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An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry....

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry.

LinkedIn– the most popular social media platform for professionals is well-known for offering networking opportunities, industry updates, and professional development for businesses. Similar to Facebook, Instagram, and Twitter, LinkedIn also plays a crucial role in reaching out to your community and building a solid online presence. From the school’s faculty to alumni- everyone is present on this professional networking platform.

Let’s have a look at why a school’s presence on LinkedIn matters.

Brand Awareness

Staying active on LinkedIn and posting regular posts helps you grab a better position in the education industry. It shows how deeply you are concerned about the teaching profession and the efforts you are making to nurture the coming generation.

It establishes your school as one of the crème de la crème schools in the district/city. Encouraging your key members such as faculty members, alumni, and people in leadership positions to use LinkedIn would boost the reputation and build brand awareness of the school.

Leaders in the Industry

Holding an effective social media strategy for your school on LinkedIn would position the school’s faculty as thought leaders. When you build connections with other leaders and experts within the industry, it helps you stay updated with the trends and other education industry news. You can also share education or business-related news about your district/brand to establish your command in the industry.

Principals and heads of departments can leverage LinkedIn to form relationships with influencers and leaders in the field of education. This not only helps to grow their professional network but also opens the doors to plenty of opportunities for the school. The faculty and other high-level stakeholders can use LinkedIn like a blog where they can share or document their thoughts on a daily or weekly basis. This acts as a conversation starter amongst like-minded professionals.

You can discuss around latest pedagogy techniques, the future of education and challenges, general happenings, etc. Brainstorming sessions and other meetings can be filmed and shared online (if appropriate).

Alumni Connection

The school can create company profiles on LinkedIn. This encourages the former students and other alumni to connect with their alma mater. This tremendously strengthens the school’s brand power.  By hosting school reunions, school authorities could encourage former students to connect and follow the school’s profile.

High-profile former students can be great marketing assets and can act as brand advocates for your school.

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Local Boost

LinkedIn serves as a great platform that helps the school to connect and engage with local businesses. Be it donations or sponsorships, everyone likes to invest in a brand. In fact, many entrepreneurs could come forward and offer some incredible career development and internship opportunities to students.

LinkedIn can also be used to post recruitment and career-related opportunities. It helps in the best talent identification and provides some best recruitment resources.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Top Rankings

As LinkedIn features high in the search engines, having a profile here broadens your visibility and makes you top the SERP charts.

How to leverage LinkedIn to grow your school community?

LinkedIn is a perfect platform that helps you turn your school into a reputed brand. Here are a few tips that help you improve your school’s visibility, and brand awareness and grow its community on LinkedIn.

Update your information

Make sure that your profile information is accurate and up to date. To attract more visitors it is inevitable to ensure the information from school size to contact information is correct and current. The profile images should be of high quality and high resolution.

Need assistance? Contact the best digital marketing agency today for the best results.  

Post frequently and consistently

Just like other social media platforms, you can share content within your connections. The main aim is to engage the audience through creative content. Some content ideas that perform exceptionally well on LinkedIn are news updates, blogs, events, photos and videos of school, etc.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Employee advocacy and alumni associations

There is no second opinion that employees are the lifelines of every business. Including employee advocacy in your LinkedIn strategy would help you reap the gains soon. By encouraging the alumni and other staff members of your school to like and share your content, the reach and engagement get amped up. Moreover, your employees act as brand ambassadors and help in fostering a sense of community.

Moreover, LinkedIn’s diverse range of analytics offers deep insights into your visitors, followers, and updates. By understanding these metrics you can resonate with your audience in a better way.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Want to know more about how to grow your social media community?  Digital Kangaroos- one of the best web development and digital marketing companies in India, is well-known for providing quality-driven digital marketing and web designing services.

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on...

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned!

The top Indian blogger and Marketer Sorav Jain shared in his blog that with the right and strategic SEO techniques, it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial to gain maximum organic traffic from local searches. Let’s dive in. But before that, let’s first understand.

What is Local SEO?

Local SEO is a subset of Search Engine Optimization where your online presence is optimized to attract more business traffic from relevant and niche searches.

For example: If you search for top takeaway restaurants in Ludhiana. Google will give you local results (snack pack) first, followed by a list of organic results. It’s very important to get a top position on this snack pack as 46% of the clicks are made in this local search box.

Check Your Mobile Friendliness

The first step is to make sure that your website is optimized for mobile. According to search engine watch, 63% of the users are performing local searches to find a business. And, out of them, nearly 79% are mobile phone users. 80% of mobile phone users end up making a purchase. In simple words, every fourth query out of five converts.

You can use Google’s mobile-friendly tool as your first step for the local SEO checklist. Enter your website and check whether it’s mobile-friendly or not. For example, here is a test report after testing our own website https://digitalkangaroos.com.

