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Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing...

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing in the e-sphere in the most effective and right way with free tools.

The rise of the internet has completely disrupted the real estate sector. According to Financial Express, Realtors need to undergo a digital transition if they need to survive and sustain the afterstorm of COVID-19. Apart from the fear of stepping out, people are so preoccupied with their lives that they prefer a virtual site visit while shortlisting their new home or property.

Netizens are spending more time on social media and e-commerce platforms now, almost double the time they spent before. It’s the right time to capture the influence and reach offered by digital marketing to build a strong customer base. So, here are a few easy steps to real estate digital marketing that can help you leverage sales, customer base, and brand. Let’s get started.

Create a Mobile-Friendly Website

Having a website is no big deal and can be made by any web development company. But, the twist is that you just don’t need a simple website. You need a website that:

• Is attractive and catchy
• Has SEO-friendly content
• Is fast loading
• Has powerful CTAs
• Is User-friendly (should support ease of navigation and is completely mess-free)
• Is Mobile-friendly (should open perfectly on all mobile devices)
• Offers the best user experience
• Has well-drafted content that guides the buyers throughout the process

With so many photos, videos, and links, a real estate website often turns slow over time and faces a high bounce rate. Approaching a Professional Web Development Company or a seasoned web developer (who perfectly understands your requirements) is an ideal way to start. The web experts know the latest digital marketing trends in the real estate industry and curate a scalable website as per the latest norms.

There are many tools such as:

• Mobile Friendly Test By Google Search Console
• Page Speed Insights to test and analyze your page loading speed
  
  Google Business Pages and Local Citations

Next, start by creating a Google My Business page for your business. Make sure that you have filled in all the details accurately such as name, address, contact number, opening hours, etc. According to a survey, around 46% of the total searches are local. People spend 88% of their time looking for local businesses. So, investing in hyperlocal marketing should be your next call.

Read More: How to do Local Marketing for your small business?

Pro tip: Make sure that all the contact details provided on your Google Business Pages sync with the details given on the website.

Tool Used: Google My Business (Free of cost)

After getting listed on Google Business listings, look out for websites such as Sulekha, Indian Yellow Pages, etc. for local citations. Local citations mean advertising the business on commercial websites by giving your NAP details. Here is a list of top local citation websites to begin with according to popular website Moz.

Blogging and SEO

If you want to stay relevant in the industry, connect with the audience, and show your expertise- Blogging is the perfect solution for that. According to the Content Marketing Institute, 86% of marketers have successfully achieved their goals through blogging.

Also, 90% of consumers expect their favourite brands to provide meaningful content. They search their blogs to find answers to their queries. Relevancy and consistency are the keys to making your blog successful and becoming the first choice of visitors.

Read More: Know which content marketing is perfect for your business

SEO helps you become searchable and discoverable by search engines. Invest in the right SEO practices for real estate. But, as Google and other Search Engines keep on changing their algorithms every couple of months, you need to stay updated to retain the SEO juice.

Take the help of a real estate digital marketing agency to get the latest on-page SEO trends implemented in your content strategy.

Social Media Marketing

Creating a social media page such as Facebook, Instagram, LinkedIn, etc. is like a child’s play. But there are certain things that you need to be aware of. The logo and Cover Page picture should be attractive, impressive, and complete in itself. Stay active on social media by posting engaging posts and stories. The name should be the same as yours. Don’t make any sort of variation. It’s vital for your discoverability on social media.

You may also approach social media influencers to give a whopping boost to your audience, sales, and conversion rate. Connect with the best real estate social media influencer near you or connect with a digital marketing agency for all your influencer marketing needs.  A social media influencer has the capability to multi-fold your audience base with just one post/share.

Plan interesting campaigns, giveaways, contests, etc. to keep your audience engaged and connected. Take guidance from a real estate social media marketer to know more about new trends and audience tapping.

Host Virtual Tours

For a successful real estate digital marketing strategy, you need to go truly virtual. In today’s scenario, when people fear stepping outside due to the risk of infection, why not get them an online site visit? Virtual Tours help the clients to get an idea of what is unique about that place and what it has to offer.  This helps you entertain not only your local clients but handle international clients as well.

Andrew J Carr has shared some interesting tips for realtors to make virtual tours a success. Some of these are:

• Actual footage of the home should be used. No digital recreations and illustrations.
• It should be easily accessible to a layman through a mobile device or browser.
• The viewer should be able to see the 3D exploration of the site.
• Abide by clear lighting and high-resolution videos. Make sure things load quickly.
  
  Key Takeaways

To give a digital dimension to your business you need to make yourself discoverable with the help of a user-friendly website, GMB page, local citations, etc. Continue your efforts of brand building with SEO, blogging, social media marketing, etc. Offer virtual tours and online site visits to your clients to broaden your client base and offer them the best user experience.

Digital Marketing skills have become quintessential to making a business successful. Invest in real estate digital marketing training to know the latest digital marketing trends in real estate and outpast all your competitors in sales, revenue, ROI, and audience.

Contact Digital Kangaroos for more advanced insights on how to rank top on Google and for the best real estate digital marketing services.

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major...

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major breach could mean an end to your business. Here are a few tips to make your online store’s identity eternal.

Having an online store is both profitable, rewarding, and a must to thrive in this post-COVID era. Most small businesses and newbies often neglect one of the biggest threats to their website integrity i.e. e-commerce security. A data breach or stealing your name could mean an end to your thriving business not only online but deeply impact your offline business as well.

Here’s why small businesses and budding entrepreneurs ignore their e-commerce security.

• They don’t know what it is.
• They underestimate the threats.
• They believe that their business is too small to be targeted.

According to the latest statistics, nearly 43% of the small businesses are targeted out of which nearly 60% of them go out of business. The numbers are constantly multiplying. Even after too much advancement in technology, hackers are victimizing innocent online shoppers and e-commerce sites.  

So, here are some of the best tried and tested tips that help you stay protected from pretenders, con artists, and hackers.   

