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In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of...

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of a robust online presence is a well-optimized Google My Business (GMB) page. A properly managed GMB page can significantly impact your visibility, customer engagement, and overall online reputation. In this blog, we will explore the best ways to improve your Google My Business page, leveraging the expertise of Digital Kangaroos, a leading web development and digital marketing agency.

1.Claim and Verify Your GMB Listing

The first step to improving your GMB page is to claim and verify your listing. Visit the Google My Business website and follow the simple steps to claim ownership of your business. Verifying your listing adds credibility to your page and enables you to access and optimize its full features.

2.Optimize Your Business Information

Make sure that the information about your business is precise, comprehensive, and kept current. This includes your business name, address, phone number (NAP), website URL, hours of operation, and category. Optimize your description by incorporating relevant keywords to enhance your page’s visibility in search results.

3. Add High-Quality Visual Content

Visual content plays an essential role in captivating and involving prospective customers. Upload high-quality images that showcase your products, services, and premises. Include photos of your team, satisfied customers, and behind-the-scenes shots to add a personal touch. Regularly updating your visual content keeps your GMB page fresh and appealing.

4. Encourage Positive Customer Reviews

Positive feedback from customers serves as a valuable asset in establishing trust and credibility. Encourage satisfied customers to leave reviews on your GMB page by providing excellent service, requesting feedback, or offering incentives. Demonstrate your dedication to customer satisfaction by promptly responding to both positive and negative reviews.

5. Utilize Google Posts

Google Posts allows you to share updates, promotions, events, and other relevant content directly on your GMB page. Take advantage of this feature to engage with your audience and provide valuable information. Use eye-catching visuals, compelling headlines, and concise descriptions to grab attention and encourage user interaction.

6. Leverage Q&A Section

The Q&A section of your GMB page allows customers to ask questions about your business. Monitor this section regularly and provide accurate, informative answers promptly. This not only helps potential customers but also enhances your page’s credibility and demonstrates your commitment to customer service.

7. Monitor and Respond to Messages

Google My Business provides a convenient messaging feature that enables direct communication between customers and your business. Ensure that you enable messaging and monitor incoming messages regularly. Respond promptly and professionally, addressing customer inquiries, providing information, or directing them to the appropriate channels.

8. Use GMB Insights for Data-Driven Decisions

Take advantage of the valuable data provided by GMB Insights. This tool provides valuable information about how customers find your business, their engagement with your page, and other key metrics. Analyze this data to gain insights into customer behaviour, preferences, and areas for improvement.

9. Implement Local SEO Strategies

Optimize your GMB page for local search by incorporating local SEO strategies. Include relevant keywords, and location-specific content, and ensure consistency across all online directories and platforms. This enhances your page’s visibility in local search results and increases your chances of appearing in the coveted “Local Pack.”

10. Regularly Update and Maintain Your GMB Page

Consistency is key when it comes to managing your GMB page. Regularly update your information, respond to reviews and messages, and post fresh content. This shows that your business is active, trustworthy, and committed to providing excellent service.

Why Choose Digital Kangaroos for GMB Optimization? Digital Kangaroos is a stellar web development and digital marketing agency known for its expertise in optimizing Google My Business pages. Here’s why you should consider Digital Kangaroos for your GMB needs:

• Extensive Experience: Digital Kangaroos has a proven track record of successfully optimizing GMB pages for various businesses across different industries.
• Holistic Approach: The agency takes a holistic approach, combining its technical expertise with strategic insights to deliver comprehensive GMB optimization solutions.
• Customized Strategies: Digital Kangaroos understands that every business is unique. They develop customized strategies tailored to your specific business goals and target audience.
• Cutting-Edge Techniques: The team at Digital Kangaroos stays up-to-date with the latest trends and techniques in GMB optimization to ensure that your page is at the forefront of digital marketing strategies.
  
  Conclusion

Optimizing your Google My Business page is a crucial step in enhancing your online presence and attracting more customers. By following the best practices outlined above, as recommended by Digital Kangaroos, you can effectively improve your GMB page and leverage its full potential. Take control of your online reputation, engage with customers, and increase your business visibility with a well-optimized GMB page. Trust Digital Kangaroos to guide you through the process and unlock the benefits of a robust online presence.

As more and more people rely on the internet to find products and services, businesses must ensure that their websites...

As more and more people rely on the internet to find products and services, businesses must ensure that their websites rank well in search engine results pages (SERPs). That’s where Search Engine Optimization (SEO) comes into the picture. In this blog post, we’ll discuss why your business absolutely needs SEO and how SEO services offered by Digital Kangaroos- the premier web development and SEO agency in Punjab, Delhi, California can help you achieve your goals.

The Main Objective of SEO

The primary objective of SEO is to improve a website’s visibility in search engine results pages. When a user enters a query into a search engine, they are presented with a list of results that are relevant to their search. The goal of SEO is to ensure that your website appears at the top of the list when users search for keywords related to your business.

SEO involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. This, in turn, helps to increase the website’s ranking in SERPs. By ranking higher in search results, your website will receive more traffic, which can translate into more leads and sales.

Why Your Business Absolutely Needs SEO

Now that we understand the main objective of SEO, let’s take a closer look at why your business absolutely needs it.

Increased Visibility

As we mentioned earlier, SEO is all about improving your website’s visibility in search results. When your website appears at the top of the list, it is more likely to be clicked on by users.  This increased visibility can lead to generating more traffic for your business website, which eventually translates into more leads, conversions, and sales.

Better User Experience

SEO is not just about optimizing your website for SERP. It has a lot to do with enhancing the user experience on your website by optimizing the structure as well as website content.

This, in turn, can lead to longer visit times, lower bounce rates, and higher conversion rates.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way to promote your business online.Unlike paid advertising, which requires ongoing investment, the benefits of SEO can be long-lasting. Once your website is optimized for search engines, it can continue to rank well for months or even years to come if the content is timeless.

Competitive Advantage

In the day and age of digital, it is essential to stay ahead of the competition. The investment in SEO helps you gain a competitive advantage over your competitors. If other businesses in your industry are not investing in SEO, you can use this to your advantage by ranking higher in search results and attracting more traffic to your website.

Increased Trust and Credibility

It gets a lot easier to build trust and credibility with your customers by achieving top ranks in search engines. Users tend to trust websites that appear at the top of the list more than those that appear further down. By investing in SEO, you can demonstrate to your audience that you are a reputable and trustworthy business.

If you’re looking for SEO services, Digital Kangaroos is a premier web development and digital marketing agency that offers a range of services to help businesses improve their online presence. These services can help you with everything from keyword research and on-page optimization to link building and content creation.

Here are some reasons why you should consider seeking SEO services from Digital Kangaroos:

Experience and Expertise

Digital Kangaroos has a team of experienced and highly skilled SEO experts who have worked with businesses of all sizes and in various industries. They have a deep understanding of SEO and keep up-to-date with the latest industry trends and best practices to ensure that their clients receive the best possible service.

Customized SEO Strategies

Digital Kangaroos understands that every business is unique and has its own set of goals and objectives. That’s why they develop customized SEO strategies tailored to each client’s specific needs and objectives. This approach ensures that their clients receive the best possible results.

Holistic Approach

Digital Kangaroos takes a holistic approach to SEO, which involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. By taking a comprehensive approach to SEO, they are able to achieve better results for their clients.

Proven Track Record

Digital Kangaroos has a proven track record of success in delivering results for their clients and has helped them achieve better search engine rankings, more website traffic, and increased leads and sales.

Transparency and Communication

Digital Kangaroos believes in transparency and communication and keeps their clients informed throughout the entire SEO process. They provide regular updates on the progress of their client’s campaigns and are always available to answer any questions or concerns their clients may have.

In a nutshell, Digital Kangaroos with its experience, expertise, holistic approach, proven track record, and commitment to transparency and communication is a trusted partner for businesses looking to improve their SEO performance.

One part of digital marketing is generating leads, and it is the foremost step.  The increased engagement on the internet...

One part of digital marketing is generating leads, and it is the foremost step. 

The increased engagement on the internet has increased the difficulty in retaining customers on the website. It is overwhelming to generate leads and effectively turn them into consumers. 

Growth marketers need to lay out a specific set of strategies to enhance lead generation. Although it is beneficial for every e-commerce website, optimizing the website is the ideal option for small enterprises to generate leads. 

But why is SEO important, and how can you optimize your website? Continue further to clear all your doubts. 

Why is SEO important?

SEO has proven to be a crucial digital element. Optimizing the website helps the enterprise to be on top of search engine rankings. 

With a good SEO strategy and planned tactics, it is possible to glorify the business. However, it requires patience to convert the leads into actual revenue. 

The SEO strategy should be drafted to suit the needs of the business type. The optimizing strategy should be strong enough to not be affected by the search engine algorithms. 

Google is the most used search engine in the entire world, and YouTube seconds it. The growth marketers set up the strategies according to the analytics of Google rankings. 

Better SEO tactics mean better user experience. Analyzed and calculated SEO techniques would increase the chances of solving the user’s queries. 

SEO experts use backlinks and local citations to target a specific area’s audience. Adding regional keywords will improve the chance of higher search engine rankings. 

SEO bestows new techniques and practices constantly. Constantly monitoring and updating the strategies maintains the website’s top position. 

SEO has long-term effects, although it takes time to observe the desired results. Even a failing website will be in the top searches with the best SEO tactics.

How do Optimize the Websites to Generate Leads?

Now that we have understood the basic importance of optimization, let’s move further on how to optimize websites. 