The Page is Mobile Friendly

If your website is not mobile-friendly, contact the best digital marketing or local SEO company that will help you to make your website optimized for mobile devices.

Optimize Your Google Business Listings

This is one of the major parts of local SEO and is indeed very easy to do. Go to Google Business Page, register and claim your business.
Some Do’s and Don’ts while registering with GBP (Google Business Pages).
· Enter all your details such as an address, opening/closing hours, and contact number correctly as mentioned on your website.
· Pin your location properly. Add URL, description, and photos of your business.
· Also, keep on checking the information on a regular basis because Google provides an option for local edits “Suggest an edit”. It’s your responsibility to see that no one claims your business or makes a fake edit.
Have a look at our Google Business Listing. This page is shown when someone searches for Digital Kangaroos on Google.

Keyword Research

Suppose you run a beauty parlour named “Beauty Passion”. So, you would like to rank for queries such as
·         “beauty parlour near me”
·         “best beauty parlour”
·         “Beauty Passion”
·         “Beauty Passion opening time” or  (closing time)
·         “Beauty Passion phone number”
For all such queries, Google pulls out the information from Google Business Listings. Try to fill out all the information in Google Business Pages to maximize your chances of customer conversion.

Need any help with local SEO optimization or local SEO strategy? Connect with the best SEO Company in India.

On-Page SEO

There are many common SEO tips that every webpreneur has been following such as using keywords in URL, H1 tag, Title and short URL. However, some specific local SEO tips need to be followed.
·         Optimize your homepage on location. Try to optimize your content for long-tail keywords. For example: use “best beauty parlour in Chandigarh” rather than using only “best beauty parlour”.
·         Your NAP (name, address and phone number) should exactly match with the Google Business Listing. Make sure to provide NAP information on the homepage of your website. It would be equally good to provide this information on the footer so that it is visible throughout the website.
Optimize the schema markup. Use the Google structure schema mark-up tool to ease out the messy things.

Local Citations

Local citations are citations of your NAP information anywhere in the online world. It could be on your blog posts, guest posts or local business directories such as Indian Yellow Pages, GoDaddy, social platforms, etc.

These citations help netizens to discover local businesses and improve local rankings. According to 4seohelp.com, here are A few top citation sites in India.

Indian Free Citation Sites List

Use Google Posts

Use Google Posts to update, engage and inform your customer. Google Posts are accessible through Google My Business and are as easy as tweeting on Twitter. You can add image/s to display your current ongoing promotions, inform users about upcoming sales, etc. You can share your stories, content, gifs, etc. easily on Google Posts.

So, start working on all these best local SEO tricks to drive rich organic local traffic to your business and get heard. Looking for an online promotion company in Punjab? Or, Need advice or consultation regarding how to take your business online and achieve a global presence, connect with Digital Kangaroos. Your dreams are our responsibility. Fly high with Digital Kangaroos.

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to...

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world.“

Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should be clear about the basics.

First, you should know about what and why of Digital Marketing.

Pro Tip: Don’t try all these strategies at once. Rather try them one at a time. Master them at one channel and then move to the next.

The Content Versed World

We are living in a content-driven world. We need to understand the mentality of the searchers. The netizens today are looking for information and answers to the most common questions. Rather than sharing how good your products and services are, try to focus on queries by the customers.

What should my Digital Marketing Strategy Look Like?

It should be focused on helping people rather than just cold selling.

Providing free and valuable content to people that is relevant to your product/service/business would generate more organic traffic and build trust. This is the best way to showcase how your products/services are helpful to people in solving their problems.

So, let’s get started with the digital marketing tutorial.

Blogging with SEO

Writing your experiences or just blogging about your product features would only gain traffic when you already have a loyal audience. But, when you are building your audience from scratch, normal blogs won’t work. To get more leads, conversions, and traffic you need to write blogs that answer people’s queries.

Which Content Marketing Strategy is Relevant for your Business?

How Should I Choose Topics for My Blog?

The best way to choose topics for your blog is to perform keyword research.

The top blogger Neil Patel insists on taking advantage of free keyword research tools to gain visibility, and prominence and produce relevant content for your users.

For example, You have a business that deals with cosmetic products and hair oils. People are looking for answers like:

Just scroll down your SERP for more ideas in the ‘Search related to’ part:

Nobody is interested in your awards, your company size, and your features.  Curate your blog using these ideas and integrate how your product can help the users.

Digital Kangaroos– the best digital marketing company in Ludhiana, helps you discover your audience by performing AI-driven SEO and makes your content more accurate and conversion-ready.

What are the Benefits of Ranking on SERP?

Free, consistent, and Passive Traffic with phenomenal leads.

Start Vlogs or Video Blogging (YouTube)

Video is just not the future but it drives our present as well. YouTube is the second largest search engine after Google which can skyrocket your traffic. This platform feeds more than 1B videos each day to users and it receives more than 1.5B logged users/per month.

