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Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for...

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for me? Am I on the right path? Everyone has faced questions like these in their life.

Digitalization has put forth many more career options. A few think of digital marketing jobs as their career path; right from the beginning.

Some are good at art, while others with their words. But no one is sure if it is the right path to success. 

If you’re having trouble deciding, you should be aware of what digital marketing is. What job options are available in digital marketing?

What is Digital Marketing?

Digital marketing is the technique to promote the brand and products using online sources. 

It includes but is not limited to social media and email marketing. Digital marketing also includes brand optimization and supervising SEO and search engine ranking. 

For successful digital marketing, it is important to develop digital marketing strategies. There are no ground criteria to follow for the tactics.

Each company has its requirements when it comes to digital marketing. For instance, some brands with youth as the target audience might benefit more from social media advertisements. 

According to BroadBandSearch, 370.7 million domain names are registered on the internet. This is a pretty huge number. Besides, about 90% of mobile internet users are online around the clock. 

What is the Current Demand for Digital Marketing?

India has a large youth population, which is heavily influenced by social media. Using digital platforms is the millennial and Gen-Z way of marketing. It gives whole new statistics to the e-commerce website. 

It is easier to generate more leads online than allure offline audiences. No matter if it is a small business or a million-dollar enterprise, the digital marketing world has something for everyone. 

However, to make that possible, the companies require skilled and efficient workers. One way to do so is to hire individual professionals or hire a digital marketing company. 

Digital Kangaroos is a soaring agency that provides the finest customer satisfaction. With skilled professionals, we pledge to take your website to the top of SERPs. 

According to LinkedIn, almost 50% of the job postings by the top 10 companies are for digital marketing.

Some of the top sectors that require digital marketers are:

• IT services
• Retail
• Corporate services
• Arts
• Education

Future Demand for Digital Marketing

Digital marketing has paved its way through the marketing industry with its affordability and the freedom to analyze working tactics. 

The internet has become the voice and communication media for thousands. Nevertheless, its true potential had not been plowed until now. 

According to Forbes, the digital marketing dynamics will take a 180° turn in 20 years. Digital marketing will evolve with artificial intelligence. 

In the coming years, smart devices will be smart enough to help people with their daily tasks. Instead of the user condensing the choices, the AI will make the purchases. 

Thus, digital marketing tactics will change to be per AI. 

Which Digital Marketing Job is the Best for You?

Digital marketing is an open playground with plenty of swings, for each child’s liking. 

Whether you like to surf through reels, be a tech nerd, or show more of your creative side, digital marketing brings all the elements together. 

So if you are thinking of pursuing digital marketing then here are a few options that might interest you. 

• Search Engine Optimizer

No matter what era we are in, digital marketing without SEO has no relevance. The need for an SEO specialist in digital marketing is strong. 

SEO teaches you “how to be on top of SERPs?”. It is the dream for every company to be highest ranked on the search engines like Google and YouTube.

If you want to target your career as an SEO specialist, then you might go in-depth about on-page and off-page SEO. 

• Graphic Designer

In a fast-paced life, words are easily ignored. What remains is the image associated with it. 

The value of the content increases if accompanied by appealing visuals. Graphics are everywhere around us. The career outlook for an experienced graphic designer has surged in recent years.

From designing a brand logo to the reels on Instagram, requires a digital marketer. 

However, a graphic designer ought to be creative and imaginative to develop appealing designs. They should have knowledge of various graphic designing tools in the market. 

• Search Engine Manager

Have you heard of the term paid advertisements or Google Ads?

Well, that is what a search engine manager does. They will try to keep their website in the top ranking list using paid ads like PPC campaigns. 

That is the chief difference between a search engine manager and a social media manager.

The search engine manager pays for the trending keywords suitable for their product or service. Search engine marketing’s USB is to reach out to a large target audience. 

It is important to be aware of the trending products or services. For instance, paid ads for summer clothing during the winter are likely to generate fewer leads. 

• Content Writer

Content writing and copywriting may seem the same. But they are two different branches of the same tree. 

Content writing is associated with creating longer content. It can be for the landing pages, e-books, or what you are reading right now- the blogs. 

Content marketing may seem like an easy job- but it isn’t. 

It is not just words put together. The words need to have an influence on the readers, promote the products with emotions, and compel them to take action. 

If your words can have a strong impact on the audience, you are the right fit for this job. 

Summing Up

That is all the base you need to make your decision to start a career in digital marketing. 

The digital marketing industry is at its peak and will continue to grow further. To think on a deeper level, digital marketing is just analyzing the user’s interests and preferences and providing them with what they want.

And as a user, you already understand the needs and aspirations. 

However, landing a digital marketing job can be tough. It is never too late to learn some digital marketing skills. You should try and enhance your skills if you already have one of these. 

In the era of “Viewing an ad, clicking on it, and placing an order”, What is your business doing on...

In the era of “Viewing an ad, clicking on it, and placing an order”,

What is your business doing on the pamphlets?

Marketing operations are not the most glamorous aspect of branding and marketing, but they are quickly becoming the most important ones. Businesses are under a lot of pressure to put marketing strategies—skilled people, efficient procedures, and accompanying technology—in a position to enable brands to not just connect with customers but to also level up their customer interactions.

The world of business space even if the business is placed offline, is accelerating at a speed that seems uncatchable. We have seen marketing operations enhance marketing effectiveness when done correctly, as measured by return on investment and consumer engagement KPIs. However, many people struggle to reach a good degree of progress.

While marketers are undergoing a variety of “digital transformations” to restructure their operations and business models, many of these initiatives are hampered by the marketing team’s inability to deliver its required goals.

This is the place, where digital marketing companies like ours come into play. A digital marketing agency uses a number of tactics, strategies, and internet tools to assist a company in achieving its marketing and sales objectives.

For most solopreneurs and small marketing departments, developing and executing an effective digital marketing strategy is indeed a difficult task.

Given the breadth of digital marketing, it is instructive to review the most common types of digital marketing organizations and the services they provide.

We at Digital Kangaroos reach our customers through multichannel marketing. We use websites, blogs, email, social media, and other channels to communicate with customers in multi-channel and single-channel marketing.

