D modeling. The team OpenAI is working actively on it to improve and refine it more. 

Currently, ChatGPT is working on the GPT-3.5 version, and it’s more of a prototype that was launched so that people could play along with it and the chatbot could be trained on the actual data sets. With the sheer accuracy and range provided by this version, one can’t imagine what the next generation of GPT-4.0 will bring along. 

The ChatGPT can be used in all sorts of fields for a variety of purposes. Students can use it to create assignments and solve complex problems. IT professionals can use it for programming and finding code bugs. Marketers can use it to generate blogs and content. Not just this, ChatGPT can also generate poems, scripts, songs, and short stories in a range of emotions and senses. 

Well, that is not all, ChatGPT is not just another chatbot but few people opine that it might even replace its competitor Google shortly. The fact that ChatGPT communicates with an individual, remembers the previous chat, and generates quick, relevant, and concise responses makes it superior to Google search. In the case of Google search, it shows multiple site links and the user has to spend some time to find the relevant answer that suits his requirements, unlike ChatGPT which is more direct, clear, and concise with its results. Having said that, Google, being a monopoly, will also not drop its guard easily and it is said to be working intensively on a chatbot of its own called LaMDA, or Language Model for Dialogue Applications. Also, Google Search might be irrelevant in the future, which would make Google replace its whole structure as Google Search alone is generating 80% of its revenue from digital ads. The same will also make it difficult for digital marketers to understand and adapt to the new digital space in order to survive this change. 

ChatGPT is undeniably good already and it’s just going to get better with time. But the main question here is

Are We Even Ready for It? 

The fact that it is going to affect the job market is evident, no matter how much it is denied, it is a harsh truth. The day is not far when technologies like artificial intelligence, machine learning, and automation will take over most manual jobs across all fields. Interestingly, it will also create new jobs that are not even known right now. One needs to be a pioneer and expert in their field and adapt to the changes in order to sustain and survive the new times. The quick and concise response from a computer program is making humans go gaga about it, but the fact is that it can limit the human thought process in the long run as everyone will keep on relying on it even for the smallest of things. Moreover, it will also restrict creativity since automated content generators will dominate future content, and the internet is expected to flood with mediocre content.

For those who do not understand the technology, ChatGPT at this point, is like a child learning languages from people around and getting trained and just like a child, ChatGPT is not conscious, at least as of now. This is just not about jobs anymore at this point, but what if they outsmart its developers and turn out to be something we don’t want it to be? It sounds like a Hollywood fiction movie, but how this technology will evolve, no one really knows.

At last, although it is extremely important to improvise and innovate the technology for betterment and convenience of humanity, it is evident that, with all these advancements, we are making it difficult for mankind to sustain and the question we need to ask ourselves is:

Are We Digging Our Own Graves?

Also, check out our blog on DALL-E 2, another next-generation venture by OpenAI.

Stay tuned with Digital Kangaroos, a leading web development and software development company in Ludhiana, for the latest news and trends in the tech space.

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2....

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2. It has gained hype amongst digital marketers ever since.

DALL-E 2 was released as a research project with a never-ending waitlist. However, they did open-source CLIP, which forms the basis of DALL-E 2. On 19 May 2022, Open AI tweeted that DALL-E 2 will be onboarding 1000 people each week and will continue to enhance the system.

On 28 September 2022, Open AI posted a blog stating that they were removing the waitlist for DALL-E 2. With this new release, people hurtled to DALL-E 2, and as of 7 January 2023, DALL-E 2 has over 3 million users generating 4 million images every day. 

So if you are interested in knowing more about what DALL-E 2 is and how to use DALL-E 2, stay with us till the end. Because we’ve got something insightful to share with you. 

What is DALL-E 2?

DALL-E 2 is a groundbreaking artificial intelligence (AI) system developed by OpenAI that is capable of generating high-quality images from textual descriptions. The AI is programmed in a way that starts with small dots and develops an image, understanding the image description, via a process known as diffusion. 

DALL-E 2 is better than DALL-E in image processing and resolution. Below is an example of the same output generated by DALL-E and DALL-E 2. 

Source: Open AI

How Does DALL-E 2 Work?

The functioning of DALL-E 2 follows three concepts:

• CLIP

The clipping process helps to combine image-caption and create image-text embeddings.

• PRIOR

The CLIP embedding is sent to the diffusion prior to producing an image embedding. 

• DECODER (UNCLIP)

As the name suggests, the decoder, or the unclip, decodes the embedded message. The embedded image is sent to the diffusion decoder to produce the final image result. 

Source: Open AI

Features of DALL-E 2

1. The ability to generate high-quality images from text descriptions, including both realistic and stylized images.

2. The ability to generate images of objects and scenes that are not present in the training data allows for the creation of novel and unique images.

3. The use of a transformer-based architecture enables the model to effectively process long-range dependencies and generate images that are coherent and consistent with the input text.

4. The ability to generate images of various sizes and resolutions, depending on the needs of the user.

5. The use of a multi-modal and hierarchical latent space allows the model to generate a wide range of images with a variety of shapes, sizes, and textures.

6. The ability to generate images with fine-grained details, such as facial expressions and intricate patterns, allows for the creation of highly realistic and visually appealing images.

7. DALL-E 2 is designed to create related images from a provided image, varying in size and orientation.

8. DALL-E 2 can expand the original image to give it a wider orientation, yet stand true to the original image. 

9. It can add/remove components from an existing image. It is also designed in a way to add shadows, reflections, and textures according to the added components. 

Source: Open AI

10. DALL-E 2 has a feature called text diff. With this feature, DALL-E 2 can change one image to another.

11. With the interpolation feature, DALL-E 2 can show the “ageing back” of a particular image. 

Limitations and Risks of DALL-E 2

We have discussed the positive aspects of DALL-E 2, now let’s move on to the risks and limitations. 

• Misleading Audience 

Creating digital images via DALL-E 2 and not disclosing the involvement of AI in your work is against the content policy of Open AI. 

With the DALL-E subscription you can remove the watermark, but depicting the work as human-generated will be considered misleading to the audience. 

• Uploading Explicit Content 

Explicit content includes nudity, sexual content, or content depicting/arousing sexual emotions. Open AI has policies against the generation of such content via DALL-E 2. 

• False Information 

Although it is possible to detect the slight difference between deepfake images, DALL-E 2 is programmed to create real-looking images. Creating and spreading false news like wildfire is strictly against DALL-E 2’s policy. 

• Bullying/Harassment 

DALL-E 2 refrains individuals from creating almost genuine photoshopped images and using them to harass or threaten someone. It is against the policy to promote any content that depicts self-harm or encourages one to do so. 

• Spelling Issues 

Although DALL-E 2 is great at generating all kinds of images, it is terrible with spelling. The CLIP embeddings play a major role in the outcome images. If the CLIP embedding is not familiar with the word, it would generate insignificant outputs. 

• Hindered Results 

Melanie Mitchell tweeted that the DALL-E 2’s AI has limited intelligence and is somewhat closer to human-level intelligence but not quite there. It is unable to understand some patterns and generate 100% appropriate results. 

Evan Morikawa shared a tweet depicting the outcomes of two similar prompts and the difference between them. 

Source: Twitter

In Conclusion 

DALL-E 2 is a powerful, creative tool if channelled the right way. However, with constant updates in AI, there will be no such tool to match its power. 

But you, as a user, should be cautious when creating content on DALL-E 2. With all the good aspects comes the negative. But if used in the right way, it is possible to overpower the negatives. 

Stay tuned with Digital Kangaroos, a leading web development company in Ludhiana, and we will be back with the latest blogs on digital marketing and web development.

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient...

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient to sit and watch a whole 10-15 minute video. Thus, increasing the demand for apps like TikTok. 

Amidst the pandemic, more and more people started creating short videos to overcome the depression and fatigue of ideally sitting at home. 

Just a while later, Instagram followed suit with Instagram reels. And now YouTube shorts have gained popularity. 

Yet one does not think of short videos when visiting YouTube, it is more of a detailed and long-form content platform. So, is it wise to add shorts to your YouTube marketing strategy? 

Definitely! 

According to EarthWeb.com, YouTube has 2 billion daily active users and surpasses the benchmark of 15 billion daily views on YouTube shorts. 

The statistics should have cleared at least one of your doubts. And now on to the next one- how to incorporate YouTube shorts in your marketing strategy? 

Read it till the end because we have an amazing monetization tip for your 2023 YouTube marketing strategy. 

But how to persuade the target audience?

• Create Informative Content 

Even though people scroll through short videos for fun and entertainment, they get engaged if they are informative or captivating. 

Put your best foot forward in that 60-second-long video. That is how long it takes for people to judge your expertise. If they find your content to be informative and helpful, they will be drawn to check your other videos as well, and you might even gain a new subscriber. 

But for that, you need to schedule YouTube shorts according to your niche and be consistent. 

• Scheduling YouTube Shorts 

According to Dexxter Clark, it isn’t about the time of uploading YouTube shorts but rather the release time that brings you views. He suggests posting the video 15 min before or later than the peak time of publishing to avoid getting lost in the crowd.

Every niche has a different audience, and it is best to understand your audience before publishing any content. You can head to the YouTube analytics page on your account and see a real-time graph. 

Hovering over the bars in the graph will show you the different times you posted on your channel. For the early buds, it is a hit-and-trial method. You need to see what works best for you and then continue doing that. 

• Are Titles Important?

Titles are an important part of any content form. It gives an insight to the audience into what awaits them. 

A non-gamer person would not like to see game walkthroughs or cheats. Or maybe a gamer would not see your video because they are not sure of what it contains- leading to you losing views. 

But do not try to mislead your audience with inappropriate short titles. They would not even wait for 4 seconds before they scroll to the next one. Also, they might lose trust in you, leaving a thin chance of their return.

• Record in Portrait Mode 

Although there is now an option to watch YouTube shorts on desktops and smart TVs, people prefer to watch them on their mobile devices. 

And let’s be honest no one wants to turn their phones while watching short videos. Watching YouTube shorts is all about comfort, and you, as a creator, should give that to your audience. 

The landscape view for YouTube shorts is not aesthetically pleasing. The horizontal blank spaces divert the viewer’s mind, and they cannot concentrate on your video. If you have recorded the video in horizontal view, rotate it before publishing. 

• Make a Seamless Loop 

The YouTube short video begins again after the clip ends. Use this to your leverage and create a seamless loop video. 

That would leave your audience in a trance, and they would spend more time on the video. There is a high possibility your videos might leave them intrigued, and they check your other videos with high hopes. 

• Add Trending Music and Hashtags 

Trending hashtags for YouTube go a long way in enhancing the channel’s visibility. YouTube filters long and short videos based on the hashtags in the description. 

Using hashtags allows you to rank at the top of the most popular videos. You only need to use the pertinent ones. Moreover, it is a quick way for viewers to search for niche content. 

Even trending songs or music have a great chance of propelling your YouTube video to the top. Just make sure the songs and music fit the vibe of the video. Many people use trending songs on YouTube for any random video that does not suit the video’s emotions. 

After creating a successful YouTube marketing strategy, it is time to monetize and generate revenue from your YouTube channel. 

• Monetize YouTube Shorts 

YouTube started a new funding strategy for the shorts creator in 2021, and based on the last month’s views, the creators received YouTube shorts funds. However, this strategy is being replaced with advertising revenue in February 2023.

This new strategy is believed to help creators earn more revenue than the funds. 

Yet there are more ways than one to monetize YouTube Shorts. Getting brand sponsorships is no new marketing strategy and has been the major source of monetization for the creators. 

However, sponsors and investors are keener to invest in short-form content. They would invest in you if you are versatile and move with the new updates. Short-form videos or reels (as people call them) are the thing of the present and have a lot of potential in the future. 

Now to get sponsors, you do not need millions of subscribers just the right target audience would do. 

• Advertising Revenue from YouTube Shorts? 

All YouTube creators might have heard of YPP (YouTube partner program). Earlier YouTube only allowed long-form video creators to be a part of the YPP. But as per the news from early 2023, YouTube shorts creators with 1000 subscribers and 10M short views in 90 days and 4000 public watch hours in the past 12 months are eligible for YPP. 

 YouTube will also offer fan funding to new YPP members with new features like super chat, super stickers, super thanks, and channel memberships. 

The super thanks for beta shorts will allow the fans and subscribers to show their appreciation and connect with their loved creators via super chats. 

The runtime of the short ads between the YouTube short videos will be calculated at the end of every month and the YPP members will receive monthly revenue as a reward. The revenue also covers the cost of music licensing and enhances the shorts’ experience. 

Source: YouTube

• Ready to Start? 

YouTube shorts aren’t just for fun and entertainment channels, they work great for brick-and-mortar businesses as well. But what to showcase in those YouTube shorts?

Leave that to us! Digital Kangaroos- one of the leading digital marketing agencies has professional experience in YouTube video marketing. We maintain consistency to post on your YouTube channel to gain high website traffic. 

For reference, you can check Digital Kangaroos’ YouTube channel. We regularly update YouTube short videos on our channel. 

Marketing automation and digital marketing together can skyrocket traffic and lead generation.  However, distinctively they too offer many advantages for...

Marketing automation and digital marketing together can skyrocket traffic and lead generation. 

However, distinctively they too offer many advantages for an e-commerce business. 

Running a business without digital marketing strategies is like planning the downfall of the business.

It is crucial for business owners to understand the different trending marketing terms. 

Some of these new strategies are vital to generating leads and conversions. 

Let’s see what these new marketing strategies bring to the table. 

What is Marketing Automation? 

Marketing automation is the best marketing strategy to save loads of time while engaging customers. 

It uses the collected customer data and sends personalized emails and targeted messages to potential customers. 

The best part? Marketing automation can send messages as an email, push notification, or SMS. 

Personalized automated messages not only save you time but also keep the customer engaged with constant updates.

What are the types of Marketing Automation? 

• Email Marketing Automation 

As said, email marketing is the best way to use marketing automation to engage customers. 

You can use the actions and interactions with the customers to generate personalized emails and improve the marketing metrics. 

Sending automated text and email messages is an outbound marketing automation. 

• Social Media Marketing Automation

Every person is active on one or other social media platforms. E-commerce businesses use this activity to their advantage. 

Consistent content on social media influences and engages the audience. 

But posting regularly can be a hectic task and thus the need for social media marketing automation. 

You can automate social media campaigns and increase the benefits of digital marketing. 

However, if you are a budding entrepreneur, you can hire a digital marketing agency to create effective social media marketing strategies according to your business needs. 

• Advertising Automation

Do you wonder how you start getting ads for a product you searched about on Google search engines?

This is because of advertising automation. It automatically sends your paid advertisements to people who recently searched about it or might be interested in it. 

Advertising automation ramps its strategy according to consumer behavior. You can use advertising automation for Google Ads and social media ads like Facebook ads. 

• Lead Management Automation

Generating and managing leads is the priority of every business owner. But it can be an overwhelming task since it is not possible to keep an eye on everything. 

Lead management automation collects the data according to the lead generation metric you set. For instance, lead management automation will collect the data of the user spending more time on one particular product page on your website. 

You can use this data along with advertised automation to engage more audiences and compel them to take action. 

What are the Benefits of Marketing Automation?

• Sales and Marketing Ailment 

The marketing automation tools take care of every marketing strategy for your business. It gives you time to enhance the product quality and enhance the user experience. 

Marketing automation starts the lead generation process from the initial stage of brand building. It eases the work of the sales and marketing department by collecting data for possible leads and potential customers. 

• Increased Conversion Rate 

Since marketing automation tools strategically target potential customers, it effectively manage the leads. An increased number of leads possibly increases the conversion rate. 

The marketing automation tools also retarget frequent visitors and create personalized SMS and emails to engage them. 

• Increased Efficiency 

The marketing automation tools reduce the time you spend on social media marketing and email marketing. Your creative team can use this time to plan and create unique ideas for upcoming campaigns. 

The automation tool provides a platform to create social media campaigns, email marketing campaigns, and blog posting- all under one roof!

What is Digital Marketing? 

Digital marketing helps to create a potential customer base while marketing automation helps to maintain relations with them. 

Digital marketing involves everything from design to social media marketing to engage the audience and optimize content for social search.  

However, they both go hand in hand. Create successful digital marketing strategies and then implement them with marketing automation. 

What are the types of Digital Marketing? 

Digital marketing strategies focus on promoting your products and services. With digitalization, many social media channels and display advertisements entice the audience. 

Digital marketing platforms are a large sea of options, and every business has a different need for them. Some of these strategies include:

• Search Engine Optimization 

If you are running your e-commerce website, you must be aware of Google Analytics. Google ranks the websites according to the relevant keywords and content optimization. 

Higher optimized content will rank higher in the search engine result pages. 

• Social Media Marketing 

Social media marketing is the best digital marketing strategy for e-commerce businesses. 

About 130 million people make a purchase through Instagram alone from a total of 500 million active users. 

You can create a strong social media profile and then advertise and sell your products and services. 

• Content Marketing 

It is the most underrated yet effective digital marketing strategy. Sharing informative content like blogs helps to build a strong relationship with the audience. 

All SEO experts understand the value of relevant and informative content. Publishing quality content not only helps with keyword targeting but also builds brand credibility. 

What are the Benefits of Digital Marketing? 

A successful digital marketing strategy connects you with the target audience at the right time.

Besides increased traffic on the website and higher rankings on the search engine, listed below are some other benefits of digital marketing. 

• Local Audience

Digital marketing helps businesses reach the local audience, especially if the services are for local customers. Making area-specific landing pages helps with local SEO. 

Moreover, targeting local keywords enhances local visibility and guarantees a sea of potential customers. 

• Plenty of Options

As said earlier, there are a plethora of options for digital marketing. Be it B2B or B2C businesses, there is something for every business. 

You can engage a global audience with Google Ads or you can interact with the audience via content marketing. 

However, the best practice is to analyze the data and indulge in suitable digital marketing strategies. 

Major Takeaways

Did you get an insight into digital marketing and marketing automation? Do you think they will be effective together?

If you still haven’t automated your email campaigns, it is high time you do it. 

Also, if you have just begun your journey and need guidance, Digital Kangaroos is here to help you with all digital marketing strategies. 

Convert your leads into customers and Get Started NOW! 

One part of digital marketing is generating leads, and it is the foremost step.  The increased engagement on the internet...

One part of digital marketing is generating leads, and it is the foremost step. 

The increased engagement on the internet has increased the difficulty in retaining customers on the website. It is overwhelming to generate leads and effectively turn them into consumers. 

Growth marketers need to lay out a specific set of strategies to enhance lead generation. Although it is beneficial for every e-commerce website, optimizing the website is the ideal option for small enterprises to generate leads. 

But why is SEO important, and how can you optimize your website? Continue further to clear all your doubts. 

Why is SEO important?

SEO has proven to be a crucial digital element. Optimizing the website helps the enterprise to be on top of search engine rankings. 

With a good SEO strategy and planned tactics, it is possible to glorify the business. However, it requires patience to convert the leads into actual revenue. 

The SEO strategy should be drafted to suit the needs of the business type. The optimizing strategy should be strong enough to not be affected by the search engine algorithms. 

Google is the most used search engine in the entire world, and YouTube seconds it. The growth marketers set up the strategies according to the analytics of Google rankings. 

