Blogs

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize...

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize and Optimize 360. It means the website testing and personalization features will no longer be available after 30 September 2023. 

But before going into details, let’s understand the concept of Optimize and Optimize 360. 

Google Optimize 

Google Optimize is a free website optimization tool that allows businesses to conduct A/B and multivariate testing on their website to improve user experience and conversion rates. It integrates with Google Analytics to provide real-time data and insights on visitor behavior and can be used to test changes to headlines, images, and other elements of a website.

Google Optimize 360

Google Optimize 360 is a paid version of Google Optimize that includes additional features such as personalized experiences, integration with Google Tag Manager, and advanced reporting capabilities. It also includes access to customer support and a dedicated account manager.

In addition, Google Optimize 360 can do more complex testing and personalization, such as multivariate testing, server-side testing, and cross-domain testing. It has additional integrations with other Google marketing tools, such as Google Ads, Google Analytics, and Google Tag Manager.

Google Analytics 4

Launched on October 14, 2020, Google Analytics 4 became the new universal analytics. With constant updates in GA4, Google has always thought of the future and enhancing user experience. 

The latest Google Analytics 4 update was on 10 January 2023, with new e-commerce dimensions and metrics. As stated by Google, the GA4 now offers item-scoped and event-scoped versions of all e-commerce metrics to help businesses analyze all the important e-commerce interactions. 

The item-scoped dimensions will give an item count, whereas the event-scoped dimensions will give a count of purchase events. 

Why did Google decide to Shut Down Optimize?

They have decided to continue improving the customer experience for all business types and investigate further A/B testing. The Optimize solutions, as of now, do not have the experimentation features and Google has decided to add just that in GA4. 

Google also advises users to download all the historical data before September 30 via Export your Optimize Report Data. The information would not be available after the Optimize sunset. 

Contract Renewal of Google Optimize 

All those who want to renew the Google Analytics 360 contract can do so before September 30, but the contract will automatically terminate on September 30, 2023. 

However, those with Google Analytics 4 contracts are not eligible for Optimize 360 contracts. Although, they can access the features through GA4 integration. 

Besides, all the users who have Google Optimize 360 contracts valid past September 30, 2023, will terminate on the said date. 

Some marketers have shown their dismay at the Google Optimize changes. Greg Finn, Director of Marketing for Cypress North, expressed his views on Twitter on January 23, 2023. 

What does it mean? 

It is a matter of time before we see the results of the Google Optimize changes and what benefits it will bring for businesses. Despite some saddened users, people are excited to see the changes Google Analytics brings to conversion rate optimization (CRO) tools. 

If you have questions regarding CRO tools or just looking to enhance your website conversion rates, contact Digital Kangaroos, one of the leading web development and digital marketing agencies in Ludhiana. 

Stay tuned for more latest updates! 

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI...

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI is a San Francisco-based startup founded by sharks like Elon Musk and Sam Altman that conducts research in the field of artificial intelligence intending to develop a friendly AI that will benefit humanity as a whole. It gathered a tremendous response from users worldwide within a few days of its launch, and it is still a part of every tech geek’s conversation. The fact that it can generate human-like text and converse just like a human, makes it different from other monotonous chatbots. Other than ChatGPT, OpenAI has also developed DALL-E 2, a deep-learning model that can generate images from text descriptions. It can be used to generate images for video games, virtual reality, augmented reality, and 3D modeling. The team OpenAI is working actively on it to improve and refine it more. 

Currently, ChatGPT is working on the GPT-3.5 version, and it’s more of a prototype that was launched so that people could play along with it and the chatbot could be trained on the actual data sets. With the sheer accuracy and range provided by this version, one can’t imagine what the next generation of GPT-4.0 will bring along. 

The ChatGPT can be used in all sorts of fields for a variety of purposes. Students can use it to create assignments and solve complex problems. IT professionals can use it for programming and finding code bugs. Marketers can use it to generate blogs and content. Not just this, ChatGPT can also generate poems, scripts, songs, and short stories in a range of emotions and senses. 

Well, that is not all, ChatGPT is not just another chatbot but few people opine that it might even replace its competitor Google shortly. The fact that ChatGPT communicates with an individual, remembers the previous chat, and generates quick, relevant, and concise responses makes it superior to Google search. In the case of Google search, it shows multiple site links and the user has to spend some time to find the relevant answer that suits his requirements, unlike ChatGPT which is more direct, clear, and concise with its results. Having said that, Google, being a monopoly, will also not drop its guard easily and it is said to be working intensively on a chatbot of its own called LaMDA, or Language Model for Dialogue Applications. Also, Google Search might be irrelevant in the future, which would make Google replace its whole structure as Google Search alone is generating 80% of its revenue from digital ads. The same will also make it difficult for digital marketers to understand and adapt to the new digital space in order to survive this change. 

ChatGPT is undeniably good already and it’s just going to get better with time. But the main question here is

Are We Even Ready for It? 

The fact that it is going to affect the job market is evident, no matter how much it is denied, it is a harsh truth. The day is not far when technologies like artificial intelligence, machine learning, and automation will take over most manual jobs across all fields. Interestingly, it will also create new jobs that are not even known right now. One needs to be a pioneer and expert in their field and adapt to the changes in order to sustain and survive the new times. The quick and concise response from a computer program is making humans go gaga about it, but the fact is that it can limit the human thought process in the long run as everyone will keep on relying on it even for the smallest of things. Moreover, it will also restrict creativity since automated content generators will dominate future content, and the internet is expected to flood with mediocre content.

For those who do not understand the technology, ChatGPT at this point, is like a child learning languages from people around and getting trained and just like a child, ChatGPT is not conscious, at least as of now. This is just not about jobs anymore at this point, but what if they outsmart its developers and turn out to be something we don’t want it to be? It sounds like a Hollywood fiction movie, but how this technology will evolve, no one really knows.

At last, although it is extremely important to improvise and innovate the technology for betterment and convenience of humanity, it is evident that, with all these advancements, we are making it difficult for mankind to sustain and the question we need to ask ourselves is:

Are We Digging Our Own Graves?

Also, check out our blog on DALL-E 2, another next-generation venture by OpenAI.

Stay tuned with Digital Kangaroos, a leading web development and software development company in Ludhiana, for the latest news and trends in the tech space.

Are you looking for a way to add a unique twist to your WordPress blog? Look no further than the...