• Multifaceted Approach

Having a multifaceted approach is necessary for life, especially when expanding your domain. A planned SEO tactic yields the best possible ROI. 

It is pivotal to maximize efforts in different areas to optimize lead generation. Not all components of some tactics need to be implemented. However, it is beneficial to tamper with some of the strategies. 

A successful SEO utilizes organic SEO, Pay-per-click advertising, and social media marketing. 

Generating leads is the first step, but leads are nothing without the engagement of the audience. 

• Optimizing the Website 

A user will only be attracted to a user-friendly and easily accessible website. Although gaining traffic is the key purpose of lead generation, responsive web design converts the leads into consumers. 

The easier the website navigation, the longer the potential buyer would stay. They would click the back button faster than Usain Bolt if it makes the task difficult. 

The content and design of the website should be of premier quality. So should you put more emphasis on the colors, the design, or the content? That’s a pondering question. 

• Enhance Usability

The website design should be easy to navigate for both new and old users. 

Not too many changes should be made to the website constantly. Subsequently, the dedicated visitors would lose their connection with the website. 

Further, pop-up ads are a great way to result in CTA actions. But giving too many pop-ups might annoy customers, especially contemporary buyers. 

Too many pop-ups waste their time while surfing through the website. In return, they would head back and give the website a high bounce rate. 

Pro Tip- Use pop-up ads at an appropriate time and website page. Pop-up ads during checkout or at the payment option will give adverse results. 

• Mobile-Friendly Design 

As said earlier, it is better to have a responsive web design. A few of the potential buyers visit the website in desktop view. 

Mobile devices contribute to 80% of website engagement. If the website is not designed for mobile devices, it is likely to receive a higher bounce rate. 

Simplified websites with easy access buttons enhance the user’s experience. It further gives the appearance of a professional website. 

There is no need for complicated fonts and designs. This would make the text unreadable and incompetent. Besides, the website looks unprofessional. 

Always opt for a minimalist approach to e-commerce websites. 

A simple website is an effective one!

• High Speed 

No one has enough time to surf through a non-accessible website. 

If the website takes time to load, it compels the customer to leave the website, which gives a higher bounce rate. Thus, not generating leads. 

Enhance your websites with online tools for lead generation. 

• Optimizing the Landing Pages

Landing pages are an excellent way to generate traffic. Providing appropriate information brings the potential customer to the landing page offering the same information. 

Using A/B testing sets a benchmark for a particular SEO strategy for lead generations. This would help to know if the landing page needs improvement. 

Try to adapt the strategies according to the user’s liking. However, keep in mind to not duplicate the content on your website. Google Analytics does not appreciate plagiarism. 

The pages should offer a clear message, keeping in mind the target keywords. Additionally, there should be a connection between the lead generation source and the landing pages. 

Remember- Keep the content and design visually appealing and consistent. 

Final Thoughts

It might sound overwhelming to generate leads by optimizing the websites. It is not the task of a single individual. 

It requires a hard-working and skilled digital marketing team. However, hiring one is a daunting task. 

If you need to hire a digital marketing and web development agency, you can always visit Digital Kangaroos. We specialize in SEO strategies and web development. Our team works diligently to bring forth the best results for your website. 

The sweetest, most amazing, and simplest era of phonebooks is now definitely long behind us, and the trees surely thank...

The sweetest, most amazing, and simplest era of phonebooks is now definitely long behind us, and the trees surely thank us for that!

But that actually does not mean that it is no longer a nice perk to have your business in an online directory—it is definitely a must-have.

However, many small businesses cannot be really expected to upgrade their technology at the rate of large groups like Google or Microsoft. Hence, we are here to help you take the very first step of getting your own business listed on GMB (Google My Business) by merely answering the following queries:

• What is Google My Business in general? And why is it important?
• What are the benefits of Google My Business?

What is GMB (Google My Business)?

In short, Google My Business is generally like a virtual or say online directory or phonebook. Not only this, Google My Business can also make your business much easier to eventually be found on Google at any given point, but online, as the virtual phonebook or directories.

Google My Business is definitely a kind of free tool that normally allows your brand or business to get listed and to show up generally alongside other related small or local businesses whenever someone looks up to your brand or business name or to purchase some product or service or search a related term. Your business information for example your phone number, your business website, the handle’s address, hours, review ratings, and more will all be surely available on one easy virtual platform for every potential customer or audience.

Benefits of Google My Business Listing for Our Business

Despite those tempting and amazing funnel/statistics, many brands or businesses are still missing out on the beauty and usability of Google My Business. So, let us dive deeper into the goods and specifics of how a GMB strategy can benefit your small or large business. Digital Kangaroos is the best Digital Marketing Company in North India to guide you on the usage of GMB.

Check out the mentioned 9 GMB benefits:

1. Boosting sales through Google Maps

Seeing all the prevailing trends, we find quite quickly that Google search is effective for narrowing down many options and facts—especially for consumers who are nowadays using mobile or other handy devices.

For instance, people use Google Maps, even to locate all kinds of brands and small businesses nearby. When it is more convenient and easier for customers or visitors to come to your business if they find you somewhere close by, you are more likely to make that sale for sure.

2. Using Google’s 3-pack with Google My Business

In case you are not aware or if you have used Google’s local search results earlier over the past few years, you might have probably noticed that the only local listings to generally show above certain organic results on search engine result pages are in a limited and 3-pack format.

What most brands usually don’t know is that merely by creating a free Google My Business (GMB) listing, you can surely boost your local rankings and even the odds of being included in Google’s local 3-pack.

3. It helps you build trust with your own customers

One of the biggest known hurdles that consumers face today is building enough trust with a brand or business to confidently make a smooth purchase. As a business owner, for you, one of the simplest steps or ways you can take to help with that is to provide your audience with the business’s location on Google My Business.

4. Ratings on GMB boost your appeal

A higher number of people read reviews before even making a decision to purchase. With a GMB listing, customers or visitors will surely be able to review your business and leave certain feedback for others to see.

With this, over time, you will start to collect more and more reviews and a higher plus great overall rating (responding to certain reviews may also help you with this). This is especially helpful when you need to gain a competitive edge.

5. It helps you to increase your traffic

A common challenge for all local businesses is getting a sudden or gradual increase in the SERP or quality website traffic as well as possible in-store visits. While there’s no way to completely avoid certain ups and downs throughout the year, having a GMB listing can greatly help boost your numbers across the competition.

6. It helps you to know more about your customers/audience

It is no secret that the more you know about your audience/customers, the better you will be able to appeal to them. From your GMB page, by precisely navigating to the Insights section will surely give you a wealth of great and valuable analytics that will clarify how visible your business or brand is, who your target audience or customers are, and how they are in generally engaging with your respective business.

7. It helps you to be at the top of SERP

Just like all of us, Google always and also has a job to do. While sometimes to you it may feel like it might be working against you, Google itself wants to tell your customers about your brand or business or the product and services that you provide because it surely needs to provide searchers with the most efficient and valuable information.

The more Google knows about your business, the higher it will primarily rank you at the top of search engines.

8. It helps in increasing the Engagement With Your Brand

Google My Business profiles also provide ample opportunities in larger areas for engagement with your visitors. Potential customers can definitely access your website with just one tap or click.

9. Get Ahead of Your Competition with GMB

Ranging from the longest blog to the smallest snippet of content, your GMB description gives you a great opportunity to stand out precisely from your competitors is usually a consumer’s initial scan through provided search results. It displays certain brief descriptions to help many users quickly identify if your brand or business is what they’re generally looking for.

Get Started with Listing your Business on Google My Business Today

Setting up a Google My Business account is definitely painless and requires minimal maintenance once it is in running terms. Even if you are short on time, you can also find a digital marketing partner to really help you with Google My Business. Either way, we know that GMB is surely not a want-to-have thing, but a need-to-have asset to precise your marketing plan.

SEO is quite a controversial topic regarding which many individuals exercise different opinions. There are a plethora of SEO myths...

SEO is quite a controversial topic regarding which many individuals exercise different opinions. There are a plethora of SEO myths that we hear in our day-to-day lives that need to be exposed and addressed effectively. People still need to be made aware of how search engines work.

Here are some reasons why a lot of people have a belief in SEO myths:

REPETITION

The repetition of SEO myths makes them seem quite believable. They are often shared on various platforms which include social media, presentations at multiple conferences, blogs, and a lot of other places as well.

However, one should not argue if myths are encountered. Instead, awareness should be created among people. The queries of people concerned with the myths should be cleared hence making them aware of them. People should be showered with enough proof so that their vision becomes crystal clear.

• MYTHS ARE GENERALLY THE “EASY ANSWER”

People view SEO as free traffic. It is often noticed that the too-real-to-be-true answers come out to be SEO basics. Such answers can ironically cause harm to the clients.

Precautions should be taken before implementing such answers otherwise they would cost a lot. In some cases, SEO would bring forward an inappropriate search from a long time ago. Implementing such a result can produce unwanted effects. You should stick to the most recent search results.

• EXCESSIVE INFORMATION

There is a plethora of information in the form of articles, documents, guides, eBooks, podcasts, and on and on. In other words, there is an overload of information. This overload ironically causes misinformation rather than information. To counter this flaw one should stick to communication. This would prevent the messing of results. Credible sources should be followed.

• A BELIEF IN RANKING

There is a spontaneous belief among people that whatever ranks high on Google is credible. People generally go for the top search results. Google does not always give a high ranking to correct answers. There is a lack of accuracy. Thus, there is a strict need to filter every speck of information. The sources should be thoroughly checked if some context has been morphed or not.