Watch the video to learn more about how to give maximum visibility to your videos.

Social Media Marketing

Which Social Media Channel is Good for Digital Marketing?

If you are a beginner, just focus on one channel at a time. Choosing an appropriate social media channel depends on your audience. Your choice should not be based on the number of users on that platform but on how well you can engage the audience there. Focus on building numbers and turn them into a loyal audience.

Read More: Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Focussing on too many channels at once would divide your attention and dilute the outcome. You need to know the purpose of every channel. For example, People visit YouTube to learn how to get things done and to get entertained. They like and share things they love on Facebook. The primary intent of users on Pinterest is to inspire, learn, and plan to do things.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Learn to master these three things, one at a time. Stay tuned! for more digital marketing strategies that work in the upcoming posts. Watch out here for some of our successful marketing campaign examples that helped our clients grow multi-folds in traffic as well as revenue.

For more updates on Digital Marketing and tutorials, stay connected. Let your traffic grow exponentially with our advanced Artificial Intelligence in SEO.  Follow us on Facebook, Twitter, and Instagram for the latest stories on Digital Marketing. For all your corporate digital marketing training sessions or needs, connect with us today and rule the online world.

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the...

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant, and conversion-driven content strategy for your business.“

Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services.

Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that they can relate to your content. You need to follow a strategy exactly as the politicians do. They directly hit the EQ of the audience. Interestingly, it works!

Whatever piece of content you develop, should cover the three aspects- consistency, relevancy, and conciseness. Spin your content around the lives and experiences of the users so that the readers feel connected. Depending on the nature of your business, you must try a couple of formats and content strategies for brand awareness, growth, and lead generation.  

What Will Content Marketing Give Your Business?

A strategic content marketing approach helps your business drive traffic to the landing pages, creates brand awareness, builds relationships, generates backlinks and social shares, and above all generates revenue.

Here are the top 7 types of content marketing. Work over a couple of them to get the desired results.

Website Content Marketing

The official website is the face of your business in the digital landscape. Even if you have a social media page with thousands of followers, the credibility of the business is always doubted without a website.

In today’s COVID struck scenario, it is impossible to compete in the market without a website. The websites are now considered as the virtual “business card” of the company.

Not having one? Get it designed by the best web developers in Punjab.

Read More: 10 Viral Trends that are Reshaping the Dynamics of Web Development

Social Media Content Marketing

If you are running a time-sensitive business then social media content marketing should be your priority. The highly dynamic and visual nature of social media makes it a vital tool for the majority of businesses. For example, cloth retailers can share the latest pictures of their designs, restaurants can post their daily specials, and shops can promote their sale campaigns, inaugurations, special events, etc.

The huge audience base and highly interactive nature of social media platforms help businesses reach millions of users with just a single post. Real-time responses are the key highlight that strengthens relationships and boosts engagement. 

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Blog Content Marketing

Blogs are good for every reason!

Writing blogs is the best way to achieve a high ranking in SERPs as it improves SEO and helps drive organic traffic. If you are on a limited marketing budget, then blogging supplemented with any advertising strategy serves as a great option.  

The famous website TechClient shares that websites with blogs have 434% more indexed pages as compared to websites that don’t have any blogs. So, this means having a blog outshines the chance of ending on the first page of SERP.

Social media is just like a sprint but blogs are more like a marathon. Blogs may take a longer time to build rapport with readers but the end results are worth the time and resources invested.

If you haven’t started blogging, it’s time to start one! Connect with an expert digital marketing consultant for a perfect in-house strategy.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Case Studies Content Marketing

Case Studies are a great way to establish your thought leadership. Case studies involve a detailed perspective on how your product/service solved the problem of the client. Case studies are unique and highly sharable because it’s your data and nobody else can claim that!

Customers prefer reading case studies as this type of content helps them to understand how your business/brand can add value to their businesses/lives. Make sure to house them on your website.  

Pro Tip:

While drafting the case studies make sure to keep it interesting and engaging so that the reader can feel connected. Don’t just flood your post with reports and statistics. Focus on “How to” and “Why” parts to deliver the best possible equation.

Improve your Brand’s Reach with these Content Promotion Ideas

White Paper Content Marketing

White papers are more like research papers that have detailed information. This long-form content marketing works best when you are pitching an idea to your clients or selling business products/services. The whitepaper covers a detailed inspection of a complex problem and presents the issuer’s perspective and philosophy on the topic.

A white paper is detail-focused, data-driven, and information-loaded. Most companies make their whitepapers available in downloadable PDF format on their websites. If you are into B2B marketing then whitepapers are a must.

Infographics Content Marketing

An infographic, as the name suggests, it’s a picture that gives your reader tons of information in a visually appealing, concise, and digestible way. If you want to make your content viral, then bet on infographics. Infographics fetch more likes, and shares and have the potency to go viral on social media.