Better SEO tactics mean better user experience. Analyzed and calculated SEO techniques would increase the chances of solving the user’s queries. 

SEO experts use backlinks and local citations to target a specific area’s audience. Adding regional keywords will improve the chance of higher search engine rankings. 

SEO bestows new techniques and practices constantly. Constantly monitoring and updating the strategies maintains the website’s top position. 

SEO has long-term effects, although it takes time to observe the desired results. Even a failing website will be in the top searches with the best SEO tactics.

How do Optimize the Websites to Generate Leads?

Now that we have understood the basic importance of optimization, let’s move further on how to optimize websites. 

• Multifaceted Approach

Having a multifaceted approach is necessary for life, especially when expanding your domain. A planned SEO tactic yields the best possible ROI. 

It is pivotal to maximize efforts in different areas to optimize lead generation. Not all components of some tactics need to be implemented. However, it is beneficial to tamper with some of the strategies. 

A successful SEO utilizes organic SEO, Pay-per-click advertising, and social media marketing. 

Generating leads is the first step, but leads are nothing without the engagement of the audience. 

• Optimizing the Website 

A user will only be attracted to a user-friendly and easily accessible website. Although gaining traffic is the key purpose of lead generation, responsive web design converts the leads into consumers. 

The easier the website navigation, the longer the potential buyer would stay. They would click the back button faster than Usain Bolt if it makes the task difficult. 

The content and design of the website should be of premier quality. So should you put more emphasis on the colors, the design, or the content? That’s a pondering question. 

• Enhance Usability

The website design should be easy to navigate for both new and old users. 

Not too many changes should be made to the website constantly. Subsequently, the dedicated visitors would lose their connection with the website. 

Further, pop-up ads are a great way to result in CTA actions. But giving too many pop-ups might annoy customers, especially contemporary buyers. 

Too many pop-ups waste their time while surfing through the website. In return, they would head back and give the website a high bounce rate. 

Pro Tip- Use pop-up ads at an appropriate time and website page. Pop-up ads during checkout or at the payment option will give adverse results. 

• Mobile-Friendly Design 

As said earlier, it is better to have a responsive web design. A few of the potential buyers visit the website in desktop view. 

Mobile devices contribute to 80% of website engagement. If the website is not designed for mobile devices, it is likely to receive a higher bounce rate. 

Simplified websites with easy access buttons enhance the user’s experience. It further gives the appearance of a professional website. 

There is no need for complicated fonts and designs. This would make the text unreadable and incompetent. Besides, the website looks unprofessional. 

Always opt for a minimalist approach to e-commerce websites. 

A simple website is an effective one!

• High Speed 

No one has enough time to surf through a non-accessible website. 

If the website takes time to load, it compels the customer to leave the website, which gives a higher bounce rate. Thus, not generating leads. 

Enhance your websites with online tools for lead generation. 

• Optimizing the Landing Pages

Landing pages are an excellent way to generate traffic. Providing appropriate information brings the potential customer to the landing page offering the same information. 

Using A/B testing sets a benchmark for a particular SEO strategy for lead generations. This would help to know if the landing page needs improvement. 

Try to adapt the strategies according to the user’s liking. However, keep in mind to not duplicate the content on your website. Google Analytics does not appreciate plagiarism. 

The pages should offer a clear message, keeping in mind the target keywords. Additionally, there should be a connection between the lead generation source and the landing pages. 

Remember- Keep the content and design visually appealing and consistent. 

Final Thoughts

It might sound overwhelming to generate leads by optimizing the websites. It is not the task of a single individual. 

It requires a hard-working and skilled digital marketing team. However, hiring one is a daunting task. 

If you need to hire a digital marketing and web development agency, you can always visit Digital Kangaroos. We specialize in SEO strategies and web development. Our team works diligently to bring forth the best results for your website. 

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for...

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for me? Am I on the right path? Everyone has faced questions like these in their life.

Digitalization has put forth many more career options. A few think of digital marketing jobs as their career path; right from the beginning.

Some are good at art, while others with their words. But no one is sure if it is the right path to success. 

If you’re having trouble deciding, you should be aware of what digital marketing is. What job options are available in digital marketing?

What is Digital Marketing?

Digital marketing is the technique to promote the brand and products using online sources. 

It includes but is not limited to social media and email marketing. Digital marketing also includes brand optimization and supervising SEO and search engine ranking. 

For successful digital marketing, it is important to develop digital marketing strategies. There are no ground criteria to follow for the tactics.

Each company has its requirements when it comes to digital marketing. For instance, some brands with youth as the target audience might benefit more from social media advertisements. 

According to BroadBandSearch, 370.7 million domain names are registered on the internet. This is a pretty huge number. Besides, about 90% of mobile internet users are online around the clock. 

What is the Current Demand for Digital Marketing?

India has a large youth population, which is heavily influenced by social media. Using digital platforms is the millennial and Gen-Z way of marketing. It gives whole new statistics to the e-commerce website. 

It is easier to generate more leads online than allure offline audiences. No matter if it is a small business or a million-dollar enterprise, the digital marketing world has something for everyone. 

However, to make that possible, the companies require skilled and efficient workers. One way to do so is to hire individual professionals or hire a digital marketing company. 

Digital Kangaroos is a soaring agency that provides the finest customer satisfaction. With skilled professionals, we pledge to take your website to the top of SERPs. 

According to LinkedIn, almost 50% of the job postings by the top 10 companies are for digital marketing.

Some of the top sectors that require digital marketers are:

• IT services
• Retail
• Corporate services
• Arts
• Education

Future Demand for Digital Marketing

Digital marketing has paved its way through the marketing industry with its affordability and the freedom to analyze working tactics. 

The internet has become the voice and communication media for thousands. Nevertheless, its true potential had not been plowed until now. 

According to Forbes, the digital marketing dynamics will take a 180° turn in 20 years. Digital marketing will evolve with artificial intelligence. 

In the coming years, smart devices will be smart enough to help people with their daily tasks. Instead of the user condensing the choices, the AI will make the purchases. 

Thus, digital marketing tactics will change to be per AI. 

Which Digital Marketing Job is the Best for You?

Digital marketing is an open playground with plenty of swings, for each child’s liking. 

Whether you like to surf through reels, be a tech nerd, or show more of your creative side, digital marketing brings all the elements together. 

So if you are thinking of pursuing digital marketing then here are a few options that might interest you. 

• Search Engine Optimizer

No matter what era we are in, digital marketing without SEO has no relevance. The need for an SEO specialist in digital marketing is strong. 

SEO teaches you “how to be on top of SERPs?”. It is the dream for every company to be highest ranked on the search engines like Google and YouTube.

If you want to target your career as an SEO specialist, then you might go in-depth about on-page and off-page SEO. 

• Graphic Designer

In a fast-paced life, words are easily ignored. What remains is the image associated with it. 

The value of the content increases if accompanied by appealing visuals. Graphics are everywhere around us. The career outlook for an experienced graphic designer has surged in recent years.

From designing a brand logo to the reels on Instagram, requires a digital marketer. 

However, a graphic designer ought to be creative and imaginative to develop appealing designs. They should have knowledge of various graphic designing tools in the market. 

• Search Engine Manager

Have you heard of the term paid advertisements or Google Ads?

Well, that is what a search engine manager does. They will try to keep their website in the top ranking list using paid ads like PPC campaigns. 

That is the chief difference between a search engine manager and a social media manager.

The search engine manager pays for the trending keywords suitable for their product or service. Search engine marketing’s USB is to reach out to a large target audience. 

It is important to be aware of the trending products or services. For instance, paid ads for summer clothing during the winter are likely to generate fewer leads. 

• Content Writer

Content writing and copywriting may seem the same. But they are two different branches of the same tree. 

Content writing is associated with creating longer content. It can be for the landing pages, e-books, or what you are reading right now- the blogs. 

Content marketing may seem like an easy job- but it isn’t. 

It is not just words put together. The words need to have an influence on the readers, promote the products with emotions, and compel them to take action. 

If your words can have a strong impact on the audience, you are the right fit for this job. 

Summing Up

That is all the base you need to make your decision to start a career in digital marketing. 

The digital marketing industry is at its peak and will continue to grow further. To think on a deeper level, digital marketing is just analyzing the user’s interests and preferences and providing them with what they want.

And as a user, you already understand the needs and aspirations. 

However, landing a digital marketing job can be tough. It is never too late to learn some digital marketing skills. You should try and enhance your skills if you already have one of these. 

In the era of “Viewing an ad, clicking on it, and placing an order”, What is your business doing on...

In the era of “Viewing an ad, clicking on it, and placing an order”,

What is your business doing on the pamphlets?

Marketing operations are not the most glamorous aspect of branding and marketing, but they are quickly becoming the most important ones. Businesses are under a lot of pressure to put marketing strategies—skilled people, efficient procedures, and accompanying technology—in a position to enable brands to not just connect with customers but to also level up their customer interactions.

The world of business space even if the business is placed offline, is accelerating at a speed that seems uncatchable. We have seen marketing operations enhance marketing effectiveness when done correctly, as measured by return on investment and consumer engagement KPIs. However, many people struggle to reach a good degree of progress.

While marketers are undergoing a variety of “digital transformations” to restructure their operations and business models, many of these initiatives are hampered by the marketing team’s inability to deliver its required goals.

This is the place, where digital marketing companies like ours come into play. A digital marketing agency uses a number of tactics, strategies, and internet tools to assist a company in achieving its marketing and sales objectives.

For most solopreneurs and small marketing departments, developing and executing an effective digital marketing strategy is indeed a difficult task.

Given the breadth of digital marketing, it is instructive to review the most common types of digital marketing organizations and the services they provide.

We at Digital Kangaroos reach our customers through multichannel marketing. We use websites, blogs, email, social media, and other channels to communicate with customers in multi-channel and single-channel marketing.

Throughout our existence, our marketing comprises a consistent, comfortable, and reliable customer experience across channels and devices.

We also provide full-service digital marketing which is typically larger than other types of firms. From designing a logo for your business to making the website live to promoting it on social media, we have everything on our plate for you.

We often partner with businesses that need lead generation campaigns or website redesign or remodeling. We provide additional strength to existing marketing teams at amazing prices.

Furthermore, Digital Kangaroos also provide its customers with SEO optimization. SEO (Search Engine Optimization) services assist in the improvisation of websites and help the content rank higher in search results.

It also includes keyword investigation, audits of websites, audits of backlinks, content for websites and blogs, evaluation of metadata (checking the quality of URL, title tags, meta descriptions, etc.), optimization of video descriptions, creating connections, Google Analytics, Google Search Console, some of the data analytics and website developing technologies that an SEO agency India/ California/ Canada like ours will use and edify.

We are among the most prominent companies to implement search engine optimization best practices, such as ensuring compliance with Google’s constantly changing search algorithm. Additionally, we help businesses that require assistance in creating and sustaining a social media presence.

We can help you manage and develop quality social media content as well as set up ads on social media platforms such as Facebook and Instagram.

In addition to that, we also provide services for responding to and reacting to client interactions on social media which is also known as ORM. Influencer outreach for cross-promotion or affiliate marketing is also available for budding and already established influencers.

Digital Kangaroos has a team of creative and consistent designers who create personalized and optimized websites or web pages for businesses. Whether it is for a completely new website, a website overhaul, or a small job, web designers will handle the look, feel, and functionality of the pages.

User experience and user interface (UX/UI) design and research, picture generation and storage, web development, and web hosting, are some add-on services provided by us.

We aim to drive as much organic traffic to a business website as possible. We have a team of specialists who understand inbound marketing, customer journeys, and search engine search algorithms.

Organic traffic is known as the traffic from people who find your website online via search engine queries. Your website results will definitely go up at a soaring rate if you work with a prominent digital marketing agency.

Your website will generate more leads for less money turning your profits into massive ones. These leads will also be of higher quality, increasing the likelihood of their making a purchase.

We aim to provide you with amazing services at a really affordable price. Our services are one hundred percent authentic and help you grow your business organically and reach the target audience. What are you waiting for, it’s time to rush and book your appointment with a managed services provider.

How to increase traffic on your blogs? Working hard on writing a blog is quite a commendable task in itself....

How to increase traffic on your blogs?

Working hard on writing a blog is quite a commendable task in itself. It takes a lot of effort and time to write an article about some specific topic. However, one should also be serious regarding traffic generation otherwise all the toil would go in vain.

A smaller amount of people reading the blogs would slump the traffic. As a consequence, it would decrease the importance of the blog. An increase in traffic would lead to increased opportunities. For generating large and qualified traffic there are a few things that are to be kept in mind. There are various Online Services in Web Development that can help in traffic generation.

Here are 5 steps you can take to increase your blog traffic:

FOLLOW STRATEGIES RELATED TO THE CONTENT

The traffic with respect to the blog could be simply increased by appreciating good content. Content is often referred to as the king. But the reality is that content quality is not the only deciding factor for enhanced blog traffic. A proper strategy has to be followed. The perspective of the audience has to be kept in mind. In other words, it should meet the expectations of the reader. You should stick to the subject and write what people would like to share and appreciate.

Writing evergreen content (content that stays forever on the web) is a good tactic to promote traffic. Also working on the headline could also prove to be an effective step to generate more traffic.

• USE KEYWORDS

Keywords are a must when it comes to attracting traffic. There should be no hesitation while using them in your blog. By doing so, the targeted audience could be bought into immediate attention. The keyword related to the context should only be used.

More emphasis should be given to the long tail keywords (keywords with 2 or 3 words). There is less competition for them on the internet. Keywords that drive the highest volume of traffic should be added.

• SOCIAL SHARING SHOULD BE PROMOTED

People should be encouraged to share their blogs. Social media platforms should be used as a medium to gain more viewers. Search engines would also get a subtle signal about the popularity of your blog.

Google Analytics could be used to find out the particular sites that drive the most amount of traffic. The comments on the blogs should be paid attention to and treated as feedback. Comments and user engagement should be openly welcomed.

• USE FRESH AND EXISTING DATA IN YOUR BLOG

Fresh content is vital to bring a good amount of traffic to your blog. It would help one to focus on quality rather than quantity. Most up-to-date and valid information should only be used when working on a blog. Fresh content is filtered by Google and the blog can come in the top search results. As a result, the blog would be strengthened.

• FOCUS ON PRODUCING LONG-FORM CONTENT

The size of the blog also plays a pivotal role. Long-form content generally means posting content with a high word count and great depth in relation to a particular topic.

Long-form content can help with more usage of keywords and in depth nature would help in solving the queries of the reader. However, the length of the blog should not be overdone. Quality should be prioritized over quantity any day. One should stick to all the above-given strategies to get some new visitors to your blog. You should be consistent with regard to using the strategies. These strategies are quite effective. Also, one should not forget the importance of quality. Only the Best Digital Marketing Services should be availed for blogs.

“Whether you’re into an online business or run a brick-and-mortar store, you need the right digital marketing strategy to garner...

“Whether you’re into an online business or run a brick-and-mortar store, you need the right digital marketing strategy to garner visibility, brand recognition and boost sales.”

The upheaval caused by COVID-19 was catastrophic for many businesses, many companies had to shut and life came to a standstill.

But, every cloud has a silver lining!

Digital marketing gave the businesses a golden opportunity to survive and hit the ground running again with a much broader scope and prospects.

And the best part is that digital marketing is way more pocket-friendly than traditional marketing with a 100% strike rate if done in the right way.

For digital marketing to work, you need to get the strategy right as your marketing endeavors would strike null and void if you don’t know whether you’re driving in the right direction or not.

Keep reading to unveil the best digital marketing strategiesfor your small business (online or offline) and how to create them right.

What is a Digital Marketing Strategy?

A digital marketing strategy or plan is a framework of data-driven techniques that are formulated as per your marketing goals, preferred online channels, and budget for digital campaigns.

Online Marketing Strategieshelp you eliminate any possibilities of distractions or errors and allow you to completely focus on achieving your goals. With the right blend of digital marketing tactics, you can widen your visibility, and brand recognition and boost lead generation at a low cost.

Here are some tried and tested digital marketing strategies that help you lay the foundation for a strong and impactful digital marketing campaign.

Invest in quality mobile Websites

In today’s scenario, it’s imperative to have a strong web presence, and having a high-quality mobile-optimized website is critical in achieving this.

High quality means proper attention to speed, user interface, design, security, and rich user experience.

You need to have a website that does not sell brands or products but sells solutions.

Always remember that it’s your approach that will help you stand above the rest.

Get your website designed by a professional web development company that can help you strike a difference.

Interactive Social Media Presence

Social media is one of the biggest assets that you can leverage in your digital marketing endeavors. Most people acknowledge this fact but overlook it during those busy days or “season time”.

Make sure that you keep posting regularly on your social media handles to keep it fresh. This is the key to sustaining your social media presence. Create catchy posts that aim for audience engagement and encourage following.

 Want to know more about how to effectively draft a social media campaign for your business; reach out to the best digital marketing agency in Punjab for better guidance. Online Reputation Management Campaigns

To present a positive picture to your clients you need to make sure that your internet reputation is positive and favorable.  Apart from social media profiles, make sure to register and manage your business on review websites such as Google Maps, Yelp, etc.

Word-of-mouth marketing is still considered to be one of the most influential marketing strategies of all time. Customer reviews, testimonials, and feedback serve as your referrals. In case you receive any bad or negative feedback, make sure to address the concern immediately and work on it to resolve the issue.

It’s vital to have good reviews and high ratings as people normally have a tendency to select a high-performing business over a normal one.

Remarketing 

After having set up your website and social media profiles, the next step is to use paid advertising campaigns to increase the footfall and visitor count on your digital platforms. After you’ve identified your potential customers, go for remarketing campaigns by Google Ads and Facebook Ads for effective lead generation. 

Google My Business Profile

Google My Business is one of the best and most free services offered by Google to create a better local presence. It helps to genuinely authenticate your business and the information gets displayed on Google Maps.

Update your profile properly as it helps the users to know your location, opening hours, your offerings, photos, etc. 

Seamless Buyer’s Journey

The best way to analyze the buyer’s journey is through Google Analytics. It helps you to understand the demographics and capture other metadata regarding the website traffic. A careful analysis of these metrics helps you identify your potential audience such as from which country the audience is coming, age group, interests, time spent on pages, bounce rate, etc.

Based on these metrics, you can work over your existing online marketing strategiesand refine them to capture more leads.

Digital Kangaroos –Transforming your Digital Marketing Capabilities

Looking to set up an appealing website that generates leads?

Or, want to set up an Instagram campaign that drives results?

Reach out to Digital Kangaroos- the best web development and digital marketing agency in Ludhiana. Our passion for excellence and zest to conquer the digital world makes us stand unrivaled in the e-world.

Let’s work together and plan out the best Digital marketing strategy that drives results and fulfills all your goals. Our team of experienced digital marketing experts has the right skills to ensure the success of your small business online. Connect with us today!

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective! It...

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective!

It has been seen that most of the companies spend around 7-10% of their revenue on marketing out of which digital marketing should grab the lion’s share. But, expecting a good turnover by spending less than a third of the total marketing budget is not going to make a significant difference.

After all what matters is your visibility and lead generation. There are a plethora of leads looking for your business and investing money in the right direction will not only help you grab those valuable leads but also give a push to your revenue.