Throughout our existence, our marketing comprises a consistent, comfortable, and reliable customer experience across channels and devices.

We also provide full-service digital marketing which is typically larger than other types of firms. From designing a logo for your business to making the website live to promoting it on social media, we have everything on our plate for you.

We often partner with businesses that need lead generation campaigns or website redesign or remodeling. We provide additional strength to existing marketing teams at amazing prices.

Furthermore, Digital Kangaroos also provide its customers with SEO optimization. SEO (Search Engine Optimization) services assist in the improvisation of websites and help the content rank higher in search results.

It also includes keyword investigation, audits of websites, audits of backlinks, content for websites and blogs, evaluation of metadata (checking the quality of URL, title tags, meta descriptions, etc.), optimization of video descriptions, creating connections, Google Analytics, Google Search Console, some of the data analytics and website developing technologies that an SEO agency India/ California/ Canada like ours will use and edify.

We are among the most prominent companies to implement search engine optimization best practices, such as ensuring compliance with Google’s constantly changing search algorithm. Additionally, we help businesses that require assistance in creating and sustaining a social media presence.

We can help you manage and develop quality social media content as well as set up ads on social media platforms such as Facebook and Instagram.

In addition to that, we also provide services for responding to and reacting to client interactions on social media which is also known as ORM. Influencer outreach for cross-promotion or affiliate marketing is also available for budding and already established influencers.

Digital Kangaroos has a team of creative and consistent designers who create personalized and optimized websites or web pages for businesses. Whether it is for a completely new website, a website overhaul, or a small job, web designers will handle the look, feel, and functionality of the pages.

User experience and user interface (UX/UI) design and research, picture generation and storage, web development, and web hosting, are some add-on services provided by us.

We aim to drive as much organic traffic to a business website as possible. We have a team of specialists who understand inbound marketing, customer journeys, and search engine search algorithms.

Organic traffic is known as the traffic from people who find your website online via search engine queries. Your website results will definitely go up at a soaring rate if you work with a prominent digital marketing agency.

Your website will generate more leads for less money turning your profits into massive ones. These leads will also be of higher quality, increasing the likelihood of their making a purchase.

We aim to provide you with amazing services at a really affordable price. Our services are one hundred percent authentic and help you grow your business organically and reach the target audience. What are you waiting for, it’s time to rush and book your appointment with a managed services provider.

How to increase traffic on your blogs? Working hard on writing a blog is quite a commendable task in itself....

How to increase traffic on your blogs?

Working hard on writing a blog is quite a commendable task in itself. It takes a lot of effort and time to write an article about some specific topic. However, one should also be serious regarding traffic generation otherwise all the toil would go in vain.

A smaller amount of people reading the blogs would slump the traffic. As a consequence, it would decrease the importance of the blog. An increase in traffic would lead to increased opportunities. For generating large and qualified traffic there are a few things that are to be kept in mind. There are various Online Services in Web Development that can help in traffic generation.

Here are 5 steps you can take to increase your blog traffic:

FOLLOW STRATEGIES RELATED TO THE CONTENT

The traffic with respect to the blog could be simply increased by appreciating good content. Content is often referred to as the king. But the reality is that content quality is not the only deciding factor for enhanced blog traffic. A proper strategy has to be followed. The perspective of the audience has to be kept in mind. In other words, it should meet the expectations of the reader. You should stick to the subject and write what people would like to share and appreciate.

Writing evergreen content (content that stays forever on the web) is a good tactic to promote traffic. Also working on the headline could also prove to be an effective step to generate more traffic.

• USE KEYWORDS

Keywords are a must when it comes to attracting traffic. There should be no hesitation while using them in your blog. By doing so, the targeted audience could be bought into immediate attention. The keyword related to the context should only be used.

More emphasis should be given to the long tail keywords (keywords with 2 or 3 words). There is less competition for them on the internet. Keywords that drive the highest volume of traffic should be added.

• SOCIAL SHARING SHOULD BE PROMOTED

People should be encouraged to share their blogs. Social media platforms should be used as a medium to gain more viewers. Search engines would also get a subtle signal about the popularity of your blog.

Google Analytics could be used to find out the particular sites that drive the most amount of traffic. The comments on the blogs should be paid attention to and treated as feedback. Comments and user engagement should be openly welcomed.

• USE FRESH AND EXISTING DATA IN YOUR BLOG

Fresh content is vital to bring a good amount of traffic to your blog. It would help one to focus on quality rather than quantity. Most up-to-date and valid information should only be used when working on a blog. Fresh content is filtered by Google and the blog can come in the top search results. As a result, the blog would be strengthened.

• FOCUS ON PRODUCING LONG-FORM CONTENT

The size of the blog also plays a pivotal role. Long-form content generally means posting content with a high word count and great depth in relation to a particular topic.

Long-form content can help with more usage of keywords and in depth nature would help in solving the queries of the reader. However, the length of the blog should not be overdone. Quality should be prioritized over quantity any day. One should stick to all the above-given strategies to get some new visitors to your blog. You should be consistent with regard to using the strategies. These strategies are quite effective. Also, one should not forget the importance of quality. Only the Best Digital Marketing Services should be availed for blogs.

“Whether you’re into an online business or run a brick-and-mortar store, you need the right digital marketing strategy to garner...

“Whether you’re into an online business or run a brick-and-mortar store, you need the right digital marketing strategy to garner visibility, brand recognition and boost sales.”

The upheaval caused by COVID-19 was catastrophic for many businesses, many companies had to shut and life came to a standstill.

But, every cloud has a silver lining!

Digital marketing gave the businesses a golden opportunity to survive and hit the ground running again with a much broader scope and prospects.

And the best part is that digital marketing is way more pocket-friendly than traditional marketing with a 100% strike rate if done in the right way.

For digital marketing to work, you need to get the strategy right as your marketing endeavors would strike null and void if you don’t know whether you’re driving in the right direction or not.

Keep reading to unveil the best digital marketing strategiesfor your small business (online or offline) and how to create them right.

What is a Digital Marketing Strategy?

A digital marketing strategy or plan is a framework of data-driven techniques that are formulated as per your marketing goals, preferred online channels, and budget for digital campaigns.