• LESS CRITICAL THINKING

The information should be gathered and processed before taking any kind of action in order to do the best for the brand or business. Everything should be examined from head to toe in order to be on the safer side.

You should question everything. Experience and knowledge should be used to have a good perspective of things. The best possible results should only be focused on. One should be blunt while dealing with stuff.

• THE SOURCE SEEMS FINE ENOUGH

There are a few sources on the internet that provide erroneous and misleading information. There should be a production of only legitimate information. The misinformation can cause problems for clients.

Many authors go with writing wrong stuff which turns out to be of no help to the customers. Reputable publishing sites generally admit their mistakes and correct them whereas the irresponsible ones tend to ignore them. Two or three verified sources should be checked that are extremely trustworthy.

• SEO’S ARE CONSIDERED THE BEST

It is regarded as the best practice in the field of e-commerce. However, SEO lags behind in other fields such as news and enterprise. Some SEO practices that are regarded as the best could eventually turn out to be the worst for other websites. There is an unavoidable variation. In order to resolve the myths associated with SEO, an educational approach has to be followed. Broader aspects have to be evaluated especially about how things work. The misunderstandings should be cleared at any cost. You can follow Digital Kangaroos for more information.

“A fancy website built without conversion rate optimization strategy is more like a car having no wheels – physically present...

“A fancy website built without conversion rate optimization strategy is more like a car having no wheels – physically present but going nowhere!”

Do you know you just have 0-8 seconds to impress your visitors?

96% of the visitors don’t make a purchase.

 A 1-second delay in load time can reduce your ROI by up to 7%.

Surprised?

Conversion of visitors to customers and leads is the key objective of every business, online or offline – big or small. However, the factors affecting the conversion rates are multitude. The best way to do this is to try and test what works best for you. But, in this competitive world, no one has that much time, budget, and resources because a single blip can rule you out from the competition. Digital Kangaroos- the best web development company in Punjab brings you some time-tested web development tips that will help you gain visibility, establish brand recognition, and of course boost conversion.   

Great Website Foundation

A fancy website built without a conversion rate optimization strategy is more like a car having no wheels – physically present but going nowhere. The same goes for the website. Your website needs a strong foundation along with rightly placed things for a great push. Here’s what you need for a solid foundation:

• Professional Design

To make a dynamic impact in front of your customers, you need to tell them that you really care for them and are serious about your business. The golden way to do this is by giving a professional touch to your website and getting it designed by the best web development agency in Ludhiana.  

Make sure that your design is unique, professional, and eye-catching.

• Update Regularly

Apart from design, make sure that your web development takes place on the latest programming languages, and frameworks and is fully secure. Keep updating your plugins, templates, and other software regularly so as to keep the hackers away. Add site security to make your website reliable and trustworthy.

• Clean Design

A clean design ensures that your website is navigation-friendly. All your links, whether in the footer, navigation bar, or other service/product pages should be super easy to find. Don’t assume that the user will be digging deep to find the required thing. It isn’t a hide-and-seek game, it’s a clear business!

If your website is loading slowly or lacks impressive design, you’re going to lose your customers anyhow. Connect with the best web development company in Ludhiana to give a solid foundation to your website. 

Keep Search Engines Happy

Gone are the days when SEO was all about stuffing keywords. Now, it is more about the user’s search intent. The more you rank on relevancy parameters, the higher you will rank on SERPs. Keeping search engines happy, is keeping your visitors happy too! Here’s how you can do that.

Responsive design

Back in 2015, mobile search surpassed desktop search. Even in the latest 2021 algorithm updates, Google has made clear that only responsive or mobile-friendly web pages will be allowed to index. The intentions were made crystal clear when Google launched their mobile website tester. This test will allow the user to check and verify their websites for mobile devices.

Before giving a green signal to your website, make sure it passes this test. Any red flags should be sorted as soon as possible.

On-page SEO

It’s always worth taking out few hours and learning how to do SEO for your website. Well, off-page SEO may be left for the professionals but with some minor tweaks in your content, you can easily achieve an optimized page.  These simple and small changes will help you gain a better position on SERPs as compared to your competitors.

Listen to Your Customers

Your customers are your best advisors, listen to them. It’s always best to sit with them or call them for feedback. Use the analytics to learn how your clients interact with your website. The length of the page doesn’t matter. What matters the most is the engagement levels of your landing pages. Consult the best web development company near you for a quick review of your website and get an action plan designed if the values fall below the desired ones.

Eliminate Unnecessary Elements

Your web design is going great. You have left no stone unturned to make it engaging and alluring. But, there are certain elements that unintentionally hinder your conversion rates if you’re not careful. For example: your navigational bar may attract customers and hinder the conversion coming from the home/landing page. Most webpreneurs prefer either going for a single-page web design or just removing the navigation (menu) completely from their website.

 Adding elements such as unnecessary images and sign-up forms to your websites distract the visitors from clicking the call-to-action button, thereby, increasing the bounce rate.

Fear of Missing out

Your website must convey a sense of urgency to shoot up the conversion levels. Establishing FOMO or fear of missing out is a great place to start. People are more likely to buy services or products that make people feel at a loss when they don’t buy the available product/ service or avail of the offer. Hubspot reported that using a red CTA button increases the conversion by 21%. Additionally, using timers on the website persuades the visitors to make a decision immediately. 

Key Takeaway – Never Stop Improving

Even though there are a plethora of adjustments that you need to make to skyrocket your conversion rate, it may be difficult to draw conclusions too early. Audiences may respond to different changes differently. Keep testing and improving to understand what works best for your audience. And don’t forget that your web analytics is your Excalibur that helps you fight through every situation. 

Still confused about optimizing strategy? Looking for the best web development agency in Punjab to step into the online world?

We at Digital Kangaroos– the best web development and digital marketing company in Ludhiana/Punjab, are working round the clock to deliver the best digital solutions for all your business needs.

Internal links are arguably the most underrated SEO strategy for getting high ranks in SERPs. It’s completely in your hands...

Internal links are arguably the most underrated SEO strategy for getting high ranks in SERPs. It’s completely in your hands as you don’t have to look up to some agency to do this for you. Internal linking indeed helps you rank higher in Google with a 100% success rate.

Internal links are the links that point or go from one page to a different page on the same website (domain). The primary role is to make the website navigation friendly. Both, search engines and users use these internal links to find content on the website.

Why internal linking is important?

There are three main reasons why we need internal linking.

• Crawlability: It helps search engines and web crawlers discover new pages that can be indexed.
• Authority: Internal linking boosts your Page Rank i.e. power up other pages as well and spread link-equity around the website.
• Relevance: Apart from aiding users in navigation, they also help search engines to better understand what the page is all about.
  
  How you can use internal linking to boost your ranking?

There are many types of internal links that you can use on your web pages such as the menu, homepage links, footer links, etc. In addition to this, there are links that you can add to your content. These are called contextual links.   

Contextual links point to related or interesting content on your website. Through anchor tags and text, it allows search engines to find out what your page is all about and determine the page rank.  So, good internal links are a vital component of a successful SEO strategy.

You can begin by:

Determining a logical hierarchy of your site structure

Consider your website as a mind map. The homepage should be on top, followed by the sub-categories that should branch out from that such as the services page, about us page, blog, etc. And, from these topics, you can branch out to other sub-topics.

For example: If your website is about digital marketing, the services can branch out as PPC, SEO, SMM, etc. These branches are created using internal links.

But, this mind map is pretty basic and may not give entire information to the web crawlers or search engine bots.

To counter that you can create:

Content Hubs

Content hubs are just an interlinked collection of all web pages related to a similar topic. Here you create pages around a topic and its sub-topics and link them internally through phrases or keywords.

For example, You can further group Blog> Link Building Guide into subtopics such as broken link building, guest posting, tips for bloggers, etc. These pages would be linked with the main category but don’t miss out on linking these pages internally with each other as well.

This will boost relevancy and your pages will get internal backlinks that certainly boost the overall page authority. Also, creating internal links between related pages will help all of your pages rank high on Google.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Now, what if you have created hundreds of pages without any specific structure in mind?

Identifying each page and finding its relation would be tedious. Here are three ways to find internal linking opportunities:

• Google’s ‘site’ Operator:

Use the ‘site’ search operator in Google to find all the pages related to your website. For example, you want to link all pages that include ‘digital marketing tips’ on your website.

Open Google and type:  

site:<website-name>/<category>/ “digital marketing tips”

This will list down all the pages having the ‘digital marketing tips’ phrase. Open individual pages and start linking them with each other.

• Perform Site Audit

There are many site audit tools (both free and paid) that help you look out for link-building opportunities. If that feels too technical, you can consult a professional web development and digital marketing agency near you to do the site audit for you. These professionals will remarkably amp up your rankings by making the most of link-building and other SEO strategies.

•  Identify Power Pages

There would be some pages on your website that are powerful, have great visibility, and have earned external backlinks. Such pages have more ‘authority’ that can be passed on to other pages as well on your website. So, you can use these pages to link back to your internal pages with similar intent.

Whatever method you choose, just be cautious not to force the links unnecessarily if the things are irrelevant. Also, don’t flood your page with internal links.

What if you don’t have any pages with good ‘Page Authority’?

Contact Digital Kangaroos– the best web development and digital marketing agency in North India, for a complete site audit today.  Get back on rankings now!

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds...

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds against their favor. Here’s how you can build visibility and brand recognition for your restaurant and boost your revenue.

The key to any successful business lies in knowing how to market your products/services to the audience in the right way.  For that, you need to look out for answers such as:

“How to attract people to my restaurant?”
“How to gain visibility in the local market?”