While setting up your digital marketing budget, you just need to follow a simple 70-20-10 rule which states:

NOW: Spend 70% of the budget on the strategies that are actually working for your business.
NEXT: Spend 20% of the budget on the technologies or business strategies that are on the horizon and trending.
NEW: Keep the remaining 10% for trying new or upcoming things in digital marketing that are worth taking risks.

Now let’s discuss the top-rated four digital marketing methods and their budget allocation for your 2022 marketing endeavors.

SEO

Without a thought, Search Engine Optimization is one of the best strategies to look for to boost your organic rankings, visibility, and brand recognition. It helps you crack your potential leads and increase footfall.

Here’s what to look for NOW, NEXT, and NEW for SEO.

2.      PPC (Pay per click)

PPC is a paid advertising and promotional strategy that helps you reach qualified leads who are interested in your products and services. PPC makes your ad appear on the top of SERP results before the beginning of the organic results.

How to Optimize for NOW, NEXT, and NEW?

For NOW, focus more on researching the right keywords as it’s these keywords that’ll help you boost your traffic footfall and ensure that you’re driving the right results.

For NEXT, look beyond Google! There are many other companies and websites that are offering PPC such as Facebook, Amazon, etc. Connect with the best digital marketing company near you for the right approach.

For NEW, there are many upcoming unique search strategies such as search by product, image or UPC code. Dedicate some effort to mould your PPC ads to fit these future aspects.

3.      Email Marketing

Email marketing is one of the most effective and conversion-friendly digital marketing strategies to invest in 2022. It helps you directly connect with your leads who are interested in your business and want to hear from you.

How to optimize email marketing for NOW?

Don’t draft common content for all your subscribers or audience. To get the best response, it is better to segment your audience based on their likes and dislikes. Now, trigger the emails that are curated as per their individual preferences.

This will help the audience connect with you in a better way.

Optimizing for NEXT:

Rather than focusing on tracking the opening rate of your emails, it would be better to concentrate on efforts that actually impact your bottom line. These include open online transactions, how many carts are abandoned etc.

Optimizing for NEW:

Focus towards personalization using Artificial Intelligence. Think of methods that help to understand the user preferences and trigger one-on-one personalized emails.

E-commerce Marketing

 E-commerce is not going to slow down! It’s the future.

If you still haven’t jumped on this bandwagon, it’s high time to do so.

Optimizing e-commerce for NOW means finding places where you can sell, learning how to sell, and understanding the importance of having your own personalized commerce platform.

 For NEXT, work on having your own e-commerce website as it helps you save a lot on seller fees that are charged by major e-commerce retail giants such as Amazon, Flipkart, etc. You can work on your own SEO, and PPC campaigns to bring your rankings up.  

Optimizing for NEW:

<>Launch Google shopping ads

<>Marketing automation, streamlining ROI

<>Photo SEO

<>Improvise website in SEO, page speed, user experience

If you don’t have time for all this, it’s always better to hire a professional web development and digital marketing firm to reap the benefits to maximum.

We, at Digital Kangaroos, strive to keep your business in pace with recent trends and the latest SEO algorithms that help you hit the ground running and secure an unrivaled presence in the digital world! For more such interesting insights don’t forget to share and subscribe.

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry....

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry.

LinkedIn– the most popular social media platform for professionals is well-known for offering networking opportunities, industry updates, and professional development for businesses. Similar to Facebook, Instagram, and Twitter, LinkedIn also plays a crucial role in reaching out to your community and building a solid online presence. From the school’s faculty to alumni- everyone is present on this professional networking platform.

Let’s have a look at why a school’s presence on LinkedIn matters.

Brand Awareness

Staying active on LinkedIn and posting regular posts helps you grab a better position in the education industry. It shows how deeply you are concerned about the teaching profession and the efforts you are making to nurture the coming generation.

It establishes your school as one of the crème de la crème schools in the district/city. Encouraging your key members such as faculty members, alumni, and people in leadership positions to use LinkedIn would boost the reputation and build brand awareness of the school.

Leaders in the Industry

Holding an effective social media strategy for your school on LinkedIn would position the school’s faculty as thought leaders. When you build connections with other leaders and experts within the industry, it helps you stay updated with the trends and other education industry news. You can also share education or business-related news about your district/brand to establish your command in the industry.

Principals and heads of departments can leverage LinkedIn to form relationships with influencers and leaders in the field of education. This not only helps to grow their professional network but also opens the doors to plenty of opportunities for the school. The faculty and other high-level stakeholders can use LinkedIn like a blog where they can share or document their thoughts on a daily or weekly basis. This acts as a conversation starter amongst like-minded professionals.

You can discuss around latest pedagogy techniques, the future of education and challenges, general happenings, etc. Brainstorming sessions and other meetings can be filmed and shared online (if appropriate).

Alumni Connection

The school can create company profiles on LinkedIn. This encourages the former students and other alumni to connect with their alma mater. This tremendously strengthens the school’s brand power.  By hosting school reunions, school authorities could encourage former students to connect and follow the school’s profile.

High-profile former students can be great marketing assets and can act as brand advocates for your school.

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Local Boost

LinkedIn serves as a great platform that helps the school to connect and engage with local businesses. Be it donations or sponsorships, everyone likes to invest in a brand. In fact, many entrepreneurs could come forward and offer some incredible career development and internship opportunities to students.

LinkedIn can also be used to post recruitment and career-related opportunities. It helps in the best talent identification and provides some best recruitment resources.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Top Rankings

As LinkedIn features high in the search engines, having a profile here broadens your visibility and makes you top the SERP charts.

How to leverage LinkedIn to grow your school community?

LinkedIn is a perfect platform that helps you turn your school into a reputed brand. Here are a few tips that help you improve your school’s visibility, and brand awareness and grow its community on LinkedIn.

Update your information

Make sure that your profile information is accurate and up to date. To attract more visitors it is inevitable to ensure the information from school size to contact information is correct and current. The profile images should be of high quality and high resolution.

Need assistance? Contact the best digital marketing agency today for the best results.  

Post frequently and consistently

Just like other social media platforms, you can share content within your connections. The main aim is to engage the audience through creative content. Some content ideas that perform exceptionally well on LinkedIn are news updates, blogs, events, photos and videos of school, etc.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Employee advocacy and alumni associations

There is no second opinion that employees are the lifelines of every business. Including employee advocacy in your LinkedIn strategy would help you reap the gains soon. By encouraging the alumni and other staff members of your school to like and share your content, the reach and engagement get amped up. Moreover, your employees act as brand ambassadors and help in fostering a sense of community.

Moreover, LinkedIn’s diverse range of analytics offers deep insights into your visitors, followers, and updates. By understanding these metrics you can resonate with your audience in a better way.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Want to know more about how to grow your social media community?  Digital Kangaroos- one of the best web development and digital marketing companies in India, is well-known for providing quality-driven digital marketing and web designing services.

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing...

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing in the e-sphere in the most effective and right way with free tools.

The rise of the internet has completely disrupted the real estate sector. According to Financial Express, Realtors need to undergo a digital transition if they need to survive and sustain the afterstorm of COVID-19. Apart from the fear of stepping out, people are so preoccupied with their lives that they prefer a virtual site visit while shortlisting their new home or property.

Netizens are spending more time on social media and e-commerce platforms now, almost double the time they spent before. It’s the right time to capture the influence and reach offered by digital marketing to build a strong customer base. So, here are a few easy steps to real estate digital marketing that can help you leverage sales, customer base, and brand. Let’s get started.

Create a Mobile-Friendly Website

Having a website is no big deal and can be made by any web development company. But, the twist is that you just don’t need a simple website. You need a website that:

• Is attractive and catchy
• Has SEO-friendly content
• Is fast loading
• Has powerful CTAs
• Is User-friendly (should support ease of navigation and is completely mess-free)
• Is Mobile-friendly (should open perfectly on all mobile devices)
• Offers the best user experience
• Has well-drafted content that guides the buyers throughout the process

With so many photos, videos, and links, a real estate website often turns slow over time and faces a high bounce rate. Approaching a Professional Web Development Company or a seasoned web developer (who perfectly understands your requirements) is an ideal way to start. The web experts know the latest digital marketing trends in the real estate industry and curate a scalable website as per the latest norms.

There are many tools such as:

• Mobile Friendly Test By Google Search Console
• Page Speed Insights to test and analyze your page loading speed
  
  Google Business Pages and Local Citations

Next, start by creating a Google My Business page for your business. Make sure that you have filled in all the details accurately such as name, address, contact number, opening hours, etc. According to a survey, around 46% of the total searches are local. People spend 88% of their time looking for local businesses. So, investing in hyperlocal marketing should be your next call.

Read More: How to do Local Marketing for your small business?

Pro tip: Make sure that all the contact details provided on your Google Business Pages sync with the details given on the website.

Tool Used: Google My Business (Free of cost)

After getting listed on Google Business listings, look out for websites such as Sulekha, Indian Yellow Pages, etc. for local citations. Local citations mean advertising the business on commercial websites by giving your NAP details. Here is a list of top local citation websites to begin with according to popular website Moz.

Blogging and SEO

If you want to stay relevant in the industry, connect with the audience, and show your expertise- Blogging is the perfect solution for that. According to the Content Marketing Institute, 86% of marketers have successfully achieved their goals through blogging.

Also, 90% of consumers expect their favourite brands to provide meaningful content. They search their blogs to find answers to their queries. Relevancy and consistency are the keys to making your blog successful and becoming the first choice of visitors.

Read More: Know which content marketing is perfect for your business

SEO helps you become searchable and discoverable by search engines. Invest in the right SEO practices for real estate. But, as Google and other Search Engines keep on changing their algorithms every couple of months, you need to stay updated to retain the SEO juice.

Take the help of a real estate digital marketing agency to get the latest on-page SEO trends implemented in your content strategy.

Social Media Marketing

Creating a social media page such as Facebook, Instagram, LinkedIn, etc. is like a child’s play. But there are certain things that you need to be aware of. The logo and Cover Page picture should be attractive, impressive, and complete in itself. Stay active on social media by posting engaging posts and stories. The name should be the same as yours. Don’t make any sort of variation. It’s vital for your discoverability on social media.

You may also approach social media influencers to give a whopping boost to your audience, sales, and conversion rate. Connect with the best real estate social media influencer near you or connect with a digital marketing agency for all your influencer marketing needs.  A social media influencer has the capability to multi-fold your audience base with just one post/share.

Plan interesting campaigns, giveaways, contests, etc. to keep your audience engaged and connected. Take guidance from a real estate social media marketer to know more about new trends and audience tapping.

Host Virtual Tours

For a successful real estate digital marketing strategy, you need to go truly virtual. In today’s scenario, when people fear stepping outside due to the risk of infection, why not get them an online site visit? Virtual Tours help the clients to get an idea of what is unique about that place and what it has to offer.  This helps you entertain not only your local clients but handle international clients as well.

Andrew J Carr has shared some interesting tips for realtors to make virtual tours a success. Some of these are:

• Actual footage of the home should be used. No digital recreations and illustrations.
• It should be easily accessible to a layman through a mobile device or browser.
• The viewer should be able to see the 3D exploration of the site.
• Abide by clear lighting and high-resolution videos. Make sure things load quickly.
  
  Key Takeaways

To give a digital dimension to your business you need to make yourself discoverable with the help of a user-friendly website, GMB page, local citations, etc. Continue your efforts of brand building with SEO, blogging, social media marketing, etc. Offer virtual tours and online site visits to your clients to broaden your client base and offer them the best user experience.

Digital Marketing skills have become quintessential to making a business successful. Invest in real estate digital marketing training to know the latest digital marketing trends in real estate and outpast all your competitors in sales, revenue, ROI, and audience.

Contact Digital Kangaroos for more advanced insights on how to rank top on Google and for the best real estate digital marketing services.

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major...

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major breach could mean an end to your business. Here are a few tips to make your online store’s identity eternal.

Having an online store is both profitable, rewarding, and a must to thrive in this post-COVID era. Most small businesses and newbies often neglect one of the biggest threats to their website integrity i.e. e-commerce security. A data breach or stealing your name could mean an end to your thriving business not only online but deeply impact your offline business as well.

Here’s why small businesses and budding entrepreneurs ignore their e-commerce security.

• They don’t know what it is.
• They underestimate the threats.
• They believe that their business is too small to be targeted.

According to the latest statistics, nearly 43% of the small businesses are targeted out of which nearly 60% of them go out of business. The numbers are constantly multiplying. Even after too much advancement in technology, hackers are victimizing innocent online shoppers and e-commerce sites.  

So, here are some of the best tried and tested tips that help you stay protected from pretenders, con artists, and hackers.   

Trademark your Business

To avoid copycats and pretenders, get your business name and logo trademarked. Registering your business protects your brand identity and guards against infringers and others who try to capitalize on your name. Though it may be a bit expensive for small businesses if you don’t register then someone else can easily copy your things and sell them in his name.

The truth is that if you are going digital, sooner or later you will succeed for sure. So, it is always better to protect your identity as early as possible.

Read More: How to attract customers to your online store?

Use a trusted and secure e-commerce platform

Opt for secure platforms such as Shopify, Magento, etc. that offer affordable SAAS e-commerce solutions for their customers. If you are not tech-savvy, prefer a Shopify Agency for a professional e-commerce approach. Explore some of the best Shopify service providers near you and step gracefully into the digital world.

An e-commerce platform such as Shopify would not only monitor your stores for security issues but would also help deploy solutions to your problems immediately.  

One more advantage of taking cloud-based services such as those offered by Shopify is that it provides an additional layer of protection against DDoS attacks. A SAAS or cloud-based solution offers you managed DNS services that significantly mitigate the Denial of Service attacks. You don’t need extra equipment or heavy infrastructure for the installation or setting up of things.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Use SSL/HTTPS

SSL or Secure Socket Layer is a protocol that servers and browsers follow to authenticate, encrypt, and decrypt data sent over the internet. SSL when used on HTTP forms HTTPS (HyperText Transfer Protocol Secure) that ensures that all your transactions are private and integral.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Other compliance

For online payments, make sure that your website is PCI DSS compliant. This means that no critical data or credit/debit card information is saved on your end. Add layers of security to your website by using features such as firewalls, contact forms, login boxes, scripting languages, etc.

This prevents application-level cyber attacks such as SQL injections, XSS, etc.

Stay Updated

The automated web crawlers by hackers are always looking for vulnerable and exposed sites. Unpatched sites and sites that are not updated regularly are their prime victims. Delaying the timely updates in the software could compromise your website.  Make sure that your backend software as well as the website is updated with the latest security patches released. 

If you are unable to manage all things, hire a person who can take care of all this. For SAAS-based e-commerce platforms, patches are automatically applied without causing stress to the user.

Don’t forget to backup

Make it a routine to back up all your data. Backing up the data helps you from losing your data in case of a crash, virus attack, or breach of the website. For bigger businesses that involve hundreds of transactions every day, backing up on a regular basis is recommended. Otherwise, you can take a backup every week. Choose an offsite server for your backup.

Strong Passwords

Weak passwords are just like low-hanging fruit that could make your website compromised by a brute-force attack. Always use and encourage your customers to use strong passwords (long and randomized) and they should keep changing the passwords every six months. The more complex the password is, the harder it is to crack.

By following these simple tips, no one can stop you from ruling the e-commerce world.

Want to set up an online store for your small business?

Looking for the best Shopify service providers?

Digital Kangaroos– one of North India’s best web development and digital marketing company would help you realize your dreams. Our professional Shopify website designers would not only make your website awe-inspiring but would also guide and help you achieve the desired visibility across the internet. The websites built by us are responsive, user-friendly, impressive, and 100% secure.  Contact us today for all your e-commerce or online store needs.

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds...

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds against their favor. Here’s how you can build visibility and brand recognition for your restaurant and boost your revenue.

The key to any successful business lies in knowing how to market your products/services to the audience in the right way.  For that, you need to look out for answers such as:

“How to attract people to my restaurant?”
“How to gain visibility in the local market?”

“Why is my existing website not drawing any results?”

The answers to your apprehension lie in digital marketing. Well, you might get some recognition via traditional marketing methods such as flyers and radio commercials. The truth, however, is that in today’s world, it’s the online presence that makes you authentic, genuine, and popular.

Without a strong online presence, you will sooner or later be dominated by your competitor who has an exceptional digital aura. But you don’t have to worry! Digital Kangaroos is here to help you. Here are a few top digital marketing strategies for the restaurant business that actually work.

Add Credibility to Your Website

Around 88% of the customers explore the internet to check the credibility of the products and services offered by a restaurant. Having an unprofessional website may make your customers bounce off and find another better option.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Your website should be professional, user-friendly, and fully functional. All the links should be working properly. The customers should be able to navigate through your menus, contact details, website online ordering, takeaways, or delivery options.

Around 45% of the searches made on Google are local and are preferably made on a Smartphone. “Near me“ and “Buy… online” queries on mobile devices have risen remarkably by more than 200% from the last year. Also, approx. 50% of the ‘near me’ searches ultimately result in physical store visits. Your website must be optimized for mobile users to capture all the local queries.   

Connect with the best website design and development Company to bestow a professional and competitive look on your website. Invest some money to get a professional logo, HD food, staff, and outlet pictures. This infuses a sense of intimacy with your restaurants, even before the customer visits them.

Local SEO

SEO for the restaurant business is one of the vital steps in attaining visibility and brand recognition. If you want to increase the organic traffic to your website, then SEO is your answer.

If someone searches for, “best vegetarian (or, your specialty) food near me”, it’s the SEO ranking that helps the netizens find you. 

Read this blog to master the local SEO yourself.

A few other points that help you boost SEO:

• Start a blog. Answer the queries, and share insights, information, recipes, tips, etc. with the visitors.
• Include local keywords on almost every page of your website.
• Create a Google My Business Account and give desired information that helps the users locate and connect with you.
• Perform link building.
• Create a Shopify account to enable online ordering. 

If you are new to SEO, always consult a professional digital marketing agency on how to begin.

Online food Ordering

The generation today can be better referred to as ‘A generation of digital nomads’ as whatever they need or want should be accessible in a few clicks!

People today expect their favorite restaurants to allow them to order food online. Being a restaurant owner, you may be missing a lot of opportunities, if you have not jumped on the bandwagon of the online ordering system.  You can easily start generating extra income by building an eCommerce website with Shopify.

Going with the digital flow doesn’t only ease the lives of your customers but ensures your exponential growth in the competitive market. Reach the best Shopify service providers as they help you:

• Establish your online ordering system
• Reach the right audience at the right place and time
• Stand unprecedented in the local food industry

Read this blog to learn best DIY content marketing ideas

Gain Followers on Social platforms

Having a website with great SEO is one side of the coin and the other side belongs to social media. It’s the social media that makes you popular instantly. There are approx 1.69 Billion people on Facebook which means that a major share of your audience can be found on social media itself.

Go for a strong social media presence. Host contests, giveaways, free meals, free dine-ins, recipe sharing, recipe contests, insights, etc. to grab audience attention and gain an impressive following. Encourage users to like, share, and follow. Digital marketing of a restaurant without social media is indeed folly.

Social media offers a great networking medium.

Read More: Why Ranking High on Google is a Key to Make Money Online?