Trademark your Business

To avoid copycats and pretenders, get your business name and logo trademarked. Registering your business protects your brand identity and guards against infringers and others who try to capitalize on your name. Though it may be a bit expensive for small businesses if you don’t register then someone else can easily copy your things and sell them in his name.

The truth is that if you are going digital, sooner or later you will succeed for sure. So, it is always better to protect your identity as early as possible.

Read More: How to attract customers to your online store?

Use a trusted and secure e-commerce platform

Opt for secure platforms such as Shopify, Magento, etc. that offer affordable SAAS e-commerce solutions for their customers. If you are not tech-savvy, prefer a Shopify Agency for a professional e-commerce approach. Explore some of the best Shopify service providers near you and step gracefully into the digital world.

An e-commerce platform such as Shopify would not only monitor your stores for security issues but would also help deploy solutions to your problems immediately.  

One more advantage of taking cloud-based services such as those offered by Shopify is that it provides an additional layer of protection against DDoS attacks. A SAAS or cloud-based solution offers you managed DNS services that significantly mitigate the Denial of Service attacks. You don’t need extra equipment or heavy infrastructure for the installation or setting up of things.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Use SSL/HTTPS

SSL or Secure Socket Layer is a protocol that servers and browsers follow to authenticate, encrypt, and decrypt data sent over the internet. SSL when used on HTTP forms HTTPS (HyperText Transfer Protocol Secure) that ensures that all your transactions are private and integral.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Other compliance

For online payments, make sure that your website is PCI DSS compliant. This means that no critical data or credit/debit card information is saved on your end. Add layers of security to your website by using features such as firewalls, contact forms, login boxes, scripting languages, etc.

This prevents application-level cyber attacks such as SQL injections, XSS, etc.

Stay Updated

The automated web crawlers by hackers are always looking for vulnerable and exposed sites. Unpatched sites and sites that are not updated regularly are their prime victims. Delaying the timely updates in the software could compromise your website.  Make sure that your backend software as well as the website is updated with the latest security patches released. 

If you are unable to manage all things, hire a person who can take care of all this. For SAAS-based e-commerce platforms, patches are automatically applied without causing stress to the user.

Don’t forget to backup

Make it a routine to back up all your data. Backing up the data helps you from losing your data in case of a crash, virus attack, or breach of the website. For bigger businesses that involve hundreds of transactions every day, backing up on a regular basis is recommended. Otherwise, you can take a backup every week. Choose an offsite server for your backup.

Strong Passwords

Weak passwords are just like low-hanging fruit that could make your website compromised by a brute-force attack. Always use and encourage your customers to use strong passwords (long and randomized) and they should keep changing the passwords every six months. The more complex the password is, the harder it is to crack.

By following these simple tips, no one can stop you from ruling the e-commerce world.

Want to set up an online store for your small business?

Looking for the best Shopify service providers?

Digital Kangaroos– one of North India’s best web development and digital marketing company would help you realize your dreams. Our professional Shopify website designers would not only make your website awe-inspiring but would also guide and help you achieve the desired visibility across the internet. The websites built by us are responsive, user-friendly, impressive, and 100% secure.  Contact us today for all your e-commerce or online store needs.

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds...

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds against their favor. Here’s how you can build visibility and brand recognition for your restaurant and boost your revenue.

The key to any successful business lies in knowing how to market your products/services to the audience in the right way.  For that, you need to look out for answers such as:

“How to attract people to my restaurant?”
“How to gain visibility in the local market?”

“Why is my existing website not drawing any results?”

The answers to your apprehension lie in digital marketing. Well, you might get some recognition via traditional marketing methods such as flyers and radio commercials. The truth, however, is that in today’s world, it’s the online presence that makes you authentic, genuine, and popular.

Without a strong online presence, you will sooner or later be dominated by your competitor who has an exceptional digital aura. But you don’t have to worry! Digital Kangaroos is here to help you. Here are a few top digital marketing strategies for the restaurant business that actually work.

Add Credibility to Your Website

Around 88% of the customers explore the internet to check the credibility of the products and services offered by a restaurant. Having an unprofessional website may make your customers bounce off and find another better option.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Your website should be professional, user-friendly, and fully functional. All the links should be working properly. The customers should be able to navigate through your menus, contact details, website online ordering, takeaways, or delivery options.

Around 45% of the searches made on Google are local and are preferably made on a Smartphone. “Near me“ and “Buy… online” queries on mobile devices have risen remarkably by more than 200% from the last year. Also, approx. 50% of the ‘near me’ searches ultimately result in physical store visits. Your website must be optimized for mobile users to capture all the local queries.   

Connect with the best website design and development Company to bestow a professional and competitive look on your website. Invest some money to get a professional logo, HD food, staff, and outlet pictures. This infuses a sense of intimacy with your restaurants, even before the customer visits them.

Local SEO

SEO for the restaurant business is one of the vital steps in attaining visibility and brand recognition. If you want to increase the organic traffic to your website, then SEO is your answer.

If someone searches for, “best vegetarian (or, your specialty) food near me”, it’s the SEO ranking that helps the netizens find you. 

Read this blog to master the local SEO yourself.

A few other points that help you boost SEO:

• Start a blog. Answer the queries, and share insights, information, recipes, tips, etc. with the visitors.
• Include local keywords on almost every page of your website.
• Create a Google My Business Account and give desired information that helps the users locate and connect with you.
• Perform link building.
• Create a Shopify account to enable online ordering. 

If you are new to SEO, always consult a professional digital marketing agency on how to begin.

Online food Ordering

The generation today can be better referred to as ‘A generation of digital nomads’ as whatever they need or want should be accessible in a few clicks!

People today expect their favorite restaurants to allow them to order food online. Being a restaurant owner, you may be missing a lot of opportunities, if you have not jumped on the bandwagon of the online ordering system.  You can easily start generating extra income by building an eCommerce website with Shopify.

