Press release

Many business owners often get confused between corporate websites and business websites. While the two may seem similar, they serve...

Many business owners often get confused between corporate websites and business websites. While the two may seem similar, they serve different purposes and are designed to meet distinct goals. 

If you are looking for a corporate website designing/ development company, understanding these differences will help you make the right choice for your business needs.

What Is a Corporate Website?

A corporate website is a professionally designed website that represents a company, its brand, and its corporate identity. 

It is primarily focused on building trust, credibility, and providing information about the company to stakeholders, investors, partners, employees, and customers. 

Corporate websites emphasize branding, company culture, achievements, and corporate social responsibility.

Key Features of a Corporate Website:

• Professional & Elegant Design: A clean, polished design that reflects the brand’s identity.
• Company Information: Details about the company’s history, mission, vision, and values.
• Investor Relations: Information for stakeholders, including financial reports and investor updates.
• Corporate News & Press Releases: Regular updates on company developments.
• Career Section: Job listings and company culture insights to attract potential employees.
• Global Presence: Content showcasing international operations and industry leadership.

Example of a Corporate Website: A well-known example is QandQ Solutions (https://qqsworld.com/). Their website provides comprehensive details about the company, manufacturing, infrastructure, investor relations and more. 

What Is a Business Website?

A business website is designed with a more sales-driven approach, catering to customers and potential clients. 

It serves as a platform to showcase products or services, generate leads, and drive conversions. 

Unlike corporate websites, business websites focus more on engaging customers and increasing sales.

Key Features of a Business Website:

• Product/Service Pages: Detailed descriptions of what the business offers.
• E-commerce Integration: If applicable, online selling features with payment gateways.
• Lead Generation Forms: Contact forms, quote request forms, and call-to-action buttons.
• Customer Testimonials & Case Studies: Social proof to build trust among potential buyers.
• SEO & Digital Marketing Integration: Optimized for search engines, PPC campaigns, and social media.
• Live Chat Support: Instant customer assistance for improved engagement.

Example of a Business Website: An excellent example is Orthoderma Clinic (https://orthodermaclinic.com/). Their website focuses on showcasing services, testimonials and other relevant information. 

Corporate Website vs. Business Website: A Detailed Comparison

Which One Does Your Business Need?

Choosing between a corporate website and a business website depends on your business goals.

• If your primary aim is to build brand credibility, attract investors, and showcase corporate achievements, you need a corporate website.
• If your goal is to sell products or services, attract customers, and generate leads, then a business website is the right choice.

Why Choose Digital Kangaroos for Corporate Website Designing & Development?

At Digital Kangaroos, we specialize in designing and developing high-performance corporate and business websites. As a leading corporate website designing company, we understand the nuances of branding, user experience, and digital presence. Our team of experts ensures that your website aligns with your business objectives, whether you need a corporate website for brand positioning or a business website for sales growth.

Our Services Include:

• Custom website design tailored to your business needs.
• SEO-optimized websites to improve search rankings.
• User-friendly interfaces that enhance customer engagement.
• Secure, scalable, and mobile-responsive websites.
• Ongoing support and maintenance for seamless performance.

Conclusion

While both corporate and business websites play vital roles in establishing an online presence, they cater to different audiences and serve distinct objectives. If you’re unsure which type of website suits your business best, let Digital Kangaroos guide you through the process. As a trusted corporate website development company, we help businesses create compelling digital experiences that drive results.

Looking for expert website solutions? Contact Digital Kangaroos today and take your business to the next level!

In today’s digital age, corporate websites are more than just online brochures—they are powerful tools for lead generation. With the...

In today’s digital age, corporate websites are more than just online brochures—they are powerful tools for lead generation. With the rise of automation, businesses can now streamline their lead generation efforts, turning website visitors into potential customers with minimal manual intervention. 

In this blog, we’ll explore how corporate websites can leverage automation to boost lead generation efficiently.

1. Automated Lead Capture Forms

Gone are the days of generic contact forms. Smart lead capture forms can dynamically adjust based on user behaviour. For example, if a visitor spends a lot of time on a particular service page, an automated form can pop up offering a relevant eBook or a free consultation in exchange for their contact information. This not only captures leads but also qualifies them by interest.

Tip: Use exit-intent pop-ups with lead magnets to capture visitors who are about to leave your site.

2. Chatbots for 24/7 Lead Generation

AI-powered chatbots are transforming how businesses interact with website visitors. They can answer FAQs, guide users to relevant content, and even capture leads by collecting contact details. By engaging visitors in real-time, chatbots reduce bounce rates and increase the chances of conversion.

Example: A chatbot on a software company’s website can offer a demo or a free trial link based on user queries.

3. Personalized Email Automation

Automated email workflows allow businesses to nurture leads effortlessly. For instance, when a visitor downloads a whitepaper, they can be automatically added to an email sequence that shares additional resources, case studies, and encourages them to book a consultation.

Key Insight: Personalized emails have a 29% higher open rate compared to generic ones. Automation ensures timely and relevant follow-ups without manual effort.

4. Lead Scoring Automation

Not all leads are created equal. Lead scoring automation tools like Hudspot or Marketo analyse user behaviour on your website—such as page visits, downloads, and clicks—to assign a score to each lead. This helps your sales team focus on high-intent prospects, ensuring better conversion rates.

Pro Tip: Set up automated alerts for your sales team when a lead reaches a certain score, enabling immediate follow-up.

5. Automated Social Proof Integration

Displaying real-time customer reviews, testimonials, and purchase notifications can significantly boost credibility. Automation tools like FOMO or Proof can pull recent activities and display them dynamically, creating urgency and encouraging visitors to take action.

Example: “John from New York just signed up for our service!” notifications can boost conversions by leveraging social proof.

6. CRM Integration for Seamless Lead Management

Integrating your website with a CRM system like Salesforce or Hudspot enables automated lead capture, tracking, and follow-ups. When a lead submits a form, it gets directly logged into your CRM with all relevant details, triggering automated email sequences and task assignments for the sales team.

Benefit: Eliminates manual data entry, reduces lead leakage, and accelerates response times.

7. Retargeting Automation

Not every visitor converts on their first visit. Retargeting automation using platforms like Google Ads or Facebook Pixel allows businesses to re-engage visitors with personalized ads based on their site behaviour. This keeps your brand top-of-mind and encourages return visits.

Tip: Use retargeting ads offering limited-time discounts to re-engage potential leads effectively.

8. Dynamic Content Personalization

Automation tools can help display personalized content based on visitor behaviour, demographics, and past interactions. For example, returning visitors can be shown different CTAs or product recommendations than first-time visitors. This level of personalization significantly enhances user experience and boosts lead conversions.

Tip: Use tools like HubSpot’s smart content or Optimizely to create personalized landing pages and CTAs automatically.

9. Automated A/B Testing

Testing different versions of landing pages, CTAs, or even entire website sections manually can be time-consuming. Automation tools like Google Optimize or VWO can streamline this process by automatically testing multiple variations and identifying the best-performing ones, ensuring you maximize conversions efficiently.

Pro Insight: Automate A/B tests on key pages like pricing, service, or demo pages for maximum impact.

10. Automated SMS Follow-Ups

Incorporating SMS automation alongside email can significantly enhance lead nurturing. Automated SMS follow-ups can remind leads about webinars, scheduled calls, or incomplete actions like abandoned carts, ensuring they remain engaged with your brand.

Example: A software company can send an automated SMS reminder for a free demo that a lead signed up for.

11. AI-Based Lead Qualification

AI-driven tools can automatically qualify leads based on predefined criteria like budget, authority, need, and timeline (BANT). By analysing user behaviour and data from lead capture forms, these tools can filter out low-quality leads, allowing your sales team to focus only on high-potential prospects.

Tools to Consider: Drift, Intercom, or Exceed.ai for AI-based lead qualification.

12. Social Media Automation for Lead Generation

Social media can be a powerful source of leads if leveraged correctly. Tools like Hootsuite, Buffer, or Sprout Social can automate posting, monitor engagement, and even capture leads directly from social media campaigns, directing them to your landing pages effortlessly.

Pro Tip: Automate DMs on Instagram or Facebook for new followers with a lead magnet like an eBook or discount.

13. Automated Webinar Funnels

Webinars are excellent for lead generation, but managing them manually can be overwhelming. Platforms like Demio, GoToWebinar, or Zoom allow businesses to automate sign-ups, reminders, and follow-ups, capturing leads seamlessly throughout the process.

Example: Automate a series of follow-up emails offering additional resources or a consultation for attendees.

14. Automated Heatmaps and Analytics

Understanding how visitors interact with your website is crucial for optimizing lead generation. Automation tools like Hotjar or Crazy Egg can create heatmaps, session recordings, and form analytics, providing actionable insights without manual tracking.

Benefit: Identify drop-off points in forms or pages and optimize them for better lead capture.

15. Automated Lead Nurturing Sequences

Not all leads are ready to buy immediately. Automated lead nurturing sequences can gradually educate leads via drip emails, retargeting ads, and personalized content until they are sales-ready.

Strategy: Segment leads based on their interests and automate tailored content that moves them down the sales funnel.

16. Automated Push Notifications

Push notifications can effectively re-engage visitors who left without converting. Tools like OneSignal or PushEngage allow businesses to automate notifications based on user behaviour—like reminding them of abandoned carts or promoting a limited-time offer.

Tip: Keep push notifications concise and add a sense of urgency to encourage action.

17. Automating Lead Enrichment

Lead enrichment tools like Clearbit or ZoomInfo can automatically pull additional data about leads—such as company size, job title, and social profiles—once they fill out a form. This enriched information helps sales teams craft personalized outreach strategies.

Benefit: Saves time on manual research and allows for highly personalized follow-ups.

18. Automated Surveys and Feedback Collection

Understanding why leads drop off can help refine your strategy. Automate surveys using tools like Typeform or SurveyMonkey to collect feedback immediately after key actions—like downloading an eBook or abandoning a cart.

Pro Tip: Use exit-intent surveys to gather insights from visitors who leave without converting.

19. Automated Proposal Generation

For businesses offering services, automating proposal generation can speed up the lead-to-client conversion process. Tools like Proposify or PandaDoc can pull data from CRM systems and auto-generate proposals, making the sales process smoother.

Benefit: Reduces manual effort and accelerates response time to interested leads.

20. Automating CRM-Based Follow-Ups

Integrating your website with a CRM system enables automated follow-ups based on user actions. For example, if a lead downloads a case study, an automated CRM workflow can trigger a follow-up email offering a free consultation.

Tool Suggestion: HubSpot or Salesforce for seamless CRM automation.

Conclusion

Automation has revolutionized lead generation for corporate websites, making the process more efficient, personalized, and scalable. By leveraging automated lead capture forms, chatbots, email workflows, and CRM integrations, businesses can capture, nurture, and convert leads seamlessly.

Ready to transform your corporate website into a lead-generating machine? Contact Digital Kangaroos to explore custom automation solutions! 

Imagine, you’re sitting comfortably at home, phone in hand, scrolling through an online store, hunting for that perfect watch. After...

Imagine, you’re sitting comfortably at home, phone in hand, scrolling through an online store, hunting for that perfect watch. After minutes of swiping and browsing, you finally find the one! You click on it, add it to your cart, and proceed to checkout.

But then—disaster strikes, the checkout page takes forever to load, the payment form is confusing, and the “Buy Now” button seems to have disappeared. Frustrated, you abandon the cart and leave the website.

Guess what? That brand just lost a sale, and chances are you won’t return. Instead, you’ll head straight to their competitor’s website, which offers a smooth and hassle-free checkout experience.

That’s the power of UX design. In today’s digital landscape, how well-designed and user-friendly your product, website, or app is can be the defining factor between success and failure. At Digital Kangaroos, we specialize in UX-centric web development to ensure your business offers seamless digital experiences that keep customers engaged and converting.

Let’s break down why UX design is the secret weapon for modern businesses and how it directly impacts conversions, sales, and customer loyalty.

UX: More Than Just a Pretty Design

Let’s set the record straight—UX design is not just about aesthetics. Sure, a well-designed website looks good, but great UX is about how a product works, how intuitive it is, and how effortlessly users can interact with it.

Think of an app that crashes frequently, a website with a complicated menu, or a checkout process that takes ages to complete. Would you return to such a frustrating experience? Probably not.

Now, think about your favorite app or website. It’s fast, intuitive, and easy to navigate, right? That’s great UX in action.

Why UX Matters for Modern Businesses

You might be thinking, “Sure, UX sounds important, but does it really impact my business?” The answer is a resounding YES!

Let’s dive into some key reasons why UX can make or break your business.

1. First Impressions Matter—A Lot

You only get one chance to make a great first impression. Within seconds of landing on your website or app, users decide whether they want to stay or leave.

A cluttered, slow, or confusing interface? They’re gone.
A clean, fast, and user-friendly design? They’ll stick around.

Great UX draws people in and keeps them engaged—and at Digital Kangaroos, we ensure your website is designed to captivate from the very first click.

2. Happy Users = Higher Retention & Sales

Ever struggled with a poorly designed website? We bet it was frustrating. Here’s the truth: Frustrated users don’t return. But a website that flows seamlessly, loads quickly, and makes navigation effortless? That’s the kind of experience that keeps users coming back for more.

At Digital Kangaroos, we design for engagement and retention—because a happy user is a loyal customer who’ll keep coming back (and bring their friends along too!).

3. More Conversions, More Revenue

If users struggle to navigate your website, find products, or complete purchases, guess what happens? They leave. No purchase. No conversion.

But with frictionless navigation, an intuitive checkout process, and a fast, engaging experience, they’re far more likely to convert.

That’s why we focus on:
Clear, simple navigation
Optimized checkout flows
Fast-loading pages
Mobile-friendly designs

The result? Higher conversions, more sales, and better business growth.

4. UX Builds Brand Trust & Reputation

Great UX does more than improve usability—it builds trust and credibility. Think of brands like Apple, Google, and Amazon. Why do people love their products? Because they just work. They’re intuitive, seamless, and enjoyable to use.

Poor UX = A negative brand image.
Great UX = A strong, reliable brand that people trust.

We help businesses build trust through exceptional UX—ensuring your users associate your brand with ease, efficiency, and reliability.

5. Accessibility: UX for Everyone

A great user experience should be inclusive. Not everyone has the same abilities, preferences, or technical know-how. That’s why UX should be designed for everyone—regardless of disabilities, age, or digital literacy.

At Digital Kangaroos, we ensure that your website or app is accessible to ALL users by:
1. Using clear, readable fonts
2. Implementing voice search & alt text for images
3. Designing keyboard-friendly navigation

Because great UX is not just about aesthetics—it’s about ensuring EVERYONE can enjoy and interact with your platform.

What Happens When You Get UX Right?

When UX is done right, here’s what happens:

More conversions – Users easily take action, whether buying, signing up, or exploring.
High customer satisfaction – Happy users = repeat customers.
Better retention rates – People return because they love the experience.
Stronger brand reputation – A seamless UX shows your brand cares.
Wider reach & accessibility – More users can interact with your platform.

Final Thoughts: UX is the Game-Changer for Success

In today’s fast-paced digital world, businesses cannot afford to ignore UX. A seamless, intuitive, and engaging user experience is what sets winning brands apart from the competition.

So, the next time you launch a website, build an app, or design an online store, ask yourself:

• Is it truly user-friendly?
• Does it make the customer journey effortless?
• Will users enjoy the experience and come back?

If the answer isn’t a BIG YES, it’s time to prioritize UX—because happy users mean a successful business.

Need a UX-optimized website or app? Digital Kangaroos is here to help! Let’s create a seamless experience for your customers and take your business to the next level.

Get in touch today!

At Digital Kangaroos, we believe the future of web development holds limitless possibilities. As we move into 2025, the landscape...

At Digital Kangaroos, we believe the future of web development holds limitless possibilities. As we move into 2025, the landscape of web development is evolving at an astonishing pace, reshaping how businesses and developers approach technology. With rapid advancements in tools, platforms, and user expectations, staying ahead of the curve has become both an opportunity and a challenge.

While some businesses struggle to keep up with this momentum, others, like Digital Kangaroos, embrace these shifts to deliver unparalleled digital experiences. In this blog, we’ll explore the groundbreaking trends shaping web development in 2025 and how they are setting the foundation for a more innovative and user-focused digital world.

1. The Rise of No-Code and Low-Code Development

No-code and low-code platforms have revolutionized application development by simplifying complex processes. They empower developers to optimize workflows and focus on core development tasks, while also enabling non-technical individuals, known as citizen developers, to create functional applications.

These platforms offer drag-and-drop interfaces and visual programming tools, reducing the need for extensive coding expertise. While no-code tools have made development more accessible, they are still maturing and have room for further growth and adoption.

What’s Next?

• Leverage no-code tools to quickly prototype and test applications.
• Use low-code platforms to reduce development time and streamline repetitive processes.
• Train teams to effectively integrate these tools into existing workflows.

2. Acceleration of AI and Machine Learning Integration

Artificial intelligence (AI) and machine learning (ML) continue to transform digital experiences. From natural language processing (NLP) to predictive analytics, these technologies are moving from theory to practical applications. For example, YouTube uses NLP for automatic subtitle generation, while Google Analytics employs ML to understand user behavior patterns.

AI is also evident in tools like chatbots, recommendation engines, and SaaS applications, all of which simplify tasks and improve operational efficiency.

What’s Next?

• Identify repetitive workflows in your business that AI can automate.
• Incorporate AI-driven analytics tools to gain actionable insights for marketing and customer engagement.
• Deploy AI-powered chatbots to enhance internal operations, streamline onboarding, and provide real-time assistance.

3. Voice Search and IoT Will Drive Innovation

The Internet of Things (IoT) is unlocking new possibilities, particularly in voice search and smart devices. With voice search gaining popularity, businesses need to optimize their digital platforms to accommodate this growing trend.

This shift will not only affect developers but also marketers, as they need to rethink content strategies to cater to voice-based interactions.

What’s Next?

• Optimize your website for voice search by creating concise and conversational content.
• Focus on question-based keyword research to align with natural language queries.
• Use structured data and schema markup to enhance your site’s chances of being featured in voice search results.

4. PWAs as the Future of Mobile Experiences

Progressive Web Applications (PWAs) are becoming the go-to choice for businesses looking to deliver seamless user experiences. PWAs combine the best features of websites and native apps, offering fast load times, offline functionality, and app-like interfaces—all within a browser.

Brands are increasingly adopting PWAs to meet the growing demand for mobile-first solutions. For instance, Pinterest’s mobile site is a great example of a well-implemented PWA.

What’s Next?

• If you’re planning to redesign your website, consider building it as a PWA to provide a better mobile experience.
• Utilize PWAs to replace traditional mobile apps, saving time and resources during development.

5. Single-Page Applications (SPAs) Will Gain Popularity Among Startups and Focused Businesses

Single-page applications (SPAs) are gaining traction, particularly among startups and businesses with focused offerings. These streamlined, mobile-first designs provide faster load times, smoother navigation, and an uninterrupted browsing experience by dynamically updating content without reloading the page. SPAs are ideal for delivering concise, impactful messaging in a cost-efficient and user-friendly manner.

Notable examples like Google’s suite of tools (Gmail, Google Drive) showcase how SPAs can improve user engagement by offering app-like functionality within a browser. They are especially well-suited for businesses aiming to prioritize speed and simplicity.

What’s Next?

• Leverage JavaScript frameworks like React or Angular to create SPAs that deliver engaging user experiences.
• Consider SPAs for projects where performance and ease of navigation are key priorities.
• Explore offline caching capabilities to enhance SPA performance for users with limited connectivity.

6. Cybersecurity Will Be a Top Priority

As cyber threats continue to rise, businesses must prioritize security to protect sensitive data. Distributed denial-of-service (DDoS) attacks and ransomware incidents are becoming more frequent, putting businesses at risk of downtime and revenue loss. For instance, Germany’s Software AG suffered a ransomware attack in 2020, demanding a staggering $20 million.

With more businesses relying on online operations, robust cybersecurity measures are essential to safeguarding digital assets.

What’s Next?

• Conduct regular security audits to identify vulnerabilities and address them proactively.
• Implement role-based access controls, multi-factor authentication, and VPNs to secure remote work environments.
• Invest in advanced cybersecurity solutions, such as firewalls, encryption, and intrusion detection systems, to enhance overall protection.

7. Motion UI Design Will Enhance Website Interactivity

Websites should not only present information effectively but also offer an engaging experience. The spotlight is now on the user interface, with motion UI set to gain greater prominence.

Motion UI enhances a site’s usability by incorporating dynamic elements that intuitively guide users through the interface, helping them navigate with ease and focus on key elements. This approach uses subtle visual movements to improve interaction, ensuring a smooth and enjoyable experience.

Action Plan:

• Incorporate visual animations to guide users through your site or app.
• Use light animations during loading times or error displays to maintain user engagement and reduce frustration.

8. Cloud Computing Will Continue to Evolve

The rapid rise of remote work wouldn’t have been possible without advancements in cloud computing, and its momentum shows no signs of slowing. Research by Gartner predicts public cloud services will grow to $306.9 billion by 2022, compared to $242.7 billion in 2019.

The ongoing expansion of SaaS companies and the shift of many tech giants to remote-first models highlight the critical role of cloud computing. Expect innovations in this space to cater to growing digital transformation needs.

Action Plan:

• Evaluate whether your business operations are best suited to private cloud infrastructure or a hybrid, multi-cloud model.
• Plan your long-term digital strategy to integrate cloud computing into your workflow effectively.

9. Process Customization Will Advance Further

With the abundance of software solutions available, businesses now prefer tools tailored to their unique workflows. This has led to the emergence of best-of-breed solutions, where companies select software that perfectly fits their specific requirements.

The next step in this evolution will likely involve more widespread use of tools like pre-packaged APIs, SDKs, and no-code builders, enabling businesses to create custom tools that align with their processes without compromising on efficiency.

Action Plan:

• Map your organizational workflows to identify your specific needs.
• Choose tools that integrate seamlessly with your existing processes, minimizing the need for drastic workflow changes.

10. API-First Development Will Dominate

As technology advances, the demand for interconnected devices and systems grows. Modern IoT devices, software tools, and web platforms increasingly rely on APIs to interact and function cohesively.

In the past, APIs were often an afterthought during development. Today, API-first development prioritizes creating robust APIs early in the process to enhance user experience, streamline team workflows, and reduce overall costs.

Action Plan:

• Invest in API-first strategies to ensure seamless integration between your applications and other technologies.
• Utilize this approach to speed up development, reduce costs, and provide better functionality for users.

11. Increased Use of Caching for Improved Speed

Caching, which involves storing frequently accessed data temporarily, plays a critical role in speeding up websites and web applications. By reducing the need to reload the same data repeatedly, caching improves browser response times and enhances user experiences.

Action Plan:

• Identify areas in your website architecture where caching can improve performance.
• Implement caching techniques for static files to minimize load times and increase efficiency.

12. Server-Side Templating for Efficiency and Flexibility

Server-side templating is gaining traction as a more efficient way to develop web applications. By generating web pages directly on the server, this approach reduces browser-server communication, resulting in faster load times and a more seamless experience.

Action Plan:

• Explore server-side templating for faster deployment and improved performance.
• Use this technique to create highly customized and pre-populated web pages for your users.

13. Edge Computing Becomes the Norm

As applications demand faster performance and lower latency, edge computing is becoming indispensable. By processing data closer to the source rather than relying on centralized servers, edge computing reduces delays and enhances real-time performance.

Action Plan:

• Analyze your application architecture to identify opportunities for edge computing.
• Leverage edge functions for tasks such as image optimization and real-time analytics.

17. Embracing Serverless Architecture for Scalability and Simplicity

Serverless computing allows developers to deploy applications without the need to manage servers manually. With cloud providers handling code execution, developers can focus solely on building and deploying functionality. This approach is particularly advantageous for static and headless websites, as it reduces infrastructure overhead and simplifies development processes.

18. The Expanding Impact of IoT

The Internet of Things (IoT) continues to grow exponentially, with projections estimating 55.7 billion connected devices globally by 2025. As businesses develop IoT-enabled products, the ease of device interconnectivity will lead to innovative opportunities, reshaping how online businesses operate and interact with users.

19. Prioritizing API-First Development

API-first development is revolutionizing how applications are built. By creating an API before designing the user interface, developers ensure seamless integration with other systems and prioritize valuable features. This approach accelerates development timelines, boosts flexibility, and enhances the overall functionality of applications.

20. WebAssembly (Wasm) Becomes Essential

WebAssembly (Wasm) has transitioned from a niche technology to a mainstream solution for high-performance web applications. By enabling near-native speeds for code written in languages like C++ and Rust, Wasm is ideal for intensive applications like 3D rendering, video editing, and gaming.

21. Focusing on Sustainable Development Practices

As environmental concerns grow, developers are adopting sustainable practices to create energy-efficient applications. Optimizing code, reducing server usage, and streamlining data processing not only support environmental goals but also cut operational costs.

22. Integrating Web3 Technologies into Traditional Applications

Web3 technologies like blockchain, decentralized storage, and smart contracts are increasingly being incorporated into traditional web applications. These hybrid solutions offer the best of centralized and decentralized systems, enhancing functionality and security.

23. Enhancing Real-Time Collaboration Tools

Remote work has driven advancements in real-time collaboration features. Applications now go beyond basic document editing, incorporating capabilities like synchronized 3D modeling, AI-powered pair programming, and multi-user augmented reality sessions to boost productivity.

24. Strengthening Native Cybersecurity

With the rise of cloud services, cloud-native cybersecurity is more critical than ever. Security must be integrated into every layer, from the operating system to containers and applications. Businesses are increasingly adopting robust, built-in security measures to mitigate risks such as breaches and hacks.

25. Proliferation of JavaScript Frameworks

JavaScript remains at the forefront of web development, powering dynamic and interactive applications. Established frameworks like React and Angular will continue to dominate, while emerging frameworks like Aurelia are poised to further innovate and simplify the development process.

Conclusion

The web development landscape is evolving rapidly, driven by technological advancements and changing user expectations. From the rise of serverless architecture and API-first development to the mainstream adoption of WebAssembly and the proliferation of IoT, these trends are shaping how businesses build and optimize their digital presence. Prioritizing sustainability, integrating Web3 technologies, and focusing on native cybersecurity are becoming essential in staying ahead of the curve.

As developers and businesses navigate these changes, embracing innovation and staying informed about emerging trends will be key to creating future-ready applications. By leveraging these cutting-edge developments, organizations can not only meet user demands but also position themselves as leaders in the digital era. The future of web development holds immense opportunities—those who adapt will thrive.

Imagine navigating through an online store, your cart full of items you’re excited about, only to be confronted with a...

Imagine navigating through an online store, your cart full of items you’re excited about, only to be confronted with a checkout process that feels like a maze. Unfortunately, this scenario is far from rare and is a leading cause of frustration for online shoppers. 

This highlights that the design and functionality of an online store’s checkout page aren’t just minor considerations but pivotal elements that can significantly impact an e-commerce business’s bottom line. 

A smooth, intuitive checkout experience can readily convert a browser into a buyer, while a complicated one can send them fleeing, cart abandoned.

Consumers in the digital age have certain expectations that businesses must meet to keep them engaged through to the final click of their purchase.

Speed, security, and simplicity are among the hallmarks of an ideal online checkout process. 

Shoppers look for a seamless experience that respects their time and safeguards their personal and financial information, and an e-commerce outfit that can manage these expectations will build trust and likely enjoy repeat business.

Your aim here should be clear: to find strategies to enhance your checkout page and, as a result, increase your conversions. 

To that end, here are seven adjustments you can make toward improving your checkout page and creating a positive shopping experience that your customers will be eager to return for:

1. Invest in a Robust Payment Platform

Your chosen payment processor is the backbone of your customers’ checkout experience. Opt for a platform that offers a variety of payment methods and includes reliable cybersecurity features. If you operate on a popular e-commerce platform like Shopify, consider the integration capabilities of your payment solutions. 

2. Simplify Your Checkout Procedures

The path to purchase should be as straightforward as possible. Every additional step or field to fill out increases the chance of cart abandonment. Streamline your checkout process by minimizing steps and asking only for essential information. Offering a guest checkout option can also reduce friction for customers who prefer not to create an account.

3. Prioritize Transparency in Your Checkout

Transparency builds trust. Unexpected costs are a top reason for cart abandonment. Clearly display all fees, including shipping and taxes, to provide a solid idea of the total cost. Providing accurate delivery times also helps manage customer expectations and reduces post-purchase dissonance.

4. Display Proof of Security

Trust is crucial in digital shopping. Displaying security badges, such as SSL certificates and trusted payment encryption logos, reassures customers that their information is safe. These visual cues alleviate anxiety and boost the likelihood of completing transactions.

5. Design Your Checkout for Mobile Responsiveness

With most shoppers browsing and buying through their phones, optimizing your store for mobile devices is essential. A mobile-responsive design ensures a smooth checkout experience regardless of device. Features like large, easily clickable buttons, readable text without zooming, and intuitive navigation remove friction and encourage mobile purchases.

6. Use Error Messages Wisely

Error messages can make or break the checkout process. Instead of generic alerts, use tailored messages that clearly indicate what went wrong and how to fix it. Real-time validation that checks information as users enter it can further streamline the process and reduce errors, keeping customers on track to complete their purchase.

7. Test and Optimize Continuously

The online marketplace is ever-evolving, so regular testing and updates to your checkout process are crucial. Use A/B testing to experiment with different elements, such as layout, button colors, and calls to action, to see what works best for your audience. Collect and analyze customer feedback to gain insights into their experiences and preferences. Viewing checkout optimization as an ongoing process ensures that your checkout experience continually exceeds customer expectations.

Approach the task of optimizing your e-commerce checkout page as more than just enhancing one aspect of your online store; see it as refining the entire customer journey to maximize conversions and build trust.

The tips above represent critical steps to position your business for success in the competitive e-commerce landscape. These strategies will improve sales and deepen customer relationships, turning one-off transactions into lasting connections reflected in your revenues.

At Digital Kangaroos, we specialize in eCommerce optimization, ensuring your checkout process is streamlined, secure, and customer-friendly. Contact us today to learn more about how we can help you increase conversions and boost your online sales.

FAQs on eCommerce Checkout Page Optimization

1. Why is checkout page optimization important for eCommerce stores?

Checkout page optimization is crucial because it directly impacts the conversion rate. A streamlined, user-friendly checkout process reduces cart abandonment and encourages customers to complete their purchases, ultimately increasing your sales and revenue.

2. What are the most common reasons for cart abandonment during checkout?

Common reasons for cart abandonment include unexpected costs (such as shipping fees), complicated checkout processes, lack of trust due to insufficient security measures, mandatory account creation, and slow page loading times. Addressing these issues can significantly improve your conversion rates.

3. How can I simplify my checkout process?

To simplify your checkout process, reduce the number of steps required to complete a purchase, ask only for essential information, and offer a guest checkout option. Streamlining your forms and making navigation intuitive can also help reduce friction and keep customers engaged.

4. What payment methods should I offer on my eCommerce checkout page?

It’s best to offer a variety of payment methods to cater to different customer preferences. This can include credit/debit cards, PayPal, digital wallets like Apple Pay and Google Pay, and even options for buy now, pay later services. The more choices you provide, the more likely customers will find a method they trust and prefer.

5. How can I ensure my checkout page is secure?

To ensure your checkout page is secure, use SSL certificates to encrypt data, display security badges and trust seals, and use reputable payment processors. Make sure your website complies with PCI DSS (Payment Card Industry Data Security Standard) to protect sensitive payment information.

6. Why is mobile responsiveness important for checkout pages?

With the increasing number of shoppers using mobile devices, ensuring your checkout page is mobile-responsive is vital. A mobile-optimized checkout process provides a seamless experience, regardless of device, and helps prevent cart abandonment due to usability issues on smaller screens.

7. How can error messages improve the checkout process?

Clear, specific error messages guide customers in correcting mistakes, reducing frustration and abandonment. Real-time validation checks information as users enter it, preventing errors from piling up and making the process smoother and faster.

8. What is A/B testing, and how can it help optimize my checkout page?

A/B testing involves comparing two versions of a web page to see which performs better. By testing different elements of your checkout page (like layout, button colors, and CTAs), you can determine what resonates best with your audience and continuously improve the user experience to boost conversions.

9. What role does transparency play in the checkout process?

Transparency builds trust with customers. Clearly displaying all costs (including shipping and taxes) and providing accurate delivery information helps set clear expectations, reducing the likelihood of cart abandonment due to surprise fees or uncertainties about delivery.

10. How often should I review and update my checkout page?

Regularly review and update your checkout page to keep up with evolving customer expectations and technological advancements. Continuous testing and optimization ensure your checkout process remains efficient, secure, and user-friendly, helping to maintain high conversion rates.

Your website serves as the digital storefront for your brand, making it essential to craft a site that not only...

Your website serves as the digital storefront for your brand, making it essential to craft a site that not only attracts visitors but also converts them into customers. In this article, we’ll explore the Essential Components Every Corporate Website Needs, drawing insights from expert advice and real-world examples.

1. Good Design:

Your website’s design sets the tone for your brand and plays a crucial role in user experience. 

Focus on creating a clean, intuitive layout that highlights your products or services without overwhelming visitors with flashy graphics. 

Remember, the goal is to guide visitors towards conversion, so prioritize clarity and functionality in your design.

2. A Clear Call To Action:

Every page on your website should have a clear and compelling call to action (CTA) that prompts visitors to take the next step. 

Whether it’s making a purchase, signing up for a newsletter, or contacting your team, ensure that your CTAs are prominently displayed and easy to follow. 

Avoid ambiguity and guide visitors towards the actions you want them to take.

3. A Story Page:

Establishing a connection with your audience is crucial for building trust and loyalty. 

Use your website to tell your brand’s story, sharing insights into your mission, values, and journey. 

Authenticity resonates with customers, so don’t be afraid to showcase the people behind your brand and the experiences that inspired your products or services.

4. Infrastructure Showcase:

Give visitors an inside look into your company’s infrastructure, facilities, and technological capabilities through high-quality imagery and detailed descriptions. 

Highlight key features such as state-of-the-art equipment, manufacturing processes, and research and development labs. Utilize drone footage or 360-degree virtual tours to provide immersive experiences for users.

5. Corporate Social Responsibility (CSR) Section:

Demonstrate your company’s commitment to social and environmental responsibility by showcasing CSR initiatives in action. 

Include photos, videos, and success stories from community outreach programs, sustainability initiatives, and employee volunteer efforts. Highlight partnerships with non-profit organizations and the positive impact of your CSR initiatives on society.

6. Investor Relations Page:

Provide investors with comprehensive information and resources to make informed decisions about your company. 

Include financial reports, earnings presentations, investor presentations, annual reports, and SEC filings. Offer access to investor relations contact information and investor FAQs for inquiries and assistance.

7. Careers Portal:

Attract top talent by creating a user-friendly careers portal that showcases your company culture, values, and career opportunities. Include employee testimonials, culture videos, and perks of working at your company. 

Provide detailed job descriptions, application instructions, and information about the recruitment process.

8. Press Room or Media Center:

Keep stakeholders informed with a centralized hub for press releases, news articles, media coverage, and multimedia assets. 

Include press kits, company logos, brand guidelines, and spokesperson bios. Offer journalists easy access to media contacts and interview requests.

9. Client Success Stories:

Showcase real-world examples of how your products or services have helped clients achieve their goals. 

Feature case studies, testimonials, and success stories with compelling narratives and measurable results. Include before-and-after photos, client interviews, and project timelines to illustrate the impact of your solutions.

10. Industry Recognition and Awards:

Celebrate your company’s achievements and industry recognition by prominently displaying awards, certifications, and accolades. 

Highlight key milestones, industry rankings, and prestigious honors received. Include photos from award ceremonies, press coverage, and testimonials from industry leaders.

11. Compliance and Regulatory Information:

Establish trust and transparency by outlining your company’s compliance with relevant laws, regulations, and industry standards. 

Provide detailed information on data privacy policies, GDPR compliance, and regulatory certifications. Include links to compliance resources, legal disclaimers, and terms of use.

12. Multilingual Support:

Enhance accessibility and reach a global audience by offering multilingual support on your website. 

Translate key content, navigation menus, and customer support resources into multiple languages to accommodate diverse users. Implement language selector options and language-specific landing pages to cater to international visitors.

13. Data Privacy and Security Policy:

Safeguard user data and maintain trust by clearly communicating your company’s data privacy and security policies. 

Provide detailed information on data collection practices, consent mechanisms, and security protocols. Include GDPR compliance statements, cookie policies, and data breach notification procedures.

14. Activities in Video Form:

Bring your company’s activities to life through engaging video content that captures key events, projects, and milestones. 

Create company overview videos, product demonstrations, employee spotlights, and event highlights to showcase your brand personality and culture. 

Utilize professional videography and storytelling techniques to convey your company’s story effectively.

15. Mobile Responsiveness:

With the majority of internet traffic coming from mobile devices, it’s essential to ensure that your website is optimized for smartphones and tablets. 

A mobile-responsive design adapts seamlessly to different screen sizes, providing a consistent and user-friendly experience across all devices. 

Prioritize mobile optimization to reach a broader audience and maximize your website’s impact.

16. Fast Loading Speed:

In today’s fast-paced digital world, users expect websites to load quickly. 

A slow-loading website can lead to increased bounce rates and decreased user satisfaction.

Optimize your website’s performance by minimizing image sizes, leveraging browser caching, and using a reliable hosting provider.

17. Accessibility Features:

Make your website accessible to all users, including those with disabilities. 

Incorporate accessibility features such as alt text for images, keyboard navigation support, and clear headings to ensure that everyone can access and navigate your site effectively.

18. Security Measures:

Protect your website and user data from cyber threats by implementing robust security measures. 

Use HTTPS encryption, regularly update security plugins and software, and regularly monitor for suspicious activity. A secure website builds trust with users and helps safeguard sensitive information.

19. Integration with Marketing Tools:

Your website should seamlessly integrate with your marketing tools and platforms to streamline processes and maximize efficiency. 

Integrate email marketing software, customer relationship management (CRM) systems, and analytics tools to track performance and optimize marketing efforts.

20. Organic Search Ranking:

Search engine optimization (SEO) is essential for driving organic traffic to your website and increasing your visibility online. 

Invest in optimizing your website for relevant keywords, creating high-quality content, and earning backlinks from reputable sources. 

A well-executed SEO strategy can help you climb the search engine rankings and attract qualified leads to your site.

21. Search Functionality:

Make it easy for users to find the information they need with a robust search functionality. 

Incorporate a search bar prominently on your website, allowing users to quickly search for specific products, services, or content.

Conclusion:

In conclusion, crafting a stellar website that stands out from the competition and drives results requires careful attention to key components. 

At Digital Kangaroos, we understand the importance of building websites that not only look great but also deliver tangible value to our clients. 

By prioritizing elements such as great design, smart navigation, compelling content, and seamless integration with marketing tools, we help businesses create an online presence that truly reflects their brand identity and resonates with their target audience. With our expertise in web development and software solutions, we empower companies to optimize their online presence, engage their audience, and achieve their business objectives. 

Let Digital Kangaroos be your partner in creating a website that sets you apart and drives success in the digital landscape.

Creating an online presence involves a crucial decision between developing a websites or a mobile apps for your business. Each...

Creating an online presence involves a crucial decision between developing a websites or a mobile apps for your business. Each option comes with its advantages and disadvantages, and the choice should align with your business needs and online goals.

When making the decision, it’s essential to analyze what your target audience is seeking. A key consideration is whether your goal is to reach a broad audience or a more specific one. For instance, if your aim is to connect with a larger audience, opting for a website might be the more suitable choice.

Conversely, if your focus is on a more targeted audience, a mobile app could be the preferred option. Ultimately, the decision depends on your specific requirements and the type of customers you aim to engage.

Advantages and Disadvantages of Website Development

Building a website offers numerous advantages, including broad audience reach, user-friendly accessibility, and customizable design. However, it also comes with disadvantages, such as potential limitations in mobile optimization and design flexibility.

Advantages:

1. Reach a Larger Audience:  Websites, accessible via web browsers, enable reaching a vast audience with internet connectivity, enhancing accessibility.

2. Ease of Use: Websites are generally more user-friendly than mobile apps, as users can access them without the need for downloads, using any internet-connected device.

3. Customizable Design: Websites provide flexibility in design, allowing customization to align with a business’s brand. Updates can be easily implemented to stay current with trends and preferences.

Disadvantages:

1. Not Optimized for Mobile Devices: Websites may lack optimization for mobile devices, leading to a suboptimal user experience, as they are primarily designed for web browsers.

2. Limited Design: The design possibilities of websites may be more restricted compared to mobile apps, potentially limiting the overall user experience in terms of interactivity.

Advantages and Disadvantages of Mobile App Development

Developing a mobile app offers advantages such as tailored and immersive user experiences, optimized mobile device performance, and targeted service delivery. However, it comes with drawbacks, including higher costs, maintenance needs, and a potentially limited audience.

Advantages:

1. Tailored and Immersive Experience: Mobile apps can deliver highly customized and engaging experiences by focusing on specific features tailored to meet the needs of a particular audience.

2. Optimized for Mobile Devices: Mobile apps are designed to provide an enhanced user experience on mobile devices, considering screen size and device-specific features.

3. Specific Services or Information: Mobile apps can cater to a specific audience by offering specialized services or information that may not be available on a website.

Disadvantages:

1. Expensive and Time-Consuming: Mobile app development tends to be more costly and time-intensive compared to website development due to the complexity of development and testing.

2. Maintenance and Updates: Mobile apps may require more frequent maintenance and updates to ensure compatibility with various devices and operating systems, adding to the management challenges.

3. Limited Potential Audience: Requiring users to download from an app store may limit the potential audience, as some users may be hesitant or lack the required devices or operating systems.

Factors to Consider When Choosing Between a Website and a Mobile App

When faced with the decision of whether to build a website or a mobile app for your business, various factors come into play that can significantly impact your choice.

1. Functionality and Features:

   – Evaluate the desired functionality and features for your platform. Websites excel in informational and content-centric domains, while mobile apps are better suited for complex, interactive platforms requiring advanced features like geolocation, camera integration, and push notifications.

2. Maintenance and Updates:

   – Consider the ease of maintenance and updates. Websites are generally more straightforward to maintain and can be instantly updated without requiring users to download new versions. Mobile apps, however, necessitate additional maintenance and updates, which can be both time-consuming and expensive.

3. Monetization:

   – Deliberate on how you intend to monetize your platform. Websites commonly generate revenue through advertising and affiliate marketing. In contrast, mobile apps have diverse revenue streams, including in-app purchases and subscription models.

4. Branding and Marketing:

   – Evaluate how the chosen platform aligns with your overall branding and marketing strategy. Websites can be optimized for search engines and social media, while mobile apps offer a more direct and personalized user experience.

5. Data and Analytics:

   – Consider the type of data and analytics you aim to collect and analyze. Websites typically provide advanced analytics tools, while mobile apps can offer more detailed user behavior data.

Decision-Making: Website or Mobile App for Your Business

Deciding between building a website or a mobile app for your business involves thoughtful consideration of several factors:

1. Consider the Purpose of the Platform:

   – Define the purpose of your online presence. Websites suit businesses needing a simple platform for providing information, while mobile apps are ideal for interactive and immersive experiences.

2. Consider the Cost:

   – Evaluate the costs associated with developing a website or a mobile app. While websites are generally more cost-effective, the long-term value of a mobile app should be considered.

3. Consider the Timeline for Development:

   – Weigh the urgency of your project against the development timelines for websites and mobile apps. Websites are typically faster to develop, but mobile apps offer a more immersive experience.

4. Consider the User Experience:

   – Factor in the user experience. Websites are easier to use but may lack optimization for mobile devices. Mobile apps provide tailored and immersive experiences but require users to download them.

5. Consider the Needs of Your Target Audience:

   – Understand the demographics, preferences, and habits of your target audience. This information will guide whether a website or a mobile app is better suited to reach your audience effectively.

Conclusion:

In the contemporary digital landscape, establishing an online presence is indispensable for businesses seeking to connect with their target audience and cultivate a robust digital identity. Whether opting for a website or a mobile app, businesses can navigate the digital realm to foster engagement and growth.

Yet, amidst the myriad choices available, the decision between developing a website or a mobile app can be a formidable undertaking. Key considerations such as the platform’s purpose, cost implications, development timeline, user experience, and alignment with the target audience’s needs are pivotal in making an informed choice.

Deliberate research into these options empowers businesses to make decisions that resonate with their goals and audience preferences. Taking this proactive approach ensures a strategic choice, allowing businesses to harness the power of a tailored online platform.

For expert guidance and seamless development of websites or apps, consider reaching out to Digital Kangaroos, a leading web development and software company. Elevate your digital presence with solutions tailored to your business needs. Contact Digital Kangaroos today for a transformative online experience.