Online Marketing Strategieshelp you eliminate any possibilities of distractions or errors and allow you to completely focus on achieving your goals. With the right blend of digital marketing tactics, you can widen your visibility, and brand recognition and boost lead generation at a low cost.

Here are some tried and tested digital marketing strategies that help you lay the foundation for a strong and impactful digital marketing campaign.

Invest in quality mobile Websites

In today’s scenario, it’s imperative to have a strong web presence, and having a high-quality mobile-optimized website is critical in achieving this.

High quality means proper attention to speed, user interface, design, security, and rich user experience.

You need to have a website that does not sell brands or products but sells solutions.

Always remember that it’s your approach that will help you stand above the rest.

Get your website designed by a professional web development companythat can help you strike a difference.

Interactive Social Media Presence

Social media is one of the biggest assets that you can leverage in your digital marketing endeavors. Most people acknowledge this fact but overlook it during those busy days or “season time”.

Make sure that you keep posting regularly on your social media handles to keep it fresh. This is the key to sustaining your social media presence. Create catchy posts that aim for audience engagement and encourage following.

 Want to know more about how to effectively draft a social media campaign for your business; reach out to the best digital marketing agency in Punjab for better guidance. Online Reputation Management Campaigns

To present a positive picture to your clients you need to make sure that your internet reputation is positive and favorable.  Apart from social media profiles, make sure to register and manage your business on review websites such as Google Maps, Yelp, etc.

Word-of-mouth marketing is still considered to be one of the most influential marketing strategies of all time. Customer reviews, testimonials, and feedback serve as your referrals. In case you receive any bad or negative feedback, make sure to address the concern immediately and work on it to resolve the issue.

It’s vital to have good reviews and high ratings as people normally have a tendency to select a high-performing business over a normal one.

Remarketing 

After having set up your website and social media profiles, the next step is to use paid advertising campaigns to increase the footfall and visitor count on your digital platforms. After you’ve identified your potential customers, go for remarketing campaigns by Google Ads and Facebook Ads for effective lead generation. 

Google My Business Profile

Google My Business is one of the best and most free services offered by Google to create a better local presence. It helps to genuinely authenticate your business and the information gets displayed on Google Maps.

Update your profile properly as it helps the users to know your location, opening hours, your offerings, photos, etc. 

Seamless Buyer’s Journey

The best way to analyze the buyer’s journey is through Google Analytics. It helps you to understand the demographics and capture other metadata regarding the website traffic. A careful analysis of these metrics helps you identify your potential audience such as from which country the audience is coming, age group, interests, time spent on pages, bounce rate, etc.

Based on these metrics, you can work over your existing online marketing strategiesand refine them to capture more leads.

Digital Kangaroos –Transforming your Digital Marketing Capabilities

Looking to set up an appealing website that generates leads?

Or, want to set up an Instagram campaign that drives results?

Reach out to Digital Kangaroos- the best web development and digital marketing agency in Ludhiana. Our passion for excellence and zest to conquer the digital world makes us stand unrivaled in the e-world.

Let’s work together and plan out the best Digital marketing strategy that drives results and fulfills all your goals. Our team of experienced digital marketing experts has the right skills to ensure the success of your small business online. Connect with us today!

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective! It...

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective!

It has been seen that most of the companies spend around 7-10% of their revenue on marketing out of which digital marketing should grab the lion’s share. But, expecting a good turnover by spending less than a third of the total marketing budget is not going to make a significant difference.

After all what matters is your visibility and lead generation. There are a plethora of leads looking for your business and investing money in the right direction will not only help you grab those valuable leads but also give a push to your revenue.

While setting up your digital marketing budget, you just need to follow a simple 70-20-10 rule which states:

NOW: Spend 70% of the budget on the strategies that are actually working for your business.
NEXT: Spend 20% of the budget on the technologies or business strategies that are on the horizon and trending.
NEW: Keep the remaining 10% for trying new or upcoming things in digital marketing that are worth taking risks.

Now let’s discuss the top-rated four digital marketing methods and their budget allocation for your 2022 marketing endeavors.

SEO

Without a thought, Search Engine Optimization is one of the best strategies to look for to boost your organic rankings, visibility, and brand recognition. It helps you crack your potential leads and increase footfall.

Here’s what to look for NOW, NEXT, and NEW for SEO.

SEO
NOW	NEXT	NEW
Target long-tail keywords	Optimize for Voice Search	Image search
SEO-friendly content	Pinterest  postings	Google Lens
Backlinks
Responsive design

2.      PPC (Pay per click)

PPC is a paid advertising and promotional strategy that helps you reach qualified leads who are interested in your products and services. PPC makes your ad appear on the top of SERP results before the beginning of the organic results.

How to Optimize for NOW, NEXT, and NEW?

For NOW, focus more on researching the right keywords as it’s these keywords that’ll help you boost your traffic footfall and ensure that you’re driving the right results.

For NEXT, look beyond Google! There are many other companies and websites that are offering PPC such as Facebook, Amazon, etc. Connect with the best digital marketing company near you for the right approach.

For NEW, there are many upcoming unique search strategies such as search by product, image or UPC code. Dedicate some effort to mould your PPC ads to fit these future aspects.

3.      Email Marketing

Email marketing is one of the most effective and conversion-friendly digital marketing strategies to invest in 2022. It helps you directly connect with your leads who are interested in your business and want to hear from you.

How to optimize email marketing for NOW?

Don’t draft common content for all your subscribers or audience. To get the best response, it is better to segment your audience based on their likes and dislikes. Now, trigger the emails that are curated as per their individual preferences.

This will help the audience connect with you in a better way.

Optimizing for NEXT:

Rather than focusing on tracking the opening rate of your emails, it would be better to concentrate on efforts that actually impact your bottom line. These include open online transactions, how many carts are abandoned etc.

Optimizing for NEW:

Focus towards personalization using Artificial Intelligence. Think of methods that help to understand the user preferences and trigger one-on-one personalized emails.

E-commerce Marketing

 E-commerce is not going to slow down! It’s the future.

If you still haven’t jumped on this bandwagon, it’s high time to do so.

Optimizing e-commerce for NOW means finding places where you can sell, learning how to sell, and understanding the importance of having your own personalized commerce platform.

