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“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to...

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads, and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its needs, types, and budget to how it helps your businesses thrive in this competitive world.”

The number of people coming online is increasing at an exponential pace. Modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends keep an eye on the markets and change customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen to buying advice from their favorite social media or YouTube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging, and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

• Content keeps the audience informed and updated regarding the latest trends, news, and solutions to their problems.
• Social media helps the business to pitch new followers and customers and engage them as friends.
• SEO optimizes the content and helps to reach the person who has been searching for similar services/products offered by you.
• Email marketing/ blogging helps to follow up with the audience and ensure that the audience is getting the solutions for the problems.
  
  What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

• Create awareness and engagement.
• Pitch new customers, and followers and convert visitors.
• Shorten the buyer’s journey by providing him with appropriate answers to their queries.
• Trigger social sharing and boost word-of-mouth marketing.
  
  
  What are the Different Types of Digital Marketing?
  
  Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads, and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

Social Media Marketing

Here marketing is done on social media platforms to drive more traffic, increase brand awareness, and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps drive traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads, and LinkedIn’s sponsored messages.

Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts, or events to attract the audience to the business website.  Email marketing includes:

• Blog/ subscription/ newsletters
• Follow-up emails to website visitors
• Welcome emails
• Holiday Promotions/Loyalty programs
• Emails for customer nurturing such as tips, deals, coupons, etc.
  
  Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles influencing the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost Your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium, or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer monthly subscription plans. The best part is that you can easily upscale, downscale, and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always be on creating high-quality and relevant content that your niche audience will definitely consume and engage in.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify...

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping on the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle.

Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips, and campaigns that help ease your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  

Neil Patel is the one person whom we all trust for the latest trends and updates in digital marketing. Neil Patel, the co-founder of NP Digital and Subscribers, shares some interesting insights on expected digital marketing trends in 2020. This top influencer across the web shares that you need to diversify your efforts across various platforms and channels to get maximum return. 

Additionally, he insists that personalization is the only option to tap the genuine traffic as nearly 97% of the traffic is either junk or unqualified. We have to tap that 3% and make them conversion-ready. 

The competition is growing stiff with each passing day as the good channels are getting saturated extremely fast. Your business needs exposure to multiple channels as relying on one channel such as Facebook, E-mail or Quora would not yield your results alone. 

Even if you are getting explosive traffic and staggering growth from a single channel, it will last shortly. The competitors who are keeping an eye on your progress will jump on board and will make it harder to survive soon.

Here are the 3 Trends that you need to follow to win the 2020 Online Battle

Digital Marketing today needs an innovative, personalized, and professional approach. Following the archaic strategies would pitch only marginal gains. The outbreak of COVID-19 has deeply disrupted the economies. Thinking positively, this Lockdown has given businesses enough time to analyze and understand their goals.

 You need to stand up front and refurbish your approach to stand indomitable in 2020.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Drop in Video Reach

Today everyone is doing Youtube, Instagram, Periscope, and Snapchat!

The videos posted are lacking originality due to the saturation of video content. People just pick one big video, chop it up into bitesize chunks, and keep posting across their platforms. The audience is getting bored with similar-looking stuff. With no originality coming up, the viewership is certainly declining.

But, hold on!

Where the viewership of normal videos is going down, live-streaming is growing at a mind-boggling rate. For the last couple of years, every social media channel has been trying to vie for the attention of the audience by launching their own live-streaming services.  

The love of the audience for raw, unedited, real-time, and in-person content is growing leaps and bounds. People want to see their favourite entertainers, influencers, content creators, etc. in real-time.

Live streaming is garnering the attention of the business world. According to VisualStoryTell, live streaming projections would be worth a whopping $70.05B by the next year (2021).

Time to Try Something New:

Next time you plan to post your next blog, just spare 5 minutes and fire up a live video. Tell your viewers what you are going to publish, and the reason, and give them a teaser of what will be included in the blog.

What You Will Gain Out of Live Streaming?

The live streams are often flooded with comments, discussions, suggestions, likes, dislikes, and so on. This allows the brands to create more authentic connections with their customers. The brands can drive meaningful insights into the expectations of the participants.

So, go live now. If you are unable to make it every time, just try going once a month.

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Good Content Still Matters

Content Marketing still continues to be an inevitable part of every digital marketing space but with a twist. In 2020, you need to focus on several aspects of content along with quality. Context and target audience are the two naïve factors that need attention.

To understand online content in a better and deeper way, Google is continuously updating its algorithms to make the crawling bots smarter. So, businesses must work on areas to capture their target audience by tailoring more precise content in 2020.  

How to Rank High in SERPs in 2020?

Rather than chasing the latest SEO trends, it’s time to focus on ensuring fast-loading speed, well-written content, and useful links.

Content marketing is here to stay!

Voice Interaction Continues To Rise

2020 and the following years will see a drop in mobile traffic and a significant increase in voice search. All thanks to Voice-driven smart assistants such as Siri, Google Home, Alexa, etc. Verbal interaction is now a preferred way of digital interaction. The voice-driven devices are catching up with the audience to shop and search.

After the inception of Google Snippets, organic search traffic has been hit severely. To combat this, make sure to optimize your website for voice search. Adopting a voice strategy, helps the brands not only to remain relevant but also to impart an optimized and unique customer experience. This will amp up brand loyalty and foster relationships down the line.

Pro-tip to Optimize for Voice Search

To optimize the content for voice searches, try to opt for a conversational tone and use keywords that people will use. This will not only help you to ace voice searches but also appear in the featured snippets and much-coveted position zero on Google searches.

Get Involved or Left Behind – Choice is Yours!

In 2020, Live Streaming, Quality and targeted content, and Voice searches are the three most prominent digital marketing trends. Audiences today want new and exciting ways to connect with businesses that make their e-journey more enjoyable and easy. 

So, which of these trending things will you try first? For more interesting insights on digital marketing keep reading our blog and stay tuned with us.

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses...

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses are facing tough challenges to reinstate their online presence.

Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable.

This post of Digital Kangaroos discusses how brands and business can remould their digital marketing campaigns to keep up with the changing consumer behaviour. Plus, we will discuss some points on how to target customer concerns and queries on a limited budget.

Read More: How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Proactive Scenario Planning

The brand must analyze the best to worst-case scenarios from the perspective of business, customers and other patterns. The business must not plan on high-level corporate scenarios alone. Drill down to the individual levels.

Identify the challenges, scenarios, expectations and actions.

Listen to the Changes

In the current scenario, people are more closely aligned with friends, family and local businesses.  It’s the right time to go for local and hyper-local digital marketing. Let your customers know what you are doing in this lockdown and how you care for them.

Roping social influencers in your digital marketing strategy could turn out to be a game-changer for your business.