Going with the digital flow doesn’t only ease the lives of your customers but ensures your exponential growth in the competitive market. Reach the best Shopify service providers as they help you:

• Establish your online ordering system
• Reach the right audience at the right place and time
• Stand unprecedented in the local food industry

Read this blog to learn best DIY content marketing ideas

Gain Followers on Social platforms

Having a website with great SEO is one side of the coin and the other side belongs to social media. It’s the social media that makes you popular instantly. There are approx 1.69 Billion people on Facebook which means that a major share of your audience can be found on social media itself.

Go for a strong social media presence. Host contests, giveaways, free meals, free dine-ins, recipe sharing, recipe contests, insights, etc. to grab audience attention and gain an impressive following. Encourage users to like, share, and follow. Digital marketing of a restaurant without social media is indeed folly.

Social media offers a great networking medium.

Read More: Why Ranking High on Google is a Key to Make Money Online?

Use Influencer Marketing

If you are planning to scale your restaurant business, you definitely need influencers.

In simple language, Influencers are the celebrities of the digital world who have credibility and a loyal audience for a particular niche in thousands (if not in millions).

So, approach some food-specific influencers in your vicinity and invite them for a review or a free lunch. You can also approach the best digital marketing agency if you are unable to find one.

Partner With Other Local Businesses

Affiliate relationships with other small businesses or complementary businesses (not restaurants) such as local hotels, grocery stores, corporate offices, etc. Plan out a strategy and start working with one another. For example: by liking or sharing their posts, guest blogging, referrals, additional discounts to customers coming from there, etc.

This will add visibility and brand popularity to your restaurant business within your community.  

Running ads once a year or doing SEO occasionally won’t move the needle. Keeping high and consistent engagement online is the key to driving sales.

Read More: Nano to Mega Influencer- With Whom You Should Work?

Need help to take your restaurant business online or gain visibility on search engines?

Digital Kangaroos is one of the top web development and digital marketing agencies that can help you with all your specific needs and requirements in the digital world. Explore our portfolio to unveil how we have helped numerous businesses stand tall and vanquish their rivals in the market. It’s now or never!

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on...

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on mobile-first indexing. Find out more on how to deal with this major update and secure your position.

 John Muller, Search Advocate at Google, threw a major blow on webmasters when he confirmed that all desktop sites would be completely dropped from the Google index from March 2023. Only mobile versions of the websites would be indexed and ranked.

Desktop users will be redirected to m-dot (mobile) versions of the website by default. Muller’s statement also shared that apart from desktop sites, all the images and other assets of the desktop version of the website will also be dropped from the search giant’s index entirely.

Though mobile-first indexing has been there for quite some time then why this hype now?

 Any website coming live after July 2019 uses the mobile version for indexing rather than the desktop version. This meant that the mobile version was preferred for indexing and ranking over the desktop one.

What’s new?

But now, things are going to change. As a webpreneur, you have no alternative than to bow to fate with this new update rolling over the coming March. Now, you have to prepare your website to comply with new updates i.e. get your website optimized for mobile.

Here are a few mobile-first practices that you need to implement/follow to ensure smooth sailing through the next quarter.

Responsive Web Design

If your website is not having a responsive web design, then you don’t have a choice but to implement it right now. Contact the best web design and development company in your area and optimize your website for mobiles and other smart devices to bypass the breach. A responsive template ensures that your website stays similar irrespective of the device screen size.

Another advantage of having a responsive web template is that you don’t have to create different versions of your website for different devices.

Accessible by Googlebot

You need to ensure that Googlebot (Google’s web crawling software) can access your content and render it. If you are not using a responsive web design, then you should have separate URLs for your desktop and mobile website. Also, ensure that the disallow directive does not block the URLs.

Use identical meta robot tags for desktop and mobile versions of your website the crawler shall not crawl and index your page in case of any mismatch.

Totally avoid ‘lazy loading’ for your primary content. Lazy loading means deferring the content loading that is not critical or visible. Googlebot would not crawl any content that requires any kind of human intervention such as clicking or typing.

Similar UX Across all Platforms

Whether your user is viewing the website from a desktop or any mobile device, user experience should be similar in all aspects. The content should be the same in all the versions of the website. Keep your H1, H2, and other heading tags consistent and appealing.  Additionally, analyze your structured data and update it as per requirement.

Ad Placements

Ads can make or break your business. Improper placing of ads can hamper your mobile rankings. To know more regarding ad placements, read the Better Ads Standard for the best user experience.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Focus On Your Visual Content

When it comes to visual content such as images, videos, etc., each one has its own best practices to follow. 

For images, providing high-resolution pictures with mobile-supported formats is inevitable. Include images that are high-quality and don’t shrink (or, look too small) when viewed on small screens. The same applies to videos as well. The videos should be placed appropriately on the page as placing them too far down the page would force users to scroll unnecessarily.

For all visual components, avoid using dynamic URLs because if the URLs keep changing, Google won’t be able to process these components correctly for mobile-first indexing.

Final Words

Things are evolving rapidly and so is the digital escape. People nowadays prefer handheld devices for accessing the internet rather than using a desktop or even a laptop. The primary reason is the convenience and ease offered by mobile phones.

Google always keeps user experience as its foremost priority. Their decision to solely prefer mobile-first indexing is a brilliant way to show how Google cares for us and how much we rely on mobile phones.

Is your website not optimized for mobiles? Then it’s the right time to do it.

We at Digital Kangaroos, the top-rated and best web development and digital marketing company, are here to take your business to the online world and make you visible. Our extraordinary and out-of-the-box thinking strategy helps you emerge as a brand and get an instant revenue boost. Contact us today!

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual...

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual work begins now i.e. to attract the customers. Here are a few tips that you may find helpful.

You have done the market research, found out the USP of your products, and configured the best E-commerce store from the best web development company but there’s not much influx of customers and traffic. Organic reach takes time to grow but alongside you need to follow certain tips to make sure your online store hits the ground running from day zero.