FAQs: 

1. What factors should I consider when deciding between a website and a mobile app for my business?

   – Consider factors such as your target audience, desired features, maintenance requirements, and overall business goals. Analyze whether you need a broader reach (favouring a website) or a more immersive experience (favouring a mobile app).

2. How do websites and mobile apps differ in terms of advantages and disadvantages?

   – Websites offer broad audience reach, ease of use, and customizable design. However, they may lack mobile optimization. Mobile apps provide tailored experiences but are costlier and may have a more limited audience due to downloads.

3. What role does user experience play in the decision-making process between a website and a mobile app?

   – User experience is crucial. Websites are generally user-friendly but may lack mobile optimization. Mobile apps offer tailored and immersive experiences but require downloads, impacting user accessibility.

4. Can you provide insights into the cost and timeline considerations for developing a website or a mobile app?

   – Websites are generally more cost-effective and have shorter development timelines. Mobile apps, being more complex, tend to be costlier and have longer development times. Cross-platform development tools can streamline timelines.

5. Why is it essential to align the chosen platform with the needs of the target audience?

   – Understanding the demographics, preferences, and habits of your target audience ensures that your chosen platform—whether a website or a mobile app—effectively engages and meets the needs of your audience.

6. How can Digital Kangaroos assist in the seamless development of websites and apps for businesses?

   – Digital Kangaroos, as a leading web development and software company, offers expert guidance and tailored solutions for businesses. Their services ensure a transformative online experience aligned with your specific business needs.

7. What are the key considerations for monetization and branding when choosing between a website and a mobile app?

   – Websites often rely on advertising and affiliate marketing, while mobile apps can leverage in-app purchases and subscription models. Consider how each aligns with your branding and marketing strategy for optimal revenue generation.

8. In what scenarios is a website more suitable, and when does a mobile app offer a better solution for business goals?

   – A website is suitable for businesses needing simple online presence and information sharing. Mobile apps are ideal for businesses focusing on interactive and immersive experiences, catering to a more specific audience.

Recent advancements in artificial intelligence are rapidly transforming the landscape of web development. Traditionally, human developers were solely responsible for...

Recent advancements in artificial intelligence are rapidly transforming the landscape of web development. Traditionally, human developers were solely responsible for coding websites and applications. However, AI-Powered Web Development is now playing a crucial role in automating and enhancing various aspects of the development process.

AI-powered tools are revolutionizing web development by automating tasks such as code generation, bug identification, and program optimization. 

This article delves into the current and future potential of AI in streamlining key phases of web application and platform development. It explores the capabilities of AI-driven code generation tools, developer assistants that assist in code writing, automated systems for code defect detection, and emerging techniques like automated bug repair.

By comprehending the possibilities and limitations of these AI-driven approaches, web developers and companies can position themselves to leverage the upcoming benefits of automation, ultimately leading to the creation of higher quality web products in a more efficient manner.

Automated Code Generation: AI Crafting Code

AI-driven code generation tools are transforming web development by autonomously creating code from simplified natural language inputs. These tools have the potential to significantly decrease the time and effort invested in developing modern web applications, all while minimizing errors typically made by human coders.

How AI Code Generation Systems Operate

AI code generation relies on advanced natural language processing (NLP) and deep learning techniques. These systems are trained on vast datasets containing hundreds of thousands or even millions of lines of existing source code in various programming languages, such as Python, Java, JavaScript, and more.

By analyzing these extensive code datasets, deep learning models effectively learn the syntax, logic, common functions, class structures, variable naming conventions, and other aspects of code writing. Once trained, these AI models can interpret simple natural language descriptions of desired functions or program features and autonomously generate the required code in the appropriate programming language.

For instance, a developer could input the prompt: “Retrieve data from a CSV file and store it in a Python dictionary.” The code generation model would then output Python code implementing this functionality correctly.

Prominent AI Code Generation Tools and Features

GitHub Copilot, TabNine, and Amazon CodeWhisperer are some noteworthy code-generation tools leveraging AI:

GitHub Copilot  acts as an AI pair programmer integrated into the popular VS Code editor, suggesting entire lines and blocks of code in real-time as developers type.

TabNine, a robust autocomplete tool for code editors, provides code snippets based on statistical patterns learned from training data, supporting nearly two dozen programming languages.

Amazon CodeWhisperer, announced in 2022, allows developers to describe application features in natural language, attempting to automatically convert them into full code.

Kite, an AI-powered autocomplete tool for Python developers, ceased support in 2022.

In controlled experiments involving 95 professional developers, those using GitHub Copilot to write an HTTP server in JavaScript completed the task approximately 55% faster than those without the tool. This demonstrates the significant impact of AI on developer productivity.

Advantages of AI-Powered Code Generation

Automating web development code generation with AI presents several advantages poised to revolutionize the field:

Accelerated development cycles

AI-driven code generation is notably faster than manual coding, expediting project timelines.

Enhanced code reliability

AI-assisted code analysis identifies bugs that may be overlooked in manual testing.

Reduced developer workload

AI handles routine coding tasks, allowing developers to focus on more high-value work.

Increased coding accessibility

Auto-generated code empowers those with less experience to produce quality code.

Support for legacy systems

AI tools assist in migrating legacy codebases to modern languages and platforms.

Limitations and Challenges in AI Code Generation

Despite its potential, AI-driven code generation encounters certain limitations and challenges:

Limited contextual code understanding

Current systems often generate code line-by-line without considering broader program architecture and flows.

Dependency on extensive training data

Large datasets are necessary to train models covering diverse languages and coding scenarios.

Potential replication of human biases

Biases and inefficiencies present in training data may be perpetuated in generated code.

Potential impact on creativity and problem-solving

Some argue that code generation may discourage developers from exploring alternative solutions.

Continued need for quality assurance

Human code reviews are still essential to ensure quality and optimize outputs.

While AI code generation has the potential to become an indispensable tool for web developers, human oversight remains crucial for addressing unique cases, injecting creative elements, and monitoring outputs for biases as the technology continues to mature.

AI Assistants: Real-Time Coding Companions

In addition to revolutionizing web development through automated code generation, AI is now playing a role in providing immediate support to developers during the coding process. These intelligent coding assistants analyze code in real-time as it is being typed, offering context-aware recommendations to enhance both productivity and code quality.

Functionality of AI Programming Assistants

AI assistants utilize advanced machine learning models trained on extensive datasets of source code. By studying vast codebases spanning multiple programming languages, these assistants learn:

• Syntax of languages like Python, JavaScript, Java, C#
• Code organization and structuring practices employed by experienced developers
• Common APIs, functions, libraries, and frameworks
• Variable naming conventions, data types, and best practices for security and performance

Armed with this comprehensive knowledge, AI assistants like Microsoft IntelliCode can provide tailored assistance to the ongoing code being written in real-time.

As developers type, the assistant scrutinizes each line, using natural language processing to comprehend meaning and intent, and suggests relevant completions, fixes, optimizations, and more.

Types of Aid Offered by AI Coding Assistants

Contemporary AI-powered coding assistants deliver diverse and thoughtful assistance in real-time, including:

Error detection

Identifying syntax issues, undefined variables, incompatible data types, logical flaws, and more.

Intelligent autocomplete

Suggesting function names, arguments, conditional logic, loops, data structures, and more.

Code optimization

Identifying areas for efficiency improvements, security enhancements, readability enhancements, and more.

Documentation lookups

Providing definitions and usage examples for libraries, APIs, and more.

Security alerts

Highlighting vulnerabilities or anti-patterns in real-time.

Refactoring support

Recommending improvements for code organization and maintainability.

Debugging

Flagging potential bugs and suggesting fixes as code is written.

Advantages of AI Coding Assistants

Intelligent coding assistants driven by AI offer substantial benefits, such as:

Acceleration of development cycles

Faster work aided by autocompletion and documentation lookups.

Reduction of coding errors

Early detection of bugs and flaws before they pose issues.

Enhancement of code quality

Integration of AI recommendations for cleaner, more secure code.

Automation of routine coding

AI handling basic coding tasks, allowing developers to focus on more valuable work.

Provision of mentorship

Real-time feedback and training for junior developers.

Increased accessibility

Simplifying coding for non-traditional programmers.

Seamless integration into workflows

Direct integration into popular IDEs and code editors.

As AI assistants evolve, they are poised to become indispensable coding companions, amplifying human productivity while elevating software quality and reliability.

AI-Powered Code Reviews: Identifying Bugs Early

The use of artificial intelligence to automate code reviews in web development enables continuous inspection, identifying bugs, security flaws, and other issues early in the development process. This proactive approach allows for prompt issue resolution before the code reaches the production stage.

How AI Tools Review and Analyze Source Code

AI code review tools employ advanced machine learning models trained on extensive datasets of open-source code.

The trained models are then applied to review newly submitted code. The AI thoroughly scans the code for potential issues, risks, or deviations from best practices based on the statistical patterns it has learned. Suspicious code is flagged for human review.

Prominent AI Code Review and Bug Detection Tools

Several tools providing AI-powered code analysis and reviews include:

Amazon CodeGuru

Integrating with IDEs to offer real-time recommendations as developers write code and performing automated code reviews.

DeepCode

Scanning for bugs, vulnerable patterns, style violations, and intelligently suggesting improvements during code writing.

CodeMR

Utilizing deep learning and semantic code analysis to detect bugs and provide tailored fixes with reasoning.

PullRequest

An AI assistant for code review, inspecting code for bugs, security risks, style errors, and design issues.

Codacy

Automating code quality reviews and monitoring code health through dashboards, integrating with Git/GitHub.

Types of Bugs and Flaws Detected by AI Code Review

AI-powered code reviews are capable of identifying a wide range of bugs, vulnerabilities, and suboptimal code:

Logic errors – Flaws in the intended program flow causing unintended behavior.

Resource leaks – Failure to release memory, files, sockets, leading to resource exhaustion.

Injection attacks – Vulnerabilities like SQL, OS command, LDAP, and other injection risks.

Buffer overflows – Unbounded buffers allowing memory corruption and code execution.

Race conditions – Improper thread synchronization leading to unexpected behavior.

Memory management bugs – Issues related to improper memory access, allocation/ deallocation.

Security misconfigurations – Insecure default settings, unused debug code, and more.

Performance issues – Detection of blocking calls, n+1 queries, inefficient algorithms.

Benefits of Automated Code Review

Intelligent code review automation brings significant benefits, including:

Early bug detection – Proactively identifying bugs before they impact end-users.

Enhanced security – Identifying vulnerabilities and coding anti-patterns before exploitation.

Code optimization – Flagging inefficient, complex, or outdated code for refactoring.

Accelerated release cadence – Facilitating faster, more reliable continuous delivery pipelines.

Mentorship provision – Teaching developers secure coding best practices in real-time.

Time-saving for developers – Reducing the manual workload of tedious code review.

Continuous analysis capability – Ongoing scanning of code, even in production.

AI code reviews hold the promise of significantly reducing defects, security risks, and technical debt. However, human judgment remains essential for assessing business logic, user experience, and model bias.

AI Automated Code Fixes and Debugging

Artificial intelligence is advancing beyond the identification of code problems to now suggesting and even automatically applying bug fixes, error corrections, and vulnerability resolutions. This emerging capability has the potential to greatly expedite the debugging and remediation process.

Current Capabilities and Limitations of Automated Code Repair

While demonstrating promise, AI automated code repair and debugging has some limitations in its current state:

Effective for common, repetitive bugs – Unique and complex bugs often require human intervention for debugging.

Dependency on domain-specific training data – Models need to be trained on fixes relevant to the coding language, frameworks, and problem domain of the codebase.

Critical need for human oversight – AI suggestions must be reviewed to ensure optimal and logical fixes are applied.

Scaling challenges – Processing large and complex enterprise codebases can impact performance.

Limited contextual reasoning – AI possesses limited contextual reasoning abilities compared to human developers.

The Future Potential of AI Automated Code Repair and Debugging

As research advances, AI automated debugging could:

Significantly reduce debugging time – Common bugs could be addressed instantly, saving hours.

Enable proactive bug fixing – Issues could be resolved immediately before impacting users.

Enhance software reliability – Drastically reduce defects

Conclusion

In conclusion, AI-powered web development is reshaping the digital landscape, offering unparalleled speed, efficiency, and quality. With tools like GitHub Copilot and Amazon CodeGuru, developers can automate tasks and enhance code reliability. However, human oversight remains crucial. Digital Kangaroos lead the charge, leveraging AI to drive innovation and excellence in web development. As we embrace AI as a transformative force, collaboration and continuous learning will drive us toward a future of smarter, more agile web solutions. For further information, please reach out to Digital Kangaroos today.

FAQs:

Q1: How is AI transforming the landscape of web development?

A1: Artificial intelligence is revolutionizing web development by automating coding processes, from generating code to identifying bugs, ultimately improving overall code quality and security.

Q2: What are the key capabilities of AI in web development?

A2: AI in web development encompasses code generation, real-time coding assistance, automated code reviews, and even bug repair, streamlining key phases of development.

Q3: How do AI code generation systems operate?

A3: AI code generation relies on advanced NLP and deep learning, analyzing vast datasets to learn syntax, logic, and coding conventions, enabling it to generate code from simple natural language inputs.

Q4: What benefits does AI-powered code generation offer?

A4: AI-driven code generation accelerates development cycles, enhances code reliability, reduces developer workload, makes coding more accessible, and supports the migration of legacy systems.

Q5: How do AI coding assistants enhance developer productivity?

A5: AI coding assistants provide real-time assistance by analyzing code as it’s typed, offering error detection, intelligent autocompletion, code optimization, documentation lookups, security alerts, and more.

Q6: What role does AI play in automated code reviews?

A6: AI-powered code review tools, such as Amazon CodeGuru and DeepCode, enable continuous inspection, proactively identifying bugs, security flaws, and other issues early in the development lifecycle.

Q7: Can AI automatically fix bugs in source code?

A7: AI automated code repair is advancing, but it currently works well for common bugs, requiring human oversight. It has the potential to significantly reduce debugging time and enhance software reliability in the future.

Q8: What is the future outlook for web development with AI?

A8: The future of web development with AI involves striking a balance between automation and human oversight. AI is set to augment developer capabilities, making coding more accessible and accelerating the creation of robust applications.

Welcome to the realm of Laravel Microservices, an innovative software development approach synonymous with agility, efficiency, and modular functionality. Known...

Welcome to the realm of Laravel Microservices, an innovative software development approach synonymous with agility, efficiency, and modular functionality. Known as microservice architecture, this methodology revolves around crafting individual modules, each meticulously designed with well-defined operations and interfaces, serving distinct functions within the software ecosystem.

In recent times, the prominence of microservices has witnessed a substantial surge, with enterprises actively embracing this methodology to amplify their agility, adopt DevOps practices, and seamlessly integrate continuous testing into their development workflows. 

This strategic shift empowers the development of diverse microservices using a spectrum of programming languages, fostering efficient management across diverse teams. If you find yourself contemplating the integration of this dynamic architecture into your custom software development endeavors, you’re in the right place. 

In this blog, we’ll navigate the advantages of harnessing the fundamental aspects of Laravel and Lumen microservices architecture. 

What is Laravel?

Laravel stands as a highly acclaimed framework, positioned among the top preferences for bespoke software development. 

Tailored to accommodate a diverse range of projects, from websites to web applications, Laravel equips developers with a suite of powerful tools. Its key attributes include ease of maintenance, heightened stability, and streamlined deployment processes.

Distinguished by a rich set of functionalities, Laravel holds the prestigious title of being the most-starred PHP framework on GitHub, boasting a community of over 56,000 developers worldwide. 

Engaging in Laravel development yields numerous benefits, such as:

Support for MVC Architecture:

Laravel follows the Model-View-Controller (MVC) architecture, a pivotal characteristic that positions it as a premier framework for web application development. This architectural choice ensures enhanced performance, clarity, and superior documentation. Laravel developers find it effortlessly flexible, allowing seamless modification of templates and underlying code.

Seamless Mail Service Integration:

Laravel proves invaluable when it comes to integrating mail services. It simplifies the process of sending notifications to users via email following various events. The framework streamlines the implementation of authentication and provides an intuitive approach to organizing authorization logic and managing resource access effectively.

Robust Security Measures:

Web application development poses security challenges, and Laravel addresses these concerns adeptly. It effectively mitigates critical web application security vulnerabilities, including cross-site request forgery, SQL injection, and cross-site scripting. Laravel developers prioritize rectifying these vulnerabilities before project delivery, ensuring a secure final product.

Swift Integration with Accelerated Web App Development:

Laravel introduces a seamless and streamlined Application Programming Interface (API) built upon the established SwiftMailer library. It extends compatibility to various drivers, including SMTP, SparkPost, Amazon SES, Mailgun, Mandrill, PHP’s ‘mail’ function, and ‘Sendmail’. This versatility empowers applications to initiate mail transmission effortlessly via cloud-based services or locally. Additionally, Laravel excels in facilitating the transmission of notifications through diverse channels like Slack, SMS, and more.

Robust Unit Testing Capabilities:

Laravel prides itself on robust and sophisticated unit testing functionality, contributing to its exceptional performance. Each module undergoes comprehensive testing before the final release, ensuring a glitch-free development cycle. The meticulous unit testing approach guarantees a web application’s resilience against bugs and exceptions, resulting in a high-performance and bug-free end-product for users.

Laravel’s Integration with Microservices Architecture

The architectural approach of microservices involves the construction of a unified application through discrete components or services, each accessible via APIs. This departure from conventional monolithic architecture allows developers to utilize different programming languages for individual microservices, enabling independent management by separate teams.

Within the domain of software architecture, Laravel seamlessly incorporates microservices by modularizing large-scale applications into cohesive units known as Small Building Blocks. These blocks encapsulate a singular responsibility and function, relying on a language-agnostic API set to facilitate communication among them.

Aligned with the principles of microservices, Laravel’s software architecture embraces the concept of Dew Computing. In this context, “dew” symbolizes the functional constituents of microservices. The symbiotic integration of microservices within Laravel amplifies the strength derived from the collaboration of numerous dew-like components.

Microservices prove particularly advantageous in the following application scenarios:

1. Originating from the ground up

2. Evolving from a monolithic application

3. Undergoing reconstruction or refactoring processes

4. Requiring integration of novel functionalities

5. Facing scalability challenges

6. Exhibiting low productivity levels

7. Becoming intricate to maintain

Leveraging Microservices Architecture in Laravel Development

Autonomous Deployment:

Microservices shine in autonomous deployment, allowing each microservice to be independently deployed on different virtual machines, physical servers, or Docker containers. This autonomy significantly reduces the risk of system-wide failures by containing issues within specific microservices.

Robust Module Boundaries:

Microservices contribute to a resilient modular structure, particularly beneficial for larger development teams. This segmentation enhances clarity, collaboration, and the overall maintenance of the application.

Efficient Maintenance and Upgrades:

The inherent independence of microservices streamlines maintenance and upgrades. Each microservice can be managed and updated independently, eliminating the need for extensive coordination across the entire application.

Technology Flexibility:

Developers can seamlessly integrate various development frameworks, programming languages, and data storage technologies within a single application by leveraging microservices. This flexibility allows for the adoption of diverse technologies tailored to specific microservices.

Language-Agnostic Compatibility:

Microservices are agnostic to programming languages, providing Laravel developers with the freedom to create microservices using their preferred language. The subsequent exposure of APIs can be achieved through either RPC or REST protocols, ensuring compatibility and interoperability.

Resilience Against Failures:

Microservices empower developers to design systems capable of gracefully handling service failures. Such applications prioritize comprehensive monitoring of architectural components and relevant business metrics. Notable entities like Netflix and Amazon rely on these resilient architectures to effectively overcome potential obstacles.

The Shifting Landscape of Microservice Architecture

Microservice architecture has rapidly become the favored style among Laravel developers, owing to its inherent advantages in the design and implementation of enterprise applications. Within the Laravel development sphere, there is a noticeable proliferation of both companies and developers who embrace APIs, reflecting a manifestation akin to microservices.

These microservices leverage a diverse array of services through Remote Procedure Calls (RPCs), facilitating various functionalities. This framework empowers developers to seamlessly integrate services constructed with different technologies. Credit is owed to the DevOps paradigm for propelling this concept to new heights.

Contemplating the future trajectory of Microservices might seem like a challenging task. However, there is widespread anticipation that the essence of microservices will endure. Its resilient nature and the robust solutions it provides to users suggest that this architectural approach will maintain its prominence in the Laravel development landscape.

Conclusion

In conclusion, delving into the realm of Laravel Microservices reveals a realm of limitless possibilities for businesses and developers alike. The key to navigating this journey successfully lies in leveraging the expertise of a reputable Laravel development company and hiring skilled Laravel developers. As the microservice architecture continues to evolve, embracing these possibilities ensures that businesses stay at the forefront of innovation within the Laravel ecosystem.

FAQs

1. What is microservice architecture, and how does it differ from traditional monolithic architecture?

Microservice architecture is a software development approach that involves creating individual modules or services, each with well-defined operations and interfaces, serving specific functions within the software ecosystem. Unlike traditional monolithic architecture, microservices allow developers to use different programming languages for individual services, enabling independent management by separate teams.

2. Why has microservice architecture become the preferred style among Laravel developers for enterprise applications?

Microservices have gained popularity among Laravel developers due to their inherent advantages, such as agility, efficiency, and modular functionality. This architectural style allows for the creation of diverse microservices using various programming languages, fostering efficient management across different teams.

3. How does Laravel support the Model-View-Controller (MVC) architecture, and why is it crucial for web application development?

Laravel follows the Model-View-Controller (MVC) architecture, a pivotal characteristic that positions it as a premier framework for web application development. This architectural choice ensures enhanced performance, clarity, and superior documentation, making it crucial for effective web application development.

4. In what ways does Laravel streamline the integration of mail services, and why is it valuable for developers?

Laravel simplifies the integration of mail services by providing a seamless process for sending notifications to users via email following various events. This is valuable for developers as it streamlines the implementation of authentication and provides an intuitive approach to managing resource access.

5. What security measures does Laravel employ to address web application vulnerabilities, and why is this important in custom software development?

Laravel addresses web application vulnerabilities by effectively mitigating critical security issues like cross-site request forgery, SQL injection, and cross-site scripting. This is crucial in custom software development to ensure the delivery of a secure final product.

6. How does Laravel facilitate accelerated web app development, and what features contribute to its efficiency in this aspect?

Laravel introduces a streamlined Application Programming Interface (API) built upon the SwiftMailer library, extending compatibility to various drivers. This allows for effortless mail transmission via cloud-based services or locally, contributing to accelerated web app development.

7. What role does unit testing play in Laravel’s development process, and how does it contribute to the resilience of web applications against bugs?

Laravel prides itself on robust and sophisticated unit testing functionality. Every module undergoes comprehensive testing before the final release, ensuring a development cycle devoid of glitches and contributing to the resilience of web applications against bugs.

8. What is the significance of autonomous deployment in microservices, and how does it reduce the risk of system-wide failures?

Autonomous deployment in microservices allows each microservice to be independently deployed, minimizing the risk of system-wide failures. This is crucial as issues are contained within specific microservices, reducing the impact on the entire system.

9. How does the language-agnostic compatibility of microservices benefit Laravel developers in creating diverse functionalities?

The language-agnostic compatibility of microservices allows Laravel developers the freedom to create microservices using their preferred language. This flexibility ensures the creation of diverse functionalities, tailored to specific microservices, within a single application.

10. What challenges do microservices address in Laravel development, and in what scenarios are they particularly advantageous?

Microservices in Laravel development address challenges such as scalability, low productivity levels, and complexity in maintenance. They are particularly advantageous when applications originate from the ground up, evolve from a monolithic application, undergo reconstruction or refactoring processes, require integration of novel functionalities, face scalability challenges, exhibit low productivity levels, or become intricate to maintain.

Navigating the ever-evolving tech jungle can feel like a whirlwind. You, the agile developer, hop from web to mobile projects,...

Navigating the ever-evolving tech jungle can feel like a whirlwind. You, the agile developer, hop from web to mobile projects, but sometimes struggle to choose the right tools. One question constantly pops up: React vs React Native?

This blog is your roadmap to demystifying this choice. We’ll unravel the secrets of both frameworks, highlighting their strengths and quirks like a friendly tech sherpa.

First, we’ll explore React, the undisputed champion of building dynamic web interfaces. Then, we’ll delve into the realm of React Native, the cross-platform mobile app magician. We’ll break down their technical aspects, project considerations, and community vibes, equipping you with the knowledge to conquer any coding challenge.

Ready to confidently choose the perfect framework for your next project? Buckle up, developers, because this blog is about to launch you into the future of web and mobile app development.

WHAT IS REACT?

React, a JavaScript library crafted for developing user interfaces in web applications, stands out as a significant project by Facebook. It is widely recognized and extensively used in the realm of React development. ReactJS introduces an efficient mechanism for updating the UI through the use of a virtual DOM.

This virtual DOM acts as a quick representation of the real DOM, enabling ReactJS to calculate and implement necessary changes to the user interface with efficiency. The combination of ReactJS’s simplicity and the virtual DOM enhances the development process, contributing to its broad adoption in web application development.

When to opt for ReactJS?

1) Single-Page Applications (SPAs): 

ReactJS excels in developing SPAs, offering a seamless user experience with its component-based architecture, simplifying the management of complex UIs.

2) Dynamic User Interfaces: 

For applications requiring frequent updates and dynamic content rendering, ReactJS, with its virtual DOM, proves highly efficient, optimizing the rendering process and improving overall performance.

3) Reusable Components: 

React’s component-based structure promotes code reusability, aiding in maintaining consistency and reducing redundancy in your codebase, especially for building UI elements used in various parts of the application.

4) Collaborative Development: 

React’s component-based architecture and declarative syntax ease collaborative development. Teams can work on different components simultaneously, and the modular nature of React components facilitates integration and testing.

5) Progressive Web Applications (PWAs): 

ReactJS is an excellent choice for building PWAs, delivering a native app-like experience in a web environment. Its efficiency in handling dynamic content and managing state makes it well-suited for PWA development.

Evaluating your project’s specific requirements is crucial. Factors such as scalability, development speed, and your team’s proficiency should be carefully considered when deciding whether to hire ReactJS developers.

What Is React Native?

React Native stands as a robust framework crafted for building native mobile applications by translating JavaScript code into native Android and iOS app code. 

Developed and consistently maintained by Facebook, this framework provides developers with an efficient approach to creating high-quality, native mobile applications compatible with both Android and iOS platforms, all from a singular codebase.

Utilizing React Native development enhances the efficiency of a development team, as they only need to master one programming language. Keeping pace with the rapidly evolving React Native library and community ensures that developers can readily integrate the latest advancements into their projects.

When to Opt for React Native?

React Native proves to be a powerful framework for custom platform app development, offering advantages in several scenarios:

1) Code Reusability:

For businesses aiming for consistent functionality and user experience across iOS and Android, React Native facilitates code reusability through its “write once, run anywhere” philosophy.

2) Cross-Platform Development:

Ideal for creating apps that work seamlessly on both iOS and Android platforms, React Native saves time and resources by allowing developers to write code once and run it on multiple platforms.

3) Web Development Skills:

When the development team possesses a strong understanding of web technologies like JavaScript and React, adopting React Native becomes a logical progression. Familiarity with these technologies accelerates the learning curve for mobile app development, enabling a smoother transition for web developers.

4) Community and Ecosystem:

With a vibrant and active community, React Native offers abundant third-party libraries, community support, and an ever-evolving environment. This ensures access to a wide variety of tools and resources, enhancing the app development process.

5) Rapid Prototyping:

React Native facilitates quick development cycles, making it suitable for situations where time is crucial. The hot-reloading feature allows developers to see the impact of their changes almost instantly, expediting the debugging and iteration processes.

6) Budget Constraints:

In cases of budget constraints or a need to optimize development costs, React Native proves advantageous by enabling the use of a single codebase for multiple platforms, saving money compared to developing separate native apps for iOS and Android.

7) Apps with Native-Like Performance:

React Native apps can achieve near-native performance, providing a smooth and responsive user experience for applications that don’t heavily rely on complex, computationally intensive operations.

However, it’s essential to acknowledge that React Native may not be the optimal choice for every project. In scenarios requiring intricate integration with native features or extensive platform-specific functionalities, choosing to hire native app developers or pursuing hybrid app development could be more advantageous.

Conclusion

In the dynamic landscape of web and mobile app development, React vs React Native – the choice between React and React Native is pivotal and depends on the specific requirements of your project. 

React emerges as the champion for web applications, offering robust features for building interactive user interfaces with its efficient virtual DOM mechanism.

On the other hand, React Native shines when cross-platform mobile app development is the goal. Its ability to translate JavaScript code into native Android and iOS app code enables code reusability and delivers native-like performance on both platforms. 

The decision ultimately hinges on aligning technology with the targeted platforms, emphasizing the importance of making an informed choice for optimal development outcomes.

As you embark on your coding journey, consider the nuances of each framework, evaluating factors such as project scope, development speed, and the proficiency of your team. Remember, React and React Native are powerful tools in the developer’s arsenal, each tailored to excel in specific domains.

FAQs:

1. What is the primary focus of React in web development?

React is primarily designed for building dynamic web interfaces, providing a robust JavaScript library tailored for user interface development in web applications.

2. How does React utilize a virtual DOM in the development process?

React employs a virtual DOM as a nimble representation of the real DOM, enabling efficient calculations and implementations of necessary changes to the user interface.

3. In which scenarios is ReactJS particularly advantageous?

ReactJS excels in scenarios such as developing Single-Page Applications (SPAs), managing dynamic user interfaces, promoting code reusability through reusable components, collaborative development, and building Progressive Web Applications (PWAs).

4. What are the key features of React Native in mobile app development?

React Native is a robust framework for building native mobile applications, translating JavaScript code into native Android and iOS app code. It emphasizes code reusability, cross-platform development, and achieving native-like performance.

5. When should developers consider using React Native for app development?

React Native is a powerful choice when aiming for code reusability across iOS and Android, implementing cross-platform development, leveraging existing web development skills, seeking an active community and ecosystem.

6. How does React Native address cross-platform development challenges?

React Native simplifies cross-platform development by allowing developers to write code once and run it on both iOS and Android platforms, promoting efficiency and cost-effectiveness.

7. What advantages does React Native offer in terms of community support and ecosystem?

React Native benefits from a vibrant and active community, providing access to abundant third-party libraries, community support, and a continually evolving environment, enhancing the overall app development process.

8. Can React Native be used for rapid prototyping, and if so, how?

Yes, React Native facilitates quick development cycles with its hot-reloading feature. Developers can instantly see the impact of their changes, expediting the debugging and iteration processes during rapid prototyping.

9. How does React Native contribute to cost savings in app development?

React Native proves advantageous in budget-constrained scenarios by enabling the use of a single codebase for multiple platforms, saving money compared to developing separate native apps for iOS and Android.

10. When might it be more beneficial to choose native app development or hybrid app development over React Native?

In situations demanding intricate integration with native features or extensive platform-specific functionalities, opting for native app development or pursuing hybrid app development may be more advantageous than choosing React Native.

Are you in the process of planning to develop a progressive web app similar to the likes of Starbucks, or...

Are you in the process of planning to develop a progressive web app similar to the likes of Starbucks, or Spotify and facing challenges in selecting the right framework? If so, you’ve come to the right place. In the ever-evolving landscape of web technologies and the growing prominence of Progressive Web Apps (PWA), beginners often find it daunting to identify an excellent framework for their projects.

The multitude of options available makes it challenging to pinpoint the best framework suited for building scalable PWAs.

As a prominent progressive web application development company, we possess insights into the top frameworks that facilitate the creation of robust Progressive Web App (PWA). 

This article aims to provide information about the leading frameworks for Progressive Web Apps.

Before delving into the details of the top frameworks, let’s begin by understanding what exactly a Progressive Web Application is.

What is a Progressive Web Application?

A Progressive Web App is a web application designed to deliver a user experience akin to native apps by incorporating modern technologies and frameworks. These applications are developed to be compatible with various devices such as mobiles, desktops, smartphones, and tablets.

PWAs leverage remarkable features including push notifications, background sync, intuitive UI/UX, and service workers, enabling offline functionalities and resource caching. 

Additionally, PWAs make use of server-side rendering, a technique that facilitates high-speed rendering of web pages on the server before delivering them to the client, resulting in faster loading times.

Now, let’s proceed to the next section where we’ll delve into the details and crucial considerations regarding the top 5 Progressive Web App (PWA) frameworks, providing a brief overview of each.

Top 5 Progressive Web App frameworks

Here are the top 5 Progressive Web App (PWA) frameworks:

React

React, a widely-used JavaScript framework developed by Facebook, boasts a substantial community of developers well-versed in its usage. Its key feature is the implementation of a virtual DOM, facilitating efficient updates to the actual DOM and ensuring high-performance web apps.
React includes built-in support for offline functionality, allowing PWA apps to seamlessly load web pages even in situations of low or no internet connectivity. 

Due to its significant loading capabilities and smooth transitions between distinct pages, React is a popular choice for developing both Single-Page Applications (SPA) and Multi-Page Applications (MPA) web apps.

Utilizing the React framework enables the development of diverse applications such as eCommerce platforms, social media apps, and productivity tools, offering limitless opportunities for startups and established businesses.

Now, let’s explore the advantages and disadvantages of React:

Pros of React:

– React features an efficient virtual DOM for fast rendering, enhancing app performance and user experience.

– Strong state management capabilities like Redux and React context streamline complex requirements of web apps.

– React boasts an excellent ecosystem with abundant libraries, facilitating quick and easy Progressive Web App (PWA) development.

– The framework offers reusable and modular components, saving time and promoting consistency and efficiency in application development.

Cons of React:

– The extensive library of React can make it a complex framework, posing challenges for developers in terms of learning and usage.

– React apps may not be as SEO-friendly as native apps, impacting their search engine ranking.

– Developing a PWA on React requires developers to have prior knowledge of JSX.

In summary, React stands as a powerful choice for Progressive Web App (PWA) development, offering a robust foundation for various applications despite some challenges associated with its learning curve and SEO performance.

AngularJS

AngularJS, a creation of Google, stands out as the optimal PWA framework for the development of intricate progressive web apps. Boasting efficient tooling, progressive enhancement, TypeScript support, and a UI component library, AngularJS facilitates the seamless creation of sophisticated web applications.

The framework’s utilization of a virtual DOM contributes to heightened performance, providing users with a native-like experience even during periods of high online traffic.

Now, let’s explore the advantages and disadvantages of AngularJS:

Pros of AngularJS:

1. AngularJS is a relatively user-friendly framework, making it accessible for individuals with limited experience in JavaScript.

2. The flexibility of AngularJS allows for the development of various types of web apps, including Single-Page Applications (SPA), Multi-Page Applications (MPA), mobile apps, and web apps using MVP architecture, dependency injection, and expression architecture model.

3. AngularJS demonstrates high performance, ensuring swift and responsive loading of web apps.

4. Applications developed with AngularJS often achieve favorable rankings in search results due to their SEO-friendly nature.

Cons of AngularJS:

1. While flexible, AngularJS may be perceived as a more opinionated framework, potentially limiting certain development approaches.

2. The structure and conventions of AngularJS may lead to a steeper learning curve for some developers.

3. The framework’s file size is comparatively larger, affecting the initial load time of applications.

4. As with any framework, frequent updates and changes can potentially introduce compatibility issues with existing code.

In summary, AngularJS emerges as a robust choice for PWA development, offering a blend of accessibility, flexibility, and performance. While it may have a learning curve for some, its features and capabilities make it well-suited for building sophisticated progressive web apps.

Vue.js 

Vue.js stands out as an open-source PWA framework, making it an ideal choice for the development of high-performance applications. Its flexibility and versatility cater to the needs of both simple and complex web development projects. Notably, Vue.js incorporates a virtual DOM, contributing to its capabilities in delivering high-performing, scalable, and responsive web applications.

Moreover, Vue.js excels in handling browser downloads and supports server-side rendering, making it a preferred framework among developers engaged in PWA development.

Now, let’s delve into the pros and cons of Vue.js for web development:

Pros of Vue.js:

1. Vue.js is acclaimed for its simplicity, offering an easy learning curve and user-friendly features, making it accessible even for developers with limited JavaScript knowledge.

2. The framework provides various performance optimization techniques, ensuring a smooth user experience and enabling faster rendering of applications.

3. Vue.js facilitates easy integration with existing projects through the use of third-party extensions, enhancing its adaptability.

 Cons of Vue.js:

1. Finding experienced Vue.js developers might be challenging due to the framework’s relatively smaller developer pool compared to other, more widely adopted frameworks.

2. Vue.js has a more limited ecosystem compared to larger frameworks, potentially impacting the availability of pre-built modules and resources.

In summary, Vue.js emerges as a powerful and accessible choice for PWA development, offering a balance of simplicity, performance, and adaptability. While considerations such as developer availability and ecosystem size exist, Vue.js remains a compelling option for crafting robust web applications.

Polymer

Polymer stands out for its high extensibility and customizability, allowing developers to tailor it to the specific needs of their applications. The framework offers robust support through its App toolbox, providing a versatile foundation for building progressive web apps (PWAs) that align with precise application requirements.

Now, let’s explore the advantages and drawbacks of using Polymer for PWA development:

Pros of Polymer:

1. Polymer frameworks are lightweight and efficient, facilitating the creation of PWAs with ease.

2. Polymer supports the development of PWAs that are compatible with modern device browsers.

Cons of Polymer:

1. Polymer can introduce complexity, particularly when dealing with large and intricate web applications.

2. Polymer may not be as well-suited for mobile applications compared to some other frameworks like Angular or React.

Svelte

Svelte takes a distinctive approach compared to traditional frameworks, shifting much of the computational workload from the browser to the compilation step. This unique characteristic enables Svelte to produce highly optimized, lightweight, and performant applications that exhibit faster loading times and smoother performance.

Now, let’s delve into the pros and cons of Svelte:

Pros of Svelte:

1. Svelte boasts a simple and intuitive syntax, making it relatively easy to learn, especially for developers familiar with HTML, CSS, and JavaScript.

2. Svelte adopts a component-based structure, promoting code modularity and reusability.

Cons of Svelte:

1. Debugging in Svelte applications can be slightly more challenging compared to other frameworks.

2. While Svelte provides essential development tools, its tooling ecosystem might not be as robust as that of some other frameworks.

Pick the Right Framework for Your Progressive Web App

Selecting the ideal framework for your progressive web app involves considering various options, including React, AngularJS, Vue.js, Polymer, and PWABuilder. 

Each framework comes with its unique strengths, such as React’s efficient rendering and extensive ecosystem, AngularJS’s flexibility and high performance, Vue.js’s simplicity and scalability, Polymer’s focus on lightweight web components, and PWABuilder’s no-code platform.

To make the right choice for your PWA project, carefully assess its specific requirements and objectives. Whether you prioritize efficient rendering, flexibility, simplicity, lightweight components, or a no-code approach, the selection should align with your project’s goals.

If you find it challenging to determine the best framework for your PWA development, don’t hesitate to reach Digital Kangaroos. Our skilled PWA developers possess the expertise to guide you in selecting the most suitable progressive web app framework based on your project ideas and requirements.

FAQs:

1. What is a Progressive Web Application (PWA)?

A Progressive Web App is a web application designed to provide a user experience similar to native apps by leveraging modern technologies and frameworks.

These apps are versatile, compatible with various devices, and incorporate features like push notifications, background sync, and service workers for offline functionality.

2. Why is the Selection of the Right Framework Crucial for PWA Development?

The framework chosen significantly impacts the performance, scalability, and development experience of a Progressive Web App. Each framework has its strengths, and the selection should align with the specific requirements and goals of the project.

3. What are the Key Features of React for PWA Development?

React, developed by Facebook, offers an efficient virtual DOM, facilitating high-performance web apps.

It supports offline functionality and is a popular choice for both Single-Page Applications (SPA) and Multi-Page Applications (MPA) due to its significant loading capabilities.

4. How Does AngularJS Excel in PWA Development?

AngularJS, developed by Google, is known for efficient tooling, TypeScript support, and a UI component library. Its flexibility allows for various types of web apps, and its utilization of a virtual DOM ensures a native-like user experience, even with high online traffic.

5. What Sets Vue.js Apart in PWA Development?

Vue.js, an open-source framework, is recognized for its simplicity and scalability. With a virtual DOM, it delivers high-performing, scalable, and responsive web applications.

Vue.js excels in handling browser downloads and supports server-side rendering, making it a preferred choice among developers.

6. How Does Polymer Address Customization in PWA Development?

Polymer’s high extensibility and customizability allow developers to tailor it to specific application needs. The App toolbox in Polymer provides robust support for building PWAs that align with precise requirements.

7. What Makes Svelte Unique in the PWA Framework Landscape?

Svelte adopts a distinctive approach by shifting computational workload from the browser to the compilation step.

This results in highly optimized, lightweight, and performant applications with faster loading times. Svelte’s simplicity and component-based structure contribute to enhanced efficiency in PWA development.

8. How Can Digital Kangaroos Assist in Choosing the Right Framework for PWA Development?

Digital Kangaroos, as a prominent progressive web application development company, offers insights and expertise to guide you in selecting the most suitable framework for your PWA project.

Our skilled developers assess your project’s requirements and objectives, ensuring a tailored and efficient development process.

When customers embark on the journey of purchasing products, their expectation is clear: a seamless and easily navigable checkout process....

When customers embark on the journey of purchasing products, their expectation is clear: a seamless and easily navigable checkout process. Optimize Mobile checkout Flow — a game-changer that not only enhances in-person transactions at brick-and-mortar stores but also revolutionizes the online shopping experience. 

At Digital Kangaroos, your trusted web development and software ally, we understand the significance of a streamlined checkout. 

Whether it’s eliminating the need for a traditional checkout counter in physical stores or reducing online shopping cart abandonment, our focus is on making the mobile checkout process simple, effective, and intuitively designed to usher in a new era of increased conversions. 

Join us as we delve into the key strategies for mastering the art of mobile checkout to elevate your sales to new heights.

Understanding Mobile Checkout:

In the fast-paced world of online shopping, mobile devices have become the go-to platform for consumers looking to make quick and convenient purchases. 

The mobile checkout process plays a pivotal role in this digital shopping landscape, determining whether a potential sale is completed or abandoned. 

In this article, we’ll explore the nuances of mobile checkout, understand why shoppers abandon their carts, and delve into best practices for optimizing the mobile checkout flow.

Mobile checkout refers to the process of finalizing a purchase on a mobile device, such as a smartphone or tablet. It involves entering payment details, selecting shipping options, and confirming the order. 

The key to a successful mobile checkout lies in providing a seamless and user-friendly experience tailored to the unique constraints and preferences of mobile users.

Cart Abandonment- Unraveling the Mystery:

Cart abandonment, the bane of ecommerce, occurs when shoppers add items to their cart but fail to complete the purchase. 

Mobile users, in particular, exhibit this behavior due to various factors. These include a confusing checkout process, information overload on-screen, and a lack of pricing transparency. 

Some users may also use the cart to save items for future consideration, leading to unintentional abandonment. 

Given the lower conversion rates on mobile compared to desktop, optimizing the mobile checkout process is crucial for businesses aiming to boost their bottom line.

The Cost of Abandonment and the Mobile Imperative:

Ecommerce stores lose a staggering $18 billion annually to cart abandonment, with mobile devices having the highest abandonment rate at 85.65%. Mobile users represent nearly 60% of online traffic, highlighting the indispensable role of mobile devices in the ecommerce equation. 

To counteract this trend, mobile checkout optimization emerges as a strategic imperative for ecommerce merchants.

Best Practices for Mobile Checkout Optimization:

1. Minimize Required Fields: 

Streamline the mobile checkout process by reducing the number of mandatory fields, making it concise and user-friendly.

2. Optimize Website Design: 

Design a simple, distraction-free checkout page with clear call-to-action buttons, ensuring a smooth transition from one step to the next.

3. Offer Guest Checkout: 

Provide a guest checkout option to eliminate the need for users to create an account, minimizing friction and reducing abandonment rates.

4. Enable Autofill and Express Checkout: 

Implement features like autofill using Google Autocomplete or express checkout options (e.g., Shop Pay, PayPal, Apple Pay) to expedite the process.

5. Clear and Concise Error Messages: 

Enhance user experience by providing clear visual indicators for errors, helping users rectify issues promptly.

6. Include a Progress Indicator: 

Guide users through the checkout journey by incorporating a progress indicator, offering transparency and managing expectations.

7. Test Your Mobile Checkout Flow: 

Employ A/B testing to identify the most effective design, continually refining the checkout process based on user behavior.