Pro Tip:

Ensure that designs are kept simple and clean. The content shouldn’t be cobbled up rather it should be well organized into distinct sections. Use eye-catching visuals relevant to the topic for an easy understanding of the information.

Interviews

Interviews in the form of blogs/articles/webinars with industry experts or your own customers are yet another high-performing type of content marketing. Interviews provide a deep insight into the challenges and needs that play a key role in connecting with customers. Indeed, interviews are a pioneering way to establish yourself as an expert in the industry.

How can I use live interviews as a part of digital marketing?

Step 1: Host a live interview via Facebook/YouTube or opt for a webinar platform.

Step 2: Share the recording on your social media accounts, YouTube channel as well as on your website.

Other ways

• If you cannot go for live videos then go for written interviews on your blog.
• Next, try to get yourself interviewed by third-party sources and share the links on your website and social media accounts.

Choose the topics that provide meaningful insights and value-driven content to your targeted audience.

Conclusion

We have discussed the top 7 trending content marketing types in 2020. A single type is unable to create that force which gets created by using all of them in combination. If the website is your face, then case studies display your potential. If blogging is necessary for long-term results, social media content generates quick hype. 

Which type of content marketing type are you following? Need to discuss which strategy fits your business model? Connect with us today for a candid and insightful consultation.

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to...

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads, and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its needs, types, and budget to how it helps your businesses thrive in this competitive world.”

The number of people coming online is increasing at an exponential pace. Modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends keep an eye on the markets and change customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen to buying advice from their favorite social media or YouTube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging, and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

• Content keeps the audience informed and updated regarding the latest trends, news, and solutions to their problems.
• Social media helps the business to pitch new followers and customers and engage them as friends.
• SEO optimizes the content and helps to reach the person who has been searching for similar services/products offered by you.
• Email marketing/ blogging helps to follow up with the audience and ensure that the audience is getting the solutions for the problems.
  
  What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

• Create awareness and engagement.
• Pitch new customers, and followers and convert visitors.
• Shorten the buyer’s journey by providing him with appropriate answers to their queries.
• Trigger social sharing and boost word-of-mouth marketing.
  
  
  What are the Different Types of Digital Marketing?
  
  Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads, and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

Social Media Marketing

Here marketing is done on social media platforms to drive more traffic, increase brand awareness, and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps drive traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads, and LinkedIn’s sponsored messages.

Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts, or events to attract the audience to the business website.  Email marketing includes:

• Blog/ subscription/ newsletters
• Follow-up emails to website visitors
• Welcome emails
• Holiday Promotions/Loyalty programs
• Emails for customer nurturing such as tips, deals, coupons, etc.
  
  Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles influencing the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost Your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium, or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer monthly subscription plans. The best part is that you can easily upscale, downscale, and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always be on creating high-quality and relevant content that your niche audience will definitely consume and engage in.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify...

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping on the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle.

Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips, and campaigns that help ease your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  

Neil Patel is the one person whom we all trust for the latest trends and updates in digital marketing. Neil Patel, the co-founder of NP Digital and Subscribers, shares some interesting insights on expected digital marketing trends in 2020. This top influencer across the web shares that you need to diversify your efforts across various platforms and channels to get maximum return. 

Additionally, he insists that personalization is the only option to tap the genuine traffic as nearly 97% of the traffic is either junk or unqualified. We have to tap that 3% and make them conversion-ready. 

The competition is growing stiff with each passing day as the good channels are getting saturated extremely fast. Your business needs exposure to multiple channels as relying on one channel such as Facebook, E-mail or Quora would not yield your results alone. 

Even if you are getting explosive traffic and staggering growth from a single channel, it will last shortly. The competitors who are keeping an eye on your progress will jump on board and will make it harder to survive soon.

Here are the 3 Trends that you need to follow to win the 2020 Online Battle

Digital Marketing today needs an innovative, personalized, and professional approach. Following the archaic strategies would pitch only marginal gains. The outbreak of COVID-19 has deeply disrupted the economies. Thinking positively, this Lockdown has given businesses enough time to analyze and understand their goals.

 You need to stand up front and refurbish your approach to stand indomitable in 2020.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Drop in Video Reach

Today everyone is doing Youtube, Instagram, Periscope, and Snapchat!

The videos posted are lacking originality due to the saturation of video content. People just pick one big video, chop it up into bitesize chunks, and keep posting across their platforms. The audience is getting bored with similar-looking stuff. With no originality coming up, the viewership is certainly declining.

But, hold on!

Where the viewership of normal videos is going down, live-streaming is growing at a mind-boggling rate. For the last couple of years, every social media channel has been trying to vie for the attention of the audience by launching their own live-streaming services.  