“Why is my existing website not drawing any results?”

The answers to your apprehension lie in digital marketing. Well, you might get some recognition via traditional marketing methods such as flyers and radio commercials. The truth, however, is that in today’s world, it’s the online presence that makes you authentic, genuine, and popular.

Without a strong online presence, you will sooner or later be dominated by your competitor who has an exceptional digital aura. But you don’t have to worry! Digital Kangaroos is here to help you. Here are a few top digital marketing strategies for the restaurant business that actually work.

Add Credibility to Your Website

Around 88% of the customers explore the internet to check the credibility of the products and services offered by a restaurant. Having an unprofessional website may make your customers bounce off and find another better option.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Your website should be professional, user-friendly, and fully functional. All the links should be working properly. The customers should be able to navigate through your menus, contact details, website online ordering, takeaways, or delivery options.

Around 45% of the searches made on Google are local and are preferably made on a Smartphone. “Near me“ and “Buy… online” queries on mobile devices have risen remarkably by more than 200% from the last year. Also, approx. 50% of the ‘near me’ searches ultimately result in physical store visits. Your website must be optimized for mobile users to capture all the local queries.   

Connect with the best website design and development Company to bestow a professional and competitive look on your website. Invest some money to get a professional logo, HD food, staff, and outlet pictures. This infuses a sense of intimacy with your restaurants, even before the customer visits them.

Local SEO

SEO for the restaurant business is one of the vital steps in attaining visibility and brand recognition. If you want to increase the organic traffic to your website, then SEO is your answer.

If someone searches for, “best vegetarian (or, your specialty) food near me”, it’s the SEO ranking that helps the netizens find you. 

Read this blog to master the local SEO yourself.

A few other points that help you boost SEO:

• Start a blog. Answer the queries, and share insights, information, recipes, tips, etc. with the visitors.
• Include local keywords on almost every page of your website.
• Create a Google My Business Account and give desired information that helps the users locate and connect with you.
• Perform link building.
• Create a Shopify account to enable online ordering. 

If you are new to SEO, always consult a professional digital marketing agency on how to begin.

Online food Ordering

The generation today can be better referred to as ‘A generation of digital nomads’ as whatever they need or want should be accessible in a few clicks!

People today expect their favorite restaurants to allow them to order food online. Being a restaurant owner, you may be missing a lot of opportunities, if you have not jumped on the bandwagon of the online ordering system.  You can easily start generating extra income by building an eCommerce website with Shopify.

Going with the digital flow doesn’t only ease the lives of your customers but ensures your exponential growth in the competitive market. Reach the best Shopify service providers as they help you:

• Establish your online ordering system
• Reach the right audience at the right place and time
• Stand unprecedented in the local food industry

Read this blog to learn best DIY content marketing ideas

Gain Followers on Social platforms

Having a website with great SEO is one side of the coin and the other side belongs to social media. It’s the social media that makes you popular instantly. There are approx 1.69 Billion people on Facebook which means that a major share of your audience can be found on social media itself.

Go for a strong social media presence. Host contests, giveaways, free meals, free dine-ins, recipe sharing, recipe contests, insights, etc. to grab audience attention and gain an impressive following. Encourage users to like, share, and follow. Digital marketing of a restaurant without social media is indeed folly.

Social media offers a great networking medium.

Read More: Why Ranking High on Google is a Key to Make Money Online?

Use Influencer Marketing

If you are planning to scale your restaurant business, you definitely need influencers.

In simple language, Influencers are the celebrities of the digital world who have credibility and a loyal audience for a particular niche in thousands (if not in millions).

So, approach some food-specific influencers in your vicinity and invite them for a review or a free lunch. You can also approach the best digital marketing agency if you are unable to find one.

Partner With Other Local Businesses

Affiliate relationships with other small businesses or complementary businesses (not restaurants) such as local hotels, grocery stores, corporate offices, etc. Plan out a strategy and start working with one another. For example: by liking or sharing their posts, guest blogging, referrals, additional discounts to customers coming from there, etc.

This will add visibility and brand popularity to your restaurant business within your community.  

Running ads once a year or doing SEO occasionally won’t move the needle. Keeping high and consistent engagement online is the key to driving sales.

Read More: Nano to Mega Influencer- With Whom You Should Work?

Need help to take your restaurant business online or gain visibility on search engines?

Digital Kangaroos is one of the top web development and digital marketing agencies that can help you with all your specific needs and requirements in the digital world. Explore our portfolio to unveil how we have helped numerous businesses stand tall and vanquish their rivals in the market. It’s now or never!

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on...

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on mobile-first indexing. Find out more on how to deal with this major update and secure your position.

 John Muller, Search Advocate at Google, threw a major blow on webmasters when he confirmed that all desktop sites would be completely dropped from the Google index from March 2023. Only mobile versions of the websites would be indexed and ranked.

Desktop users will be redirected to m-dot (mobile) versions of the website by default. Muller’s statement also shared that apart from desktop sites, all the images and other assets of the desktop version of the website will also be dropped from the search giant’s index entirely.

Though mobile-first indexing has been there for quite some time then why this hype now?

 Any website coming live after July 2019 uses the mobile version for indexing rather than the desktop version. This meant that the mobile version was preferred for indexing and ranking over the desktop one.

What’s new?

But now, things are going to change. As a webpreneur, you have no alternative than to bow to fate with this new update rolling over the coming March. Now, you have to prepare your website to comply with new updates i.e. get your website optimized for mobile.

Here are a few mobile-first practices that you need to implement/follow to ensure smooth sailing through the next quarter.

Responsive Web Design

If your website is not having a responsive web design, then you don’t have a choice but to implement it right now. Contact the best web design and development company in your area and optimize your website for mobiles and other smart devices to bypass the breach. A responsive template ensures that your website stays similar irrespective of the device screen size.

Another advantage of having a responsive web template is that you don’t have to create different versions of your website for different devices.

Accessible by Googlebot

You need to ensure that Googlebot (Google’s web crawling software) can access your content and render it. If you are not using a responsive web design, then you should have separate URLs for your desktop and mobile website. Also, ensure that the disallow directive does not block the URLs.

Use identical meta robot tags for desktop and mobile versions of your website the crawler shall not crawl and index your page in case of any mismatch.

Totally avoid ‘lazy loading’ for your primary content. Lazy loading means deferring the content loading that is not critical or visible. Googlebot would not crawl any content that requires any kind of human intervention such as clicking or typing.

Similar UX Across all Platforms

Whether your user is viewing the website from a desktop or any mobile device, user experience should be similar in all aspects. The content should be the same in all the versions of the website. Keep your H1, H2, and other heading tags consistent and appealing.  Additionally, analyze your structured data and update it as per requirement.

Ad Placements

Ads can make or break your business. Improper placing of ads can hamper your mobile rankings. To know more regarding ad placements, read the Better Ads Standard for the best user experience.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Focus On Your Visual Content

When it comes to visual content such as images, videos, etc., each one has its own best practices to follow. 

For images, providing high-resolution pictures with mobile-supported formats is inevitable. Include images that are high-quality and don’t shrink (or, look too small) when viewed on small screens. The same applies to videos as well. The videos should be placed appropriately on the page as placing them too far down the page would force users to scroll unnecessarily.

For all visual components, avoid using dynamic URLs because if the URLs keep changing, Google won’t be able to process these components correctly for mobile-first indexing.

Final Words

Things are evolving rapidly and so is the digital escape. People nowadays prefer handheld devices for accessing the internet rather than using a desktop or even a laptop. The primary reason is the convenience and ease offered by mobile phones.

Google always keeps user experience as its foremost priority. Their decision to solely prefer mobile-first indexing is a brilliant way to show how Google cares for us and how much we rely on mobile phones.

Is your website not optimized for mobiles? Then it’s the right time to do it.

We at Digital Kangaroos, the top-rated and best web development and digital marketing company, are here to take your business to the online world and make you visible. Our extraordinary and out-of-the-box thinking strategy helps you emerge as a brand and get an instant revenue boost. Contact us today!

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on...

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned!

The top Indian blogger and Marketer Sorav Jain shared in his blog that with the right and strategic SEO techniques, it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial to gain maximum organic traffic from local searches. Let’s dive in. But before that, let’s first understand.

What is Local SEO?

Local SEO is a subset of Search Engine Optimization where your online presence is optimized to attract more business traffic from relevant and niche searches.

For example: If you search for top takeaway restaurants in Ludhiana. Google will give you local results (snack pack) first, followed by a list of organic results. It’s very important to get a top position on this snack pack as 46% of the clicks are made in this local search box.

Check Your Mobile Friendliness

The first step is to make sure that your website is optimized for mobile. According to search engine watch, 63% of the users are performing local searches to find a business. And, out of them, nearly 79% are mobile phone users. 80% of mobile phone users end up making a purchase. In simple words, every fourth query out of five converts.

You can use Google’s mobile-friendly tool as your first step for the local SEO checklist. Enter your website and check whether it’s mobile-friendly or not. For example, here is a test report after testing our own website https://digitalkangaroos.com.

The Page is Mobile Friendly

If your website is not mobile-friendly, contact the best digital marketing or local SEO company that will help you to make your website optimized for mobile devices.