Know your Influencer?

Anticipating Operational Impacts

The businesses must adapt their digital marketing strategies to reflect the ground zero realities to the customers. Use newsletters and emails to proactively address the common queries and questions of the audience.

It’s time to ramp up your digital delivery by promoting your website, apps and other mobile services.

Remoulding the Digital Marketing Plan

The coming few months are the most critical. If you have still not joined the online world, go for online corporate training in digital marketing and jump on the bandwagon with full preparation.

Remember, everyone is sailing on the same boat. Each one of us is looking for a secret key to replace the lost opportunities. You certainly cannot control the past, but a chain of events can be triggered using digital marketing to improve the present and future.

Here’s how you can improve your ongoing campaigns.

Social Media

Social media is a vital component of digital marketing that helps brands to communicate with potential audiences directly. During this lockdown, take measures to improve your online presence. Tailor your posts in such a way that these offer easy access to the information the audience seeks.   

Additionally,

Through your accounts, the brands should communicate regarding any changes in delivery, stocks, shortages, closures, etc.

If you have a large customer base, it’s better to start a social media group. Here people can post their concerns and queries. This acts as a forum and will not hamper your brand image on the main official page.   

It may happen that the social media messenger account is receiving a large number of queries; you can set up an auto-reply feature that will outline your expected response time.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Paid Search

When you are going for a paid search, you must ensure that every penny is properly utilized. The world has seen a massive reduction in online shopping other than essentials as more and more people are going for work-from-home options. Here the brands need to re-strategize as per the changing audience behaviour.

Ensure that the budget is utilized maximum to demographics where the brands can meet the demand.

Use the scheduling option wisely. Don’t go for the 24/7 calling option, when you know there is no one to pick up the call. 

Review your ad before hitting the publish button to gauge that the message tone is perfect for the publishing social channel.

You can update your site links to focus more on delivery information or re-create the content as per the ongoing scenario.

SEO and Content

You may need to re-create your content or add some more details regarding any information your customers expect to get from you. Keep on posting through blogs or social media posts regarding essential topics. Do that as per your frequency or whatever is the need of the hour.

Channelize this opportunity to support your existing customers and re-establish brand loyalty and trust through proper SEO and Content methods. Here’s what you can do:

Update your opening/closing times on all your official pages such as your website, social media, Google My Business, Google Maps etc.

Any operational changes should be communicated through the blog or an informative post.

Try to create a FAQ based on the latest customer queries.

Connect with Digital Kangaroos- the best digital marketing company in North India for more tips on how to keep your SEO intact in this tough time.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Analytics

Keep a close eye on analytics and visitor behaviour. Adapt your strategy as per the stats. Analyze the changes happening in your traffic. Stay alert and understand how the current scenario is driving the users to identify new business opportunities.

You can achieve this by understanding their needs and patterns through keyword analysis.

Dive into the New Digital Wave with Digital Kangaroos

At Digital Kangaroos, our hearts go out to the families who have been impacted by this global pandemic. In our aim to minimize the impact and flatten the curve, our team is working from home to provide you with an uninterrupted flow of services.

We are keeping our lights on so that our clients can contribute their part in raising the economy as much as possible. In this time of uncertainty, we stand by our clients and are working in overdrive mode to ensure their success.

Facing any digital marketing issues? Connect with us at info@digitalkangaroos.com.

Digital Kangaroos wishes a speedy recovery to all those who have been impacted!

We are playing our part. Are you? Stay Inside and Stay Safe.

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such...

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till things turn normal”, but hard to practice.

Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures.

Desperate Times Call for Desperate Measures!

Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis.

It’s very important to maintain your current customer base and don’t let it go. It’s better to retain a loyal customer than to make a new one. The scenario calls to maintain strong contact with your customers and keep them engaged.

Digital Marketing offers you an excellent platform to stay connected with your audience. It is the most convenient and cost-effective method to ensure your customers stay engaged and loyal to you. Here’s what you can do.

Get Social

Social media channels such as Facebook, Twitter, and LinkedIn are places where customers get to know about your products/services, exchange their opinions, and ask queries. This is indeed the best way to sustain your brand value.

 Amid lockdown situations, create a cost-effective plan to reach out to your audience. By devising more targeted advertising as per their interests you can eventually impact all points of the social media funnel.  Consult the best digital marketing company in your city for additional guidance.

Content Marketing

Content is the backbone of every digital marketing campaign. Use the power of content to showcase how your product stands above your competitors. And why they should prefer you.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Improves Visibility

Marketing your business in the Covid-19 quarantine situation is difficult but investing in digital marketing now would reap long-term benefits. This is the right time to invest in brand awareness and visibility. It’s human behaviour that they prefer things that they are familiar with.

So, the right digital marketing strategies would turn the odds in favour of your business. Seek out some low-cost techniques that will keep your business visible. As more and more people choose to isolate, these strategies would help your business to remain functional.

Optimizing Conversions

If your business doesn’t have a blog, start one. A blog is a prime and vital medium to connect with your audience. Put content related to your products/services and make it engaging so that your audience finds it useful.

If you already have a blog, update and revise your existing content as per the situation to remain intact on SERPs. Along with that, make certain changes to your websites and add suitable CTA’s to optimize the conversion rate. Here’s what you can do:

• Post reviews and recommendations ( at every touch point of the marketing plan).
• Share stories that depict your quality and dedication in the tough times of the coronavirus outbreak.
• As long as the lockdown prevails, your website will be the first interaction point for the customers. So, make sure to turn it impressive.

Redesign your Strategy

You need to stay up front with the situation. Keep your customers/clients informed about the measures or any new strategy followed against the Covid-19 pandemic. For example, if you run a restaurant, inform your customers regarding home delivery or takeaway options. Things have to be kept going.

If you run a Gym, you can share essential tips with your customers on how to stay healthy at home. Or, what exercises they can follow to stay fit at home. You can choose blogs, social media, and videos as your medium.

Amid everything, you need to follow the government’s protocols as much as you can to prevent the situation from going grave. Stay positive. Things will turn to normal sooner or later. Show your customers that you support them.

Evaluate and Refine

Evaluation is the key to improvement and Google Analytics will show you the way. You are wasting money if you are not improving. Keep track of your marketing activity and redefine it as required. This is the time when you need to focus on your visibility and engagement and not only just profit.

Follow these tips and help your business sustain amid the repercussions caused by this deadly pandemic. We, at Digital Kangaroos, are working round the clock to help you devise adequate marketing efforts for your business survival.

Our adept team members are working from home to provide you with uninterrupted professional digital marketing services such as SMM, Content Marketing, website designing, graphic/logo designing, etc. Our comprehensive suite of digital services is a solution to all your modern marketing woes.