The love of the audience for raw, unedited, real-time, and in-person content is growing leaps and bounds. People want to see their favourite entertainers, influencers, content creators, etc. in real-time.

Live streaming is garnering the attention of the business world. According to VisualStoryTell, live streaming projections would be worth a whopping $70.05B by the next year (2021).

Time to Try Something New:

Next time you plan to post your next blog, just spare 5 minutes and fire up a live video. Tell your viewers what you are going to publish, and the reason, and give them a teaser of what will be included in the blog.

What You Will Gain Out of Live Streaming?

The live streams are often flooded with comments, discussions, suggestions, likes, dislikes, and so on. This allows the brands to create more authentic connections with their customers. The brands can drive meaningful insights into the expectations of the participants.

So, go live now. If you are unable to make it every time, just try going once a month.

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Good Content Still Matters

Content Marketing still continues to be an inevitable part of every digital marketing space but with a twist. In 2020, you need to focus on several aspects of content along with quality. Context and target audience are the two naïve factors that need attention.

To understand online content in a better and deeper way, Google is continuously updating its algorithms to make the crawling bots smarter. So, businesses must work on areas to capture their target audience by tailoring more precise content in 2020.  

How to Rank High in SERPs in 2020?

Rather than chasing the latest SEO trends, it’s time to focus on ensuring fast-loading speed, well-written content, and useful links.

Content marketing is here to stay!

Voice Interaction Continues To Rise

2020 and the following years will see a drop in mobile traffic and a significant increase in voice search. All thanks to Voice-driven smart assistants such as Siri, Google Home, Alexa, etc. Verbal interaction is now a preferred way of digital interaction. The voice-driven devices are catching up with the audience to shop and search.

After the inception of Google Snippets, organic search traffic has been hit severely. To combat this, make sure to optimize your website for voice search. Adopting a voice strategy, helps the brands not only to remain relevant but also to impart an optimized and unique customer experience. This will amp up brand loyalty and foster relationships down the line.

Pro-tip to Optimize for Voice Search

To optimize the content for voice searches, try to opt for a conversational tone and use keywords that people will use. This will not only help you to ace voice searches but also appear in the featured snippets and much-coveted position zero on Google searches.

Get Involved or Left Behind – Choice is Yours!

In 2020, Live Streaming, Quality and targeted content, and Voice searches are the three most prominent digital marketing trends. Audiences today want new and exciting ways to connect with businesses that make their e-journey more enjoyable and easy. 

So, which of these trending things will you try first? For more interesting insights on digital marketing keep reading our blog and stay tuned with us.

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses...

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses are facing tough challenges to reinstate their online presence.

Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable.

This post of Digital Kangaroos discusses how brands and business can remould their digital marketing campaigns to keep up with the changing consumer behaviour. Plus, we will discuss some points on how to target customer concerns and queries on a limited budget.

Read More: How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Proactive Scenario Planning

The brand must analyze the best to worst-case scenarios from the perspective of business, customers and other patterns. The business must not plan on high-level corporate scenarios alone. Drill down to the individual levels.

Identify the challenges, scenarios, expectations and actions.

Listen to the Changes

In the current scenario, people are more closely aligned with friends, family and local businesses.  It’s the right time to go for local and hyper-local digital marketing. Let your customers know what you are doing in this lockdown and how you care for them.

Roping social influencers in your digital marketing strategy could turn out to be a game-changer for your business.

Know your Influencer?

Anticipating Operational Impacts

The businesses must adapt their digital marketing strategies to reflect the ground zero realities to the customers. Use newsletters and emails to proactively address the common queries and questions of the audience.

It’s time to ramp up your digital delivery by promoting your website, apps and other mobile services.

Remoulding the Digital Marketing Plan

The coming few months are the most critical. If you have still not joined the online world, go for online corporate training in digital marketing and jump on the bandwagon with full preparation.

Remember, everyone is sailing on the same boat. Each one of us is looking for a secret key to replace the lost opportunities. You certainly cannot control the past, but a chain of events can be triggered using digital marketing to improve the present and future.

Here’s how you can improve your ongoing campaigns.

Social Media

Social media is a vital component of digital marketing that helps brands to communicate with potential audiences directly. During this lockdown, take measures to improve your online presence. Tailor your posts in such a way that these offer easy access to the information the audience seeks.   

Additionally,

Through your accounts, the brands should communicate regarding any changes in delivery, stocks, shortages, closures, etc.

If you have a large customer base, it’s better to start a social media group. Here people can post their concerns and queries. This acts as a forum and will not hamper your brand image on the main official page.   

It may happen that the social media messenger account is receiving a large number of queries; you can set up an auto-reply feature that will outline your expected response time.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Paid Search

When you are going for a paid search, you must ensure that every penny is properly utilized. The world has seen a massive reduction in online shopping other than essentials as more and more people are going for work-from-home options. Here the brands need to re-strategize as per the changing audience behaviour.