It may sound easy but attracting customers for your online store is tedious, tricky, and time-consuming. So, to make the whole process easy here are a few tips that will help you capture traffic without making a hole in the pocket. Check them all.

Beautiful and Professional Design

The purchase decision is made in the initial few seconds. You need to make sure that your website or app is perfectly designed to pass the 3-second rule. Ensure that every first impression counts as a customer would be lost forever and won’t come back again. Get your website or E-commerce store designed and developed by a professional website development company in India.

The website should be responsive, user-friendly, and developed as per the latest technologies and market standards. The reason is simple: A beautiful and eye-catching store is considered trustworthy and reliable.

Check out our e-commerce case study examples for inspiration.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Social Media Activity

Social Media is one of the biggest digital assets that offer free publicity and promotion. The key to social media success is incredible and engaging content. You have to deliver interesting and outstanding content (posts, images, etc.) so as to encourage people to follow you.

What are the essentials to having a great social media strategy?

• Post Consistently: You cannot afford to lose the customers or make them forget you. So, decide on your frequency of posting and stick to it. You can use Hootsuite for scheduling your posts in case you don’t have sufficient time. Prefer posting once in two days.
• Engaging Users: Make your posts interesting by asking questions to your audience, replying to their comments, and trivia and subtly sharing how your product is a solution to their problems.
• Right Channels: You can choose any channel as per your audience but don’t forget to have an impressive presence on Facebook and Pinterest. According to Shopify, Facebook grabs the lion’s share offering the highest conversion rate for all online stores.
• Use Infographics: In a post published on American Express, social media posts with graphics and images get more engagement as compared to other content types.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Invest in Building Customer Experiences

One of the best ways to improve customer experiences is by giving them incredible customer care and support. No promotional strategy is better than customer satisfaction. Word-of-mouth marketing is indeed one of the best promotional strategies even today. Try to make the customer experience remarkable and satisfying.

According to Forrester, 45% of US adults abandon their transactions if their queries or doubts are not answered satisfactorily.  So, if you want to grab your customer’s attention make sure to reply to all their concerns, comments, and questions. Timely responses are the key to conversion.

Targeted Blogs

According to a study, websites offering custom content to their audience in the form of blogs result in 55% more visitors. 60% of customers feel more positive after reading blogs. Blogging is indeed a great way to build an audience and stay connected with them. Don’t underestimate the power of blogs. Even infrequent blogs have the power to boost your business.

If you don’t have time to write blogs, then prefer to approach a professional content marketing agency in India. Professional content writers not only boost customer engagement but also improve your organic rankings.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Promotions

Everyone loves discounts, promos, and freebies. In fact, the word “free” attracts customers and motivates them to make a purchase. You can start online promotions on social media platforms such as giveaways, contests, like-n-share campaigns, free shipping, etc.

For the best advice, connect with the best social media marketing company that will give you clear insights on workable strategies after doing a competitor analysis.

Email and WhatsApp Marketing

Why Whatsapp?

Yes, we all have heard about email marketing but WhatsApp has totally revolutionized the modern-day marketing scenario. WhatsApp gives the power of shopping even to a person who is less educated.

What can you do with emails and WhatsApp?

• Send emails and Whatsapp messages about new products, promos, campaigns
• Send status updates, order details, and information about similar products.
• Discount coupons can be shared via these platforms so as to make them revisit the website.
• Share some tips, trends, and other industry updates related to your product/services
  
  Partner Up

Earn the loyalty of your customers by teaming or partnering with other brands. The three most important elements for online store success are partner, partner, and partner. This strategy gives you more exposure and visibility among other competitors in the market.

Just follow these tactics to rock your online store. You don’t need to attract millions of customers, but the right strategy and right channels will automatically do that for you.

Digital Kangaroos is one of the leading web development and digital marketing agencies in India. With more than 200+ successful projects delivered across the globe, we aim to make your brand global. Connect with us for any professional assistance in designing, developing, or promoting your online store. Together we can and we will conquer the world!

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on...

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned!

The top Indian blogger and Marketer Sorav Jain shared in his blog that with the right and strategic SEO techniques, it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial to gain maximum organic traffic from local searches. Let’s dive in. But before that, let’s first understand.

What is Local SEO?

Local SEO is a subset of Search Engine Optimization where your online presence is optimized to attract more business traffic from relevant and niche searches.

For example: If you search for top takeaway restaurants in Ludhiana. Google will give you local results (snack pack) first, followed by a list of organic results. It’s very important to get a top position on this snack pack as 46% of the clicks are made in this local search box.

Check Your Mobile Friendliness

The first step is to make sure that your website is optimized for mobile. According to search engine watch, 63% of the users are performing local searches to find a business. And, out of them, nearly 79% are mobile phone users. 80% of mobile phone users end up making a purchase. In simple words, every fourth query out of five converts.

You can use Google’s mobile-friendly tool as your first step for the local SEO checklist. Enter your website and check whether it’s mobile-friendly or not. For example, here is a test report after testing our own website https://digitalkangaroos.com.

The Page is Mobile Friendly

If your website is not mobile-friendly, contact the best digital marketing or local SEO company that will help you to make your website optimized for mobile devices.

Optimize Your Google Business Listings

This is one of the major parts of local SEO and is indeed very easy to do. Go to Google Business Page, register and claim your business.
Some Do’s and Don’ts while registering with GBP (Google Business Pages).
· Enter all your details such as an address, opening/closing hours, and contact number correctly as mentioned on your website.
· Pin your location properly. Add URL, description, and photos of your business.
· Also, keep on checking the information on a regular basis because Google provides an option for local edits “Suggest an edit”. It’s your responsibility to see that no one claims your business or makes a fake edit.
Have a look at our Google Business Listing. This page is shown when someone searches for Digital Kangaroos on Google.

Keyword Research

Suppose you run a beauty parlour named “Beauty Passion”. So, you would like to rank for queries such as
·         “beauty parlour near me”
·         “best beauty parlour”
·         “Beauty Passion”
·         “Beauty Passion opening time” or  (closing time)
·         “Beauty Passion phone number”
For all such queries, Google pulls out the information from Google Business Listings. Try to fill out all the information in Google Business Pages to maximize your chances of customer conversion.