 For NEXT, work on having your own e-commerce website as it helps you save a lot on seller fees that are charged by major e-commerce retail giants such as Amazon, Flipkart, etc. You can work on your own SEO, and PPC campaigns to bring your rankings up.  

Optimizing for NEW:

<>Launch Google shopping ads

<>Marketing automation, streamlining ROI

<>Photo SEO

<>Improvise website in SEO, page speed, user experience

If you don’t have time for all this, it’s always better to hire a professional web development and digital marketing firm to reap the benefits to maximum.

We, at Digital Kangaroos, strive to keep your business in pace with recent trends and the latest SEO algorithms that help you hit the ground running and secure an unrivaled presence in the digital world! For more such interesting insights don’t forget to share and subscribe.

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry....

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry.

LinkedIn– the most popular social media platform for professionals is well-known for offering networking opportunities, industry updates, and professional development for businesses. Similar to Facebook, Instagram, and Twitter, LinkedIn also plays a crucial role in reaching out to your community and building a solid online presence. From the school’s faculty to alumni- everyone is present on this professional networking platform.

Let’s have a look at why a school’s presence on LinkedIn matters.

Brand Awareness

Staying active on LinkedIn and posting regular posts helps you grab a better position in the education industry. It shows how deeply you are concerned about the teaching profession and the efforts you are making to nurture the coming generation.

It establishes your school as one of the crème de la crème schools in the district/city. Encouraging your key members such as faculty members, alumni, and people in leadership positions to use LinkedIn would boost the reputation and build brand awareness of the school.

Leaders in the Industry

Holding an effective social media strategy for your school on LinkedIn would position the school’s faculty as thought leaders. When you build connections with other leaders and experts within the industry, it helps you stay updated with the trends and other education industry news. You can also share education or business-related news about your district/brand to establish your command in the industry.

Principals and heads of departments can leverage LinkedIn to form relationships with influencers and leaders in the field of education. This not only helps to grow their professional network but also opens the doors to plenty of opportunities for the school. The faculty and other high-level stakeholders can use LinkedIn like a blog where they can share or document their thoughts on a daily or weekly basis. This acts as a conversation starter amongst like-minded professionals.

You can discuss around latest pedagogy techniques, the future of education and challenges, general happenings, etc. Brainstorming sessions and other meetings can be filmed and shared online (if appropriate).

Alumni Connection

The school can create company profiles on LinkedIn. This encourages the former students and other alumni to connect with their alma mater. This tremendously strengthens the school’s brand power.  By hosting school reunions, school authorities could encourage former students to connect and follow the school’s profile.

High-profile former students can be great marketing assets and can act as brand advocates for your school.

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Local Boost

LinkedIn serves as a great platform that helps the school to connect and engage with local businesses. Be it donations or sponsorships, everyone likes to invest in a brand. In fact, many entrepreneurs could come forward and offer some incredible career development and internship opportunities to students.

LinkedIn can also be used to post recruitment and career-related opportunities. It helps in the best talent identification and provides some best recruitment resources.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Top Rankings

As LinkedIn features high in the search engines, having a profile here broadens your visibility and makes you top the SERP charts.

How to leverage LinkedIn to grow your school community?

LinkedIn is a perfect platform that helps you turn your school into a reputed brand. Here are a few tips that help you improve your school’s visibility, and brand awareness and grow its community on LinkedIn.

Update your information

Make sure that your profile information is accurate and up to date. To attract more visitors it is inevitable to ensure the information from school size to contact information is correct and current. The profile images should be of high quality and high resolution.

Need assistance? Contact the best digital marketing agency today for the best results.  

Post frequently and consistently

Just like other social media platforms, you can share content within your connections. The main aim is to engage the audience through creative content. Some content ideas that perform exceptionally well on LinkedIn are news updates, blogs, events, photos and videos of school, etc.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Employee advocacy and alumni associations

There is no second opinion that employees are the lifelines of every business. Including employee advocacy in your LinkedIn strategy would help you reap the gains soon. By encouraging the alumni and other staff members of your school to like and share your content, the reach and engagement get amped up. Moreover, your employees act as brand ambassadors and help in fostering a sense of community.

Moreover, LinkedIn’s diverse range of analytics offers deep insights into your visitors, followers, and updates. By understanding these metrics you can resonate with your audience in a better way.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Want to know more about how to grow your social media community?  Digital Kangaroos- one of the best web development and digital marketing companies in India, is well-known for providing quality-driven digital marketing and web designing services.

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing...

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing in the e-sphere in the most effective and right way with free tools.

The rise of the internet has completely disrupted the real estate sector. According to Financial Express, Realtors need to undergo a digital transition if they need to survive and sustain the afterstorm of COVID-19. Apart from the fear of stepping out, people are so preoccupied with their lives that they prefer a virtual site visit while shortlisting their new home or property.

Netizens are spending more time on social media and e-commerce platforms now, almost double the time they spent before. It’s the right time to capture the influence and reach offered by digital marketing to build a strong customer base. So, here are a few easy steps to real estate digital marketing that can help you leverage sales, customer base, and brand. Let’s get started.

Create a Mobile-Friendly Website

Having a website is no big deal and can be made by any web development company. But, the twist is that you just don’t need a simple website. You need a website that:

• Is attractive and catchy
• Has SEO-friendly content
• Is fast loading
• Has powerful CTAs
• Is User-friendly (should support ease of navigation and is completely mess-free)
• Is Mobile-friendly (should open perfectly on all mobile devices)
• Offers the best user experience
• Has well-drafted content that guides the buyers throughout the process

With so many photos, videos, and links, a real estate website often turns slow over time and faces a high bounce rate. Approaching a professional Web Development Company or a seasoned web developer (who perfectly understands your requirements) is an ideal way to start. The web experts know the latest digital marketing trends in the real estate industry and curate a scalable website as per the latest norms.

There are many tools such as:

• Mobile Friendly Test By Google Search Console
• Page Speed Insights to test and analyze your page loading speed
  
  Google Business Pages and Local Citations

Next, start by creating a Google My Business page for your business. Make sure that you have filled in all the details accurately such as name, address, contact number, opening hours, etc. According to a survey, around 46% of the total searches are local. People spend 88% of their time looking for local businesses. So, investing in hyperlocal marketing should be your next call.