Ensure that the budget is utilized maximum to demographics where the brands can meet the demand.

Use the scheduling option wisely. Don’t go for the 24/7 calling option, when you know there is no one to pick up the call. 

Review your ad before hitting the publish button to gauge that the message tone is perfect for the publishing social channel.

You can update your site links to focus more on delivery information or re-create the content as per the ongoing scenario.

SEO and Content

You may need to re-create your content or add some more details regarding any information your customers expect to get from you. Keep on posting through blogs or social media posts regarding essential topics. Do that as per your frequency or whatever is the need of the hour.

Channelize this opportunity to support your existing customers and re-establish brand loyalty and trust through proper SEO and Content methods. Here’s what you can do:

Update your opening/closing times on all your official pages such as your website, social media, Google My Business, Google Maps etc.

Any operational changes should be communicated through the blog or an informative post.

Try to create a FAQ based on the latest customer queries.

Connect with Digital Kangaroos- the best digital marketing company in North India for more tips on how to keep your SEO intact in this tough time.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Analytics

Keep a close eye on analytics and visitor behaviour. Adapt your strategy as per the stats. Analyze the changes happening in your traffic. Stay alert and understand how the current scenario is driving the users to identify new business opportunities.

You can achieve this by understanding their needs and patterns through keyword analysis.

Dive into the New Digital Wave with Digital Kangaroos

At Digital Kangaroos, our hearts go out to the families who have been impacted by this global pandemic. In our aim to minimize the impact and flatten the curve, our team is working from home to provide you with an uninterrupted flow of services.

We are keeping our lights on so that our clients can contribute their part in raising the economy as much as possible. In this time of uncertainty, we stand by our clients and are working in overdrive mode to ensure their success.

Facing any digital marketing issues? Connect with us at info@digitalkangaroos.com.

Digital Kangaroos wishes a speedy recovery to all those who have been impacted!

We are playing our part. Are you? Stay Inside and Stay Safe.

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such...

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till things turn normal”, but hard to practice.

Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures.

Desperate Times Call for Desperate Measures!

Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis.

It’s very important to maintain your current customer base and don’t let it go. It’s better to retain a loyal customer than to make a new one. The scenario calls to maintain strong contact with your customers and keep them engaged.

Digital Marketing offers you an excellent platform to stay connected with your audience. It is the most convenient and cost-effective method to ensure your customers stay engaged and loyal to you. Here’s what you can do.

Get Social

Social media channels such as Facebook, Twitter, and LinkedIn are places where customers get to know about your products/services, exchange their opinions, and ask queries. This is indeed the best way to sustain your brand value.

 Amid lockdown situations, create a cost-effective plan to reach out to your audience. By devising more targeted advertising as per their interests you can eventually impact all points of the social media funnel.  Consult the best digital marketing company in your city for additional guidance.

Content Marketing

Content is the backbone of every digital marketing campaign. Use the power of content to showcase how your product stands above your competitors. And why they should prefer you.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Improves Visibility

Marketing your business in the Covid-19 quarantine situation is difficult but investing in digital marketing now would reap long-term benefits. This is the right time to invest in brand awareness and visibility. It’s human behaviour that they prefer things that they are familiar with.

So, the right digital marketing strategies would turn the odds in favour of your business. Seek out some low-cost techniques that will keep your business visible. As more and more people choose to isolate, these strategies would help your business to remain functional.

Optimizing Conversions

If your business doesn’t have a blog, start one. A blog is a prime and vital medium to connect with your audience. Put content related to your products/services and make it engaging so that your audience finds it useful.

If you already have a blog, update and revise your existing content as per the situation to remain intact on SERPs. Along with that, make certain changes to your websites and add suitable CTA’s to optimize the conversion rate. Here’s what you can do:

• Post reviews and recommendations ( at every touch point of the marketing plan).
• Share stories that depict your quality and dedication in the tough times of the coronavirus outbreak.
• As long as the lockdown prevails, your website will be the first interaction point for the customers. So, make sure to turn it impressive.

Redesign your Strategy

You need to stay up front with the situation. Keep your customers/clients informed about the measures or any new strategy followed against the Covid-19 pandemic. For example, if you run a restaurant, inform your customers regarding home delivery or takeaway options. Things have to be kept going.

If you run a Gym, you can share essential tips with your customers on how to stay healthy at home. Or, what exercises they can follow to stay fit at home. You can choose blogs, social media, and videos as your medium.

Amid everything, you need to follow the government’s protocols as much as you can to prevent the situation from going grave. Stay positive. Things will turn to normal sooner or later. Show your customers that you support them.

Evaluate and Refine

Evaluation is the key to improvement and Google Analytics will show you the way. You are wasting money if you are not improving. Keep track of your marketing activity and redefine it as required. This is the time when you need to focus on your visibility and engagement and not only just profit.