Are you looking for a way to add a unique twist to your WordPress blog? Look no further than the new video chapter update on WordPress. 

WordPress has been known for its wide array of features that allow bloggers to customize their blog posts to fit their unique needs. It comes up with a new update every now and then to enhance user experience and increase website engagement.

Now, with the latest update, WordPress is taking it one step further—adding the ability for bloggers to embed interactive videos directly into their posts. In this article, we’ll look at how you can use this feature on your WordPress blog to maximize reader engagement and make your blog stand out from the crowd.

What is WordPress?

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch or to improve an existing website. It is free and open-source software released under the GPL.

It was first released in 2003 and has since become one of the most popular CMS platforms in the world, powering millions of websites. WordPress is a powerful and user-friendly CMS used to create and manage a wide range of websites. It is flexible, customizable, and has a large developer community, making it an excellent choice for those looking to build and optimize a website.

The New Video Chapter Update

The WordPress update 6.1 is a great new addition to the digital world, launched in November 2022. The template editor, built with patterns, global styles, blocks and design tools, themes, and wider adoption gave better editing access to the theme.json editing. 

Previously WordPress allowed you to easily embed videos from popular online video-sharing sites like YouTube and Vimeo into your blog posts. You only had to paste the URL of the video into the “Insert Video” dialog box, and WordPress would automatically embed the video into your post.

This feature is especially useful for bloggers who want to share their favourite videos with their readers without having to host the videos themselves. It also makes it easy to include videos in your blog posts without worrying about coding or other technical details.

The WordPress video feature is available for all business, eCommerce, and premium plan holders. And for the ones with a self-hosted site, they have the option to use Jetpack VideoPress. 

But typically focussing on the new video update announced on December 21, 2022, by WordPress, here is what you need to know. This feature is an enhanced version of the VideoPress feature, launched in April 2022. 

Now it is possible to add chapters to the videos. With this streamlined and easy-to-use interface, the readers can hover over the video timeline, and they will see the name of that particular step. By clicking on the timeline, they will directly be sent to that part of the video. 

Source: WordPress

How to Add New Chapters to the Video?

Adding chapters to your videos is a great way to improve the user experience on your site. By allowing users to jump to specific sections of your video, you can help them find the information they’re looking for more quickly and easily.

To add chapters to your videos, simply edit the post or page containing the video and click on the “Add Chapters” button above the video player. This will open a dialog box where you can enter the start and end times for each chapter, as well as a title and description.

Once you’ve added all of your chapters, they will appear as thumbnail images beneath the video player, which users can click on to jump to that section of the video. You can also reorder your chapters by drag-and-dropping them in the order you want them to appear.

Benefits of Adding Videos to Your Websites

• Improved Website Performance: The video embedding feature helps improve website performance by reducing the amount of data that needs to be loaded when a user visits a page with video content. This can help improve website speed and reduce loading times.

• Increased Engagement: Videos are often more engaging than other types of content, such as text or images. By adding videos to your site, you can increase user engagement and keep people coming back for more.

• More Control Over Your Content: With the video feature in WordPress, you have more control over your videos. You can choose when and where videos appear on your site, and can also password-protect some videos if you want to restrict access to them.

Other WordPress Features 

In addition to its core features, WordPress also has several advanced features that make it a powerful platform for building websites.

One such feature is its support for multilingual websites. WordPress has built-in support for multiple languages, allowing users to easily create a website in multiple languages and switch between them with a single click. This makes it an excellent choice for businesses and organizations that want to reach a global audience.

WordPress also has a range of built-in security features to protect websites from potential threats. These include regular security updates, password protection, and the ability to create secured user roles and permissions.

Another key feature of WordPress is its search engine optimization (SEO) capabilities. It has many built-in tools and plugins that can help improve a website’s visibility in search engine results, making it easier for potential customers to find the website.

Why Should You Use WordPress?

It has a user-friendly interface that allows users to easily create and manage their website content, including pages, posts, and media. It also has a wide range of features and plugins that can be added to enhance the functionality of a website, such as contact forms, e-commerce capabilities, and SEO tools.

Another advantage of WordPress is its flexibility. It can be used to create almost any type of website, from simple blogs to complex e-commerce stores. It also has a large developer community, which means there are thousands of themes and plugins available to choose from, allowing users to customize the look and feel of their website to match their brand and style.

If you are looking for a web development agency in Ludhiana, India. Digital Kangaroos is the perfect choice for you. Our developers have extensive experience building personalized WordPress websites.

Get in touch with us to get your website ready at competitive prices!

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2....

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2. It has gained hype amongst digital marketers ever since.

DALL-E 2 was released as a research project with a never-ending waitlist. However, they did open-source CLIP, which forms the basis of DALL-E 2. On 19 May 2022, Open AI tweeted that DALL-E 2 will be onboarding 1000 people each week and will continue to enhance the system.

On 28 September 2022, Open AI posted a blog stating that they were removing the waitlist for DALL-E 2. With this new release, people hurtled to DALL-E 2, and as of 7 January 2023, DALL-E 2 has over 3 million users generating 4 million images every day. 

So if you are interested in knowing more about what DALL-E 2 is and how to use DALL-E 2, stay with us till the end. Because we’ve got something insightful to share with you. 

What is DALL-E 2?

DALL-E 2 is a groundbreaking artificial intelligence (AI) system developed by OpenAI that is capable of generating high-quality images from textual descriptions. The AI is programmed in a way that starts with small dots and develops an image, understanding the image description, via a process known as diffusion. 

DALL-E 2 is better than DALL-E in image processing and resolution. Below is an example of the same output generated by DALL-E and DALL-E 2. 

Source: Open AI

How Does DALL-E 2 Work?

The functioning of DALL-E 2 follows three concepts:

• CLIP

The clipping process helps to combine image-caption and create image-text embeddings.

• PRIOR

The CLIP embedding is sent to the diffusion prior to producing an image embedding. 

• DECODER (UNCLIP)

As the name suggests, the decoder, or the unclip, decodes the embedded message. The embedded image is sent to the diffusion decoder to produce the final image result. 

Source: Open AI

Features of DALL-E 2

1. The ability to generate high-quality images from text descriptions, including both realistic and stylized images.

2. The ability to generate images of objects and scenes that are not present in the training data allows for the creation of novel and unique images.

3. The use of a transformer-based architecture enables the model to effectively process long-range dependencies and generate images that are coherent and consistent with the input text.