Read More: How to do Local Marketing for your small business?

Pro tip: Make sure that all the contact details provided on your Google Business Pages sync with the details given on the website.

Tool Used: Google My Business (Free of cost)

After getting listed on Google Business listings, look out for websites such as Sulekha, Indian Yellow Pages, etc. for local citations. Local citations mean advertising the business on commercial websites by giving your NAP details. Here is a list of top local citation websites to begin with according to popular website Moz.

Blogging and SEO

If you want to stay relevant in the industry, connect with the audience, and show your expertise- Blogging is the perfect solution for that. According to the Content Marketing Institute, 86% of marketers have successfully achieved their goals through blogging.

Also, 90% of consumers expect their favourite brands to provide meaningful content. They search their blogs to find answers to their queries. Relevancy and consistency are the keys to making your blog successful and becoming the first choice of visitors.

Read More: Know which content marketing is perfect for your business

SEO helps you become searchable and discoverable by search engines. Invest in the right SEO practices for real estate. But, as Google and other Search Engines keep on changing their algorithms every couple of months, you need to stay updated to retain the SEO juice.

Take the help of a real estate digital marketing agency to get the latest on-page SEO trends implemented in your content strategy.

Social Media Marketing

Creating a social media page such as Facebook, Instagram, LinkedIn, etc. is like a child’s play. But there are certain things that you need to be aware of. The logo and Cover Page picture should be attractive, impressive, and complete in itself. Stay active on social media by posting engaging posts and stories. The name should be the same as yours. Don’t make any sort of variation. It’s vital for your discoverability on social media.

You may also approach social media influencers to give a whopping boost to your audience, sales, and conversion rate. Connect with the best real estate social media influencer near you or connect with a digital marketing agency for all your influencer marketing needs.  A social media influencer has the capability to multi-fold your audience base with just one post/share.

Plan interesting campaigns, giveaways, contests, etc. to keep your audience engaged and connected. Take guidance from a real estate social media marketer to know more about new trends and audience tapping.

Host Virtual Tours

For a successful real estate digital marketing strategy, you need to go truly virtual. In today’s scenario, when people fear stepping outside due to the risk of infection, why not get them an online site visit? Virtual Tours help the clients to get an idea of what is unique about that place and what it has to offer.  This helps you entertain not only your local clients but handle international clients as well.

Andrew J Carr has shared some interesting tips for realtors to make virtual tours a success. Some of these are:

• Actual footage of the home should be used. No digital recreations and illustrations.
• It should be easily accessible to a layman through a mobile device or browser.
• The viewer should be able to see the 3D exploration of the site.
• Abide by clear lighting and high-resolution videos. Make sure things load quickly.
  
  Key Takeaways

To give a digital dimension to your business you need to make yourself discoverable with the help of a user-friendly website, GMB page, local citations, etc. Continue your efforts of brand building with SEO, blogging, social media marketing, etc. Offer virtual tours and online site visits to your clients to broaden your client base and offer them the best user experience.

Digital Marketing skills have become quintessential to making a business successful. Invest in real estate digital marketing training to know the latest digital marketing trends in real estate and outpast all your competitors in sales, revenue, ROI, and audience.

Contact Digital Kangaroos for more advanced insights on how to rank top on Google and for the best real estate digital marketing services.

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major...

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major breach could mean an end to your business. Here are a few tips to make your online store’s identity eternal.

Having an online store is both profitable, rewarding, and a must to thrive in this post-COVID era. Most small businesses and newbies often neglect one of the biggest threats to their website integrity i.e. e-commerce security. A data breach or stealing your name could mean an end to your thriving business not only online but deeply impact your offline business as well.

Here’s why small businesses and budding entrepreneurs ignore their e-commerce security.

• They don’t know what it is.
• They underestimate the threats.
• They believe that their business is too small to be targeted.

According to the latest statistics, nearly 43% of the small businesses are targeted out of which nearly 60% of them go out of business. The numbers are constantly multiplying. Even after too much advancement in technology, hackers are victimizing innocent online shoppers and e-commerce sites.  

So, here are some of the best tried and tested tips that help you stay protected from pretenders, con artists, and hackers.   

Trademark your Business

To avoid copycats and pretenders, get your business name and logo trademarked. Registering your business protects your brand identity and guards against infringers and others who try to capitalize on your name. Though it may be a bit expensive for small businesses if you don’t register then someone else can easily copy your things and sell them in his name.

The truth is that if you are going digital, sooner or later you will succeed for sure. So, it is always better to protect your identity as early as possible.

Read More: How to attract customers to your online store?

Use a trusted and secure e-commerce platform

Opt for secure platforms such as Shopify, Magento, etc. that offer affordable SAAS e-commerce solutions for their customers. If you are not tech-savvy, prefer a Shopify web development company for a professional e-commerce approach. Explore some of the best Shopify service providers near you and step gracefully into the digital world.

An e-commerce platform such as Shopify would not only monitor your stores for security issues but would also help deploy solutions to your problems immediately.  

One more advantage of taking cloud-based services such as those offered by Shopify is that it provides an additional layer of protection against DDoS attacks. A SAAS or cloud-based solution offers you managed DNS services that significantly mitigate the Denial of Service attacks. You don’t need extra equipment or heavy infrastructure for the installation or setting up of things.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Use SSL/HTTPS

SSL or Secure Socket Layer is a protocol that servers and browsers follow to authenticate, encrypt, and decrypt data sent over the internet. SSL when used on HTTP forms HTTPS (HyperText Transfer Protocol Secure) that ensures that all your transactions are private and integral.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Other compliance

For online payments, make sure that your website is PCI DSS compliant. This means that no critical data or credit/debit card information is saved on your end. Add layers of security to your website by using features such as firewalls, contact forms, login boxes, scripting languages, etc.

This prevents application-level cyber attacks such as SQL injections, XSS, etc.

Stay Updated

The automated web crawlers by hackers are always looking for vulnerable and exposed sites. Unpatched sites and sites that are not updated regularly are their prime victims. Delaying the timely updates in the software could compromise your website.  Make sure that your backend software as well as the website is updated with the latest security patches released. 