Navigating the Pitfalls: Mobile Checkout Mistakes to Steer Clear Of

In the dynamic realm of mobile commerce, the checkout process plays a pivotal role in converting potential customers into successful sales. However, numerous common mistakes can thwart this conversion, leading to abandoned shopping carts. 

Let’s explore these pitfalls and discover how to sidestep them for a seamless mobile checkout experience.

1. Protracted Checkout Processes:

A convoluted mobile checkout process provides ample opportunities for customers to abandon their carts. Simplify and streamline your checkout forms, avoiding unnecessary pages or forms. 

Incorporate autofill features to expedite the input of critical information such as shipping and email addresses. Additionally, embrace guest checkout options to eliminate potential stumbling blocks associated with account creation.

2. Manual-Entry Payment Hassles:

Requiring customers to manually type their full credit card numbers can be a deterrent, especially on mobile devices. Integrate express checkout options like Shop Pay, PayPal, and Apple Pay to enhance the payment process’s speed and ease. 

Shopify’s 2020 study revealed that mobile checkout conversion rates were significantly higher for Shop Pay checkouts compared to regular checkouts. Offering multiple payment gateway options ensures flexibility for customers with saved data in various platforms.

3. Design and Layout Challenges:

A cluttered checkout page on a mobile screen can be confusing and frustrating. Optimize your mobile checkout design for simplicity, avoiding unnecessary links that might divert customers from the checkout page. 

Platforms like Shopify’s POS Go mobile device provide a clean and customizable design, complete with a built-in barcode scanner and card reader, contributing to a smoother mobile checkout experience.

4. Lack of Transparency and Clarity:

Ensure transparency in your mobile checkout flow by presenting information about shipping costs, delivery fees, and taxes early in the process. Unexpected fees during the final stages of payment can contribute to cart abandonment. 

Whenever possible, offer free delivery, as highlighted in a 2020 study where free delivery emerged as a leading motivator for online purchases.

5. Inability to Save Information:

Facilitate a seamless customer experience by providing the option for mobile customers to save their shopping carts for future purchases. While guest checkout simplifies one-time purchases, enabling customers to save payment information promotes efficiency for return purchases. 

Integrate the option to create an account post-guest checkout to encourage a more extended relationship without impeding the initial checkout process.

By steering clear of these common mobile checkout mistakes, businesses can create a more user-friendly and efficient shopping experience, ultimately reducing cart abandonment and fostering customer loyalty.

Conclusion: 

In the ever-evolving landscape of online commerce, the mobile checkout process stands out as a linchpin in converting customer intent into successful transactions.

At Digital Kangaroos, your devoted partner in web development and software solutions, we recognize the paramount importance of a seamlessly integrated checkout experience, whether in the physical realm of brick-and-mortar stores or the virtual space of online shopping.

Understanding the intricate dance between customers’ expectations and the intricacies of mobile checkout is pivotal. It’s not just about completing a purchase; it’s about orchestrating a symphony that eliminates hurdles, reduces cart abandonment, and propels your business towards increased conversions. 

Our commitment lies in crafting mobile checkout processes that are not only simple and effective but also intuitively designed to resonate with the preferences of today’s mobile-savvy consumers.

As we journey through the nuances of mobile checkout optimization, we unveil strategies that transcend the ordinary. From minimizing required fields to offering clear error messages, each step is a deliberate move towards a more user-friendly and efficient checkout experience. 

In the realm of mobile commerce, every detail matters, and our focus at Digital Kangaroos is to ensure your business emerges as a frontrunner in this digital revolution.

FAQs:

What are some examples of mobile payment options?

Several payment gateways facilitate quick and secure mobile checkout experiences, surpassing traditional methods. Examples include Shop Pay, PayPal, Apple Pay, and Google Pay.

How can I ensure mobile checkout security?

Ensuring mobile checkout security involves utilizing a secure sockets layer (SSL) certificate to encrypt and authenticate customer data. Opting for a secure ecommerce platform like Shopify and integrating secure payment options like Shop Pay adds an extra layer of protection.

Can I use mobile checkout for in-store purchases?

Absolutely. Mobile checkout systems can seamlessly extend to brick-and-mortar stores. Employ self-checkout mobile devices with tap-to-pay technology for contactless shopping or equip employees with tools like Shopify’s POS Go for flexible transactions anywhere in the store.

How can I encourage customers to use mobile checkout?

Foster mobile checkout adoption by maintaining a mobile-friendly ecommerce store with simple designs, easy checkout flows, and clear call-to-action buttons.

How can I evaluate the effectiveness of my mobile checkout process?

Metrics such as sales conversion rate, average order value, and cart abandonment rate are invaluable in evaluating mobile checkout effectiveness. Real-time data provided by platforms like Shopify empowers merchants to adjust their mobile checkout processes for optimal results.

In the ever-evolving landscape of ecommerce, staying at the forefront of technological advancements is paramount for businesses seeking sustained growth. ...

In the ever-evolving landscape of ecommerce, staying at the forefront of technological advancements is paramount for businesses seeking sustained growth. 

Extensible software emerges as a key player in this journey, offering the flexibility to expand beyond initial functionalities and integrate new features seamlessly. 

This blog explores the intricacies of extensible software, its benefits for ecommerce businesses, and provides real-world examples.

Additionally, it guides you through the process of choosing the right one tailored to your business needs.

Understanding Extensible software

It refers to a type of software designed to go beyond its initial set of functions and core code, allowing for the seamless addition of new features and capabilities. 

This is achieved through well-defined application programming interfaces (APIs) or plug-in systems, enabling the incorporation of new code without extensive modifications to the fundamental codebase. 

The advantage lies in the ability to develop components independently and integrate them into the core software, introducing enhancements without disrupting its essential functionality.

Consider the scenario where your Customer Relationship Management (CRM) software provider introduces a new feature for tracking customer orders via FedEx and UPS. 

The extensible nature of the software allows software engineers to build on the existing code, developing components to augment the product with new features while maintaining its familiar functionality.

Extensibility vs. Scalability

It’s crucial to distinguish between extensibility and scalability in software engineering:

Extensibility:

Achieved through modular design principles such as component-based architecture or plug-ins, allowing the software to expand beyond its core purpose. For instance, shipment tracking software can be customized to send automated emails to customers.

Scalability:

Describes the software’s capacity to be resized or scaled, allowing it to handle increased volume. For example, going from tracking 50 to 5,000 orders at a time.

While both extensible and scalable software systems enable planning for future growth, only an extensible design allows for the seamless addition of new functionality.

Benefits of Extensible Software:

They offer significant advantages, particularly for small businesses:

1. Expanding Functionality:

   – Through iterative development, program extensions (plug-ins), and integrations with other software, extensible software can continuously increase its features and functions over its lifetime.

2. Cost-Effectiveness:

   – The extensibility framework allows developers to build on the source code, adding new functions that might otherwise require separate software. This results in buying less software and saving costs.

3. Customization for Specific Business Needs:

   – Extensible software often permits customization to meet specific business needs. Incorporating custom code allows changes to the software’s function and appearance, such as adjusting the front-end design to align with the business’s branding.

4. Easier Implementation:

   – In many cases, changes to extensible software can be made without a background in software development. User-friendly configuration interfaces enable users to modify the software’s functionality without delving into domain-specific languages.

5. Maintenance and Upgrades:

   – An extensible architecture simplifies maintenance, updates, or issue resolution, as changes are localized to specific modules or extensions, ensuring a more streamlined process.

Four examples of extensible software for ecommerce businesses

Extensible software, designed to expand beyond its core code and initial functions, is prevalent in various applications, especially in the realm of ecommerce. 

Here are four examples for ecommerce businesses:

1. Shopify:

   – Shopify is a comprehensive ecommerce platform that encompasses website hosting, sales transactions, accounting, tax tracking, marketing automation, inventory management, and email marketing. 

Operating as a cloud-based solution accessible through web browsers or mobile apps, Shopify is known for its extensibility. It supports third-party extensions available on its App Store, utilizing an extensible programming language. 

For example, the Dropified app enhances Shopify for ecommerce merchants engaged in dropshipping, showcasing how third-party extensions can expand the platform’s capabilities without compromising its core functions.

Zink London is a Shopify store, Designed and developed by Cart Potato, showcasing the extensibility and capabilities of the platform.

2. Google Chrome:

   – Google Chrome, the world’s leading web browser, continuously evolves through frequent updates that seamlessly integrate new features and improvements. Its extensible nature allows users to explore and install extensions from the Chrome Web Store, enhancing the browser’s functionality. 

Chrome’s extensibility is particularly beneficial for ecommerce activities, enabling users to access ecommerce management platforms like Shopify directly through the browser.

3. Adobe Commerce:

   – Formerly known as Magento, Adobe Commerce is a robust ecommerce software tool that seamlessly integrates with other Adobe programs such as Analytics, Real-Time CDP, Target, and Experience Manager. 

Utilizing Adobe’s Sensei AI tool, Adobe Commerce enhances user product recommendations and site searches. It operates on a cloud-based model, allowing for continuous updates and added functionality without requiring users to download new versions. 

This extensible approach ensures users always access the latest features when logging into their accounts.

4. WooCommerce:

   – WooCommerce, an open-source plugin for ecommerce sites built on WordPress, offers a “no-code customization” approach, allowing unique ecommerce store design without delving into source code. 

Its extensible design facilitates a customized user experience through Woo Marketplace (similar to an app store), a theme library, and add-on extensions functioning as APIs. WooCommerce’s extensibility empowers users to create tailored online stores.

How to choose the right extensible software for your ecommerce business

Choosing the right extensible software for your growing ecommerce business involves careful consideration of your specific needs and preferences. Here’s a guide on how to make the right selection:

1. Define Your Business Needs:

   – Understand your business requirements and operational model. Consider factors such as agile methodologies if your business focuses on effective communication and collaboration. For example, if payment processing is crucial, opt for extensible software that supports the latest payment security protocols.

   – Utilize extensible software to make your ecommerce business stand out. For instance, incorporate a video streaming API into your store’s homepage for a unique and engaging customer experience.

2. Compare Features:

   – Different extensible ecommerce software programs offer various features, focusing on customization or expanding functionality. Research available features and engage with sales representatives for in-depth demonstrations.

   – Request trial subscriptions to evaluate if the software aligns with your business requirements and provides the desired functionality.

3. Evaluate Extensibility Mechanisms:

   – Explore how the software achieves extensibility. Some software continuously updates its code to extend functionality, while others rely on plug-ins and APIs for third-party integrations.

   – Investigate app stores and feature suite rollouts to gauge the software’s potential for expansion. Consider the reliability of promises for regular updates and check if developers provide implementation schedules for new features.

4. Consider Cost and Scalability:

   – Factor in both cost and scalability when selecting them. Ensure that the software can grow with your business, accommodating larger teams and workloads.

   – Choose scalable software to avoid the need for frequent changes, saving time on employee training and data migration. Opt for a platform that aligns with your long-term growth plans.

By following these steps, you can make an informed decision and choose extensible software that not only meets your current needs but also provides room for future growth and adaptation.

Conclusion:

As ecommerce landscapes continue to evolve, embracing extensible software becomes not just a choice but a strategic imperative. The ability to enhance functionality seamlessly, coupled with cost-effectiveness and customization, positions extensible software as a catalyst for success. 

The examples highlighted, from Shopify to Adobe Commerce, demonstrate how leading platforms leverage extensibility for continuous improvement. By following the outlined guide, businesses can navigate the expansive world of extensible software, ensuring a future-ready and adaptable ecommerce presence.

FAQs 

1. What is extensible software, and how does it differ from regular software?

Extensible software is designed to go beyond its initial set of functions and core code, allowing the seamless addition of new features. 

This is achieved through well-defined APIs or plug-in systems, distinguishing it from regular software by offering flexibility for continuous enhancements without extensive modifications.

2. How does extensibility benefit small businesses in ecommerce?

Extensible software provides a cost-effective solution for small businesses by allowing continuous expansion of features over time. 

This framework enables businesses to accomplish more tasks using fewer applications, resulting in significant cost savings.

3. Can extensible software be customized to meet specific business needs?

Yes, extensible software often allows customization to meet specific business requirements.

Incorporating custom code enables changes to the software’s function and appearance, providing businesses with the flexibility to tailor the user experience.

4. Is it possible to implement changes in extensible software without a background in software development?

In many cases, yes.

Extensible software often comes with user-friendly configuration interfaces that allow users to modify the software’s functionality without requiring in-depth knowledge of software development.

5. How does extensible software simplify maintenance and upgrades?

Extensible software’s architecture makes it easier to maintain, update, or fix issues.

Changes are localized to specific modules or extensions, ensuring a streamlined process for ongoing maintenance and upgrades.

6. Can you provide real examples of extensible software for ecommerce businesses?

Certainly, some examples include Shopify, Google Chrome, Adobe Commerce (formerly Magento), and WooCommerce. 

These platforms showcase how extensibility enhances ecommerce operations by providing continuous updates and expanding functionalities.

7. What factors should be considered when choosing extensible software for an ecommerce business?

Consideration should be given to business needs, required features, extensibility mechanisms, and scalability.

It’s essential to choose software that aligns with the business’s growth plans and offers the desired flexibility for future adaptations.

8. How can extensible software help an ecommerce business stand out in a competitive market?

Extensible software enables businesses to differentiate themselves by incorporating unique features. 

For instance, adding a video streaming API to an ecommerce store’s homepage can provide a distinctive and engaging customer experience, setting the business apart in a competitive market.

In today’s fast-paced digital landscape, the performance of a web application can make or break its success. Users expect web...

In today’s fast-paced digital landscape, the performance of a web application can make or break its success. Users expect web apps to load quickly, respond instantly, and deliver a seamless experience. That’s why web developers and businesses must prioritize web application performance. 

This blog explores the crucial factors that influence web app performance, the key metrics to measure it, and the tools and strategies that can help you enhance it.

Whether you’re a seasoned developer or a business owner looking to optimize your online presence, understanding web application performance is essential. Let’s delve into the world of web development and discover how to make your web applications faster, more responsive, and user-friendly.

Web Application Performance: A Key Factor in Web Development

Web application performance is a critical aspect of web development, determining how efficiently and effectively a web application operates. It encompasses various factors, such as speed, responsiveness, and the overall user experience. In the world of digital innovation, ensuring that your web application performs optimally is essential for success.

Factors Influencing Web Application Performance

1. Network Latency:

This is the delay in data transmission, and it plays a significant role in a web application’s performance. Reduced network latency means faster data retrieval and a smoother user experience.

2. Web Server Response Time:

The time it takes for a web server to respond to a user’s request is a crucial metric. A faster response time leads to quicker interactions with the web application.

3. Code Efficiency:

Well-optimized code is fundamental for good performance. Efficient code not only speeds up execution but also reduces server load.

4. Caching:

Caching involves storing frequently accessed data, such as images and scripts, closer to the user. This reduces the need for repeated downloads, improving performance.

5. Content Delivery:

The method used to deliver content to users can impact performance. Content delivery networks (CDNs) can distribute resources to various locations, reducing server load and latency.

Key Metrics to Measure Web Application Performance

To assess and enhance web application performance, it’s essential to monitor key metrics:

1. Apdex Score:

The Apdex (Application Performance Index) score quantifies user satisfaction with response times. It provides an overall performance rating on a scale from 0 (poor) to 1 (excellent).

2. Page Load Times:

This metric measures the time it takes to load an entire web page, including all its resources, like HTML, CSS, JavaScript, and images.

3. Speed Index:

Speed index gauges how quickly visible content loads “above the fold,” the part of the page immediately visible in the user’s browser window.

4. Time to First Byte (TTFB):

TTFB represents the time it takes for a user’s browser to receive the first byte from the web server after making a request.

5. Time to First Paint (TTFP):

TTFP measures the time it takes for the browser to render the first visible content on the screen.

6. Error Rate:

The error rate indicates the percentage of requests to a web application that result in errors or failures.

7. Network Latency:

This metric measures the time taken for data to travel between the user’s device and the web application server, offering insights into network performance.

8. Peak Response Time:

Peak response time reflects the maximum time taken by the web application to respond to a user request, typically during periods of high traffic.

Tools for Measuring Web Application Performance

Several tools are available to help you gather and analyze web application performance data:

1. Web Performance Monitoring Tools:

Tools like Google PageSpeed Insights, WebPage Test, and Pingdom provide user-friendly interfaces to evaluate web performance metrics.

2. Browser Developer Tools:

Browsers offer built-in developer tools accessible by right-clicking on a web page item and selecting “Inspect.” These tools are available in browsers like Chrome, Firefox, and Safari.

3. Performance APIs:

You can implement tools such as the Navigation Timing API or User Timing API in your website’s backend to enable fine-tuning of performance at a granular level.

4. Third-Party Analytics Services:

Paid services like New Relic, Dynatrace, and Datadog offer comprehensive monitoring of web performance, server performance, application code, and infrastructure metrics.

Improving Web Application Performance: Strategies and Best Practices

Enhancing Image Efficiency

Large image files can slow down your web application. To mitigate this, consider optimizing and compressing images. Modern formats like WebP and AVIF offer excellent compression without sacrificing quality. 

Furthermore, by omitting “width” and “height” attributes in HTML code, you can ensure users download images tailored to their device, avoiding unnecessary high-resolution downloads.

Reducing HTTP Requests

Minimizing HTTP requests is crucial for faster load times. Consolidate CSS and JavaScript files into single documents to reduce the number of downloads. Eliminate URL redirects on high-traffic pages to maintain usability. 

Explore HTTP/2 server push, a technique that proactively sends anticipated resources to users’ browsers, potentially speeding up load times.

Optimizing Server Performance

Enhance server performance by implementing server-level caching mechanisms. This involves using modules or plugins to cache web content. 

Additionally, optimizing database queries, such as rewriting slow queries, can further improve response times, particularly for critical functions like product searches and shopping cart management. Consider hardware upgrades if server speed is a concern.

Leveraging Content Delivery Networks (CDNs)

CDNs are strategically located servers that deliver static assets, reducing data travel distances and decreasing loading times. 

Without CDNs, users from different locations would retrieve assets from a single server, leading to longer loading times. Popular CDN options include CloudFlare, Akamai, and CloudFront.

Implementing Caching

Caching involves storing copies of frequently accessed data in the user’s browser, reducing the need for repeated downloads. 

Identify the content you want to cache, such as images, CSS files, or JavaScript files, and enable cache control headers on your web server to instruct the browser on how long to store these resources.

Code Optimization

Minify your code by removing unnecessary characters, white spaces, comments, and line breaks while preserving functionality. 

Tools like UglifyJS (for JavaScript), CSSNano (for CSS), and HTML-Minifier (for HTML) can automate this process. Streamlining your code can lead to improved performance.

Implementing Lazy Loading

Lazy loading is a technique that loads non-critical resources like images and videos only when they are needed, typically when a user scrolls down to view them. You can enable lazy loading using the Intersection Observer API or scroll event listeners. 

There are also libraries like LazyLoad and Lozad.js that simplify the implementation.

Continuous Monitoring

Monitoring web application performance is an ongoing process. Regularly track key metrics and their variations over time to proactively identify and address issues. Data-driven insights from continuous monitoring can help optimize user experience and make necessary improvements.

Incorporating these strategies and best practices into your web application development process will result in a faster, more responsive, and user-friendly experience for your customers.

In summary, web application performance is a critical aspect of web development that directly influences user satisfaction and business success. By monitoring and optimizing key metrics and using appropriate tools, you can ensure your web application operates at its best, providing a seamless and efficient user experience. 

If you’re looking for expert web development and software solutions, consider Digital Kangaroos, a trusted partner in the world of digital innovation.

FAQs:

1. Why is web application performance crucial for success?

   – Web application performance directly impacts user satisfaction. Fast-loading pages, quick responses, and smooth interactions contribute to a positive user experience, which is essential for the success of any web application.

2. What are the key factors influencing web application performance?

   – Factors include network latency, web server response time, code efficiency, caching, and content delivery. These elements collectively determine how efficiently a web application operates.

3. How can network latency be minimized for better performance?

   – Minimizing network latency involves optimizing data transmission to reduce delays. Utilizing Content Delivery Networks (CDNs) strategically and implementing efficient server-side practices can significantly improve network performance.

4. What is the significance of the Apdex Score in measuring performance?

   – The Apdex Score quantifies user satisfaction with response times, providing an overall performance rating. It helps developers and businesses gauge the effectiveness of their web applications from the user’s perspective.

5. How do CDNs contribute to web application performance?

   – CDNs distribute static assets strategically across geographically distributed servers, reducing data travel distances. This results in faster loading times, as users retrieve assets from nearby servers rather than a single, distant one.

6. Why is continuous monitoring crucial for web application performance?

   – Continuous monitoring allows developers to track key metrics over time, proactively identify issues, and make data-driven improvements. It ensures that a web application’s performance remains optimal as user demands and technology evolve.

7. How does lazy loading enhance web application performance?

   – Lazy loading is a technique that loads non-critical resources only when needed, improving initial page load times. By using tools like the Intersection Observer API, developers can dynamically load resources as users scroll, enhancing overall performance.

8. What are the benefits of code optimization in web development?

   – Code optimization, including minification, reduces the size of a web app’s source code while preserving functionality. 

This results in faster load times, decreased bandwidth usage, and an overall improvement in web application performance.

9. How can businesses ensure their web applications remain responsive during peak times?

   – To handle peak traffic, businesses can optimize server performance by implementing caching mechanisms and considering hardware upgrades. 

These measures help ensure consistent response times even during periods of high user demand.

10. What tools are recommended for measuring web application performance?

    – Tools such as Google PageSpeed Insights, WebPage Test, and Pingdom are user-friendly options for evaluating web performance metrics. 

Additionally, browser developer tools and performance APIs offer insights at a granular level.

Microservices, a revolutionary architectural approach, have transformed the way we build and deploy applications. This blog delves into the world...

Microservices, a revolutionary architectural approach, have transformed the way we build and deploy applications.

This blog delves into the world of microservices, exploring their advantages, the essential tools and technologies, and their natural affinity with cloud services.

From independently deployable components to precise scaling and DevOps integration, the benefits are vast.

Let’s journey through their landscape and uncover their potential for businesses and organisations.

What are Microservices?

Microservices, also known as microservices architecture, represent a cloud-native approach to architecture.

In this model, a single application is constructed from numerous smaller components or services that operate independently and with loose coupling.

These services usually come with their own technology stacks, encompassing databases and data management models.

They interact with each other through various means, such as REST APIs, event streaming, and message brokers.

Furthermore, these services are structured based on business capabilities, and the boundary between them is often termed a bounded context.

While much of the discourse around them is focused on architectural features, their value is more easily grasped through practical business and organisational advantages:

1. Effortless Code Updates:

New features and functionalities can be integrated without having to modify the entire application.

2. Diverse Technology Stacks:

Different components can employ distinct programming languages and technology stacks, allowing development teams to choose the most suitable tools for each task.

3. Independent Scaling:

Components can be scaled separately, reducing inefficiency and costs associated with scaling entire applications due to increased load on a single feature.

Organisational Benefits

They offer a range of advantages that extend beyond developers and appeal to executives and project leaders as well.

This distinguishes them from many architectural approaches that primarily engage software development teams.

The reason behind this lies in how they align with the desired operational model of business leaders.

In essence, they present an architectural model that harmonises with the way organisations want to structure and manage their teams and development processes.

Here are some of their key organisational benefits:

1. Independently Deployable:

One of their most significant advantages is independence.

They offer the flexibility for the modification of individual components or addition of new features without the need for extensive coordination.

This agility addresses the frustration often associated with minor changes consuming excessive time.

2. Cross-Functional Teams:

Their model aligns well with the emerging trend of creating cross-functional teams to tackle specific business problems or services.

It allows organizations to establish small, agile teams focused on one service or a set of services.

3. Fault Isolation and Resilience:

Their loose coupling contributes to better fault isolation and application resilience. The clear boundaries and communication patterns of these small services also simplify onboarding for new team members, enhancing speed and employee morale.

4. Adopting the Right Tools:

Unlike traditional n-tier architecture, they enable each component to operate with its optimized stack.

This means that the best tools for the job can be chosen for each individual service, fostering more efficient and adaptable application development.

5. Precise Scaling:

They offer precise scaling.

Instead of scaling the entire application, only the components that require it can be individually scaled, leading to reduced infrastructure requirements.

However, it’s crucial to acknowledge that along with significant benefits, they also come with challenges.

Transitioning from monolithic architectures to microservices can introduce increased management complexity, more services, and potential inter-service issues.

Logging data, backward compatibility, and network connections pose challenges as well.

Yet, despite these hurdles, their adoption remains strong, with many organisations looking to implement or expand their microservices initiatives.

Microservices Enable and Demand DevOps Integration

The connection between microservices architecture and DevOps is often described as highly optimized for DevOps practices and continuous integration/continuous delivery (CI/CD).

This alignment becomes evident when considering the context of small, frequently deployable services within a microservices framework.

However, another perspective on the microservices-DevOps relationship is that microservices architectures inherently require DevOps for their successful implementation.

Unlike monolithic applications, which, despite their drawbacks, are relatively straightforward in terms of being a single system without the complexity of a distributed structure with various independent technology stacks. 

Microservices, on the other hand, introduce a significant surge in complexity, moving parts, and interdependencies. 

Given this heightened level of intricacy, it is imperative to make substantial investments in deployment, monitoring, and lifecycle automation when dealing with them.

These investments are essential to navigate the complexities that arise with them effectively.

Essential Tools and Technologies

While the flexibility of microservices allows for various tools and languages, there are core technologies that have become fundamental to them:

1. Containers, Docker, and Kubernetes

Microservices are inherently small, and Docker containers, which minimize overhead by not requiring a dedicated operating system for each instance, align perfectly with this philosophy.

Kubernetes, an open-source container orchestration platform, has become the preferred choice for managing containers at scale.

2. API Gateways

Microservices often communicate via APIs.

API gateways serve as intermediaries, routing requests between clients and services, enhancing security, and managing authentication.

In container-based microservices, Ingress and Istio are common technologies for implementing API gateways.

3. Messaging and Event Streaming

They should be aware of state changes, which isn’t efficiently achieved through constant polling.

Messaging and event streaming are essential.

They allow services to broadcast state changes, enabling interested parties to listen and adapt.

General-purpose message brokers or event streaming platforms like Apache Kafka are used for this purpose.

4. Serverless Architectures

Serverless takes microservices patterns to the extreme by deploying small units of execution known as functions. These functions, even smaller than microservices, scale precisely with demand, making them a highly efficient choice for certain use cases.

These tools and technologies form the backbone of successful implementations, providing the flexibility, scalability, and efficiency that this architectural approach is known for.

Microservices and Cloud Services

Microservices and cloud computing often go hand in hand for several compelling reasons.

While microservices are not inherently limited to cloud environments, the cloud offers unique advantages that enhance their architectural benefits.

One of their core advantages is the ability to deploy and scale components independently.

While this benefit extends to on-premises infrastructure, the true cost efficiencies are realized when combined with on-demand, pay-as-you-go cloud infrastructure.

Moreover, they empower each component to adopt the most suitable technology stack for its specific function.

Stack diversification can introduce complexity and overhead when self-managed.

Leveraging cloud services to provide the required stacks significantly reduces management complexities.

In essence, while it’s technically feasible to build your microservices infrastructure, it’s not a recommended approach, especially for newcomers.

Conclusion 

Microservices, with their inherent flexibility, have become a game-changer in application development.

They offer unparalleled advantages for businesses seeking agility and efficient resource utilization.

When coupled with the cloud, their power multiplies, enabling seamless scalability and stack diversification.

In today’s fast-paced digital landscape, embracing them is a strategic move that propels organizations toward innovation and competitiveness.

For expert guidance and support on your microservices journey, don’t hesitate to contact Digital Kangaroos, your trusted partner in shaping the future of software architecture. 

FAQs

1. What exactly are microservices, and how do they differ from traditional application architectures?

They are a modern architectural approach to build software where a single application breaks down into smaller, independently deployable services.

These services communicate with each other over APIs.

Unlike traditional monolithic architectures, they allow each component to have its own technology stack, offering greater flexibility and scalability.

2. How can microservices benefit my organization beyond technical advantages?

They offer not only technical advantages but also significant organisational benefits. They enable faster development, foster cross-functional teams, and create agile operational structures. Additionally, they provide independence in scaling and adaptability to business needs.

3. Is transitioning from a monolithic architecture to microservices complex?

Transitioning to microservices can be challenging, as it involves a shift in both technology and mindset. You’ll need to break down your application into smaller services, which requires careful planning. It’s advisable to engage with experts to ensure a smooth transition.

4. What is the relationship between microservices and DevOps?

Microservices and DevOps go hand in hand. DevOps practices, like continuous integration and continuous delivery (CI/CD), are well-suited for the microservices model. The microservices approach inherently demands DevOps to handle the complexities of a distributed system effectively.

5. How do I choose the right tools and technologies for my microservices architecture?

Selecting tools and technologies depends on your specific needs, but there are some core elements. Containers (Docker) and orchestration (Kubernetes) provide the infrastructure foundation. API gateways and messaging platforms help manage communications. Your choices should align with your project’s requirements.

6. Can I build and manage a microservices infrastructure on my own?

While it’s technically possible, building and managing a microservices infrastructure can be complex and time-consuming. It’s advisable, especially for newcomers to microservices, to engage with experienced partners like Digital Kangaroos for guidance and support.

7. How do microservices relate to cloud computing?

Microservices and cloud computing complement each other exceptionally well. Cloud services offer flexible, on-demand infrastructure, enabling microservices to scale efficiently. They also reduce the complexity of managing diverse technology stacks, making the adoption of microservices more accessible.

8. What are the key considerations when migrating from traditional architectures to microservices?

Migrating to microservices requires careful planning. You should assess the current architecture, identify services to modularise, choose the right tools, and implement effective monitoring. Seek guidance to ensure a successful transition.

9. Are there any successful real-world examples of organizations benefiting from microservices adoption?

Yes, many well-known companies have embraced microservices. Netflix, Amazon, Uber, and Airbnb are just a few examples. These organizations have harnessed the power of microservices to improve their agility, scale rapidly, and deliver better user experiences.

10. How can I start with microservices, and who can help me on this journey?

To start with them, you can engage with experienced service providers like Digital Kangaroos. They can guide you through the process, from initial assessment to implementation and ongoing support, ensuring your successful journey.

In today’s fast-paced digital world, technology is rapidly reshaping the financial landscape. One of the most remarkable advancements in this...

In today’s fast-paced digital world, technology is rapidly reshaping the financial landscape. One of the most remarkable advancements in this realm is the integration of Artificial Intelligence (AI) into financial technology, or Fintech. AI has not only transformed traditional financial services but has also paved the way for smarter, more convenient, and more secure financial interactions. Here, we explore the top eight use cases of AI in Fintech that are redefining the industry.

1. Stronger Security

Digital security is paramount in the world of Fintech. AI has introduced a new era of data protection by enabling features like AI-powered chatbots for client services. These chatbots do more than answer queries; they enhance security by offering functions like password resets and additional access authorization.

AI also reinforces financial security through cutting-edge technologies such as speech, facial, and fingerprint recognition. These advancements provide an extra layer of protection that’s significantly more robust than traditional password systems. In a world where everything is going digital, cybersecurity is non-negotiable. By staying ahead of the curve with AI and machine learning, financial institutions can ensure top-tier security for their clients.

2. Greater Fraud Detection

Financial fraud has seen a surge in recent years, with scammers employing increasingly sophisticated tactics. AI plays a pivotal role in detecting and preventing fraud. AI-driven systems can monitor financial transactions in real-time, using algorithms to identify anomalies or unusual patterns in user behaviour.

The efficiency of AI in spotting potentially fraudulent activities allows Fintech companies to respond swiftly and accurately to potential threats. In many cases, advanced AI systems can detect suspicious activities before any harm is done. This proactive approach not only saves money but also ensures a safer financial ecosystem.

3. Improved Customer Service

In the digital age, customers expect rapid responses and assistance 24/7. AI has made significant strides in enhancing customer service for banks and Fintech companies. AI-powered chatbots, virtual assistants, and other AI interfaces have lightened the load on call centres by handling routine inquiries and common user issues.

This automation frees up customer service teams to address more complex queries effectively. Advanced sentiment analysis, a feature of AI, enables the analysis of customer experiences, allowing chatbots to bridge gaps effectively. With AI, communication between customers and Fintech companies has never been more accessible, leading to happier customers and a more productive workforce.

4. Personalized Banking Services

Large financial institutions serve millions of customers, each with unique needs. AI is instrumental in delivering personalized services to this vast clientele. AI systems collect and analyse customer data when they use banking apps, allowing for tailored product suggestions and financial advice. These systems assist customers in tracking financial goals and expenditures.

As AI continues to evolve and self-learn, it becomes increasingly adept at understanding customer data and delivering personalized experiences. AI models can analyse voice and speech characteristics, even predicting a customer’s mood, leading to more informed interactions between customers and Fintech services.

5. Enhanced Algorithmic Trading

Algorithmic trading has come a long way since its inception. AI technologies, particularly machine learning, have transformed trading desks. AI algorithms can analyse millions of data points in real-time, offering insights that traditional statistical models cannot provide.

AI’s impact on algorithmic trading is profound, enabling users to trade stocks and shares effortlessly through user-friendly mobile apps. AI systems adapt rapidly to changing market conditions, identifying anomalies more effectively and executing precise market trades. This results in reduced trading risks and better-informed decision-making.

6. Robotic Process Automation (RPA)

Institutions in the Fintech and banking sectors often deal with complex backend operations. Robotic Process Automation (RPA), powered by AI, streamlines these processes end-to-end. RPAs automate various tasks, including customer onboarding, security checks, trade financing, loan application processing, and routine customer inquiries. This automation enhances efficiency while human agents focus on delivering a customer-centric experience.

7. Save Money and Resources

AI-powered solutions bring substantial cost savings to the Fintech industry. Manual processes are not only time-consuming but also costly due to labour expenses. AI automation takes over these tasks, reducing costs and time expenditure. AI’s contribution to customer service leads to lower staffing costs, as routine queries are efficiently handled by technology.

8. Credit Scoring and Loan Prediction

AI plays a crucial role in credit scoring and loan prediction. Machine learning algorithms analyse historical data to profile clients based on their risk score. This development is hailed as one of the most significant advancements in financial technology. AI systems continually improve their ability to interpret customer data, offering tailored insights and advice. AI transcript analysis even predicts customer moods, enabling agents to provide more suitable solutions.

As a web and software development company, we understand the transformative power of technology. AI is redefining the Fintech industry, and its applications will continue to expand across various sectors, leading to increased collaboration and innovation. Embracing AI effectively can create a competitive advantage, reshape industry standards, and allocate resources more efficiently.

In conclusion, Fintech is evolving at a remarkable pace, driven by a growing market. Every year brings new trends and disruptors. Understanding these changes and embracing the necessary advancements is crucial for business owners and CEOs to stay ahead of the competition and make informed decisions for the future of their companies.

With daily technological advancements, we are witnessing changes that will have a lasting impact on our lives. The future promises more innovation; all we need to do is watch and learn.

The startup world is a dynamic realm where innovation, scalability, and adaptability are the keys to success. In this competitive...

The startup world is a dynamic realm where innovation, scalability, and adaptability are the keys to success. In this competitive landscape, having the right technology infrastructure can make or break a startup’s journey. While off-the-shelf software solutions provide a quick start, they often fall short when it comes to meeting the unique and evolving needs of a growing startup. This is where custom software solutions step in, offering scalability, flexibility, and the capability for long-term growth – all essential elements for startup success.

The State of Custom Software Development

According to Statista, the global custom software development market is projected to reach a staggering $167.00 billion by the end of 2023. The escalating demand for custom software among startups has played a significant role in this remarkable growth. But why is investing in custom software a boon for startups? Let’s delve deeper.

The Pitfalls of Off-the-Shelf Software

Before we explore the merits of custom software, it’s crucial to understand the limitations of off-the-shelf solutions:

1. One Size Doesn’t Fit All:

Off-the-shelf software is designed with a generic, one-size-fits-all approach. While it may meet the basic needs of many businesses, startups with unique or evolving requirements often find these solutions inadequate.

2. Scalability Hurdles:

Commercial software often imposes restrictions on scalability, from user limitations to data storage and transaction capabilities. Scaling up with such limitations can lead to expensive updates or even the need for an entirely new system as your startup grows.

3. Hidden Costs:

Initially, off-the-shelf software may appear cost-effective, but hidden costs can quickly pile up. These costs may include additional licenses, feature upgrades, or even the eventual need to switch to a different platform.

The Role of Custom Software in Startup Success

Now, let’s explore how custom software catalyzes startup growth and success:

1. Meeting Unique Business Needs:

Every startup has its specific requirements and workflows. Off-the-shelf solutions often struggle to adapt to these unique needs, resulting in limitations. Custom software, on the other hand, can be tailored to match your startup’s precise business needs, ensuring optimal performance.

2. Gaining a Competitive Edge:

Startups face fierce competition and need to provide exceptional and distinctive user experiences to stand out. Custom software allows startups to offer innovative features and functionalities that are often unavailable in ready-made solutions. This uniqueness provides a competitive advantage, attracting customers, investors, and partners.

3. Flexibility and Adaptability:

Startups frequently experience evolving requirements as they grow. Custom software excels in offering flexibility and adaptability, allowing your startup to adjust to changing business needs. You can effortlessly add new features, scale operations up or down, and integrate with other systems or technologies as required.

How Custom Software Empowers Startups:

Achieving Scalability:

Scaling a startup involves various challenges, from technology infrastructure to resource management. Custom software enables scalability by incorporating scalable architecture and cloud-based technologies. This ensures a smooth transition during the scaling process. Real-world examples include Uber, Slack, and Shopify, all of which relied heavily on custom software to scale their operations.

Streamlining Operations:

Efficiency and productivity are critical when expanding a startup. Custom software can automate repetitive manual tasks, integrating various tools and platforms used by your startup. This automation streamlines operations, reduces costs and optimizes resource allocation.

Enhancing Customer Experience:

Delivering exceptional customer experiences is paramount for startups. Custom software enables the creation of personalized customer journeys, improving customer satisfaction, retention, and loyalty. It also facilitates collecting and analyzing customer feedback for continuous improvement.

Data-Driven Decision Making:

In today’s data-centric business landscape, custom software ensures start-ups can collect, analyze, and leverage data effectively. This targeted approach empowers data-driven decision-making, allowing startups to identify trends, optimize offerings, and gain a competitive edge.

Security and Compliance:

Protecting sensitive information and ensuring compliance with regulations are non-negotiable in the digital era. Custom software enables the implementation of robust security measures tailored to your startup’s needs, mitigating cybersecurity threats and simplifying compliance requirements.

In Conclusion: Building a Strong Foundation for Growth

Choosing the right software is pivotal for startups aiming to grow and succeed. Custom software offers numerous advantages, including scalability, customization, and growth potential. Investing in custom software development can help startups overcome operational challenges and lay a robust foundation for future growth and success.

If your startup is looking to build custom software to power its growth, Digital Kangaroos is here to assist. As a software development company, we specialize in crafting tailored solutions that align with your unique business needs. We understand that the right technology can propel your startup to new heights, and we’re here to make that happen.

Ready to explore how custom software can fuel your startup’s growth? Contact Digital Kangaroos today, and let’s embark on this exciting journey together!

Software has become a linchpin for maintaining competitiveness across various industries. For digital-centric companies like Digital Kangaroos, the adoption of innovative...

Software has become a linchpin for maintaining competitiveness across various industries.

For digital-centric companies like Digital Kangaroos, the adoption of innovative technologies is not just a choice but a necessity.

One such innovation that has been reshaping the software landscape is the power of microservices.

In this article, we’ll embark on a journey to understand the concept of microservices, their immense benefits, scenarios when they may not be the right fit, and debunk some common misconceptions.

By the end, you’ll clearly see how the power of microservices can be a game-changer for the entire software development industry.

Demystifying Microservices

Microservices represent a modern software design architecture that breaks down monolithic systems.

Traditionally, applications were developed as a whole within a single code repository. However, a paradigm shift is occurring, emphasizing a more functional approach.

In the microservices model, applications are constructed as a collection of individual, highly specialized components called microservices.

Each microservice is designed to excel at a specific function, offering a unique business capability.

Communication between these microservices often occurs via the HTTP protocol, utilizing REST APIs or messaging queues.

The power of microservices lies in their autonomy. Development, maintenance, and deployment of each microservice can be carried out independently.

This not only facilitates scalability but also reduces the complexity and potential for bugs.

Kubernetes, a popular tool, can easily manage the scaling of services.

Unveiling the Benefits

Microservices offer several compelling reasons why they are a boon for companies:

1. Enhanced Resilience:

Microservices decentralize applications, minimizing the impact of a single service failure on the entire system. With robust management tools like Kubernetes, service failures can be swiftly handled with minimal user disruption.

2. Simplified Scalability:

Scalability is at the core of microservices. Each microservice operates as an independent unit, easily scalable using tools like Kubernetes. This means businesses can scale only the services under heavy demand, saving both time and resources.

3. Accelerated Time to Market:

The modular nature of microservices allows for swift updates and deployment of new functionalities without extensive code rewriting. This agility translates to faster product releases.

4. Streamlined Continuous Delivery:

Microservices simplify the Continuous Integration/Continuous Delivery (CI/CD) pipeline. Development teams can work on individual microservices simultaneously, reducing the complexity of integration testing.

Proceed with Caution

While microservices hold immense promise, not every organization is cut out for this architectural shift.

1. Infrastructure Readiness:

Ensure your company has the necessary tools, especially a robust CI/CD pipeline, before transitioning to microservices. Additionally, anticipate the need for resources skilled in technologies like Kubernetes.

2. Effective Monitoring:

Managing multiple microservices requires sophisticated monitoring tools. It’s crucial to promptly detect and resolve issues. Consider investing in monitoring solutions to maintain service uptime.

3. Guard against Over-fragmentation:

Resist the temptation to create an excessive number of microservices. Managing too many microservices can strain your DevOps team and lead to unforeseen complexities.

Debunking Misconceptions

It’s essential to dispel common myths about microservices:

1. Line of Code Limits:

Microservices are not confined by the number of lines of code. What matters is the clear definition of boundaries for each service, ensuring they provide specific, independent functionality.

2. Not a Silver Bullet:

Microservices won’t eliminate all complexity. While they reduce code complexity, inter-service communication can introduce new challenges if not properly designed.

3. Microservices vs. APIs:

Microservices and APIs are distinct. The former encapsulate business capabilities, while the latter define how services interact. APIs are crucial components within microservices architecture.

Embracing the Power of Microservices

Microservices are not just a passing trend.

A significant number of enterprises are exploring them to enhance employee efficiency, improve user experiences, and reduce infrastructure costs.

Industry giants like Netflix, Amazon, Uber, SoundCloud, and eBay have already embraced microservices to scale their operations.

Monolith vs. Microservices: A Quick Comparison

In summary, let’s contrast the features of monolithic and microservices architectures:

Monolith Architecture:

– Infrequent releases, often taking years.

– A wide range of features bundled together.

– Large development teams managing multiple features.

– Complex bug resolution involving multiple areas of expertise.

– Challenging integration of new technologies or functionalities.

Microservices Architecture:

– Component-based design allows for independent updates.

– Agile development with multiple teams working concurrently.

– Faster time to market with frequent releases.

– Granular scalability, saving costs.

– Simplified CI/CD pipelines.

Conclusion

Microservices offer a plethora of benefits, from significant cost reductions to faster time to market.

However, they demand careful consideration and preparation, including resource allocation and infrastructure readiness.

With Digital Kangaroos’ expertise in web development and software development, it can guide you through this transformative journey.

It’s a path that promises enhanced agility, resilience, and innovation, making it a strategic move well worth exploring.

In the dynamic realm of mobile app development, creating exceptional experiences for users on both iOS and Android platforms is...

In the dynamic realm of mobile app development, creating exceptional experiences for users on both iOS and Android platforms is essential. As the world becomes increasingly mobile-centric, businesses and entrepreneurs are recognizing the immense value of reaching their audience through mobile applications. To succeed in this competitive landscape, it’s crucial to adopt effective strategies that cater to both iOS and Android users. In this blog, we’ll delve into the strategies that Mobile App Development Companies, like Digital Kangaroos, employ to craft stellar mobile apps that cater to diverse audiences.

Understanding the Mobile App Development Landscape

Before we dive into strategies, let’s briefly understand the mobile app development landscape. Two major platforms dominate this space: iOS, developed by Apple, and Android, developed Google. Each platform has its unique characteristics, user base, and development requirements.

Strategy 1: Platform-Centric Design

When creating a mobile app, it’s essential to understand that one size doesn’t fit all. Tailor your app’s design and functionality to the specific platform you’re targeting. iOS and Android have distinct design guidelines and user expectations. Apple users typically appreciate sleek, minimalist designs, while Android users prefer flexibility and customization options. Adhering to these platform-specific design principles ensures that your app feels native and user-friendly.