Need any help with local SEO optimization or local SEO strategy? Connect with the best SEO Company in India.

On-Page SEO

There are many common SEO tips that every webpreneur has been following such as using keywords in URL, H1 tag, Title and short URL. However, some specific local SEO tips need to be followed.
·         Optimize your homepage on location. Try to optimize your content for long-tail keywords. For example: use “best beauty parlour in Chandigarh” rather than using only “best beauty parlour”.
·         Your NAP (name, address and phone number) should exactly match with the Google Business Listing. Make sure to provide NAP information on the homepage of your website. It would be equally good to provide this information on the footer so that it is visible throughout the website.
Optimize the schema markup. Use the Google structure schema mark-up tool to ease out the messy things.

Local Citations

Local citations are citations of your NAP information anywhere in the online world. It could be on your blog posts, guest posts or local business directories such as Indian Yellow Pages, GoDaddy, social platforms, etc.

These citations help netizens to discover local businesses and improve local rankings. According to 4seohelp.com, here are A few top citation sites in India.

Indian Free Citation Sites List

Use Google Posts

Use Google Posts to update, engage and inform your customer. Google Posts are accessible through Google My Business and are as easy as tweeting on Twitter. You can add image/s to display your current ongoing promotions, inform users about upcoming sales, etc. You can share your stories, content, gifs, etc. easily on Google Posts.

So, start working on all these best local SEO tricks to drive rich organic local traffic to your business and get heard. Looking for an online promotion company in Punjab? Or, Need advice or consultation regarding how to take your business online and achieve a global presence, connect with Digital Kangaroos. Your dreams are our responsibility. Fly high with Digital Kangaroos.

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to...

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world.“

Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should be clear about the basics.

First, you should know about what and why of Digital Marketing.

Pro Tip: Don’t try all these strategies at once. Rather try them one at a time. Master them at one channel and then move to the next.

The Content Versed World

We are living in a content-driven world. We need to understand the mentality of the searchers. The netizens today are looking for information and answers to the most common questions. Rather than sharing how good your products and services are, try to focus on queries by the customers.

What should my Digital Marketing Strategy Look Like?

It should be focused on helping people rather than just cold selling.

Providing free and valuable content to people that is relevant to your product/service/business would generate more organic traffic and build trust. This is the best way to showcase how your products/services are helpful to people in solving their problems.

So, let’s get started with the digital marketing tutorial.

Blogging with SEO

Writing your experiences or just blogging about your product features would only gain traffic when you already have a loyal audience. But, when you are building your audience from scratch, normal blogs won’t work. To get more leads, conversions, and traffic you need to write blogs that answer people’s queries.

Which Content Marketing Strategy is Relevant for your Business?

How Should I Choose Topics for My Blog?

The best way to choose topics for your blog is to perform keyword research.

The top blogger Neil Patel insists on taking advantage of free keyword research tools to gain visibility, and prominence and produce relevant content for your users.

For example, You have a business that deals with cosmetic products and hair oils. People are looking for answers like:

Just scroll down your SERP for more ideas in the ‘Search related to’ part:

Nobody is interested in your awards, your company size, and your features.  Curate your blog using these ideas and integrate how your product can help the users.

Digital Kangaroos– the best digital marketing company in Ludhiana, helps you discover your audience by performing AI-driven SEO and makes your content more accurate and conversion-ready.

What are the Benefits of Ranking on SERP?

Free, consistent, and Passive Traffic with phenomenal leads.

Start Vlogs or Video Blogging (YouTube)

Video is just not the future but it drives our present as well. YouTube is the second largest search engine after Google which can skyrocket your traffic. This platform feeds more than 1B videos each day to users and it receives more than 1.5B logged users/per month.

Watch the video to learn more about how to give maximum visibility to your videos.

Social Media Marketing

Which Social Media Channel is Good for Digital Marketing?

If you are a beginner, just focus on one channel at a time. Choosing an appropriate social media channel depends on your audience. Your choice should not be based on the number of users on that platform but on how well you can engage the audience there. Focus on building numbers and turn them into a loyal audience.

Read More: Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Focussing on too many channels at once would divide your attention and dilute the outcome. You need to know the purpose of every channel. For example, People visit YouTube to learn how to get things done and to get entertained. They like and share things they love on Facebook. The primary intent of users on Pinterest is to inspire, learn, and plan to do things.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Learn to master these three things, one at a time. Stay tuned! for more digital marketing strategies that work in the upcoming posts. Watch out here for some of our successful marketing campaign examples that helped our clients grow multi-folds in traffic as well as revenue.

For more updates on Digital Marketing and tutorials, stay connected. Let your traffic grow exponentially with our advanced Artificial Intelligence in SEO.  Follow us on Facebook, Twitter, and Instagram for the latest stories on Digital Marketing. For all your corporate digital marketing training sessions or needs, connect with us today and rule the online world.

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the...

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant, and conversion-driven content strategy for your business.“

Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services.

Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that they can relate to your content. You need to follow a strategy exactly as the politicians do. They directly hit the EQ of the audience. Interestingly, it works!

Whatever piece of content you develop, should cover the three aspects- consistency, relevancy, and conciseness. Spin your content around the lives and experiences of the users so that the readers feel connected. Depending on the nature of your business, you must try a couple of formats and content strategies for brand awareness, growth, and lead generation.  

What Will Content Marketing Give Your Business?

A strategic content marketing approach helps your business drive traffic to the landing pages, creates brand awareness, builds relationships, generates backlinks and social shares, and above all generates revenue.

Here are the top 7 types of content marketing. Work over a couple of them to get the desired results.

Website Content Marketing

The official website is the face of your business in the digital landscape. Even if you have a social media page with thousands of followers, the credibility of the business is always doubted without a website.