4. The ability to generate images of various sizes and resolutions, depending on the needs of the user.

5. The use of a multi-modal and hierarchical latent space allows the model to generate a wide range of images with a variety of shapes, sizes, and textures.

6. The ability to generate images with fine-grained details, such as facial expressions and intricate patterns, allows for the creation of highly realistic and visually appealing images.

7. DALL-E 2 is designed to create related images from a provided image, varying in size and orientation.

8. DALL-E 2 can expand the original image to give it a wider orientation, yet stand true to the original image. 

9. It can add/remove components from an existing image. It is also designed in a way to add shadows, reflections, and textures according to the added components. 

Source: Open AI

10. DALL-E 2 has a feature called text diff. With this feature, DALL-E 2 can change one image to another.

11. With the interpolation feature, DALL-E 2 can show the “ageing back” of a particular image. 

Limitations and Risks of DALL-E 2

We have discussed the positive aspects of DALL-E 2, now let’s move on to the risks and limitations. 

• Misleading Audience 

Creating digital images via DALL-E 2 and not disclosing the involvement of AI in your work is against the content policy of Open AI. 

With the DALL-E subscription you can remove the watermark, but depicting the work as human-generated will be considered misleading to the audience. 

• Uploading Explicit Content 

Explicit content includes nudity, sexual content, or content depicting/arousing sexual emotions. Open AI has policies against the generation of such content via DALL-E 2. 

• False Information 

Although it is possible to detect the slight difference between deepfake images, DALL-E 2 is programmed to create real-looking images. Creating and spreading false news like wildfire is strictly against DALL-E 2’s policy. 

• Bullying/Harassment 

DALL-E 2 refrains individuals from creating almost genuine photoshopped images and using them to harass or threaten someone. It is against the policy to promote any content that depicts self-harm or encourages one to do so. 

• Spelling Issues 

Although DALL-E 2 is great at generating all kinds of images, it is terrible with spelling. The CLIP embeddings play a major role in the outcome images. If the CLIP embedding is not familiar with the word, it would generate insignificant outputs. 

• Hindered Results 

Melanie Mitchell tweeted that the DALL-E 2’s AI has limited intelligence and is somewhat closer to human-level intelligence but not quite there. It is unable to understand some patterns and generate 100% appropriate results. 

Evan Morikawa shared a tweet depicting the outcomes of two similar prompts and the difference between them. 

Source: Twitter

In Conclusion 

DALL-E 2 is a powerful, creative tool if channelled the right way. However, with constant updates in AI, there will be no such tool to match its power. 

But you, as a user, should be cautious when creating content on DALL-E 2. With all the good aspects comes the negative. But if used in the right way, it is possible to overpower the negatives. 

Stay tuned with Digital Kangaroos, a leading web development company in Ludhiana, and we will be back with the latest blogs on digital marketing and web development.

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all...

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all set to take place at the India Expo Mart in Greater Noida from January 13th to January 18th, 2023, while the auto component shows Auto Expo 2023: Components will take place at the Pragati Maidan Complex in New Delhi from January 12th to 15th, 2023. The mega-event brings together the brightest minds in the automotive world to showcase all the best products, technologies, and futuristic concepts.

Talking about the brightest minds, how can we not talk about Happy Steels, one of our clients participating in the Auto Expo 2023? Happy Steels is a leading manufacturer of automotive parts and components with a long history of serving customers worldwide. As the company prepares to participate in Auto Expo 2023 and celebrate its 50th anniversary in the industry, it wanted to establish a new visual identity to showcase its products and services in its Auto Expo campaign.

Our team at Digital Kangaroos had a great time working with Happy Steels on this significant project. We began by working with the company to develop a new visual identity that reflects its position as a trusted, reliable manufacturer and supplier of high-quality automotive parts and components.

One of the key elements of the campaign was to design theme-based banners and posters to showcase the journey of the company over 50 years. Our team brainstormed around the concept for exhibition stall banners and came up with the creative idea of showcasing the values of Happy Steels with Olympic sports.

In addition to the banners, we also designed theme-based promotional materials for Happy Steels for Auto Expo 2023. It includes diaries, catalogues, bags, notepads, and letterheads, that will be handed out for promotion. These materials will help to showcase the company’s journey and get the word out about its participation in the event and its 50th anniversary in the industry.

Next, our team worked together to deliver anew website for Happy Steels. We worked with the company to develop a website from scratch, starting with developing their website content, designing the layout, developing a functional website, and optimizing it for search engines. It included adding detailed pages, blogs, testimonials from satisfied customers, and information about the company’s history and values. The new website showcases Happy Steels’ products and services and provides valuable information for customers and partners. The website features clean and modern design elements, with a focus on usability and accessibility.

Digital Kangaroos is honoured to work with such a respected and well-known client, and we look forward to helping Happy Steels grow and thrive in the future.

That is not all; we also contributed to the success of several other brands in the digital space last year. If you are also looking forward to taking your business to new heights in the new year, you are at the right place.

Digital Kangaroos is your one-stop solution for all your digital needs. We provide a wide range of services such as branding, website designing and development, digital marketing, search engine optimization, etc. Entrepreneurs who wish to expand their businesses and gain the advantages of marketing strategies can contact us.

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological...

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological trends will be a paramount factor in website creation. These trends include the increasing use of artificial intelligence (AI), the rise of accelerated mobile pages (AMPs), the growing popularity of voice search optimization, the adoption of chatbots for customer service, and the trend towards personalizing content for individual users. 

The increasing importance of the mobile user experience and the growth of voice assistants and smart devices drive these trends. Many top-tier web development agencies in India and globally are constantly trying to accommodate these trends to their leverage, yield the best web development service, and enhance drive engagement.

There is a high expectation among web developers for 2023 to be an exciting year to shape the web development field and drive innovation. 

Blockchain Technology has come a long way in recent years and is now being used in a variety of industries, from finance to healthcare to supply chain management. As we look towards 2023, we will likely see more widespread adoption of blockchain technology in web development.

One trend we may see in 2023 is the increased use of blockchain for decentralized applications (DApps). According to Investopedia, DApps are open source and not handled by a single authority. 

That means they are less vulnerable to attacks and outages and are often more transparent and secure. DApps have the potential to revolutionize industries by enabling peer-to-peer transactions and enabling greater control over personal data.

As more and more personal data is being collected and stored online, the increasing cyber crime rates have compelled many web development agencies in India to search for secure and transparent systems for managing digital identities. Blockchain technology has the potential to enable the creation of safe and immutable digital identity records, which could be used for everything from online voting to identity verification.