Go online, reach more customers, boost visibility, and most importantly- survive your business with exceptional digital marketing services offered by Digital Kangaroos- The Best Digital Marketing Company in Punjab.

For more assistance or guidance on your business marketing plans during the COVID-19 lockdown, email us at info@digitalkangaroos.com or you can also call us directly at +919814820845. Stay Safe, Stay Inside, and Leave your business promotions to us!

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much...

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if they fail to reach your niche or targeted audience.

Here content promotion comes into play!

Related: Relying only on SEO could be dangerous

The more you are able to expand your online visibility; the more the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are:

Building Awareness

Generating leads

Engaging leads or conversion

But, content promotion isn’t a cakewalk. Content promoters or marketers work their fingers to the bones to promote the content. We have curated this post to help budding entrepreneurs and start-ups to perform some simple yet effective DIY content promotion strategies.

Share Content Multiple Times

Sharing on social media is the first task of every content promotion and digital marketing strategy. It amps up the brand’s reach and boosts visibility. You need to have a large number of followers or fans for every content promotion technique to be successful.

Building a great following would take time, but it’s worth the time invested. You can approach social influencers who can help you reach millions of people with their single share.

But sharing once on your account is not enough.  When we talk about social media, paid ads dominate organic searches. Organic traffic on LinkedIn, Twitter, Facebook, etc. is fleeting. So, share your content multiple times to ensure that it reaches your followers.

Start Guest Posting

Guest posting is basically writing informational content/blogs for your targeted audience or relevant community blogs. When your content is shared on such blogs, your viewership bag gets a whooping jump. You get connected to a whole new group of people and have an opportunity for a grand conversion. 

For this, you need to find the right blog. Don’t go on the number of readers. The target for a niche audience, even small numbers would work. This is more valuable than posting on a bigger blog with a broader appeal.

Found a blog? Go ahead and check out the requirements for guest posting or email the owner regarding the same.

Make it Shareable

Your content would only be shared if the readers are able to share it easily. Strategically adding social media buttons to your content makes things sorted.

Add buttons such as click to tweet, PinIt and other social media sharing buttons.

Email New Content to Your Subscribers

Email marketing is the most effective and easiest way to content promotion and to stay connected with your loyal audience. You can either draft a newsletter stating the latest and upcoming things. Else, you can curate a piece of content especially designed for your email subscribers.

Believe it or not, emails have the highest click-through and response rates as compared to other forms of digital marketing.

Reach Out to Influencers

Directly asking a social influencer to share your content won’t work. The best way could be by asking for their input or using a quote/snippet from their published post. Try to grab their attention by giving them proper credit.

This will trigger the influencer’s interest in your piece. Though you can’t be sure if the influencer will be sharing your piece across all his platforms, it will at least help you to get a foot in the door.

Just a single share by an influencer in his community can rock your brand.

Click Here to know your Influencer

Connect with People with Similar Interests

Don’t expect the audience to just approach you. You have to take the first initiative. Look out for people and build relationships with them. These people are not professional influencers but share industry news/information/trends with their followers.

By connecting with them unfurl the potential of your content to tap their followers and start building a great audience.

Join Communities and Share Content in the Comments

You have to pull out all the stops if you want to expand your reach and build a great audience. Try to connect with industry communities or professional groups/organizations online. Join these communities/groups and promote your content there.

Try to solve the audience’s queries and subtly share your link. The same thing applies while answering in Quora as well. Briefly comment on the question and drop your link. But don’t share your links with each and every answer, it would look spammy. Share the link only to the ones that are extremely relevant to your content.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Content Syndication

This is different from guest posting. There are many websites/blogs that are hungry for content. These websites allow outside publications and reposting of your content as well. You don’t have to draft a new post altogether. Just pick any of your popular posts and send them to these websites for publishing.

Pitch your high-performing pieces to attract more audience.

‘Snackable’ Content

Snackable is a word coined for short videos/articles/content that is easy to consume. During your content promotion, convert your written content into Snackable videos or briefs. It’s a great way to repurpose your content and give it an engaging flavour.

Use Paid Marketing

Though following organic methods is an ideal way you need to invest in social media paid advertising to make a cut. But before you decide to go for a paid promotion or set a budget, consider this:

• Bet only on your top-performing pieces or content you know would definitely bring traffic.
• Avoid investing in snackable content. Longer and more detailed content would make the most out of your investment.
• Go for ebooks, whitepapers, webinars, detailed content, etc.
  
  
  Get Set Go!

Always remember, your efforts in content creation pay only if your target audience can find and engage with it. Follow the above tips to get started with your content promotion and start building an audience.

Need help? We will help you create great content with customized promotion strategies to improve your brand’s reach and visibility. Email us at info@digitalkangaroos.com to get started.

“Breakthrough the content clutter with these ingenious Content Marketing Hacks” With the dawn of a new decade, it’s time to...

“Breakthrough the content clutter with these ingenious Content Marketing Hacks”

With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble. 

With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you stay ahead of the curve.

Focus on Content Experience

Being consistent with the frequency of posts is just one of the ways in pulling out the content-marketing stops. To make a cut in this digital world that is already struggling with overflowing new content, you need to offer incredible content experience.

What is Content Experience?

Content experience is the middleman between your marketing endeavors and user experience (UX). A good content experience includes making the content relevant, informational and engaging. It’s something that makes the readers spend more time on your posts.

How can I Improve my Content Experience?

• Aim for readability by providing shorter paragraphs that are easily readable on mobile.
• Perform A/B testing for your mobile version.
• Ensure that your text breathes well with images and other sub-headings.
• Personalize the UX.
• Double-check page-loading speed.

All these things won’t eat up much of your time. You need to acknowledge every effort that leverages your strategy in providing improved content experiences.

Switch to Re-Marketing

According to research, most of the digital marketers are pumping money into remarketing or re-targeting the audience. 

What is Remarketing and how it works?

Remarketing or retargeting is a content strategy where the people who have visited the website are shown relevant ads. By showing the ads repeatedly to the potential customer, chances of their conversion shoot up.

If you are experiencing a drop in click-through rate (CTR), remarketing would help in increasing your conversions. Many online tools can help you such as AdRoll, Google Ad Remarketing. In fact, many social media platforms offer remarketing and link-retargeting options such as Facebook Ads.

Segment your audience according to their interests. Else, you would end up showing the same ads to your subscribers or audience.

Voice Search Optimization

Alexa, Siri and Google Home are quickly becoming our permanent home members. As per the latest survey, voice search is on the cusp of becoming the first choice for mobile searches. Voice-driven searches play a very vital role in the success of any local business. 

Read More: 7 Impeccable Hyper-local Marketing Tips to boost your Business

But, searching on voice assistants is different than browser search. For example:

Browser search-“Best content marketing company Ludhiana”

Voice search- “Which is the best content marketing company in Ludhiana?”