Use Influencer Marketing

If you are planning to scale your restaurant business, you definitely need influencers.

In simple language, Influencers are the celebrities of the digital world who have credibility and a loyal audience for a particular niche in thousands (if not in millions).

So, approach some food-specific influencers in your vicinity and invite them for a review or a free lunch. You can also approach the best digital marketing agency if you are unable to find one.

Partner With Other Local Businesses

Affiliate relationships with other small businesses or complementary businesses (not restaurants) such as local hotels, grocery stores, corporate offices, etc. Plan out a strategy and start working with one another. For example: by liking or sharing their posts, guest blogging, referrals, additional discounts to customers coming from there, etc.

This will add visibility and brand popularity to your restaurant business within your community.  

Running ads once a year or doing SEO occasionally won’t move the needle. Keeping high and consistent engagement online is the key to driving sales.

Read More: Nano to Mega Influencer- With Whom You Should Work?

Need help to take your restaurant business online or gain visibility on search engines?

Digital Kangaroos is one of the top web development and digital marketing agencies that can help you with all your specific needs and requirements in the digital world. Explore our portfolio to unveil how we have helped numerous businesses stand tall and vanquish their rivals in the market. It’s now or never!

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual...

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual work begins now i.e. to attract the customers. Here are a few tips that you may find helpful.

You have done the market research, found out the USP of your products, and configured the best E-commerce store from the best web development company but there’s not much influx of customers and traffic. Organic reach takes time to grow but alongside you need to follow certain tips to make sure your online store hits the ground running from day zero.

It may sound easy but attracting customers for your online store is tedious, tricky, and time-consuming. So, to make the whole process easy here are a few tips that will help you capture traffic without making a hole in the pocket. Check them all.

Beautiful and Professional Design

The purchase decision is made in the initial few seconds. You need to make sure that your website or app is perfectly designed to pass the 3-second rule. Ensure that every first impression counts as a customer would be lost forever and won’t come back again. Get your website or E-commerce store designed and developed by a professional website development company in India.

The website should be responsive, user-friendly, and developed as per the latest technologies and market standards. The reason is simple: A beautiful and eye-catching store is considered trustworthy and reliable.

Check out our e-commerce case study examples for inspiration.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Social Media Activity

Social Media is one of the biggest digital assets that offer free publicity and promotion. The key to social media success is incredible and engaging content. You have to deliver interesting and outstanding content (posts, images, etc.) so as to encourage people to follow you.

What are the essentials to having a great social media strategy?

• Post Consistently: You cannot afford to lose the customers or make them forget you. So, decide on your frequency of posting and stick to it. You can use Hootsuite for scheduling your posts in case you don’t have sufficient time. Prefer posting once in two days.
• Engaging Users: Make your posts interesting by asking questions to your audience, replying to their comments, and trivia and subtly sharing how your product is a solution to their problems.
• Right Channels: You can choose any channel as per your audience but don’t forget to have an impressive presence on Facebook and Pinterest. According to Shopify, Facebook grabs the lion’s share offering the highest conversion rate for all online stores.
• Use Infographics: In a post published on American Express, social media posts with graphics and images get more engagement as compared to other content types.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Invest in Building Customer Experiences

One of the best ways to improve customer experiences is by giving them incredible customer care and support. No promotional strategy is better than customer satisfaction. Word-of-mouth marketing is indeed one of the best promotional strategies even today. Try to make the customer experience remarkable and satisfying.

According to Forrester, 45% of US adults abandon their transactions if their queries or doubts are not answered satisfactorily.  So, if you want to grab your customer’s attention make sure to reply to all their concerns, comments, and questions. Timely responses are the key to conversion.

Targeted Blogs

According to a study, websites offering custom content to their audience in the form of blogs result in 55% more visitors. 60% of customers feel more positive after reading blogs. Blogging is indeed a great way to build an audience and stay connected with them. Don’t underestimate the power of blogs. Even infrequent blogs have the power to boost your business.

If you don’t have time to write blogs, then prefer to approach a professional content marketing agency in India. Professional content writers not only boost customer engagement but also improve your organic rankings.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Promotions

Everyone loves discounts, promos, and freebies. In fact, the word “free” attracts customers and motivates them to make a purchase. You can start online promotions on social media platforms such as giveaways, contests, like-n-share campaigns, free shipping, etc.

For the best advice, connect with the best social media marketing company that will give you clear insights on workable strategies after doing a competitor analysis.

Email and WhatsApp Marketing

Why Whatsapp?

Yes, we all have heard about email marketing but WhatsApp has totally revolutionized the modern-day marketing scenario. WhatsApp gives the power of shopping even to a person who is less educated.

What can you do with emails and WhatsApp?

• Send emails and Whatsapp messages about new products, promos, campaigns
• Send status updates, order details, and information about similar products.
• Discount coupons can be shared via these platforms so as to make them revisit the website.
• Share some tips, trends, and other industry updates related to your product/services
  
  Partner Up

Earn the loyalty of your customers by teaming or partnering with other brands. The three most important elements for online store success are partner, partner, and partner. This strategy gives you more exposure and visibility among other competitors in the market.

Just follow these tactics to rock your online store. You don’t need to attract millions of customers, but the right strategy and right channels will automatically do that for you.

Digital Kangaroos is one of the leading web development and digital marketing agencies in India. With more than 200+ successful projects delivered across the globe, we aim to make your brand global. Connect with us for any professional assistance in designing, developing, or promoting your online store. Together we can and we will conquer the world!

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to...

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world.“

Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should be clear about the basics.

First, you should know about what and why of Digital Marketing.

Pro Tip: Don’t try all these strategies at once. Rather try them one at a time. Master them at one channel and then move to the next.

The Content Versed World

We are living in a content-driven world. We need to understand the mentality of the searchers. The netizens today are looking for information and answers to the most common questions. Rather than sharing how good your products and services are, try to focus on queries by the customers.

What should my Digital Marketing Strategy Look Like?

It should be focused on helping people rather than just cold selling.

Providing free and valuable content to people that is relevant to your product/service/business would generate more organic traffic and build trust. This is the best way to showcase how your products/services are helpful to people in solving their problems.

So, let’s get started with the digital marketing tutorial.

Blogging with SEO

Writing your experiences or just blogging about your product features would only gain traffic when you already have a loyal audience. But, when you are building your audience from scratch, normal blogs won’t work. To get more leads, conversions, and traffic you need to write blogs that answer people’s queries.

Which Content Marketing Strategy is Relevant for your Business?

How Should I Choose Topics for My Blog?

The best way to choose topics for your blog is to perform keyword research.

The top blogger Neil Patel insists on taking advantage of free keyword research tools to gain visibility, and prominence and produce relevant content for your users.

For example, You have a business that deals with cosmetic products and hair oils. People are looking for answers like:

Just scroll down your SERP for more ideas in the ‘Search related to’ part:

Nobody is interested in your awards, your company size, and your features.  Curate your blog using these ideas and integrate how your product can help the users.

Digital Kangaroos– the best digital marketing company in Ludhiana, helps you discover your audience by performing AI-driven SEO and makes your content more accurate and conversion-ready.

What are the Benefits of Ranking on SERP?

Free, consistent, and Passive Traffic with phenomenal leads.

Start Vlogs or Video Blogging (YouTube)

Video is just not the future but it drives our present as well. YouTube is the second largest search engine after Google which can skyrocket your traffic. This platform feeds more than 1B videos each day to users and it receives more than 1.5B logged users/per month.

Watch the video to learn more about how to give maximum visibility to your videos.

Social Media Marketing

Which Social Media Channel is Good for Digital Marketing?

If you are a beginner, just focus on one channel at a time. Choosing an appropriate social media channel depends on your audience. Your choice should not be based on the number of users on that platform but on how well you can engage the audience there. Focus on building numbers and turn them into a loyal audience.

Read More: Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Focussing on too many channels at once would divide your attention and dilute the outcome. You need to know the purpose of every channel. For example, People visit YouTube to learn how to get things done and to get entertained. They like and share things they love on Facebook. The primary intent of users on Pinterest is to inspire, learn, and plan to do things.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Learn to master these three things, one at a time. Stay tuned! for more digital marketing strategies that work in the upcoming posts. Watch out here for some of our successful marketing campaign examples that helped our clients grow multi-folds in traffic as well as revenue.

For more updates on Digital Marketing and tutorials, stay connected. Let your traffic grow exponentially with our advanced Artificial Intelligence in SEO.  Follow us on Facebook, Twitter, and Instagram for the latest stories on Digital Marketing. For all your corporate digital marketing training sessions or needs, connect with us today and rule the online world.

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the...

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant, and conversion-driven content strategy for your business.“

Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services.

Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that they can relate to your content. You need to follow a strategy exactly as the politicians do. They directly hit the EQ of the audience. Interestingly, it works!

Whatever piece of content you develop, should cover the three aspects- consistency, relevancy, and conciseness. Spin your content around the lives and experiences of the users so that the readers feel connected. Depending on the nature of your business, you must try a couple of formats and content strategies for brand awareness, growth, and lead generation.  

What Will Content Marketing Give Your Business?

A strategic content marketing approach helps your business drive traffic to the landing pages, creates brand awareness, builds relationships, generates backlinks and social shares, and above all generates revenue.

Here are the top 7 types of content marketing. Work over a couple of them to get the desired results.

Website Content Marketing

The official website is the face of your business in the digital landscape. Even if you have a social media page with thousands of followers, the credibility of the business is always doubted without a website.

In today’s COVID struck scenario, it is impossible to compete in the market without a website. The websites are now considered as the virtual “business card” of the company.

Not having one? Get it designed by the best web developers in Punjab.

Read More: 10 Viral Trends that are Reshaping the Dynamics of Web Development

Social Media Content Marketing

If you are running a time-sensitive business then social media content marketing should be your priority. The highly dynamic and visual nature of social media makes it a vital tool for the majority of businesses. For example, cloth retailers can share the latest pictures of their designs, restaurants can post their daily specials, and shops can promote their sale campaigns, inaugurations, special events, etc.

The huge audience base and highly interactive nature of social media platforms help businesses reach millions of users with just a single post. Real-time responses are the key highlight that strengthens relationships and boosts engagement. 

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Blog Content Marketing

Blogs are good for every reason!

Writing blogs is the best way to achieve a high ranking in SERPs as it improves SEO and helps drive organic traffic. If you are on a limited marketing budget, then blogging supplemented with any advertising strategy serves as a great option.  

The famous website TechClient shares that websites with blogs have 434% more indexed pages as compared to websites that don’t have any blogs. So, this means having a blog outshines the chance of ending on the first page of SERP.

Social media is just like a sprint but blogs are more like a marathon. Blogs may take a longer time to build rapport with readers but the end results are worth the time and resources invested.

If you haven’t started blogging, it’s time to start one! Connect with an expert digital marketing consultant for a perfect in-house strategy.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Case Studies Content Marketing

Case Studies are a great way to establish your thought leadership. Case studies involve a detailed perspective on how your product/service solved the problem of the client. Case studies are unique and highly sharable because it’s your data and nobody else can claim that!

Customers prefer reading case studies as this type of content helps them to understand how your business/brand can add value to their businesses/lives. Make sure to house them on your website.  

Pro Tip:

While drafting the case studies make sure to keep it interesting and engaging so that the reader can feel connected. Don’t just flood your post with reports and statistics. Focus on “How to” and “Why” parts to deliver the best possible equation.

Improve your Brand’s Reach with these Content Promotion Ideas

White Paper Content Marketing

White papers are more like research papers that have detailed information. This long-form content marketing works best when you are pitching an idea to your clients or selling business products/services. The whitepaper covers a detailed inspection of a complex problem and presents the issuer’s perspective and philosophy on the topic.

A white paper is detail-focused, data-driven, and information-loaded. Most companies make their whitepapers available in downloadable PDF format on their websites. If you are into B2B marketing then whitepapers are a must.

Infographics Content Marketing

An infographic, as the name suggests, it’s a picture that gives your reader tons of information in a visually appealing, concise, and digestible way. If you want to make your content viral, then bet on infographics. Infographics fetch more likes, and shares and have the potency to go viral on social media.

Pro Tip:

Ensure that designs are kept simple and clean. The content shouldn’t be cobbled up rather it should be well organized into distinct sections. Use eye-catching visuals relevant to the topic for an easy understanding of the information.

Interviews

Interviews in the form of blogs/articles/webinars with industry experts or your own customers are yet another high-performing type of content marketing. Interviews provide a deep insight into the challenges and needs that play a key role in connecting with customers. Indeed, interviews are a pioneering way to establish yourself as an expert in the industry.

How can I use live interviews as a part of digital marketing?

Step 1: Host a live interview via Facebook/YouTube or opt for a webinar platform.

Step 2: Share the recording on your social media accounts, YouTube channel as well as on your website.

Other ways

• If you cannot go for live videos then go for written interviews on your blog.
• Next, try to get yourself interviewed by third-party sources and share the links on your website and social media accounts.

Choose the topics that provide meaningful insights and value-driven content to your targeted audience.

Conclusion

We have discussed the top 7 trending content marketing types in 2020. A single type is unable to create that force which gets created by using all of them in combination. If the website is your face, then case studies display your potential. If blogging is necessary for long-term results, social media content generates quick hype. 

Which type of content marketing type are you following? Need to discuss which strategy fits your business model? Connect with us today for a candid and insightful consultation.

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to...

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads, and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its needs, types, and budget to how it helps your businesses thrive in this competitive world.”

The number of people coming online is increasing at an exponential pace. Modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends keep an eye on the markets and change customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen to buying advice from their favorite social media or YouTube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging, and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

• Content keeps the audience informed and updated regarding the latest trends, news, and solutions to their problems.
• Social media helps the business to pitch new followers and customers and engage them as friends.
• SEO optimizes the content and helps to reach the person who has been searching for similar services/products offered by you.
• Email marketing/ blogging helps to follow up with the audience and ensure that the audience is getting the solutions for the problems.
  
  What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

• Create awareness and engagement.
• Pitch new customers, and followers and convert visitors.
• Shorten the buyer’s journey by providing him with appropriate answers to their queries.
• Trigger social sharing and boost word-of-mouth marketing.
  
  
  What are the Different Types of Digital Marketing?
  
  Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads, and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

Social Media Marketing

Here marketing is done on social media platforms to drive more traffic, increase brand awareness, and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps drive traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads, and LinkedIn’s sponsored messages.

Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts, or events to attract the audience to the business website.  Email marketing includes:

• Blog/ subscription/ newsletters
• Follow-up emails to website visitors
• Welcome emails
• Holiday Promotions/Loyalty programs
• Emails for customer nurturing such as tips, deals, coupons, etc.
  
  Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles influencing the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost Your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium, or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer monthly subscription plans. The best part is that you can easily upscale, downscale, and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always be on creating high-quality and relevant content that your niche audience will definitely consume and engage in.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify...

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping on the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle.

Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips, and campaigns that help ease your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  

Neil Patel is the one person whom we all trust for the latest trends and updates in digital marketing. Neil Patel, the co-founder of NP Digital and Subscribers, shares some interesting insights on expected digital marketing trends in 2020. This top influencer across the web shares that you need to diversify your efforts across various platforms and channels to get maximum return. 

Additionally, he insists that personalization is the only option to tap the genuine traffic as nearly 97% of the traffic is either junk or unqualified. We have to tap that 3% and make them conversion-ready. 

The competition is growing stiff with each passing day as the good channels are getting saturated extremely fast. Your business needs exposure to multiple channels as relying on one channel such as Facebook, E-mail or Quora would not yield your results alone. 

Even if you are getting explosive traffic and staggering growth from a single channel, it will last shortly. The competitors who are keeping an eye on your progress will jump on board and will make it harder to survive soon.

Here are the 3 Trends that you need to follow to win the 2020 Online Battle

Digital Marketing today needs an innovative, personalized, and professional approach. Following the archaic strategies would pitch only marginal gains. The outbreak of COVID-19 has deeply disrupted the economies. Thinking positively, this Lockdown has given businesses enough time to analyze and understand their goals.

 You need to stand up front and refurbish your approach to stand indomitable in 2020.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Drop in Video Reach

Today everyone is doing Youtube, Instagram, Periscope, and Snapchat!

The videos posted are lacking originality due to the saturation of video content. People just pick one big video, chop it up into bitesize chunks, and keep posting across their platforms. The audience is getting bored with similar-looking stuff. With no originality coming up, the viewership is certainly declining.

But, hold on!

Where the viewership of normal videos is going down, live-streaming is growing at a mind-boggling rate. For the last couple of years, every social media channel has been trying to vie for the attention of the audience by launching their own live-streaming services.  

The love of the audience for raw, unedited, real-time, and in-person content is growing leaps and bounds. People want to see their favourite entertainers, influencers, content creators, etc. in real-time.

Live streaming is garnering the attention of the business world. According to VisualStoryTell, live streaming projections would be worth a whopping $70.05B by the next year (2021).

Time to Try Something New:

Next time you plan to post your next blog, just spare 5 minutes and fire up a live video. Tell your viewers what you are going to publish, and the reason, and give them a teaser of what will be included in the blog.

What You Will Gain Out of Live Streaming?

The live streams are often flooded with comments, discussions, suggestions, likes, dislikes, and so on. This allows the brands to create more authentic connections with their customers. The brands can drive meaningful insights into the expectations of the participants.

So, go live now. If you are unable to make it every time, just try going once a month.

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Good Content Still Matters

Content Marketing still continues to be an inevitable part of every digital marketing space but with a twist. In 2020, you need to focus on several aspects of content along with quality. Context and target audience are the two naïve factors that need attention.

To understand online content in a better and deeper way, Google is continuously updating its algorithms to make the crawling bots smarter. So, businesses must work on areas to capture their target audience by tailoring more precise content in 2020.  

How to Rank High in SERPs in 2020?

Rather than chasing the latest SEO trends, it’s time to focus on ensuring fast-loading speed, well-written content, and useful links.

Content marketing is here to stay!

Voice Interaction Continues To Rise

2020 and the following years will see a drop in mobile traffic and a significant increase in voice search. All thanks to Voice-driven smart assistants such as Siri, Google Home, Alexa, etc. Verbal interaction is now a preferred way of digital interaction. The voice-driven devices are catching up with the audience to shop and search.

After the inception of Google Snippets, organic search traffic has been hit severely. To combat this, make sure to optimize your website for voice search. Adopting a voice strategy, helps the brands not only to remain relevant but also to impart an optimized and unique customer experience. This will amp up brand loyalty and foster relationships down the line.

Pro-tip to Optimize for Voice Search

To optimize the content for voice searches, try to opt for a conversational tone and use keywords that people will use. This will not only help you to ace voice searches but also appear in the featured snippets and much-coveted position zero on Google searches.

Get Involved or Left Behind – Choice is Yours!

In 2020, Live Streaming, Quality and targeted content, and Voice searches are the three most prominent digital marketing trends. Audiences today want new and exciting ways to connect with businesses that make their e-journey more enjoyable and easy. 

So, which of these trending things will you try first? For more interesting insights on digital marketing keep reading our blog and stay tuned with us.

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses...

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses are facing tough challenges to reinstate their online presence.

Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable.