Progressive Web Apps (PWAs) are web applications that use modern web technologies to deliver a native app-like experience to users. Although it is not a new technology, in 2023, we can expect to see PWAs continue to gain popularity as a web development trend.

One of the main benefits of PWAs is that they are easier to develop and maintain than native apps. Because they are built using standard web technologies, developers can use their existing skills and tools to create PWAs, without the need to learn new languages or frameworks. This means that PWAs can be developed and deployed faster and at a lower cost than native apps.

With PWAs, it is possible to access the web directly without downloading any application. Reports show that in the second quarter of 2022, approximately 59% of users accessed websites through mobile devices, and this data does not include tabloids. Thus, making PWAs the most valuable web development trend of 2023. 

In 2023, we may see the development of new tools and frameworks for building and deploying PWAs, and the integration of new technologies such as Augmented Reality (AR) and Virtual Reality (VR) into PWAs.

Accelerated Mobile Pages (AMPs) are a way to create web pages that load faster on mobile devices. They are an open-source initiative by Google, launched in 2015, that aims to improve mobile web performance by allowing developers to create lightweight versions of their web pages. There is a high expectation of growth of AMP in 2023 to help businesses and organizations prioritize the mobile user experience. 

One of the main benefits of AMP is that it allows developers to create web pages that load much faster on mobile devices, even at low-bandwidth connections. This is especially important given the increasing importance of mobile search and the fact that page speed affects the decision-making of customers.

Google has stated that it gives a slight ranking boost to AMP-enabled pages, which means that they are more likely to appear at the top of search results. This can be especially beneficial for businesses and organizations that rely on organic traffic from search engines to drive traffic to their websites.

Moreover, with AMP, developers can create web pages that are more interactive and engaging, which can help to keep users on the site for long periods. It has proven beneficial for businesses and organizations that rely on user engagement to drive conversions or generate revenue.

Voice Search Optimisation helps with optimizing an eCommerce website with voice search queries. Oberlo statistics state that 71% of consumers prefer to clear their doubts through voice search, and the percentage is believed to grow in 2023.

One of the main benefits of voice search optimization is that it can help to improve the discoverability of a website or web content. With the rise of voice assistants like Amazon’s Alexa and Google Assistant, more and more people are using voice search to find information online.

Voice optimization can be of assistance to users who are on the go or have limited mobility, as they can use voice search to quickly find the information they need without manually typing the search query.

In addition to improving discoverability and the user experience, voice search optimization can also help to improve the accessibility of a website or web content. The content becomes more accessible to users with disabilities, giving businesses an edge over their competitors.

Artificial Intelligence (AI) Chatbots are computer programs that use natural language processing (NLP) and machine learning algorithms to mimic human conversation and assist users in completing tasks or answering questions.

The concept of AI chatbots is not new among the best web developers. They have eased the work of both businesses and customers by providing immediate assistance. It has proven to enhance user experience and improve customer satisfaction. 

AI chatbots help to automate routine tasks, such as answering frequently asked questions or guiding users through a process. It adds more time in the hands of the customer service representative to focus on more complex tasks. 

Since chatbots are powered by AI, they collect data and provide insights about customer behavior and preferences. E-commerce businesses suggest personalized product recommendations by analyzing user interactions with the chatbot.

Content Personalisation has helped personalize web content for users using individual preferences, behaviors, and characteristics.

Using content personalization, the best web development agencies can provide personalized and relevant content to users according to their interests and needs, decreasing the bounce rate.

Further, content personalization helps to gain customer loyalty and improve the effectiveness of marketing campaigns. Personalized content encourages the users to engage more in the website and take desired actions, like making a purchase or signing up for a newsletter. 

With the collected data on user preferences and interests, not only e-commerce but also brick-and-mortar websites can benefit by providing a better user experience. They can even work on the parts they lack by taking valuable insights from the preferred content by the users. This data works wonders in optimizing marketing strategies and improving the overall customer experience.

A Single-Page Application (SPA) loads all of the necessary HTML, CSS, and JavaScript files within a single page, rather than requiring the user to load new pages as they navigate through the app. In 2023, many companies will prefer a single-page application to improve the user experience and performance of their web applications.

The single-page application improves the user experience by providing a seamless and fast navigation experience. Visiting different pages on the website to access information can be a tiring process, and users refrain from doing so. However, a single-page application increases the possibility of users returning.

Single-page applications also make the development process easier for web developers, while improving the performance of the website. Since all of the necessary files are present within a single page, there is no need to send additional HTTP requests to the server to load new pages, which can help to reduce the amount of data that needs to be transferred and improve the overall performance of the app.

Is Technology the Future?

As we enter 2023, it is clear that the use of Artificial Intelligence, Machine Learning, and Voice Recognition technology will continue to shape the future of web development. Companies that embrace these trends will be well-positioned to meet the evolving needs of their customers and stay ahead of the competition. 

Digital Kangaroos, a stellar web development and software company, is no different. We want the best personalized websites for our clients, and our professional and creative kangaroos are constantly evolving their knowledge with the latest technology to present the above client expectations website. 

We are keen on deploying new technologies in our working environment and optimizing the speed of our service delivery with the above satisfactory work.

The digital marketing era has made it necessary to have a responsive website design. However, the website designing task is...

The digital marketing era has made it necessary to have a responsive website design. However, the website designing task is not as easy as it may sound. 

It is essential to have an updated version of the website to get the best results for an interactive website design. 

An updated and minimalist website design ensures a higher lead generation. A potential customer will only visit the website if the website offers high security and a user-friendly experience. 

However, checking all the components of a perfect website is not the work of a single individual. Content, design, development, and SEO savvy together form a reliable and effective website.

Developing a website is specifically important for e-commerce websites. Everyone prefers to shop in the comfort of their home. 

The customer would only surf the website if it has smooth and fast responses. 

But why do you need to hire a website development agency? And how to choose the perfect website development agency for you?

Why Hire a Website Development Agency?

As said, developing an online website and gaining high revenue rates is not the work of a single individual. 

Every component of the website requires the best website development professional to understand your website requirements. 

• Strategic Planning

The best web development agency plans website development strategies catering to the desires and expectations of the business. 

A web designer knows different colour schemes, layouts, and graphics fit different types of industries. 

Developing a perfect website requires various premium tools, and the best web development agency has access to all these tools. 