How to make content voice-search friendly?

You need to anticipate questions that your audience would ask or would be interested in. Based on the inputs, create content in such a way that it answers those queries using long-tail keywords.

Conversational Marketing

To make the buyers quickly move through the marketing funnel, you need conversational marketing or one-on-one marketing. This will be one of the most distinguished trends in 2020. Conversational marketing aims at providing a personalized and customized experience to the audience.

How can I implement conversational marketing?

The best examples of conversational marketing are email marketing, messenger marketing, chatbots, live customer support, etc. With advanced AI systems, human buying experiences are getting a slithering boost.

In order to stay alive in the competition, you have to step up in the conversational marking arena in 2020.

Include Visual/Podcast Data

Make your main data stand out by including videos/podcasts and other visual elements in your post. Including an infographic that summarizes your post increases the share-ability of the post/page. Sometimes, sharing a photo or visual element enhances the readability and understanding of your post as well.

You can experiment with different formats and find out which format works best for your audience.

Long-Form of Content

The Internet is loaded with ideas. So, it becomes almost impossible to come up with an innovative or new thing. So, the best way out is to provide a detailed or long-form of content. So, another notable trend in 2020 would be using the long form of content to build trust amongst the readers.

Don’t be afraid to explore the depth of the topic you are covering. According to Medium, an ideal blog post is around 1600 words and offers a 7-minute read time. A long-form of content helps you rank better. When you write a detailed post, it adds to your authority.

Don’t aim for a long post every time. However, it’s worth dedicating some time to produce quality posts of around 1200+ words every month.

Building Niche Content

Aiming for common keywords is ultimately making your job, even more, tougher in today’s heavily saturated market. There’s a ghost of a chance that you would be able to make a cut in such a scenario. You have two options either to go for detailed content (Long-form content #6) or to build niche content.

How to create niche content?

The best way is to narrow down the scope and focus on a smaller niche. Rather than fighting for the same audience with other fellow content marketers, shift your niche. For example, you can write on “content marketing strategies for small companies” rather than just “content marketing strategies”.

Recognize the unexplored niches and ignored angles in your industry. Grabbing a niche audience would aim for far-better conversions.

Make your SEO smarter

Here are some key points that you need to look forward to making your SEO smarter.

• Focus on Long-tail keywords to stand unprecedented.
• Improve your content rather than stuffing your content with keywords
• Don’t aim for top SERP rankings only. Go for other options as well such as featured snippets, voice searches, visual/image rankings, etc.
• Opt for more conversational content (#4). This will help your content to show up in question boxes and featured snippets in Google.

SEO is not merely optimizing content for search engines. In fact, it’s a lot more about addressing the audience’s needs. The end goal of every content strategy should be to deliver an extra-ordinary content experience.

Create Different Content Snippet Variants

Try to create different content snippets of the post that help you present your work in a sharable and easily digestible format. Whenever you create a Facebook/ Twitter or any social media post, create multiple variants. This will help you to gauge the engagement level and user’s interest as well.

What are the different ways to create content snippets?

You can create questions, multiple lengths and complexities of titles, answering only a part, taking a snippet from the content, etc. Analyze and track the performance of each variant. This will help you create the most sophisticated content strategy in the future.

Invest in Content Distribution

There is no point in spending hours in content curation if no-one is going to see it. So, you need to make content distribution the core aspect of every content strategy. The content distribution or marketing starts with social media.

Read More: Where to Start ‘Digital Marketing?

Channelize every effort to make your content reach the right audience. Don’t let your hard work go waste. Try out some easy DIY SEO techniques or take the help of a professional SEO agency.

Final Words

We, at Digital Kangaroos, work round the clock to bring groundbreaking results to your SEO campaigns. We help companies of all sizes to stand above their competitors by providing Omni-directional digital marketing services.

We deeply analyze your business and help you reach your niche audience with our thriving modus operandi. Grow leaps and bounds with the best content marketing agency in India and give your business a sound digital foundation.  

Contact us today at +91 9814820845 or drop a line at info@digitalkangaroos.com for unequivocal and affordable digital marketing services.

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but...

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year.

These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users.

The webpreneurs may notice significant gain or loss of traffic or rank due to a core fix. You may try to fix things to bring your rankings up in case you are losing them but WAIT!

As per Google advisory, you don’t need to fix the wrong things. In fact, there might not be anything that needs to be fixed. Google always releases prior notice and advice to webmasters or content curators so that they may take relevant action to improvise the affected parameter.

What is the reason for a drop in ranking?

First, you need to understand that there might not be anything wrong with the pages that are performing badly. It could also be that they have not violated any Google webmaster guideline or fallen prey to any manual action.

In a core update, the search engine improvises on an overall assessment of the content. The changes are not meant to target some specific pages, sites or niche. The changes can make some top-rated pages witness a drop in rankings. On the other hand, some low performing pages may see an instantaneous boost.

Google explains the entire ideology with a simple concept. That is, if you have a web page listing the best 100 movies in 2015. After a few years, it could be that there are more deserving movies that must be a part of that list.

So, the point is that the new list pertaining to 2019 will get a higher place. Also, you may also reconsider the movies already on the list and realize that they deserve a higher place than before.

The list, therefore, needs a revision.

What can I do to combat Google’s core updates?

As advised by Google, you cannot do much to improve your dropped rankings. If you are offering quality and original content then you needn’t worry. Delivering best as per your capabilities will definitely bring you back to the arena.

In addition to the advice released on the Panda algorithm, Google has shared some more information.

Focus on Content

Here are some tips that you need to consider while curating the content. Remember, self-assessment can prove very handy in realizing the impact of core updates.

Tips related to content

• Make sure that your content provides:

i. Original information, research or analysis.

ii. A substantial and comprehensive description of the topic.

iii. Insightful information or analysis that is beyond obvious.

• The title/ topic or headline is descriptive and backed by a helpful summary.
• Make sure that the title/headline is neither over-exaggerative nor shocking in nature.
• Look at it as an audience and see if you would like to share it with a friend.
• Is you content worthy to be taken as reference by any encyclopedia, wiki or magazine?

 Tips related to expertise

• The information or the facts provided should be from a trustable author or website. Do check the website’s authority before taking any references.
• The content should be free from easily-verifiable factual errors.

Tips related to presentation and production

• The content should be free from stylistic and spelling issues. It should neither be hastily produced nor should it appear sloppy.
• Showing an excessive number of ads will distract the audience. Make sure that your ads don’t interfere with the main content.
• Your website and page should be mobile-responsive.

Last but not least, the content should deliver substantial value when compared to other similar pages in SERPs. It should genuinely serve the interest of the audience.