This post of Digital Kangaroos discusses how brands and business can remould their digital marketing campaigns to keep up with the changing consumer behaviour. Plus, we will discuss some points on how to target customer concerns and queries on a limited budget.

Read More: How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Proactive Scenario Planning

The brand must analyze the best to worst-case scenarios from the perspective of business, customers and other patterns. The business must not plan on high-level corporate scenarios alone. Drill down to the individual levels.

Identify the challenges, scenarios, expectations and actions.

Listen to the Changes

In the current scenario, people are more closely aligned with friends, family and local businesses.  It’s the right time to go for local and hyper-local digital marketing. Let your customers know what you are doing in this lockdown and how you care for them.

Roping social influencers in your digital marketing strategy could turn out to be a game-changer for your business.

Know your Influencer?

Anticipating Operational Impacts

The businesses must adapt their digital marketing strategies to reflect the ground zero realities to the customers. Use newsletters and emails to proactively address the common queries and questions of the audience.

It’s time to ramp up your digital delivery by promoting your website, apps and other mobile services.

Remoulding the Digital Marketing Plan

The coming few months are the most critical. If you have still not joined the online world, go for online corporate training in digital marketing and jump on the bandwagon with full preparation.

Remember, everyone is sailing on the same boat. Each one of us is looking for a secret key to replace the lost opportunities. You certainly cannot control the past, but a chain of events can be triggered using digital marketing to improve the present and future.

Here’s how you can improve your ongoing campaigns.

Social Media

Social media is a vital component of digital marketing that helps brands to communicate with potential audiences directly. During this lockdown, take measures to improve your online presence. Tailor your posts in such a way that these offer easy access to the information the audience seeks.   

Additionally,

Through your accounts, the brands should communicate regarding any changes in delivery, stocks, shortages, closures, etc.

If you have a large customer base, it’s better to start a social media group. Here people can post their concerns and queries. This acts as a forum and will not hamper your brand image on the main official page.   

It may happen that the social media messenger account is receiving a large number of queries; you can set up an auto-reply feature that will outline your expected response time.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Paid Search

When you are going for a paid search, you must ensure that every penny is properly utilized. The world has seen a massive reduction in online shopping other than essentials as more and more people are going for work-from-home options. Here the brands need to re-strategize as per the changing audience behaviour.

Ensure that the budget is utilized maximum to demographics where the brands can meet the demand.

Use the scheduling option wisely. Don’t go for the 24/7 calling option, when you know there is no one to pick up the call. 

Review your ad before hitting the publish button to gauge that the message tone is perfect for the publishing social channel.

You can update your site links to focus more on delivery information or re-create the content as per the ongoing scenario.

SEO and Content

You may need to re-create your content or add some more details regarding any information your customers expect to get from you. Keep on posting through blogs or social media posts regarding essential topics. Do that as per your frequency or whatever is the need of the hour.

Channelize this opportunity to support your existing customers and re-establish brand loyalty and trust through proper SEO and Content methods. Here’s what you can do:

Update your opening/closing times on all your official pages such as your website, social media, Google My Business, Google Maps etc.

Any operational changes should be communicated through the blog or an informative post.

Try to create a FAQ based on the latest customer queries.

Connect with Digital Kangaroos- the best digital marketing company in North India for more tips on how to keep your SEO intact in this tough time.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Analytics

Keep a close eye on analytics and visitor behaviour. Adapt your strategy as per the stats. Analyze the changes happening in your traffic. Stay alert and understand how the current scenario is driving the users to identify new business opportunities.

You can achieve this by understanding their needs and patterns through keyword analysis.

Dive into the New Digital Wave with Digital Kangaroos

At Digital Kangaroos, our hearts go out to the families who have been impacted by this global pandemic. In our aim to minimize the impact and flatten the curve, our team is working from home to provide you with an uninterrupted flow of services.

We are keeping our lights on so that our clients can contribute their part in raising the economy as much as possible. In this time of uncertainty, we stand by our clients and are working in overdrive mode to ensure their success.

Facing any digital marketing issues? Connect with us at info@digitalkangaroos.com.

Digital Kangaroos wishes a speedy recovery to all those who have been impacted!

We are playing our part. Are you? Stay Inside and Stay Safe.

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such...

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till things turn normal”, but hard to practice.

Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures.

Desperate Times Call for Desperate Measures!

Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis.

It’s very important to maintain your current customer base and don’t let it go. It’s better to retain a loyal customer than to make a new one. The scenario calls to maintain strong contact with your customers and keep them engaged.

Digital Marketing offers you an excellent platform to stay connected with your audience. It is the most convenient and cost-effective method to ensure your customers stay engaged and loyal to you. Here’s what you can do.

Get Social

Social media channels such as Facebook, Twitter, and LinkedIn are places where customers get to know about your products/services, exchange their opinions, and ask queries. This is indeed the best way to sustain your brand value.

 Amid lockdown situations, create a cost-effective plan to reach out to your audience. By devising more targeted advertising as per their interests you can eventually impact all points of the social media funnel.  Consult the best digital marketing company in your city for additional guidance.

Content Marketing

Content is the backbone of every digital marketing campaign. Use the power of content to showcase how your product stands above your competitors. And why they should prefer you.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Improves Visibility

Marketing your business in the Covid-19 quarantine situation is difficult but investing in digital marketing now would reap long-term benefits. This is the right time to invest in brand awareness and visibility. It’s human behaviour that they prefer things that they are familiar with.

So, the right digital marketing strategies would turn the odds in favour of your business. Seek out some low-cost techniques that will keep your business visible. As more and more people choose to isolate, these strategies would help your business to remain functional.

Optimizing Conversions

If your business doesn’t have a blog, start one. A blog is a prime and vital medium to connect with your audience. Put content related to your products/services and make it engaging so that your audience finds it useful.

If you already have a blog, update and revise your existing content as per the situation to remain intact on SERPs. Along with that, make certain changes to your websites and add suitable CTA’s to optimize the conversion rate. Here’s what you can do:

• Post reviews and recommendations ( at every touch point of the marketing plan).
• Share stories that depict your quality and dedication in the tough times of the coronavirus outbreak.
• As long as the lockdown prevails, your website will be the first interaction point for the customers. So, make sure to turn it impressive.

Redesign your Strategy

You need to stay up front with the situation. Keep your customers/clients informed about the measures or any new strategy followed against the Covid-19 pandemic. For example, if you run a restaurant, inform your customers regarding home delivery or takeaway options. Things have to be kept going.

If you run a Gym, you can share essential tips with your customers on how to stay healthy at home. Or, what exercises they can follow to stay fit at home. You can choose blogs, social media, and videos as your medium.

Amid everything, you need to follow the government’s protocols as much as you can to prevent the situation from going grave. Stay positive. Things will turn to normal sooner or later. Show your customers that you support them.

Evaluate and Refine

Evaluation is the key to improvement and Google Analytics will show you the way. You are wasting money if you are not improving. Keep track of your marketing activity and redefine it as required. This is the time when you need to focus on your visibility and engagement and not only just profit.

Follow these tips and help your business sustain amid the repercussions caused by this deadly pandemic. We, at Digital Kangaroos, are working round the clock to help you devise adequate marketing efforts for your business survival.

Our adept team members are working from home to provide you with uninterrupted professional digital marketing services such as SMM, Content Marketing, website designing, graphic/logo designing, etc. Our comprehensive suite of digital services is a solution to all your modern marketing woes.

Go online, reach more customers, boost visibility, and most importantly- survive your business with exceptional digital marketing services offered by Digital Kangaroos- The Best Digital Marketing Company in Punjab.

For more assistance or guidance on your business marketing plans during the COVID-19 lockdown, email us at info@digitalkangaroos.com or you can also call us directly at +919814820845. Stay Safe, Stay Inside, and Leave your business promotions to us!

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much...

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if they fail to reach your niche or targeted audience.

Here content promotion comes into play!

Related: Relying only on SEO could be dangerous

The more you are able to expand your online visibility; the more the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are:

Building Awareness

Generating leads

Engaging leads or conversion

But, content promotion isn’t a cakewalk. Content promoters or marketers work their fingers to the bones to promote the content. We have curated this post to help budding entrepreneurs and start-ups to perform some simple yet effective DIY content promotion strategies.

Share Content Multiple Times

Sharing on social media is the first task of every content promotion and digital marketing strategy. It amps up the brand’s reach and boosts visibility. You need to have a large number of followers or fans for every content promotion technique to be successful.

Building a great following would take time, but it’s worth the time invested. You can approach social influencers who can help you reach millions of people with their single share.

But sharing once on your account is not enough.  When we talk about social media, paid ads dominate organic searches. Organic traffic on LinkedIn, Twitter, Facebook, etc. is fleeting. So, share your content multiple times to ensure that it reaches your followers.

Start Guest Posting

Guest posting is basically writing informational content/blogs for your targeted audience or relevant community blogs. When your content is shared on such blogs, your viewership bag gets a whooping jump. You get connected to a whole new group of people and have an opportunity for a grand conversion. 

For this, you need to find the right blog. Don’t go on the number of readers. The target for a niche audience, even small numbers would work. This is more valuable than posting on a bigger blog with a broader appeal.

Found a blog? Go ahead and check out the requirements for guest posting or email the owner regarding the same.

Make it Shareable

Your content would only be shared if the readers are able to share it easily. Strategically adding social media buttons to your content makes things sorted.

Add buttons such as click to tweet, PinIt and other social media sharing buttons.

Email New Content to Your Subscribers

Email marketing is the most effective and easiest way to content promotion and to stay connected with your loyal audience. You can either draft a newsletter stating the latest and upcoming things. Else, you can curate a piece of content especially designed for your email subscribers.

Believe it or not, emails have the highest click-through and response rates as compared to other forms of digital marketing.

Reach Out to Influencers

Directly asking a social influencer to share your content won’t work. The best way could be by asking for their input or using a quote/snippet from their published post. Try to grab their attention by giving them proper credit.

This will trigger the influencer’s interest in your piece. Though you can’t be sure if the influencer will be sharing your piece across all his platforms, it will at least help you to get a foot in the door.

Just a single share by an influencer in his community can rock your brand.

Click Here to know your Influencer

Connect with People with Similar Interests

Don’t expect the audience to just approach you. You have to take the first initiative. Look out for people and build relationships with them. These people are not professional influencers but share industry news/information/trends with their followers.

By connecting with them unfurl the potential of your content to tap their followers and start building a great audience.

Join Communities and Share Content in the Comments

You have to pull out all the stops if you want to expand your reach and build a great audience. Try to connect with industry communities or professional groups/organizations online. Join these communities/groups and promote your content there.

Try to solve the audience’s queries and subtly share your link. The same thing applies while answering in Quora as well. Briefly comment on the question and drop your link. But don’t share your links with each and every answer, it would look spammy. Share the link only to the ones that are extremely relevant to your content.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Content Syndication

This is different from guest posting. There are many websites/blogs that are hungry for content. These websites allow outside publications and reposting of your content as well. You don’t have to draft a new post altogether. Just pick any of your popular posts and send them to these websites for publishing.

Pitch your high-performing pieces to attract more audience.

‘Snackable’ Content

Snackable is a word coined for short videos/articles/content that is easy to consume. During your content promotion, convert your written content into Snackable videos or briefs. It’s a great way to repurpose your content and give it an engaging flavour.

Use Paid Marketing

Though following organic methods is an ideal way you need to invest in social media paid advertising to make a cut. But before you decide to go for a paid promotion or set a budget, consider this:

• Bet only on your top-performing pieces or content you know would definitely bring traffic.
• Avoid investing in snackable content. Longer and more detailed content would make the most out of your investment.
• Go for ebooks, whitepapers, webinars, detailed content, etc.
  
  
  Get Set Go!

Always remember, your efforts in content creation pay only if your target audience can find and engage with it. Follow the above tips to get started with your content promotion and start building an audience.

Need help? We will help you create great content with customized promotion strategies to improve your brand’s reach and visibility. Email us at info@digitalkangaroos.com to get started.

“Breakthrough the content clutter with these ingenious Content Marketing Hacks” With the dawn of a new decade, it’s time to...

“Breakthrough the content clutter with these ingenious Content Marketing Hacks”

With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble. 

With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you stay ahead of the curve.

Focus on Content Experience

Being consistent with the frequency of posts is just one of the ways in pulling out the content-marketing stops. To make a cut in this digital world that is already struggling with overflowing new content, you need to offer incredible content experience.

What is Content Experience?

Content experience is the middleman between your marketing endeavors and user experience (UX). A good content experience includes making the content relevant, informational and engaging. It’s something that makes the readers spend more time on your posts.

How can I Improve my Content Experience?

• Aim for readability by providing shorter paragraphs that are easily readable on mobile.
• Perform A/B testing for your mobile version.
• Ensure that your text breathes well with images and other sub-headings.
• Personalize the UX.
• Double-check page-loading speed.

All these things won’t eat up much of your time. You need to acknowledge every effort that leverages your strategy in providing improved content experiences.

Switch to Re-Marketing

According to research, most of the digital marketers are pumping money into remarketing or re-targeting the audience. 

What is Remarketing and how it works?

Remarketing or retargeting is a content strategy where the people who have visited the website are shown relevant ads. By showing the ads repeatedly to the potential customer, chances of their conversion shoot up.

If you are experiencing a drop in click-through rate (CTR), remarketing would help in increasing your conversions. Many online tools can help you such as AdRoll, Google Ad Remarketing. In fact, many social media platforms offer remarketing and link-retargeting options such as Facebook Ads.

Segment your audience according to their interests. Else, you would end up showing the same ads to your subscribers or audience.

Voice Search Optimization

Alexa, Siri and Google Home are quickly becoming our permanent home members. As per the latest survey, voice search is on the cusp of becoming the first choice for mobile searches. Voice-driven searches play a very vital role in the success of any local business. 

Read More: 7 Impeccable Hyper-local Marketing Tips to boost your Business

But, searching on voice assistants is different than browser search. For example:

Browser search-“Best content marketing company Ludhiana”

Voice search- “Which is the best content marketing company in Ludhiana?”

How to make content voice-search friendly?

You need to anticipate questions that your audience would ask or would be interested in. Based on the inputs, create content in such a way that it answers those queries using long-tail keywords.

Conversational Marketing

To make the buyers quickly move through the marketing funnel, you need conversational marketing or one-on-one marketing. This will be one of the most distinguished trends in 2020. Conversational marketing aims at providing a personalized and customized experience to the audience.

How can I implement conversational marketing?

The best examples of conversational marketing are email marketing, messenger marketing, chatbots, live customer support, etc. With advanced AI systems, human buying experiences are getting a slithering boost.

In order to stay alive in the competition, you have to step up in the conversational marking arena in 2020.

Include Visual/Podcast Data

Make your main data stand out by including videos/podcasts and other visual elements in your post. Including an infographic that summarizes your post increases the share-ability of the post/page. Sometimes, sharing a photo or visual element enhances the readability and understanding of your post as well.

You can experiment with different formats and find out which format works best for your audience.

Long-Form of Content

The Internet is loaded with ideas. So, it becomes almost impossible to come up with an innovative or new thing. So, the best way out is to provide a detailed or long-form of content. So, another notable trend in 2020 would be using the long form of content to build trust amongst the readers.

Don’t be afraid to explore the depth of the topic you are covering. According to Medium, an ideal blog post is around 1600 words and offers a 7-minute read time. A long-form of content helps you rank better. When you write a detailed post, it adds to your authority.

Don’t aim for a long post every time. However, it’s worth dedicating some time to produce quality posts of around 1200+ words every month.

Building Niche Content

Aiming for common keywords is ultimately making your job, even more, tougher in today’s heavily saturated market. There’s a ghost of a chance that you would be able to make a cut in such a scenario. You have two options either to go for detailed content (Long-form content #6) or to build niche content.

How to create niche content?

The best way is to narrow down the scope and focus on a smaller niche. Rather than fighting for the same audience with other fellow content marketers, shift your niche. For example, you can write on “content marketing strategies for small companies” rather than just “content marketing strategies”.

Recognize the unexplored niches and ignored angles in your industry. Grabbing a niche audience would aim for far-better conversions.

Make your SEO smarter

Here are some key points that you need to look forward to making your SEO smarter.

• Focus on Long-tail keywords to stand unprecedented.
• Improve your content rather than stuffing your content with keywords
• Don’t aim for top SERP rankings only. Go for other options as well such as featured snippets, voice searches, visual/image rankings, etc.
• Opt for more conversational content (#4). This will help your content to show up in question boxes and featured snippets in Google.

SEO is not merely optimizing content for search engines. In fact, it’s a lot more about addressing the audience’s needs. The end goal of every content strategy should be to deliver an extra-ordinary content experience.

Create Different Content Snippet Variants

Try to create different content snippets of the post that help you present your work in a sharable and easily digestible format. Whenever you create a Facebook/ Twitter or any social media post, create multiple variants. This will help you to gauge the engagement level and user’s interest as well.

What are the different ways to create content snippets?

You can create questions, multiple lengths and complexities of titles, answering only a part, taking a snippet from the content, etc. Analyze and track the performance of each variant. This will help you create the most sophisticated content strategy in the future.

Invest in Content Distribution

There is no point in spending hours in content curation if no-one is going to see it. So, you need to make content distribution the core aspect of every content strategy. The content distribution or marketing starts with social media.

Read More: Where to Start ‘Digital Marketing?

Channelize every effort to make your content reach the right audience. Don’t let your hard work go waste. Try out some easy DIY SEO techniques or take the help of a professional SEO agency.

Final Words

We, at Digital Kangaroos, work round the clock to bring groundbreaking results to your SEO campaigns. We help companies of all sizes to stand above their competitors by providing Omni-directional digital marketing services.

We deeply analyze your business and help you reach your niche audience with our thriving modus operandi. Grow leaps and bounds with the best content marketing agency in India and give your business a sound digital foundation.  

Contact us today at +91 9814820845 or drop a line at info@digitalkangaroos.com for unequivocal and affordable digital marketing services.

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but...

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year.

These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users.

The webpreneurs may notice significant gain or loss of traffic or rank due to a core fix. You may try to fix things to bring your rankings up in case you are losing them but WAIT!

As per Google advisory, you don’t need to fix the wrong things. In fact, there might not be anything that needs to be fixed. Google always releases prior notice and advice to webmasters or content curators so that they may take relevant action to improvise the affected parameter.

What is the reason for a drop in ranking?

First, you need to understand that there might not be anything wrong with the pages that are performing badly. It could also be that they have not violated any Google webmaster guideline or fallen prey to any manual action.

In a core update, the search engine improvises on an overall assessment of the content. The changes are not meant to target some specific pages, sites or niche. The changes can make some top-rated pages witness a drop in rankings. On the other hand, some low performing pages may see an instantaneous boost.

Google explains the entire ideology with a simple concept. That is, if you have a web page listing the best 100 movies in 2015. After a few years, it could be that there are more deserving movies that must be a part of that list.

So, the point is that the new list pertaining to 2019 will get a higher place. Also, you may also reconsider the movies already on the list and realize that they deserve a higher place than before.

The list, therefore, needs a revision.

What can I do to combat Google’s core updates?

As advised by Google, you cannot do much to improve your dropped rankings. If you are offering quality and original content then you needn’t worry. Delivering best as per your capabilities will definitely bring you back to the arena.