• Professional Team of Designers and Developers

When hiring a website development agency, keep in mind the requirements of the business. 

Are you focussing on the best digital marketing services? Or is your mind on getting the best design for the website? 

Hire a web development agency that has an experienced team to get a high-quality website. 

A premier web development agency will have a professional team of designers, developers, and content creators. 

You also receive different perspectives and ideas during web development. 

You might have in mind a specific design for your e-commerce website. However, ideas suggested by the expert web designer might entice you more.

• Constant Technical Support

You might face many difficulties during the website development process. New technologies and too many ideas can be overwhelming.

The first few weeks of website onboarding can be challenging. Is the website responsive for the clients? Is the user facing any issues with the technicalities? Or is the website slow? 

You can be anxiety-free by hiring the best web development agency. The agency will make any changes suitable to generate revenue and increase traffic. 

A premier web development agency will also suggest features and designs to enhance the user experience. 

How to Choose a Web Development Agency? 

Managing an e-commerce website has many technical challenges. A top-notch web development agency will accomplish all the tasks for a successful e-commerce website. 

But do you ponder on how to choose the right web development company? Are you considering hiring a web development company but do not know where to start?

These simple tips will make your work easier. 

• Know their Expert Niche

Large-scale web development agencies have expert web developers for all e-commerce websites. However, they can be a bit expensive for startup businesses. 

If you are looking for affordable and top-notch web development services, then this tip would help you in hiring a web development agency. 

The company’s expertise will be responsible for the website’s success or failure. Take a mental note of the various types of industries that the agency has worked for. 

Looking through their portfolio would help you guess if it is suitable for you or not. 

If the web development company has worked for a similar niche website, then it will have an idea of the requirements and the best features for your website.

• Get Client Reviews

No better way to hear the pros and cons than from the customer. After going through the company’s portfolio, get in touch with their clients to know more about their services.

Their reviews will give you an insight into the long-term support of the web development agency. 

You will get a clear idea of how the web development agency will benefit your website. 

Positive customer reviews will ensure the credibility of the website. And if the reviews are negative, you know to look for other options. 

• Hire a Multi-tasker Agency

There is more to a web development agency than back-end development. 

It is better to choose a web development agency that has expertise in both web designing and development. 

More than 60% of internet users access search engines through mobiles, which makes it crucial to develop a mobile-friendly application. 

Getting all the benefits under the same roof avoids the nuisance of handling different web development agencies. 

Hiring one web development agency for all purposes would also ensure better communication.

• Make your Budget

Different web development agencies offer different services. Some agencies charge an extra amount for the tools required for the project functionality. 

The website should have user-friendliness as its core. Do not get too many flashy things that might not do any good for the website. It would only add to the expenses. 

It is better to get accurate expense details from the web development agency to avoid any confusion later. 

Check for any concessions or discounts offered by the company. Further, compare the services different web development services offer in your budget. 

Final Takeaways 

Following these simple tips helps you fulfill the long-term goals of building a website. Make a list of all the services you want from the web development agency and if it fits your budget requirements. 

Get the company portfolios and compare them to make a wise decision. Set up a meeting with the agency and discuss your needs and requirements. 

Digital Kangaroos is a web development agency that provides you with the best web development services at affordable prices, along with the best digital marketing services. 

This would further help you to understand their professionalism and perspectives. 

Having a website is now a must for any business or company. A website is where most of your customers...

Having a website is now a must for any business or company. A website is where most of your customers will view and interact with your brand.

A well-designed website will provide the customers an insight into your business. It would also offer them a detailed view of your products and services.

Nowadays, most people don’t trust businesses that don’t have established websites. Having old designs and information on your website will deter users from your site and brand.

Moreover, many digital marketing strategies revolve around web design to improve search engine optimization. 

So, let’s look at why you should invest in a new website design.

Reasons to Invest in a New Website Design

• First Impression

Most users will only spend a few seconds on your website and judge your brand based on that. So, your website provides the first impression of your brand to potential customers.

Web design is important as it impacts your brand’s image. Thus, it is important to maintain an attractive and updated website that appeals to your audience. 

If your website is outdated, it will adversely affect the impression you make on your audience. It will also increase your bounce rate.

• Modern Designs

Technology is changing at a quick rate. New trends and designs are emerging every day. Hence, it is essential to change and adapt your business to the latest technology.

The willingness to adopt the latest trends showcases your seriousness towards the brand. It also reels in more customers as people are always attracted to new things.

An outdated design will surely drive away potential buyers. This might lower your conversion rate.

• Adapt to new changes

Every business or brand changes with time. The changes can be small like adding new products or services. Or they can be huge like changing the core focus of the company.

In any case, your website should be responsive and adaptable to change. This not only updates the user but also involves them in the process.

A new website design offers you the independence to make such changes. And allows you to change the subject of focus of your audience.

If you are looking for the best digital marketing agency that can create a new and unique website design, then Digital Kangaroos is the right choice for your business.

• Mobile Optimization

One of the aspects of staying up to date with technology is making your website mobile-friendly.

Statistically, most users access your website through their mobile phones. This makes it crucial to optimize your site for mobile use. 

Moreover, Google’s search engine algorithm penalizes websites that are not optimized for mobile use. A new web design will make your website responsive across all devices. 

• Enhanced Customer Experience

People don’t trust websites that showcase out-of-date design and information. They judge how you would treat them by the way you treat your website.

A new website design will offer your audience the best features. It will also allow them easier navigation. This enhances the customer’s experience of your site.

It is important to design a website allowing users ease of access. You can also add blogs and FAQs to further help your buyers have a good experience. 

• Outrank your Competitors

If you have an outdated and low-quality web design, your competitors will easily outrank you. It is essential to build a trendy and attractive website to beat the competition.

With growing online stores, there are many options available for a single product. Therefore, it is essential to make a website that stands out amongst the competition and attracts your target audience. 

An updated and well-designed website will automatically put you ahead of your competitors.

• Showcase your Brand

With a new website, you can showcase your business in a creative and brand-new manner. It provides a much-needed insight into your brand. This leads to better interaction with the customers.

Creating a content marketing strategy can help you post engaging content. This will help you showcase your brand in the best way possible. 

A good website will showcase all the best aspects of your business. It will also showcase the uniqueness of your brand. Which will make your brand stand out and attract new audiences.