Quality Rater Guidelines and E-A-T

Raters are the people who give ratings to Google’s algorithm regarding its operability and effectiveness. Have a look at the quality rater guidelines. These guidelines will help you to understand how content is assessed.

This will help you to improve your rankings and perform better in SERPs. These raters assess the content on EAT metrics. EAT stands for Expertise, Authoritativeness and Trustworthiness. So, by going through these guidelines you can make improvements as desired.

How much time does a website take to recover from a core update?

Frankly, content impacted by one major core update may not get improved even after making improvements. Things may remain the same until the next broad core update.

But the rankings may improve over time as Google keeps on releasing minor core updates frequently. Also, if the content adheres to all the above-mentioned tips, it will recover easily. A well-deserving content remains unaffected and continues to perform well despite the core updates.

Understanding how search works or how content is crawled will give you better insights into content improvements.

Struggling with your website’s rankings? Digital Kangaroos can help your website to punch above its weight. We offer the latest and updated SEO techniques and well-optimized quality content to make your website grow.

 Contact us at +91 9814820845 or mail your queries at info@digitalkangaroos.com

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing...

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing agencies. As per a report, 59% of brands who have endorsed influencers for their brand have increased their budget for influencer collaborations due to an overwhelming response. The brands have reported positive growth in the ROI after following this popular technique. If you are planning to start an influencer marketing program or are already into it, you should be very clear about the modus operandi beforehand.

Some points to ponder before the launch of the campaign

Things such as theme or niche should be discussed.

Is it a brand awareness program or a new product launch? Whether the campaign should be launched on a festival day, holiday or any random day?

How do you want to improve your following, website traffic, impressions and conversion?

Understand your target market and budget you want to spend.

Based on demographics, themes and engagement, it’s important to decide the type of influencer your campaign needs.

Do you know that there were around 500K influencers alone on Instagram earlier this year (2019)? Thus, you should be aware of what type of influencer you want to choose in order to cast a reliable, wise and trustworthy impact on the audience. So, there are mainly four categories of influencers namely Nano-Influencer, Micro-Influencer, Macro-Influencer and Mega-Influencer.

This blog covers which influencer is best for your audience and how to select one for your campaign.

Nano Influencers

Influencers with 10K or fewer followers fall under this category. Talking about Instagram, around 70% of the people connected with influencers in 2018 having less than 1k followers. This implies that nano influencer/s could already be following you. They have the capability to influence the buying decisions of their peers. 

This form of influencer marketing is small but powerful and offers more engagement. Nano Influencing is just like working with the original form of “word-of-mouth-marketing” because at this level, the recommendations are considered as genuine and unbiased. The audience trusts the post in the same way as they would trust any post made by a dear friend.

7 Impeccable Hyper-local Marketing Tips to Boost your Business

Who should work with Nano Influencers?

The brands that are on a tight or fixed or no-budget prefer nano-influencers. These influencers won’t impact SEO or website traffic much but they offer impressive engagement rates. If yours is a local or national brand then you should go for nano-influencers.

Micro-Influencers

The fan following of the micro-influencers is between 10k and 500k. These influencers have some sort of business acumen and a solid trust within their audience. The audience follows them by heart as they have been into the e-world for quite a long time. These influencers know how to curate content based on the audience’s interest. They serve as a powerful force driving conversions and building brand awareness. 

Who Should Work with Micro-Influencers?

If you are a national or international brand then choosing micro-influencers would be a great decision. You need to have a budget before targeting them but micro-influencers are affordable as compared to mega and macro ones. The brands/organizations looking for traffic, leads, conversions and new social followers, micro-influencers are a perfect pick.

 One major advantage of working with them is that they usually offer full repurposing rights to the brands without shelling out extra cash for videos/photos as long as the posts link back to the influencer. The reason is that these micro-influencers are always looking for good opportunities (brands) to grow their following as well.

How to use SMO Techniques to Boost Brand Awareness?

Macro Influencers

These can be categorized as content influencers with a fan following between 500k and 1M. Macro Influencers are well experienced, seasoned and have truly honed the skill of brand collaborations.

Who Should Work with Macro Influencers?

Macro Influencers are best suited for those brands that need quick brand recognition. If the brand is low on resources then rather than spending a huge chunk of the budget on smaller ones, one macro influencer would do the work. These influencers are expensive. The rates depend on what services/products you wish to have and how much they are ready to negotiate.

Benefits of SEO and Why Every Small Business Needs It?

Mega Influencers

The highest tier is bagged by Mega Influencers who include powerful members of the society, celebrities, etc and have a remarkable reach. These influencers usually have more than 1M followers and have a staggering capability to drive your sales and ROI metrics. A single share by mega-influencers is sufficient to take a normal brand to exceptionally newer heights resulting in hundreds of thousands of impressions in a small time frame.  

Who Should Work with Mega Influencers?

Just like Macro Influencers, Mega Influencers come with a super expensive price tag. The brands and organizations that are looking for professional international visibility, choosing Mega Influencer is the call. These influencers usually have a PR or manager who performs all the collaborations.

Top 10 Things You Should Know Before Selecting a Digital Marketing Agency

Conclusion

If you are still struggling to get the desired brand recognition and awareness for your business, then start designing your influencer marketing campaign today. You can expect to get something different on the table from every influencer tier.

Looking at improving your ROI and KPA’s of your brand by leveraging the power of Influencer Marketing? Then contact Digital kangaroos for best-suited influencer marketing options at never-before prices. We are pro at designing the most suitable and highly customized campaigns for your business so as to significantly boost traffic to your website and social media pages and aid conversions right away! You may email us at info@digitalkangaroos.com or call us at +919814820845.

You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?  You...

You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?

 You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”. 

It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results.

Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential customers from mobile and voice-driven searches.

Your name is not getting listed in local searches?

Your website or physical business is not driving expected local traffic?  

Then, Hyperlocal Marketing is the ultimate solution.

This trending marketing technique acts like a magnet that attracts potential clients in a specific local area. Thereby, improving, commercializing and promoting your local search. In a research conducted by thinkwithgoogle, 94% of the netizens use their mobile phones for local searches. Optimizing your business for local searches has become a major milestone in your SEO endeavors.

Implementing these 7 Hyperlocal Marketing strategies in your local SEO plan of action will make your brand more visible and successful in your local area.

But, before that understand,

What is Hyperlocal Marketing?

Hyperlocal marketing can be best described as a digital marketing process that targets a specific geographical area such as a street, city or even a few blocks to attract potential customers by optimizing the “near me” or “nearby” mobile and voice searches.

Read More: 3 Different Ways to Market Yourself Effectively

Why should I go for HyperLocal Marketing?

To capitalize on the “near me” searches and drive the local traffic to the physical locations (business), you need to launch Hyper-local marketing techniques.