If you are unable to manage all things, hire a person who can take care of all this. For SAAS-based e-commerce platforms, patches are automatically applied without causing stress to the user.

Don’t forget to backup

Make it a routine to back up all your data. Backing up the data helps you from losing your data in case of a crash, virus attack, or breach of the website. For bigger businesses that involve hundreds of transactions every day, backing up on a regular basis is recommended. Otherwise, you can take a backup every week. Choose an offsite server for your backup.

Strong Passwords

Weak passwords are just like low-hanging fruit that could make your website compromised by a brute-force attack. Always use and encourage your customers to use strong passwords (long and randomized) and they should keep changing the passwords every six months. The more complex the password is, the harder it is to crack.

By following these simple tips, no one can stop you from ruling the e-commerce world.

Want to set up an online store for your small business?

Looking for the best Shopify service providers?

Digital Kangaroos– one of North India’s best web development and digital marketing company would help you realize your dreams. Our professional Shopify website designers would not only make your website awe-inspiring but would also guide and help you achieve the desired visibility across the internet. The websites built by us are responsive, user-friendly, impressive, and 100% secure.  Contact us today for all your e-commerce or online store needs.

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds...

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds against their favor. Here’s how you can build visibility and brand recognition for your restaurant and boost your revenue.

The key to any successful business lies in knowing how to market your products/services to the audience in the right way.  For that, you need to look out for answers such as:

“How to attract people to my restaurant?”
“How to gain visibility in the local market?”

“Why is my existing website not drawing any results?”

The answers to your apprehension lie in digital marketing. Well, you might get some recognition via traditional marketing methods such as flyers and radio commercials. The truth, however, is that in today’s world, it’s the online presence that makes you authentic, genuine, and popular.

Without a strong online presence, you will sooner or later be dominated by your competitor who has an exceptional digital aura. But you don’t have to worry! Digital Kangaroos is here to help you. Here are a few top digital marketing strategies for the restaurant business that actually work.

Add Credibility to Your Website

Around 88% of the customers explore the internet to check the credibility of the products and services offered by a restaurant. Having an unprofessional website may make your customers bounce off and find another better option.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Your website should be professional, user-friendly, and fully functional. All the links should be working properly. The customers should be able to navigate through your menus, contact details, website online ordering, takeaways, or delivery options.

Around 45% of the searches made on Google are local and are preferably made on a Smartphone. “Near me“ and “Buy… online” queries on mobile devices have risen remarkably by more than 200% from the last year. Also, approx. 50% of the ‘near me’ searches ultimately result in physical store visits. Your website must be optimized for mobile users to capture all the local queries.   

Connect with the best website design and development Company to bestow a professional and competitive look on your website. Invest some money to get a professional logo, HD food, staff, and outlet pictures. This infuses a sense of intimacy with your restaurants, even before the customer visits them.

Local SEO

SEO for the restaurant business is one of the vital steps in attaining visibility and brand recognition. If you want to increase the organic traffic to your website, then SEO is your answer.

If someone searches for, “best vegetarian (or, your specialty) food near me”, it’s the SEO ranking that helps the netizens find you. 

Read this blog to master the local SEO yourself.

A few other points that help you boost SEO:

• Start a blog. Answer the queries, and share insights, information, recipes, tips, etc. with the visitors.
• Include local keywords on almost every page of your website.
• Create a Google My Business Account and give desired information that helps the users locate and connect with you.
• Perform link building.
• Create a Shopify account to enable online ordering. 

If you are new to SEO, always consult a professional digital marketing agency on how to begin.

Online food Ordering

The generation today can be better referred to as ‘A generation of digital nomads’ as whatever they need or want should be accessible in a few clicks!

People today expect their favorite restaurants to allow them to order food online. Being a restaurant owner, you may be missing a lot of opportunities, if you have not jumped on the bandwagon of the online ordering system.  You can easily start generating extra income by building an eCommerce website with Shopify.

Going with the digital flow doesn’t only ease the lives of your customers but ensures your exponential growth in the competitive market. Reach the best Shopify service providers as they help you:

• Establish your online ordering system
• Reach the right audience at the right place and time
• Stand unprecedented in the local food industry

Read this blog to learn best DIY content marketing ideas

Gain Followers on Social platforms

Having a website with great SEO is one side of the coin and the other side belongs to social media. It’s the social media that makes you popular instantly. There are approx 1.69 Billion people on Facebook which means that a major share of your audience can be found on social media itself.

Go for a strong social media presence. Host contests, giveaways, free meals, free dine-ins, recipe sharing, recipe contests, insights, etc. to grab audience attention and gain an impressive following. Encourage users to like, share, and follow. Digital marketing of a restaurant without social media is indeed folly.

Social media offers a great networking medium.

Read More: Why Ranking High on Google is a Key to Make Money Online?

Use Influencer Marketing

If you are planning to scale your restaurant business, you definitely need influencers.

In simple language, Influencers are the celebrities of the digital world who have credibility and a loyal audience for a particular niche in thousands (if not in millions).

So, approach some food-specific influencers in your vicinity and invite them for a review or a free lunch. You can also approach the best digital marketing agency if you are unable to find one.

Partner With Other Local Businesses

Affiliate relationships with other small businesses or complementary businesses (not restaurants) such as local hotels, grocery stores, corporate offices, etc. Plan out a strategy and start working with one another. For example: by liking or sharing their posts, guest blogging, referrals, additional discounts to customers coming from there, etc.

This will add visibility and brand popularity to your restaurant business within your community.  

Running ads once a year or doing SEO occasionally won’t move the needle. Keeping high and consistent engagement online is the key to driving sales.

Read More: Nano to Mega Influencer- With Whom You Should Work?

Need help to take your restaurant business online or gain visibility on search engines?

Digital Kangaroos is one of the top web development and digital marketing agencies that can help you with all your specific needs and requirements in the digital world. Explore our portfolio to unveil how we have helped numerous businesses stand tall and vanquish their rivals in the market. It’s now or never!

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual...

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual work begins now i.e. to attract the customers. Here are a few tips that you may find helpful.