Follow these tips and help your business sustain amid the repercussions caused by this deadly pandemic. We, at Digital Kangaroos, are working round the clock to help you devise adequate marketing efforts for your business survival.

Our adept team members are working from home to provide you with uninterrupted professional digital marketing services such as SMM, Content Marketing, website designing, graphic/logo designing, etc. Our comprehensive suite of digital services is a solution to all your modern marketing woes.

Go online, reach more customers, boost visibility, and most importantly- survive your business with exceptional digital marketing services offered by Digital Kangaroos- The Best Digital Marketing Company in Punjab.

For more assistance or guidance on your business marketing plans during the COVID-19 lockdown, email us at info@digitalkangaroos.com or you can also call us directly at +919814820845. Stay Safe, Stay Inside, and Leave your business promotions to us!

Our world is getting digitized at a very fast pace. People across all industries have accepted and embraced this change...

Our world is getting digitized at a very fast pace. People across all industries have accepted and embraced this change with wide hands open. Still, thinking? It’s high time that you jump on the digital bandwagon for the sustainability and visibility of your business.

Going digital does not only mean having a website. It means much more than that. Your website is just the first step of the staircase to the online world. Even if you receive amazing footfall on your website but you don’t know how to convert it into sales or leads, your efforts go null and void.

Online marketing and promotion, known as Digital Marketing, encompasses various elements and factors. The tools and strategies of digital marketing offer small and big companies the best chances of survival, competition, and business growth.

Digital marketing is essential to peddle your products and services to local and global audiences. Corporate training in digital marketing ensures that you are keeping an eye on the right ball driven by the latest trends, events, and updates.

Customer awareness and brand recognition are the two main pillars of any digital marketing campaign. Running some random un-focused ads won’t work. You need to have well-planned, targeted, and integrated digital marketing strategies for your business.

In today’s world, people have more smartphones than the number of members in their family. This clearly signifies that the internet is knotted with everything we do and in every decision we make. This post discusses the potential reasons why corporate training in digital marketing is essential for your business to stay alive and kicking in the real world.

More Affordable and Effective than Traditional Marketing

One of the best advantages of digital marketing is its wide reach within an affordable budget. Even a small company can pitch great leads without making a dent in the pocket. Rather than opting for traditional marketing methodologies such as print ads, hoardings, TV, or radio ads, go for affordable and effective digital marketing options.

The famous blogger Neil Patel has also shared that content marketing costs three times less than traditional tactics. Every penny spent on digital marketing is absolutely worth it and guarantees excellent ROI.

Levels up the Start-ups with the Big Ones

Practically, if you are a start-up, it would take you years to grow big and compete with giants in your industry. Digital marketing has completely reversed the scenario. It helps you go that extra mile in a minimum time frame and you stand level with your competitors soon.

Whether you are into e-commerce, the medical profession, sports, education, beauty services, electronics, etc., digital marketing offers survivability and sustainability to every small business. Digital Kangaroos’ personalized and customized corporate digital marketing training modules help you leverage your customers locally as well as internationally.

This advanced training module helps you compete in the market tactfully even with a small advertising budget. It also helps you understand how you can drive your business smartly with the analytics.

Learn More: Nano to Mega Influencer- With Whom You Should Work?

Brand Power and Recognition

Now, you can offer a more personalized experience to your audience through engaging blogs, social media posts, and ads. Knowing the right way of digital marketing allows you to establish yourself as a brand and amp up the conversion rates.

Learn More: How to use SMO Techniques to Boost Brand Awareness?

Social Media Marketing allows you to engage the on-the-go audience as well. Now you can entertain, inform, and engage your ideal audience in the right manner.

Our corporate training in digital marketing helps you understand the smart moves to tap the customers who visited your website and left without purchasing. Our ingenious digital marketing training tips help you strengthen relationships with current customers and strike up a conversation with potential leads.

Respond to Latest Trends in Real-Time

Digital marketing is a vast expanse with ever-changing trends. To stay ahead in the digital game, you need to stay updated regarding popular trends, events, topics, and technologies. By tailoring your digital marketing strategy to real-time trends, you can amplify your business leads and conversion.

Learn new strategies to boost traffic during the festive season.

Our trailblazing corporate training in digital marketing offers your brand to build loyalty and helps you emerge as an unprecedented leader in the market. Our corporate training in digital marketing helps you to respond to these trends quickly.

Your Competitors Are Doing It!

In order to sustain in the market and stay competitive, going digital is the sole option. The chances are that your competitors are already headed towards digital marketing.

The ball is in your court!

It’s high time to start using digital marketing strategies to reach more customers, engage them, and influence their purchasing decisions. In fact, customers do expect this type of marketing from the brands they buy from.