Optimize Your Google Business Listings

This is one of the major parts of local SEO and is indeed very easy to do. Go to Google Business Page, register and claim your business.
Some Do’s and Don’ts while registering with GBP (Google Business Pages).
· Enter all your details such as an address, opening/closing hours, and contact number correctly as mentioned on your website.
· Pin your location properly. Add URL, description, and photos of your business.
· Also, keep on checking the information on a regular basis because Google provides an option for local edits “Suggest an edit”. It’s your responsibility to see that no one claims your business or makes a fake edit.
Have a look at our Google Business Listing. This page is shown when someone searches for Digital Kangaroos on Google.

Keyword Research

Suppose you run a beauty parlour named “Beauty Passion”. So, you would like to rank for queries such as
·         “beauty parlour near me”
·         “best beauty parlour”
·         “Beauty Passion”
·         “Beauty Passion opening time” or  (closing time)
·         “Beauty Passion phone number”
For all such queries, Google pulls out the information from Google Business Listings. Try to fill out all the information in Google Business Pages to maximize your chances of customer conversion.

Need any help with local SEO optimization or local SEO strategy? Connect with the best SEO Company in India.

On-Page SEO

There are many common SEO tips that every webpreneur has been following such as using keywords in URL, H1 tag, Title and short URL. However, some specific local SEO tips need to be followed.
·         Optimize your homepage on location. Try to optimize your content for long-tail keywords. For example: use “best beauty parlour in Chandigarh” rather than using only “best beauty parlour”.
·         Your NAP (name, address and phone number) should exactly match with the Google Business Listing. Make sure to provide NAP information on the homepage of your website. It would be equally good to provide this information on the footer so that it is visible throughout the website.
Optimize the schema markup. Use the Google structure schema mark-up tool to ease out the messy things.

Local Citations

Local citations are citations of your NAP information anywhere in the online world. It could be on your blog posts, guest posts or local business directories such as Indian Yellow Pages, GoDaddy, social platforms, etc.

These citations help netizens to discover local businesses and improve local rankings. According to 4seohelp.com, here are A few top citation sites in India.

Indian Free Citation Sites List

Use Google Posts

Use Google Posts to update, engage and inform your customer. Google Posts are accessible through Google My Business and are as easy as tweeting on Twitter. You can add image/s to display your current ongoing promotions, inform users about upcoming sales, etc. You can share your stories, content, gifs, etc. easily on Google Posts.

So, start working on all these best local SEO tricks to drive rich organic local traffic to your business and get heard. Looking for an online promotion company in Punjab? Or, Need advice or consultation regarding how to take your business online and achieve a global presence, connect with Digital Kangaroos. Your dreams are our responsibility. Fly high with Digital Kangaroos.

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much...

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if they fail to reach your niche or targeted audience.

Here content promotion comes into play!

Related: Relying only on SEO could be dangerous

The more you are able to expand your online visibility; the more the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are:

Building Awareness

Generating leads

Engaging leads or conversion

But, content promotion isn’t a cakewalk. Content promoters or marketers work their fingers to the bones to promote the content. We have curated this post to help budding entrepreneurs and start-ups to perform some simple yet effective DIY content promotion strategies.

Share Content Multiple Times

Sharing on social media is the first task of every content promotion and digital marketing strategy. It amps up the brand’s reach and boosts visibility. You need to have a large number of followers or fans for every content promotion technique to be successful.

Building a great following would take time, but it’s worth the time invested. You can approach social influencers who can help you reach millions of people with their single share.

But sharing once on your account is not enough.  When we talk about social media, paid ads dominate organic searches. Organic traffic on LinkedIn, Twitter, Facebook, etc. is fleeting. So, share your content multiple times to ensure that it reaches your followers.

Start Guest Posting

Guest posting is basically writing informational content/blogs for your targeted audience or relevant community blogs. When your content is shared on such blogs, your viewership bag gets a whooping jump. You get connected to a whole new group of people and have an opportunity for a grand conversion. 

For this, you need to find the right blog. Don’t go on the number of readers. The target for a niche audience, even small numbers would work. This is more valuable than posting on a bigger blog with a broader appeal.

Found a blog? Go ahead and check out the requirements for guest posting or email the owner regarding the same.

Make it Shareable

Your content would only be shared if the readers are able to share it easily. Strategically adding social media buttons to your content makes things sorted.

Add buttons such as click to tweet, PinIt and other social media sharing buttons.

Email New Content to Your Subscribers

Email marketing is the most effective and easiest way to content promotion and to stay connected with your loyal audience. You can either draft a newsletter stating the latest and upcoming things. Else, you can curate a piece of content especially designed for your email subscribers.

Believe it or not, emails have the highest click-through and response rates as compared to other forms of digital marketing.

Reach Out to Influencers

Directly asking a social influencer to share your content won’t work. The best way could be by asking for their input or using a quote/snippet from their published post. Try to grab their attention by giving them proper credit.

This will trigger the influencer’s interest in your piece. Though you can’t be sure if the influencer will be sharing your piece across all his platforms, it will at least help you to get a foot in the door.

Just a single share by an influencer in his community can rock your brand.

Click Here to know your Influencer

Connect with People with Similar Interests

Don’t expect the audience to just approach you. You have to take the first initiative. Look out for people and build relationships with them. These people are not professional influencers but share industry news/information/trends with their followers.

By connecting with them unfurl the potential of your content to tap their followers and start building a great audience.

Join Communities and Share Content in the Comments

You have to pull out all the stops if you want to expand your reach and build a great audience. Try to connect with industry communities or professional groups/organizations online. Join these communities/groups and promote your content there.

Try to solve the audience’s queries and subtly share your link. The same thing applies while answering in Quora as well. Briefly comment on the question and drop your link. But don’t share your links with each and every answer, it would look spammy. Share the link only to the ones that are extremely relevant to your content.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Content Syndication

This is different from guest posting. There are many websites/blogs that are hungry for content. These websites allow outside publications and reposting of your content as well. You don’t have to draft a new post altogether. Just pick any of your popular posts and send them to these websites for publishing.

Pitch your high-performing pieces to attract more audience.

‘Snackable’ Content

Snackable is a word coined for short videos/articles/content that is easy to consume. During your content promotion, convert your written content into Snackable videos or briefs. It’s a great way to repurpose your content and give it an engaging flavour.

Use Paid Marketing

Though following organic methods is an ideal way you need to invest in social media paid advertising to make a cut. But before you decide to go for a paid promotion or set a budget, consider this:

• Bet only on your top-performing pieces or content you know would definitely bring traffic.
• Avoid investing in snackable content. Longer and more detailed content would make the most out of your investment.
• Go for ebooks, whitepapers, webinars, detailed content, etc.
  
  
  Get Set Go!

Always remember, your efforts in content creation pay only if your target audience can find and engage with it. Follow the above tips to get started with your content promotion and start building an audience.

Need help? We will help you create great content with customized promotion strategies to improve your brand’s reach and visibility. Email us at info@digitalkangaroos.com to get started.

“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.” If you are...

“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.”

If you are curating a digital marketing roadmap, then firstly, ensure that your website is fully secure to any unauthorized access. It’s natural that most of the webpreneurs go complacent in terms of site security.

Rather than blaming the IT department, you must follow certain cyber-security practices in your SEO drive. Your website’s organic performance is deeply hampered if it is either poorly designed or lacks security.

Read More: How web design and SEO are closely linked?

In this post, we’ll gain a deeper insight into why you cannot afford to ignore web-security before channelizing your digital marketing plans.

So, let’s start connecting the dots!

Firstly understand, what is Hacking and how it affects SEO?

Hacking is basically an authentication breach that allows unauthorized/illegal access to a website or a computer network. Hackers aim to access the sensitive/private information of the web-owners and visitors. They even redirect the users to their website that’s akin to the original.

How Hackers Affect the Website?

Malware and spamming are two major tools used by hackers to disrupt the compromised website. Where Malware is indented for a data-breach, spamming is done by adding a hypertext and is used for redirection.

A spammed web-link takes the user to hacker’s website, thereby, boosting its traffic and SEO rankings of the hacker unethically. A poorly designed website makes the website easy to hack and is easily compromised.

How Hacking affects SEO?

If you are witnessing a significant drop in your rankings/traffic despite the best digital marketing techniques, then there must be a catch.  The corollaries may be far-reaching and disruptive.

• SEO Spam

According to GoDaddy, around 73% of the total websites hacked were due to SEO Spam. SEO spam is done mainly on the authority websites that have good rankings and visibility. Here the websites are turned into link farms.

The visitors are tricked using malware or phishing links. Sometimes, the entire website is scraped using SQL injections. This ultimately makes the recovery even more difficult.

• Malicious Code

Your overall organic traffic will be affected if your website gets bugged with malicious code. This code can be detected by Google and can put your website on-stake if sensed.

A warning message will be displayed by Google when users try to navigate the website. Henceforth, it tells the users to stay away. If no action is taken by web-owner, the website could eventually be removed from the SERPs.

Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Google does that to safeguard its users from diving into the sandbox. This action by Google impacts SEO directly as well as indirectly. The metrics such as page per session, bounce rate and time on site are negatively impacted.

In fact, a deep sense of mistrust will prevail amongst the visitors which will significantly affect the bottom line.  

• Unplanned Redirects

Most often, the hacker plants a redirection on CTA buttons. This makes the user visit another look-alike website. The content may be designed to fetch sensitive information from the user.

If Google bots find the redirection, the SEO rankings are hurt severely in terms of visibility.

• Backlinks and Blacklisting

Search Engine bots assess the value of links and domains that link with the main website. When a website is hacked, the links that are added to it are of low value/authority. This seriously impacts the SEO efforts.

The ramifications of hacking do not stop here. Google may flag a hacked site or may blacklist a website for containing malware. This seriously hampers SERP rankings, visibility and revenue as well.