• Search Engine Optimization

With numerous emerging e-commerce websites, it is necessary to ensure that your website has a higher SERP ranking. There are many factors that affect your ranking.

Investing in a new website design can ensure that your site has improved SEO. This will automatically place your website at a higher rank. 

Furthermore, poor web design negatively impacts SEO. Thus, it is important to update your website and follow SEO-friendly practices.

• Return on Investment

The main goal of any business or company is to make money. Therefore, your website should persuade your customers to buy your products and services. 

A new and well-designed website will surely generate a better ROI. This is the biggest reason to invest in a new website design for your business; as it would ultimately lead to more sales and profit.

To improve your ROI, it is important to look at all the things that are a must while developing a website. This would ensure that your new website design is following the latest digital marketing trends.

Major Takeaways

Investing in a new website design for your business has numerous benefits. From better user experience to boosted sales, it all relates directly to web design.

Hence, instead of having a website that is more of an online business card, you should finance a website that contributes to your business. This would make your website an investment rather than an expense.

A powerful website will work for you to generate new business and profit. Thus, your website should draw in potential buyers and target your desired audience.

Online marketing and store builders have become necessary in the digital era. However, with the growing technologies, the options for...

Online marketing and store builders have become necessary in the digital era. However, with the growing technologies, the options for marketing and building websites have grown tremendously.

It can be overwhelming to make the correct choice from dozens of platforms. Whether you have a start-up business or a successfully running enterprise, using a marketing platform is a must.

Shopify is the best platform available for building e-commerce websites and marketing. It is the best option for merchants trying to reach out to either the local or global market.

Shopify is catering to the marketing needs in 175 countries with about 1.2 million users.

To further clarify the claims and your doubts, let us look at the reasons you should use Shopify.

• Affordable subscriptions and plans

Not every business is financially stable enough to pay huge amounts for marketing. But, Shopify makes it easier with its no server costs and available discounts.

It is the biggest advantage of Shopify which offers distinguished pricing plans for a startup business to multinational companies. The basic Shopify plan starts from only $29 a month.

Further, Shopify charges no server costs. It also provides an additional 10% discount on annual plans and a 20% discount on biennial plans.

Shopify understands the difficulty of initiating a startup and charges no additional bandwidth fees.

Apart from that, you also have the chance of a 14-day trial and analyze its benefits for your enterprise.

Digital Kangaroos, a premier web development and top marketing agency, helps you build your e-commerce websites with its exclusive and affordable services.

•  Safe and reliable

When owning a business enterprise, you have tons of customers to tend to. Your website contains sensitive consumer information.

This can include their details, and credit/debit card information. Along with that, sometimes customers are impatient and can leave the website if it has slow processing.

Thus, the e-commerce website must be fast, secure, and reliable.

To clear user doubts and ensure that they are using the best, Shopify is certified Level 1 PCI DSS compliant.

Additionally, Shopify offers great app integrations with SaaS services. This means that users can host the e-commerce store according to their needs.

They can decide on the payment options, language options, shipping options, and hundreds of filters for their consumers.

• 24×7 Support

When catering to 1.2 million users, it becomes fairly important to provide 24×7 support to the users.

Shopify prioritizes the consumers’ needs and their response is instant. It is completely the user’s choice to choose the mode of communication.

They can either opt for web chat, a personal call, or email. No matter how big or little the issue is, Shopify has a wide network to rely on.

They even offer web seminars and video tutorials to make the store-building process swift and easy.

Forbye, Shopify also has customer forums which is a great way of helping users with similar issues.

• Dynamic SEO

Search Engine Optimization is one of the major factors that puts a website on top of Google searches. To gain maximum traffic, and a higher ranking on the SERPs, SEO is the dominant factor.

Shopify helps in achieving this by organic means. It uses advanced analytical techniques to put your website on a pedestal in the Google search engine.

Shopify provides customized meta titles and meta descriptions to enhance website traffic.

It provides various marketing tools to enhance user experience including product reviews and email marketing.

Further, it also gives the users the option to provide discount codes and gift vouchers.

• Mobile Ready

Access to websites has increased tremendously through mobiles compared to desktops. This makes it all the more important to create mobile-friendly websites.

Shopify caters to this need. It offers a variety of themes, providing the best experience to the users,

Its backend also ensures that the website has a prompt response. All customers can access this website easily with the app or on the browser.

Shopify is available for both Android and iPhone users.

• Visually Appealing

The ambiance of a place is what attracts the customers. Similarly, aesthetic themes are what bring them to a website.

Before purchasing or even navigating the website, consumers often check the characters the site has to offer. They make a perception based on it.

Shopify understands that thought and offers tons of themes specially curated to suit your business type. Some of the most popular ones include envy, responsiveness, dawn, and expression.

If you are a newbie entrepreneur and are not sure of what might fit your needs, Shopify helps you out. It provides some suggestions of the themes for selling locally or internationally.

• Multiple Languages

Every entrepreneur has the goal to reach the international market and sell their products globally. However, this becomes difficult as the languages and currencies change.

Well, we know who is there for the rescue!

Shopify provides its users the liberty to sell globally. It has over 20 different languages the consumer can choose from.

Let us face it, everybody likes to shop in their native language and would like to know the price in their currencies.

Converting the currencies manually can be a tedious job and the consumer might lose interest. The website is further equipped with the option to receive refunds in the native currency.

Recapitulating

The aforementioned are some of the top reasons a user needs to know before getting a subscription to Shopify. There is a reason why thousands of people are relying on it for their online stores.

Shopify is constantly enhancing the user experience with its new and advanced features. In comparison to all the online platforms available, Shopify is the easiest to access and is certainly gaining popularity.

Get in touch with us

Entrepreneurs who wish to expand their business and gain advantages of marketing strategies can contact the leading Shopify website agency Digital Kangaroos.

Assisting websites locally and globally with web development and marketing solutions, we also help in building your Shopify e-commerce website.

E-commerce is the process of distributing and selling products or services digitally using the internet. It is a business environment...

E-commerce is the process of distributing and selling products or services digitally using the internet. It is a business environment that involves selling and buying or transferring money through the Internet.

E-commerce has now become one of the most effective digital marketing strategies for small or large businesses across the world because it has so many advantages when it comes to online selling and the promotion of products or services.

Why an E-Commerce Website?

There are many reasons, why an e-commerce website is important to online businesses. One of the most important reasons is that it allows you to reach out to more customers, and generate leads and clients. Since people nowadays prefer not to go out all the time, they tend to do online surfing and shopping or prefer to go to stores near them for other general day-to-day needs.