Digital marketing is here to stay! It is and will continue to impact the buying decisions of the netizens significantly. Your business is at high risk if you do not integrate digital marketing into your overall marketing strategy.

Over to You!

So, are you ready to take your business to new heights? Our adept corporate training in Digital Marketing will empower your business to grab every single opportunity knocking at your door. Make your brand’s presence felt nationwide with our result-driven digital marketing training exclusively designed for the corporate sector.

Call us today at +919814820845 or just drop a mail at info@digitalkangaroos.com.

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much...

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if they fail to reach your niche or targeted audience.

Here content promotion comes into play!

Related: Relying only on SEO could be dangerous

The more you are able to expand your online visibility; the more the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are:

Building Awareness

Generating leads

Engaging leads or conversion

But, content promotion isn’t a cakewalk. Content promoters or marketers work their fingers to the bones to promote the content. We have curated this post to help budding entrepreneurs and start-ups to perform some simple yet effective DIY content promotion strategies.

Share Content Multiple Times

Sharing on social media is the first task of every content promotion and digital marketing strategy. It amps up the brand’s reach and boosts visibility. You need to have a large number of followers or fans for every content promotion technique to be successful.

Building a great following would take time, but it’s worth the time invested. You can approach social influencers who can help you reach millions of people with their single share.

But sharing once on your account is not enough.  When we talk about social media, paid ads dominate organic searches. Organic traffic on LinkedIn, Twitter, Facebook, etc. is fleeting. So, share your content multiple times to ensure that it reaches your followers.

Start Guest Posting

Guest posting is basically writing informational content/blogs for your targeted audience or relevant community blogs. When your content is shared on such blogs, your viewership bag gets a whooping jump. You get connected to a whole new group of people and have an opportunity for a grand conversion. 

For this, you need to find the right blog. Don’t go on the number of readers. The target for a niche audience, even small numbers would work. This is more valuable than posting on a bigger blog with a broader appeal.

Found a blog? Go ahead and check out the requirements for guest posting or email the owner regarding the same.

Make it Shareable

Your content would only be shared if the readers are able to share it easily. Strategically adding social media buttons to your content makes things sorted.

Add buttons such as click to tweet, PinIt and other social media sharing buttons.

Email New Content to Your Subscribers

Email marketing is the most effective and easiest way to content promotion and to stay connected with your loyal audience. You can either draft a newsletter stating the latest and upcoming things. Else, you can curate a piece of content especially designed for your email subscribers.

Believe it or not, emails have the highest click-through and response rates as compared to other forms of digital marketing.

Reach Out to Influencers

Directly asking a social influencer to share your content won’t work. The best way could be by asking for their input or using a quote/snippet from their published post. Try to grab their attention by giving them proper credit.

This will trigger the influencer’s interest in your piece. Though you can’t be sure if the influencer will be sharing your piece across all his platforms, it will at least help you to get a foot in the door.

Just a single share by an influencer in his community can rock your brand.

Click Here to know your Influencer

Connect with People with Similar Interests

Don’t expect the audience to just approach you. You have to take the first initiative. Look out for people and build relationships with them. These people are not professional influencers but share industry news/information/trends with their followers.

By connecting with them unfurl the potential of your content to tap their followers and start building a great audience.

Join Communities and Share Content in the Comments

You have to pull out all the stops if you want to expand your reach and build a great audience. Try to connect with industry communities or professional groups/organizations online. Join these communities/groups and promote your content there.

Try to solve the audience’s queries and subtly share your link. The same thing applies while answering in Quora as well. Briefly comment on the question and drop your link. But don’t share your links with each and every answer, it would look spammy. Share the link only to the ones that are extremely relevant to your content.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Content Syndication

This is different from guest posting. There are many websites/blogs that are hungry for content. These websites allow outside publications and reposting of your content as well. You don’t have to draft a new post altogether. Just pick any of your popular posts and send them to these websites for publishing.

Pitch your high-performing pieces to attract more audience.

‘Snackable’ Content

Snackable is a word coined for short videos/articles/content that is easy to consume. During your content promotion, convert your written content into Snackable videos or briefs. It’s a great way to repurpose your content and give it an engaging flavour.

Use Paid Marketing

Though following organic methods is an ideal way you need to invest in social media paid advertising to make a cut. But before you decide to go for a paid promotion or set a budget, consider this:

• Bet only on your top-performing pieces or content you know would definitely bring traffic.
• Avoid investing in snackable content. Longer and more detailed content would make the most out of your investment.
• Go for ebooks, whitepapers, webinars, detailed content, etc.
  
  
  Get Set Go!

Always remember, your efforts in content creation pay only if your target audience can find and engage with it. Follow the above tips to get started with your content promotion and start building an audience.

Need help? We will help you create great content with customized promotion strategies to improve your brand’s reach and visibility. Email us at info@digitalkangaroos.com to get started.