In today’s COVID struck scenario, it is impossible to compete in the market without a website. The websites are now considered as the virtual “business card” of the company.

Not having one? Get it designed by the best web developers in Punjab.

Read More: 10 Viral Trends that are Reshaping the Dynamics of Web Development

Social Media Content Marketing

If you are running a time-sensitive business then social media content marketing should be your priority. The highly dynamic and visual nature of social media makes it a vital tool for the majority of businesses. For example, cloth retailers can share the latest pictures of their designs, restaurants can post their daily specials, and shops can promote their sale campaigns, inaugurations, special events, etc.

The huge audience base and highly interactive nature of social media platforms help businesses reach millions of users with just a single post. Real-time responses are the key highlight that strengthens relationships and boosts engagement. 

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Blog Content Marketing

Blogs are good for every reason!

Writing blogs is the best way to achieve a high ranking in SERPs as it improves SEO and helps drive organic traffic. If you are on a limited marketing budget, then blogging supplemented with any advertising strategy serves as a great option.  

The famous website TechClient shares that websites with blogs have 434% more indexed pages as compared to websites that don’t have any blogs. So, this means having a blog outshines the chance of ending on the first page of SERP.

Social media is just like a sprint but blogs are more like a marathon. Blogs may take a longer time to build rapport with readers but the end results are worth the time and resources invested.

If you haven’t started blogging, it’s time to start one! Connect with an expert digital marketing consultant for a perfect in-house strategy.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Case Studies Content Marketing

Case Studies are a great way to establish your thought leadership. Case studies involve a detailed perspective on how your product/service solved the problem of the client. Case studies are unique and highly sharable because it’s your data and nobody else can claim that!

Customers prefer reading case studies as this type of content helps them to understand how your business/brand can add value to their businesses/lives. Make sure to house them on your website.  

Pro Tip:

While drafting the case studies make sure to keep it interesting and engaging so that the reader can feel connected. Don’t just flood your post with reports and statistics. Focus on “How to” and “Why” parts to deliver the best possible equation.

Improve your Brand’s Reach with these Content Promotion Ideas

White Paper Content Marketing

White papers are more like research papers that have detailed information. This long-form content marketing works best when you are pitching an idea to your clients or selling business products/services. The whitepaper covers a detailed inspection of a complex problem and presents the issuer’s perspective and philosophy on the topic.

A white paper is detail-focused, data-driven, and information-loaded. Most companies make their whitepapers available in downloadable PDF format on their websites. If you are into B2B marketing then whitepapers are a must.

Infographics Content Marketing

An infographic, as the name suggests, it’s a picture that gives your reader tons of information in a visually appealing, concise, and digestible way. If you want to make your content viral, then bet on infographics. Infographics fetch more likes, and shares and have the potency to go viral on social media.

Pro Tip:

Ensure that designs are kept simple and clean. The content shouldn’t be cobbled up rather it should be well organized into distinct sections. Use eye-catching visuals relevant to the topic for an easy understanding of the information.

Interviews

Interviews in the form of blogs/articles/webinars with industry experts or your own customers are yet another high-performing type of content marketing. Interviews provide a deep insight into the challenges and needs that play a key role in connecting with customers. Indeed, interviews are a pioneering way to establish yourself as an expert in the industry.

How can I use live interviews as a part of digital marketing?

Step 1: Host a live interview via Facebook/YouTube or opt for a webinar platform.

Step 2: Share the recording on your social media accounts, YouTube channel as well as on your website.

Other ways

• If you cannot go for live videos then go for written interviews on your blog.
• Next, try to get yourself interviewed by third-party sources and share the links on your website and social media accounts.

Choose the topics that provide meaningful insights and value-driven content to your targeted audience.

Conclusion

We have discussed the top 7 trending content marketing types in 2020. A single type is unable to create that force which gets created by using all of them in combination. If the website is your face, then case studies display your potential. If blogging is necessary for long-term results, social media content generates quick hype. 

Which type of content marketing type are you following? Need to discuss which strategy fits your business model? Connect with us today for a candid and insightful consultation.

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to...

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads, and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its needs, types, and budget to how it helps your businesses thrive in this competitive world.”

The number of people coming online is increasing at an exponential pace. Modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends keep an eye on the markets and change customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen to buying advice from their favorite social media or YouTube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging, and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

• Content keeps the audience informed and updated regarding the latest trends, news, and solutions to their problems.
• Social media helps the business to pitch new followers and customers and engage them as friends.
• SEO optimizes the content and helps to reach the person who has been searching for similar services/products offered by you.
• Email marketing/ blogging helps to follow up with the audience and ensure that the audience is getting the solutions for the problems.
  
  What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

• Create awareness and engagement.
• Pitch new customers, and followers and convert visitors.
• Shorten the buyer’s journey by providing him with appropriate answers to their queries.
• Trigger social sharing and boost word-of-mouth marketing.
  
  
  What are the Different Types of Digital Marketing?
  
  Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads, and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

Social Media Marketing

Here marketing is done on social media platforms to drive more traffic, increase brand awareness, and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps drive traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads, and LinkedIn’s sponsored messages.

Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts, or events to attract the audience to the business website.  Email marketing includes:

• Blog/ subscription/ newsletters
• Follow-up emails to website visitors
• Welcome emails
• Holiday Promotions/Loyalty programs
• Emails for customer nurturing such as tips, deals, coupons, etc.
  
  Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles influencing the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost Your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium, or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer monthly subscription plans. The best part is that you can easily upscale, downscale, and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always be on creating high-quality and relevant content that your niche audience will definitely consume and engage in.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify...

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping on the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle.

Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips, and campaigns that help ease your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  

Neil Patel is the one person whom we all trust for the latest trends and updates in digital marketing. Neil Patel, the co-founder of NP Digital and Subscribers, shares some interesting insights on expected digital marketing trends in 2020. This top influencer across the web shares that you need to diversify your efforts across various platforms and channels to get maximum return. 