Creating a website or an online platform (store) will surely enhance brand awareness by helping you increase your online presence and attract more customers to your offerings. This helps in engaging with your existing customers, finding out what they want, and communicating in a better way with them. No matter where you are, you will also be able to keep in touch even when your customers are miles away from you which means that your bond with customers can continue without creating or adding up any additional costs.

Another benefit of an e-commerce website for an online business is that it enables you to start selling or buying products or services straight away. There is no such need for large amounts of capital or any other resources. Moreover, this kind of strategy will surely help small businesses to further grow their client base.

More opportunities can arise through an online platform or say e-commerce website, social media marketing, or apt optimization. The internet also allows online businesses to take advantage of this channel without having to spend too much or out-of-budget money. So, it is a great opportunity for online businesses to build their brand identity and spread their brand awareness.

They can use social media platforms and can also list their products on online marketplaces, or even create their own e-commerce website with product offerings at greatly reduced costs if compared with general or traditional methods.

Digital Kangaroos, a premier web development and digital marketing agency offers exclusive services in designing E-commerce websites for different businesses.

Given below are 5 reasons why having an e-commerce website is important for your online business:

1. E-commerce Helps Online Businesses to go Global and Help Customers Pursue Diversity

An e-commerce website allows a business to reach more and more customers for sales, generating leads, and marketing. In some cases, it can even help you to achieve rapid growth if the selling product over your online business is right.

A good way to do this is through online marketplaces where you can certainly sell your products or services. But of course, you will need a well-optimized and good website that precisely matches customer expectations and any other requirements so that you can get better results in terms of traffic and conversions which means an increased sales funnel.

2. It is Always Open to Customers

You don’t always have to worry about opening hours when you are digitally equipped with an e-commerce website because it is always open for its customers by providing them with products or services at any point of the day. Your main objective should be to build a brand or a concept that people can use easily and also whenever they need it most with the least possible hurdles to face.

Having an online website or online store provides 24/7 access to your products or services around the world so that potential customers can easily purchase your products anytime they want to. This allows businesses to increase their sales funnel by offering products or services at different prices in different time zones. It also increases accessibility which eventually results in an increased revenue.

3. It Helps to Establish and Strengthen Your Brand Identity

An e-commerce website truly lets you establish your own brand identity by merely showcasing your products to be sold. You can do this through any digitized pattern, whether pictures, videos, or text, or maybe through all of it.

The look and feel of all the digital patterns should be consistent with the message you are certainly sending out to attract the respective prospects so that they can stay on your site for longer periods of time.

Basically, e-commerce helps you to establish a brand identity or brand value for yourself on an online platform so that customers can know more about your brand or company’s offerings, products, and services and make it even easier for them to distinguish between different brands present online and purchase the desired product by themselves. This generates greater revenue and drives leads.

4. E-Commerce Website is Comparatively Easier & More Convenient

There’s no hassle or mess while purchasing online because users just need a device like a laptop, tablet, or mobile phone to access your website where they can surely browse products or services and place orders. With good payment options, it takes only seconds to complete the payment process and thus, purchase.

Adding to its advantages, it also provides secure and safe transactions without any spamming or other such things. An e-commerce store always provides ease of access to all your services or product categories providing several other options to choose from while allowing customers to pay conveniently through any of the online payment portals or platforms. This increases customer satisfaction which ultimately helps in growing revenue figures.

5. E-Commerce Offers Better and Digitalized marketing opportunities

An online store always allows digital marketers to create a buzz about their products by including Search engine optimization-friendly keywords, web copy, and images among other tactics which certainly generates greater exposure for the brand’s service or product line(s) helping all the companies to expand their brand and customer reach.

An e-commerce website for your online business is surely not like a regular one that you use to share information or communicate with your regular customers. It’s also an excellent online platform for marketing because it has all the access to information about online visitors or customers which ultimately helps you to promote other related products. This also allows you to increase the brand awareness.

Wrapping Up

So, it is time to go ahead and get an e-commerce website or platform for your online business in order to increase revenue numbers or sales funnel in the long run.

Setting up an e-commerce shop is easy enough for any brand or small business who further wants to expand its sales opportunities. Digital Kangaroos is just the most suitable place that can help you take your business online.

From small business apps to a brand’s personal platform or e-commerce apps, internal employee communication apps, fitness apps, religious apps,...

From small business apps to a brand’s personal platform or e-commerce apps, internal employee communication apps, fitness apps, religious apps, and more—there is an app for anything you can imagine.

Apps can either be developed as an extension of your existing business or they can be used to create any new business or brand from scratch.

Whether you want to develop an app for your business or build the next Zomato or Uber, this guide is for anyone who wants to create a great mobile app.

How to make an app: a step-by-step guide

Mobile app development can definitely be segmented into two categories – development and post-launch.

This guide will help you from start to finish. Meanwhile, you must feel free to click around to the sections that are quite relevant to your needs. Some of you might like to start from scratch, while others might like to edify their knowledge in the process.

The Best Digital Marketing Company in California will help you get thorough with the process.

Given below are 9 easy steps to create a mobile app:

While it is amazing to start building the app right away, there are many steps you need to take before the core process of development begins. These steps are quite critical to the success of your own mobile app, so let us not skip over them.

Step #0 — Starting from an idea for the mobile app

Whatever your idea might be, you must first ensure that your app is really solving a problem of common people. Then you need to make sure that anyone else is not already doing what you have been wanting, in order to avoid copyright issues. If they are, you should have some differentiators that can separate your idea from the upcoming or existing competition.

Step #1 — Define your aims and perspectives

The app development process must always start with clearly defined aims and perspectives.

What are you thinking to set out to achieve? What problems are you preferably trying to solve?

Your goals should ultimately establish every single and your entire mobile app development process. If these are not clearly defined from the beginning to the end, it is easy to get puzzled all the way long.

Step #2 — Conducting required market research

Creating a mobile app without market research can result in a waste of your time, money, and even many important resources.

• Create all the possible surveys
• Conduct more and more interviews
• Run a main focus group that might help
• Research all about your competition
• Figure out how to create a mobile app that further improves the customer experience

Step #3 — Deciding features that your mobile app must include

Think about your app’s core purpose and functionality. This is where the features should always be focused.

Lots of people are generally tempted to add some extra and unnecessary features to an app. This makes it irrelevant and some of the features can even take away relevancy from your app’s primary purpose. Each feature should normally be added.