Strategy 2: Native vs. Cross-Platform Development

One of the first decisions in mobile app development is choosing between native and cross-platform development. Native apps are built for a single platform, offering superior performance and user experience. Cross-platform development tools like React Native or Flutter allow you to write code once and deploy it on multiple platforms. While they offer cost and time savings, they may not always match the performance of native apps. Carefully assess your target audience, budget, and project requirements to make an informed decision.

Strategy 3: User-Centric Approach

A user-centric approach is paramount. Conduct thorough user research to understand your target audience’s preferences, pain points, and needs. Gather feedback throughout the development process and use it to iterate and improve your app continuously. Usability testing on both iOS and Android devices helps identify platform-specific issues and ensures a seamless user experience.

Strategy 4: Consistency and Compatibility

Consistency is key when targeting both platforms. Maintain a consistent brand identity, user interface elements, and features across iOS and Android versions of your app. However, embrace platform-specific features to optimize the user experience. For example, leverage iOS’s 3D Touch or Android’s deep linking capabilities to enhance functionality where relevant.

Strategy 5: Performance Optimization

Performance is a critical factor in mobile app success. Users expect apps to be fast, responsive, and efficient. Optimize your app for each platform by addressing platform-specific performance challenges. iOS and Android have different memory management and background processing rules. Ensuring smooth performance on both platforms requires meticulous coding and testing.

Strategy 6: Security and Compliance

Both iOS and Android platforms have stringent security and privacy guidelines. Ensure your app complies with these requirements to protect user data and maintain trust. For iOS, focus on following Apple’s App Store Review Guidelines. On Android, adhere to Google’s Play Store policies. Additionally, implement robust encryption, secure authentication, and regular security audits.

Strategy 7: App Store Optimization (ASO)

To maximize your app’s visibility and discoverability, invest in App Store Optimization (ASO). Tailor your app’s title, description, and keywords to each platform’s app store algorithms. Encourage positive reviews and ratings from satisfied users, as these factors play a crucial role in ranking and visibility.

Conclusion

In the ever-evolving world of mobile app development, crafting successful apps for both iOS and Android platforms demands a comprehensive approach. By understanding the nuances of each platform, prioritizing user-centric design, and optimizing for performance, security, and visibility, you can create apps that resonate with diverse audiences and thrive in the competitive app market. Partnering with a Mobile App Development Company like Digital Kangaroos can provide the expertise and insights needed to execute these strategies effectively and deliver outstanding mobile experiences.

In the dynamic realm of online business, choosing the right platform to manifest your digital vision is a critical decision....

In the dynamic realm of online business, choosing the right platform to manifest your digital vision is a critical decision. As the digital landscape evolves, the choice between Shopify and standard website development has become a pivotal fork in the road. At Digital Kangaroos, we’re here to guide you through this complex decision-making process, illuminating the key differences between these two avenues.

Shopify: The Power of E-commerce

Shopify is a powerhouse in the world of e-commerce platforms, celebrated for its user-friendly interface and comprehensive set of tools. It’s a turnkey solution that allows businesses to establish an online store with relative ease. With Digital Kangaroos as your partner, we harness the full potential of Shopify, transforming it into a tailored e-commerce haven. Shopify’s pre-built templates and apps expedite setup, while our expertise ensures your brand identity remains intact. From product management to secure payment gateways, Shopify offers a holistic e-commerce experience.

Standard Website Development: Crafting Unparalleled Customization

On the other end of the spectrum lies standard website development—an avenue brimming with creative freedom and customization. Custom-coded websites open a realm of endless possibilities. With standard development, every aspect of your digital presence is uniquely crafted to resonate with your brand’s essence. Intricate animations, unconventional layouts, and immersive user interactions are all within reach. However, this route demands a more intricate development process and careful SEO considerations.

SEO Perspective: Shopify vs. Standard Development:

When it comes to SEO, Shopify boasts a well-structured architecture primed for search engine optimization. It’s clean coding, responsive design, and built-in SEO features contribute to favourable search rankings. However, standard website development necessitates vigilant SEO implementation and a meticulous approach to ensure your site’s visibility and reach.

Scalability and Future Growth:

Shopify’s scalability is a game-changer for businesses with expansion in mind. As your product range broadens and your customer base flourishes, Shopify adapts effortlessly. Meanwhile, standard website development caters to intricate customizations but may require more extensive planning for scalability.

Deployment and Maintenance:

Shopify’s speed of deployment is unmatched, allowing you to swiftly launch your online store. Maintenance is streamlined with automatic updates and security measures managed by Shopify. Conversely, standard website development demands a more meticulous approach to updates and security.

The Verdict:

The choice between Shopify and standard website development hinges on your unique goals and requirements. With Shopify, you benefit from rapid setup, ease of management, and e-commerce-focused functionalities. Standard website development offers unparalleled customization but demands more time, resources, and intricate planning.

At Digital Kangaroos, we excel in both arenas. Whether you choose the streamlined prowess of Shopify or the bespoke beauty of a custom-coded website, our expertise ensures your digital presence stands out in the vast online landscape.

Craft your digital journey with confidence. Partner with Digital Kangaroos for unparalleled web development and Shopify expertise to craft a solution that elevates your brand’s online journey.

In the ever-evolving landscape of E-commerce, selecting the right platform is a pivotal decision that can significantly impact the growth...

In the ever-evolving landscape of E-commerce, selecting the right platform is a pivotal decision that can significantly impact the growth and success of your online business.

Shopify and Shopify Plus stand as two compelling options, each tailored to meet specific business needs and goals.

In this blog, we delve into 12 key differences between the two, helping you make an informed choice for your E-commerce journey.

1. Scalability and Enterprise-Level Features: 

Shopify Plus takes the lead in this category. Designed for high-growth businesses and enterprises, it offers advanced features such as customizable checkout processes, API access, advanced reporting, and automation tools, catering to the unique demands of larger businesses.

2. Pricing Structure: 

Shopify has multiple pricing tiers based on your business size, while Plus operates on a custom pricing model, allowing flexibility for complex business requirements.

3. Customization Options: 

Both platforms offer customization, but Plus provides greater flexibility with access to server-level scripting, which enables intricate modifications to suit your business needs.

4.  Advanced Reporting and Analytics: 

Shopify Plus provides more advanced reporting tools and access to Shopify’s enterprise-level analytics, helping you gain deeper insights into your business performance.

5. Scalable Infrastructure: 

Shopify Plus Websites Development ensures your site can handle peak traffic loads, maintaining consistent performance during high-demand periods.

6. Support and Priority Access: 

Shopify Plus clients receive priority support with faster response times, ensuring timely assistance for critical issues.

7. International Expansion: 

Both platforms support multi-currency and multilingual functionalities, but Plus offers more advanced tools for international expansion and localization.

8. Wholesale and B2B Capabilities: 

Shopify Plus offers built-in features for wholesale and B2B businesses, making it easier to manage complex pricing structures and customer groups.

9. Security and Compliance: 

Both platforms provide strong security measures, but Plus offers additional compliance certifications, critical for industries with stringent regulations.

10. Checkout Customization: 

Shopify Plus allows more extensive checkout customization, enabling businesses to tailor the process to their specific needs. With it, you can customize the checkout page as per design specifications, display discount codes, and add upsell features thereby, enhancing the customer’s journey and overall shopping experience.

11. Dedicated Account Management: 

Shopify Plus clients are assigned a dedicated launch engineer during onboarding, ensuring a smooth transition and setup.

12. Extensibility and Integrations: 

Both platforms offer an extensive app store, but Plus allows for greater integration possibilities due to its advanced API access.

Choosing the Right Fit

The decision between the two depends on your business size, growth trajectory, and unique requirements.

If your business is experiencing rapid growth and requires enterprise-level features, you may want to opt for Plus.

In conclusion, both platforms offer solid foundations for E-commerce success and you may opt for any depending upon your business size and requirements.

Carefully evaluate your business needs, growth projections, and budget to make an informed decision that aligns with your goals.

Partnering with a dedicated agency like Digital Kangaroos can further elevate your E-commerce journey, ensuring you get the most out of your chosen platform.

E-commerce Development Services from an agency like Digital Kangaroos can help you harness the full potential of the platform that boasts of the world’s best-converting checkout and seek specialised solutions that align with your brand and objectives.

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of...

In the current digital era, a strong online presence is crucial for any business to thrive. One essential component of a robust online presence is a well-optimized Google My Business (GMB) page. A properly managed GMB page can significantly impact your visibility, customer engagement, and overall online reputation. In this blog, we will explore the best ways to improve your Google My Business page, leveraging the expertise of Digital Kangaroos, a leading web development and digital marketing agency.

1.Claim and Verify Your GMB Listing

The first step to improving your GMB page is to claim and verify your listing. Visit the Google My Business website and follow the simple steps to claim ownership of your business. Verifying your listing adds credibility to your page and enables you to access and optimize its full features.

2.Optimize Your Business Information

Make sure that the information about your business is precise, comprehensive, and kept current. This includes your business name, address, phone number (NAP), website URL, hours of operation, and category. Optimize your description by incorporating relevant keywords to enhance your page’s visibility in search results.

3. Add High-Quality Visual Content

Visual content plays an essential role in captivating and involving prospective customers. Upload high-quality images that showcase your products, services, and premises. Include photos of your team, satisfied customers, and behind-the-scenes shots to add a personal touch. Regularly updating your visual content keeps your GMB page fresh and appealing.

4. Encourage Positive Customer Reviews

Positive feedback from customers serves as a valuable asset in establishing trust and credibility. Encourage satisfied customers to leave reviews on your GMB page by providing excellent service, requesting feedback, or offering incentives. Demonstrate your dedication to customer satisfaction by promptly responding to both positive and negative reviews.

5. Utilize Google Posts

Google Posts allows you to share updates, promotions, events, and other relevant content directly on your GMB page. Take advantage of this feature to engage with your audience and provide valuable information. Use eye-catching visuals, compelling headlines, and concise descriptions to grab attention and encourage user interaction.

6. Leverage Q&A Section

The Q&A section of your GMB page allows customers to ask questions about your business. Monitor this section regularly and provide accurate, informative answers promptly. This not only helps potential customers but also enhances your page’s credibility and demonstrates your commitment to customer service.

7. Monitor and Respond to Messages

Google My Business provides a convenient messaging feature that enables direct communication between customers and your business. Ensure that you enable messaging and monitor incoming messages regularly. Respond promptly and professionally, addressing customer inquiries, providing information, or directing them to the appropriate channels.

8. Use GMB Insights for Data-Driven Decisions

Take advantage of the valuable data provided by GMB Insights. This tool provides valuable information about how customers find your business, their engagement with your page, and other key metrics. Analyze this data to gain insights into customer behaviour, preferences, and areas for improvement.

9. Implement Local SEO Strategies

Optimize your GMB page for local search by incorporating local SEO strategies. Include relevant keywords, and location-specific content, and ensure consistency across all online directories and platforms. This enhances your page’s visibility in local search results and increases your chances of appearing in the coveted “Local Pack.”

10. Regularly Update and Maintain Your GMB Page

Consistency is key when it comes to managing your GMB page. Regularly update your information, respond to reviews and messages, and post fresh content. This shows that your business is active, trustworthy, and committed to providing excellent service.

Why Choose Digital Kangaroos for GMB Optimization? Digital Kangaroos is a stellar web development and digital marketing agency known for its expertise in optimizing Google My Business pages. Here’s why you should consider Digital Kangaroos for your GMB needs:

• Extensive Experience: Digital Kangaroos has a proven track record of successfully optimizing GMB pages for various businesses across different industries.
• Holistic Approach: The agency takes a holistic approach, combining its technical expertise with strategic insights to deliver comprehensive GMB optimization solutions.
• Customized Strategies: Digital Kangaroos understands that every business is unique. They develop customized strategies tailored to your specific business goals and target audience.
• Cutting-Edge Techniques: The team at Digital Kangaroos stays up-to-date with the latest trends and techniques in GMB optimization to ensure that your page is at the forefront of digital marketing strategies.
  
  Conclusion

Optimizing your Google My Business page is a crucial step in enhancing your online presence and attracting more customers. By following the best practices outlined above, as recommended by Digital Kangaroos, you can effectively improve your GMB page and leverage its full potential. Take control of your online reputation, engage with customers, and increase your business visibility with a well-optimized GMB page. Trust Digital Kangaroos to guide you through the process and unlock the benefits of a robust online presence.

In today’s rapidly evolving technological landscape, staying updated with the latest software development technologies is crucial for businesses to remain...

In today’s rapidly evolving technological landscape, staying updated with the latest software development technologies is crucial for businesses to remain competitive. As a leading software development company in Australia, USA, and Canada, Digital Kangaroos understands the significance of adopting cutting-edge technologies to deliver innovative software solutions.

In this blog post, we will explore the top trending and latest software development technologies to follow in 2023-24:

Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) continue to revolutionise various industries. AI-powered software systems can automate processes, analyze large datasets, and provide valuable insights. Machine Learning algorithms enable systems to learn from data and improve performance over time. Integrating AI and ML into software development can unlock new possibilities, such as predictive analytics, natural language processing, and intelligent automation.

Internet of Things (IoT)

The Internet of Things (IoT) has gained significant traction, connecting devices and enabling seamless data exchange. IoT-driven software solutions enhance efficiency, enable remote monitoring, and improve decision-making. As IoT continues to expand, software developers must have expertise in developing scalable and secure applications that can harness the power of connected devices and IoT ecosystems.

Blockchain Technology

Blockchain technology has gone beyond cryptocurrencies and offers numerous applications in software development. Its decentralized nature ensures data integrity, transparency, and security. Blockchain is being leveraged for smart contracts, supply chain management, identity verification, and more. Incorporating blockchain technology into software solutions can enhance data privacy, reduce fraud, and enable trustful transactions.

Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) combine the best of web and mobile applications, delivering an immersive and seamless user experience. PWAs are responsive, reliable, and offer offline functionality. They eliminate the need for separate development for different platforms, making them cost-effective. By leveraging modern web technologies like service workers and push notifications, PWAs provide fast and engaging user experiences across various devices.

Low-Code/No-Code Development

Low-Code/No-Code development platforms empower businesses to build applications with minimal coding requirements. These platforms provide visual interfaces, drag-and-drop functionality, and pre-built components, accelerating the development process. With low-code/no-code development, businesses can create custom software solutions efficiently, reducing development time and costs.

If you are looking for a reliable software development company, Digital Kangaroos is your trusted partner. With our expertise in cutting-edge technologies and a track record of delivering successful software solutions, we can help your business thrive in the digital landscape and achieve desired goals.

To discuss your software development requirements or learn more about our services, visit our website at Digitalkangaroos.com. Let Digital Kangaroos be your catalyst for digital transformation and innovation.

Conclusion

Adopting the latest software development technologies is vital for businesses to stay ahead in the ever-evolving digital landscape. The trends mentioned above, including Artificial Intelligence and Machine Learning, IoT, Blockchain, Progressive Web Apps, and Low-Code/No-Code development, present exciting opportunities for businesses to enhance their operations and drive growth. As a leading software development company, Digital Kangaroos is committed to helping businesses leverage these technologies and achieve their digital goals.

Performance marketing is a type of marketing strategy that aims to generate measurable results, such as leads or sales, through...

Performance marketing is a type of marketing strategy that aims to generate measurable results, such as leads or sales, through various online and offline channels. Unlike traditional marketing, where companies invest in broad marketing campaigns with no guarantee of success, performance marketing is focused on achieving specific goals and generating a positive return on investment (ROI).

Performance marketing is often associated with digital marketing, and for good reason. Digital channels allow for highly targeted and measurable campaigns, making it easier to track performance and adjust strategies accordingly. However, performance marketing is not limited to digital channels and can encompass any marketing strategy that is designed to achieve specific, measurable results.

How Does Performance Marketing Work?

Performance marketing relies on a variety of tactics to achieve its goals. The following are some of the most common strategies used in performance marketing campaigns:

Affiliate Marketing:

In affiliate marketing, businesses partner with affiliates who promote their products or services in exchange for a commission. Affiliates can be bloggers, influencers, or other businesses with relevant audiences.

Pay-Per-Click (PPC) Advertising:

PPC advertising involves paying for ads to appear in search engine results or on social media platforms. Advertisers pay a fee every time someone clicks on their ad.

Search Engine Optimisation (SEO):

To increase a website’s exposure in search engine results pages (SERPs), SEO entails optimizing the content and structural elements of the website. This can involve link building, on-page optimization, and keyword research.

Email Marketing:

Email marketing involves sending targeted messages to a specific list of subscribers. Emails can be used to promote products, share content, or provide personalized offers.

Social Media Marketing:

Social media marketing involves using social media platforms to promote products or services. This includes organic posts, paid ads, and influencer marketing.

Regardless of the specific tactics used, performance marketing campaigns rely on tracking and measuring results. This allows advertisers to adjust their strategies based on performance data and optimize campaigns for maximum ROI.

Benefits of Performance Marketing

The main benefit of performance marketing is that it allows businesses to achieve specific, measurable results with a high degree of precision. By tracking performance data, advertisers can adjust campaigns in real time and optimize for the best possible ROI.

Another benefit of performance marketing is that it is typically more cost-effective than traditional marketing. Since campaigns are targeted and optimized for results, businesses can avoid wasting money on ineffective marketing efforts.

Finally, performance marketing is highly scalable, meaning that businesses can ramp up campaigns quickly as needed. This makes it an ideal marketing strategy for businesses looking to grow rapidly.

Conclusion

Performance marketing is a powerful marketing strategy that can help businesses achieve specific, measurable results with a high degree of precision. By using a variety of tactics such as affiliate marketing, PPC advertising, SEO, email marketing, and social media marketing, businesses can track and optimize campaigns for maximum ROI. With its focus on results and scalability, performance marketing is an ideal marketing strategy for businesses looking to grow quickly and cost-effectively.

Looking for a performance marketing agency for your business? Look no further! Digital Kangaroos is a name to reckon with in the field of performance marketing and has helped many businesses meet their objectives and goals with its award-winning services.

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are...

Nowadays, it’s essential for companies of all sizes to have an online presence. With the rise of e-commerce, customers are increasingly turning to online platforms to purchase goods and services. As such, it’s essential that businesses adapt to this trend and establish a strong online presence to remain competitive. Shopify is one such platform that can help businesses move their operations online. In this blog, we’ll discuss the benefits of using Shopify to build your business website in India or abroad.

Shopify is a leading e-commerce platform that provides businesses with the tools and resources they need to establish an online presence. The platform is easy to use, flexible, and customizable, making it an ideal choice for businesses of all sizes. One of the most significant advantages of using this platform is that it provides businesses with a wide range of features that can help them build and grow their online presence.

Shopify Platform Benefits for Online Businesses

Let’s take a closer look at some of the benefits of using Shopify to build your business website.

Easy to Use

One of the biggest advantages of using Shopify is that it’s incredibly user-friendly. The platform is easy to navigate, and the setup process is straightforward, even for those with limited technical knowledge. Shopify’s drag-and-drop interface makes it easy to create and customize your website without the need for extensive coding or design skills.

Customizable

Shopify offers a wide range of customization options, allowing businesses to create a unique online presence that reflects their brand. The platform offers a wide range of themes and templates, which can be customized to match your brand’s colour scheme and design aesthetic. Additionally, its extensive app store offers a range of tools and resources that can be used to enhance the functionality of your website.

Mobile-Friendly

In today’s mobile-first world, having a mobile-friendly website is essential. Shopify offers a range of mobile-friendly themes and templates, ensuring that your website looks great on all devices. Additionally, Shopify’s mobile app allows you to manage your online store on the go, giving you the flexibility to run your business from anywhere.

Secure and Reliable

Security is a top priority for online businesses, and Shopify takes this seriously. The platform offers a range of security features, including SSL encryption and PCI compliance, ensuring that your website and customer data are secure. Additionally, its robust infrastructure ensures that your website is always up and running, even during periods of high traffic.

Scalable

One of the most significant advantages of using Shopify is that it’s scalable. Whether you’re just starting or have an established online presence, it can grow with your business. The platform offers a range of plans, including Shopify Plus designed for high-volume businesses. Additionally, Shopify’s app store offers a range of tools and resources. They can be used to enhance the functionality of your website as your business grows.

If you’re looking to move your business online in India or anywhere outside, Shopify is an excellent choice. Shopify offers a range of features and customization options that can help you build a strong online presence and reach your target audience. Additionally, Shopify Development Services in Punjab can help you create a custom Shopify website depending upon your business needs.

In a nutshell, moving your business online with Shopify offers a range of benefits. These include ease of use, customization options, mobile-friendliness, security, and scalability. If you’re looking to establish an online presence for your business in India, specifically in Punjab, Contact Digital Kangaroos now. Digital Kangaroos- Web Development and Software Development Company can help you create a custom Shopify website for your business. With their expertise in Shopify website development in Punjab, you can amp up your online game.

In today’s fast-paced business landscape, graphic design has emerged as a key driver of success. From creating visually appealing branding...

In today’s fast-paced business landscape, graphic design has emerged as a key driver of success. From creating visually appealing branding materials to designing engaging websites and social media graphics, graphic design plays a crucial role in capturing the attention of customers and enhancing the overall business image. Let us explore how graphics designing in India can contribute to business success and why businesses should consider leveraging the power of graphics design services to elevate their brand presence.

Graphics Designing in India: A Rising Trend

India has emerged as a global powerhouse in the field of graphic design. With a large pool of creative talent and a thriving market for design services, India has become a preferred destination for businesses seeking high-quality graphic design solutions. There has been rapid growth in graphics design services, with numerous design studios and agencies offering top-notch design solutions to businesses locally and globally.

Graphics design services in India cater to a wide range of industries, including e-commerce, hospitality, healthcare, fashion, education, and more. From start-ups to established enterprises, businesses across various sectors are increasingly recognizing the value of graphics design in creating compelling visuals that resonate with their target audience.

Why Graphics Designing Matters for Business Success

Graphics design is more than just aesthetics; it is a strategic tool that can impact a business’s success in multiple ways. Here are some key reasons why graphics designing is crucial for businesses:

Branding and Identity:

Graphics design is instrumental in building a strong brand identity. A well-designed logo, website, packaging, and marketing materials can create a memorable brand image that sets a business apart from its competitors. Consistent branding helps establish brand recognition and fosters trust among customers, leading to increased brand loyalty and customer retention.

Communication and Engagement:

Graphics design is a powerful tool for effective communication. It helps convey complex information in a visually appealing and easy-to-understand manner. Graphics design services in India can create visually engaging infographics, charts, and illustrations that make information more accessible and engaging, leading to better customer understanding and engagement.

Professionalism and Credibility:

Professionally designed graphics create a positive impression and convey a sense of credibility and professionalism. Poorly designed visuals can be a turnoff for customers, while well-designed graphics can instil confidence and trust. Graphics design services in India can help businesses create visually appealing graphics that elevate their brand image and enhance their overall credibility in the market.

Website Design and User Experience:

In the digital era, a website is often the first point of contact between a business and its customers. Graphics design plays a vital role in website design, ensuring that the website is visually appealing, easy to navigate, and user-friendly. A well-designed website enhances the user experience, leading to increased engagement, longer visit durations, and higher conversion rates.

Social Media and Digital Marketing:

Graphics design is crucial for social media and digital marketing success. Eye-catching graphics are essential for creating impactful social media posts, ads, and banners that capture the attention of users in crowded online spaces. Graphics design services in India can create visually stunning social media graphics that help businesses stand out and drive engagement, website traffic, and sales.

Product Packaging and Labelling:

Graphics design plays a critical role in product packaging and labelling. Well-designed packaging can be a differentiating factor in a competitive market, capturing the attention of potential customers and influencing their purchase decisions. Graphics design services in India can create visually appealing product packaging and labelling that conveys the brand’s value proposition and enhances the product’s perceived value.

Creativity and Innovation:

Graphics design is all about creativity and innovation. It allows businesses to think outside the box and come up with unique and visually appealing solutions to captivate their audience. Graphics design services in India are known for their creative prowess, helping businesses break through the clutter and stand out in the market.

Reasons to Avail Graphic Designing Services in India

Cost-Effectiveness:

Graphics design services in India are not only known for their quality but also for their cost-effectiveness. Outsourcing graphics design services to India can provide significant cost savings for businesses compared to hiring an in-house design team or opting for expensive design services in other countries. This cost advantage allows businesses to invest in other areas of their operations while still getting high-quality graphic design solutions.

Flexibility and Scalability:

Graphics design services in India offer flexibility and scalability to businesses. Businesses can avail of graphics design services as per their requirements, whether it’s a one-time project or an ongoing design support requirement. Additionally, as businesses grow, graphics design services in India can easily scale up their operations to accommodate increased design needs, making it a convenient option for businesses of all sizes.

Expertise and Skill:

Graphics design services in India are backed by a pool of talented and skilled graphic designers who are proficient in various design tools and techniques. These designers bring their expertise and creativity to create designs that are tailored to meet the specific needs of businesses. Graphics design services in India are known for their attention to detail, innovation, and understanding of the latest design trends, ensuring that businesses get the best-in-class design solutions.

Understanding Local Market:

Graphics design service providers in India can create designs that resonate with the local audience, helping businesses connect with their customers on a deeper level.

Conclusion

In today’s competitive business landscape, graphics design has become an indispensable element of success. Graphics design services in India, especially in cities like Ludhiana in Punjab, offer businesses a range of benefits, including cost-effectiveness, creativity, scalability, local market understanding, and expertise. By leveraging the power of graphics design, businesses can create visually appealing branding materials, websites, social media graphics, product packaging, and more, that captivate their audience, enhance their brand image, and drive customer engagement and sales. Investing in graphics design services in India can be a strategic move for businesses looking to boost their overall success and stay ahead in today’s visual-driven world. So, unlock the power of graphics design and take your business to new heights of success!

As more and more people rely on the internet to find products and services, businesses must ensure that their websites...

As more and more people rely on the internet to find products and services, businesses must ensure that their websites rank well in search engine results pages (SERPs). That’s where Search Engine Optimization (SEO) comes into the picture. In this blog post, we’ll discuss why your business absolutely needs SEO and how SEO services offered by Digital Kangaroos- the premier web development and SEO agency in Punjab, Delhi, California can help you achieve your goals.

The Main Objective of SEO

The primary objective of SEO is to improve a website’s visibility in search engine results pages. When a user enters a query into a search engine, they are presented with a list of results that are relevant to their search. The goal of SEO is to ensure that your website appears at the top of the list when users search for keywords related to your business.

SEO involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. This, in turn, helps to increase the website’s ranking in SERPs. By ranking higher in search results, your website will receive more traffic, which can translate into more leads and sales.

Why Your Business Absolutely Needs SEO

Now that we understand the main objective of SEO, let’s take a closer look at why your business absolutely needs it.

Increased Visibility

As we mentioned earlier, SEO is all about improving your website’s visibility in search results. When your website appears at the top of the list, it is more likely to be clicked on by users.  This increased visibility can lead to generating more traffic for your business website, which eventually translates into more leads, conversions, and sales.

Better User Experience

SEO is not just about optimizing your website for SERP. It has a lot to do with enhancing the user experience on your website by optimizing the structure as well as website content.

This, in turn, can lead to longer visit times, lower bounce rates, and higher conversion rates.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way to promote your business online.Unlike paid advertising, which requires ongoing investment, the benefits of SEO can be long-lasting. Once your website is optimized for search engines, it can continue to rank well for months or even years to come if the content is timeless.

Competitive Advantage

In the day and age of digital, it is essential to stay ahead of the competition. The investment in SEO helps you gain a competitive advantage over your competitors. If other businesses in your industry are not investing in SEO, you can use this to your advantage by ranking higher in search results and attracting more traffic to your website.

Increased Trust and Credibility

It gets a lot easier to build trust and credibility with your customers by achieving top ranks in search engines. Users tend to trust websites that appear at the top of the list more than those that appear further down. By investing in SEO, you can demonstrate to your audience that you are a reputable and trustworthy business.

If you’re looking for SEO services, Digital Kangaroos is a premier web development and digital marketing agency that offers a range of services to help businesses improve their online presence. These services can help you with everything from keyword research and on-page optimization to link building and content creation.

Here are some reasons why you should consider seeking SEO services from Digital Kangaroos:

Experience and Expertise

Digital Kangaroos has a team of experienced and highly skilled SEO experts who have worked with businesses of all sizes and in various industries. They have a deep understanding of SEO and keep up-to-date with the latest industry trends and best practices to ensure that their clients receive the best possible service.

Customized SEO Strategies

Digital Kangaroos understands that every business is unique and has its own set of goals and objectives. That’s why they develop customized SEO strategies tailored to each client’s specific needs and objectives. This approach ensures that their clients receive the best possible results.

Holistic Approach

Digital Kangaroos takes a holistic approach to SEO, which involves optimizing various elements of a website, including its content, structure, and code, to make it more attractive to search engines. By taking a comprehensive approach to SEO, they are able to achieve better results for their clients.

Proven Track Record

Digital Kangaroos has a proven track record of success in delivering results for their clients and has helped them achieve better search engine rankings, more website traffic, and increased leads and sales.

Transparency and Communication

Digital Kangaroos believes in transparency and communication and keeps their clients informed throughout the entire SEO process. They provide regular updates on the progress of their client’s campaigns and are always available to answer any questions or concerns their clients may have.

In a nutshell, Digital Kangaroos with its experience, expertise, holistic approach, proven track record, and commitment to transparency and communication is a trusted partner for businesses looking to improve their SEO performance.

Are you considering building a Shopify website for your business but not sure of your choice? Are you wondering if Shopify is...

Are you considering building a Shopify website for your business but not sure of your choice? Are you wondering if Shopify is the right platform for building an e-commerce web store?

If that’s the case, you have landed at the right place because we will help you with all your answers.

Benefits of Building a Shopify Store:

Easy Setup:

Shopify provides an easy-to-use platform for building an online store, which makes it an ideal choice for beginners who have little to no coding experience.

Professional-looking Design:

Shopify offers a wide range of themes and templates that can be customized to create a professional-looking online store.

Mobile Responsive:

Shopify stores are mobile responsive, which means they can be viewed on any device, including smartphones and tablets.

Payment options:

Shopify supports a wide range of payment options, including credit cards, PayPal, Apple Pay, and more.

Security:

Shopify takes care of all the security and hosting needs, ensuring that your store is safe and secure.

Marketing Tools:

Shopify provides a range of marketing tools to help you promote your store, including social media integration, email marketing, and more.

Analytics:

Shopify provides detailed analytics that can help you track your store’s performance and make data-driven decisions to improve sales.

Scalability:

Shopify can handle large volumes of traffic and transactions, making it a suitable platform for growing businesses.

Overall, building a Shopify store can save you time and effort, while providing you with the tools you need to run a successful online business.

Having understood the benefits of owning a Shopify store for your E-commerce business, you must now be wondering where to start.

Selecting the right Shopify Partner Agency for your Business

Choosing the right Shopify partner agency can make all the difference in ensuring your website is built to your specifications and optimised for success.

In this blog post, we’ll discuss some important questions to ask before choosing a Shopify partner company for your business.

What is their experience with Shopify? It’s important to choose a company that has extensive experience working with Shopify. Ask about their previous projects, client testimonials, and case studies to get an idea of their level of expertise.

What is their process for building a Shopify website? A good Shopify partner agency will have a clearly defined process for building a Shopify website. Ask about their design and development process, timeline, and communication strategy to ensure that they can deliver your project on time and within budget.

Do they have experience with Shopify Plus? If you have a larger business or expect high traffic volumes, Shopify Plus may suit you better for your needs. Ensure that the partner company has experience working with Shopify Plus and can provide guidance on the best features and apps to use.

Do they offer Shopify development services in your area? If you’re looking for a local partner, ensure that the company has experience working in your area. For example, if you’re located in Punjab, look for a Shopify partner company in Punjab, or one that has experience building Shopify websites in India.

Do they offer ongoing support and maintenance? After your website is built, ongoing support and maintenance will be critical to ensure that it remains optimized and up-to-date. Ask about their ongoing support and maintenance packages to ensure that you have the support you need in the long term.

Conclusion

Choosing the right Shopify partner agency is essential to the success of your website. By asking the right questions and conducting proper due diligence, you can ensure that you select a partner company that is right for your business needs.

If you’re looking for a Shopify partner agency in Punjab or India, consider Digital Kangaroos. We have extensive experience working with Shopify and Shopify Plus and offer a range of development and marketing services to help your business succeed. Contact us today to learn more.

Are you ready to build a successful Shopify website for your business? Contact Digital Kangaroos today to learn more about our Shopify development services in Punjab and India. Let us help you build a website that drives traffic, engages customers, and generates sales.

In today’s digital age, having a business website is crucial for any business looking to succeed. A website is not...

In today’s digital age, having a business website is crucial for any business looking to succeed. A website is not just a tool for providing information about your products or services, but it’s also a powerful marketing tool that can help you attract and retain customers. A well-designed business website can help increase brand awareness, generate leads, and boost sales.

At Digital Kangaroos, we understand the importance of a well-designed business website. In this blog, we will discuss everything you should know about business website design.

Why Does Your Business Need a Website?

A website is the first impression that potential customers will have of your business in the online world, and it can make or break their decision to do business with you. A well-designed website with good functionality can help you:

Establish Credibility:

A professional-looking website can help establish your business’s credibility and legitimacy. It shows that you are serious about your business and that you are invested in providing your customers with the best experience.

Increase Visibility:

A website can help you reach a wider audience and increase your visibility. With the right SEO strategies, your website can rank higher in search engine results, making it easier for potential customers to find you.

Showcase Your Products or Services:

A website allows you to showcase your products or services and provide potential customers with all the information they need to make a purchase decision.

Build Relationships with Customers:

A website can also help you build relationships with your customers by providing them with a platform to interact with your business and providing them with valuable content.

Elements of a Well-Designed Business Website

A well-designed business website should have the following elements:

A Clear and Concise Message:

Your website should have a clear and concise message that communicates what your business is about and what you offer.

Branding:

Your website should reflect your brand identity. Use your company logo, brand colors, and fonts to create a consistent look and feel. Ensure that your website’s design aligns with your brand values and messaging.

Easy Navigation:

Your website should be easy to navigate, with clear menus and a user-friendly interface.

Responsive Design:

Your website should be responsive, meaning it should be optimized for all devices, including desktops, laptops, tablets, and smartphones.

High-Quality Content:

Your website should have high-quality content that provides value to your customers and showcases your expertise. Use pertinent keywords to optimize your content for search engines. Remember that your content should be informative and engaging, not just promotional.

Call-to-Action (CTA):

Your website should have clear calls-to-action that encourage visitors to take action, such as making a purchase or filling out a contact form.

Security:

Security is a critical aspect of any business website. Ensure that your website has an SSL certificate and is hosted on a secure server. This will protect your customers’ data and help build trust with your audience.

Search Engine Optimization (SEO):

SEO is an essential aspect of business website design. Your website should be optimized for search engines to improve its visibility and reach. Use relevant keywords, meta descriptions, and alt tags to make your website more searchable.

Tips for Choosing the Right Web Design Agency

Choosing the right web design agency is crucial for the success of your business website. Here are some tips for choosing the right web design agency:

Look for experience:

Choose a web design agency with a lot of experience in designing websites for businesses similar to yours.

Check their portfolio:

You can ask for the agency’s portfolio to see if they have designed websites that align with your business’s style and goals.

Check their reviews:

Look for reviews and testimonials from previous clients to get an idea of the agency’s reputation and customer service.

Communication:

Choose an agency that communicates effectively and provides regular updates throughout the design process.

Price:

Consider the agency’s pricing and ensure that it aligns with your budget.

Where to Find Business Website Design Services

At Digital Kangaroos, we offer professional and affordable business website design services. Our team of experienced web designers can create a custom website that aligns with your business’s goals and objectives. We offer web design services in Ludhiana, Punjab, Delhi, and other locations. Contact us today to discuss web designing requirements for your business.

In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both...

In the world of content marketing, there are two terms that are frequently used: cornerstone content and evergreen content. Both types of content are crucial for building a successful content marketing strategy, but they serve different purposes. In this blog, we’ll explore the differences between cornerstone content and evergreen content, and why they both matter for your content marketing services in Ludhiana, Punjab.

First, let’s define what we mean by cornerstone content and evergreen content. Cornerstone content is the foundation of your website or blog. The content represents your brand, sets you apart from your competitors, and showcases your expertise. This type of content is typically long-form and in-depth, and it covers topics that are central to your business.

On the other hand, evergreen content is content that remains relevant over time. It’s the content that you can create once and continue to drive traffic to your site for years to come. This type of content is typically more general in nature and covers topics that are always in demand.

Now that we understand what these terms mean, let’s dive deeper into the differences between them.

Purpose

The purpose of cornerstone content is to establish your brand and build authority in your industry. It’s the content that showcases your unique perspective and expertise. It’s also the content that you’ll want to rank highly in search engine results, as it’s the foundation of your website.

On the other hand, the purpose of evergreen content is to drive traffic to your site over time. This type of content should be optimized for search engines and should cover topics that people are always searching for.

Format

Cornerstone content is typically long-form, and in-depth, and may include multimedia elements like videos and infographics. This type of content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry.

On the other hand, evergreen content is crisp, doesn’t go out of style, and stays relevant for a long period of time. It may include multimedia elements, but they’re not as crucial to its success as they are for cornerstone content. This type of content is meant to be easily digestible and shareable, so people will continue to come back to your site.

Topics

Cornerstone content should cover topics that are central to your business and that you’re an expert in. This type of content should be unique to your brand and should showcase your unique perspective.

Evergreen content, on the other hand, should cover topics that are always in demand. These could be topics that people are always searching for, like “how to lose weight” or “how to start a blog.” This type of content should be relevant to your industry, but it doesn’t necessarily have to be unique to your brand.

Timeframe

Cornerstone content takes a lot of time and effort to create, but it’s worth it because it establishes your brand as an authority in your industry. This type of content should be updated regularly to ensure that it remains relevant and up-to-date.

Evergreen content, on the other hand, should be created once and continue to drive traffic to your site for years to come. This type of content may need to be updated periodically, but it doesn’t require as much ongoing maintenance as cornerstone content.

So, which type of content is more important? The truth is, that both types are crucial for building a successful content marketing strategy. Cornerstone content establishes your brand and builds authority in your industry, while evergreen content drives traffic to your site over time.

As a content marketing agency in Ludhiana, Punjab, it’s essential to create both types of content for your clients. At Digital Kangaroos, we understand the importance of both cornerstone and evergreen content, and we work with our clients to create a content marketing strategy that drives growth and offers maximum return on investment (ROI).

India’s largest platform for women-led businesses is ready to take off on March 10, 2023. Business Women Expo 2023 (BWE-2023) will be...

India’s largest platform for women-led businesses is ready to take off on March 10, 2023. Business Women Expo 2023 (BWE-2023) will be held at HITEX, Hyderabad for 3 days from March 10th to March 12th, 2023.

The exhibition aims to enable women across industries to meet, collaborate, and celebrate women-led businesses. It will provide opportunities and exposure to the world of entrepreneurship for women across all professions. At BWE-2023, over 250 women entrepreneurs from all over India will showcase their products and services, and we are proud to be one of them. Our founder, Sania Gupta, will be participating in the Business Women Expo 2023, representing Digital Kangaroos– her innovative web development and digital marketing startup.

We, at Digital Kangaroos, understand that brand building is crucial for businesses to succeed in the online landscape. A strong brand can help businesses differentiate themselves from their competitors, establish credibility, and build customer loyalty.

We are experts in providing brand-building solutions, innovative digital marketing, and web development services to help businesses succeed in the online space. Our primary focus is on delivering top-notch services that meet the unique needs of each client. We develop customized strategies for our clients by understanding their business goals and helping them achieve their ambitions.

Being in this industry for 5+ years, we understand the pulse of the businesses across verticals and come up with creative and out-of-the-box ideas and strategies to build and promote the brand.

Our creative fluids are always flowing and often reflected in our work, and that’s what sets us apart from the rest of the monotonous industry.

We have a dedicated and experienced team in-house that successfully converts the on-paper strategies to reality.

We have successfully helped several businesses establish their digital presence and enhance their brand value. We started in Ludhiana, Punjab, and expanded our services not only to different cities in India but also to other countries.

We have a diversified portfolio and cater to clients across different industries like apparel, fashion, beverages, fitness, makeup, industry manufacturers, doctors, schools, and much more. That’s not all, we have marked our presence across continents in 7+ countries and we are just getting started.

We will be presenting our range of services from brand building to digital marketing, including social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), content marketing, product photography, and performance marketing. We will also be demonstrating our web development services, which include website designing, corporate website development, and e-commerce website development.

We are also looking forward to learning from other female entrepreneurs at BWE-2023. The exhibition offers an excellent platform to network and connect with other industry experts, exchange ideas and experiences, and gain new perspectives on emerging trends and challenges.

Our team of experts will be available at our booth to answer any questions and provide insights into how we can help businesses achieve their digital marketing and web development goals. We encourage all attendees and people living in and around the Hyderabad region to visit our booth and learn more about how Digital Kangaroos can help them grow their businesses in the digital space.

See you at the Business Women Expo 2023!

From everything ranging from personal blogs to online stores, a WordPress website is the way to go. The 2022 statistics show that...

From everything ranging from personal blogs to online stores, a WordPress website is the way to go. The 2022 statistics show that 43.2% of online websites are in WordPress. The beauty of WordPress is that it can be extended and customized to suit your needs with the use of plugins. If you still do not have a WordPress website, this is your sign to contact the best WordPress website development company. 

What is a Plugin?

WordPress plugins add functionality to your WordPress website that may not be present in the default WordPress theme. There are thousands of plugins available, each with its specific feature. They can help you add features such as contact forms, social media sharing, and e-commerce functionality to your site.

A leading WordPress website development company in Ludhiana suggests some WordPress plugins that can take your WordPress website to the next level. 

WordPress Website Plugins:

Contact Form 7

Contact Form 7 is a popular plugin enabling you to add contact forms to your WordPress website. It’s easy to use and highly customizable, making it an ideal choice for adding a contact form to your site. Have a conversation with the best WordPress web design company to understand the use of different WordPress plugins. Besides contact forms, Contact Form 7 has been used in other fields as well, including text fields, email fields, and more. 

Jetpack

Jetpack is a comprehensive plugin that offers a wide range of features for your WordPress site. It includes security features, performance optimization, and a variety of other enhancements to help you get the most out of your WordPress website. Site scans, security scans, and automatic backups are the most popular Jetpack plugin features.

Yoast SEO

Yoast SEO is a powerful plugin that can help you optimize your site for search engines. It offers a range of features, including keyword analysis, content optimization, and sitemap creation. This plugin can help you ensure that your site is search engine optimised and that it has the best possible chance of ranking highly in search results.

WooCommerce

WooCommerce is the most predominant WordPress plugin that helps you create an online store on the WordPress website. It offers a range of features, including product management, payment gateways, shipping options, and more. With the assistance of the Best WordPress web design company in Ludhiana, you can create a fully integrated online store and start selling products online.

Gravity Forms

Gravity Forms, like Contact Form 7, is a great alternative for adding contact forms to the WordPress website. However, it is a premium WordPress plugin. Besides contact forms, you can even create survey and email forms. 

Social Warfare

As the name suggests, the Social Warfare plugin has everything to do with social media. With this WordPress plugin, you can add social sharing buttons to your WordPress website. Digital Kangaroos, one of the leading WordPress web design companies in Punjab, assists you in choosing the best customization option. With Social Warfare, you can make it easy for your visitors to share your content on social media, which can help you increase your reach and attract more visitors to your site.

Better WordPress Security

Security is a considerable concern for online websites. According to expert insights, 70% of system intrusions are malware. Out of which, 65% are backdoor malware. Better WordPress Security is a plugin that can help keep your WordPress site secure. It offers a range of security features, including firewall protection, two-factor authentication, and more. Better WordPress Security is the best security plugin against hackers and phishing.

W3 Total Cache

With the W3 Total Cache plugin, you can optimize the WordPress website performance. Cache memory stores the user’s data to get quick results when searching the same website. It reduces the website loading time. Thus, increasing user credibility. A leading WordPress web design company would ensure that your website is fast and responsive, which can help you attract more visitors and improve your search engine rankings.

WP Super Cache

WP Super Cache is a caching plugin that can help speed up your WordPress site. It generates static HTML files from your dynamic WordPress site, which reduces the load on your server and helps your site load faster for your visitors.

SumoMe

SumoMe is a suite of tools that can help you grow your website traffic and improve your website’s functionality. It includes features like email opt-ins, social sharing, and heat mapping. 