Additionally, he insists that personalization is the only option to tap the genuine traffic as nearly 97% of the traffic is either junk or unqualified. We have to tap that 3% and make them conversion-ready. 

The competition is growing stiff with each passing day as the good channels are getting saturated extremely fast. Your business needs exposure to multiple channels as relying on one channel such as Facebook, E-mail or Quora would not yield your results alone. 

Even if you are getting explosive traffic and staggering growth from a single channel, it will last shortly. The competitors who are keeping an eye on your progress will jump on board and will make it harder to survive soon.

Here are the 3 Trends that you need to follow to win the 2020 Online Battle

Digital Marketing today needs an innovative, personalized, and professional approach. Following the archaic strategies would pitch only marginal gains. The outbreak of COVID-19 has deeply disrupted the economies. Thinking positively, this Lockdown has given businesses enough time to analyze and understand their goals.

 You need to stand up front and refurbish your approach to stand indomitable in 2020.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Drop in Video Reach

Today everyone is doing Youtube, Instagram, Periscope, and Snapchat!

The videos posted are lacking originality due to the saturation of video content. People just pick one big video, chop it up into bitesize chunks, and keep posting across their platforms. The audience is getting bored with similar-looking stuff. With no originality coming up, the viewership is certainly declining.

But, hold on!

Where the viewership of normal videos is going down, live-streaming is growing at a mind-boggling rate. For the last couple of years, every social media channel has been trying to vie for the attention of the audience by launching their own live-streaming services.  

The love of the audience for raw, unedited, real-time, and in-person content is growing leaps and bounds. People want to see their favourite entertainers, influencers, content creators, etc. in real-time.

Live streaming is garnering the attention of the business world. According to VisualStoryTell, live streaming projections would be worth a whopping $70.05B by the next year (2021).

Time to Try Something New:

Next time you plan to post your next blog, just spare 5 minutes and fire up a live video. Tell your viewers what you are going to publish, and the reason, and give them a teaser of what will be included in the blog.

What You Will Gain Out of Live Streaming?

The live streams are often flooded with comments, discussions, suggestions, likes, dislikes, and so on. This allows the brands to create more authentic connections with their customers. The brands can drive meaningful insights into the expectations of the participants.

So, go live now. If you are unable to make it every time, just try going once a month.

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Good Content Still Matters

Content Marketing still continues to be an inevitable part of every digital marketing space but with a twist. In 2020, you need to focus on several aspects of content along with quality. Context and target audience are the two naïve factors that need attention.

To understand online content in a better and deeper way, Google is continuously updating its algorithms to make the crawling bots smarter. So, businesses must work on areas to capture their target audience by tailoring more precise content in 2020.  

How to Rank High in SERPs in 2020?

Rather than chasing the latest SEO trends, it’s time to focus on ensuring fast-loading speed, well-written content, and useful links.

Content marketing is here to stay!

Voice Interaction Continues To Rise

2020 and the following years will see a drop in mobile traffic and a significant increase in voice search. All thanks to Voice-driven smart assistants such as Siri, Google Home, Alexa, etc. Verbal interaction is now a preferred way of digital interaction. The voice-driven devices are catching up with the audience to shop and search.

After the inception of Google Snippets, organic search traffic has been hit severely. To combat this, make sure to optimize your website for voice search. Adopting a voice strategy, helps the brands not only to remain relevant but also to impart an optimized and unique customer experience. This will amp up brand loyalty and foster relationships down the line.

Pro-tip to Optimize for Voice Search

To optimize the content for voice searches, try to opt for a conversational tone and use keywords that people will use. This will not only help you to ace voice searches but also appear in the featured snippets and much-coveted position zero on Google searches.

Get Involved or Left Behind – Choice is Yours!

In 2020, Live Streaming, Quality and targeted content, and Voice searches are the three most prominent digital marketing trends. Audiences today want new and exciting ways to connect with businesses that make their e-journey more enjoyable and easy. 

So, which of these trending things will you try first? For more interesting insights on digital marketing keep reading our blog and stay tuned with us.

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses...

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses are facing tough challenges to reinstate their online presence.

Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable.

This post of Digital Kangaroos discusses how brands and business can remould their digital marketing campaigns to keep up with the changing consumer behaviour. Plus, we will discuss some points on how to target customer concerns and queries on a limited budget.

Read More: How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Proactive Scenario Planning

The brand must analyze the best to worst-case scenarios from the perspective of business, customers and other patterns. The business must not plan on high-level corporate scenarios alone. Drill down to the individual levels.

Identify the challenges, scenarios, expectations and actions.

Listen to the Changes

In the current scenario, people are more closely aligned with friends, family and local businesses.  It’s the right time to go for local and hyper-local digital marketing. Let your customers know what you are doing in this lockdown and how you care for them.

Roping social influencers in your digital marketing strategy could turn out to be a game-changer for your business.

Know your Influencer?

Anticipating Operational Impacts

The businesses must adapt their digital marketing strategies to reflect the ground zero realities to the customers. Use newsletters and emails to proactively address the common queries and questions of the audience.

It’s time to ramp up your digital delivery by promoting your website, apps and other mobile services.

Remoulding the Digital Marketing Plan

The coming few months are the most critical. If you have still not joined the online world, go for online corporate training in digital marketing and jump on the bandwagon with full preparation.

Remember, everyone is sailing on the same boat. Each one of us is looking for a secret key to replace the lost opportunities. You certainly cannot control the past, but a chain of events can be triggered using digital marketing to improve the present and future.

Here’s how you can improve your ongoing campaigns.

Social Media

Social media is a vital component of digital marketing that helps brands to communicate with potential audiences directly. During this lockdown, take measures to improve your online presence. Tailor your posts in such a way that these offer easy access to the information the audience seeks.   

Additionally,

Through your accounts, the brands should communicate regarding any changes in delivery, stocks, shortages, closures, etc.

If you have a large customer base, it’s better to start a social media group. Here people can post their concerns and queries. This acts as a forum and will not hamper your brand image on the main official page.   