In addition to the advice released on the Panda algorithm, Google has shared some more information.

Focus on Content

Here are some tips that you need to consider while curating the content. Remember, self-assessment can prove very handy in realizing the impact of core updates.

Tips related to content

• Make sure that your content provides:

i. Original information, research or analysis.

ii. A substantial and comprehensive description of the topic.

iii. Insightful information or analysis that is beyond obvious.

• The title/ topic or headline is descriptive and backed by a helpful summary.
• Make sure that the title/headline is neither over-exaggerative nor shocking in nature.
• Look at it as an audience and see if you would like to share it with a friend.
• Is you content worthy to be taken as reference by any encyclopedia, wiki or magazine?

 Tips related to expertise

• The information or the facts provided should be from a trustable author or website. Do check the website’s authority before taking any references.
• The content should be free from easily-verifiable factual errors.

Tips related to presentation and production

• The content should be free from stylistic and spelling issues. It should neither be hastily produced nor should it appear sloppy.
• Showing an excessive number of ads will distract the audience. Make sure that your ads don’t interfere with the main content.
• Your website and page should be mobile-responsive.

Last but not least, the content should deliver substantial value when compared to other similar pages in SERPs. It should genuinely serve the interest of the audience.

Quality Rater Guidelines and E-A-T

Raters are the people who give ratings to Google’s algorithm regarding its operability and effectiveness. Have a look at the quality rater guidelines. These guidelines will help you to understand how content is assessed.

This will help you to improve your rankings and perform better in SERPs. These raters assess the content on EAT metrics. EAT stands for Expertise, Authoritativeness and Trustworthiness. So, by going through these guidelines you can make improvements as desired.

How much time does a website take to recover from a core update?

Frankly, content impacted by one major core update may not get improved even after making improvements. Things may remain the same until the next broad core update.

But the rankings may improve over time as Google keeps on releasing minor core updates frequently. Also, if the content adheres to all the above-mentioned tips, it will recover easily. A well-deserving content remains unaffected and continues to perform well despite the core updates.

Understanding how search works or how content is crawled will give you better insights into content improvements.

Struggling with your website’s rankings? Digital Kangaroos can help your website to punch above its weight. We offer the latest and updated SEO techniques and well-optimized quality content to make your website grow.

 Contact us at +91 9814820845 or mail your queries at info@digitalkangaroos.com

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing...

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing agencies. As per a report, 59% of brands who have endorsed influencers for their brand have increased their budget for influencer collaborations due to an overwhelming response. The brands have reported positive growth in the ROI after following this popular technique. If you are planning to start an influencer marketing program or are already into it, you should be very clear about the modus operandi beforehand.

Some points to ponder before the launch of the campaign

Things such as theme or niche should be discussed.

Is it a brand awareness program or a new product launch? Whether the campaign should be launched on a festival day, holiday or any random day?

How do you want to improve your following, website traffic, impressions and conversion?

Understand your target market and budget you want to spend.

Based on demographics, themes and engagement, it’s important to decide the type of influencer your campaign needs.

Do you know that there were around 500K influencers alone on Instagram earlier this year (2019)? Thus, you should be aware of what type of influencer you want to choose in order to cast a reliable, wise and trustworthy impact on the audience. So, there are mainly four categories of influencers namely Nano-Influencer, Micro-Influencer, Macro-Influencer and Mega-Influencer.

This blog covers which influencer is best for your audience and how to select one for your campaign.

Nano Influencers

Influencers with 10K or fewer followers fall under this category. Talking about Instagram, around 70% of the people connected with influencers in 2018 having less than 1k followers. This implies that nano influencer/s could already be following you. They have the capability to influence the buying decisions of their peers. 

This form of influencer marketing is small but powerful and offers more engagement. Nano Influencing is just like working with the original form of “word-of-mouth-marketing” because at this level, the recommendations are considered as genuine and unbiased. The audience trusts the post in the same way as they would trust any post made by a dear friend.

7 Impeccable Hyper-local Marketing Tips to Boost your Business

Who should work with Nano Influencers?

The brands that are on a tight or fixed or no-budget prefer nano-influencers. These influencers won’t impact SEO or website traffic much but they offer impressive engagement rates. If yours is a local or national brand then you should go for nano-influencers.

Micro-Influencers

The fan following of the micro-influencers is between 10k and 500k. These influencers have some sort of business acumen and a solid trust within their audience. The audience follows them by heart as they have been into the e-world for quite a long time. These influencers know how to curate content based on the audience’s interest. They serve as a powerful force driving conversions and building brand awareness. 

Who Should Work with Micro-Influencers?

If you are a national or international brand then choosing micro-influencers would be a great decision. You need to have a budget before targeting them but micro-influencers are affordable as compared to mega and macro ones. The brands/organizations looking for traffic, leads, conversions and new social followers, micro-influencers are a perfect pick.

 One major advantage of working with them is that they usually offer full repurposing rights to the brands without shelling out extra cash for videos/photos as long as the posts link back to the influencer. The reason is that these micro-influencers are always looking for good opportunities (brands) to grow their following as well.

How to use SMO Techniques to Boost Brand Awareness?

Macro Influencers

These can be categorized as content influencers with a fan following between 500k and 1M. Macro Influencers are well experienced, seasoned and have truly honed the skill of brand collaborations.

Who Should Work with Macro Influencers?

Macro Influencers are best suited for those brands that need quick brand recognition. If the brand is low on resources then rather than spending a huge chunk of the budget on smaller ones, one macro influencer would do the work. These influencers are expensive. The rates depend on what services/products you wish to have and how much they are ready to negotiate.

Benefits of SEO and Why Every Small Business Needs It?

Mega Influencers

The highest tier is bagged by Mega Influencers who include powerful members of the society, celebrities, etc and have a remarkable reach. These influencers usually have more than 1M followers and have a staggering capability to drive your sales and ROI metrics. A single share by mega-influencers is sufficient to take a normal brand to exceptionally newer heights resulting in hundreds of thousands of impressions in a small time frame.  

Who Should Work with Mega Influencers?

Just like Macro Influencers, Mega Influencers come with a super expensive price tag. The brands and organizations that are looking for professional international visibility, choosing Mega Influencer is the call. These influencers usually have a PR or manager who performs all the collaborations.

Top 10 Things You Should Know Before Selecting a Digital Marketing Agency

Conclusion

If you are still struggling to get the desired brand recognition and awareness for your business, then start designing your influencer marketing campaign today. You can expect to get something different on the table from every influencer tier.

Looking at improving your ROI and KPA’s of your brand by leveraging the power of Influencer Marketing? Then contact Digital kangaroos for best-suited influencer marketing options at never-before prices. We are pro at designing the most suitable and highly customized campaigns for your business so as to significantly boost traffic to your website and social media pages and aid conversions right away! You may email us at info@digitalkangaroos.com or call us at +919814820845.

You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?  You...

You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?

 You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”. 

It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results.

Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential customers from mobile and voice-driven searches.

Your name is not getting listed in local searches?

Your website or physical business is not driving expected local traffic?  

Then, Hyperlocal Marketing is the ultimate solution.

This trending marketing technique acts like a magnet that attracts potential clients in a specific local area. Thereby, improving, commercializing and promoting your local search. In a research conducted by thinkwithgoogle, 94% of the netizens use their mobile phones for local searches. Optimizing your business for local searches has become a major milestone in your SEO endeavors.

Implementing these 7 Hyperlocal Marketing strategies in your local SEO plan of action will make your brand more visible and successful in your local area.

But, before that understand,

What is Hyperlocal Marketing?

Hyperlocal marketing can be best described as a digital marketing process that targets a specific geographical area such as a street, city or even a few blocks to attract potential customers by optimizing the “near me” or “nearby” mobile and voice searches.

Read More: 3 Different Ways to Market Yourself Effectively

Why should I go for HyperLocal Marketing?

To capitalize on the “near me” searches and drive the local traffic to the physical locations (business), you need to launch Hyper-local marketing techniques.

Do you know?

• Around 88% of the netizens perform a local search within a day from their Smartphones.
• 46% of all Google Searches have queries seeking local information.
• With the coming of voice-driven smart assistants such as Amazon Alexa and Google Home, “close-by” and near-me” searched have grown over 900% in the last couple of years.
  
  How to leverage “near-me” searches for my Business?

Have a look at the top 7 Hyper-local Strategies that you need to implement right now!

Google My Business

The first step that you need to take is to list your business on Google My Business and start optimizing it to ensure maximum visibility. Formerly known as Google Places, GMB is an e-data listing from where Google sources the information to serve the users doing local searches and Google Map results in those areas. All the details such as opening hours, address and contact information are available for the users.

Customer Reviews

We all know the power of WOM i.e. Word-of-mouth marketing. The user reviews, ratings and testimonials are your most effective tools to cut above the rest. Customers definitely check the ratings and reviews of the business before finalizing them. 

Just as you were looking for an Italian Restaurant, I am sure you would like to visit a 4+ rated restaurant rather than any 2 or 3-star.

Don’t underestimate the power of reviews as they are the most important local-SEO ranking signals. A business with a good number of reviews is displayed on top of SERPs. So, start building your positive reviews. You can start by asking your family, friends and customers to review your business.

Top 20 SEO Hacks You Can’t Afford to Ignore in Today’s Time.

Create Localized Content

Creating great and relevant content for local users is another way to succeed in your local SEO
efforts. A blog helps you connect with your local audience as well as acquire local links. You can share relevant and informative articles on your blog. By subscribing to the blog, the users can stay updated regarding your services/products.

Start connecting with local social influencers related to your niche. The best way is to conduct an interview with these influencers and publish them on your blog. If you are lucky, these influencers might link your blog on their channel/blog/social platforms. 

If you have a list of queries to which people might be looking answers for then create a blog answering those queries. Try to keep the answers short and relevant. These answers would be helpful in voice-searches as well.

Benefits of SEO and Why Every Small Business Needs It?

Optimize Your GMB Page

Google My Business listings are a great way to boost your brand in the local market. To grab more relevant customers in a particular geographical area, it’s very important to optimize and manage your GMB page. Here are some tips.

• Make sure that your profile is 100% complete. Fill out every field that describes your business.
• Choose an appropriate and relevant category.
• Add contact numbers, address, opening and closing hours, etc. The information provided should resonate with the contact information present on your website and other social media accounts.
• Add high-resolution images, descriptions and official website link as well.
• Add any offers or deals going on.

If you have more than one address, then create and optimize pages for every location and link them to your other GMB pages. 

Read More: Top Digital Marketing Trends to Explode Your Brand Awareness

Use Proper Schema Markup

You need to add schema markup to improve your local SEO as well as help the search engines understand that your business is local.  Schema data acquires information related to your businesses and displays in the form of rich snippets.

Make sure to add schema markup to every location page of your business. All the information such as an address, business hours, social links, contact number, site logo and the business name should be added in the schema markup.

Make Your Website Mobile-Friendly

If your website is not mobile-friendly, then it’s high time to convert it into one. The Google search algorithm prefers mobile-friendly websites over normal ones. Google lays its priority in offering best-in-class user experience, so the responsive and fast loading websites are given priority in rankings. Here are some tips to make your website mobile-friendly:

• Choose a responsive template so that your website offers the same experience on all devices such as desktop, Smartphone, tab, etc.
• Using Gzip, enable website compression.
• Try to minify JavaScript, HTML and CSS.
• Stop using Flash. UX is severely degraded.
• The CTA’s and the button sizes should be large.
• Enable browser caching.
• Use CDN for load distribution so as to make your website fast.

Read More: How web design and SEO are closely interlinked with each other?

Optimize for Voice-searches

According to NPM (National Public Media), 43M smart speakers have alone been sold in the US. Most of the questions triggered at these smart voice-assistants contain a “near me” phrase. You need to optimize your GMB pages using the techniques mentioned above in order to answer these questions. This will start ranking your business on voice-driven searches as well. 

Is relying alone on SEO dangerous?

Conclusion

You really need to get into the game of optimizing your website for “near me” and voice searches, to keep your head and shoulders above the rest. Hyperlocal marketing helps businesses gain recommendations by the smart voice assistants as well. Take your business to the next level by generating more local leads with Hyperlocal marketing.

Want to know more about Hyperlocal marketing, we are just a call away. Get the best-in-class digital marketing solutions in North India at affordable prices with Digital Kangaroos.

Get an additional 10% offer on all digital marketing services till 31st December 2019. Grab this now or never offer today!

Let’s first understand, What is branding? Branding is basically a marketing practice that makes the company and its products/services easily...

Let’s first understand,

What is branding?

Branding is basically a marketing practice that makes the company and its products/services easily recognizable. And brand awareness is the extent to which people are able to distinguish the company from other similar ones in the market.

Branding is essential to strike a compelling and divisible presence in the industry. It allows the customer to make better choices. Branding includes advertising, promotional merchandise, logo, online reputation, customer service, etc. All these things are essential to creating an impressive and recognizable professional profile.   

Okay, now that you have invested time and effort to nurture an impeccable brand. What’s next?

Ask yourself, “Where am I advertising and promoting my brand?”

If any of the answers didn’t turn out to be ‘social media’, then you need to have a serious talk with your marketing team.

Social media is the biggest piece of the puzzle that has the power to make or break the brand. We have already discussed top digital marketing trends to explode your brand awareness and now it’s time to implement them.

Why Should I go for Social Media Optimization?

In today’s digital era, every netizen is operating one or more social media account. You may not get heard on organic searches but with social media optimization strategies, you could be heard by millions of users in just one go.

How?  This post unveils some of the best ways to use social media optimization services in India to gain traffic, boost ROI and improve brand awareness. 

But before that let’s understand what Social Media Optimization (SMO) is.

Social Media Optimization

Social media optimization is, using social channels actively to promote a brand by sharing content in such a way that the audience gets convinced and attracted to that website.

 SMO doesn’t mean using flashy graphics, pictures, formats, etc randomly. The posts created by using social media optimization strategies ensure that the company’s mission, culture, vision and values are clearly articulated.

Why is Branding Given so much Importance?

Branding impacts the overall bottom-line of the company. Branding impacts how the audience perceives the brand in terms of popularity, reputation and quality of service. Here are some reasons why branding is given the utmost importance to survive in online as well as the offline world.

Pitches Recognition

When the company becomes a recognizable name amongst the customers, it becomes a brand. Brand name and logo are the first steps towards branding. You must hire a professional logo designer, for world-class logos. The logo and brand name should be such that they are easily memorable and imprints deeply in the first glance. 

8 Effective and Evergreen SEO Strategies

Boosts Business Value

Business scaling is only possible if the company holds an impressive reputation in the market. Branding plays a vital role in boosting business value and helps to establish a firm place in the market. This increases investment opportunities for the company as well.

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Generates New Customers

A strong branding ensures a positive reputation of the company. Therefore, the company would face no trouble in drumming up a new business. The customers are ready to do a referral business or become associates with the company. For a well-established brand, WOM (word of mouth) marketing becomes the most effective and best advertising method.

How to promote Brand Awareness using Social Media Optimization Services?

Most of the blogs, articles on internet stress on spending time, money and effort on social media to build your brand awareness.

Benefits of SEO and Why Every Small Business Needs It?

But nobody explains what to do exactly?

Most of the digital marketers and the articles on the internet will share interesting social media optimization theories with you. But, practically speaking, we all know that the same things don’t work all the time.  

Top 10 Things You Should Know BeforeSelecting a Digital Marketing Agency

There are essentially four thumb rules to follow for every social media optimization strategy.

Establish Your Voice

To build brand awareness, you need to effectively and consistently communicate with your social media audience. You need to follow a genuine and realistic style and voice tone. Make sure that the posts designed should convey a genuine human voice with a friendly and approachable tone. The content in the posts should be unique and reflect your USPs. The audience should be able to strike a contrast between you and your competitors.

Sharing Great Content

Infographics, videos and photos are a great means to convey your message. Your audience should be able to connect their daily lives with the content shared. One important aspect to consider is that whatever video/photos you share; it should be consistent with your brand colours.

For example, if you are trying to build a great employer brand then, you must include videos/photos of your employees, office and workplace. You can design photos/ banners related to upcoming corporate events, webinars or recruiting programs.  Showing the rewards and recognitions received by the company adds impressively to the brand image.

Responsive to the Audience

One of the most important aspects of social media optimization is responding to customers. No matter the comment/feedback is positive or negative, make a thumb rule to respond to the audience. You can respond to the audience by liking, sharing and answering their comments. You can also engage the audience by asking them questions. Furthermore, establishing an on-time response works like a douser for social media fire.

Choose the Right Social Media Network(s)

Essentially there are four most popular platforms- Facebook, Instagram, Twitter and LinkedIn. It would be better to start with these four. Later based on the response rates and your budget, you can easily expand to other platforms such as YouTube, Pinterest, etc.

Easy DIY Social Media Optimization Strategies

Here are some very easy DIY SMO strategies to improve Brand Awareness.

Integrate Social Sharing in Website

The first step towards SMO is to integrate social sharing options on your website. You can use links from your social media profile on your website. There are many plugins available in the e-market that facilitates social sharing within the website. The plug-ins can also add social media sharing buttons to the blogs/articles. All the social sites are high authority websites, therefore, their links are considered as high-quality links.

Seek Influencers

People are inundated and irritated by the paid ads. Moreover, they have lost their faith and trust in ads.

So, what is the alternative to paid ads?

It’s influencer marketing. Influencers are social celebrities and have a huge following. People believe in what they say and do. You just need to approach those influencers who represent the niche of your brand closely and thereafter, collaborate with them for the promotion of your products and services.

One single share by an influencer means that your post can reach 100 times more than your share. To get the desired attention, seek influencers.

Struggling to get one? We can help you with the best social influencers.

Social Campaigns and Contest

Social campaigns and contests drive people crazy. You can design the winning criteria based on the number of views, likes, shares, comments, or a picture of the customer using your brand, etc. The winner automatically gets converted as your social media brand ambassador.

Best SMM Tips to Boost Engagement during Festive Season

Consistency is Key to SMO

Do you know?

Search engines prefer the social profiles that have 100% completeness. Creating a social page may seem like a kid’s task but it is indeed the first area where businesses tend to fail. You need to ensure the completeness of your profile along with all contact information. Make sure that the information you are providing on social media platforms resonates with your website. Try to embed keywords in your profile as well.

Why do you Need Long Tail Keywords to Drive Maximum ROI?

Use Relevant Hashtags

Don’t flood your posts with irrelevant hashtags. Hashtags do make your posts searchable but the trick is to figure out the appropriate handles or hashtags. This makes the post look tidy, non-spammy and searQuality Content

New, fresh, unique and innovative content ideas help to build trust and authority with the social audience. Informative, useful and engaging content will improve your brand awareness. This could turn out to be a building block for pitching loyal customers.

Build your Brand with us!

Digital Kangaroos is a premier digital marketing agency in Ludhiana Punjab offering unique and customized social media optimization solutions to businesses both large and small. We are everything you’d expect from a digital marketing company. We are social, digital and creative! And, we are accountable, flexible and committed!

Struggling to build brand awareness for your business or are planning to step in the online world? Call us at +91 9814820845 or you can drop an email at admin@digitalkangaroos.com for best digital marketing and web development solutions at affordable prices.