All in One Schema.org Rich Snippets

All in One Schema.org Rich Snippets is a plugin that can help improve your website’s visibility in search engine results pages (SERPs) by adding schema markup to your website. Schema markup provides search engines with information about the content on your website, which can help your site rank higher in search results. You can change information like meta descriptions and title tags on each page with All in One Schema.org Rich Snippets. 

OptinMonster

Popup forms are a great option to enhance lead generation and email signups. OptinMonster helps you design and build visuals suitable to your message and brand. You can even set triggers for when you want your pop-ups to appear in front of website visitors. OptinMonster helps you grow your email list by creating beautiful opt-in forms. You can even consult the leading digital marketing agency to enhance your email marketing strategy.

WPForms

It is the easiest WordPress plugin for beginners. WPForms is a code-free-drag-and-drop form builder that makes it easy to create custom forms for your WordPress site. The plugin has both premium and free features. The free version includes CAPTCHA, email notifications, and more. 

NextGEN Gallery

NextGEN Gallery is a plugin that makes it easy to create beautiful photo and image galleries for your WordPress website. It offers a range of features, including customizable lightboxes, slideshow effects, and more.

These are just a few more plugins that can enhance the functionality of your WordPress site. With so many plugins available, you’re sure to find the perfect one to suit your needs! And if it seems to get overwhelming, you can consult the best WordPress web design company in Ludhiana for WordPress website advice. 

Concluding Thoughts 

In conclusion, there are numerous plugins available that can help enhance the functionality of your WordPress site. From caching plugins to form builders, photo galleries, and more, there’s a plugin out there to suit every need. Some of the best plugins include Yoast SEO, Jetpack, Gravity Forms, Akismet, and WooCommerce. 

These plugins can help improve your site’s search engine optimization, speed, security, and functionality. Whether you’re just starting with your WordPress site or looking to improve an existing one, Digital Kangaroos is here to help you!

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to...

In 2023 and the coming years, Digital marketing is nothing without images. On-fleek photography and videography not only help to generate aesthetic vibes but also effectively communicate your message to the audience. From product photos to infographics, there are many different types of images that you can use in your digital marketing strategy.

Statistics show that Twitter posts with images drive 150% more engagement and over 55% of people retain more information when paired with an image.

No matter a startup or an established business, everyone needs to make strategic changes now and then. And that is when you need the best digital marketing agency to help you generate good ROI. So, let’s get started and learn how to use images in your digital marketing strategy.

Tips to Enhance Image Use in Digital Marketing

Choose Relevant Images

Our brain can identify an image in less than 13 milliseconds than the verbal content. Thus, making it crucial to add pertinent content to the images.

Want to start adding relevant images to your digital marketing strategy? Highlighting your USP in the landing page images seems like an excellent way.

Use High-Quality Images

The quality of your images is the deciding factor in how well they perform in your digital marketing. Research presented at the 4th International Conference on Information Management claimed that the most liked posts on Facebook displayed ideal brightness, clarity, liveliness, and ingenuity.

Use Original Images

Using original images can help you stand out from competitors and make your brand more memorable. Try to create unique, eye-catching images that showcase your brand and message creatively and engagingly. Referral Rock suggests that on a scale of 1 to 10, original images score a stupendous 9.33 out of 10.

Optimise Images

Different social media platforms accept varying image ratios. Irrelevant image size will give a sloppy look, and users will not give it another glance. Thus, it is crucial to optimize images for all digital platforms. Check the latest post sizes for social media platforms before publishing.

Use Images in Email Marketing

Images can be a powerful tool in your email marketing efforts. They can help you break up large blocks of text, make your emails visually appealing, and help convey your message effectively. Statistics show that nearly two-thirds of readers prefer reading image-based emails rather than verbal content.

Use Images in Blog Posts

Reading loads of verbal content can get mundane. The use of images adds another perspective to your blogs. Make them memorable and informative by using infographics and video content. Oberlo statistics show that there are currently 600 million blogs available. Moreover, websites with blogs noticed 55% more traffic.

Use Images to Showcase Products

If you’re selling products, use images to showcase them in the best light possible. Use high-quality images highlighting the features and benefits of your products. Besides, consider using different angles and styles to make your products stand out.

Use Images for Story-Telling

Images help tell a story and connect with your audience emotionally. Images are a great way to showcase a brand’s personality, ethics, and mission. Movable Ink shares that visual content helps to generate 12 times faster website traffic.

Use Images in Social Media Posts

Social media is a visual medium, so using images in your posts is essential. Ensure your images are eye-catching, visually appealing, and relevant to your message.

Consider using a mix of different image types, such as infographics, graphics, and photos, to keep your posts fresh and engaging. With more than 350 billion images on Facebook, it becomes paramount to make your image stand out from the crowd.

Images in digital marketing campaigns enhance communication with customers.

Types of Digital Content Images

Product Photos

Product photos are an ideal choice to highlight product features and benefits. These photos should be high-quality and well-lit. They further help your products be in the spotlight and get a cut above the rest.

Lifestyle Photos

Lifestyle photos showcase your products in a natural setting and help convey your brand’s personality and values. These photos can help you connect with your audience by depicting your brand story.

Stock Photos

Stock photos are pre-made images that can be purchased and used in marketing campaigns. These photos can be a quick and easy way to add visual interest to your campaigns. However, they do not add uniqueness to your brand. Thus, we at Digital Kangaroos, believe in using authentic visual content rather than stock images.

Infographic Photos

Infographic photos present information in a visual format, making it easier to understand and remember. These images are best for appealingly depicting statistics.

Behind-the-Scenes Photos

Behind-the-scenes photos give your audience a glimpse into the inner workings of your brand. The customers easily connect with the vulnerability and transparency depicted behind the behind-the-scenes.

Employee Photos

Employee photos exhibit your team and help build a personal connection with your audience. These photos are an ideal choice to showcase your relations with your employees and give a glimpse of the working environment.

User-Generated Photos

User-generated photos are photos that are created and shared by your customers. These photos can help build trust and credibility and can be used to showcase your products and services in a real-world setting.

Ready for Visual Content Marketing?

Understanding different kinds of images and their role in digital marketing can do wonders for your ROI. With these tips, you’ll be able to effectively use images in your digital marketing strategy and connect with your audience in a meaningful way.

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize...

It is the third week of January 2023, and Google decided it is time for the dusk of Google Optimize and Optimize 360. It means the website testing and personalization features will no longer be available after 30 September 2023. 

But before going into details, let’s understand the concept of Optimize and Optimize 360. 

Google Optimize 

Google Optimize is a free website optimization tool that allows businesses to conduct A/B and multivariate testing on their website to improve user experience and conversion rates. It integrates with Google Analytics to provide real-time data and insights on visitor behavior and can be used to test changes to headlines, images, and other elements of a website.

Google Optimize 360

Google Optimize 360 is a paid version of Google Optimize that includes additional features such as personalized experiences, integration with Google Tag Manager, and advanced reporting capabilities. It also includes access to customer support and a dedicated account manager.

In addition, Google Optimize 360 can do more complex testing and personalization, such as multivariate testing, server-side testing, and cross-domain testing. It has additional integrations with other Google marketing tools, such as Google Ads, Google Analytics, and Google Tag Manager.

Google Analytics 4

Launched on October 14, 2020, Google Analytics 4 became the new universal analytics. With constant updates in GA4, Google has always thought of the future and enhancing user experience. 

The latest Google Analytics 4 update was on 10 January 2023, with new e-commerce dimensions and metrics. As stated by Google, the GA4 now offers item-scoped and event-scoped versions of all e-commerce metrics to help businesses analyze all the important e-commerce interactions. 

The item-scoped dimensions will give an item count, whereas the event-scoped dimensions will give a count of purchase events. 

Why did Google decide to Shut Down Optimize?

They have decided to continue improving the customer experience for all business types and investigate further A/B testing. The Optimize solutions, as of now, do not have the experimentation features and Google has decided to add just that in GA4. 

Google also advises users to download all the historical data before September 30 via Export your Optimize Report Data. The information would not be available after the Optimize sunset. 

Contract Renewal of Google Optimize 

All those who want to renew the Google Analytics 360 contract can do so before September 30, but the contract will automatically terminate on September 30, 2023. 

However, those with Google Analytics 4 contracts are not eligible for Optimize 360 contracts. Although, they can access the features through GA4 integration. 

Besides, all the users who have Google Optimize 360 contracts valid past September 30, 2023, will terminate on the said date. 

Some marketers have shown their dismay at the Google Optimize changes. Greg Finn, Director of Marketing for Cypress North, expressed his views on Twitter on January 23, 2023. 

What does it mean? 

It is a matter of time before we see the results of the Google Optimize changes and what benefits it will bring for businesses. Despite some saddened users, people are excited to see the changes Google Analytics brings to conversion rate optimization (CRO) tools. 

If you have questions regarding CRO tools or just looking to enhance your website conversion rates, contact Digital Kangaroos, one of the leading web development and digital marketing agencies in Ludhiana. 

Stay tuned for more latest updates! 

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI...

ChatGPT, Generative Pre-trained Transformer, is a new-age chatbot developed by OpenAI and was officially released on November 30, 2022. OpenAI is a San Francisco-based startup founded by sharks like Elon Musk and Sam Altman that conducts research in the field of artificial intelligence intending to develop a friendly AI that will benefit humanity as a whole. It gathered a tremendous response from users worldwide within a few days of its launch, and it is still a part of every tech geek’s conversation. The fact that it can generate human-like text and converse just like a human, makes it different from other monotonous chatbots. Other than ChatGPT, OpenAI has also developed DALL-E 2, a deep-learning model that can generate images from text descriptions. It can be used to generate images for video games, virtual reality, augmented reality, and 3D modeling. The team OpenAI is working actively on it to improve and refine it more. 

Currently, ChatGPT is working on the GPT-3.5 version, and it’s more of a prototype that was launched so that people could play along with it and the chatbot could be trained on the actual data sets. With the sheer accuracy and range provided by this version, one can’t imagine what the next generation of GPT-4.0 will bring along. 

The ChatGPT can be used in all sorts of fields for a variety of purposes. Students can use it to create assignments and solve complex problems. IT professionals can use it for programming and finding code bugs. Marketers can use it to generate blogs and content. Not just this, ChatGPT can also generate poems, scripts, songs, and short stories in a range of emotions and senses. 

Well, that is not all, ChatGPT is not just another chatbot but few people opine that it might even replace its competitor Google shortly. The fact that ChatGPT communicates with an individual, remembers the previous chat, and generates quick, relevant, and concise responses makes it superior to Google search. In the case of Google search, it shows multiple site links and the user has to spend some time to find the relevant answer that suits his requirements, unlike ChatGPT which is more direct, clear, and concise with its results. Having said that, Google, being a monopoly, will also not drop its guard easily and it is said to be working intensively on a chatbot of its own called LaMDA, or Language Model for Dialogue Applications. Also, Google Search might be irrelevant in the future, which would make Google replace its whole structure as Google Search alone is generating 80% of its revenue from digital ads. The same will also make it difficult for digital marketers to understand and adapt to the new digital space in order to survive this change. 

ChatGPT is undeniably good already and it’s just going to get better with time. But the main question here is

Are We Even Ready for It? 

The fact that it is going to affect the job market is evident, no matter how much it is denied, it is a harsh truth. The day is not far when technologies like artificial intelligence, machine learning, and automation will take over most manual jobs across all fields. Interestingly, it will also create new jobs that are not even known right now. One needs to be a pioneer and expert in their field and adapt to the changes in order to sustain and survive the new times. The quick and concise response from a computer program is making humans go gaga about it, but the fact is that it can limit the human thought process in the long run as everyone will keep on relying on it even for the smallest of things. Moreover, it will also restrict creativity since automated content generators will dominate future content, and the internet is expected to flood with mediocre content.

For those who do not understand the technology, ChatGPT at this point, is like a child learning languages from people around and getting trained and just like a child, ChatGPT is not conscious, at least as of now. This is just not about jobs anymore at this point, but what if they outsmart its developers and turn out to be something we don’t want it to be? It sounds like a Hollywood fiction movie, but how this technology will evolve, no one really knows.

At last, although it is extremely important to improvise and innovate the technology for betterment and convenience of humanity, it is evident that, with all these advancements, we are making it difficult for mankind to sustain and the question we need to ask ourselves is:

Are We Digging Our Own Graves?

Also, check out our blog on DALL-E 2, another next-generation venture by OpenAI.

Stay tuned with Digital Kangaroos, a leading web development and software development company in Ludhiana, for the latest news and trends in the tech space.

Are you looking for a way to add a unique twist to your WordPress blog? Look no further than the...

Are you looking for a way to add a unique twist to your WordPress blog? Look no further than the new video chapter update on WordPress. 

WordPress has been known for its wide array of features that allow bloggers to customize their blog posts to fit their unique needs. It comes up with a new update every now and then to enhance user experience and increase website engagement.

Now, with the latest update, WordPress is taking it one step further—adding the ability for bloggers to embed interactive videos directly into their posts. In this article, we’ll look at how you can use this feature on your WordPress blog to maximize reader engagement and make your blog stand out from the crowd.

What is WordPress?

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch or to improve an existing website. It is free and open-source software released under the GPL.

It was first released in 2003 and has since become one of the most popular CMS platforms in the world, powering millions of websites. WordPress is a powerful and user-friendly CMS used to create and manage a wide range of websites. It is flexible, customizable, and has a large developer community, making it an excellent choice for those looking to build and optimize a website.

The New Video Chapter Update

The WordPress update 6.1 is a great new addition to the digital world, launched in November 2022. The template editor, built with patterns, global styles, blocks and design tools, themes, and wider adoption gave better editing access to the theme.json editing. 

Previously WordPress allowed you to easily embed videos from popular online video-sharing sites like YouTube and Vimeo into your blog posts. You only had to paste the URL of the video into the “Insert Video” dialog box, and WordPress would automatically embed the video into your post.

This feature is especially useful for bloggers who want to share their favourite videos with their readers without having to host the videos themselves. It also makes it easy to include videos in your blog posts without worrying about coding or other technical details.

The WordPress video feature is available for all business, eCommerce, and premium plan holders. And for the ones with a self-hosted site, they have the option to use Jetpack VideoPress. 

But typically focussing on the new video update announced on December 21, 2022, by WordPress, here is what you need to know. This feature is an enhanced version of the VideoPress feature, launched in April 2022. 

Now it is possible to add chapters to the videos. With this streamlined and easy-to-use interface, the readers can hover over the video timeline, and they will see the name of that particular step. By clicking on the timeline, they will directly be sent to that part of the video. 

Source: WordPress

How to Add New Chapters to the Video?

Adding chapters to your videos is a great way to improve the user experience on your site. By allowing users to jump to specific sections of your video, you can help them find the information they’re looking for more quickly and easily.

To add chapters to your videos, simply edit the post or page containing the video and click on the “Add Chapters” button above the video player. This will open a dialog box where you can enter the start and end times for each chapter, as well as a title and description.

Once you’ve added all of your chapters, they will appear as thumbnail images beneath the video player, which users can click on to jump to that section of the video. You can also reorder your chapters by drag-and-dropping them in the order you want them to appear.

Benefits of Adding Videos to Your Websites

• Improved Website Performance: The video embedding feature helps improve website performance by reducing the amount of data that needs to be loaded when a user visits a page with video content. This can help improve website speed and reduce loading times.

• Increased Engagement: Videos are often more engaging than other types of content, such as text or images. By adding videos to your site, you can increase user engagement and keep people coming back for more.

• More Control Over Your Content: With the video feature in WordPress, you have more control over your videos. You can choose when and where videos appear on your site, and can also password-protect some videos if you want to restrict access to them.

Other WordPress Features 

In addition to its core features, WordPress also has several advanced features that make it a powerful platform for building websites.

One such feature is its support for multilingual websites. WordPress has built-in support for multiple languages, allowing users to easily create a website in multiple languages and switch between them with a single click. This makes it an excellent choice for businesses and organizations that want to reach a global audience.

WordPress also has a range of built-in security features to protect websites from potential threats. These include regular security updates, password protection, and the ability to create secured user roles and permissions.

Another key feature of WordPress is its search engine optimization (SEO) capabilities. It has many built-in tools and plugins that can help improve a website’s visibility in search engine results, making it easier for potential customers to find the website.

Why Should You Use WordPress?

It has a user-friendly interface that allows users to easily create and manage their website content, including pages, posts, and media. It also has a wide range of features and plugins that can be added to enhance the functionality of a website, such as contact forms, e-commerce capabilities, and SEO tools.

Another advantage of WordPress is its flexibility. It can be used to create almost any type of website, from simple blogs to complex e-commerce stores. It also has a large developer community, which means there are thousands of themes and plugins available to choose from, allowing users to customize the look and feel of their website to match their brand and style.

If you are looking for a web development agency in Ludhiana, India. Digital Kangaroos is the perfect choice for you. Our developers have extensive experience building personalized WordPress websites.

Get in touch with us to get your website ready at competitive prices!

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2....

After its success with DALL-E, launched in January 2021, Open AI returned with a bang with improved AI- DALL-E 2. It has gained hype amongst digital marketers ever since.

DALL-E 2 was released as a research project with a never-ending waitlist. However, they did open-source CLIP, which forms the basis of DALL-E 2. On 19 May 2022, Open AI tweeted that DALL-E 2 will be onboarding 1000 people each week and will continue to enhance the system.

On 28 September 2022, Open AI posted a blog stating that they were removing the waitlist for DALL-E 2. With this new release, people hurtled to DALL-E 2, and as of 7 January 2023, DALL-E 2 has over 3 million users generating 4 million images every day. 

So if you are interested in knowing more about what DALL-E 2 is and how to use DALL-E 2, stay with us till the end. Because we’ve got something insightful to share with you. 

What is DALL-E 2?

DALL-E 2 is a groundbreaking artificial intelligence (AI) system developed by OpenAI that is capable of generating high-quality images from textual descriptions. The AI is programmed in a way that starts with small dots and develops an image, understanding the image description, via a process known as diffusion. 

DALL-E 2 is better than DALL-E in image processing and resolution. Below is an example of the same output generated by DALL-E and DALL-E 2. 

Source: Open AI

How Does DALL-E 2 Work?

The functioning of DALL-E 2 follows three concepts:

• CLIP

The clipping process helps to combine image-caption and create image-text embeddings.

• PRIOR

The CLIP embedding is sent to the diffusion prior to producing an image embedding. 

• DECODER (UNCLIP)

As the name suggests, the decoder, or the unclip, decodes the embedded message. The embedded image is sent to the diffusion decoder to produce the final image result. 

Source: Open AI

Features of DALL-E 2

1. The ability to generate high-quality images from text descriptions, including both realistic and stylized images.

2. The ability to generate images of objects and scenes that are not present in the training data allows for the creation of novel and unique images.

3. The use of a transformer-based architecture enables the model to effectively process long-range dependencies and generate images that are coherent and consistent with the input text.

4. The ability to generate images of various sizes and resolutions, depending on the needs of the user.

5. The use of a multi-modal and hierarchical latent space allows the model to generate a wide range of images with a variety of shapes, sizes, and textures.

6. The ability to generate images with fine-grained details, such as facial expressions and intricate patterns, allows for the creation of highly realistic and visually appealing images.

7. DALL-E 2 is designed to create related images from a provided image, varying in size and orientation.

8. DALL-E 2 can expand the original image to give it a wider orientation, yet stand true to the original image. 

9. It can add/remove components from an existing image. It is also designed in a way to add shadows, reflections, and textures according to the added components. 

Source: Open AI

10. DALL-E 2 has a feature called text diff. With this feature, DALL-E 2 can change one image to another.

11. With the interpolation feature, DALL-E 2 can show the “ageing back” of a particular image. 

Limitations and Risks of DALL-E 2

We have discussed the positive aspects of DALL-E 2, now let’s move on to the risks and limitations. 

• Misleading Audience 

Creating digital images via DALL-E 2 and not disclosing the involvement of AI in your work is against the content policy of Open AI. 

With the DALL-E subscription you can remove the watermark, but depicting the work as human-generated will be considered misleading to the audience. 

• Uploading Explicit Content 

Explicit content includes nudity, sexual content, or content depicting/arousing sexual emotions. Open AI has policies against the generation of such content via DALL-E 2. 

• False Information 

Although it is possible to detect the slight difference between deepfake images, DALL-E 2 is programmed to create real-looking images. Creating and spreading false news like wildfire is strictly against DALL-E 2’s policy. 

• Bullying/Harassment 

DALL-E 2 refrains individuals from creating almost genuine photoshopped images and using them to harass or threaten someone. It is against the policy to promote any content that depicts self-harm or encourages one to do so. 

• Spelling Issues 

Although DALL-E 2 is great at generating all kinds of images, it is terrible with spelling. The CLIP embeddings play a major role in the outcome images. If the CLIP embedding is not familiar with the word, it would generate insignificant outputs. 

• Hindered Results 

Melanie Mitchell tweeted that the DALL-E 2’s AI has limited intelligence and is somewhat closer to human-level intelligence but not quite there. It is unable to understand some patterns and generate 100% appropriate results. 

Evan Morikawa shared a tweet depicting the outcomes of two similar prompts and the difference between them. 

Source: Twitter

In Conclusion 

DALL-E 2 is a powerful, creative tool if channelled the right way. However, with constant updates in AI, there will be no such tool to match its power. 

But you, as a user, should be cautious when creating content on DALL-E 2. With all the good aspects comes the negative. But if used in the right way, it is possible to overpower the negatives. 

Stay tuned with Digital Kangaroos, a leading web development company in Ludhiana, and we will be back with the latest blogs on digital marketing and web development.

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all...

Asia’s largest and premier auto show is ready to take off in January 2023. The 16th edition of Auto Expo is all set to take place at the India Expo Mart in Greater Noida from January 13th to January 18th, 2023, while the auto component shows Auto Expo 2023: Components will take place at the Pragati Maidan Complex in New Delhi from January 12th to 15th, 2023. The mega-event brings together the brightest minds in the automotive world to showcase all the best products, technologies, and futuristic concepts.

Talking about the brightest minds, how can we not talk about Happy Steels, one of our clients participating in the Auto Expo 2023? Happy Steels is a leading manufacturer of automotive parts and components with a long history of serving customers worldwide. As the company prepares to participate in Auto Expo 2023 and celebrate its 50th anniversary in the industry, it wanted to establish a new visual identity to showcase its products and services in its Auto Expo campaign.

Our team at Digital Kangaroos had a great time working with Happy Steels on this significant project. We began by working with the company to develop a new visual identity that reflects its position as a trusted, reliable manufacturer and supplier of high-quality automotive parts and components.

One of the key elements of the campaign was to design theme-based banners and posters to showcase the journey of the company over 50 years. Our team brainstormed around the concept for exhibition stall banners and came up with the creative idea of showcasing the values of Happy Steels with Olympic sports.

In addition to the banners, we also designed theme-based promotional materials for Happy Steels for Auto Expo 2023. It includes diaries, catalogues, bags, notepads, and letterheads, that will be handed out for promotion. These materials will help to showcase the company’s journey and get the word out about its participation in the event and its 50th anniversary in the industry.

Next, our team worked together to deliver anew website for Happy Steels. We worked with the company to develop a website from scratch, starting with developing their website content, designing the layout, developing a functional website, and optimizing it for search engines. It included adding detailed pages, blogs, testimonials from satisfied customers, and information about the company’s history and values. The new website showcases Happy Steels’ products and services and provides valuable information for customers and partners. The website features clean and modern design elements, with a focus on usability and accessibility.

Digital Kangaroos is honoured to work with such a respected and well-known client, and we look forward to helping Happy Steels grow and thrive in the future.

That is not all; we also contributed to the success of several other brands in the digital space last year. If you are also looking forward to taking your business to new heights in the new year, you are at the right place.

Digital Kangaroos is your one-stop solution for all your digital needs. We provide a wide range of services such as branding, website designing and development, digital marketing, search engine optimization, etc. Entrepreneurs who wish to expand their businesses and gain the advantages of marketing strategies can contact us.

The New Year is all about looking at your past achievements and striving to achieve more in the coming year....

The New Year is all about looking at your past achievements and striving to achieve more in the coming year. As companies and individuals, we all have achieved milestones and learned something new at every step.

2022: A Year of New Challenges and Triumphs

Over the past year, we have accomplished a great deal and have much to be proud of. Our team of skilled developers has worked tirelessly to deliver top-quality web development services to our clients, and the results speak for themselves.

Some of our standout achievements include the successful launch of several complex and high-traffic websites, the implementation of numerous custom web applications that have greatly improved our client’s businesses, and the establishment of long-term partnerships with satisfied clients.

Embracing the Unknown

We took our web development services up a notch with corporate photography and videography. We are proud to say that we became a Shopify partner this year and hope to achieve much more than that.

Good Elf

We expanded our services not only to different cities in India but also to other countries. Good Elf was one such prestigious client. It is a company based in the United Kingdom that delivers Christmas trees to various cities. To help them extend their business and enter the digital world, we built them a Shopify website with easy-to-use features. A simplified eCommerce website is a promise for better sales and user engagement.

KRUE and Fitspace

We also collaborated with other eCommerce fitness industries based in India, like KRUE and Fitspace. It was our responsibility to build them a user-friendly and aesthetically pleasing website to reach customers beyond the geographical location and drive satisfactory sales. Our team always has kept customer feedback their top priority and yielded solutions incorporating the client’s needs and own creativity. Considering the high competition in the niche market, they relied on us to target the right audience and drive significant revenue.

Happy Group of Companies

Besides that, we also extended our services to many manufacturing industries like Happy Group of Companies (HGOC). It was challenging indeed to give different company websites a uniform look and feel yet maintain their individuality. We came up with the solution of a creating parent company website- Happy Group of Company and integrating it with four children company websites.

We not only developed a perfect corporate website but also helped them with designing various souvenirs for the AutoComp exhibition 2023. What did the designs include and what is the AutoComp exhibition? Stay tuned to find out more!

What’s in store for 2023?

There are never enough milestones if you want to excel in life. With this strategy in mind, we try to up our game and services with the new technologies in the market. The continuously evolving web development and digital marketing sector emerges with new trends and frameworks to provide modern and up-to-date websites to our clients.

2023: A Year Full of Aspirations

Our focus in 2023 will be to offer a streamlined and more comprehensive range of services to become a one-stop shop for all the client’s digital needs.

We aspire to indulge more experience and authenticity with an even bigger team than before. We are focussing on automating our processes for quick and efficient work delivery with project management software. We are chasing better services both in terms of quality and budget.

Our Portfolio

With our remarkable portfolio and up-to-date information about the latest trends and developments, we try to help our customers in every possible way.

Alongside this, customer engagement on our social media channels is another proof of our result-driven digital marketing solutions.

Grateful for the Partnerships

With the end of this year, we are thankful to all our clients for believing in us and continuing their digital journey with us in 2023. We hope that we can make this family even bigger! We are constantly striving to improve and stay up-to-date with the latest trends and technologies in the industry, and this past year has been no exception. Our team has invested in training and professional development opportunities to ensure that we are always delivering the best possible solutions for our clients.

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological...

Web development is experiencing the dawn of new technologies and techniques. In 2023, there is a high chance that technological trends will be a paramount factor in website creation. These trends include the increasing use of artificial intelligence (AI), the rise of accelerated mobile pages (AMPs), the growing popularity of voice search optimization, the adoption of chatbots for customer service, and the trend towards personalizing content for individual users. 

The increasing importance of the mobile user experience and the growth of voice assistants and smart devices drive these trends. Many top-tier web development agencies in India and globally are constantly trying to accommodate these trends to their leverage, yield the best web development service, and enhance drive engagement.

There is a high expectation among web developers for 2023 to be an exciting year to shape the web development field and drive innovation. 

Blockchain Technology has come a long way in recent years and is now being used in a variety of industries, from finance to healthcare to supply chain management. As we look towards 2023, we will likely see more widespread adoption of blockchain technology in web development.

One trend we may see in 2023 is the increased use of blockchain for decentralized applications (DApps). According to Investopedia, DApps are open source and not handled by a single authority. 

That means they are less vulnerable to attacks and outages and are often more transparent and secure. DApps have the potential to revolutionize industries by enabling peer-to-peer transactions and enabling greater control over personal data.

As more and more personal data is being collected and stored online, the increasing cyber crime rates have compelled many web development agencies in India to search for secure and transparent systems for managing digital identities. Blockchain technology has the potential to enable the creation of safe and immutable digital identity records, which could be used for everything from online voting to identity verification.

Progressive Web Apps (PWAs) are web applications that use modern web technologies to deliver a native app-like experience to users. Although it is not a new technology, in 2023, we can expect to see PWAs continue to gain popularity as a web development trend.

One of the main benefits of PWAs is that they are easier to develop and maintain than native apps. Because they are built using standard web technologies, developers can use their existing skills and tools to create PWAs, without the need to learn new languages or frameworks. This means that PWAs can be developed and deployed faster and at a lower cost than native apps.

With PWAs, it is possible to access the web directly without downloading any application. Reports show that in the second quarter of 2022, approximately 59% of users accessed websites through mobile devices, and this data does not include tabloids. Thus, making PWAs the most valuable web development trend of 2023. 

In 2023, we may see the development of new tools and frameworks for building and deploying PWAs, and the integration of new technologies such as Augmented Reality (AR) and Virtual Reality (VR) into PWAs.

Accelerated Mobile Pages (AMPs) are a way to create web pages that load faster on mobile devices. They are an open-source initiative by Google, launched in 2015, that aims to improve mobile web performance by allowing developers to create lightweight versions of their web pages. There is a high expectation of growth of AMP in 2023 to help businesses and organizations prioritize the mobile user experience. 

One of the main benefits of AMP is that it allows developers to create web pages that load much faster on mobile devices, even at low-bandwidth connections. This is especially important given the increasing importance of mobile search and the fact that page speed affects the decision-making of customers.

Google has stated that it gives a slight ranking boost to AMP-enabled pages, which means that they are more likely to appear at the top of search results. This can be especially beneficial for businesses and organizations that rely on organic traffic from search engines to drive traffic to their websites.

Moreover, with AMP, developers can create web pages that are more interactive and engaging, which can help to keep users on the site for long periods. It has proven beneficial for businesses and organizations that rely on user engagement to drive conversions or generate revenue.

Voice Search Optimisation helps with optimizing an eCommerce website with voice search queries. Oberlo statistics state that 71% of consumers prefer to clear their doubts through voice search, and the percentage is believed to grow in 2023.

One of the main benefits of voice search optimization is that it can help to improve the discoverability of a website or web content. With the rise of voice assistants like Amazon’s Alexa and Google Assistant, more and more people are using voice search to find information online.

Voice optimization can be of assistance to users who are on the go or have limited mobility, as they can use voice search to quickly find the information they need without manually typing the search query.

In addition to improving discoverability and the user experience, voice search optimization can also help to improve the accessibility of a website or web content. The content becomes more accessible to users with disabilities, giving businesses an edge over their competitors.

Artificial Intelligence (AI) Chatbots are computer programs that use natural language processing (NLP) and machine learning algorithms to mimic human conversation and assist users in completing tasks or answering questions.

The concept of AI chatbots is not new among the best web developers. They have eased the work of both businesses and customers by providing immediate assistance. It has proven to enhance user experience and improve customer satisfaction. 

AI chatbots help to automate routine tasks, such as answering frequently asked questions or guiding users through a process. It adds more time in the hands of the customer service representative to focus on more complex tasks. 

Since chatbots are powered by AI, they collect data and provide insights about customer behavior and preferences. E-commerce businesses suggest personalized product recommendations by analyzing user interactions with the chatbot.

Content Personalisation has helped personalize web content for users using individual preferences, behaviors, and characteristics.

Using content personalization, the best web development agencies can provide personalized and relevant content to users according to their interests and needs, decreasing the bounce rate.

Further, content personalization helps to gain customer loyalty and improve the effectiveness of marketing campaigns. Personalized content encourages the users to engage more in the website and take desired actions, like making a purchase or signing up for a newsletter. 

With the collected data on user preferences and interests, not only e-commerce but also brick-and-mortar websites can benefit by providing a better user experience. They can even work on the parts they lack by taking valuable insights from the preferred content by the users. This data works wonders in optimizing marketing strategies and improving the overall customer experience.

A Single-Page Application (SPA) loads all of the necessary HTML, CSS, and JavaScript files within a single page, rather than requiring the user to load new pages as they navigate through the app. In 2023, many companies will prefer a single-page application to improve the user experience and performance of their web applications.

The single-page application improves the user experience by providing a seamless and fast navigation experience. Visiting different pages on the website to access information can be a tiring process, and users refrain from doing so. However, a single-page application increases the possibility of users returning.

Single-page applications also make the development process easier for web developers, while improving the performance of the website. Since all of the necessary files are present within a single page, there is no need to send additional HTTP requests to the server to load new pages, which can help to reduce the amount of data that needs to be transferred and improve the overall performance of the app.

Is Technology the Future?

As we enter 2023, it is clear that the use of Artificial Intelligence, Machine Learning, and Voice Recognition technology will continue to shape the future of web development. Companies that embrace these trends will be well-positioned to meet the evolving needs of their customers and stay ahead of the competition. 

Digital Kangaroos, a stellar web development and software company, is no different. We want the best personalized websites for our clients, and our professional and creative kangaroos are constantly evolving their knowledge with the latest technology to present the above client expectations website. 

We are keen on deploying new technologies in our working environment and optimizing the speed of our service delivery with the above satisfactory work.

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient...

The screen time has visibly increased, but the time spent on single video content has reduced. People have become impatient to sit and watch a whole 10-15 minute video. Thus, increasing the demand for apps like TikTok. 

Amidst the pandemic, more and more people started creating short videos to overcome the depression and fatigue of ideally sitting at home. 

Just a while later, Instagram followed suit with Instagram reels. And now YouTube shorts have gained popularity. 

Yet one does not think of short videos when visiting YouTube, it is more of a detailed and long-form content platform. So, is it wise to add shorts to your YouTube marketing strategy? 

Definitely! 

According to EarthWeb.com, YouTube has 2 billion daily active users and surpasses the benchmark of 15 billion daily views on YouTube shorts. 

The statistics should have cleared at least one of your doubts. And now on to the next one- how to incorporate YouTube shorts in your marketing strategy? 

Read it till the end because we have an amazing monetization tip for your 2023 YouTube marketing strategy. 

But how to persuade the target audience?

• Create Informative Content 

Even though people scroll through short videos for fun and entertainment, they get engaged if they are informative or captivating. 

Put your best foot forward in that 60-second-long video. That is how long it takes for people to judge your expertise. If they find your content to be informative and helpful, they will be drawn to check your other videos as well, and you might even gain a new subscriber. 

But for that, you need to schedule YouTube shorts according to your niche and be consistent. 

• Scheduling YouTube Shorts 

According to Dexxter Clark, it isn’t about the time of uploading YouTube shorts but rather the release time that brings you views. He suggests posting the video 15 min before or later than the peak time of publishing to avoid getting lost in the crowd.

Every niche has a different audience, and it is best to understand your audience before publishing any content. You can head to the YouTube analytics page on your account and see a real-time graph. 

Hovering over the bars in the graph will show you the different times you posted on your channel. For the early buds, it is a hit-and-trial method. You need to see what works best for you and then continue doing that. 

• Are Titles Important?

Titles are an important part of any content form. It gives an insight to the audience into what awaits them. 

A non-gamer person would not like to see game walkthroughs or cheats. Or maybe a gamer would not see your video because they are not sure of what it contains- leading to you losing views. 

But do not try to mislead your audience with inappropriate short titles. They would not even wait for 4 seconds before they scroll to the next one. Also, they might lose trust in you, leaving a thin chance of their return.

• Record in Portrait Mode 

Although there is now an option to watch YouTube shorts on desktops and smart TVs, people prefer to watch them on their mobile devices. 

And let’s be honest no one wants to turn their phones while watching short videos. Watching YouTube shorts is all about comfort, and you, as a creator, should give that to your audience. 

The landscape view for YouTube shorts is not aesthetically pleasing. The horizontal blank spaces divert the viewer’s mind, and they cannot concentrate on your video. If you have recorded the video in horizontal view, rotate it before publishing. 

• Make a Seamless Loop 

The YouTube short video begins again after the clip ends. Use this to your leverage and create a seamless loop video. 

That would leave your audience in a trance, and they would spend more time on the video. There is a high possibility your videos might leave them intrigued, and they check your other videos with high hopes. 

• Add Trending Music and Hashtags 

Trending hashtags for YouTube go a long way in enhancing the channel’s visibility. YouTube filters long and short videos based on the hashtags in the description. 

Using hashtags allows you to rank at the top of the most popular videos. You only need to use the pertinent ones. Moreover, it is a quick way for viewers to search for niche content. 

Even trending songs or music have a great chance of propelling your YouTube video to the top. Just make sure the songs and music fit the vibe of the video. Many people use trending songs on YouTube for any random video that does not suit the video’s emotions. 

After creating a successful YouTube marketing strategy, it is time to monetize and generate revenue from your YouTube channel. 

• Monetize YouTube Shorts 

YouTube started a new funding strategy for the shorts creator in 2021, and based on the last month’s views, the creators received YouTube shorts funds. However, this strategy is being replaced with advertising revenue in February 2023.

This new strategy is believed to help creators earn more revenue than the funds. 

Yet there are more ways than one to monetize YouTube Shorts. Getting brand sponsorships is no new marketing strategy and has been the major source of monetization for the creators. 

However, sponsors and investors are keener to invest in short-form content. They would invest in you if you are versatile and move with the new updates. Short-form videos or reels (as people call them) are the thing of the present and have a lot of potential in the future. 

Now to get sponsors, you do not need millions of subscribers just the right target audience would do. 

• Advertising Revenue from YouTube Shorts? 

All YouTube creators might have heard of YPP (YouTube partner program). Earlier YouTube only allowed long-form video creators to be a part of the YPP. But as per the news from early 2023, YouTube shorts creators with 1000 subscribers and 10M short views in 90 days and 4000 public watch hours in the past 12 months are eligible for YPP. 

 YouTube will also offer fan funding to new YPP members with new features like super chat, super stickers, super thanks, and channel memberships. 

The super thanks for beta shorts will allow the fans and subscribers to show their appreciation and connect with their loved creators via super chats. 

The runtime of the short ads between the YouTube short videos will be calculated at the end of every month and the YPP members will receive monthly revenue as a reward. The revenue also covers the cost of music licensing and enhances the shorts’ experience. 

Source: YouTube

• Ready to Start? 

YouTube shorts aren’t just for fun and entertainment channels, they work great for brick-and-mortar businesses as well. But what to showcase in those YouTube shorts?

Leave that to us! Digital Kangaroos- one of the leading digital marketing agencies has professional experience in YouTube video marketing. We maintain consistency to post on your YouTube channel to gain high website traffic. 

For reference, you can check Digital Kangaroos’ YouTube channel. We regularly update YouTube short videos on our channel. 

Marketing automation and digital marketing together can skyrocket traffic and lead generation.  However, distinctively they too offer many advantages for...

Marketing automation and digital marketing together can skyrocket traffic and lead generation. 

However, distinctively they too offer many advantages for an e-commerce business. 

Running a business without digital marketing strategies is like planning the downfall of the business.

It is crucial for business owners to understand the different trending marketing terms. 

Some of these new strategies are vital to generating leads and conversions. 

Let’s see what these new marketing strategies bring to the table. 

What is Marketing Automation? 

Marketing automation is the best marketing strategy to save loads of time while engaging customers. 

It uses the collected customer data and sends personalized emails and targeted messages to potential customers. 

The best part? Marketing automation can send messages as an email, push notification, or SMS. 

Personalized automated messages not only save you time but also keep the customer engaged with constant updates.

What are the types of Marketing Automation? 

• Email Marketing Automation 

As said, email marketing is the best way to use marketing automation to engage customers. 

You can use the actions and interactions with the customers to generate personalized emails and improve the marketing metrics. 

Sending automated text and email messages is an outbound marketing automation. 

• Social Media Marketing Automation

Every person is active on one or other social media platforms. E-commerce businesses use this activity to their advantage. 

Consistent content on social media influences and engages the audience. 

But posting regularly can be a hectic task and thus the need for social media marketing automation. 

You can automate social media campaigns and increase the benefits of digital marketing. 

However, if you are a budding entrepreneur, you can hire a digital marketing agency to create effective social media marketing strategies according to your business needs. 

• Advertising Automation

Do you wonder how you start getting ads for a product you searched about on Google search engines?

This is because of advertising automation. It automatically sends your paid advertisements to people who recently searched about it or might be interested in it. 

Advertising automation ramps its strategy according to consumer behavior. You can use advertising automation for Google Ads and social media ads like Facebook ads. 

• Lead Management Automation

Generating and managing leads is the priority of every business owner. But it can be an overwhelming task since it is not possible to keep an eye on everything. 

Lead management automation collects the data according to the lead generation metric you set. For instance, lead management automation will collect the data of the user spending more time on one particular product page on your website. 

You can use this data along with advertised automation to engage more audiences and compel them to take action. 

What are the Benefits of Marketing Automation?

• Sales and Marketing Ailment 

The marketing automation tools take care of every marketing strategy for your business. It gives you time to enhance the product quality and enhance the user experience. 

Marketing automation starts the lead generation process from the initial stage of brand building. It eases the work of the sales and marketing department by collecting data for possible leads and potential customers. 

• Increased Conversion Rate 

Since marketing automation tools strategically target potential customers, it effectively manage the leads. An increased number of leads possibly increases the conversion rate. 

The marketing automation tools also retarget frequent visitors and create personalized SMS and emails to engage them. 

• Increased Efficiency 

The marketing automation tools reduce the time you spend on social media marketing and email marketing. Your creative team can use this time to plan and create unique ideas for upcoming campaigns. 

The automation tool provides a platform to create social media campaigns, email marketing campaigns, and blog posting- all under one roof!

What is Digital Marketing? 

Digital marketing helps to create a potential customer base while marketing automation helps to maintain relations with them. 

Digital marketing involves everything from design to social media marketing to engage the audience and optimize content for social search.  

However, they both go hand in hand. Create successful digital marketing strategies and then implement them with marketing automation. 

What are the types of Digital Marketing? 

Digital marketing strategies focus on promoting your products and services. With digitalization, many social media channels and display advertisements entice the audience. 

Digital marketing platforms are a large sea of options, and every business has a different need for them. Some of these strategies include:

• Search Engine Optimization 

If you are running your e-commerce website, you must be aware of Google Analytics. Google ranks the websites according to the relevant keywords and content optimization. 

Higher optimized content will rank higher in the search engine result pages. 

• Social Media Marketing 

Social media marketing is the best digital marketing strategy for e-commerce businesses. 

About 130 million people make a purchase through Instagram alone from a total of 500 million active users. 

You can create a strong social media profile and then advertise and sell your products and services. 

• Content Marketing 

It is the most underrated yet effective digital marketing strategy. Sharing informative content like blogs helps to build a strong relationship with the audience. 

All SEO experts understand the value of relevant and informative content. Publishing quality content not only helps with keyword targeting but also builds brand credibility. 

What are the Benefits of Digital Marketing? 

A successful digital marketing strategy connects you with the target audience at the right time.

Besides increased traffic on the website and higher rankings on the search engine, listed below are some other benefits of digital marketing. 

• Local Audience

Digital marketing helps businesses reach the local audience, especially if the services are for local customers. Making area-specific landing pages helps with local SEO. 

Moreover, targeting local keywords enhances local visibility and guarantees a sea of potential customers. 

• Plenty of Options

As said earlier, there are a plethora of options for digital marketing. Be it B2B or B2C businesses, there is something for every business. 

You can engage a global audience with Google Ads or you can interact with the audience via content marketing. 

However, the best practice is to analyze the data and indulge in suitable digital marketing strategies. 

Major Takeaways

Did you get an insight into digital marketing and marketing automation? Do you think they will be effective together?

If you still haven’t automated your email campaigns, it is high time you do it. 

Also, if you have just begun your journey and need guidance, Digital Kangaroos is here to help you with all digital marketing strategies. 

Convert your leads into customers and Get Started NOW! 

The digital marketing era has made it necessary to have a responsive website design. However, the website designing task is...

The digital marketing era has made it necessary to have a responsive website design. However, the website designing task is not as easy as it may sound. 

It is essential to have an updated version of the website to get the best results for an interactive website design. 

An updated and minimalist website design ensures a higher lead generation. A potential customer will only visit the website if the website offers high security and a user-friendly experience. 

However, checking all the components of a perfect website is not the work of a single individual. Content, design, development, and SEO savvy together form a reliable and effective website.

Developing a website is specifically important for e-commerce websites. Everyone prefers to shop in the comfort of their home. 

The customer would only surf the website if it has smooth and fast responses. 

But why do you need to hire a website development agency? And how to choose the perfect website development agency for you?