Examples of such popular mobile app features include:

• Push notifications
• Questionnaires and surveys
• Video, image, and audio hubs
• Community walls
• GPS capabilities
• Booking or buying capabilities

Step #4 — Research on existing solutions

The final step that you need to take in the pre-development or development process is researching all the existing solutions. Before you waste your valuable time and resources on figuring out how to build an app and other components from scratch, it is always a great idea to check and see if that solution is already available in the market, and if yes, then in what form.

Step #5 — Working on technical specifications

Take the wireframes that you have already created during the pre-development or development process and use each of them to create a “tech spec.”

These are some of the inner workings behind the scenes of your own mobile app that nobody normally sees. Sometimes, it makes sense to logistically change things around as it will definitely save lots and lots of time and money.

Step #6 — Set overall measurable milestones

Setting up all the measurable milestones will help you keep you and your team on track during the mobile app-making process.

The idea here is to mainly separate your massive development project into all the smaller chunks possible. This will make it easier for you to work on it rather than just observing a large project and worrying about it.

Step #7 — Creating possible minimum viable product (MVP)

As you start building the mobile app, you should always be developing an MVP—minimum viable product. The app idea behind an MVP is that it definitely forces you to think about your app’s most valuable and essential features.

Step #8 — Ensure the quality of your mobile app

Once your MVP is finished, and you have a perfectly working app in your hand now, you need to test it before any sort of deployment procedure.

Your mobile app must be tested on many real-time and actual mobile platforms.

Step #9 — It’s time to deploy

It’s time to let your mobile app reach real-time customers and get live.

Your primary focus right now should be visibility and uptime. Make sure that your mobile application is fully functional and apt for the end user. You definitely don’t want your servers to crash or something more like that.

Post-launch

So, you have now learned how to build an app; that sounds great! However, the mobile app development process is not over yet. Once the app has been deployed, there’s still plenty of work remaining to be done after you have launched.

Make sure that you are ready with all your plans and are working accordingly for the post-launch steps.

1. Marketing your own mobile app

Your app is quite a business; treat and work on it accordingly. Would you like to launch a new business or brand without any promotion? Obviously not.

You might have the best app on the planet, but your efforts won’t matter at all if nobody or say your own audience doesn’t know about it. Your app must be marketed appropriately to get enough and even great revenue figures.

2. Do not forget to track KPIs

Is your mobile app successful? The only way to answer this question and more related to it is by establishing and tracking KPIs i.e., key performance indicators.

Your app analytics and the available KPIs need to go beyond your mobile app performance metrics, like speed, visibility, and uptime or more

3. Try to continuously improve your mobile app

No app is surely perfect. Even the most successful apps in the universe have bugs and are constantly coming up with updates and changes.

The new version releases of your app or the updating aura should now be based on the user’s feedback.

Conclusion

Building mobile apps is surely not easy. Whether it is your first app or you have built multiple mobile apps, there is always room for updates and improvement.

It is a great way to first think, build an idea, and educate yourself about the process, instead of blindly picking a mobile app development company or procedure and just hoping for the best to happen. Digital Kangaroos, a stellar Web Development Company in California provides top-notch services in mobile app development.

In today’s world, a website is as important as setting up an offline business or can be even more important. Website...

In today’s world, a website is as important as setting up an offline business or can be even more important. Website development has been a part of business lifestyles nowadays. To grab the attention of clients, build clientele, generate leads, and boost the sales funnel for your business, it is important to create a website.

While creating a website, there are many viable considerations that one should keep in mind. From selecting a domain and host to coding integrity to UI/UX to graphics to content, it is all-important to take care of and work accordingly.

Website building is no longer a naïve job and if one cannot build a proper website, then the business or client should contact the expert to curb the situation. 10 things that are a must while developing a website are as follows:

Selecting a Domain and Host

It is the most crucial stage of building a website. Before choosing the domain or host, it is important to know the vitality of your business, to know the nature of your business, and to select the website template or host of the domain according to the respective needs.

One needs to take care that the domain name should reflect the brand’s identity and tell exactly what your brand or business is all about.

• Strategized design of the Website

While choosing the template for a website or setting the coding integrity for the website template, it is important to keep the design simple, secure, and sufficiently appealing for the customer, brands, and businesses.

There should not be large or distracting graphics or unusual images that might create a visual mess for the beholder and disrupt the brand identity, crawling, and more.

• Content Strategy

To rank better on the SERP or Google index, it is important to keep the content as a priority. Content should always reflect the brand and tell exactly what your business is all about.

One can easily connect the brand to the customers if one is able to create a connection with emotions. It is to take note to create a predictable, firm, and clear content strategy and follow it all throughout the development procedure.

• Graphic Orientation

Large images and unusual pixelation should not be added to the websites. Graphics are part of the user interface. Large images always disrupt the crawlability and this creates not so good identity for the brand.

• SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a must for any website. It not only helps in indexing your website on Google but also develops the authenticity and elevates the rank of your website. A nicely optimized website helps attract customers and makes it easy for the customers to reach out to your brand.

• CTA (Call to Action)

No matter what your brand or business is about, it is important to focus on the call to action. It not only adds value to your website but also generates a good range of leads and helps increase the sales funnel.

• Security of Website

We all are aware of the recently increased cyber attacks and data storage peaking. In such cases, it is important to register and get the SSL certificates for your site. This helps your site to be secure and safe and helps it to get rid of the chances of getting affected by the cyber-attack.

• Branding

Along with choosing the right domain name, it is vital to choose the right name for your business and create a relevant logo. Branding is a part of communication that directly connects the brand with customers and drives relevant customer traffic.

• Mobile Web

While creating a website, one must not forget to create a mobile-friendly website. Mobile web users are more in ratio as compared to desktop web users.

Hence, it is more important to create a website that is effective for both mobile and other web users and creates possibilities for reaching every single potential customer.

• Adding Social Proof

Building a website is not something where the potential stops. Adding social media platforms is also a must-to-know process and a must-to-add website feature. By adding social media, one can reach potential customers and garner good sales. Building a website is the most important part of building a business and creating a brand online. Proper branding can only be done with a good, firm, clear, authentic, safe, and secure website. Hence, one must keep the above-mentioned things in consideration to build an effective website and work on the business to raise it to a brand. You can avail of eminent quality services in Website development from WordPress Development Companies or contact us for more information.