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just...

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back?

The answer is intuitive.

The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-tail keywords are customized as per the user preferences to direct maximum conversions.

Keep reading to understand what are long-tail keywords and why you need them to drive maximum ROI.

SEO is all about keyword planning and long-tail keywords act as the holy grail of this strategy. Proper research should be conducted to find the relevant keywords for your business/website that offer high search volume.

Long-tail keywords are more specific and relevant. Let’s take an example.

Normal Keyword: Best Dermatologist
Long Tail Keyword: Best Dermatologist in Ludhiana near me

The search results in the second case would be more accurate as per your needs. A long-tail keyword yields maximum clicks and is more targeted for conversions. Long Tail Keywords comprise 70% of web searches.

Though these keywords are less common but focus more on the niche. Thus, they help in directing conversion-oriented traffic.

One Headed Theme

There are more than 1.7 million websites existing already with a new website being added every second. Competition is very stiff as you have a plethora of common categories such as mom blogs, relationship blogs, food blogs, travel blogs, etc. Competing for your business/blog with traditional keywords is an onerous task and needs you to fight tooth and nail to get your name on the SERPs.

But following the other way round will decrease the competition and make it easier to rank better on SERPs. Digital Kangaroos is all about providing world-class digital marketing solutions, so we have used “Best Digital Marketing Agency in Ludhiana (Punjab)” as our theme rather than the conventional “Digital Marketing Agency”.

Your primary keyword or theme should be such that people should be able to find you and eventually get converted into potential customers.   

How to Look For Long Tail Keywords?

When you start a website/business or a blog, the idea should be innovative and different else it would be extremely difficult to pitch it to the audience. Good market research and audience analysis will help you understand how to make your product/ service/ blog special. Take your time and jot down the points that are unique about your product/service/blog and that make you stand above your competitors.

It’s hard to rank in some markets due to high competition from large companies. These big companies have a good marketing budget, especially for SEO and other digital marketing services. It would be really hard to compete in areas such as travel, education, food, career, etc. Opting for long-tail keywords is the only way out you would have to suffice with lower SERP rankings.

For example: If you have a food blog, then many blogs offer snacks, starters, cakes, etc. To grab the attention you may specify “quick to make snacks recipes”, “eggless vanilla birthday cake”, “Cheesy homemade Italian Pasta” etc. This will help you to attract and engage the audience more efficiently.

Pro Tip: Try to use the words/phrases that are used by the audience. You can take the help of Google Keyword Planner, Google Analytics and other tools available.

Have a Look at Some Best Reasons to Opt for Long Tail Keywords

Lesser Competition

Most of the big corporate giants have already used traditional keywords to optimize their websites. So, for a beginner or a small company, it is very difficult to even stand and rank in front of them. If you have a start-up dealing with an applicant tracking system, then pitch for “ATS for small business” or “applicant tracking system for consultancy firms”. The long-tail keywords have lesser competition as well as are available at a low price. The reason is that not many companies focus on these keywords, ultimately reducing the competition and increasing ROI.

Keep the Tone Natural

Most of the content available on blogs is repetitive and similar, so it’s hard to make the blog or content look entirely different. Using traditional keywords may make the content look stuffed with keywords and may cause disinterest in readers and hamper SEO rankings.

This can be fixed using long-tail keywords as they can be incorporated into the content naturally. These keywords amp up the natural flow of your content.

Do you know?

Excessive use of short keywords may irritate Google bots and may consider you as a spammer. This may result in a Google penalty or removal of your posts from the SERPs. Most of the spam keywords are usually short ones only.

Staggering Search Volume

Long-tail keywords have a staggering search volume. Small keywords do have huge results but long-tail ones are more specific, targeting and produce accurate results as desired by the user. A user interested in buying an electronic item such as a mobile phone would definitely include the price while searching. He will never search for “mobile phone”, but will search similarly to “latest mobile phone under 10,000” or “smartphone under 15,000”. 

In fact, we all search for long-tail ones only.

Now you know how long-tail keywords account for 70% of web searches!

High Conversion Rate

The conversion rate automatically shoots up when the user gets the desired link in the very first go. Most people, as mentioned above in the mobile phone example, know what exactly they want to buy. Short keywords are used by people who are still researching the internet for an exact match. Their search keeps on getting narrowed down by using long-tail keywords. The conversion rate for long-tail keywords is 36% whereas the top 10% of landing pages convert at 11.45%.

Less Expensive

As the competition is less, there is a lesser number of bids on the long-tail keywords. The shorter the keyword, the more expensive it will be.  Long-tail keywords give a better idea to the search engine bots regarding the content and help in ranking the post accordingly. This ensures that whosoever visits your website is likely to buy the product/service.

The long-tail strategy helps businesses to offer highly personalized and customized products/services to their esteemed customers and makes them feel special. In a nutshell, the long-tail technique helps in exploiting the untapped potential as well as makes things available as per user requirements

Have you unleashed the power of long-tail keywords?

Still, struggling to drive traffic on your website? Connect Digital Kangaroos for a world-class digital marketing experience.

The much-awaited festive season is here and the war for marketing in the online world has begun. You have to...

The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market.

Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make things work. Is your current social media marketing strategy squared for this festive season?

If not, then make your presence felt in the e-world with these truly pragmatic SMM tips.

Create, Innovate and Concoct

There is a beautiful quote from Thomas A. Edison that says that there is always a better way to do that work. You just need to find it.

Create a nonpareil strategy for marketing your products. Offering discounts is just one way, explore some better ones. To stand among the rest you need to innovate a brilliant idea that touts your business as well as cast a magical impression on the netizens.

The bottom line is, if you won’t disrupt the intuitive then your competitors will leave no stone unturned to make you disrupted.

SEO Optimised Content Marketing Strategy

Content marketing is here to stay for a long time. Stuffing your content with keywords just to binge the web traffic, won’t work at all.  Rather quality content marketing coupled with white hat SEO strategies will help to attract the right audience at the right time.

Choosing proper and relevant hashtags for every marketing campaign is a thing that needs to be lionized after content creation and before publishing.

Go For Diverse Content Strategy

It’s very important to grab the audience’s attention and make them stay tuned in to your channel only. Relying only on text-based content won’t bring you applause. To make the audience hooked to your posts, introduce other forms of content such as funny videos, infographics, nice and colorful quotes, or some other form of podcasts. Apart from attracting audiences, this strategy helps in branding as well.

Related: Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Focus on Local Marketing

A dash of local flavor is definitely going to reward your marketing endeavors. Try to go local in every aspect from Facebook to Instagram to Google presence. The local traffic contributes a lion’s share in the conversions and lead generations. Going local helps you tap the right audience and improves visibility as well as sales figures.

Read More: Benefits of SEO and Why Every Small Business Needs It?

Influencer Marketing

There are so many ads running on various social media channels and people are head bent on not clicking them. Intelligent netizens know how to distinguish between fake and real marketing campaigns. So, even if your ads and marketing efforts are genuine, you are doomed to be placed in a vetted circle.

The solution is- Influencer Marketing.

Here you can get help from a social media influencer who has a good following and an audience’s trust and ears. These influencers act as your brand advocates. In fact, influencer marketing is trending and plays a very important role in making content popular or sometimes, viral.

Share-worthy Campaigns

The campaigns should be designed and promulgated in such a manner that they receive maximum media attention such as likes, shares, comments, etc. Make sure that you are offering attractive giveaways, discount coupons or gift hampers to your customers that allure them into tagging their friends and sharing your posts to the maximum.

The essence of the post should be engaging and the best way to do that is to add an emotional component to the campaign.

Go Live

Live streaming and showing real status to customers is something that hasn’t been started by big brands. Facebook and Instagram have their own go-live features. Live streaming is indeed the best way to show people that you care for them. These strategies keep the audience engaged and eventually inspire the customers.

Have you experimented with a live story?

Keep the Spirit of Festivities Alive!

Festivals are synonyms for happiness, togetherness and family time. So, every page or post designed should keep the festival spirit epitomized. People should feel special and should be able to connect it with their lives.

Read More: Top Digital Marketing Trends to Explode Your Brand Awareness

We, at Digital Kangaroos, hope that you have a fantabulous festive season with these ingenious SMM tips. If you are struggling to find the right strategy for you or things are not working as per your plan, connect with us. Digital Kangaroos is the best digital marketing company in Ludhiana with an experienced team all set to curate the best marketing strategy for you.

So, get set go! Time is ticking. Are you ready to zero in this festive season with your best Social Media Marketing Strategy?

Call us today at +91 9814820845 or you can drop your queries at info@digitalkangaroos.com.

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility,...

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world.

SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes – the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. 

The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible only if your website stands unbeaten and number one in the e-world. More are the imprints on the website or blog, more are your earrings.

Before moving ahead on how SEO can change the face of your brand/ business and help in monetization, let’s just understand the basics behind SEO.

Science Behind SEO

SEO is a framework of certain rules, practices, and protocols which are amassed to optimize the website to attain high Search Engine rankings for organic results.

Every search engine uses certain search engine ranking algorithms and the website needs to be optimized on those parameters. Depending on these parameters, the ranking would be decided on SERPs.

SEO is not a static process, it’s an ongoing process.

You don’t need just SEO, but some good SEO practices that will give a significant boost to the usability, longevity and user experience of the website.

Google, Yahoo and other search engines have become a part and parcel of everyone’s life. It is obvious that people trust them blindly and the top 5 results of any SERP are always the most clicked ones.

Having a good search engine ranking automatically boosts the user trust in that website. In fact, for a stupefying social media marketing, the businesses need to have a solid web presence which is only possible through SEO.

Now, let’s move to how ranking high on Google and other search engines impact traffic and help the businesses to monetize.

Organic Search is the Primary Source of Web-Traffic

Organic Search is one of the crucial components of the buyer funnel and helps in traffic conversion and engagement. A larger fraction of Digital marketers follows SEO practices only for Google. Other search engines also contribute to a brand’s visibility but Google enjoys the lion’s share of 88%.

Having a good presence on YouTube (second-best search platform) acts as a catalyst in elevating online visibility, as YouTube is again a Google program. So, having a presence on Google’s trusted resource will ensure that things are working in the brand’s favor.

Trust & Credibility

SEO is just not ranking high on Google, but it also means offering quality user experience by taking trust and credibility factors into account. Building domain authority is the final call. The SEO experts will work on all the elements related to building a strong authority such as quality backlinks, optimized on-page elements, positive online reputation and other digital optimizations.

Domain authority is accrued over time; rather it needs patience, commitment and sincere effort. It’s not a single day job but once established will offer you good opportunities for monetization.  

The results rely on the quality of products and services offered by the website, else the entire SEO campaign results in vain.

Better User Experience

As already mentioned, the optimal user experience is the key to every successful conversion. Google knows how to interpret a negative and a positive UX. A website is offering negative UX if it:

•  is not following webmaster’s guidelines
•  has a low dwell time
•  has not offered backlinks
•  has low page-per-visit
•  has a non-responsive layout

Once the business starts offering a positive UX, organic traffic increases exponentially. This results in more clicks, paid backlinks, higher domain authority and hence more money.

Local SEO

With the growth in mobile traffic, the promulgation of business in local market has become imperative for the success of every small or medium-sized business.  Local SEO helps the people in the vicinity to find the business quickly and easily. Thus, bringing the audience – a step closer to conversion.

This is done by optimizing web-content and the website for local keywords, backlinks and other local listings. SEO professionals lay a strong emphasis on getting positive reviews and feedback on Google, Home Advisor, Yelp, social media platforms, etc.

SEO strategies cast a positive impact on the buying cycle. The modern-day customer is well equipped with internet technologies and does proper research online before buying anything. Local SEO enhances the desired visibility and helps the customers find answers to their queries.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes 

SEO is a Long Term and Ongoing Strategy

A short term engagement into SEO tactics may not affect the entire digital properties of the brand. It is very important to consistently re-evaluate the brand over time. SEO professional has to be proactive enough to keep an eye over the algorithmic changes made by Google every year. Falling short even for a small bit may result in a tough challenge of making a comeback.

Apart from the Google algorithm, an expert SEO professional will keep the brand ahead by tapping and analyzing the tactics used by other local competitors and comparable businesses.

Search Engine optimization is your true business investment. An ideal SEO expert will enable your brand to hold waters for the years to come.

If you’re Not on Page 1, You are Losing Organic Clicks

There is no second opinion that if you don’t out past your competitors, then, they will!

You need to be number one to win the game of organic clicks. Digital Kangaroos- the best digital marketing company in Ludhiana – offers high-quality SEO which doesn’t only make you discoverable in the local market but makes you shine in the international markets as well.

SEO is a new age marketing technique that is quintessential for every business today. A great SEO not only promises a better today but an exuberant tomorrow.

Interested in getting an SEO for done for your businesses? Our team is always ready for you. Get in touch with us at +919814820845 or drop a line at admin@digitalkangaroos.com. Our expert digital marketing solutions will give a new dimension to your business for sure.  

Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today...

Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today have become more digital-friendly with the onset of the mobile revolution. Most of their purchasing decisions are primarily taken on the basis of what they read and see online.

So, it’s very important to lionize your digital marketing strategies. Drafting an awesome piece of content may be difficult as you need to plan the campaign, write the content and then measure ROI. You have to pull out all the stops of your content marketing efforts to see the results.

Today more than 62% of the companies have outsourced their content marketing to digital agencies. If you don’t have time to keep up, it is better to hire digital marketing agencies as they have impressive professional experience, knowledge and seasoned team of experts to take your online business to next level.

Reasons to Hire a Digital Marketing Agency

You should consider hiring a digital content marketing agency when:

• You don’t have time to manage all your campaigns.
• Your current strategies aren’t giving results as expected.
• You want an expert to take over your digital marketing strategy.

But before launching hunt for the right digital agency, you need to be crystal clear about the vision and goals of your business.

You should know exactly what your expectations are from the agency and what you want to achieve. You should be very clear about your audience, markets, and products. And also, the type of services you want such as SEO, blogging, paid campaigns, promotions, social media, etc.

The online and offline world is flooded with a lot of decent digital marketing agencies, cherry-picking the perfect one needs rolling up your sleeves. If you are not sure how to begin, then below is a checklist which helps you to know what you should look for in the right digital marketing agency.
Broad Content Spectrum

How to Check: Check services page or enquire about what all they offer

Writing a decked-out content only will not make you stand above the rest. What you need actually is a great SEO friendly and optimized content which is well put together with keywords and length. When you outsource your content work, you have an option to go for infographics, logo designing, and podcasts apart from simple blogging. All these things will help in better promulgation. You can expect a broad spectrum of services such as white papers, case studies, graphics, podcasts and other types of content.

Opting for a digital marketing agency that offers content marketing, SEO and other digital marketing services is a better option as they have an advantage of having a higher technical edge on how things work digitally rather than delegating the marketing and content creation work to two different agencies.

Solid Content Strategy

How to Check: Company’s portfolio and testimonials

There is a difference between writing a few blog posts and writing as per the understanding of the client’s goals and the buyer’s journey. The marketing experts will help you draft a proper content strategy highlighting topics, frequency, ideation, publication and the promulgation by using various digital touting strategies. The content should follow an audience’s first approach. The firm should offer a smart data-driven approach that helps the client to gauge the metrics.

Results Matter

How to Check: Ask for case studies

There is a lot of difference between creating a decked out blog and creating a blog that drives results. The success stories, testimonials, and case studies help the client to understand the success ladder of the company. If a digital marketing agency hesitates to show you the results achieved in the past or doesn’t have any case studies, then choosing this company would be a blip.

Check their Experience

How to Check: Check their client list, client satisfaction ratio, projects delivered, tools, technique and strategy

Experience doesn’t only account for the number of years rather it is a combination of years and right strategies. If a company is offering digital marketing services but still using obsolete tools and strategies, then backing on this company may give you slow and temporary results.

Ensure that the company is using strategies that are latest and drives you immediate results. Even if it is a start-up but has talented professionals, you can back on it. An ideal firm is backed by talented designers, marketers and creative content curators.

Read Also: Top SEO Hacks You Can’t Miss in Today’s Time

Core Niche

How to Check: Check their past work and social media pages

Every digital content marketing firm specializes in specific services and niches. Suppose, you have a business that deals with fashion accessories, then you need a firm that is well acquainted with the Fashion Industry. It is really important to have a look at their past records and testimonials as well.
You can follow their social media page on Twitter, Instagram, Facebook, etc and have a look and feel about how they are promoting the things.

Consider their Promotional Strategies

How to Check: Check social media pages and websites

Even if you hire the best of rhetoric to curate an awe-inspiring content for you, the things won’t work until you are not doing anything to promote your content. Creating original and engaging content and then leaving no stone unturned by promoting via social sharing will give you exceptional results.

SEO Performance

How to Check: Google Ranking

The litmus test for any content marketing company is how well it performs on Search Engine Rankings. Try to punch some keywords and check the Google ranking. If the company is coming on the first five ranks or even on the first SERP, then you can kick start the communication.

Pricing

How to Check: Send an email or check the website

It is one of the major and most crucial deciding factors when coming to terms with any digital marketing company. Nowadays, the companies offer packages rather than a fixed plan or what we call as the flexible billing cycle. You can avail or stop using the services at any point of time. You will be billed only for the services availed in that duration. A right company offers packages suitable for every type of needs.

Transparency at All Levels

How to Check: Offers seamless communication via emails, live chat or phone call

If you are not kept in the loop for every decision made regarding your project, then this is a sign that the company may not be sharing every detail with you. An ideal marketing company is fully transparent in its work and communication. The company shall give you a working layout as well as share the milestones set for the project. All the status reports are regularly shared with you.

Multi-Channel Strategy

How to Check: Available on all major platforms such as Facebook, Twitter, Instagram, etc.

The digital marketing agency near me should be creatively repurposing the content which means that the content should be broadcasted on every social media platform to get engagement, more traffic and thereby more leads. This helps in delivering a more versatile and holistic experience for the customers. Having a great multi-channel strategy that resonates with the ethos of the client company complements other facets of digital content marketing.

All you need is good online visibility that promotes brand awareness and generates leads that bring business. Once you find an agency that complies with all the above traits, feel free to avail services through them.

Digital Kangaroos, a premier digital marketing agency Punjab, doesn’t only help you save a lot of time and money but also saves you from the headache of curating and promoting the content. Our seasoned team of young and dynamic professionals is adept at offering creative digital marketing services that will make even the posterity cherish your brand. Contact us to learn more about our award-winning services.

To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each...

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.”

This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing.

SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low on the search engine results page, then it is of no use and it will go unnoticed. Hence it is important to have a search engine optimized website.

In case you didn’t know ‘Digital Kangaroos’ is a pioneer digital marketing agency specializing in providing Search Engine Optimization services for businesses small and big. Some very effective web designing and SEO tips suggested by this leading digital marketing company are as listed below:

1. Keep the Design Simple and Uncomplicated

You don’t have to keep your designs complicated or difficult. Even simple and uncomplicated designs look great. Audiences or visitors love to visit websites that have a simple design. A good website means a good experience for the visitors who are following your website. It is essential that your website attracts not just people but is found attractive by Google, also. Yes, Google Spider or Google bot also find sites attractive or unattractive. The better will be your site structure; the better would be your chances of having a good rank in the search engine.