Why Hire a Website Development Agency?

As said, developing an online website and gaining high revenue rates is not the work of a single individual. 

Every component of the website requires the best website development professional to understand your website requirements. 

• Strategic Planning

The best web development agency plans website development strategies catering to the desires and expectations of the business. 

A web designer knows different colour schemes, layouts, and graphics fit different types of industries. 

Developing a perfect website requires various premium tools, and the best web development agency has access to all these tools. 

• Professional Team of Designers and Developers

When hiring a website development agency, keep in mind the requirements of the business. 

Are you focussing on the best digital marketing services? Or is your mind on getting the best design for the website? 

Hire a web development agency that has an experienced team to get a high-quality website. 

A premier web development agency will have a professional team of designers, developers, and content creators. 

You also receive different perspectives and ideas during web development. 

You might have in mind a specific design for your e-commerce website. However, ideas suggested by the expert web designer might entice you more.

• Constant Technical Support

You might face many difficulties during the website development process. New technologies and too many ideas can be overwhelming.

The first few weeks of website onboarding can be challenging. Is the website responsive for the clients? Is the user facing any issues with the technicalities? Or is the website slow? 

You can be anxiety-free by hiring the best web development agency. The agency will make any changes suitable to generate revenue and increase traffic. 

A premier web development agency will also suggest features and designs to enhance the user experience. 

How to Choose a Web Development Agency? 

Managing an e-commerce website has many technical challenges. A top-notch web development agency will accomplish all the tasks for a successful e-commerce website. 

But do you ponder on how to choose the right web development company? Are you considering hiring a web development company but do not know where to start?

These simple tips will make your work easier. 

• Know their Expert Niche

Large-scale web development agencies have expert web developers for all e-commerce websites. However, they can be a bit expensive for startup businesses. 

If you are looking for affordable and top-notch web development services, then this tip would help you in hiring a web development agency. 

The company’s expertise will be responsible for the website’s success or failure. Take a mental note of the various types of industries that the agency has worked for. 

Looking through their portfolio would help you guess if it is suitable for you or not. 

If the web development company has worked for a similar niche website, then it will have an idea of the requirements and the best features for your website.

• Get Client Reviews

No better way to hear the pros and cons than from the customer. After going through the company’s portfolio, get in touch with their clients to know more about their services.

Their reviews will give you an insight into the long-term support of the web development agency. 

You will get a clear idea of how the web development agency will benefit your website. 

Positive customer reviews will ensure the credibility of the website. And if the reviews are negative, you know to look for other options. 

• Hire a Multi-tasker Agency

There is more to a web development agency than back-end development. 

It is better to choose a web development agency that has expertise in both web designing and development. 

More than 60% of internet users access search engines through mobiles, which makes it crucial to develop a mobile-friendly application. 

Getting all the benefits under the same roof avoids the nuisance of handling different web development agencies. 

Hiring one web development agency for all purposes would also ensure better communication.

• Make your Budget

Different web development agencies offer different services. Some agencies charge an extra amount for the tools required for the project functionality. 

The website should have user-friendliness as its core. Do not get too many flashy things that might not do any good for the website. It would only add to the expenses. 

It is better to get accurate expense details from the web development agency to avoid any confusion later. 

Check for any concessions or discounts offered by the company. Further, compare the services different web development services offer in your budget. 

Final Takeaways 

Following these simple tips helps you fulfill the long-term goals of building a website. Make a list of all the services you want from the web development agency and if it fits your budget requirements. 

Get the company portfolios and compare them to make a wise decision. Set up a meeting with the agency and discuss your needs and requirements. 

Digital Kangaroos is a web development agency that provides you with the best web development services at affordable prices, along with the best digital marketing services. 

This would further help you to understand their professionalism and perspectives. 

Having a website is now a must for any business or company. A website is where most of your customers...

Having a website is now a must for any business or company. A website is where most of your customers will view and interact with your brand.

A well-designed website will provide the customers an insight into your business. It would also offer them a detailed view of your products and services.

Nowadays, most people don’t trust businesses that don’t have established websites. Having old designs and information on your website will deter users from your site and brand.

Moreover, many digital marketing strategies revolve around web design to improve search engine optimization. 

So, let’s look at why you should invest in a new website design.

Reasons to Invest in a New Website Design

• First Impression

Most users will only spend a few seconds on your website and judge your brand based on that. So, your website provides the first impression of your brand to potential customers.

Web design is important as it impacts your brand’s image. Thus, it is important to maintain an attractive and updated website that appeals to your audience. 

If your website is outdated, it will adversely affect the impression you make on your audience. It will also increase your bounce rate.

• Modern Designs

Technology is changing at a quick rate. New trends and designs are emerging every day. Hence, it is essential to change and adapt your business to the latest technology.

The willingness to adopt the latest trends showcases your seriousness towards the brand. It also reels in more customers as people are always attracted to new things.

An outdated design will surely drive away potential buyers. This might lower your conversion rate.

• Adapt to new changes

Every business or brand changes with time. The changes can be small like adding new products or services. Or they can be huge like changing the core focus of the company.

In any case, your website should be responsive and adaptable to change. This not only updates the user but also involves them in the process.

A new website design offers you the independence to make such changes. And allows you to change the subject of focus of your audience.

If you are looking for the best digital marketing agency that can create a new and unique website design, then Digital Kangaroos is the right choice for your business.

• Mobile Optimization

One of the aspects of staying up to date with technology is making your website mobile-friendly.

Statistically, most users access your website through their mobile phones. This makes it crucial to optimize your site for mobile use. 

Moreover, Google’s search engine algorithm penalizes websites that are not optimized for mobile use. A new web design will make your website responsive across all devices. 

• Enhanced Customer Experience

People don’t trust websites that showcase out-of-date design and information. They judge how you would treat them by the way you treat your website.

A new website design will offer your audience the best features. It will also allow them easier navigation. This enhances the customer’s experience of your site.

It is important to design a website allowing users ease of access. You can also add blogs and FAQs to further help your buyers have a good experience. 

• Outrank your Competitors

If you have an outdated and low-quality web design, your competitors will easily outrank you. It is essential to build a trendy and attractive website to beat the competition.

With growing online stores, there are many options available for a single product. Therefore, it is essential to make a website that stands out amongst the competition and attracts your target audience. 

An updated and well-designed website will automatically put you ahead of your competitors.

• Showcase your Brand

With a new website, you can showcase your business in a creative and brand-new manner. It provides a much-needed insight into your brand. This leads to better interaction with the customers.

Creating a content marketing strategy can help you post engaging content. This will help you showcase your brand in the best way possible. 

A good website will showcase all the best aspects of your business. It will also showcase the uniqueness of your brand. Which will make your brand stand out and attract new audiences.

• Search Engine Optimization

With numerous emerging e-commerce websites, it is necessary to ensure that your website has a higher SERP ranking. There are many factors that affect your ranking.

Investing in a new website design can ensure that your site has improved SEO. This will automatically place your website at a higher rank. 

Furthermore, poor web design negatively impacts SEO. Thus, it is important to update your website and follow SEO-friendly practices.

• Return on Investment

The main goal of any business or company is to make money. Therefore, your website should persuade your customers to buy your products and services. 

A new and well-designed website will surely generate a better ROI. This is the biggest reason to invest in a new website design for your business; as it would ultimately lead to more sales and profit.

To improve your ROI, it is important to look at all the things that are a must while developing a website. This would ensure that your new website design is following the latest digital marketing trends.

Major Takeaways

Investing in a new website design for your business has numerous benefits. From better user experience to boosted sales, it all relates directly to web design.

Hence, instead of having a website that is more of an online business card, you should finance a website that contributes to your business. This would make your website an investment rather than an expense.

A powerful website will work for you to generate new business and profit. Thus, your website should draw in potential buyers and target your desired audience.

One part of digital marketing is generating leads, and it is the foremost step.  The increased engagement on the internet...

One part of digital marketing is generating leads, and it is the foremost step. 

The increased engagement on the internet has increased the difficulty in retaining customers on the website. It is overwhelming to generate leads and effectively turn them into consumers. 

Growth marketers need to lay out a specific set of strategies to enhance lead generation. Although it is beneficial for every e-commerce website, optimizing the website is the ideal option for small enterprises to generate leads. 

But why is SEO important, and how can you optimize your website? Continue further to clear all your doubts. 

Why is SEO important?

SEO has proven to be a crucial digital element. Optimizing the website helps the enterprise to be on top of search engine rankings. 

With a good SEO strategy and planned tactics, it is possible to glorify the business. However, it requires patience to convert the leads into actual revenue. 

The SEO strategy should be drafted to suit the needs of the business type. The optimizing strategy should be strong enough to not be affected by the search engine algorithms. 

Google is the most used search engine in the entire world, and YouTube seconds it. The growth marketers set up the strategies according to the analytics of Google rankings. 

Better SEO tactics mean better user experience. Analyzed and calculated SEO techniques would increase the chances of solving the user’s queries. 

SEO experts use backlinks and local citations to target a specific area’s audience. Adding regional keywords will improve the chance of higher search engine rankings. 

SEO bestows new techniques and practices constantly. Constantly monitoring and updating the strategies maintains the website’s top position. 

SEO has long-term effects, although it takes time to observe the desired results. Even a failing website will be in the top searches with the best SEO tactics.

How do Optimize the Websites to Generate Leads?

Now that we have understood the basic importance of optimization, let’s move further on how to optimize websites. 

• Multifaceted Approach

Having a multifaceted approach is necessary for life, especially when expanding your domain. A planned SEO tactic yields the best possible ROI. 

It is pivotal to maximize efforts in different areas to optimize lead generation. Not all components of some tactics need to be implemented. However, it is beneficial to tamper with some of the strategies. 

A successful SEO utilizes organic SEO, Pay-per-click advertising, and social media marketing. 

Generating leads is the first step, but leads are nothing without the engagement of the audience. 

• Optimizing the Website 

A user will only be attracted to a user-friendly and easily accessible website. Although gaining traffic is the key purpose of lead generation, responsive web design converts the leads into consumers. 

The easier the website navigation, the longer the potential buyer would stay. They would click the back button faster than Usain Bolt if it makes the task difficult. 

The content and design of the website should be of premier quality. So should you put more emphasis on the colors, the design, or the content? That’s a pondering question. 

• Enhance Usability

The website design should be easy to navigate for both new and old users. 

Not too many changes should be made to the website constantly. Subsequently, the dedicated visitors would lose their connection with the website. 

Further, pop-up ads are a great way to result in CTA actions. But giving too many pop-ups might annoy customers, especially contemporary buyers. 

Too many pop-ups waste their time while surfing through the website. In return, they would head back and give the website a high bounce rate. 

Pro Tip- Use pop-up ads at an appropriate time and website page. Pop-up ads during checkout or at the payment option will give adverse results. 

• Mobile-Friendly Design 

As said earlier, it is better to have a responsive web design. A few of the potential buyers visit the website in desktop view. 

Mobile devices contribute to 80% of website engagement. If the website is not designed for mobile devices, it is likely to receive a higher bounce rate. 

Simplified websites with easy access buttons enhance the user’s experience. It further gives the appearance of a professional website. 

There is no need for complicated fonts and designs. This would make the text unreadable and incompetent. Besides, the website looks unprofessional. 

Always opt for a minimalist approach to e-commerce websites. 

A simple website is an effective one!

• High Speed 

No one has enough time to surf through a non-accessible website. 

If the website takes time to load, it compels the customer to leave the website, which gives a higher bounce rate. Thus, not generating leads. 

Enhance your websites with online tools for lead generation. 

• Optimizing the Landing Pages

Landing pages are an excellent way to generate traffic. Providing appropriate information brings the potential customer to the landing page offering the same information. 

Using A/B testing sets a benchmark for a particular SEO strategy for lead generations. This would help to know if the landing page needs improvement. 

Try to adapt the strategies according to the user’s liking. However, keep in mind to not duplicate the content on your website. Google Analytics does not appreciate plagiarism. 

The pages should offer a clear message, keeping in mind the target keywords. Additionally, there should be a connection between the lead generation source and the landing pages. 

Remember- Keep the content and design visually appealing and consistent. 

Final Thoughts

It might sound overwhelming to generate leads by optimizing the websites. It is not the task of a single individual. 

It requires a hard-working and skilled digital marketing team. However, hiring one is a daunting task. 

If you need to hire a digital marketing and web development agency, you can always visit Digital Kangaroos. We specialize in SEO strategies and web development. Our team works diligently to bring forth the best results for your website. 

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for...

Choosing a career path has always been and will continue to be an intimidating task. Is this career suitable for me? Am I on the right path? Everyone has faced questions like these in their life.

Digitalization has put forth many more career options. A few think of digital marketing jobs as their career path; right from the beginning.

Some are good at art, while others with their words. But no one is sure if it is the right path to success. 

If you’re having trouble deciding, you should be aware of what digital marketing is. What job options are available in digital marketing?

What is Digital Marketing?

Digital marketing is the technique to promote the brand and products using online sources. 

It includes but is not limited to social media and email marketing. Digital marketing also includes brand optimization and supervising SEO and search engine ranking. 

For successful digital marketing, it is important to develop digital marketing strategies. There are no ground criteria to follow for the tactics.

Each company has its requirements when it comes to digital marketing. For instance, some brands with youth as the target audience might benefit more from social media advertisements. 

According to BroadBandSearch, 370.7 million domain names are registered on the internet. This is a pretty huge number. Besides, about 90% of mobile internet users are online around the clock. 

What is the Current Demand for Digital Marketing?

India has a large youth population, which is heavily influenced by social media. Using digital platforms is the millennial and Gen-Z way of marketing. It gives whole new statistics to the e-commerce website. 

It is easier to generate more leads online than allure offline audiences. No matter if it is a small business or a million-dollar enterprise, the digital marketing world has something for everyone. 

However, to make that possible, the companies require skilled and efficient workers. One way to do so is to hire individual professionals or hire a digital marketing company. 

Digital Kangaroos is a soaring agency that provides the finest customer satisfaction. With skilled professionals, we pledge to take your website to the top of SERPs. 

According to LinkedIn, almost 50% of the job postings by the top 10 companies are for digital marketing.

Some of the top sectors that require digital marketers are:

• IT services
• Retail
• Corporate services
• Arts
• Education

Future Demand for Digital Marketing

Digital marketing has paved its way through the marketing industry with its affordability and the freedom to analyze working tactics. 

The internet has become the voice and communication media for thousands. Nevertheless, its true potential had not been plowed until now. 

According to Forbes, the digital marketing dynamics will take a 180° turn in 20 years. Digital marketing will evolve with artificial intelligence. 

In the coming years, smart devices will be smart enough to help people with their daily tasks. Instead of the user condensing the choices, the AI will make the purchases. 

Thus, digital marketing tactics will change to be per AI. 

Which Digital Marketing Job is the Best for You?

Digital marketing is an open playground with plenty of swings, for each child’s liking. 

Whether you like to surf through reels, be a tech nerd, or show more of your creative side, digital marketing brings all the elements together. 

So if you are thinking of pursuing digital marketing then here are a few options that might interest you. 

• Search Engine Optimizer

No matter what era we are in, digital marketing without SEO has no relevance. The need for an SEO specialist in digital marketing is strong. 

SEO teaches you “how to be on top of SERPs?”. It is the dream for every company to be highest ranked on the search engines like Google and YouTube.

If you want to target your career as an SEO specialist, then you might go in-depth about on-page and off-page SEO. 

• Graphic Designer

In a fast-paced life, words are easily ignored. What remains is the image associated with it. 

The value of the content increases if accompanied by appealing visuals. Graphics are everywhere around us. The career outlook for an experienced graphic designer has surged in recent years.

From designing a brand logo to the reels on Instagram, requires a digital marketer. 

However, a graphic designer ought to be creative and imaginative to develop appealing designs. They should have knowledge of various graphic designing tools in the market. 

• Search Engine Manager

Have you heard of the term paid advertisements or Google Ads?

Well, that is what a search engine manager does. They will try to keep their website in the top ranking list using paid ads like PPC campaigns. 

That is the chief difference between a search engine manager and a social media manager.

The search engine manager pays for the trending keywords suitable for their product or service. Search engine marketing’s USB is to reach out to a large target audience. 

It is important to be aware of the trending products or services. For instance, paid ads for summer clothing during the winter are likely to generate fewer leads. 

• Content Writer

Content writing and copywriting may seem the same. But they are two different branches of the same tree. 

Content writing is associated with creating longer content. It can be for the landing pages, e-books, or what you are reading right now- the blogs. 

Content marketing may seem like an easy job- but it isn’t. 

It is not just words put together. The words need to have an influence on the readers, promote the products with emotions, and compel them to take action. 

If your words can have a strong impact on the audience, you are the right fit for this job. 

Summing Up

That is all the base you need to make your decision to start a career in digital marketing. 

The digital marketing industry is at its peak and will continue to grow further. To think on a deeper level, digital marketing is just analyzing the user’s interests and preferences and providing them with what they want.

And as a user, you already understand the needs and aspirations. 

However, landing a digital marketing job can be tough. It is never too late to learn some digital marketing skills. You should try and enhance your skills if you already have one of these. 

Online marketing and store builders have become necessary in the digital era. However, with the growing technologies, the options for...

Online marketing and store builders have become necessary in the digital era. However, with the growing technologies, the options for marketing and building websites have grown tremendously.

It can be overwhelming to make the correct choice from dozens of platforms. Whether you have a start-up business or a successfully running enterprise, using a marketing platform is a must.

Shopify is the best platform available for building e-commerce websites and marketing. It is the best option for merchants trying to reach out to either the local or global market.

Shopify is catering to the marketing needs in 175 countries with about 1.2 million users.

To further clarify the claims and your doubts, let us look at the reasons you should use Shopify.

• Affordable subscriptions and plans

Not every business is financially stable enough to pay huge amounts for marketing. But, Shopify makes it easier with its no server costs and available discounts.

It is the biggest advantage of Shopify which offers distinguished pricing plans for a startup business to multinational companies. The basic Shopify plan starts from only $29 a month.

Further, Shopify charges no server costs. It also provides an additional 10% discount on annual plans and a 20% discount on biennial plans.

Shopify understands the difficulty of initiating a startup and charges no additional bandwidth fees.

Apart from that, you also have the chance of a 14-day trial and analyze its benefits for your enterprise.

Digital Kangaroos, a premier web development and top marketing agency, helps you build your e-commerce websites with its exclusive and affordable services.

•  Safe and reliable

When owning a business enterprise, you have tons of customers to tend to. Your website contains sensitive consumer information.

This can include their details, and credit/debit card information. Along with that, sometimes customers are impatient and can leave the website if it has slow processing.

Thus, the e-commerce website must be fast, secure, and reliable.

To clear user doubts and ensure that they are using the best, Shopify is certified Level 1 PCI DSS compliant.

Additionally, Shopify offers great app integrations with SaaS services. This means that users can host the e-commerce store according to their needs.

They can decide on the payment options, language options, shipping options, and hundreds of filters for their consumers.

• 24×7 Support

When catering to 1.2 million users, it becomes fairly important to provide 24×7 support to the users.

Shopify prioritizes the consumers’ needs and their response is instant. It is completely the user’s choice to choose the mode of communication.

They can either opt for web chat, a personal call, or email. No matter how big or little the issue is, Shopify has a wide network to rely on.

They even offer web seminars and video tutorials to make the store-building process swift and easy.

Forbye, Shopify also has customer forums which is a great way of helping users with similar issues.

• Dynamic SEO

Search Engine Optimization is one of the major factors that puts a website on top of Google searches. To gain maximum traffic, and a higher ranking on the SERPs, SEO is the dominant factor.

Shopify helps in achieving this by organic means. It uses advanced analytical techniques to put your website on a pedestal in the Google search engine.

Shopify provides customized meta titles and meta descriptions to enhance website traffic.

It provides various marketing tools to enhance user experience including product reviews and email marketing.

Further, it also gives the users the option to provide discount codes and gift vouchers.

• Mobile Ready

Access to websites has increased tremendously through mobiles compared to desktops. This makes it all the more important to create mobile-friendly websites.

Shopify caters to this need. It offers a variety of themes, providing the best experience to the users,

Its backend also ensures that the website has a prompt response. All customers can access this website easily with the app or on the browser.

Shopify is available for both Android and iPhone users.

• Visually Appealing

The ambiance of a place is what attracts the customers. Similarly, aesthetic themes are what bring them to a website.

Before purchasing or even navigating the website, consumers often check the characters the site has to offer. They make a perception based on it.

Shopify understands that thought and offers tons of themes specially curated to suit your business type. Some of the most popular ones include envy, responsiveness, dawn, and expression.

If you are a newbie entrepreneur and are not sure of what might fit your needs, Shopify helps you out. It provides some suggestions of the themes for selling locally or internationally.

• Multiple Languages

Every entrepreneur has the goal to reach the international market and sell their products globally. However, this becomes difficult as the languages and currencies change.

Well, we know who is there for the rescue!

Shopify provides its users the liberty to sell globally. It has over 20 different languages the consumer can choose from.

Let us face it, everybody likes to shop in their native language and would like to know the price in their currencies.

Converting the currencies manually can be a tedious job and the consumer might lose interest. The website is further equipped with the option to receive refunds in the native currency.

Recapitulating

The aforementioned are some of the top reasons a user needs to know before getting a subscription to Shopify. There is a reason why thousands of people are relying on it for their online stores.

Shopify is constantly enhancing the user experience with its new and advanced features. In comparison to all the online platforms available, Shopify is the easiest to access and is certainly gaining popularity.

Get in touch with us

Entrepreneurs who wish to expand their business and gain advantages of marketing strategies can contact the leading Shopify website agency Digital Kangaroos.

Assisting websites locally and globally with web development and marketing solutions, we also help in building your Shopify e-commerce website.

The sweetest, most amazing, and simplest era of phonebooks is now definitely long behind us, and the trees surely thank...

The sweetest, most amazing, and simplest era of phonebooks is now definitely long behind us, and the trees surely thank us for that!

But that actually does not mean that it is no longer a nice perk to have your business in an online directory—it is definitely a must-have.

However, many small businesses cannot be really expected to upgrade their technology at the rate of large groups like Google or Microsoft. Hence, we are here to help you take the very first step of getting your own business listed on GMB (Google My Business) by merely answering the following queries:

• What is Google My Business in general? And why is it important?
• What are the benefits of Google My Business?

What is GMB (Google My Business)?

In short, Google My Business is generally like a virtual or say online directory or phonebook. Not only this, Google My Business can also make your business much easier to eventually be found on Google at any given point, but online, as the virtual phonebook or directories.

Google My Business is definitely a kind of free tool that normally allows your brand or business to get listed and to show up generally alongside other related small or local businesses whenever someone looks up to your brand or business name or to purchase some product or service or search a related term. Your business information for example your phone number, your business website, the handle’s address, hours, review ratings, and more will all be surely available on one easy virtual platform for every potential customer or audience.

Benefits of Google My Business Listing for Our Business

Despite those tempting and amazing funnel/statistics, many brands or businesses are still missing out on the beauty and usability of Google My Business. So, let us dive deeper into the goods and specifics of how a GMB strategy can benefit your small or large business. Digital Kangaroos is the best Digital Marketing Company in North India to guide you on the usage of GMB.

Check out the mentioned 9 GMB benefits:

1. Boosting sales through Google Maps

Seeing all the prevailing trends, we find quite quickly that Google search is effective for narrowing down many options and facts—especially for consumers who are nowadays using mobile or other handy devices.

For instance, people use Google Maps, even to locate all kinds of brands and small businesses nearby. When it is more convenient and easier for customers or visitors to come to your business if they find you somewhere close by, you are more likely to make that sale for sure.

2. Using Google’s 3-pack with Google My Business

In case you are not aware or if you have used Google’s local search results earlier over the past few years, you might have probably noticed that the only local listings to generally show above certain organic results on search engine result pages are in a limited and 3-pack format.

What most brands usually don’t know is that merely by creating a free Google My Business (GMB) listing, you can surely boost your local rankings and even the odds of being included in Google’s local 3-pack.

3. It helps you build trust with your own customers

One of the biggest known hurdles that consumers face today is building enough trust with a brand or business to confidently make a smooth purchase. As a business owner, for you, one of the simplest steps or ways you can take to help with that is to provide your audience with the business’s location on Google My Business.

4. Ratings on GMB boost your appeal

A higher number of people read reviews before even making a decision to purchase. With a GMB listing, customers or visitors will surely be able to review your business and leave certain feedback for others to see.

With this, over time, you will start to collect more and more reviews and a higher plus great overall rating (responding to certain reviews may also help you with this). This is especially helpful when you need to gain a competitive edge.

5. It helps you to increase your traffic

A common challenge for all local businesses is getting a sudden or gradual increase in the SERP or quality website traffic as well as possible in-store visits. While there’s no way to completely avoid certain ups and downs throughout the year, having a GMB listing can greatly help boost your numbers across the competition.

6. It helps you to know more about your customers/audience

It is no secret that the more you know about your audience/customers, the better you will be able to appeal to them. From your GMB page, by precisely navigating to the Insights section will surely give you a wealth of great and valuable analytics that will clarify how visible your business or brand is, who your target audience or customers are, and how they are in generally engaging with your respective business.

7. It helps you to be at the top of SERP

Just like all of us, Google always and also has a job to do. While sometimes to you it may feel like it might be working against you, Google itself wants to tell your customers about your brand or business or the product and services that you provide because it surely needs to provide searchers with the most efficient and valuable information.

The more Google knows about your business, the higher it will primarily rank you at the top of search engines.

8. It helps in increasing the Engagement With Your Brand

Google My Business profiles also provide ample opportunities in larger areas for engagement with your visitors. Potential customers can definitely access your website with just one tap or click.

9. Get Ahead of Your Competition with GMB

Ranging from the longest blog to the smallest snippet of content, your GMB description gives you a great opportunity to stand out precisely from your competitors is usually a consumer’s initial scan through provided search results. It displays certain brief descriptions to help many users quickly identify if your brand or business is what they’re generally looking for.

Get Started with Listing your Business on Google My Business Today

Setting up a Google My Business account is definitely painless and requires minimal maintenance once it is in running terms. Even if you are short on time, you can also find a digital marketing partner to really help you with Google My Business. Either way, we know that GMB is surely not a want-to-have thing, but a need-to-have asset to precise your marketing plan.

E-commerce is the process of distributing and selling products or services digitally using the internet. It is a business environment...

E-commerce is the process of distributing and selling products or services digitally using the internet. It is a business environment that involves selling and buying or transferring money through the Internet.

E-commerce has now become one of the most effective digital marketing strategies for small or large businesses across the world because it has so many advantages when it comes to online selling and the promotion of products or services.

Why an E-Commerce Website?

There are many reasons, why an e-commerce website is important to online businesses. One of the most important reasons is that it allows you to reach out to more customers, and generate leads and clients. Since people nowadays prefer not to go out all the time, they tend to do online surfing and shopping or prefer to go to stores near them for other general day-to-day needs.

Creating a website or an online platform (store) will surely enhance brand awareness by helping you increase your online presence and attract more customers to your offerings. This helps in engaging with your existing customers, finding out what they want, and communicating in a better way with them. No matter where you are, you will also be able to keep in touch even when your customers are miles away from you which means that your bond with customers can continue without creating or adding up any additional costs.

Another benefit of an e-commerce website for an online business is that it enables you to start selling or buying products or services straight away. There is no such need for large amounts of capital or any other resources. Moreover, this kind of strategy will surely help small businesses to further grow their client base.

More opportunities can arise through an online platform or say e-commerce website, social media marketing, or apt optimization. The internet also allows online businesses to take advantage of this channel without having to spend too much or out-of-budget money. So, it is a great opportunity for online businesses to build their brand identity and spread their brand awareness.

They can use social media platforms and can also list their products on online marketplaces, or even create their own e-commerce website with product offerings at greatly reduced costs if compared with general or traditional methods.

Digital Kangaroos, a premier web development and digital marketing agency offers exclusive services in designing E-commerce websites for different businesses.

Given below are 5 reasons why having an e-commerce website is important for your online business:

1. E-commerce Helps Online Businesses to go Global and Help Customers Pursue Diversity

An e-commerce website allows a business to reach more and more customers for sales, generating leads, and marketing. In some cases, it can even help you to achieve rapid growth if the selling product over your online business is right.

A good way to do this is through online marketplaces where you can certainly sell your products or services. But of course, you will need a well-optimized and good website that precisely matches customer expectations and any other requirements so that you can get better results in terms of traffic and conversions which means an increased sales funnel.

2. It is Always Open to Customers

You don’t always have to worry about opening hours when you are digitally equipped with an e-commerce website because it is always open for its customers by providing them with products or services at any point of the day. Your main objective should be to build a brand or a concept that people can use easily and also whenever they need it most with the least possible hurdles to face.

Having an online website or online store provides 24/7 access to your products or services around the world so that potential customers can easily purchase your products anytime they want to. This allows businesses to increase their sales funnel by offering products or services at different prices in different time zones. It also increases accessibility which eventually results in an increased revenue.

3. It Helps to Establish and Strengthen Your Brand Identity

An e-commerce website truly lets you establish your own brand identity by merely showcasing your products to be sold. You can do this through any digitized pattern, whether pictures, videos, or text, or maybe through all of it.

The look and feel of all the digital patterns should be consistent with the message you are certainly sending out to attract the respective prospects so that they can stay on your site for longer periods of time.

Basically, e-commerce helps you to establish a brand identity or brand value for yourself on an online platform so that customers can know more about your brand or company’s offerings, products, and services and make it even easier for them to distinguish between different brands present online and purchase the desired product by themselves. This generates greater revenue and drives leads.

4. E-Commerce Website is Comparatively Easier & More Convenient

There’s no hassle or mess while purchasing online because users just need a device like a laptop, tablet, or mobile phone to access your website where they can surely browse products or services and place orders. With good payment options, it takes only seconds to complete the payment process and thus, purchase.

Adding to its advantages, it also provides secure and safe transactions without any spamming or other such things. An e-commerce store always provides ease of access to all your services or product categories providing several other options to choose from while allowing customers to pay conveniently through any of the online payment portals or platforms. This increases customer satisfaction which ultimately helps in growing revenue figures.

5. E-Commerce Offers Better and Digitalized marketing opportunities

An online store always allows digital marketers to create a buzz about their products by including Search engine optimization-friendly keywords, web copy, and images among other tactics which certainly generates greater exposure for the brand’s service or product line(s) helping all the companies to expand their brand and customer reach.

An e-commerce website for your online business is surely not like a regular one that you use to share information or communicate with your regular customers. It’s also an excellent online platform for marketing because it has all the access to information about online visitors or customers which ultimately helps you to promote other related products. This also allows you to increase the brand awareness.

Wrapping Up

So, it is time to go ahead and get an e-commerce website or platform for your online business in order to increase revenue numbers or sales funnel in the long run.

Setting up an e-commerce shop is easy enough for any brand or small business who further wants to expand its sales opportunities. Digital Kangaroos is just the most suitable place that can help you take your business online.

From small business apps to a brand’s personal platform or e-commerce apps, internal employee communication apps, fitness apps, religious apps,...

From small business apps to a brand’s personal platform or e-commerce apps, internal employee communication apps, fitness apps, religious apps, and more—there is an app for anything you can imagine.

Apps can either be developed as an extension of your existing business or they can be used to create any new business or brand from scratch.

Whether you want to develop an app for your business or build the next Zomato or Uber, this guide is for anyone who wants to create a great mobile app.

How to make an app: a step-by-step guide

Mobile app development can definitely be segmented into two categories – development and post-launch.

This guide will help you from start to finish. Meanwhile, you must feel free to click around to the sections that are quite relevant to your needs. Some of you might like to start from scratch, while others might like to edify their knowledge in the process.

The Best Digital Marketing Company in California will help you get thorough with the process.

Given below are 9 easy steps to create a mobile app:

While it is amazing to start building the app right away, there are many steps you need to take before the core process of development begins. These steps are quite critical to the success of your own mobile app, so let us not skip over them.

Step #0 — Starting from an idea for the mobile app

Whatever your idea might be, you must first ensure that your app is really solving a problem of common people. Then you need to make sure that anyone else is not already doing what you have been wanting, in order to avoid copyright issues. If they are, you should have some differentiators that can separate your idea from the upcoming or existing competition.

Step #1 — Define your aims and perspectives

The app development process must always start with clearly defined aims and perspectives.

What are you thinking to set out to achieve? What problems are you preferably trying to solve?

Your goals should ultimately establish every single and your entire mobile app development process. If these are not clearly defined from the beginning to the end, it is easy to get puzzled all the way long.

Step #2 — Conducting required market research

Creating a mobile app without market research can result in a waste of your time, money, and even many important resources.

• Create all the possible surveys
• Conduct more and more interviews
• Run a main focus group that might help
• Research all about your competition
• Figure out how to create a mobile app that further improves the customer experience

Step #3 — Deciding features that your mobile app must include

Think about your app’s core purpose and functionality. This is where the features should always be focused.

Lots of people are generally tempted to add some extra and unnecessary features to an app. This makes it irrelevant and some of the features can even take away relevancy from your app’s primary purpose. Each feature should normally be added.

Examples of such popular mobile app features include:

• Push notifications
• Questionnaires and surveys
• Video, image, and audio hubs
• Community walls
• GPS capabilities
• Booking or buying capabilities

Step #4 — Research on existing solutions

The final step that you need to take in the pre-development or development process is researching all the existing solutions. Before you waste your valuable time and resources on figuring out how to build an app and other components from scratch, it is always a great idea to check and see if that solution is already available in the market, and if yes, then in what form.

Step #5 — Working on technical specifications

Take the wireframes that you have already created during the pre-development or development process and use each of them to create a “tech spec.”

These are some of the inner workings behind the scenes of your own mobile app that nobody normally sees. Sometimes, it makes sense to logistically change things around as it will definitely save lots and lots of time and money.

Step #6 — Set overall measurable milestones

Setting up all the measurable milestones will help you keep you and your team on track during the mobile app-making process.

The idea here is to mainly separate your massive development project into all the smaller chunks possible. This will make it easier for you to work on it rather than just observing a large project and worrying about it.

Step #7 — Creating possible minimum viable product (MVP)

As you start building the mobile app, you should always be developing an MVP—minimum viable product. The app idea behind an MVP is that it definitely forces you to think about your app’s most valuable and essential features.

Step #8 — Ensure the quality of your mobile app

Once your MVP is finished, and you have a perfectly working app in your hand now, you need to test it before any sort of deployment procedure.

Your mobile app must be tested on many real-time and actual mobile platforms.

Step #9 — It’s time to deploy

It’s time to let your mobile app reach real-time customers and get live.

Your primary focus right now should be visibility and uptime. Make sure that your mobile application is fully functional and apt for the end user. You definitely don’t want your servers to crash or something more like that.

Post-launch

So, you have now learned how to build an app; that sounds great! However, the mobile app development process is not over yet. Once the app has been deployed, there’s still plenty of work remaining to be done after you have launched.

Make sure that you are ready with all your plans and are working accordingly for the post-launch steps.

1. Marketing your own mobile app

Your app is quite a business; treat and work on it accordingly. Would you like to launch a new business or brand without any promotion? Obviously not.

You might have the best app on the planet, but your efforts won’t matter at all if nobody or say your own audience doesn’t know about it. Your app must be marketed appropriately to get enough and even great revenue figures.

2. Do not forget to track KPIs

Is your mobile app successful? The only way to answer this question and more related to it is by establishing and tracking KPIs i.e., key performance indicators.

Your app analytics and the available KPIs need to go beyond your mobile app performance metrics, like speed, visibility, and uptime or more

3. Try to continuously improve your mobile app

No app is surely perfect. Even the most successful apps in the universe have bugs and are constantly coming up with updates and changes.

The new version releases of your app or the updating aura should now be based on the user’s feedback.

Conclusion

Building mobile apps is surely not easy. Whether it is your first app or you have built multiple mobile apps, there is always room for updates and improvement.

It is a great way to first think, build an idea, and educate yourself about the process, instead of blindly picking a mobile app development company or procedure and just hoping for the best to happen. Digital Kangaroos, a stellar Web Development Company in California provides top-notch services in mobile app development.

In the era of “Viewing an ad, clicking on it, and placing an order”, What is your business doing on...

In the era of “Viewing an ad, clicking on it, and placing an order”,

What is your business doing on the pamphlets?

Marketing operations are not the most glamorous aspect of branding and marketing, but they are quickly becoming the most important ones. Businesses are under a lot of pressure to put marketing strategies—skilled people, efficient procedures, and accompanying technology—in a position to enable brands to not just connect with customers but to also level up their customer interactions.

The world of business space even if the business is placed offline, is accelerating at a speed that seems uncatchable. We have seen marketing operations enhance marketing effectiveness when done correctly, as measured by return on investment and consumer engagement KPIs. However, many people struggle to reach a good degree of progress.

While marketers are undergoing a variety of “digital transformations” to restructure their operations and business models, many of these initiatives are hampered by the marketing team’s inability to deliver its required goals.

This is the place, where digital marketing companies like ours come into play. A digital marketing agency uses a number of tactics, strategies, and internet tools to assist a company in achieving its marketing and sales objectives.

For most solopreneurs and small marketing departments, developing and executing an effective digital marketing strategy is indeed a difficult task.

Given the breadth of digital marketing, it is instructive to review the most common types of digital marketing organizations and the services they provide.

We at Digital Kangaroos reach our customers through multichannel marketing. We use websites, blogs, email, social media, and other channels to communicate with customers in multi-channel and single-channel marketing.

Throughout our existence, our marketing comprises a consistent, comfortable, and reliable customer experience across channels and devices.

We also provide full-service digital marketing which is typically larger than other types of firms. From designing a logo for your business to making the website live to promoting it on social media, we have everything on our plate for you.

We often partner with businesses that need lead generation campaigns or website redesign or remodeling. We provide additional strength to existing marketing teams at amazing prices.

Furthermore, Digital Kangaroos also provide its customers with SEO optimization. SEO (Search Engine Optimization) services assist in the improvisation of websites and help the content rank higher in search results.

It also includes keyword investigation, audits of websites, audits of backlinks, content for websites and blogs, evaluation of metadata (checking the quality of URL, title tags, meta descriptions, etc.), optimization of video descriptions, creating connections, Google Analytics, Google Search Console, some of the data analytics and website developing technologies that an SEO agency India/ California/ Canada like ours will use and edify.

We are among the most prominent companies to implement search engine optimization best practices, such as ensuring compliance with Google’s constantly changing search algorithm. Additionally, we help businesses that require assistance in creating and sustaining a social media presence.

We can help you manage and develop quality social media content as well as set up ads on social media platforms such as Facebook and Instagram.

In addition to that, we also provide services for responding to and reacting to client interactions on social media which is also known as ORM. Influencer outreach for cross-promotion or affiliate marketing is also available for budding and already established influencers.

Digital Kangaroos has a team of creative and consistent designers who create personalized and optimized websites or web pages for businesses. Whether it is for a completely new website, a website overhaul, or a small job, web designers will handle the look, feel, and functionality of the pages.

User experience and user interface (UX/UI) design and research, picture generation and storage, web development, and web hosting, are some add-on services provided by us.

We aim to drive as much organic traffic to a business website as possible. We have a team of specialists who understand inbound marketing, customer journeys, and search engine search algorithms.

Organic traffic is known as the traffic from people who find your website online via search engine queries. Your website results will definitely go up at a soaring rate if you work with a prominent digital marketing agency.

Your website will generate more leads for less money turning your profits into massive ones. These leads will also be of higher quality, increasing the likelihood of their making a purchase.

We aim to provide you with amazing services at a really affordable price. Our services are one hundred percent authentic and help you grow your business organically and reach the target audience. What are you waiting for, it’s time to rush and book your appointment with a managed services provider.

‘Content is King’ is an extremely popular phrase and it is right in all aspects. Especially in the marketing industry,...

‘Content is King’ is an extremely popular phrase and it is right in all aspects. Especially in the marketing industry, content is regarded as the supreme power. Content is the medium to connect with the customers.

Great content is extremely substantial to reach new heights in the marketing industry. The better the content, the more people are attracted to it. There are various Content Marketing Services Online that could help in a successful brand creation.

Here is why content is really the king in a present-day scenario:

• HELPS IN BUILDING RELATIONSHIP WITH CUSTOMERS

The right content will improve the connection with the customers. There would be the creation of a good brand reputation and trust. This would eventually lead to more customers. This would also keep the existing customers quite happy.

When you give the customers the content that they think is significant, there is a better understanding between the brand and the customers. This would lead to constant support from the customers.

• IMPROVES BRAND RECOGNITION

Content will transform the brand into a credible one. It will gain the admiration and trust of the people. More and more people will come to know about the brand and will start identifying it with the passage of time. The target audience can be pleased with the content.

However, this is not an overnight process. It requires consistent efforts.

• INFLUENCER MARKETING

Influencer marketing relies on content marketing. When a brand connects with certain influencers from social media platforms, it can reach a vast audience. Associating with influencers will give brands a boost since they have a steadfast audience. As a result, if they promote some product or brand, their followers will have a belief in it immediately.

Even before social media came into existence, brands used to tie the knot with public figures or celebrities to give their brand a certain boost.

• ASSISTS IN EDUCATING THE CUSTOMERS

It helps in creating awareness among the customers. You need to prove to your customers why they should stick to the brand and what they are going to learn after investing in it. The queries regarding the brand should be answered to give the customers a much clearer vision. They should be told why your brand is the best and stands out in the competition.

• CONTENT HELPS THE BRAND BY GIVING SOMETHING PECULIAR

A brand lacking comprehensive content will lack uniqueness. There would be nothing for the brand to offer except its services and products. Content offers a certain edge to the brand and helps in cutting out competition. Study the content of your competition and its targeted audience. You should follow things that your competitors have not paid heed to.

This would surely provide your brand with a distinctive touch.

• CONTENT IS A PROPER BRANDING TOOL

There are diverse fields where content is at its peak. These include video streaming, podcasts, and visual search. Content is used extensively in all these fields. It has emerged as a comprehensive branding tool. Various Digital Marketing Services Online know the importance of content in achieving success.

• COST-EFFECTIVE

Content can help in saving your bucks. With the help of content marketing, there would be an escalation in traffic which would help increase sales.

However, this process requires a lot of patience. Spending about 7 to 8 hours a week on the creation of content can increase the traffic. Focus on the content that affects the target audience to maximize the results. Thus, content is undoubtedly the king in every field. Talking about social media platforms or digital marketing, content is quite significant for success in brand creation. Design and visuals are important but its creation with killer content will make the brand more successful.

SEO is quite a controversial topic regarding which many individuals exercise different opinions. There are a plethora of SEO myths...

SEO is quite a controversial topic regarding which many individuals exercise different opinions. There are a plethora of SEO myths that we hear in our day-to-day lives that need to be exposed and addressed effectively. People still need to be made aware of how search engines work.

Here are some reasons why a lot of people have a belief in SEO myths:

REPETITION

The repetition of SEO myths makes them seem quite believable. They are often shared on various platforms which include social media, presentations at multiple conferences, blogs, and a lot of other places as well.

However, one should not argue if myths are encountered. Instead, awareness should be created among people. The queries of people concerned with the myths should be cleared hence making them aware of them. People should be showered with enough proof so that their vision becomes crystal clear.

• MYTHS ARE GENERALLY THE “EASY ANSWER”

People view SEO as free traffic. It is often noticed that the too-real-to-be-true answers come out to be SEO basics. Such answers can ironically cause harm to the clients.

Precautions should be taken before implementing such answers otherwise they would cost a lot. In some cases, SEO would bring forward an inappropriate search from a long time ago. Implementing such a result can produce unwanted effects. You should stick to the most recent search results.

• EXCESSIVE INFORMATION

There is a plethora of information in the form of articles, documents, guides, eBooks, podcasts, and on and on. In other words, there is an overload of information. This overload ironically causes misinformation rather than information. To counter this flaw one should stick to communication. This would prevent the messing of results. Credible sources should be followed.

• A BELIEF IN RANKING

There is a spontaneous belief among people that whatever ranks high on Google is credible. People generally go for the top search results. Google does not always give a high ranking to correct answers. There is a lack of accuracy. Thus, there is a strict need to filter every speck of information. The sources should be thoroughly checked if some context has been morphed or not.

• LESS CRITICAL THINKING

The information should be gathered and processed before taking any kind of action in order to do the best for the brand or business. Everything should be examined from head to toe in order to be on the safer side.

You should question everything. Experience and knowledge should be used to have a good perspective of things. The best possible results should only be focused on. One should be blunt while dealing with stuff.

• THE SOURCE SEEMS FINE ENOUGH

There are a few sources on the internet that provide erroneous and misleading information. There should be a production of only legitimate information. The misinformation can cause problems for clients.