Read More: Why Ranking High on Google is a key to Make Money Online?

How to prevent your SEO efforts from going detrimental by hacking?

Here are a few tips that would help you stay away from hacking.

• Design it from a Professional

Get your website designed by a professional. An experienced web designer knows the complete nitty-gritty of web designing. Your website would not only be as per the latest trends but would be fully secure and comply with web-standards as well.

Read More: 10 Viral Trends that are reshaping the Dynamics of Web Development

• Don’t Install Plugins from Untrusted Sources

You may need to install plugins for your WordPress or other CMS website. But, installing from unknown or untrusted sources may increase the chance of the site being compromised.

Always install updated plugins or other tools from trusted websites (such as those with HTTPs or green padlock). Take the reviews and ratings into consideration before installation.

• Server Sharing

If you are hosting your website on a shared server, then you must be extra careful. The hackers may upload some malicious files on the server to get access or perform a breach.

• Strong Passwords and Penetration Testing

Make your passwords very strong and make them extremely difficult to guess. Make sure that you not becoming a victim of shoulder surfing. Professionals perform penetration testing to analyze and pull out all the stops related to web security.

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Conclusion

While designing a website make sure to give it in safe hands. Digital Kangaroos- the best digital marketing company in North India offers a 360-degree solution to all your web needs. From digital marketing to web development, from SEO to social media marketing, get in touch with us for best-in-class e-solutions.

Call us at +919814820845 or drop your queries at info@digitalkangaroos.com for best and affordable digital solutions.

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but...

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year.

These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users.

The webpreneurs may notice significant gain or loss of traffic or rank due to a core fix. You may try to fix things to bring your rankings up in case you are losing them but WAIT!

As per Google advisory, you don’t need to fix the wrong things. In fact, there might not be anything that needs to be fixed. Google always releases prior notice and advice to webmasters or content curators so that they may take relevant action to improvise the affected parameter.

What is the reason for a drop in ranking?

First, you need to understand that there might not be anything wrong with the pages that are performing badly. It could also be that they have not violated any Google webmaster guideline or fallen prey to any manual action.

In a core update, the search engine improvises on an overall assessment of the content. The changes are not meant to target some specific pages, sites or niche. The changes can make some top-rated pages witness a drop in rankings. On the other hand, some low performing pages may see an instantaneous boost.

Google explains the entire ideology with a simple concept. That is, if you have a web page listing the best 100 movies in 2015. After a few years, it could be that there are more deserving movies that must be a part of that list.

So, the point is that the new list pertaining to 2019 will get a higher place. Also, you may also reconsider the movies already on the list and realize that they deserve a higher place than before.

The list, therefore, needs a revision.

What can I do to combat Google’s core updates?

As advised by Google, you cannot do much to improve your dropped rankings. If you are offering quality and original content then you needn’t worry. Delivering best as per your capabilities will definitely bring you back to the arena.

In addition to the advice released on the Panda algorithm, Google has shared some more information.

Focus on Content

Here are some tips that you need to consider while curating the content. Remember, self-assessment can prove very handy in realizing the impact of core updates.

Tips related to content

• Make sure that your content provides:

i. Original information, research or analysis.

ii. A substantial and comprehensive description of the topic.

iii. Insightful information or analysis that is beyond obvious.

• The title/ topic or headline is descriptive and backed by a helpful summary.
• Make sure that the title/headline is neither over-exaggerative nor shocking in nature.
• Look at it as an audience and see if you would like to share it with a friend.
• Is you content worthy to be taken as reference by any encyclopedia, wiki or magazine?

 Tips related to expertise

• The information or the facts provided should be from a trustable author or website. Do check the website’s authority before taking any references.
• The content should be free from easily-verifiable factual errors.

Tips related to presentation and production

• The content should be free from stylistic and spelling issues. It should neither be hastily produced nor should it appear sloppy.
• Showing an excessive number of ads will distract the audience. Make sure that your ads don’t interfere with the main content.
• Your website and page should be mobile-responsive.

Last but not least, the content should deliver substantial value when compared to other similar pages in SERPs. It should genuinely serve the interest of the audience.

Quality Rater Guidelines and E-A-T

Raters are the people who give ratings to Google’s algorithm regarding its operability and effectiveness. Have a look at the quality rater guidelines. These guidelines will help you to understand how content is assessed.

This will help you to improve your rankings and perform better in SERPs. These raters assess the content on EAT metrics. EAT stands for Expertise, Authoritativeness and Trustworthiness. So, by going through these guidelines you can make improvements as desired.

How much time does a website take to recover from a core update?

Frankly, content impacted by one major core update may not get improved even after making improvements. Things may remain the same until the next broad core update.

But the rankings may improve over time as Google keeps on releasing minor core updates frequently. Also, if the content adheres to all the above-mentioned tips, it will recover easily. A well-deserving content remains unaffected and continues to perform well despite the core updates.

Understanding how search works or how content is crawled will give you better insights into content improvements.

Struggling with your website’s rankings? Digital Kangaroos can help your website to punch above its weight. We offer the latest and updated SEO techniques and well-optimized quality content to make your website grow.

 Contact us at +91 9814820845 or mail your queries at info@digitalkangaroos.com

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just...

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back?

The answer is intuitive.

The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-tail keywords are customized as per the user preferences to direct maximum conversions.

Keep reading to understand what are long-tail keywords and why you need them to drive maximum ROI.

SEO is all about keyword planning and long-tail keywords act as the holy grail of this strategy. Proper research should be conducted to find the relevant keywords for your business/website that offer high search volume.

Long-tail keywords are more specific and relevant. Let’s take an example.

Normal Keyword: Best Dermatologist
Long Tail Keyword: Best Dermatologist in Ludhiana near me

The search results in the second case would be more accurate as per your needs. A long-tail keyword yields maximum clicks and is more targeted for conversions. Long Tail Keywords comprise 70% of web searches.

Though these keywords are less common but focus more on the niche. Thus, they help in directing conversion-oriented traffic.

One Headed Theme

There are more than 1.7 million websites existing already with a new website being added every second. Competition is very stiff as you have a plethora of common categories such as mom blogs, relationship blogs, food blogs, travel blogs, etc. Competing for your business/blog with traditional keywords is an onerous task and needs you to fight tooth and nail to get your name on the SERPs.

But following the other way round will decrease the competition and make it easier to rank better on SERPs. Digital Kangaroos is all about providing world-class digital marketing solutions, so we have used “Best Digital Marketing Agency in Ludhiana (Punjab)” as our theme rather than the conventional “Digital Marketing Agency”.

Your primary keyword or theme should be such that people should be able to find you and eventually get converted into potential customers.   

How to Look For Long Tail Keywords?

When you start a website/business or a blog, the idea should be innovative and different else it would be extremely difficult to pitch it to the audience. Good market research and audience analysis will help you understand how to make your product/ service/ blog special. Take your time and jot down the points that are unique about your product/service/blog and that make you stand above your competitors.

It’s hard to rank in some markets due to high competition from large companies. These big companies have a good marketing budget, especially for SEO and other digital marketing services. It would be really hard to compete in areas such as travel, education, food, career, etc. Opting for long-tail keywords is the only way out you would have to suffice with lower SERP rankings.

For example: If you have a food blog, then many blogs offer snacks, starters, cakes, etc. To grab the attention you may specify “quick to make snacks recipes”, “eggless vanilla birthday cake”, “Cheesy homemade Italian Pasta” etc. This will help you to attract and engage the audience more efficiently.

Pro Tip: Try to use the words/phrases that are used by the audience. You can take the help of Google Keyword Planner, Google Analytics and other tools available.

Have a Look at Some Best Reasons to Opt for Long Tail Keywords

Lesser Competition

Most of the big corporate giants have already used traditional keywords to optimize their websites. So, for a beginner or a small company, it is very difficult to even stand and rank in front of them. If you have a start-up dealing with an applicant tracking system, then pitch for “ATS for small business” or “applicant tracking system for consultancy firms”. The long-tail keywords have lesser competition as well as are available at a low price. The reason is that not many companies focus on these keywords, ultimately reducing the competition and increasing ROI.

Keep the Tone Natural

Most of the content available on blogs is repetitive and similar, so it’s hard to make the blog or content look entirely different. Using traditional keywords may make the content look stuffed with keywords and may cause disinterest in readers and hamper SEO rankings.

This can be fixed using long-tail keywords as they can be incorporated into the content naturally. These keywords amp up the natural flow of your content.

Do you know?

Excessive use of short keywords may irritate Google bots and may consider you as a spammer. This may result in a Google penalty or removal of your posts from the SERPs. Most of the spam keywords are usually short ones only.

Staggering Search Volume

Long-tail keywords have a staggering search volume. Small keywords do have huge results but long-tail ones are more specific, targeting and produce accurate results as desired by the user. A user interested in buying an electronic item such as a mobile phone would definitely include the price while searching. He will never search for “mobile phone”, but will search similarly to “latest mobile phone under 10,000” or “smartphone under 15,000”. 

In fact, we all search for long-tail ones only.

Now you know how long-tail keywords account for 70% of web searches!

High Conversion Rate

The conversion rate automatically shoots up when the user gets the desired link in the very first go. Most people, as mentioned above in the mobile phone example, know what exactly they want to buy. Short keywords are used by people who are still researching the internet for an exact match. Their search keeps on getting narrowed down by using long-tail keywords. The conversion rate for long-tail keywords is 36% whereas the top 10% of landing pages convert at 11.45%.