Do you know?

• Around 88% of the netizens perform a local search within a day from their Smartphones.
• 46% of all Google Searches have queries seeking local information.
• With the coming of voice-driven smart assistants such as Amazon Alexa and Google Home, “close-by” and near-me” searched have grown over 900% in the last couple of years.
  
  How to leverage “near-me” searches for my Business?

Have a look at the top 7 Hyper-local Strategies that you need to implement right now!

Google My Business

The first step that you need to take is to list your business on Google My Business and start optimizing it to ensure maximum visibility. Formerly known as Google Places, GMB is an e-data listing from where Google sources the information to serve the users doing local searches and Google Map results in those areas. All the details such as opening hours, address and contact information are available for the users.

Customer Reviews

We all know the power of WOM i.e. Word-of-mouth marketing. The user reviews, ratings and testimonials are your most effective tools to cut above the rest. Customers definitely check the ratings and reviews of the business before finalizing them. 

Just as you were looking for an Italian Restaurant, I am sure you would like to visit a 4+ rated restaurant rather than any 2 or 3-star.

Don’t underestimate the power of reviews as they are the most important local-SEO ranking signals. A business with a good number of reviews is displayed on top of SERPs. So, start building your positive reviews. You can start by asking your family, friends and customers to review your business.

Top 20 SEO Hacks You Can’t Afford to Ignore in Today’s Time.

Create Localized Content

Creating great and relevant content for local users is another way to succeed in your local SEO
efforts. A blog helps you connect with your local audience as well as acquire local links. You can share relevant and informative articles on your blog. By subscribing to the blog, the users can stay updated regarding your services/products.

Start connecting with local social influencers related to your niche. The best way is to conduct an interview with these influencers and publish them on your blog. If you are lucky, these influencers might link your blog on their channel/blog/social platforms. 

If you have a list of queries to which people might be looking answers for then create a blog answering those queries. Try to keep the answers short and relevant. These answers would be helpful in voice-searches as well.

Benefits of SEO and Why Every Small Business Needs It?

Optimize Your GMB Page

Google My Business listings are a great way to boost your brand in the local market. To grab more relevant customers in a particular geographical area, it’s very important to optimize and manage your GMB page. Here are some tips.

• Make sure that your profile is 100% complete. Fill out every field that describes your business.
• Choose an appropriate and relevant category.
• Add contact numbers, address, opening and closing hours, etc. The information provided should resonate with the contact information present on your website and other social media accounts.
• Add high-resolution images, descriptions and official website link as well.
• Add any offers or deals going on.

If you have more than one address, then create and optimize pages for every location and link them to your other GMB pages. 

Read More: Top Digital Marketing Trends to Explode Your Brand Awareness

Use Proper Schema Markup

You need to add schema markup to improve your local SEO as well as help the search engines understand that your business is local.  Schema data acquires information related to your businesses and displays in the form of rich snippets.

Make sure to add schema markup to every location page of your business. All the information such as an address, business hours, social links, contact number, site logo and the business name should be added in the schema markup.

Make Your Website Mobile-Friendly

If your website is not mobile-friendly, then it’s high time to convert it into one. The Google search algorithm prefers mobile-friendly websites over normal ones. Google lays its priority in offering best-in-class user experience, so the responsive and fast loading websites are given priority in rankings. Here are some tips to make your website mobile-friendly:

• Choose a responsive template so that your website offers the same experience on all devices such as desktop, Smartphone, tab, etc.
• Using Gzip, enable website compression.
• Try to minify JavaScript, HTML and CSS.
• Stop using Flash. UX is severely degraded.
• The CTA’s and the button sizes should be large.
• Enable browser caching.
• Use CDN for load distribution so as to make your website fast.

Read More: How web design and SEO are closely interlinked with each other?

Optimize for Voice-searches

According to NPM (National Public Media), 43M smart speakers have alone been sold in the US. Most of the questions triggered at these smart voice-assistants contain a “near me” phrase. You need to optimize your GMB pages using the techniques mentioned above in order to answer these questions. This will start ranking your business on voice-driven searches as well. 

Is relying alone on SEO dangerous?

Conclusion

You really need to get into the game of optimizing your website for “near me” and voice searches, to keep your head and shoulders above the rest. Hyperlocal marketing helps businesses gain recommendations by the smart voice assistants as well. Take your business to the next level by generating more local leads with Hyperlocal marketing.

Want to know more about Hyperlocal marketing, we are just a call away. Get the best-in-class digital marketing solutions in North India at affordable prices with Digital Kangaroos.

Get an additional 10% offer on all digital marketing services till 31st December 2019. Grab this now or never offer today!

Let’s first understand, What is branding? Branding is basically a marketing practice that makes the company and its products/services easily...

Let’s first understand,

What is branding?

Branding is basically a marketing practice that makes the company and its products/services easily recognizable. And brand awareness is the extent to which people are able to distinguish the company from other similar ones in the market.

Branding is essential to strike a compelling and divisible presence in the industry. It allows the customer to make better choices. Branding includes advertising, promotional merchandise, logo, online reputation, customer service, etc. All these things are essential to creating an impressive and recognizable professional profile.   

Okay, now that you have invested time and effort to nurture an impeccable brand. What’s next?

Ask yourself, “Where am I advertising and promoting my brand?”

If any of the answers didn’t turn out to be ‘social media’, then you need to have a serious talk with your marketing team.

Social media is the biggest piece of the puzzle that has the power to make or break the brand. We have already discussed top digital marketing trends to explode your brand awareness and now it’s time to implement them.

Why Should I go for Social Media Optimization?

In today’s digital era, every netizen is operating one or more social media account. You may not get heard on organic searches but with social media optimization strategies, you could be heard by millions of users in just one go.

How?  This post unveils some of the best ways to use social media optimization services in India to gain traffic, boost ROI and improve brand awareness. 

But before that let’s understand what Social Media Optimization (SMO) is.

Social Media Optimization

Social media optimization is, using social channels actively to promote a brand by sharing content in such a way that the audience gets convinced and attracted to that website.

 SMO doesn’t mean using flashy graphics, pictures, formats, etc randomly. The posts created by using social media optimization strategies ensure that the company’s mission, culture, vision and values are clearly articulated.

Why is Branding Given so much Importance?

Branding impacts the overall bottom-line of the company. Branding impacts how the audience perceives the brand in terms of popularity, reputation and quality of service. Here are some reasons why branding is given the utmost importance to survive in online as well as the offline world.

Pitches Recognition

When the company becomes a recognizable name amongst the customers, it becomes a brand. Brand name and logo are the first steps towards branding. You must hire a professional logo designer, for world-class logos. The logo and brand name should be such that they are easily memorable and imprints deeply in the first glance. 

