Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant and conversion-driven content strategy for your business. Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services. Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that…
Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their business amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till the things turn normal”, but hard to practice. Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures. Desperate Times call for Desperate Measures! Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis. It's very…
Our world is getting digitized at a very fast pace. People across all the industries have accepted and embraced this change with wide hands open. Still, thinking? It’s high time that you jump on the digital bandwagon for the sustainability and visibility of your business. Going digital does not only mean having a website. It means much more than that. Your website is just the first step of the staircase to the online world. Even if you receive amazing footfall on your website but you don’t know how to convert it into sales or leads, your efforts go null and…
Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if it fails to reach your niche or targeted audience. Here content promotion comes to play! Related: Relying only on SEO could be dangerous The more you are able to expand your online visibility; more are the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are: Building AwarenessGenerating leadsEngaging leads or conversion But, content promotion…