2. Create the Best URL Structure for SEO

If you wish to have an SEO-friendly website, then you must have a clean, logical and straightforward URL. You should first merge the www along with non-www domain categories. Select the domain type which you wish to use for your site. Avoid using URLs like www. Xyz.com/? p= 111222. The names of URLs’ should be meaningful, like www.brandname

3. You Simply Can’t Ignore the Speed of Your Site

The page loading speed of the website is another important thing to keep in mind. The time and age we are living in are very fast-paced and no one likes to waste their time waiting for things like websites to load. Many users wait for a maximum of 5 seconds for a page to be loaded, if it doesn’t load within 8 seconds (maximum), then the user leaves the page and goes to some other website.   Many online shoppers have said that if they are not satisfied with the speed of a shopping site then they do not return back to that site. So if your website does not load in a proper way, then be ready to lose traffic of your website. You can check page tool insights to test your page speed. It also gives nice suggestions to enhance the speed of the site.

4. A Good Mobile Site

Mobile sales have skyrocketed the marketed in the years gone by. Many users have bought mobile-friendly websites. The rise in the usage of mobile along with Google’s mobile-friendly algorithm has made mobile-friendly design a very high priority. A website should be such that it is captivating to the eyes.

5. Look into the Content Properly

Content is one of the most important things for a website to run well which very few people are aware of. Content is said to be the new SEO these days. If you own a website then you should have some knowledge of the content. You should be the master of writing content that engages your audience, know how to handle Meta – tags, headlines, and the body of content and also know how to insert keywords.

6. Role of Images

Images also have a huge role to play when it comes to website design. Images have the power to gather lots of traffic from image-based search engines like Google Images and many others. The images also influence the site loading. Some tips which might help you in the optimization of images:

•  You should add an Alt-tag to your image. An Alt-tag can be a keyword for which you wish the image to rank.
•  It will be better if you keep the size of your image files small. You can get assistance from Image Optimizer. The image should be given a description and keyword before it is uploaded.

Final Words

Website designing and performance go hand in hand. In today’s highly competitive world, you must not settle for anything but the best. In case you are seeking the best SEO solutions, Blog writing, or content marketing solutions for your business; Digital Kangaroos is the conclusive answer.

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed...

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world.

In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of the latest technological and digital marketing trends in the market.

While there is a greater need for educational institutes to focus on offering courses that are not location-specific and helping the students expand their skill set, the institutions can’t simply afford to miss out on reaching a large database of students present online. Digitization has made it possible to influence the choices of higher education institutions, made by students looking at enrolling themselves in regular or online courses.  To be able to maximize student enrollment and build a strong brand image, educational institutions in large numbers are turning to digital marketing agencies to seek effective marketing solutions.

Did you know that Digital Kangaroos is the No. 1 Digital Marketing Agency in North India catering to a vast number of clients in the education industry including DLP India, MyStudyDestination and Panacea Bharti Institute? We specialize in providing unique and customized digital marketing solutions to our clients to help them generate maximum leads and increase their ROI.

In case you are an individual or a company working in the education domain, here is a list of trending and positive-result-yielding marketing strategies that you must deploy for your business to maximize your targeting and re-targeting options:

1. SEO

With Google making constant changes to its ranking algorithm, SEO is no longer limited to keywords. It requires a lot of technical expertise to develop and maintain websites that are search engine optimized and rank high on search results. For the website to be search engine optimized, there is a need to focus both on On-Page and Off-Page SEO along with taking care of technical SEO. There are several things to be taken care of like the website loading time, content quality, internal and external linking, errors and more.

2. Mobile-Friendly Websites

With more number of people having access to internet-enabled mobile phones than laptops, it has become crucial for educational institutions to make their websites mobile-friendly. This is majorly due to the reason that a large number of potential students are more likely to research the courses and institutions of their interest from their mobile phones than doing it from laptops or computers.

3. Re-targeting Campaigns

Re-targeting is one of the very cost-effective and result-driven marketing strategies for increasing the conversion rate of your business. This method proves to be really effective when it comes to expanding your target audience and reaching out to clients who have shown an interest in your products and services.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

4. Content Marketing

Content marketing is the future of Digital Marketing. While users continue moving from one social media platform to another in a span of a few months to a few years, the content you create is here to stay for long. The number of students who enroll themselves for a given course is directly proportional to the content quality you draft and publish online. The ‘quality’ of content also determines the amount of traffic you manage to get to your site along with the social media sharing of the content and thus, the overall ranking of the page.

A few guidelines that you may follow while curating content for your business are listed below:

a. Publish high-quality content that describes in-depth about your institution, courses, infrastructure, research and other facilities, fee structure, success stories, FAQs and related information.

b. Content should be written after carrying out detailed keyword research with special emphasis on writing long-tail keywords and voice-optimized content.

c. Writing blogs and case studies that don’t only target SEO goals but also the social media sharing of your content. This is because user engagement on social media platforms also plays an important role in determining the final ranking of your site.

5. Social Media Engagement

By following a few latest trends in social media like going live, publishing a story, etc. proves to be quite useful in grabbing the attention of potential students and keeping them engaged. The power of social media platforms, common amongst the student population- Instagram, Facebook, Twitter and Snapchat, can be leveraged to reach out directly to students and interact with them on a daily basis.

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana,...

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’

As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame.

For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well known and recognized for its representation of over 5000 women entrepreneurs and professionals.

Dream Chasers and Women in Business

Our Founder and Director, Sania Gupta, has been an active member of the FICCI FLO Ludhiana chapter since the year 2015. Besides conducting a workshop on ‘Blogging and Freelance Writing’ for the members of her chapter in the session 2016, our award-winning blogger Sania has been actively involved in writing about the events and sessions that get organized by this prestigious organization on her personal blog ‘TheBloggingHacks’. As a part of her engagement in several projects and activities pertaining to Digital Media, she along with Ms. Reena Aggarwal (Current Chairperson- FICCI FLO Ludhiana) recently kicked-off a project titled ‘Dream Chasers and Women in Business’ so as to not only empower the women members but also help them enhance their visibility and gain professional recognition in the fields of their work.

FLO is about women empowerment and there couldn’t have been a better way to promote members than help them gain recognition amongst fellow members, thereby, giving them more power and making it possible for them to generate more leads for their businesses and thus, better revenue. The primary objective behind launching the project was to promote the women entrepreneurs and professionals on the organization’s social media pages by making their striking and engaging profiles. A large number of followers on the chapter’s social media pages along with the members of WhatsAPP Official Group (FICCI FLO Ludhiana) served as a perfect audience to promote the products and services that are being offered by the member entrepreneurs and professionals.

Read Also: Case-Study of MyStudyDestination: The Award-Winning and India’s No.1 Career Blog

With her vision and expertise, Sania was able to introduce and conceptualize the idea that would stand out in the space of Digital Marketing. Her passion for words spawned creativity in the designs that she and her team curated for the members of her chapter. The participating members have managed to garner a lot of attention and are being duly recognized for their talent and skills.

We at Digital Kangaroos love giving wings to new projects and ideas all the time. It helps us exercise our creative confidence, expand our knowledge base and make it possible for us to continually deliver the best of Digital Marketing Services to our clients who believe in our work and motivate us to give our best shot.

Should you have any requirements in the space of Digital Marketing or Blogging, kindly don’t hesitate in reaching out to us at +91-9814820845 or +91-7814045013.

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before...

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience.

Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market presence in 2019:

1. Paying close attention to what is most relevant

If you still believe that building a long e-mail list is something that is going to help you stand out and dominate your niche, you might want to know that this doesn’t hold significance any longer. Today, it’s all about building relevance and greater intimacy with the audience so as to be able to provide the right digital marketing solutions to your clients.

2. One platform doesn’t suffice

If you think being present on one social media platform or for that matter maintaining a social media presence alone is enough, it’s time for you to think again.

Different audience dominates different platforms. Your potential clients, therefore, are different on Facebook, LinkedIn, Instagram, YouTube, Weblogs and more. The success of your digital marketing efforts lies in being able to repurpose your content across different platforms relevant to your audience. This will help you to optimize your content for all the platforms which in turn will help you generate maximum leads for your products or services.

3. Focus on building experiences

It is no longer possible to garner success and attention by building a single marketing funnel that aims at taking your audience through a predefined step-by-step process. The time demands you to be successful in building experiences that are real and memorable for your audience. This will help them stay connected and loyal to your brand.

Furthermore, you need to feed your audience with unique and relevant content. This will help you gain their attention and build their trust. And every time you post fresh content or share updates with your audience, you will be encouraging them to not only reconnect with your brand but also keep your brand fresh in their memories.

4. Capture the attention of the right people at the right time

The important thing for you to know is that the essence of marketing lies in capturing the right attention at the right time so as to be successful in capturing the loyalty and wallet of your audience. With the amount of content that gets shared across the web on a daily basis, the attention span of people has become really short. It demands a massive amount of creativity and expertise to be able to curate content that catches the attention of readers and spread brand awareness.

5. Nurture your audience

You must not direct all your marketing efforts and budget only on generating leads for your business. While lead generation is an important aspect of marketing a business, you must not forget that you need to continue nurturing your audience at the same time. Marketing is just not about selling your products and services all the time. It is also about being present everywhere and at all times, thereby, communicating to your audience that you’re available for them to know you, like you and trust you.

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with...

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. However, an SEO strategy or technique only becomes effective when all its traits significantly target improving the overall quality and ranking of the website.

Have a look at some of the effective SEO strategies that can be used to make a strong brand presence.

1. Improve User Engagement to Improve Rankings

User engagement refers to the amount of time that a user spends on the website. The better the page ranking, the more user engagement in a website. According to research, it has been found that there is a certain interrelation between the bounce rate of the page and its organic position. The higher the bounce rate, the lower it is ranked in search.

2. Make your Current Pages Longer

It will surely become a time-consuming process when you have to write 3000+ words for every blog post. On the other hand, it is easier to pick a page from 1500 words to 2000 words rather than going from 0 to 2000 words. The content that has already been published has the ability and a recognized audience. Therefore, instead of writing something from the extreme scratch, it is better to use a post that is already doing well on Google. The pages that rank between 11-30 positions on Google are ideal and can help in increasing the rankings.

3. Enhance Site Speed

Another SEO strategy that is very important is the speed of the site. In the year 2010, it was declared by Google that site speed would be used as one of the ranking factors. There were many tools that helped the developers in improving the performance of the site. Another tool was developed to make the site responsive i.e. mobile friendly. Thus, in order to make your way up to the Google rankings, you should surely work on the site’s loading and processing speed.

4. Emphasis on YouTube SEO

YouTube videos have their position in the top 10 rankings of Google Search. YouTube is considered the second most popular search engine as it has more than 3 billion searches per month, which is considered better than Bing, Yahoo, and AOL combined. Focusing on YouTube SEO will help you push your website to the first page of Google and will drive traffic from YouTube as well.

5. Focus on Topics as well as Keywords

Google has been developing and the main aim of Google now is to know the intention of the users which means; what they expect, what they are searching for and most importantly, what search results would be the best to serve their purpose. You should consider what your potential audience is looking for. Thus, only keyword-focused or stuffed content is not important, but the context around also needs to be taken care of.

6. Build Backlinks

In order to build up good rankings, backlinks play an important role. Links are still considered one of the major factors in determining the search rank. Thus, it is essential to change the way backlinks are created in order to receive good results. Links that are of low quality can harm your website, whereas, high-quality links are effective.

7. Reporting and Analytics

Reporting and Analytics is a critical part of SEO as they play an important role in enhancing marketing strategies. You can understand your audience from sales to marketing by setting up an analytics platform. This will help in keeping a record of all the micro and macro events.

8. Technical Optimization

Apart from SEO and content tips, it is very important for the website to be technically strong and solid. This means that there is no technical issue in the website. Thus, to begin with, you can switch to HTTPS as it is considered to be the safest and most widely used protocol. Further, AMP i.e. Accelerated Mobile Pages should be used to make the website responsive. To help Google fetch the content you need to make sure that the semantic markups are exact and updated. Semantic Markups are important HTML tags that will help in emphasizing the important information on the website.

It should be kept in mind that SEO is changing drastically. Thus, it is necessary for marketers and business owners to adopt the above-mentioned strategies quickly as these will contribute to making your website safe and rank high.

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to...

With the rise in the Internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally-enabled companies are building their brands on digital marketing platforms, in the next 5 years, India will add half a billion more internet users which will compel most companies to turn to digital channels for promotions to reach out to more number of people. This will lead to an increase in demand for people with digital marketing skills. As a result, more than 18 lakh digital marketing jobs will be generated by the end of 2020. This will open new doors for fresh talents with in-depth knowledge of digital marketing. Here are some tips to begin an exciting journey into the new digital frontier:

Learning the Basics

Making a foray into digital marketing can be confusing, in the absence of guidance. Its components, including social media marketing, email marketing, SEO, content to web development, mobile marketing, analytics, and AdWords have separate rules and operational systems. It will help you navigate through these different yet connected realms to help you understand the basic concepts well enough to conceptualize, design, and execute online campaigns for different companies with the latest online marketing tools. Taking up training and getting certified can help you move the conventional barriers to enter this career.

Need For Specialisation

The internet is vast, and marketing has to Cater to a variety of different channels and media to communicate with potential customers. The digital marketing field, therefore, offers a wide range of career options that you can choose from on the basis of your interest or existing skills you could choose to be anything from a digital marketing executive to social media marketing executive to SEO expert or a conversion rate Optimisation (CRO) specialist. In each of these roles, there is a hierarchy based on your skill set, experience, and other factors.

Working On Personal Brand

Personal branding is one of the tactics to market a showcase one talent to attract better opportunities to improve one’s digital marketing career. Make it a point to exhibit your skills and achievements on your social media network especially LinkedIn as it is one of the best professional platforms. Create a winning resume that showcases your competencies to win over a potential employer.

Keep A Finger On The Pulse

Unlike some other professions where the basic foundation of required skills does not change over time, digital marketing is a constantly evolving space although the need for skilled and creative people in the field remains unchanged. Changing trends means that the methods and processes utilized can change quickly. If you do not keep yourself updated with the latest industry developments, you are likely to be replaced by someone more clued in. You can keep yourself updated on the latest digital marketing trends through online resources such as YouTube channels and blogs.

Building Relationships

Knowing the right people can make a huge difference, so it is important to reach out to and build relationships to create a robust network on popular platforms such as LinkedIn, Facebook, Twitter, etc. Companies looking to hire you always look for evidence that demonstrates your ability to deliver successful digital marketing campaigns. Thus, you must have some examples of your work easily accessible on social media. So, make it a point to create blogs or vlogs connected to your area of interest and specialization. It is important to remember that the best brand builders are constantly building and improving their networks and you should do the same.

Never Too Late To Start

Everyone has to take the first step, and your first potential step into the digital marketing market space might be an opportunity at the lowest level. Do not hesitate. You can always keep updating yourself with better options through employment sites, and look for alternatives while building up a portfolio and learning while you work.

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish...

Talk to artists and they would tell you the significance of reinventing yourself time and again in case you wish to market yourself effectively. They are always stuck with choices that can make a complete “do-over” possible for them. In order to connect with their audience, they have to create a persona to whom others can relate easily.

Many would agree that the job of a digital marketer is very much similar to that of an artist.

If you’re into digital marketing, the methods given below can be of great help if you’re looking for some professional inspiration:

Be Your Real Self

Something that has helped me gain the audience in last few years is being relatable. By sharing my own stories, the problems I face and secrets of my life- it becomes possible for others to relate to me.

What you must know is that no one wants to connect with you knowing that you’re a perfect person and so is everything in your life. They want to see the real you and they’ll believe in your work only when they know whatever that is being portrayed is hundred percent true.

Your primary job is to make people believe that you’re no different from them. The difference will be visible when you start showcasing aspects of your personality and business that your followers are, otherwise, not aware of. Be ready to talk to them and start engaging yourself in meaningful conversations.

If you’re genuine and committed to your clients, these virtues of yours are going to reflect the feedback your clients provide and that will largely influence the growth trajectory of your business.

Reinvent Yourself

The only way it is going to work out for you is by learning to evolve with the markets and by understanding how to reinvent yourself.

History bears this out. All the influencers always have had one trait in common. All of them reinvented themselves and underwent a near-constant evolution of their brands and expressions.

The path to reinventing yourself is never going to be easy. There will have to be a lot of motivation, countless sleepless nights and numerous tactics with you in your journey. All guided by the strong desire to excel.

Read Also: 7 Amazing Tools for Social Media Marketing

Because the audience these days crave unique content and has very less attention span, there is hardly any option left for you than to tap the power of change and risks. It might just help you to use controversy to scale heights in your business. Test your audience, throw different types of content and that one piece that catches their attention is going to do all the work and help you go your own way.

The Power of Storytelling

All big brands and companies are now trying to leverage the value of storytelling. They understand how stories have the power to establish purpose, motivate the audience to take an interest and thus, drive actions.

On my personal blog ‘The Blogging Hacks’, I have been writing posts under several categories. After launching the blog last year, there was no post that narrated a story for a few months until one day I decided to publish a true love story. The story received an amazing response on all social media networks with thrice as much as traffic on the day it got published than usual days.

Insights: The story reflected some change from usual blogging and self-improvement posts. The readers could relate to it on emotional grounds and the result was all of them either leaving comments or sending personal messages.

It’s only the change that is sometimes desired more than anything else. It is, however, important that the story you narrate to your audience is relevant and holds significance in their lives. Finally, it is the ability to put your thoughts and ideas across your audience in a simple manner that is unmistakably powerful.

This seems to be the new mantra in the space of digital marketing. To stay upbeat in the digital market,...

This seems to be the new mantra in the space of digital marketing.

To stay upbeat in the digital market, the ads gurus are giving a lot of significance to minimalist ads- minimal designs and text because less is more in today’s world.

With concepts and ideas gaining more importance, the ads overloaded with information are becoming obsolete. Simplicity is the new big thing and minimalism is now considered one of the classic styles of digital marketing making it a top design choice amongst designers and marketers. The digital gurus believe this is something that almost always works. It is because the style offered is extremely simple and looks so easy that users practically don’t need to think about it.

What is Minimalist Design?

The essential components of minimalist designs are as follows:

• Simplicity
• They encompass only necessary functional elements with their main focus on one bit of content
• Extremely pared-down palettes with only one hue or typeface
• Predominantly white and black color schemes
• Lots of space
• Dramatic text sizing- super small or gigantic Benefits of Minimalism

Minimalism is gaining momentum as it offers several benefits:

• Less information means less loading time. It, therefore, works fast.
• Minimalist designs deliver excellent performance in responsive environments as the elements to be considered are fewer.
• Minimalism works as the only focus is on purpose.
• Minimalist designs are timeless.
• With minimal designs, it’s easy to grab the attention of your potential customers as they stand out against all the other designs. Practical Applications

Scroll down to visualize some of the minimalist designs that have gone viral in the world of digital marketing:

Chocolate sticks showing the pause sign:
Our favorite Diet Coke in lemon flavor:
Love this one with wi-fries:

 Final words:

Minimalism is one of the design trends that are here is to stay forever as it never gets old. It strongly emphasizes content and is classic and elegant.