8 Effective and Evergreen SEO Strategies

Boosts Business Value

Business scaling is only possible if the company holds an impressive reputation in the market. Branding plays a vital role in boosting business value and helps to establish a firm place in the market. This increases investment opportunities for the company as well.

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Generates New Customers

A strong branding ensures a positive reputation of the company. Therefore, the company would face no trouble in drumming up a new business. The customers are ready to do a referral business or become associates with the company. For a well-established brand, WOM (word of mouth) marketing becomes the most effective and best advertising method.

How to promote Brand Awareness using Social Media Optimization Services?

Most of the blogs, articles on internet stress on spending time, money and effort on social media to build your brand awareness.

Benefits of SEO and Why Every Small Business Needs It?

But nobody explains what to do exactly?

Most of the digital marketers and the articles on the internet will share interesting social media optimization theories with you. But, practically speaking, we all know that the same things don’t work all the time.  

Top 10 Things You Should Know BeforeSelecting a Digital Marketing Agency

There are essentially four thumb rules to follow for every social media optimization strategy.

Establish Your Voice

To build brand awareness, you need to effectively and consistently communicate with your social media audience. You need to follow a genuine and realistic style and voice tone. Make sure that the posts designed should convey a genuine human voice with a friendly and approachable tone. The content in the posts should be unique and reflect your USPs. The audience should be able to strike a contrast between you and your competitors.

Sharing Great Content

Infographics, videos and photos are a great means to convey your message. Your audience should be able to connect their daily lives with the content shared. One important aspect to consider is that whatever video/photos you share; it should be consistent with your brand colours.

For example, if you are trying to build a great employer brand then, you must include videos/photos of your employees, office and workplace. You can design photos/ banners related to upcoming corporate events, webinars or recruiting programs.  Showing the rewards and recognitions received by the company adds impressively to the brand image.

Responsive to the Audience

One of the most important aspects of social media optimization is responding to customers. No matter the comment/feedback is positive or negative, make a thumb rule to respond to the audience. You can respond to the audience by liking, sharing and answering their comments. You can also engage the audience by asking them questions. Furthermore, establishing an on-time response works like a douser for social media fire.

Choose the Right Social Media Network(s)

Essentially there are four most popular platforms- Facebook, Instagram, Twitter and LinkedIn. It would be better to start with these four. Later based on the response rates and your budget, you can easily expand to other platforms such as YouTube, Pinterest, etc.

Easy DIY Social Media Optimization Strategies

Here are some very easy DIY SMO strategies to improve Brand Awareness.

Integrate Social Sharing in Website

The first step towards SMO is to integrate social sharing options on your website. You can use links from your social media profile on your website. There are many plugins available in the e-market that facilitates social sharing within the website. The plug-ins can also add social media sharing buttons to the blogs/articles. All the social sites are high authority websites, therefore, their links are considered as high-quality links.

Seek Influencers

People are inundated and irritated by the paid ads. Moreover, they have lost their faith and trust in ads.

So, what is the alternative to paid ads?

It’s influencer marketing. Influencers are social celebrities and have a huge following. People believe in what they say and do. You just need to approach those influencers who represent the niche of your brand closely and thereafter, collaborate with them for the promotion of your products and services.

One single share by an influencer means that your post can reach 100 times more than your share. To get the desired attention, seek influencers.

Struggling to get one? We can help you with the best social influencers.

Social Campaigns and Contest

Social campaigns and contests drive people crazy. You can design the winning criteria based on the number of views, likes, shares, comments, or a picture of the customer using your brand, etc. The winner automatically gets converted as your social media brand ambassador.

Best SMM Tips to Boost Engagement during Festive Season

Consistency is Key to SMO

Do you know?

Search engines prefer the social profiles that have 100% completeness. Creating a social page may seem like a kid’s task but it is indeed the first area where businesses tend to fail. You need to ensure the completeness of your profile along with all contact information. Make sure that the information you are providing on social media platforms resonates with your website. Try to embed keywords in your profile as well.

Why do you Need Long Tail Keywords to Drive Maximum ROI?

Use Relevant Hashtags

Don’t flood your posts with irrelevant hashtags. Hashtags do make your posts searchable but the trick is to figure out the appropriate handles or hashtags. This makes the post look tidy, non-spammy and searQuality Content

New, fresh, unique and innovative content ideas help to build trust and authority with the social audience. Informative, useful and engaging content will improve your brand awareness. This could turn out to be a building block for pitching loyal customers.

Build your Brand with us!

Digital Kangaroos is a premier digital marketing agency in Ludhiana Punjab offering unique and customized social media optimization solutions to businesses both large and small. We are everything you’d expect from a digital marketing company. We are social, digital and creative! And, we are accountable, flexible and committed!

Struggling to build brand awareness for your business or are planning to step in the online world? Call us at +91 9814820845 or you can drop an email at admin@digitalkangaroos.com for best digital marketing and web development solutions at affordable prices.

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just...

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back?

The answer is intuitive.

The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-tail keywords are customized as per the user preferences to direct maximum conversions.

Keep reading to understand what are long-tail keywords and why you need them to drive maximum ROI.

SEO is all about keyword planning and long-tail keywords act as the holy grail of this strategy. Proper research should be conducted to find the relevant keywords for your business/website that offer high search volume.

Long-tail keywords are more specific and relevant. Let’s take an example.

Normal Keyword: Best Dermatologist
Long Tail Keyword: Best Dermatologist in Ludhiana near me

The search results in the second case would be more accurate as per your needs. A long-tail keyword yields maximum clicks and is more targeted for conversions. Long Tail Keywords comprise 70% of web searches.

Though these keywords are less common but focus more on the niche. Thus, they help in directing conversion-oriented traffic.

One Headed Theme

There are more than 1.7 million websites existing already with a new website being added every second. Competition is very stiff as you have a plethora of common categories such as mom blogs, relationship blogs, food blogs, travel blogs, etc. Competing for your business/blog with traditional keywords is an onerous task and needs you to fight tooth and nail to get your name on the SERPs.

But following the other way round will decrease the competition and make it easier to rank better on SERPs. Digital Kangaroos is all about providing world-class digital marketing solutions, so we have used “Best Digital Marketing Agency in Ludhiana (Punjab)” as our theme rather than the conventional “Digital Marketing Agency”.

Your primary keyword or theme should be such that people should be able to find you and eventually get converted into potential customers.   

How to Look For Long Tail Keywords?

When you start a website/business or a blog, the idea should be innovative and different else it would be extremely difficult to pitch it to the audience. Good market research and audience analysis will help you understand how to make your product/ service/ blog special. Take your time and jot down the points that are unique about your product/service/blog and that make you stand above your competitors.