It may happen that the social media messenger account is receiving a large number of queries; you can set up an auto-reply feature that will outline your expected response time.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Paid Search

When you are going for a paid search, you must ensure that every penny is properly utilized. The world has seen a massive reduction in online shopping other than essentials as more and more people are going for work-from-home options. Here the brands need to re-strategize as per the changing audience behaviour.

Ensure that the budget is utilized maximum to demographics where the brands can meet the demand.

Use the scheduling option wisely. Don’t go for the 24/7 calling option, when you know there is no one to pick up the call. 

Review your ad before hitting the publish button to gauge that the message tone is perfect for the publishing social channel.

You can update your site links to focus more on delivery information or re-create the content as per the ongoing scenario.

SEO and Content

You may need to re-create your content or add some more details regarding any information your customers expect to get from you. Keep on posting through blogs or social media posts regarding essential topics. Do that as per your frequency or whatever is the need of the hour.

Channelize this opportunity to support your existing customers and re-establish brand loyalty and trust through proper SEO and Content methods. Here’s what you can do:

Update your opening/closing times on all your official pages such as your website, social media, Google My Business, Google Maps etc.

Any operational changes should be communicated through the blog or an informative post.

Try to create a FAQ based on the latest customer queries.

Connect with Digital Kangaroos- the best digital marketing company in North India for more tips on how to keep your SEO intact in this tough time.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Analytics

Keep a close eye on analytics and visitor behaviour. Adapt your strategy as per the stats. Analyze the changes happening in your traffic. Stay alert and understand how the current scenario is driving the users to identify new business opportunities.

You can achieve this by understanding their needs and patterns through keyword analysis.

Dive into the New Digital Wave with Digital Kangaroos

At Digital Kangaroos, our hearts go out to the families who have been impacted by this global pandemic. In our aim to minimize the impact and flatten the curve, our team is working from home to provide you with an uninterrupted flow of services.

We are keeping our lights on so that our clients can contribute their part in raising the economy as much as possible. In this time of uncertainty, we stand by our clients and are working in overdrive mode to ensure their success.

Facing any digital marketing issues? Connect with us at info@digitalkangaroos.com.

Digital Kangaroos wishes a speedy recovery to all those who have been impacted!

We are playing our part. Are you? Stay Inside and Stay Safe.

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such...

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till things turn normal”, but hard to practice.

Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures.

Desperate Times Call for Desperate Measures!

Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis.

It’s very important to maintain your current customer base and don’t let it go. It’s better to retain a loyal customer than to make a new one. The scenario calls to maintain strong contact with your customers and keep them engaged.

Digital Marketing offers you an excellent platform to stay connected with your audience. It is the most convenient and cost-effective method to ensure your customers stay engaged and loyal to you. Here’s what you can do.

Get Social

Social media channels such as Facebook, Twitter, and LinkedIn are places where customers get to know about your products/services, exchange their opinions, and ask queries. This is indeed the best way to sustain your brand value.

 Amid lockdown situations, create a cost-effective plan to reach out to your audience. By devising more targeted advertising as per their interests you can eventually impact all points of the social media funnel.  Consult the best digital marketing company in your city for additional guidance.

Content Marketing

Content is the backbone of every digital marketing campaign. Use the power of content to showcase how your product stands above your competitors. And why they should prefer you.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Improves Visibility

Marketing your business in the Covid-19 quarantine situation is difficult but investing in digital marketing now would reap long-term benefits. This is the right time to invest in brand awareness and visibility. It’s human behaviour that they prefer things that they are familiar with.

So, the right digital marketing strategies would turn the odds in favour of your business. Seek out some low-cost techniques that will keep your business visible. As more and more people choose to isolate, these strategies would help your business to remain functional.

Optimizing Conversions

If your business doesn’t have a blog, start one. A blog is a prime and vital medium to connect with your audience. Put content related to your products/services and make it engaging so that your audience finds it useful.

If you already have a blog, update and revise your existing content as per the situation to remain intact on SERPs. Along with that, make certain changes to your websites and add suitable CTA’s to optimize the conversion rate. Here’s what you can do:

• Post reviews and recommendations ( at every touch point of the marketing plan).
• Share stories that depict your quality and dedication in the tough times of the coronavirus outbreak.
• As long as the lockdown prevails, your website will be the first interaction point for the customers. So, make sure to turn it impressive.

Redesign your Strategy

You need to stay up front with the situation. Keep your customers/clients informed about the measures or any new strategy followed against the Covid-19 pandemic. For example, if you run a restaurant, inform your customers regarding home delivery or takeaway options. Things have to be kept going.

If you run a Gym, you can share essential tips with your customers on how to stay healthy at home. Or, what exercises they can follow to stay fit at home. You can choose blogs, social media, and videos as your medium.

Amid everything, you need to follow the government’s protocols as much as you can to prevent the situation from going grave. Stay positive. Things will turn to normal sooner or later. Show your customers that you support them.

Evaluate and Refine

Evaluation is the key to improvement and Google Analytics will show you the way. You are wasting money if you are not improving. Keep track of your marketing activity and redefine it as required. This is the time when you need to focus on your visibility and engagement and not only just profit.

Follow these tips and help your business sustain amid the repercussions caused by this deadly pandemic. We, at Digital Kangaroos, are working round the clock to help you devise adequate marketing efforts for your business survival.

Our adept team members are working from home to provide you with uninterrupted professional digital marketing services such as SMM, Content Marketing, website designing, graphic/logo designing, etc. Our comprehensive suite of digital services is a solution to all your modern marketing woes.

Go online, reach more customers, boost visibility, and most importantly- survive your business with exceptional digital marketing services offered by Digital Kangaroos- The Best Digital Marketing Company in Punjab.

For more assistance or guidance on your business marketing plans during the COVID-19 lockdown, email us at info@digitalkangaroos.com or you can also call us directly at +919814820845. Stay Safe, Stay Inside, and Leave your business promotions to us!