You have done the market research, found out the USP of your products, and configured the best E-commerce store from the best web development company but there’s not much influx of customers and traffic. Organic reach takes time to grow but alongside you need to follow certain tips to make sure your online store hits the ground running from day zero.

It may sound easy but attracting customers for your online store is tedious, tricky, and time-consuming. So, to make the whole process easy here are a few tips that will help you capture traffic without making a hole in the pocket. Check them all.

Beautiful and Professional Design

The purchase decision is made in the initial few seconds. You need to make sure that your website or app is perfectly designed to pass the 3-second rule. Ensure that every first impression counts as a customer would be lost forever and won’t come back again. Get your website or E-commerce store designed and developed by a professional website development company in India.

The website should be responsive, user-friendly, and developed as per the latest technologies and market standards. The reason is simple: A beautiful and eye-catching store is considered trustworthy and reliable.

Check out our e-commerce case study examples for inspiration.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Social Media Activity

Social Media is one of the biggest digital assets that offer free publicity and promotion. The key to social media success is incredible and engaging content. You have to deliver interesting and outstanding content (posts, images, etc.) so as to encourage people to follow you.

What are the essentials to having a great social media strategy?

• Post Consistently: You cannot afford to lose the customers or make them forget you. So, decide on your frequency of posting and stick to it. You can use Hootsuite for scheduling your posts in case you don’t have sufficient time. Prefer posting once in two days.
• Engaging Users: Make your posts interesting by asking questions to your audience, replying to their comments, and trivia and subtly sharing how your product is a solution to their problems.
• Right Channels: You can choose any channel as per your audience but don’t forget to have an impressive presence on Facebook and Pinterest. According to Shopify, Facebook grabs the lion’s share offering the highest conversion rate for all online stores.
• Use Infographics: In a post published on American Express, social media posts with graphics and images get more engagement as compared to other content types.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Invest in Building Customer Experiences

One of the best ways to improve customer experiences is by giving them incredible customer care and support. No promotional strategy is better than customer satisfaction. Word-of-mouth marketing is indeed one of the best promotional strategies even today. Try to make the customer experience remarkable and satisfying.

According to Forrester, 45% of US adults abandon their transactions if their queries or doubts are not answered satisfactorily.  So, if you want to grab your customer’s attention make sure to reply to all their concerns, comments, and questions. Timely responses are the key to conversion.

Targeted Blogs

According to a study, websites offering custom content to their audience in the form of blogs result in 55% more visitors. 60% of customers feel more positive after reading blogs. Blogging is indeed a great way to build an audience and stay connected with them. Don’t underestimate the power of blogs. Even infrequent blogs have the power to boost your business.

If you don’t have time to write blogs, then prefer to approach a professional content marketing agency in India. Professional content writers not only boost customer engagement but also improve your organic rankings.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Promotions

Everyone loves discounts, promos, and freebies. In fact, the word “free” attracts customers and motivates them to make a purchase. You can start online promotions on social media platforms such as giveaways, contests, like-n-share campaigns, free shipping, etc.

For the best advice, connect with the best social media marketing company that will give you clear insights on workable strategies after doing a competitor analysis.

Email and WhatsApp Marketing

Why Whatsapp?

Yes, we all have heard about email marketing but WhatsApp has totally revolutionized the modern-day marketing scenario. WhatsApp gives the power of shopping even to a person who is less educated.

What can you do with emails and WhatsApp?

• Send emails and Whatsapp messages about new products, promos, campaigns
• Send status updates, order details, and information about similar products.
• Discount coupons can be shared via these platforms so as to make them revisit the website.
• Share some tips, trends, and other industry updates related to your product/services
  
  Partner Up

Earn the loyalty of your customers by teaming or partnering with other brands. The three most important elements for online store success are partner, partner, and partner. This strategy gives you more exposure and visibility among other competitors in the market.

Just follow these tactics to rock your online store. You don’t need to attract millions of customers, but the right strategy and right channels will automatically do that for you.

Digital Kangaroos is one of the leading web development and digital marketing agencies in India. With more than 200+ successful projects delivered across the globe, we aim to make your brand global. Connect with us for any professional assistance in designing, developing, or promoting your online store. Together we can and we will conquer the world!

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to...

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world.“

Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should be clear about the basics.

First, you should know about what and why of Digital Marketing.

Pro Tip: Don’t try all these strategies at once. Rather try them one at a time. Master them at one channel and then move to the next.

The Content Versed World

We are living in a content-driven world. We need to understand the mentality of the searchers. The netizens today are looking for information and answers to the most common questions. Rather than sharing how good your products and services are, try to focus on queries by the customers.

What should my Digital Marketing Strategy Look Like?

It should be focused on helping people rather than just cold selling.

Providing free and valuable content to people that is relevant to your product/service/business would generate more organic traffic and build trust. This is the best way to showcase how your products/services are helpful to people in solving their problems.

So, let’s get started with the digital marketing tutorial.

Blogging with SEO

Writing your experiences or just blogging about your product features would only gain traffic when you already have a loyal audience. But, when you are building your audience from scratch, normal blogs won’t work. To get more leads, conversions, and traffic you need to write blogs that answer people’s queries.

Which Content Marketing Strategy is Relevant for your Business?

How Should I Choose Topics for My Blog?

The best way to choose topics for your blog is to perform keyword research.

The top blogger Neil Patel insists on taking advantage of free keyword research tools to gain visibility, and prominence and produce relevant content for your users.

For example, You have a business that deals with cosmetic products and hair oils. People are looking for answers like:

Just scroll down your SERP for more ideas in the ‘Search related to’ part:

Nobody is interested in your awards, your company size, and your features.  Curate your blog using these ideas and integrate how your product can help the users.

Digital Kangaroos– the best digital marketing company in Ludhiana, helps you discover your audience by performing AI-driven SEO and makes your content more accurate and conversion-ready.

What are the Benefits of Ranking on SERP?

Free, consistent, and Passive Traffic with phenomenal leads.

Start Vlogs or Video Blogging (YouTube)

Video is just not the future but it drives our present as well. YouTube is the second largest search engine after Google which can skyrocket your traffic. This platform feeds more than 1B videos each day to users and it receives more than 1.5B logged users/per month.