It’s hard to rank in some markets due to high competition from large companies. These big companies have a good marketing budget, especially for SEO and other digital marketing services. It would be really hard to compete in areas such as travel, education, food, career, etc. Opting for long-tail keywords is the only way out you would have to suffice with lower SERP rankings.

For example: If you have a food blog, then many blogs offer snacks, starters, cakes, etc. To grab the attention you may specify “quick to make snacks recipes”, “eggless vanilla birthday cake”, “Cheesy homemade Italian Pasta” etc. This will help you to attract and engage the audience more efficiently.

Pro Tip: Try to use the words/phrases that are used by the audience. You can take the help of Google Keyword Planner, Google Analytics and other tools available.

Have a Look at Some Best Reasons to Opt for Long Tail Keywords

Lesser Competition

Most of the big corporate giants have already used traditional keywords to optimize their websites. So, for a beginner or a small company, it is very difficult to even stand and rank in front of them. If you have a start-up dealing with an applicant tracking system, then pitch for “ATS for small business” or “applicant tracking system for consultancy firms”. The long-tail keywords have lesser competition as well as are available at a low price. The reason is that not many companies focus on these keywords, ultimately reducing the competition and increasing ROI.

Keep the Tone Natural

Most of the content available on blogs is repetitive and similar, so it’s hard to make the blog or content look entirely different. Using traditional keywords may make the content look stuffed with keywords and may cause disinterest in readers and hamper SEO rankings.

This can be fixed using long-tail keywords as they can be incorporated into the content naturally. These keywords amp up the natural flow of your content.

Do you know?

Excessive use of short keywords may irritate Google bots and may consider you as a spammer. This may result in a Google penalty or removal of your posts from the SERPs. Most of the spam keywords are usually short ones only.

Staggering Search Volume

Long-tail keywords have a staggering search volume. Small keywords do have huge results but long-tail ones are more specific, targeting and produce accurate results as desired by the user. A user interested in buying an electronic item such as a mobile phone would definitely include the price while searching. He will never search for “mobile phone”, but will search similarly to “latest mobile phone under 10,000” or “smartphone under 15,000”. 

In fact, we all search for long-tail ones only.

Now you know how long-tail keywords account for 70% of web searches!

High Conversion Rate

The conversion rate automatically shoots up when the user gets the desired link in the very first go. Most people, as mentioned above in the mobile phone example, know what exactly they want to buy. Short keywords are used by people who are still researching the internet for an exact match. Their search keeps on getting narrowed down by using long-tail keywords. The conversion rate for long-tail keywords is 36% whereas the top 10% of landing pages convert at 11.45%.

Less Expensive

As the competition is less, there is a lesser number of bids on the long-tail keywords. The shorter the keyword, the more expensive it will be.  Long-tail keywords give a better idea to the search engine bots regarding the content and help in ranking the post accordingly. This ensures that whosoever visits your website is likely to buy the product/service.

The long-tail strategy helps businesses to offer highly personalized and customized products/services to their esteemed customers and makes them feel special. In a nutshell, the long-tail technique helps in exploiting the untapped potential as well as makes things available as per user requirements

Have you unleashed the power of long-tail keywords?

Still, struggling to drive traffic on your website? Connect Digital Kangaroos for a world-class digital marketing experience.

The much-awaited festive season is here and the war for marketing in the online world has begun. You have to...

The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market.

Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make things work. Is your current social media marketing strategy squared for this festive season?

If not, then make your presence felt in the e-world with these truly pragmatic SMM tips.

Create, Innovate and Concoct

There is a beautiful quote from Thomas A. Edison that says that there is always a better way to do that work. You just need to find it.

Create a nonpareil strategy for marketing your products. Offering discounts is just one way, explore some better ones. To stand among the rest you need to innovate a brilliant idea that touts your business as well as cast a magical impression on the netizens.

The bottom line is, if you won’t disrupt the intuitive then your competitors will leave no stone unturned to make you disrupted.

SEO Optimised Content Marketing Strategy

Content marketing is here to stay for a long time. Stuffing your content with keywords just to binge the web traffic, won’t work at all.  Rather quality content marketing coupled with white hat SEO strategies will help to attract the right audience at the right time.

Choosing proper and relevant hashtags for every marketing campaign is a thing that needs to be lionized after content creation and before publishing.

Go For Diverse Content Strategy

It’s very important to grab the audience’s attention and make them stay tuned in to your channel only. Relying only on text-based content won’t bring you applause. To make the audience hooked to your posts, introduce other forms of content such as funny videos, infographics, nice and colorful quotes, or some other form of podcasts. Apart from attracting audiences, this strategy helps in branding as well.

Related: Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Focus on Local Marketing

A dash of local flavor is definitely going to reward your marketing endeavors. Try to go local in every aspect from Facebook to Instagram to Google presence. The local traffic contributes a lion’s share in the conversions and lead generations. Going local helps you tap the right audience and improves visibility as well as sales figures.

Read More: Benefits of SEO and Why Every Small Business Needs It?

Influencer Marketing

There are so many ads running on various social media channels and people are head bent on not clicking them. Intelligent netizens know how to distinguish between fake and real marketing campaigns. So, even if your ads and marketing efforts are genuine, you are doomed to be placed in a vetted circle.

The solution is- Influencer Marketing.

Here you can get help from a social media influencer who has a good following and an audience’s trust and ears. These influencers act as your brand advocates. In fact, influencer marketing is trending and plays a very important role in making content popular or sometimes, viral.

Share-worthy Campaigns

The campaigns should be designed and promulgated in such a manner that they receive maximum media attention such as likes, shares, comments, etc. Make sure that you are offering attractive giveaways, discount coupons or gift hampers to your customers that allure them into tagging their friends and sharing your posts to the maximum.

The essence of the post should be engaging and the best way to do that is to add an emotional component to the campaign.

Go Live

Live streaming and showing real status to customers is something that hasn’t been started by big brands. Facebook and Instagram have their own go-live features. Live streaming is indeed the best way to show people that you care for them. These strategies keep the audience engaged and eventually inspire the customers.

Have you experimented with a live story?

Keep the Spirit of Festivities Alive!

Festivals are synonyms for happiness, togetherness and family time. So, every page or post designed should keep the festival spirit epitomized. People should feel special and should be able to connect it with their lives.

Read More: Top Digital Marketing Trends to Explode Your Brand Awareness

We, at Digital Kangaroos, hope that you have a fantabulous festive season with these ingenious SMM tips. If you are struggling to find the right strategy for you or things are not working as per your plan, connect with us. Digital Kangaroos is the best digital marketing company in Ludhiana with an experienced team all set to curate the best marketing strategy for you.

So, get set go! Time is ticking. Are you ready to zero in this festive season with your best Social Media Marketing Strategy?

Call us today at +91 9814820845 or you can drop your queries at info@digitalkangaroos.com.