Many authors go with writing wrong stuff which turns out to be of no help to the customers. Reputable publishing sites generally admit their mistakes and correct them whereas the irresponsible ones tend to ignore them. Two or three verified sources should be checked that are extremely trustworthy.

• SEO’S ARE CONSIDERED THE BEST

It is regarded as the best practice in the field of e-commerce. However, SEO lags behind in other fields such as news and enterprise. Some SEO practices that are regarded as the best could eventually turn out to be the worst for other websites. There is an unavoidable variation. In order to resolve the myths associated with SEO, an educational approach has to be followed. Broader aspects have to be evaluated especially about how things work. The misunderstandings should be cleared at any cost. You can follow Digital Kangaroos for more information.

How to increase traffic on your blogs? Working hard on writing a blog is quite a commendable task in itself....

How to increase traffic on your blogs?

Working hard on writing a blog is quite a commendable task in itself. It takes a lot of effort and time to write an article about some specific topic. However, one should also be serious regarding traffic generation otherwise all the toil would go in vain.

A smaller amount of people reading the blogs would slump the traffic. As a consequence, it would decrease the importance of the blog. An increase in traffic would lead to increased opportunities. For generating large and qualified traffic there are a few things that are to be kept in mind. There are various Online Services in Web Development that can help in traffic generation.

Here are 5 steps you can take to increase your blog traffic:

FOLLOW STRATEGIES RELATED TO THE CONTENT

The traffic with respect to the blog could be simply increased by appreciating good content. Content is often referred to as the king. But the reality is that content quality is not the only deciding factor for enhanced blog traffic. A proper strategy has to be followed. The perspective of the audience has to be kept in mind. In other words, it should meet the expectations of the reader. You should stick to the subject and write what people would like to share and appreciate.

Writing evergreen content (content that stays forever on the web) is a good tactic to promote traffic. Also working on the headline could also prove to be an effective step to generate more traffic.

• USE KEYWORDS

Keywords are a must when it comes to attracting traffic. There should be no hesitation while using them in your blog. By doing so, the targeted audience could be bought into immediate attention. The keyword related to the context should only be used.

More emphasis should be given to the long tail keywords (keywords with 2 or 3 words). There is less competition for them on the internet. Keywords that drive the highest volume of traffic should be added.

• SOCIAL SHARING SHOULD BE PROMOTED

People should be encouraged to share their blogs. Social media platforms should be used as a medium to gain more viewers. Search engines would also get a subtle signal about the popularity of your blog.

Google Analytics could be used to find out the particular sites that drive the most amount of traffic. The comments on the blogs should be paid attention to and treated as feedback. Comments and user engagement should be openly welcomed.

• USE FRESH AND EXISTING DATA IN YOUR BLOG

Fresh content is vital to bring a good amount of traffic to your blog. It would help one to focus on quality rather than quantity. Most up-to-date and valid information should only be used when working on a blog. Fresh content is filtered by Google and the blog can come in the top search results. As a result, the blog would be strengthened.

• FOCUS ON PRODUCING LONG-FORM CONTENT

The size of the blog also plays a pivotal role. Long-form content generally means posting content with a high word count and great depth in relation to a particular topic.

Long-form content can help with more usage of keywords and in depth nature would help in solving the queries of the reader. However, the length of the blog should not be overdone. Quality should be prioritized over quantity any day. One should stick to all the above-given strategies to get some new visitors to your blog. You should be consistent with regard to using the strategies. These strategies are quite effective. Also, one should not forget the importance of quality. Only the Best Digital Marketing Services should be availed for blogs.

In today’s world, a website is as important as setting up an offline business or can be even more important. Website...

In today’s world, a website is as important as setting up an offline business or can be even more important. Website development has been a part of business lifestyles nowadays. To grab the attention of clients, build clientele, generate leads, and boost the sales funnel for your business, it is important to create a website.

While creating a website, there are many viable considerations that one should keep in mind. From selecting a domain and host to coding integrity to UI/UX to graphics to content, it is all-important to take care of and work accordingly.

Website building is no longer a naïve job and if one cannot build a proper website, then the business or client should contact the expert to curb the situation. 10 things that are a must while developing a website are as follows:

Selecting a Domain and Host

It is the most crucial stage of building a website. Before choosing the domain or host, it is important to know the vitality of your business, to know the nature of your business, and to select the website template or host of the domain according to the respective needs.

One needs to take care that the domain name should reflect the brand’s identity and tell exactly what your brand or business is all about.

• Strategized design of the Website

While choosing the template for a website or setting the coding integrity for the website template, it is important to keep the design simple, secure, and sufficiently appealing for the customer, brands, and businesses.

There should not be large or distracting graphics or unusual images that might create a visual mess for the beholder and disrupt the brand identity, crawling, and more.

• Content Strategy

To rank better on the SERP or Google index, it is important to keep the content as a priority. Content should always reflect the brand and tell exactly what your business is all about.

One can easily connect the brand to the customers if one is able to create a connection with emotions. It is to take note to create a predictable, firm, and clear content strategy and follow it all throughout the development procedure.

• Graphic Orientation

Large images and unusual pixelation should not be added to the websites. Graphics are part of the user interface. Large images always disrupt the crawlability and this creates not so good identity for the brand.

• SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a must for any website. It not only helps in indexing your website on Google but also develops the authenticity and elevates the rank of your website. A nicely optimized website helps attract customers and makes it easy for the customers to reach out to your brand.

• CTA (Call to Action)

No matter what your brand or business is about, it is important to focus on the call to action. It not only adds value to your website but also generates a good range of leads and helps increase the sales funnel.

• Security of Website

We all are aware of the recently increased cyber attacks and data storage peaking. In such cases, it is important to register and get the SSL certificates for your site. This helps your site to be secure and safe and helps it to get rid of the chances of getting affected by the cyber-attack.

• Branding

Along with choosing the right domain name, it is vital to choose the right name for your business and create a relevant logo. Branding is a part of communication that directly connects the brand with customers and drives relevant customer traffic.

• Mobile Web

While creating a website, one must not forget to create a mobile-friendly website. Mobile web users are more in ratio as compared to desktop web users.

Hence, it is more important to create a website that is effective for both mobile and other web users and creates possibilities for reaching every single potential customer.

• Adding Social Proof

Building a website is not something where the potential stops. Adding social media platforms is also a must-to-know process and a must-to-add website feature. By adding social media, one can reach potential customers and garner good sales. Building a website is the most important part of building a business and creating a brand online. Proper branding can only be done with a good, firm, clear, authentic, safe, and secure website. Hence, one must keep the above-mentioned things in consideration to build an effective website and work on the business to raise it to a brand. You can avail of eminent quality services in Website development from WordPress Development Companies or contact us for more information.

“Whether you’re into an online business or run a brick-and-mortar store, you need the right digital marketing strategy to garner...

“Whether you’re into an online business or run a brick-and-mortar store, you need the right digital marketing strategy to garner visibility, brand recognition and boost sales.”

The upheaval caused by COVID-19 was catastrophic for many businesses, many companies had to shut and life came to a standstill.

But, every cloud has a silver lining!

Digital marketing gave the businesses a golden opportunity to survive and hit the ground running again with a much broader scope and prospects.

And the best part is that digital marketing is way more pocket-friendly than traditional marketing with a 100% strike rate if done in the right way.

For digital marketing to work, you need to get the strategy right as your marketing endeavors would strike null and void if you don’t know whether you’re driving in the right direction or not.

Keep reading to unveil the best digital marketing strategiesfor your small business (online or offline) and how to create them right.

What is a Digital Marketing Strategy?

A digital marketing strategy or plan is a framework of data-driven techniques that are formulated as per your marketing goals, preferred online channels, and budget for digital campaigns.

Online Marketing Strategieshelp you eliminate any possibilities of distractions or errors and allow you to completely focus on achieving your goals. With the right blend of digital marketing tactics, you can widen your visibility, and brand recognition and boost lead generation at a low cost.

Here are some tried and tested digital marketing strategies that help you lay the foundation for a strong and impactful digital marketing campaign.

Invest in quality mobile Websites

In today’s scenario, it’s imperative to have a strong web presence, and having a high-quality mobile-optimized website is critical in achieving this.

High quality means proper attention to speed, user interface, design, security, and rich user experience.

You need to have a website that does not sell brands or products but sells solutions.

Always remember that it’s your approach that will help you stand above the rest.

Get your website designed by a professional web development company that can help you strike a difference.

Interactive Social Media Presence

Social media is one of the biggest assets that you can leverage in your digital marketing endeavors. Most people acknowledge this fact but overlook it during those busy days or “season time”.

Make sure that you keep posting regularly on your social media handles to keep it fresh. This is the key to sustaining your social media presence. Create catchy posts that aim for audience engagement and encourage following.

 Want to know more about how to effectively draft a social media campaign for your business; reach out to the best digital marketing agency in Punjab for better guidance. Online Reputation Management Campaigns

To present a positive picture to your clients you need to make sure that your internet reputation is positive and favorable.  Apart from social media profiles, make sure to register and manage your business on review websites such as Google Maps, Yelp, etc.

Word-of-mouth marketing is still considered to be one of the most influential marketing strategies of all time. Customer reviews, testimonials, and feedback serve as your referrals. In case you receive any bad or negative feedback, make sure to address the concern immediately and work on it to resolve the issue.

It’s vital to have good reviews and high ratings as people normally have a tendency to select a high-performing business over a normal one.

Remarketing 

After having set up your website and social media profiles, the next step is to use paid advertising campaigns to increase the footfall and visitor count on your digital platforms. After you’ve identified your potential customers, go for remarketing campaigns by Google Ads and Facebook Ads for effective lead generation. 

Google My Business Profile

Google My Business is one of the best and most free services offered by Google to create a better local presence. It helps to genuinely authenticate your business and the information gets displayed on Google Maps.

Update your profile properly as it helps the users to know your location, opening hours, your offerings, photos, etc. 

Seamless Buyer’s Journey

The best way to analyze the buyer’s journey is through Google Analytics. It helps you to understand the demographics and capture other metadata regarding the website traffic. A careful analysis of these metrics helps you identify your potential audience such as from which country the audience is coming, age group, interests, time spent on pages, bounce rate, etc.

Based on these metrics, you can work over your existing online marketing strategiesand refine them to capture more leads.

Digital Kangaroos –Transforming your Digital Marketing Capabilities

Looking to set up an appealing website that generates leads?

Or, want to set up an Instagram campaign that drives results?

Reach out to Digital Kangaroos- the best web development and digital marketing agency in Ludhiana. Our passion for excellence and zest to conquer the digital world makes us stand unrivaled in the e-world.

Let’s work together and plan out the best Digital marketing strategy that drives results and fulfills all your goals. Our team of experienced digital marketing experts has the right skills to ensure the success of your small business online. Connect with us today!

Losing out on sales conversions despite having an impeccable e-commerce website? Read the post to find out how high-quality product...

Losing out on sales conversions despite having an impeccable e-commerce website? Read the post to find out how high-quality product photography and videography could help you change the stats.

Product photography and videography play a crucial part in your business when you are trying to convince people to buy your products and services.

These things become a game-changer when it comes to online shopping and eCommerce.

As more and more people are becoming tech-savvy, online shopping rates and online shoppers keep on climbing with each passing day.

These numbers are expected to hit the 500M figure by 2030. Just a single click and the thing reaches your doorstep at an unmatched price.

The eCommerce has witnessed a significant boost post-pandemic as online shopping turned out to be much more secure, time-efficient and budget-friendly. This has dramatically led to a rise in independent eCommerce websites and has been performing incredibly well.

But, having an eCommerce website and stuffing your products in it will not suffice. If your eCommerce website is not working despite all your digital marketing efforts, then you’re not including 360-degree product photography for your products. 

 The Power of Industrial Photography

Whether you are selling on major retail e-commerce giants such as Amazon, Flipkart, etc., or your own commerce portal,  the power of photographs is undeniable.

 A 360-degree photoshoot of your products/services helps you make a difference between losing the customer and making a sale. 

In fact, the customers look at the product photographs even before looking at the content or product description. So,  you need to make sure to cast that first impression well.

Industrial Photography is a skill that needs a professional touch!

Have a look at why going for a professional product photoshoot is important for your business. 

1. Brand Building 

Product photography or videography is a long-term investment that will help you hatch bigger plans and reap amazing benefits down the line. 

Sharing professionally shot images and pictures on e-commerce portals or social media platforms helps you gain recognition as a true business leader. 

These photographs help you place your brand and business as valued, professional, diverse, customer-driven and innovative. Customers believe that your business really cares for them and this turns them into loyal customers. 

2. Images speak louder than text

When it comes to the digital world, netizens have a lesser attention span as well as less patience to read the product description.

They are more concerned about the image. Only if the image grabs the attention, they are bothered about the product description else they move ahead to the next option.

 This makes professional photographs even more crucial for a powerful and impactful presence in the e-world. Professional product photography is definitely a head-turner for your business that promotes silent communication. 

3. Set the right expectations 

According to research around 22% of products are returned at various online sites because the products received don’t look similar to the one ordered. 

It’s easy to convince people to buy from a brick-and-mortar store as people can physically see and touch the product but with online stores, people just have one connection- PHOTOS!

360-degree product photography Ludhiana helps to set the right expectations and reduce the product return rate. 

It also grabs the customers’ mood and helps them understand how the given product can be helpful in solving their problems.

4. Keeps competitors away

Professional photography and videography are the best way to outpace your competitors. It gives you a way to prove your mettle and stay unrivaled by allowing you to talk with your photographs. 

Digital Kangaroos– Your one-stop destination for industrial photography and videography  Your search for the best professional Product videographer near me ends here!

Invest in professional product photography with Digital Kangaroos today and feel the difference in your sales right from  Get high-quality and professional photos that grab attention! Call us today to know more.

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective! It...

Still struggling to get positive results from digital marketing? Follow these strategies to get the game right and effective!

It has been seen that most of the companies spend around 7-10% of their revenue on marketing out of which digital marketing should grab the lion’s share. But, expecting a good turnover by spending less than a third of the total marketing budget is not going to make a significant difference.

After all what matters is your visibility and lead generation. There are a plethora of leads looking for your business and investing money in the right direction will not only help you grab those valuable leads but also give a push to your revenue.

While setting up your digital marketing budget, you just need to follow a simple 70-20-10 rule which states:

NOW: Spend 70% of the budget on the strategies that are actually working for your business.
NEXT: Spend 20% of the budget on the technologies or business strategies that are on the horizon and trending.
NEW: Keep the remaining 10% for trying new or upcoming things in digital marketing that are worth taking risks.

Now let’s discuss the top-rated four digital marketing methods and their budget allocation for your 2022 marketing endeavors.

SEO

Without a thought, Search Engine Optimization is one of the best strategies to look for to boost your organic rankings, visibility, and brand recognition. It helps you crack your potential leads and increase footfall.

Here’s what to look for NOW, NEXT, and NEW for SEO.

2.      PPC (Pay per click)

PPC is a paid advertising and promotional strategy that helps you reach qualified leads who are interested in your products and services. PPC makes your ad appear on the top of SERP results before the beginning of the organic results.

How to Optimize for NOW, NEXT, and NEW?

For NOW, focus more on researching the right keywords as it’s these keywords that’ll help you boost your traffic footfall and ensure that you’re driving the right results.

For NEXT, look beyond Google! There are many other companies and websites that are offering PPC such as Facebook, Amazon, etc. Connect with the best digital marketing company near you for the right approach.

For NEW, there are many upcoming unique search strategies such as search by product, image or UPC code. Dedicate some effort to mould your PPC ads to fit these future aspects.

3.      Email Marketing

Email marketing is one of the most effective and conversion-friendly digital marketing strategies to invest in 2022. It helps you directly connect with your leads who are interested in your business and want to hear from you.

How to optimize email marketing for NOW?

Don’t draft common content for all your subscribers or audience. To get the best response, it is better to segment your audience based on their likes and dislikes. Now, trigger the emails that are curated as per their individual preferences.

This will help the audience connect with you in a better way.

Optimizing for NEXT:

Rather than focusing on tracking the opening rate of your emails, it would be better to concentrate on efforts that actually impact your bottom line. These include open online transactions, how many carts are abandoned etc.

Optimizing for NEW:

Focus towards personalization using Artificial Intelligence. Think of methods that help to understand the user preferences and trigger one-on-one personalized emails.

E-commerce Marketing

 E-commerce is not going to slow down! It’s the future.

If you still haven’t jumped on this bandwagon, it’s high time to do so.

Optimizing e-commerce for NOW means finding places where you can sell, learning how to sell, and understanding the importance of having your own personalized commerce platform.

 For NEXT, work on having your own e-commerce website as it helps you save a lot on seller fees that are charged by major e-commerce retail giants such as Amazon, Flipkart, etc. You can work on your own SEO, and PPC campaigns to bring your rankings up.  

Optimizing for NEW:

<>Launch Google shopping ads

<>Marketing automation, streamlining ROI

<>Photo SEO

<>Improvise website in SEO, page speed, user experience

If you don’t have time for all this, it’s always better to hire a professional web development and digital marketing firm to reap the benefits to maximum.

We, at Digital Kangaroos, strive to keep your business in pace with recent trends and the latest SEO algorithms that help you hit the ground running and secure an unrivaled presence in the digital world! For more such interesting insights don’t forget to share and subscribe.

“Get a hold of these trending web development trends and turn your digital space faster, interactive, dynamic, and productive!” Since...

“Get a hold of these trending web development trends and turn your digital space faster, interactive, dynamic, and productive!”

Since the lockdown, we have seen a huge peak in the evolution of web development – most individuals are switching from offline practices and are smartly using internet services. You can either call it the demand of time or the way of living as a new norm.

Since the number of internet users will keep on accelerating in the future – developers are working on brand new technologies to resist the downfall.

For a bright future, content creators along with digital marketers and IT companies are following the trends that are eventually seen to be more effective than ever before. Let’s have a look.

Top 10 Web Development Trends

To make the learning process easier and more precise, we have organized an updated and useful list of technologies. With these, your websites can become faster, more interactive, dynamic, and productive. Let us dive deep to learn about the best web trends of 2023

Progressive Web Application

Instead of developing individual applications for respective websites – famous brands, companies, and internet sites have switched to progressive web applications that allow the user to add the website as an application to their device.

The overall experience of the website is similar to the mobile application that allows visitors to display the website best compatible with their mobile phone screens as well.

Famous websites such as Pinterest, Twitter, Alibaba, and Forbes have been using PWA trends and leaving magnificent effects on the audience.

Animated User Interface

In the era where web designing companies are highly focused on improving the user interface; motion technologies are the next attention seekers. The technology offers eye-catching animations and digital art that gives illusions of objects in motion. 

Usually, multimedia is included by using JavaScript and high-end technologies that increase the engagement of the visitors. Such relatable animations enhance the complete outlook of the web pages and add grace to the existing site.

Eventually, the SEO rating can be improved with the Motion UI interface as it provides fun and extra beauty to a webpage. The users usually don’t get bored when they browse such websites.

Chatbot Support Services

You must have seen a chat box at the bottom right side or top right on most web pages that pops up just like when you receive a text on your mobile phone.

An organization having reliable, direct, and quick customer support is more likely to be preferred by users than a firm with a slow help desk response. 

Chatbots are a great step forward to boost your business. In emergency cases, we can contact real human clients to ask queries and provide further contact details.

Responsive Websites

It is a fact that people use the internet a lot more on their mobile phones than on other devices such as personal computers, tablets, etc. Thus, web developers have come to a point where they must work on an interface that fits best for a mobile user. 

Mobile-friendly websites are flexible and perform better – and therefore should be properly taken care of from the Search Engine Optimization perspective as well.

Cloud Computing

Even though cloud computing has served users for many years, people still do not have the actual idea of how best they can make use of cloud networks. 

Web development is under the great influence of data storage and access from cloud networks. Now, when most people are working remotely – the advantages of cloud computing are highly visible in 2023.

Accelerated Mobile Web Pages (AWP)

Google developed a library namely Accelerated Web Pages or AMP for webpages that allows developers to make lightweight, smooth, and faster websites. The main advantage of AMP is to lower the bounce rate and enhance the user-interface experience.

Since the webpages with the AMP framework take less time to load – it helps in growing the organic audience that attracts repeated as well as new visitors. Mainly Javascript is the primary technology that smoothens the web service and polishes the page performance.

Websites with Accelerated Mobile Web pages are more likely to be ranked well than sites that do not utilize the bliss provided by Google.

Voice Search

Virtual audio assistants such as Amazon Alexa and Google audio searches are already making our lives a lot easier. Now, look at the next level approaches that help people of all age groups utilize internet services just by speaking the RIGHT words. 

Voice search and smart speakers can take both web development and e-commerce markets to newer heights.

Dark Mode On

When a user lands on a webpage – your main motive must be to keep the reader stuck to the page. When the website is more about informative content – make sure to make the webpage interactive and captivating.

With Dark mode or white/ black trends, a user can switch the background colour or lights as per his needs. It provides a more customized and personal feel to the user.

Augmented Reality

With AI and IoT stepping inside the world of the internet – Augmented reality is a more advanced approach to utilize the technology at its best. It provides the user with an atmosphere that looks similar to the real one.

Many websites include AR on their landing page which gives the user an experience of the real-time presence of individuals. An organization that is tied up with augmented or virtual reality will grow more rapidly in upcoming times. 

Blockchain rules

People are moving more into investing in bitcoins or crypto-currency and hence blockchain technology goes side by side. With blockchain, a user who is into mining can ensure the transaction of digital money more securely. 

Each transaction is encrypted with unique keys and the sender’s digital signatures that make the network safe and trustworthy. Cybersecurity is another digital trend that goes well with crypto transactions and positively influences the web.

The Bottom Line

We have studied the various web development trends that can take the overall internet and customer experiences to a much better level. One must build up and invest in such programming skills and required proficiency.

Digital Kangaroos– a premier web development and digital marketing agency in Punjab offers support in various digital services so as to enhance the overall performance of web development. We use the latest technologies to enhance the user-interface relationship. Let’s co-create web space of your dreams. Call us today!

“Online sales platforms such as Amazon, Flipkart, eBay, etc. can indeed turn out to be great sales channels, but these...

“Online sales platforms such as Amazon, Flipkart, eBay, etc. can indeed turn out to be great sales channels, but these channels come with a lot of limitations and restrictions.”

Going online is no big feat these days. Most of the small entrepreneurs choose to opt to sell on an e-retail giant rather than having their own website. Having a great online presence is a must in today’s scenario and things have geared up even more after the COVID-19 scenario.

Whether you choose to sell on a marketplace or your own website, each side has its own pros and cons. There is no one-size-fits-all strategy. Businesses who really want to grab a lion’s share on an online platform or are truly serious about expanding their business online should consider having their own website for sure.

 Yes, online sales platforms such as Amazon, Flipkart, and eBay can indeed turn out to be great sales channels, but these channels come with a lot of limitations. The general public has started to look beyond these options and even likes to purchase directly from the seller rather than the middleman.

Starting an online business can be intimidating but it’s worth spending your time, money, and resources on it. Have a look at how having your own eCommerce website is advantageous.

Personalized Communication

When you market your product across big retail giants or a global marketplace, there are thousands of similar brands competing for visibility on the same platform/s. The main advantage of having your own e-commerce website is that you can market your products directly to the customers.

People come to your website as they want to know more about you. Here, you have their email addresses and contact numbers. You can personalize their shopping experience by offering discounts, new launch offers, and other promotions.

Your Brand, Your Rules!

When a customer orders your product from the global marketplace, it reaches him with branding done by the marketplace.  Your brand gets minimal promotion or visibility. This, indeed, makes your brand weak.

Branding is of prime importance when you strive to build a brand both online and offline. Connect with a good e-commerce development agency near you and start your own brand that rules!

Your strategy, your branding, and your Profit!

Customer Loyalty and Retention

The lack of loyalty and presence of several competitors on a global E-commerce platform makes you hardly get a repeat customer. When you are selling from your own e-commerce platform, you can connect with the audience in a better way.

A more personal connection between you and the customer can be established as they get multiple ways to connect with you. Reach out to the best web development company in Ludhiana to know more about the nitty-gritty of the e-commerce business.

Run Creative Marketing Campaigns

Having your own website doesn’t mean that your audience would be coming flocking to you. You will have to fight tooth and nail to get shoppers to your website. You will need the right mix of SEO and other digital marketing strategies to build a strong online presence.

Work with the best e-commerce development company in Ludhiana to brainstorm some creative campaigns and discover what works best for you. You will be able to understand your audience in the best way through analytics and mould your strategies in a way that best works for your brand.

Use this data from the analytics to grow and reach your audience in a better way.

Cut the Middleman, 100% of sales revenue

With your own E-commerce website, you have complete business autonomy.

Working with a marketplace means paying fees, warehouse charges, seller rights, and transactional costs. The entire cost is to be borne by the seller. Amidst these complexities, the share of your profit is meager and the ROI is very low.

By having your own website, you are selling directly to your customers, and that too, with your own branding. This ensures faster query resolution. Apart from that, you can easily integrate the selling experience with social media channels such as Facebook, Instagram, etc.

Want to grow your online business? Or looking for the right ways to step into the online world?

Digital Kangaroos is one of the leading and best web development and digital marketing agencies in India offering 360-degree solutions to all your digital needs.

We, at Digital Kangaroos, are a team of young, energetic, and experienced professionals helping you realize all your digital and e-business needs. Feel free to call us at +919814820845 or connect with us at info@digitalkangaroos.com for the best digital solutions.

“A fancy website built without conversion rate optimization strategy is more like a car having no wheels – physically present...

“A fancy website built without conversion rate optimization strategy is more like a car having no wheels – physically present but going nowhere!”

Do you know you just have 0-8 seconds to impress your visitors?

96% of the visitors don’t make a purchase.

 A 1-second delay in load time can reduce your ROI by up to 7%.

Surprised?

Conversion of visitors to customers and leads is the key objective of every business, online or offline – big or small. However, the factors affecting the conversion rates are multitude. The best way to do this is to try and test what works best for you. But, in this competitive world, no one has that much time, budget, and resources because a single blip can rule you out from the competition. Digital Kangaroos- the best web development company in Punjab brings you some time-tested web development tips that will help you gain visibility, establish brand recognition, and of course boost conversion.   

Great Website Foundation

A fancy website built without a conversion rate optimization strategy is more like a car having no wheels – physically present but going nowhere. The same goes for the website. Your website needs a strong foundation along with rightly placed things for a great push. Here’s what you need for a solid foundation:

• Professional Design

To make a dynamic impact in front of your customers, you need to tell them that you really care for them and are serious about your business. The golden way to do this is by giving a professional touch to your website and getting it designed by the best web development agency in Ludhiana.  

Make sure that your design is unique, professional, and eye-catching.

• Update Regularly

Apart from design, make sure that your web development takes place on the latest programming languages, and frameworks and is fully secure. Keep updating your plugins, templates, and other software regularly so as to keep the hackers away. Add site security to make your website reliable and trustworthy.

• Clean Design

A clean design ensures that your website is navigation-friendly. All your links, whether in the footer, navigation bar, or other service/product pages should be super easy to find. Don’t assume that the user will be digging deep to find the required thing. It isn’t a hide-and-seek game, it’s a clear business!

If your website is loading slowly or lacks impressive design, you’re going to lose your customers anyhow. Connect with the best web development company in Ludhiana to give a solid foundation to your website. 

Keep Search Engines Happy

Gone are the days when SEO was all about stuffing keywords. Now, it is more about the user’s search intent. The more you rank on relevancy parameters, the higher you will rank on SERPs. Keeping search engines happy, is keeping your visitors happy too! Here’s how you can do that.

Responsive design

Back in 2015, mobile search surpassed desktop search. Even in the latest 2021 algorithm updates, Google has made clear that only responsive or mobile-friendly web pages will be allowed to index. The intentions were made crystal clear when Google launched their mobile website tester. This test will allow the user to check and verify their websites for mobile devices.

Before giving a green signal to your website, make sure it passes this test. Any red flags should be sorted as soon as possible.

On-page SEO

It’s always worth taking out few hours and learning how to do SEO for your website. Well, off-page SEO may be left for the professionals but with some minor tweaks in your content, you can easily achieve an optimized page.  These simple and small changes will help you gain a better position on SERPs as compared to your competitors.

Listen to Your Customers

Your customers are your best advisors, listen to them. It’s always best to sit with them or call them for feedback. Use the analytics to learn how your clients interact with your website. The length of the page doesn’t matter. What matters the most is the engagement levels of your landing pages. Consult the best web development company near you for a quick review of your website and get an action plan designed if the values fall below the desired ones.

Eliminate Unnecessary Elements

Your web design is going great. You have left no stone unturned to make it engaging and alluring. But, there are certain elements that unintentionally hinder your conversion rates if you’re not careful. For example: your navigational bar may attract customers and hinder the conversion coming from the home/landing page. Most webpreneurs prefer either going for a single-page web design or just removing the navigation (menu) completely from their website.

 Adding elements such as unnecessary images and sign-up forms to your websites distract the visitors from clicking the call-to-action button, thereby, increasing the bounce rate.

Fear of Missing out

Your website must convey a sense of urgency to shoot up the conversion levels. Establishing FOMO or fear of missing out is a great place to start. People are more likely to buy services or products that make people feel at a loss when they don’t buy the available product/ service or avail of the offer. Hubspot reported that using a red CTA button increases the conversion by 21%. Additionally, using timers on the website persuades the visitors to make a decision immediately. 

Key Takeaway – Never Stop Improving

Even though there are a plethora of adjustments that you need to make to skyrocket your conversion rate, it may be difficult to draw conclusions too early. Audiences may respond to different changes differently. Keep testing and improving to understand what works best for your audience. And don’t forget that your web analytics is your Excalibur that helps you fight through every situation. 

Still confused about optimizing strategy? Looking for the best web development agency in Punjab to step into the online world?

We at Digital Kangaroos– the best web development and digital marketing company in Ludhiana/Punjab, are working round the clock to deliver the best digital solutions for all your business needs.

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry....

An effective social media strategy for LinkedIn will position your school’s faculty members as thought leaders in the education industry.

LinkedIn– the most popular social media platform for professionals is well-known for offering networking opportunities, industry updates, and professional development for businesses. Similar to Facebook, Instagram, and Twitter, LinkedIn also plays a crucial role in reaching out to your community and building a solid online presence. From the school’s faculty to alumni- everyone is present on this professional networking platform.

Let’s have a look at why a school’s presence on LinkedIn matters.

Brand Awareness

Staying active on LinkedIn and posting regular posts helps you grab a better position in the education industry. It shows how deeply you are concerned about the teaching profession and the efforts you are making to nurture the coming generation.

It establishes your school as one of the crème de la crème schools in the district/city. Encouraging your key members such as faculty members, alumni, and people in leadership positions to use LinkedIn would boost the reputation and build brand awareness of the school.

Leaders in the Industry

Holding an effective social media strategy for your school on LinkedIn would position the school’s faculty as thought leaders. When you build connections with other leaders and experts within the industry, it helps you stay updated with the trends and other education industry news. You can also share education or business-related news about your district/brand to establish your command in the industry.

Principals and heads of departments can leverage LinkedIn to form relationships with influencers and leaders in the field of education. This not only helps to grow their professional network but also opens the doors to plenty of opportunities for the school. The faculty and other high-level stakeholders can use LinkedIn like a blog where they can share or document their thoughts on a daily or weekly basis. This acts as a conversation starter amongst like-minded professionals.

You can discuss around latest pedagogy techniques, the future of education and challenges, general happenings, etc. Brainstorming sessions and other meetings can be filmed and shared online (if appropriate).

Alumni Connection

The school can create company profiles on LinkedIn. This encourages the former students and other alumni to connect with their alma mater. This tremendously strengthens the school’s brand power.  By hosting school reunions, school authorities could encourage former students to connect and follow the school’s profile.

High-profile former students can be great marketing assets and can act as brand advocates for your school.

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Local Boost

LinkedIn serves as a great platform that helps the school to connect and engage with local businesses. Be it donations or sponsorships, everyone likes to invest in a brand. In fact, many entrepreneurs could come forward and offer some incredible career development and internship opportunities to students.

LinkedIn can also be used to post recruitment and career-related opportunities. It helps in the best talent identification and provides some best recruitment resources.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Top Rankings

As LinkedIn features high in the search engines, having a profile here broadens your visibility and makes you top the SERP charts.

How to leverage LinkedIn to grow your school community?

LinkedIn is a perfect platform that helps you turn your school into a reputed brand. Here are a few tips that help you improve your school’s visibility, and brand awareness and grow its community on LinkedIn.

Update your information

Make sure that your profile information is accurate and up to date. To attract more visitors it is inevitable to ensure the information from school size to contact information is correct and current. The profile images should be of high quality and high resolution.

Need assistance? Contact the best digital marketing agency today for the best results.  

Post frequently and consistently

Just like other social media platforms, you can share content within your connections. The main aim is to engage the audience through creative content. Some content ideas that perform exceptionally well on LinkedIn are news updates, blogs, events, photos and videos of school, etc.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Employee advocacy and alumni associations

There is no second opinion that employees are the lifelines of every business. Including employee advocacy in your LinkedIn strategy would help you reap the gains soon. By encouraging the alumni and other staff members of your school to like and share your content, the reach and engagement get amped up. Moreover, your employees act as brand ambassadors and help in fostering a sense of community.

Moreover, LinkedIn’s diverse range of analytics offers deep insights into your visitors, followers, and updates. By understanding these metrics you can resonate with your audience in a better way.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Want to know more about how to grow your social media community?  Digital Kangaroos- one of the best web development and digital marketing companies in India, is well-known for providing quality-driven digital marketing and web designing services.

Internal links are arguably the most underrated SEO strategy for getting high ranks in SERPs. It’s completely in your hands...

Internal links are arguably the most underrated SEO strategy for getting high ranks in SERPs. It’s completely in your hands as you don’t have to look up to some agency to do this for you. Internal linking indeed helps you rank higher in Google with a 100% success rate.

Internal links are the links that point or go from one page to a different page on the same website (domain). The primary role is to make the website navigation friendly. Both, search engines and users use these internal links to find content on the website.

Why internal linking is important?

There are three main reasons why we need internal linking.

• Crawlability: It helps search engines and web crawlers discover new pages that can be indexed.
• Authority: Internal linking boosts your Page Rank i.e. power up other pages as well and spread link-equity around the website.
• Relevance: Apart from aiding users in navigation, they also help search engines to better understand what the page is all about.
  
  How you can use internal linking to boost your ranking?

There are many types of internal links that you can use on your web pages such as the menu, homepage links, footer links, etc. In addition to this, there are links that you can add to your content. These are called contextual links.   

Contextual links point to related or interesting content on your website. Through anchor tags and text, it allows search engines to find out what your page is all about and determine the page rank.  So, good internal links are a vital component of a successful SEO strategy.

You can begin by:

Determining a logical hierarchy of your site structure

Consider your website as a mind map. The homepage should be on top, followed by the sub-categories that should branch out from that such as the services page, about us page, blog, etc. And, from these topics, you can branch out to other sub-topics.

For example: If your website is about digital marketing, the services can branch out as PPC, SEO, SMM, etc. These branches are created using internal links.

But, this mind map is pretty basic and may not give entire information to the web crawlers or search engine bots.

To counter that you can create:

Content Hubs

Content hubs are just an interlinked collection of all web pages related to a similar topic. Here you create pages around a topic and its sub-topics and link them internally through phrases or keywords.

For example, You can further group Blog> Link Building Guide into subtopics such as broken link building, guest posting, tips for bloggers, etc. These pages would be linked with the main category but don’t miss out on linking these pages internally with each other as well.

This will boost relevancy and your pages will get internal backlinks that certainly boost the overall page authority. Also, creating internal links between related pages will help all of your pages rank high on Google.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Now, what if you have created hundreds of pages without any specific structure in mind?

Identifying each page and finding its relation would be tedious. Here are three ways to find internal linking opportunities:

• Google’s ‘site’ Operator:

Use the ‘site’ search operator in Google to find all the pages related to your website. For example, you want to link all pages that include ‘digital marketing tips’ on your website.

Open Google and type:  

site:<website-name>/<category>/ “digital marketing tips”

This will list down all the pages having the ‘digital marketing tips’ phrase. Open individual pages and start linking them with each other.

• Perform Site Audit

There are many site audit tools (both free and paid) that help you look out for link-building opportunities. If that feels too technical, you can consult a professional web development and digital marketing agency near you to do the site audit for you. These professionals will remarkably amp up your rankings by making the most of link-building and other SEO strategies.

•  Identify Power Pages

There would be some pages on your website that are powerful, have great visibility, and have earned external backlinks. Such pages have more ‘authority’ that can be passed on to other pages as well on your website. So, you can use these pages to link back to your internal pages with similar intent.

Whatever method you choose, just be cautious not to force the links unnecessarily if the things are irrelevant. Also, don’t flood your page with internal links.

What if you don’t have any pages with good ‘Page Authority’?

Contact Digital Kangaroos– the best web development and digital marketing agency in North India, for a complete site audit today.  Get back on rankings now!

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing...

Want to learn digital marketing for your real estate business and boost sales? Learn how to do real estate marketing in the e-sphere in the most effective and right way with free tools.

The rise of the internet has completely disrupted the real estate sector. According to Financial Express, Realtors need to undergo a digital transition if they need to survive and sustain the afterstorm of COVID-19. Apart from the fear of stepping out, people are so preoccupied with their lives that they prefer a virtual site visit while shortlisting their new home or property.

Netizens are spending more time on social media and e-commerce platforms now, almost double the time they spent before. It’s the right time to capture the influence and reach offered by digital marketing to build a strong customer base. So, here are a few easy steps to real estate digital marketing that can help you leverage sales, customer base, and brand. Let’s get started.

Create a Mobile-Friendly Website

Having a website is no big deal and can be made by any web development company. But, the twist is that you just don’t need a simple website. You need a website that:

• Is attractive and catchy
• Has SEO-friendly content
• Is fast loading
• Has powerful CTAs
• Is User-friendly (should support ease of navigation and is completely mess-free)
• Is Mobile-friendly (should open perfectly on all mobile devices)
• Offers the best user experience
• Has well-drafted content that guides the buyers throughout the process

With so many photos, videos, and links, a real estate website often turns slow over time and faces a high bounce rate. Approaching a Professional Web Development Company or a seasoned web developer (who perfectly understands your requirements) is an ideal way to start. The web experts know the latest digital marketing trends in the real estate industry and curate a scalable website as per the latest norms.

There are many tools such as:

• Mobile Friendly Test By Google Search Console
• Page Speed Insights to test and analyze your page loading speed
  
  Google Business Pages and Local Citations

Next, start by creating a Google My Business page for your business. Make sure that you have filled in all the details accurately such as name, address, contact number, opening hours, etc. According to a survey, around 46% of the total searches are local. People spend 88% of their time looking for local businesses. So, investing in hyperlocal marketing should be your next call.

Read More: How to do Local Marketing for your small business?

Pro tip: Make sure that all the contact details provided on your Google Business Pages sync with the details given on the website.

Tool Used: Google My Business (Free of cost)

After getting listed on Google Business listings, look out for websites such as Sulekha, Indian Yellow Pages, etc. for local citations. Local citations mean advertising the business on commercial websites by giving your NAP details. Here is a list of top local citation websites to begin with according to popular website Moz.

Blogging and SEO

If you want to stay relevant in the industry, connect with the audience, and show your expertise- Blogging is the perfect solution for that. According to the Content Marketing Institute, 86% of marketers have successfully achieved their goals through blogging.

Also, 90% of consumers expect their favourite brands to provide meaningful content. They search their blogs to find answers to their queries. Relevancy and consistency are the keys to making your blog successful and becoming the first choice of visitors.

Read More: Know which content marketing is perfect for your business

SEO helps you become searchable and discoverable by search engines. Invest in the right SEO practices for real estate. But, as Google and other Search Engines keep on changing their algorithms every couple of months, you need to stay updated to retain the SEO juice.

Take the help of a real estate digital marketing agency to get the latest on-page SEO trends implemented in your content strategy.

Social Media Marketing

Creating a social media page such as Facebook, Instagram, LinkedIn, etc. is like a child’s play. But there are certain things that you need to be aware of. The logo and Cover Page picture should be attractive, impressive, and complete in itself. Stay active on social media by posting engaging posts and stories. The name should be the same as yours. Don’t make any sort of variation. It’s vital for your discoverability on social media.

You may also approach social media influencers to give a whopping boost to your audience, sales, and conversion rate. Connect with the best real estate social media influencer near you or connect with a digital marketing agency for all your influencer marketing needs.  A social media influencer has the capability to multi-fold your audience base with just one post/share.

Plan interesting campaigns, giveaways, contests, etc. to keep your audience engaged and connected. Take guidance from a real estate social media marketer to know more about new trends and audience tapping.

Host Virtual Tours

For a successful real estate digital marketing strategy, you need to go truly virtual. In today’s scenario, when people fear stepping outside due to the risk of infection, why not get them an online site visit? Virtual Tours help the clients to get an idea of what is unique about that place and what it has to offer.  This helps you entertain not only your local clients but handle international clients as well.

Andrew J Carr has shared some interesting tips for realtors to make virtual tours a success. Some of these are:

• Actual footage of the home should be used. No digital recreations and illustrations.
• It should be easily accessible to a layman through a mobile device or browser.
• The viewer should be able to see the 3D exploration of the site.
• Abide by clear lighting and high-resolution videos. Make sure things load quickly.
  
  Key Takeaways

To give a digital dimension to your business you need to make yourself discoverable with the help of a user-friendly website, GMB page, local citations, etc. Continue your efforts of brand building with SEO, blogging, social media marketing, etc. Offer virtual tours and online site visits to your clients to broaden your client base and offer them the best user experience.

Digital Marketing skills have become quintessential to making a business successful. Invest in real estate digital marketing training to know the latest digital marketing trends in real estate and outpast all your competitors in sales, revenue, ROI, and audience.

Contact Digital Kangaroos for more advanced insights on how to rank top on Google and for the best real estate digital marketing services.

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major...

Having an e-commerce store is no longer a luxury but a necessity to thrive in this competitive world. One major breach could mean an end to your business. Here are a few tips to make your online store’s identity eternal.

Having an online store is both profitable, rewarding, and a must to thrive in this post-COVID era. Most small businesses and newbies often neglect one of the biggest threats to their website integrity i.e. e-commerce security. A data breach or stealing your name could mean an end to your thriving business not only online but deeply impact your offline business as well.

Here’s why small businesses and budding entrepreneurs ignore their e-commerce security.

• They don’t know what it is.
• They underestimate the threats.
• They believe that their business is too small to be targeted.

According to the latest statistics, nearly 43% of the small businesses are targeted out of which nearly 60% of them go out of business. The numbers are constantly multiplying. Even after too much advancement in technology, hackers are victimizing innocent online shoppers and e-commerce sites.  

So, here are some of the best tried and tested tips that help you stay protected from pretenders, con artists, and hackers.   

Trademark your Business

To avoid copycats and pretenders, get your business name and logo trademarked. Registering your business protects your brand identity and guards against infringers and others who try to capitalize on your name. Though it may be a bit expensive for small businesses if you don’t register then someone else can easily copy your things and sell them in his name.

The truth is that if you are going digital, sooner or later you will succeed for sure. So, it is always better to protect your identity as early as possible.

Read More: How to attract customers to your online store?

Use a trusted and secure e-commerce platform

Opt for secure platforms such as Shopify, Magento, etc. that offer affordable SAAS e-commerce solutions for their customers. If you are not tech-savvy, prefer a Shopify Agency for a professional e-commerce approach. Explore some of the best Shopify service providers near you and step gracefully into the digital world.

An e-commerce platform such as Shopify would not only monitor your stores for security issues but would also help deploy solutions to your problems immediately.  

One more advantage of taking cloud-based services such as those offered by Shopify is that it provides an additional layer of protection against DDoS attacks. A SAAS or cloud-based solution offers you managed DNS services that significantly mitigate the Denial of Service attacks. You don’t need extra equipment or heavy infrastructure for the installation or setting up of things.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Use SSL/HTTPS

SSL or Secure Socket Layer is a protocol that servers and browsers follow to authenticate, encrypt, and decrypt data sent over the internet. SSL when used on HTTP forms HTTPS (HyperText Transfer Protocol Secure) that ensures that all your transactions are private and integral.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Other compliance

For online payments, make sure that your website is PCI DSS compliant. This means that no critical data or credit/debit card information is saved on your end. Add layers of security to your website by using features such as firewalls, contact forms, login boxes, scripting languages, etc.

This prevents application-level cyber attacks such as SQL injections, XSS, etc.

Stay Updated

The automated web crawlers by hackers are always looking for vulnerable and exposed sites. Unpatched sites and sites that are not updated regularly are their prime victims. Delaying the timely updates in the software could compromise your website.  Make sure that your backend software as well as the website is updated with the latest security patches released. 