Less Expensive

As the competition is less, there is a lesser number of bids on the long-tail keywords. The shorter the keyword, the more expensive it will be.  Long-tail keywords give a better idea to the search engine bots regarding the content and help in ranking the post accordingly. This ensures that whosoever visits your website is likely to buy the product/service.

The long-tail strategy helps businesses to offer highly personalized and customized products/services to their esteemed customers and makes them feel special. In a nutshell, the long-tail technique helps in exploiting the untapped potential as well as makes things available as per user requirements

Have you unleashed the power of long-tail keywords?

Still, struggling to drive traffic on your website? Connect Digital Kangaroos for a world-class digital marketing experience.

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility,...

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world.

SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes – the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. 

The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible only if your website stands unbeaten and number one in the e-world. More are the imprints on the website or blog, more are your earrings.

Before moving ahead on how SEO can change the face of your brand/ business and help in monetization, let’s just understand the basics behind SEO.

Science Behind SEO

SEO is a framework of certain rules, practices, and protocols which are amassed to optimize the website to attain high Search Engine rankings for organic results.

Every search engine uses certain search engine ranking algorithms and the website needs to be optimized on those parameters. Depending on these parameters, the ranking would be decided on SERPs.

SEO is not a static process, it’s an ongoing process.

You don’t need just SEO, but some good SEO practices that will give a significant boost to the usability, longevity and user experience of the website.

Google, Yahoo and other search engines have become a part and parcel of everyone’s life. It is obvious that people trust them blindly and the top 5 results of any SERP are always the most clicked ones.

Having a good search engine ranking automatically boosts the user trust in that website. In fact, for a stupefying social media marketing, the businesses need to have a solid web presence which is only possible through SEO.

Now, let’s move to how ranking high on Google and other search engines impact traffic and help the businesses to monetize.

Organic Search is the Primary Source of Web-Traffic

Organic Search is one of the crucial components of the buyer funnel and helps in traffic conversion and engagement. A larger fraction of Digital marketers follows SEO practices only for Google. Other search engines also contribute to a brand’s visibility but Google enjoys the lion’s share of 88%.

Having a good presence on YouTube (second-best search platform) acts as a catalyst in elevating online visibility, as YouTube is again a Google program. So, having a presence on Google’s trusted resource will ensure that things are working in the brand’s favor.

Trust & Credibility

SEO is just not ranking high on Google, but it also means offering quality user experience by taking trust and credibility factors into account. Building domain authority is the final call. The SEO experts will work on all the elements related to building a strong authority such as quality backlinks, optimized on-page elements, positive online reputation and other digital optimizations.

Domain authority is accrued over time; rather it needs patience, commitment and sincere effort. It’s not a single day job but once established will offer you good opportunities for monetization.  

The results rely on the quality of products and services offered by the website, else the entire SEO campaign results in vain.

Better User Experience

As already mentioned, the optimal user experience is the key to every successful conversion. Google knows how to interpret a negative and a positive UX. A website is offering negative UX if it:

•  is not following webmaster’s guidelines
•  has a low dwell time
•  has not offered backlinks
•  has low page-per-visit
•  has a non-responsive layout

Once the business starts offering a positive UX, organic traffic increases exponentially. This results in more clicks, paid backlinks, higher domain authority and hence more money.

Local SEO

With the growth in mobile traffic, the promulgation of business in local market has become imperative for the success of every small or medium-sized business.  Local SEO helps the people in the vicinity to find the business quickly and easily. Thus, bringing the audience – a step closer to conversion.

This is done by optimizing web-content and the website for local keywords, backlinks and other local listings. SEO professionals lay a strong emphasis on getting positive reviews and feedback on Google, Home Advisor, Yelp, social media platforms, etc.

SEO strategies cast a positive impact on the buying cycle. The modern-day customer is well equipped with internet technologies and does proper research online before buying anything. Local SEO enhances the desired visibility and helps the customers find answers to their queries.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes 

SEO is a Long Term and Ongoing Strategy

A short term engagement into SEO tactics may not affect the entire digital properties of the brand. It is very important to consistently re-evaluate the brand over time. SEO professional has to be proactive enough to keep an eye over the algorithmic changes made by Google every year. Falling short even for a small bit may result in a tough challenge of making a comeback.

Apart from the Google algorithm, an expert SEO professional will keep the brand ahead by tapping and analyzing the tactics used by other local competitors and comparable businesses.

Search Engine optimization is your true business investment. An ideal SEO expert will enable your brand to hold waters for the years to come.

If you’re Not on Page 1, You are Losing Organic Clicks

There is no second opinion that if you don’t out past your competitors, then, they will!

You need to be number one to win the game of organic clicks. Digital Kangaroos- the best digital marketing company in Ludhiana – offers high-quality SEO which doesn’t only make you discoverable in the local market but makes you shine in the international markets as well.

SEO is a new age marketing technique that is quintessential for every business today. A great SEO not only promises a better today but an exuberant tomorrow.

Interested in getting an SEO for done for your businesses? Our team is always ready for you. Get in touch with us at +919814820845 or drop a line at admin@digitalkangaroos.com. Our expert digital marketing solutions will give a new dimension to your business for sure.  

To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they...

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes!  SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales. And every business wants more traffic, leads and sales, right?

Below are some of the best SEO hacks to boost traffic on your website.

1. Stop Using Huge Images on Your Website

Sounds too simple to be true, isn’t it? But it is basic. A website that takes a long to load is often dumped by the user like a hot cake. Make sure that your website loads quickly.

2. Optimize the Click Through Rate

Links or content, the more ranked your website becomes in the pecking order. Google automatically places your results higher if your keywords are being clicked more than your opponents. So try to create great content, AdWords which makes the users click it more often than not.

3. Be Creative with Keywords

Use social media platforms to discover trending keywords. Social media is in a faster metamorphosis than you can imagine. Every day new keywords are being made replacing the older ones. Learn to keep an eye out for the relevant changes before your opponents do so.

4. Link Other Websites with Relevant Content

Link to other websites that churn out quality content. In this way, you automatically get linked to the customers also using that particular site.

5. Use Readable URLs

URLs with 4-5 phrases separated by short dashes are the way it’s done these days. Avoid using numbers in the URLs as it confuses the consumer as well as the machines. Stick to readable URLs for that easy click to be materialized.

6. Create Your Own Keywords

When you do that, you are basically trying to be the sole player in a race. If anyone searches for that particular keyword, you are the only one that going to come up in their search list. Imagine where the click would land if you were the only one in the result list.

7. Use Https://

HTTPS, on the other hand, uses SSL (Secure Socket Layer) through which it encrypts data, making it difficult for any program to piggyback it and create havoc on the user’s system. Due to this, Google, over the years has been giving more preference to the secure site in line with its policy of creating a secure environment for a user.

8. Optimize for Voice Search

These days more and more mobile websites are using voice search. Don’t be left out in this era of technology advancements on a day-to-day basis. It’s important to be updated and stay on the same page as most of your opponents.

9. Publish Content With At Least 1,800 Words

The more words your article has, the more chances are there that it will be preferred over a short article. So, if you are the short and sweet-type, maybe link-building isn’t for you.

10. Use the Google Search Console to Get More (Targeted) Traffic

The Google Search Console is one of the best SEO tools on the market. Unlike most SEO software on the market, the data you get through Google Search Console comes straight from Google. The console can help you analyze the user behavior over a particular keyword and this analysis can help you increase traffic.

Read Also: Different Ways to Market Yourself Effectively 

11. Write and Optimize your Website Content

OK, so you’ve found a keyword. Awesome. Now it’s time to create a piece of quality content around that keyword. Weave a magic story around the keyword so that anyone who starts reading it is bound to finish it off, rather than leaving it in the middle.

12. Include Visual Media

Content with multimedia (like images and video) garners a lot of clicks. This type of content tends to rank better than content that’s 100% text. This is because the human brain and eye coordinate with visuals much better than text.

13. Long Descriptions

Add longer descriptions to your content. Before viewing the videos on your page, the user should have a fairly good idea of what to expect from the video.

14. Make your Content a Winner

Awesome content leads to an awesome click-through rate, which in turn boosts sales. Get the user to stay longer on your page. If your users love your page, they’ll spend more time on it. The longer they stay, the longer will be your turnaround ratio.

15. Rank for Featured Snippets

A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or video, making them stand out even more and putting them in an even better position to steal clicks from even the highest-ranked results.

16. Create Evergreen Content

There are 2 great ways to show search engines that you have in-depth, authoritative, evergreen content on your site: Stick with long-form content. Longer content (at least 2,000 words) tends to outrank shorter content. Use LSI keywords. These are keywords or phrases strongly related to your post’s topic. Great content has a higher chance of being shared again and again, and so, new users are added because of it.

17. Focus on Mobile-First Indexing

First, what does “mobile-first indexing” even mean? Quite simply, it just means that Google now considers the mobile version of your site to be the primary version of your site. If you don’t have a mobile site, your desktop site will still be used. But, if your site isn’t mobile-friendly your rankings may take a hit; remember that user experience is a VITAL component.

18. Understanding the Audience and User Objective

One must understand what a user is expecting when he searches for a particular query and then provide them with a relevant answer in a simple and understandable form. The preferences, tastes, and interests of the audience are ever-changing and it is really important to adapt to these changes quickly. No matter how well the content is written on your website if it is targeted toward the wrong audience, it will not be able to bring business to the company.

19. Check Your Website Speed

It’s advised to take Google’s page speed test. You must check the speed for both devices – desktop and mobile. If the speed is less on either or both, then you must report it to the developer and ask him to make necessary changes in order to increase the speed. A webpage loading at a slow speed is bound to lean away from your user to your opponents’ sites.