Watch the video to learn more about how to give maximum visibility to your videos.

Social Media Marketing

Which Social Media Channel is Good for Digital Marketing?

If you are a beginner, just focus on one channel at a time. Choosing an appropriate social media channel depends on your audience. Your choice should not be based on the number of users on that platform but on how well you can engage the audience there. Focus on building numbers and turn them into a loyal audience.

Read More: Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Focussing on too many channels at once would divide your attention and dilute the outcome. You need to know the purpose of every channel. For example, People visit YouTube to learn how to get things done and to get entertained. They like and share things they love on Facebook. The primary intent of users on Pinterest is to inspire, learn, and plan to do things.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Learn to master these three things, one at a time. Stay tuned! for more digital marketing strategies that work in the upcoming posts. Watch out here for some of our successful marketing campaign examples that helped our clients grow multi-folds in traffic as well as revenue.

For more updates on Digital Marketing and tutorials, stay connected. Let your traffic grow exponentially with our advanced Artificial Intelligence in SEO.  Follow us on Facebook, Twitter, and Instagram for the latest stories on Digital Marketing. For all your corporate digital marketing training sessions or needs, connect with us today and rule the online world.

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the...

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant, and conversion-driven content strategy for your business.“

Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services.

Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that they can relate to your content. You need to follow a strategy exactly as the politicians do. They directly hit the EQ of the audience. Interestingly, it works!

Whatever piece of content you develop, should cover the three aspects- consistency, relevancy, and conciseness. Spin your content around the lives and experiences of the users so that the readers feel connected. Depending on the nature of your business, you must try a couple of formats and content strategies for brand awareness, growth, and lead generation.  

What Will Content Marketing Give Your Business?

A strategic content marketing approach helps your business drive traffic to the landing pages, creates brand awareness, builds relationships, generates backlinks and social shares, and above all generates revenue.

Here are the top 7 types of content marketing. Work over a couple of them to get the desired results.

Website Content Marketing

The official website is the face of your business in the digital landscape. Even if you have a social media page with thousands of followers, the credibility of the business is always doubted without a website.

In today’s COVID struck scenario, it is impossible to compete in the market without a website. The websites are now considered as the virtual “business card” of the company.

Not having one? Get it designed by the best web developers in Punjab.

Read More: 10 Viral Trends that are Reshaping the Dynamics of Web Development

Social Media Content Marketing

If you are running a time-sensitive business then social media content marketing should be your priority. The highly dynamic and visual nature of social media makes it a vital tool for the majority of businesses. For example, cloth retailers can share the latest pictures of their designs, restaurants can post their daily specials, and shops can promote their sale campaigns, inaugurations, special events, etc.

The huge audience base and highly interactive nature of social media platforms help businesses reach millions of users with just a single post. Real-time responses are the key highlight that strengthens relationships and boosts engagement. 

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Blog Content Marketing

Blogs are good for every reason!

Writing blogs is the best way to achieve a high ranking in SERPs as it improves SEO and helps drive organic traffic. If you are on a limited marketing budget, then blogging supplemented with any advertising strategy serves as a great option.  

The famous website TechClient shares that websites with blogs have 434% more indexed pages as compared to websites that don’t have any blogs. So, this means having a blog outshines the chance of ending on the first page of SERP.

Social media is just like a sprint but blogs are more like a marathon. Blogs may take a longer time to build rapport with readers but the end results are worth the time and resources invested.

If you haven’t started blogging, it’s time to start one! Connect with an expert digital marketing consultant for a perfect in-house strategy.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Case Studies Content Marketing

Case Studies are a great way to establish your thought leadership. Case studies involve a detailed perspective on how your product/service solved the problem of the client. Case studies are unique and highly sharable because it’s your data and nobody else can claim that!

Customers prefer reading case studies as this type of content helps them to understand how your business/brand can add value to their businesses/lives. Make sure to house them on your website.  

Pro Tip:

While drafting the case studies make sure to keep it interesting and engaging so that the reader can feel connected. Don’t just flood your post with reports and statistics. Focus on “How to” and “Why” parts to deliver the best possible equation.

Improve your Brand’s Reach with these Content Promotion Ideas

White Paper Content Marketing

White papers are more like research papers that have detailed information. This long-form content marketing works best when you are pitching an idea to your clients or selling business products/services. The whitepaper covers a detailed inspection of a complex problem and presents the issuer’s perspective and philosophy on the topic.

A white paper is detail-focused, data-driven, and information-loaded. Most companies make their whitepapers available in downloadable PDF format on their websites. If you are into B2B marketing then whitepapers are a must.

Infographics Content Marketing

An infographic, as the name suggests, it’s a picture that gives your reader tons of information in a visually appealing, concise, and digestible way. If you want to make your content viral, then bet on infographics. Infographics fetch more likes, and shares and have the potency to go viral on social media.

Pro Tip:

Ensure that designs are kept simple and clean. The content shouldn’t be cobbled up rather it should be well organized into distinct sections. Use eye-catching visuals relevant to the topic for an easy understanding of the information.

Interviews

Interviews in the form of blogs/articles/webinars with industry experts or your own customers are yet another high-performing type of content marketing. Interviews provide a deep insight into the challenges and needs that play a key role in connecting with customers. Indeed, interviews are a pioneering way to establish yourself as an expert in the industry.

How can I use live interviews as a part of digital marketing?

Step 1: Host a live interview via Facebook/YouTube or opt for a webinar platform.

Step 2: Share the recording on your social media accounts, YouTube channel as well as on your website.

Other ways

• If you cannot go for live videos then go for written interviews on your blog.
• Next, try to get yourself interviewed by third-party sources and share the links on your website and social media accounts.

Choose the topics that provide meaningful insights and value-driven content to your targeted audience.

Conclusion

We have discussed the top 7 trending content marketing types in 2020. A single type is unable to create that force which gets created by using all of them in combination. If the website is your face, then case studies display your potential. If blogging is necessary for long-term results, social media content generates quick hype. 

Which type of content marketing type are you following? Need to discuss which strategy fits your business model? Connect with us today for a candid and insightful consultation.