20. The Customer Comes First, Not the Search Engines

In the midst of this entire hullabaloo regarding Search Engine Optimisation, it’s imperative to keep the focus on your readers and not on those ranking numbers.

The fact is, your readers are the people who will engage with you, share your post, buy your products and services, and it doesn’t work the other way around. Churning out content for the purpose of making search engines happy is a wrong approach because these engines conduct random spot checks on websites, and your credibility matters a lot.

What is SEO? In order to know the benefits of SEO, we need to first understand what an SEO is....

What is SEO?

In order to know the benefits of SEO, we need to first understand what an SEO is. The full form of SEO is search engine optimization. It is the exercise of amassing both the quality and quantity of website traffic. It also provides exposure to your brand, through non-paid search engine results. To be precise, it is a set of rules for optimizing your website for search engines in order to improve your search engine grades.
How is SEO beneficial for small businesses?

In today’s competitive market scenario, SEO marketing is imperative because search engines answer the queries of millions of users per day. Anyone having a website, blog or online store, can surely be benefitted from an SEO more than anything else. Digital Kangaroos, a Digital Marketing Company in Ludhiana resolves all issues of marketing and offers the following benefits especially to small businesses who direly need a platform to exhibit their potential:

1. Business Distinguishability and Branding

Small businesses do not have much market presence. They wish to be in front of the potential customer’s eyes over and over again. Their main target is not just to appear on the first page of the search results but also, to want that when people keep on editing and searching for similar content with different keywords, they should keep on appearing. This role can be very well played through an SEO and Digital kangaroos is the Best Digital Marketing Agency in Ludhiana offering Digital Marketing services to clients nationally and internationally.

2. Adding to Your Business Credibility

SEO builds up credibility in the minds of the customers for your brands in an active as well as passive sense. When a customer sees your name being referred by Google on the front pages, he makes mental notes of the rankings of your business which he may not consciously realize it. This vote of confidence builds up your brand believability. In the good old days, yellow pages played the same role where you would always opt for a plumber on the front page rather than the thirteenth or fourteenth one.

3. Fetches Your Business Traffic

If you are to open an outlet or retail store would you prefer a city square or a back lane? Similar is the case for online business. This is so because at times your prime target is not just selling but fetching footfall and traffic in terms of online stores. You all know very apparently that today’s traffic is tomorrow’s potential client. This purpose can be solved well by proper search engine optimization. Digital kangaroos work its best to get the right audience.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes

4. Serves as a Better Advertising Channel

SEO works as a better advertising channel than the rest because it works directly on the interested customer. Unlike other media advertisements, it does not intrude during your favorite TV show or take up space on a page where you are reading a news article. Factually, your business gets in touch with those who are actually searching for businesses like yours. Here you don’t have to convince them regarding the need for your product or service; rather you just have to influence them that you are the right business to purchase from.

5. Provides Unparalleled Vision into Your Customers

Through Google Analytics not only the traffic is tracked but it generates insight into your customers like how they search or browse, the language they use, the technology they adopt, the region they dwell in, the days they are most active, the times of day they are most active, to tell a few. This is exceptionally valuable because it can give a well-planned strategic development to the business both online and offline.

SEO is a trending way to increase the quality of your website by making it user-friendly, quicker, and easier to navigate. It can be well-thought-out as a complete strategic framework which if opted through Digital Kangaroos, a digital marketing company in Ludhiana makes half the battle won before even it starts. Therefore, we can say that in this day and age search engine optimization is more important than ever. Hence, it is a must-have for every web player.

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each...

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.”

This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing.

SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low on the search engine results page, then it is of no use and it will go unnoticed. Hence it is important to have a search engine optimized website.

In case you didn’t know ‘Digital Kangaroos’ is a pioneer digital marketing agency specializing in providing Search Engine Optimization services for businesses small and big. Some very effective web designing and SEO tips suggested by this leading digital marketing company are as listed below:

1. Keep the Design Simple and Uncomplicated

You don’t have to keep your designs complicated or difficult. Even simple and uncomplicated designs look great. Audiences or visitors love to visit websites that have a simple design. A good website means a good experience for the visitors who are following your website. It is essential that your website attracts not just people but is found attractive by Google, also. Yes, Google Spider or Google bot also find sites attractive or unattractive. The better will be your site structure; the better would be your chances of having a good rank in the search engine.

2. Create the Best URL Structure for SEO

If you wish to have an SEO-friendly website, then you must have a clean, logical and straightforward URL. You should first merge the www along with non-www domain categories. Select the domain type which you wish to use for your site. Avoid using URLs like www. Xyz.com/? p= 111222. The names of URLs’ should be meaningful, like www.brandname

3. You Simply Can’t Ignore the Speed of Your Site

The page loading speed of the website is another important thing to keep in mind. The time and age we are living in are very fast-paced and no one likes to waste their time waiting for things like websites to load. Many users wait for a maximum of 5 seconds for a page to be loaded, if it doesn’t load within 8 seconds (maximum), then the user leaves the page and goes to some other website.   Many online shoppers have said that if they are not satisfied with the speed of a shopping site then they do not return back to that site. So if your website does not load in a proper way, then be ready to lose traffic of your website. You can check page tool insights to test your page speed. It also gives nice suggestions to enhance the speed of the site.

4. A Good Mobile Site

Mobile sales have skyrocketed the marketed in the years gone by. Many users have bought mobile-friendly websites. The rise in the usage of mobile along with Google’s mobile-friendly algorithm has made mobile-friendly design a very high priority. A website should be such that it is captivating to the eyes.

5. Look into the Content Properly

Content is one of the most important things for a website to run well which very few people are aware of. Content is said to be the new SEO these days. If you own a website then you should have some knowledge of the content. You should be the master of writing content that engages your audience, know how to handle Meta – tags, headlines, and the body of content and also know how to insert keywords.

6. Role of Images

Images also have a huge role to play when it comes to website design. Images have the power to gather lots of traffic from image-based search engines like Google Images and many others. The images also influence the site loading. Some tips which might help you in the optimization of images:

•  You should add an Alt-tag to your image. An Alt-tag can be a keyword for which you wish the image to rank.
•  It will be better if you keep the size of your image files small. You can get assistance from Image Optimizer. The image should be given a description and keyword before it is uploaded.

Final Words

Website designing and performance go hand in hand. In today’s highly competitive world, you must not settle for anything but the best. In case you are seeking the best SEO solutions, Blog writing, or content marketing solutions for your business; Digital Kangaroos is the conclusive answer.

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with...

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. However, an SEO strategy or technique only becomes effective when all its traits significantly target improving the overall quality and ranking of the website.

Have a look at some of the effective SEO strategies that can be used to make a strong brand presence.

1. Improve User Engagement to Improve Rankings

User engagement refers to the amount of time that a user spends on the website. The better the page ranking, the more user engagement in a website. According to research, it has been found that there is a certain interrelation between the bounce rate of the page and its organic position. The higher the bounce rate, the lower it is ranked in search.

2. Make your Current Pages Longer

It will surely become a time-consuming process when you have to write 3000+ words for every blog post. On the other hand, it is easier to pick a page from 1500 words to 2000 words rather than going from 0 to 2000 words. The content that has already been published has the ability and a recognized audience. Therefore, instead of writing something from the extreme scratch, it is better to use a post that is already doing well on Google. The pages that rank between 11-30 positions on Google are ideal and can help in increasing the rankings.

3. Enhance Site Speed

Another SEO strategy that is very important is the speed of the site. In the year 2010, it was declared by Google that site speed would be used as one of the ranking factors. There were many tools that helped the developers in improving the performance of the site. Another tool was developed to make the site responsive i.e. mobile friendly. Thus, in order to make your way up to the Google rankings, you should surely work on the site’s loading and processing speed.

4. Emphasis on YouTube SEO

YouTube videos have their position in the top 10 rankings of Google Search. YouTube is considered the second most popular search engine as it has more than 3 billion searches per month, which is considered better than Bing, Yahoo, and AOL combined. Focusing on YouTube SEO will help you push your website to the first page of Google and will drive traffic from YouTube as well.

5. Focus on Topics as well as Keywords

Google has been developing and the main aim of Google now is to know the intention of the users which means; what they expect, what they are searching for and most importantly, what search results would be the best to serve their purpose. You should consider what your potential audience is looking for. Thus, only keyword-focused or stuffed content is not important, but the context around also needs to be taken care of.

6. Build Backlinks

In order to build up good rankings, backlinks play an important role. Links are still considered one of the major factors in determining the search rank. Thus, it is essential to change the way backlinks are created in order to receive good results. Links that are of low quality can harm your website, whereas, high-quality links are effective.

7. Reporting and Analytics

Reporting and Analytics is a critical part of SEO as they play an important role in enhancing marketing strategies. You can understand your audience from sales to marketing by setting up an analytics platform. This will help in keeping a record of all the micro and macro events.

8. Technical Optimization

Apart from SEO and content tips, it is very important for the website to be technically strong and solid. This means that there is no technical issue in the website. Thus, to begin with, you can switch to HTTPS as it is considered to be the safest and most widely used protocol. Further, AMP i.e. Accelerated Mobile Pages should be used to make the website responsive. To help Google fetch the content you need to make sure that the semantic markups are exact and updated. Semantic Markups are important HTML tags that will help in emphasizing the important information on the website.

It should be kept in mind that SEO is changing drastically. Thus, it is necessary for marketers and business owners to adopt the above-mentioned strategies quickly as these will contribute to making your website safe and rank high.