If you are unable to manage all things, hire a person who can take care of all this. For SAAS-based e-commerce platforms, patches are automatically applied without causing stress to the user.

Don’t forget to backup

Make it a routine to back up all your data. Backing up the data helps you from losing your data in case of a crash, virus attack, or breach of the website. For bigger businesses that involve hundreds of transactions every day, backing up on a regular basis is recommended. Otherwise, you can take a backup every week. Choose an offsite server for your backup.

Strong Passwords

Weak passwords are just like low-hanging fruit that could make your website compromised by a brute-force attack. Always use and encourage your customers to use strong passwords (long and randomized) and they should keep changing the passwords every six months. The more complex the password is, the harder it is to crack.

By following these simple tips, no one can stop you from ruling the e-commerce world.

Want to set up an online store for your small business?

Looking for the best Shopify service providers?

Digital Kangaroos– one of North India’s best web development and digital marketing company would help you realize your dreams. Our professional Shopify website designers would not only make your website awe-inspiring but would also guide and help you achieve the desired visibility across the internet. The websites built by us are responsive, user-friendly, impressive, and 100% secure.  Contact us today for all your e-commerce or online store needs.

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds...

Restaurant owners are already facing an uphill battle due to COVID-19. Growing competition in the market is further pulling the odds against their favor. Here’s how you can build visibility and brand recognition for your restaurant and boost your revenue.

The key to any successful business lies in knowing how to market your products/services to the audience in the right way.  For that, you need to look out for answers such as:

“How to attract people to my restaurant?”
“How to gain visibility in the local market?”

“Why is my existing website not drawing any results?”

The answers to your apprehension lie in digital marketing. Well, you might get some recognition via traditional marketing methods such as flyers and radio commercials. The truth, however, is that in today’s world, it’s the online presence that makes you authentic, genuine, and popular.

Without a strong online presence, you will sooner or later be dominated by your competitor who has an exceptional digital aura. But you don’t have to worry! Digital Kangaroos is here to help you. Here are a few top digital marketing strategies for the restaurant business that actually work.

Add Credibility to Your Website

Around 88% of the customers explore the internet to check the credibility of the products and services offered by a restaurant. Having an unprofessional website may make your customers bounce off and find another better option.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Your website should be professional, user-friendly, and fully functional. All the links should be working properly. The customers should be able to navigate through your menus, contact details, website online ordering, takeaways, or delivery options.

Around 45% of the searches made on Google are local and are preferably made on a Smartphone. “Near me“ and “Buy… online” queries on mobile devices have risen remarkably by more than 200% from the last year. Also, approx. 50% of the ‘near me’ searches ultimately result in physical store visits. Your website must be optimized for mobile users to capture all the local queries.   

Connect with the best website design and development Company to bestow a professional and competitive look on your website. Invest some money to get a professional logo, HD food, staff, and outlet pictures. This infuses a sense of intimacy with your restaurants, even before the customer visits them.

Local SEO

SEO for the restaurant business is one of the vital steps in attaining visibility and brand recognition. If you want to increase the organic traffic to your website, then SEO is your answer.

If someone searches for, “best vegetarian (or, your specialty) food near me”, it’s the SEO ranking that helps the netizens find you. 

Read this blog to master the local SEO yourself.

A few other points that help you boost SEO:

• Start a blog. Answer the queries, and share insights, information, recipes, tips, etc. with the visitors.
• Include local keywords on almost every page of your website.
• Create a Google My Business Account and give desired information that helps the users locate and connect with you.
• Perform link building.
• Create a Shopify account to enable online ordering. 

If you are new to SEO, always consult a professional digital marketing agency on how to begin.

Online food Ordering

The generation today can be better referred to as ‘A generation of digital nomads’ as whatever they need or want should be accessible in a few clicks!

People today expect their favorite restaurants to allow them to order food online. Being a restaurant owner, you may be missing a lot of opportunities, if you have not jumped on the bandwagon of the online ordering system.  You can easily start generating extra income by building an eCommerce website with Shopify.

Going with the digital flow doesn’t only ease the lives of your customers but ensures your exponential growth in the competitive market. Reach the best Shopify service providers as they help you:

• Establish your online ordering system
• Reach the right audience at the right place and time
• Stand unprecedented in the local food industry

Read this blog to learn best DIY content marketing ideas

Gain Followers on Social platforms

Having a website with great SEO is one side of the coin and the other side belongs to social media. It’s the social media that makes you popular instantly. There are approx 1.69 Billion people on Facebook which means that a major share of your audience can be found on social media itself.

Go for a strong social media presence. Host contests, giveaways, free meals, free dine-ins, recipe sharing, recipe contests, insights, etc. to grab audience attention and gain an impressive following. Encourage users to like, share, and follow. Digital marketing of a restaurant without social media is indeed folly.

Social media offers a great networking medium.

Read More: Why Ranking High on Google is a Key to Make Money Online?

Use Influencer Marketing

If you are planning to scale your restaurant business, you definitely need influencers.

In simple language, Influencers are the celebrities of the digital world who have credibility and a loyal audience for a particular niche in thousands (if not in millions).

So, approach some food-specific influencers in your vicinity and invite them for a review or a free lunch. You can also approach the best digital marketing agency if you are unable to find one.

Partner With Other Local Businesses

Affiliate relationships with other small businesses or complementary businesses (not restaurants) such as local hotels, grocery stores, corporate offices, etc. Plan out a strategy and start working with one another. For example: by liking or sharing their posts, guest blogging, referrals, additional discounts to customers coming from there, etc.

This will add visibility and brand popularity to your restaurant business within your community.  

Running ads once a year or doing SEO occasionally won’t move the needle. Keeping high and consistent engagement online is the key to driving sales.

Read More: Nano to Mega Influencer- With Whom You Should Work?

Need help to take your restaurant business online or gain visibility on search engines?

Digital Kangaroos is one of the top web development and digital marketing agencies that can help you with all your specific needs and requirements in the digital world. Explore our portfolio to unveil how we have helped numerous businesses stand tall and vanquish their rivals in the market. It’s now or never!

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on...

Search Engine Optimization is all set to witness a major blow in March 2021 with Google’s major algorithm update on mobile-first indexing. Find out more on how to deal with this major update and secure your position.

 John Muller, Search Advocate at Google, threw a major blow on webmasters when he confirmed that all desktop sites would be completely dropped from the Google index from March 2023. Only mobile versions of the websites would be indexed and ranked.

Desktop users will be redirected to m-dot (mobile) versions of the website by default. Muller’s statement also shared that apart from desktop sites, all the images and other assets of the desktop version of the website will also be dropped from the search giant’s index entirely.

Though mobile-first indexing has been there for quite some time then why this hype now?

 Any website coming live after July 2019 uses the mobile version for indexing rather than the desktop version. This meant that the mobile version was preferred for indexing and ranking over the desktop one.

What’s new?

But now, things are going to change. As a webpreneur, you have no alternative than to bow to fate with this new update rolling over the coming March. Now, you have to prepare your website to comply with new updates i.e. get your website optimized for mobile.

Here are a few mobile-first practices that you need to implement/follow to ensure smooth sailing through the next quarter.

Responsive Web Design

If your website is not having a responsive web design, then you don’t have a choice but to implement it right now. Contact the best web design and development company in your area and optimize your website for mobiles and other smart devices to bypass the breach. A responsive template ensures that your website stays similar irrespective of the device screen size.

Another advantage of having a responsive web template is that you don’t have to create different versions of your website for different devices.

Accessible by Googlebot

You need to ensure that Googlebot (Google’s web crawling software) can access your content and render it. If you are not using a responsive web design, then you should have separate URLs for your desktop and mobile website. Also, ensure that the disallow directive does not block the URLs.

Use identical meta robot tags for desktop and mobile versions of your website the crawler shall not crawl and index your page in case of any mismatch.

Totally avoid ‘lazy loading’ for your primary content. Lazy loading means deferring the content loading that is not critical or visible. Googlebot would not crawl any content that requires any kind of human intervention such as clicking or typing.

Similar UX Across all Platforms

Whether your user is viewing the website from a desktop or any mobile device, user experience should be similar in all aspects. The content should be the same in all the versions of the website. Keep your H1, H2, and other heading tags consistent and appealing.  Additionally, analyze your structured data and update it as per requirement.

Ad Placements

Ads can make or break your business. Improper placing of ads can hamper your mobile rankings. To know more regarding ad placements, read the Better Ads Standard for the best user experience.

Read More: How Hacking and Poor Web Design Negatively Impacts SEO?

Focus On Your Visual Content

When it comes to visual content such as images, videos, etc., each one has its own best practices to follow. 

For images, providing high-resolution pictures with mobile-supported formats is inevitable. Include images that are high-quality and don’t shrink (or, look too small) when viewed on small screens. The same applies to videos as well. The videos should be placed appropriately on the page as placing them too far down the page would force users to scroll unnecessarily.

For all visual components, avoid using dynamic URLs because if the URLs keep changing, Google won’t be able to process these components correctly for mobile-first indexing.

Final Words

Things are evolving rapidly and so is the digital escape. People nowadays prefer handheld devices for accessing the internet rather than using a desktop or even a laptop. The primary reason is the convenience and ease offered by mobile phones.

Google always keeps user experience as its foremost priority. Their decision to solely prefer mobile-first indexing is a brilliant way to show how Google cares for us and how much we rely on mobile phones.

Is your website not optimized for mobiles? Then it’s the right time to do it.

We at Digital Kangaroos, the top-rated and best web development and digital marketing company, are here to take your business to the online world and make you visible. Our extraordinary and out-of-the-box thinking strategy helps you emerge as a brand and get an instant revenue boost. Contact us today!

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual...

Congratulations! Finally, you have designed and launched your E-commerce store. But things are not over yet. In fact, the actual work begins now i.e. to attract the customers. Here are a few tips that you may find helpful.

You have done the market research, found out the USP of your products, and configured the best E-commerce store from the best web development company but there’s not much influx of customers and traffic. Organic reach takes time to grow but alongside you need to follow certain tips to make sure your online store hits the ground running from day zero.

It may sound easy but attracting customers for your online store is tedious, tricky, and time-consuming. So, to make the whole process easy here are a few tips that will help you capture traffic without making a hole in the pocket. Check them all.

Beautiful and Professional Design

The purchase decision is made in the initial few seconds. You need to make sure that your website or app is perfectly designed to pass the 3-second rule. Ensure that every first impression counts as a customer would be lost forever and won’t come back again. Get your website or E-commerce store designed and developed by a professional website development company in India.

The website should be responsive, user-friendly, and developed as per the latest technologies and market standards. The reason is simple: A beautiful and eye-catching store is considered trustworthy and reliable.

Check out our e-commerce case study examples for inspiration.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Social Media Activity

Social Media is one of the biggest digital assets that offer free publicity and promotion. The key to social media success is incredible and engaging content. You have to deliver interesting and outstanding content (posts, images, etc.) so as to encourage people to follow you.

What are the essentials to having a great social media strategy?

• Post Consistently: You cannot afford to lose the customers or make them forget you. So, decide on your frequency of posting and stick to it. You can use Hootsuite for scheduling your posts in case you don’t have sufficient time. Prefer posting once in two days.
• Engaging Users: Make your posts interesting by asking questions to your audience, replying to their comments, and trivia and subtly sharing how your product is a solution to their problems.
• Right Channels: You can choose any channel as per your audience but don’t forget to have an impressive presence on Facebook and Pinterest. According to Shopify, Facebook grabs the lion’s share offering the highest conversion rate for all online stores.
• Use Infographics: In a post published on American Express, social media posts with graphics and images get more engagement as compared to other content types.

Read More: How to do Local SEO for Your Small Business in Easy Steps?

Invest in Building Customer Experiences

One of the best ways to improve customer experiences is by giving them incredible customer care and support. No promotional strategy is better than customer satisfaction. Word-of-mouth marketing is indeed one of the best promotional strategies even today. Try to make the customer experience remarkable and satisfying.

According to Forrester, 45% of US adults abandon their transactions if their queries or doubts are not answered satisfactorily.  So, if you want to grab your customer’s attention make sure to reply to all their concerns, comments, and questions. Timely responses are the key to conversion.

Targeted Blogs

According to a study, websites offering custom content to their audience in the form of blogs result in 55% more visitors. 60% of customers feel more positive after reading blogs. Blogging is indeed a great way to build an audience and stay connected with them. Don’t underestimate the power of blogs. Even infrequent blogs have the power to boost your business.

If you don’t have time to write blogs, then prefer to approach a professional content marketing agency in India. Professional content writers not only boost customer engagement but also improve your organic rankings.

Read More: Which Content Marketing Strategy is Relevant for Your Business?

Promotions

Everyone loves discounts, promos, and freebies. In fact, the word “free” attracts customers and motivates them to make a purchase. You can start online promotions on social media platforms such as giveaways, contests, like-n-share campaigns, free shipping, etc.

For the best advice, connect with the best social media marketing company that will give you clear insights on workable strategies after doing a competitor analysis.

Email and WhatsApp Marketing

Why Whatsapp?

Yes, we all have heard about email marketing but WhatsApp has totally revolutionized the modern-day marketing scenario. WhatsApp gives the power of shopping even to a person who is less educated.

What can you do with emails and WhatsApp?

• Send emails and Whatsapp messages about new products, promos, campaigns
• Send status updates, order details, and information about similar products.
• Discount coupons can be shared via these platforms so as to make them revisit the website.
• Share some tips, trends, and other industry updates related to your product/services
  
  Partner Up

Earn the loyalty of your customers by teaming or partnering with other brands. The three most important elements for online store success are partner, partner, and partner. This strategy gives you more exposure and visibility among other competitors in the market.

Just follow these tactics to rock your online store. You don’t need to attract millions of customers, but the right strategy and right channels will automatically do that for you.

Digital Kangaroos is one of the leading web development and digital marketing agencies in India. With more than 200+ successful projects delivered across the globe, we aim to make your brand global. Connect with us for any professional assistance in designing, developing, or promoting your online store. Together we can and we will conquer the world!

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on...

Around 46% of the total Google searches made per day are local. This means that out of 5.6 Billion searches per day conducted on Google 2.5 Billion are local searches. So, if you are not getting visibility from the local organic search, then this story is for you. Stay Tuned!

The top Indian blogger and Marketer Sorav Jain shared in his blog that with the right and strategic SEO techniques, it is possible to grab the first Page result on SERP with zero backlinks. So, if you want to attain good visibility in local searches, keep reading this local SEO tutorial to gain maximum organic traffic from local searches. Let’s dive in. But before that, let’s first understand.

What is Local SEO?

Local SEO is a subset of Search Engine Optimization where your online presence is optimized to attract more business traffic from relevant and niche searches.

For example: If you search for top takeaway restaurants in Ludhiana. Google will give you local results (snack pack) first, followed by a list of organic results. It’s very important to get a top position on this snack pack as 46% of the clicks are made in this local search box.

Check Your Mobile Friendliness

The first step is to make sure that your website is optimized for mobile. According to search engine watch, 63% of the users are performing local searches to find a business. And, out of them, nearly 79% are mobile phone users. 80% of mobile phone users end up making a purchase. In simple words, every fourth query out of five converts.

You can use Google’s mobile-friendly tool as your first step for the local SEO checklist. Enter your website and check whether it’s mobile-friendly or not. For example, here is a test report after testing our own website https://digitalkangaroos.com.

The Page is Mobile Friendly

If your website is not mobile-friendly, contact the best digital marketing or local SEO company that will help you to make your website optimized for mobile devices.

Optimize Your Google Business Listings

This is one of the major parts of local SEO and is indeed very easy to do. Go to Google Business Page, register and claim your business.
Some Do’s and Don’ts while registering with GBP (Google Business Pages).
· Enter all your details such as an address, opening/closing hours, and contact number correctly as mentioned on your website.
· Pin your location properly. Add URL, description, and photos of your business.
· Also, keep on checking the information on a regular basis because Google provides an option for local edits “Suggest an edit”. It’s your responsibility to see that no one claims your business or makes a fake edit.
Have a look at our Google Business Listing. This page is shown when someone searches for Digital Kangaroos on Google.

Keyword Research

Suppose you run a beauty parlour named “Beauty Passion”. So, you would like to rank for queries such as
·         “beauty parlour near me”
·         “best beauty parlour”
·         “Beauty Passion”
·         “Beauty Passion opening time” or  (closing time)
·         “Beauty Passion phone number”
For all such queries, Google pulls out the information from Google Business Listings. Try to fill out all the information in Google Business Pages to maximize your chances of customer conversion.

Need any help with local SEO optimization or local SEO strategy? Connect with the best SEO Company in India.

On-Page SEO

There are many common SEO tips that every webpreneur has been following such as using keywords in URL, H1 tag, Title and short URL. However, some specific local SEO tips need to be followed.
·         Optimize your homepage on location. Try to optimize your content for long-tail keywords. For example: use “best beauty parlour in Chandigarh” rather than using only “best beauty parlour”.
·         Your NAP (name, address and phone number) should exactly match with the Google Business Listing. Make sure to provide NAP information on the homepage of your website. It would be equally good to provide this information on the footer so that it is visible throughout the website.
Optimize the schema markup. Use the Google structure schema mark-up tool to ease out the messy things.

Local Citations

Local citations are citations of your NAP information anywhere in the online world. It could be on your blog posts, guest posts or local business directories such as Indian Yellow Pages, GoDaddy, social platforms, etc.

These citations help netizens to discover local businesses and improve local rankings. According to 4seohelp.com, here are A few top citation sites in India.

Indian Free Citation Sites List

Use Google Posts

Use Google Posts to update, engage and inform your customer. Google Posts are accessible through Google My Business and are as easy as tweeting on Twitter. You can add image/s to display your current ongoing promotions, inform users about upcoming sales, etc. You can share your stories, content, gifs, etc. easily on Google Posts.

So, start working on all these best local SEO tricks to drive rich organic local traffic to your business and get heard. Looking for an online promotion company in Punjab? Or, Need advice or consultation regarding how to take your business online and achieve a global presence, connect with Digital Kangaroos. Your dreams are our responsibility. Fly high with Digital Kangaroos.

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to...

“SEO, PPC, social media marketing and a lot more… From where to begin and how to do digital marketing to bring more traffic to your small business? If you are a startup or a beginner to digital marketing then read the full tutorial to cut through the noise in this digital world.“

Till now we have learnt the role of digital marketing for small businesses. Let’s learn how to do it practically rather than just theoretical knowledge. If you are a beginner and want to learn digital marketing or want to get a decent digital marketing job, then you should be clear about the basics.

First, you should know about what and why of Digital Marketing.

Pro Tip: Don’t try all these strategies at once. Rather try them one at a time. Master them at one channel and then move to the next.

The Content Versed World

We are living in a content-driven world. We need to understand the mentality of the searchers. The netizens today are looking for information and answers to the most common questions. Rather than sharing how good your products and services are, try to focus on queries by the customers.

What should my Digital Marketing Strategy Look Like?

It should be focused on helping people rather than just cold selling.

Providing free and valuable content to people that is relevant to your product/service/business would generate more organic traffic and build trust. This is the best way to showcase how your products/services are helpful to people in solving their problems.

So, let’s get started with the digital marketing tutorial.

Blogging with SEO

Writing your experiences or just blogging about your product features would only gain traffic when you already have a loyal audience. But, when you are building your audience from scratch, normal blogs won’t work. To get more leads, conversions, and traffic you need to write blogs that answer people’s queries.

Which Content Marketing Strategy is Relevant for your Business?

How Should I Choose Topics for My Blog?

The best way to choose topics for your blog is to perform keyword research.

The top blogger Neil Patel insists on taking advantage of free keyword research tools to gain visibility, and prominence and produce relevant content for your users.

For example, You have a business that deals with cosmetic products and hair oils. People are looking for answers like:

Just scroll down your SERP for more ideas in the ‘Search related to’ part:

Nobody is interested in your awards, your company size, and your features.  Curate your blog using these ideas and integrate how your product can help the users.

Digital Kangaroos– the best digital marketing company in Ludhiana, helps you discover your audience by performing AI-driven SEO and makes your content more accurate and conversion-ready.

What are the Benefits of Ranking on SERP?

Free, consistent, and Passive Traffic with phenomenal leads.

Start Vlogs or Video Blogging (YouTube)

Video is just not the future but it drives our present as well. YouTube is the second largest search engine after Google which can skyrocket your traffic. This platform feeds more than 1B videos each day to users and it receives more than 1.5B logged users/per month.

Watch the video to learn more about how to give maximum visibility to your videos.

Social Media Marketing

Which Social Media Channel is Good for Digital Marketing?

If you are a beginner, just focus on one channel at a time. Choosing an appropriate social media channel depends on your audience. Your choice should not be based on the number of users on that platform but on how well you can engage the audience there. Focus on building numbers and turn them into a loyal audience.

Read More: Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Focussing on too many channels at once would divide your attention and dilute the outcome. You need to know the purpose of every channel. For example, People visit YouTube to learn how to get things done and to get entertained. They like and share things they love on Facebook. The primary intent of users on Pinterest is to inspire, learn, and plan to do things.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Learn to master these three things, one at a time. Stay tuned! for more digital marketing strategies that work in the upcoming posts. Watch out here for some of our successful marketing campaign examples that helped our clients grow multi-folds in traffic as well as revenue.

For more updates on Digital Marketing and tutorials, stay connected. Let your traffic grow exponentially with our advanced Artificial Intelligence in SEO.  Follow us on Facebook, Twitter, and Instagram for the latest stories on Digital Marketing. For all your corporate digital marketing training sessions or needs, connect with us today and rule the online world.

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the...

“Content Marketing serves as the backbone of every digital marketing strategy. Grow your business multi-folds by knowing and implementing the right, relevant, and conversion-driven content strategy for your business.“

Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services.

Joe Lazauskas, Head of Marketing at Contently shares that the first step to great content is relatability. The essence of storytelling is to capture the emotions of the audience so that they can relate to your content. You need to follow a strategy exactly as the politicians do. They directly hit the EQ of the audience. Interestingly, it works!

Whatever piece of content you develop, should cover the three aspects- consistency, relevancy, and conciseness. Spin your content around the lives and experiences of the users so that the readers feel connected. Depending on the nature of your business, you must try a couple of formats and content strategies for brand awareness, growth, and lead generation.  

What Will Content Marketing Give Your Business?

A strategic content marketing approach helps your business drive traffic to the landing pages, creates brand awareness, builds relationships, generates backlinks and social shares, and above all generates revenue.

Here are the top 7 types of content marketing. Work over a couple of them to get the desired results.

Website Content Marketing

The official website is the face of your business in the digital landscape. Even if you have a social media page with thousands of followers, the credibility of the business is always doubted without a website.

In today’s COVID struck scenario, it is impossible to compete in the market without a website. The websites are now considered as the virtual “business card” of the company.

Not having one? Get it designed by the best web developers in Punjab.

Read More: 10 Viral Trends that are Reshaping the Dynamics of Web Development

Social Media Content Marketing

If you are running a time-sensitive business then social media content marketing should be your priority. The highly dynamic and visual nature of social media makes it a vital tool for the majority of businesses. For example, cloth retailers can share the latest pictures of their designs, restaurants can post their daily specials, and shops can promote their sale campaigns, inaugurations, special events, etc.

The huge audience base and highly interactive nature of social media platforms help businesses reach millions of users with just a single post. Real-time responses are the key highlight that strengthens relationships and boosts engagement. 

Read More: The What, Why, and How of Digital Marketing for Small Businesses

Blog Content Marketing

Blogs are good for every reason!

Writing blogs is the best way to achieve a high ranking in SERPs as it improves SEO and helps drive organic traffic. If you are on a limited marketing budget, then blogging supplemented with any advertising strategy serves as a great option.  

The famous website TechClient shares that websites with blogs have 434% more indexed pages as compared to websites that don’t have any blogs. So, this means having a blog outshines the chance of ending on the first page of SERP.

Social media is just like a sprint but blogs are more like a marathon. Blogs may take a longer time to build rapport with readers but the end results are worth the time and resources invested.

If you haven’t started blogging, it’s time to start one! Connect with an expert digital marketing consultant for a perfect in-house strategy.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Case Studies Content Marketing

Case Studies are a great way to establish your thought leadership. Case studies involve a detailed perspective on how your product/service solved the problem of the client. Case studies are unique and highly sharable because it’s your data and nobody else can claim that!

Customers prefer reading case studies as this type of content helps them to understand how your business/brand can add value to their businesses/lives. Make sure to house them on your website.  

Pro Tip:

While drafting the case studies make sure to keep it interesting and engaging so that the reader can feel connected. Don’t just flood your post with reports and statistics. Focus on “How to” and “Why” parts to deliver the best possible equation.

Improve your Brand’s Reach with these Content Promotion Ideas

White Paper Content Marketing

White papers are more like research papers that have detailed information. This long-form content marketing works best when you are pitching an idea to your clients or selling business products/services. The whitepaper covers a detailed inspection of a complex problem and presents the issuer’s perspective and philosophy on the topic.

A white paper is detail-focused, data-driven, and information-loaded. Most companies make their whitepapers available in downloadable PDF format on their websites. If you are into B2B marketing then whitepapers are a must.

Infographics Content Marketing

An infographic, as the name suggests, it’s a picture that gives your reader tons of information in a visually appealing, concise, and digestible way. If you want to make your content viral, then bet on infographics. Infographics fetch more likes, and shares and have the potency to go viral on social media.

Pro Tip:

Ensure that designs are kept simple and clean. The content shouldn’t be cobbled up rather it should be well organized into distinct sections. Use eye-catching visuals relevant to the topic for an easy understanding of the information.

Interviews

Interviews in the form of blogs/articles/webinars with industry experts or your own customers are yet another high-performing type of content marketing. Interviews provide a deep insight into the challenges and needs that play a key role in connecting with customers. Indeed, interviews are a pioneering way to establish yourself as an expert in the industry.

How can I use live interviews as a part of digital marketing?

Step 1: Host a live interview via Facebook/YouTube or opt for a webinar platform.

Step 2: Share the recording on your social media accounts, YouTube channel as well as on your website.

Other ways

• If you cannot go for live videos then go for written interviews on your blog.
• Next, try to get yourself interviewed by third-party sources and share the links on your website and social media accounts.

Choose the topics that provide meaningful insights and value-driven content to your targeted audience.

Conclusion

We have discussed the top 7 trending content marketing types in 2020. A single type is unable to create that force which gets created by using all of them in combination. If the website is your face, then case studies display your potential. If blogging is necessary for long-term results, social media content generates quick hype. 

Which type of content marketing type are you following? Need to discuss which strategy fits your business model? Connect with us today for a candid and insightful consultation.

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to...

“Digital Marketing is no longer a luxury, rather it has transformed itself into a core necessity for any business to attract, generate leads, and form a compelling brand presence. This post of Digital Kangaroos answers all your queries from what is Digital marketing, its needs, types, and budget to how it helps your businesses thrive in this competitive world.”

The number of people coming online is increasing at an exponential pace. Modern digital mediums have completely kicked offline and traditional marketing strategies. The new and trending face of digital marketing is totally influencing the customer’s buying and shopping decisions. 

The success of any digital marketing strategy is to follow the upcoming trends keep an eye on the markets and change customer behavior, shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an interview, Mr. Chopra explains that personalization in your efforts would help you stay in the game for a longer period. Relationship building- authentic and relevant should be your key driving factors in all your marketing endeavors. 

The #1 blogger and digital marketing expert Neil Patel also insists on tapping into the relationships. A story covered on his website shares that influencer marketing is the future. People love to listen to buying advice from their favorite social media or YouTube stars rather than a TV/Movie celebrity.

It’s all about personalization! 

But, you should know how to identify key people who genuinely influence potential buyers. 

Digital Marketing- 3 Trending Things to Win 2020 Online Battle

Marketing is all about connecting, engaging, and persuading your audience at the right time and place. The Internet is the only place where people are spending their time incessantly. This led to the birth of Digital Marketing.

What is Digital Marketing?

Any form of marketing that involves an electronic device or the internet is termed digital marketing. Digital channels such as social media, search engines, emails, backlinks, voice-driven assistants, etc. form the essence of every digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing helps to connect businesses in places where most of their audience is hanging out i.e. over a variety of digital channels. For example:

• Content keeps the audience informed and updated regarding the latest trends, news, and solutions to their problems.
• Social media helps the business to pitch new followers and customers and engage them as friends.
• SEO optimizes the content and helps to reach the person who has been searching for similar services/products offered by you.
• Email marketing/ blogging helps to follow up with the audience and ensure that the audience is getting the solutions for the problems.
  
  What Are the Benefits of Digital Marketing?

In today’s scenario when every industry is struggling to survive and sustain post-COVID-19, Digital Marketing proves to be the silver lining of this darkest cloud on humanity. A strong digital presence helps businesses

• Create awareness and engagement.
• Pitch new customers, and followers and convert visitors.
• Shorten the buyer’s journey by providing him with appropriate answers to their queries.
• Trigger social sharing and boost word-of-mouth marketing.
  
  
  What are the Different Types of Digital Marketing?
  
  Search Engine Optimization (SEO)

SEO is a process that involves various strategies to optimize the website to rank high in the Search Engine Result Pages (SERPs). This increases the footfall of organic traffic on your website/blog or info-graphics.

If a strategy involves optimizing the content on the page itself, it is called on-page SEO such as by working on keywords, search intent, etc.

If the activities are performed off the page, it’s called off-page SEO. For example: working on backlinks, social media posts, etc.  

There is another aspect of SEO that focuses on the backend of the website such as coding, image compression, loading speed, etc. This optimization forms part of Technical SEO.

Benefits of SEO and Why Every Small Business Needs It?

Content Marketing

Content Marketing is the core part of every Digital Marketing strategy. Here content assets are developed to generate traffic growth, traffic, leads, and boost conversion.  Blog posts, e-books, whitepapers, info-graphics, etc. are forms of content marketing.

Improve your Brand’s Reach with these Content Promotion Ideas

10 Must-Follow Content Marketing Strategies in 2020

Social Media Marketing

Here marketing is done on social media platforms to drive more traffic, increase brand awareness, and boost online visibility for the business. The most common channels are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.

Pay Per Click (PPC)

Many websites help you run a campaign where the publisher is paid whenever your ad is clicked and helps drive traffic to your website. The most common PPC site is the famous Google Ad. Here Google allows you to pay for top slots on SERPs at a “per-click” price.

Some other channels are Facebook ads, Twitter ads, and LinkedIn’s sponsored messages.

Email Marketing

Email marketing is one of the best ways used by companies to communicate with their audiences. Branded and customized emails are used to convey deals, new offers, sales, discounts, or events to attract the audience to the business website.  Email marketing includes:

• Blog/ subscription/ newsletters
• Follow-up emails to website visitors
• Welcome emails
• Holiday Promotions/Loyalty programs
• Emails for customer nurturing such as tips, deals, coupons, etc.
  
  Influencer Marketing

Here the businesses pay another celebrity (mostly from social channels) or other companies to promote and create content that discusses their services/products/brands in a positive way.  The influencers publish a video or post regarding the same on their social media handles influencing the buying decisions of their followers.  

7 Impeccable Hyper-local Marketing Tips to Boost Your Business

Does Digital Marketing Work for All Businesses?

Digital marketing works for all types of businesses whether small, medium, or big. Digital marketing helps you reach your potential buyers as well as identify your audience’s needs. But, no two businesses have the same rules for digital marketing. The implementation strategy varies from business to business and its requirements.

Budget for Digital Marketing?

You don’t need to set a big budget for your digital marketing needs. In fact, the best digital marketing companies in Punjab offer monthly subscription plans. The best part is that you can easily upscale, downscale, and withdraw anytime you want.  Secondly, the budget depends on what elements of digital marketing you are planning to add to your strategy.

The main focus should always be on creating high-quality and relevant content that your niche audience will definitely consume and engage in.

Get Set Go!

Ready to give Digital Marketing a try?

Contact us for an in-depth analysis of your website and curate a customized digital marketing strategy to generate more traffic and reap huge profits in your business.

In such times of COVID-19 Lockdown, our team is working round the clock from home to ensure our clients get uninterrupted and quality services. Have you joined the Digital marketing bandwagon? No, Join Now. It’s now or never! Don’t let your competitors surpass you in the digital fight.

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify...

Digital Marketing is leveraging the power of the internet through mobile devices, search engines, social media, and other channels to amplify the digital reach and gain phenomenal online visibility. With everyone jumping on the digital bandwagon, this post discusses 3 must-opt trends to win the 2020 online battle.

Social Samosa, the synonym for credibility in digital marketing, discusses some exemplary checklists, tips, and campaigns that help ease your marketing woes. This famous web portal adeptly focuses on the inevitability of digital marketing for sustenance in the real world. According to Social Samosa, 30% growth is expected in digital advertising endeavours this year.  

Neil Patel is the one person whom we all trust for the latest trends and updates in digital marketing. Neil Patel, the co-founder of NP Digital and Subscribers, shares some interesting insights on expected digital marketing trends in 2020. This top influencer across the web shares that you need to diversify your efforts across various platforms and channels to get maximum return. 

Additionally, he insists that personalization is the only option to tap the genuine traffic as nearly 97% of the traffic is either junk or unqualified. We have to tap that 3% and make them conversion-ready. 

The competition is growing stiff with each passing day as the good channels are getting saturated extremely fast. Your business needs exposure to multiple channels as relying on one channel such as Facebook, E-mail or Quora would not yield your results alone. 

Even if you are getting explosive traffic and staggering growth from a single channel, it will last shortly. The competitors who are keeping an eye on your progress will jump on board and will make it harder to survive soon.

Here are the 3 Trends that you need to follow to win the 2020 Online Battle

Digital Marketing today needs an innovative, personalized, and professional approach. Following the archaic strategies would pitch only marginal gains. The outbreak of COVID-19 has deeply disrupted the economies. Thinking positively, this Lockdown has given businesses enough time to analyze and understand their goals.

 You need to stand up front and refurbish your approach to stand indomitable in 2020.

How to remould your Digital Marketing during the COVID-19 Lock Down?

Drop in Video Reach

Today everyone is doing Youtube, Instagram, Periscope, and Snapchat!

The videos posted are lacking originality due to the saturation of video content. People just pick one big video, chop it up into bitesize chunks, and keep posting across their platforms. The audience is getting bored with similar-looking stuff. With no originality coming up, the viewership is certainly declining.

But, hold on!

Where the viewership of normal videos is going down, live-streaming is growing at a mind-boggling rate. For the last couple of years, every social media channel has been trying to vie for the attention of the audience by launching their own live-streaming services.  

The love of the audience for raw, unedited, real-time, and in-person content is growing leaps and bounds. People want to see their favourite entertainers, influencers, content creators, etc. in real-time.

Live streaming is garnering the attention of the business world. According to VisualStoryTell, live streaming projections would be worth a whopping $70.05B by the next year (2021).

Time to Try Something New:

Next time you plan to post your next blog, just spare 5 minutes and fire up a live video. Tell your viewers what you are going to publish, and the reason, and give them a teaser of what will be included in the blog.

What You Will Gain Out of Live Streaming?

The live streams are often flooded with comments, discussions, suggestions, likes, dislikes, and so on. This allows the brands to create more authentic connections with their customers. The brands can drive meaningful insights into the expectations of the participants.

So, go live now. If you are unable to make it every time, just try going once a month.

How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Good Content Still Matters

Content Marketing still continues to be an inevitable part of every digital marketing space but with a twist. In 2020, you need to focus on several aspects of content along with quality. Context and target audience are the two naïve factors that need attention.

To understand online content in a better and deeper way, Google is continuously updating its algorithms to make the crawling bots smarter. So, businesses must work on areas to capture their target audience by tailoring more precise content in 2020.  

How to Rank High in SERPs in 2020?

Rather than chasing the latest SEO trends, it’s time to focus on ensuring fast-loading speed, well-written content, and useful links.

Content marketing is here to stay!

Voice Interaction Continues To Rise

2020 and the following years will see a drop in mobile traffic and a significant increase in voice search. All thanks to Voice-driven smart assistants such as Siri, Google Home, Alexa, etc. Verbal interaction is now a preferred way of digital interaction. The voice-driven devices are catching up with the audience to shop and search.

After the inception of Google Snippets, organic search traffic has been hit severely. To combat this, make sure to optimize your website for voice search. Adopting a voice strategy, helps the brands not only to remain relevant but also to impart an optimized and unique customer experience. This will amp up brand loyalty and foster relationships down the line.

Pro-tip to Optimize for Voice Search

To optimize the content for voice searches, try to opt for a conversational tone and use keywords that people will use. This will not only help you to ace voice searches but also appear in the featured snippets and much-coveted position zero on Google searches.

Get Involved or Left Behind – Choice is Yours!

In 2020, Live Streaming, Quality and targeted content, and Voice searches are the three most prominent digital marketing trends. Audiences today want new and exciting ways to connect with businesses that make their e-journey more enjoyable and easy. 

So, which of these trending things will you try first? For more interesting insights on digital marketing keep reading our blog and stay tuned with us.

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses...

COVID-19 has changed everything. At times when the entire digital world is dominated by posts/news of this global pandemic, businesses are facing tough challenges to reinstate their online presence.

Social distancing is the new normal that is making the business curve to get levelled resulting in massive ramifications for the digital economy. The events are being cancelled. The supply chains are delayed, thereby, changing the behaviour of demand and supply and turning lockdown even more vulnerable.

This post of Digital Kangaroos discusses how brands and business can remould their digital marketing campaigns to keep up with the changing consumer behaviour. Plus, we will discuss some points on how to target customer concerns and queries on a limited budget.

Read More: How Digital Marketing helps your Business Survive the Tough times of Covid-19?

Proactive Scenario Planning

The brand must analyze the best to worst-case scenarios from the perspective of business, customers and other patterns. The business must not plan on high-level corporate scenarios alone. Drill down to the individual levels.

Identify the challenges, scenarios, expectations and actions.

Listen to the Changes

In the current scenario, people are more closely aligned with friends, family and local businesses.  It’s the right time to go for local and hyper-local digital marketing. Let your customers know what you are doing in this lockdown and how you care for them.

Roping social influencers in your digital marketing strategy could turn out to be a game-changer for your business.

Know your Influencer?

Anticipating Operational Impacts

The businesses must adapt their digital marketing strategies to reflect the ground zero realities to the customers. Use newsletters and emails to proactively address the common queries and questions of the audience.

It’s time to ramp up your digital delivery by promoting your website, apps and other mobile services.

Remoulding the Digital Marketing Plan

The coming few months are the most critical. If you have still not joined the online world, go for online corporate training in digital marketing and jump on the bandwagon with full preparation.

Remember, everyone is sailing on the same boat. Each one of us is looking for a secret key to replace the lost opportunities. You certainly cannot control the past, but a chain of events can be triggered using digital marketing to improve the present and future.

Here’s how you can improve your ongoing campaigns.

Social Media

Social media is a vital component of digital marketing that helps brands to communicate with potential audiences directly. During this lockdown, take measures to improve your online presence. Tailor your posts in such a way that these offer easy access to the information the audience seeks.   

Additionally,

Through your accounts, the brands should communicate regarding any changes in delivery, stocks, shortages, closures, etc.

If you have a large customer base, it’s better to start a social media group. Here people can post their concerns and queries. This acts as a forum and will not hamper your brand image on the main official page.   

It may happen that the social media messenger account is receiving a large number of queries; you can set up an auto-reply feature that will outline your expected response time.

Read More: How to use SMO Techniques to Boost Brand Awareness?

Paid Search

When you are going for a paid search, you must ensure that every penny is properly utilized. The world has seen a massive reduction in online shopping other than essentials as more and more people are going for work-from-home options. Here the brands need to re-strategize as per the changing audience behaviour.

Ensure that the budget is utilized maximum to demographics where the brands can meet the demand.

Use the scheduling option wisely. Don’t go for the 24/7 calling option, when you know there is no one to pick up the call. 

Review your ad before hitting the publish button to gauge that the message tone is perfect for the publishing social channel.

You can update your site links to focus more on delivery information or re-create the content as per the ongoing scenario.

SEO and Content

You may need to re-create your content or add some more details regarding any information your customers expect to get from you. Keep on posting through blogs or social media posts regarding essential topics. Do that as per your frequency or whatever is the need of the hour.

Channelize this opportunity to support your existing customers and re-establish brand loyalty and trust through proper SEO and Content methods. Here’s what you can do:

Update your opening/closing times on all your official pages such as your website, social media, Google My Business, Google Maps etc.

Any operational changes should be communicated through the blog or an informative post.

Try to create a FAQ based on the latest customer queries.

Connect with Digital Kangaroos- the best digital marketing company in North India for more tips on how to keep your SEO intact in this tough time.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Analytics

Keep a close eye on analytics and visitor behaviour. Adapt your strategy as per the stats. Analyze the changes happening in your traffic. Stay alert and understand how the current scenario is driving the users to identify new business opportunities.

You can achieve this by understanding their needs and patterns through keyword analysis.

Dive into the New Digital Wave with Digital Kangaroos

At Digital Kangaroos, our hearts go out to the families who have been impacted by this global pandemic. In our aim to minimize the impact and flatten the curve, our team is working from home to provide you with an uninterrupted flow of services.

We are keeping our lights on so that our clients can contribute their part in raising the economy as much as possible. In this time of uncertainty, we stand by our clients and are working in overdrive mode to ensure their success.

Facing any digital marketing issues? Connect with us at info@digitalkangaroos.com.

Digital Kangaroos wishes a speedy recovery to all those who have been impacted!

We are playing our part. Are you? Stay Inside and Stay Safe.

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such...

Coronavirus Disease or Covid-19 has deeply disrupted businesses across the globe. People are struggling to sustain their businesses amid such a crisis when cities are under complete Lockdown. It’s easy to say, “Stay safe by staying at home and wait till things turn normal”, but hard to practice.

Chances of survival for small and medium businesses are rare after a lost game, unlike the giant companies. You will need to start from scratch if you don’t take appropriate measures.

Desperate Times Call for Desperate Measures!

Let’s check how Digital Marketing helps you stay afloat during the Covid-19 crisis.

It’s very important to maintain your current customer base and don’t let it go. It’s better to retain a loyal customer than to make a new one. The scenario calls to maintain strong contact with your customers and keep them engaged.

Digital Marketing offers you an excellent platform to stay connected with your audience. It is the most convenient and cost-effective method to ensure your customers stay engaged and loyal to you. Here’s what you can do.

Get Social

Social media channels such as Facebook, Twitter, and LinkedIn are places where customers get to know about your products/services, exchange their opinions, and ask queries. This is indeed the best way to sustain your brand value.

 Amid lockdown situations, create a cost-effective plan to reach out to your audience. By devising more targeted advertising as per their interests you can eventually impact all points of the social media funnel.  Consult the best digital marketing company in your city for additional guidance.

Content Marketing

Content is the backbone of every digital marketing campaign. Use the power of content to showcase how your product stands above your competitors. And why they should prefer you.

Read More: Improve your Brand’s Reach with these Content Promotion Ideas

Improves Visibility

Marketing your business in the Covid-19 quarantine situation is difficult but investing in digital marketing now would reap long-term benefits. This is the right time to invest in brand awareness and visibility. It’s human behaviour that they prefer things that they are familiar with.

So, the right digital marketing strategies would turn the odds in favour of your business. Seek out some low-cost techniques that will keep your business visible. As more and more people choose to isolate, these strategies would help your business to remain functional.

Optimizing Conversions

If your business doesn’t have a blog, start one. A blog is a prime and vital medium to connect with your audience. Put content related to your products/services and make it engaging so that your audience finds it useful.

If you already have a blog, update and revise your existing content as per the situation to remain intact on SERPs. Along with that, make certain changes to your websites and add suitable CTA’s to optimize the conversion rate. Here’s what you can do:

• Post reviews and recommendations ( at every touch point of the marketing plan).
• Share stories that depict your quality and dedication in the tough times of the coronavirus outbreak.
• As long as the lockdown prevails, your website will be the first interaction point for the customers. So, make sure to turn it impressive.

Redesign your Strategy

You need to stay up front with the situation. Keep your customers/clients informed about the measures or any new strategy followed against the Covid-19 pandemic. For example, if you run a restaurant, inform your customers regarding home delivery or takeaway options. Things have to be kept going.

If you run a Gym, you can share essential tips with your customers on how to stay healthy at home. Or, what exercises they can follow to stay fit at home. You can choose blogs, social media, and videos as your medium.

Amid everything, you need to follow the government’s protocols as much as you can to prevent the situation from going grave. Stay positive. Things will turn to normal sooner or later. Show your customers that you support them.

Evaluate and Refine

Evaluation is the key to improvement and Google Analytics will show you the way. You are wasting money if you are not improving. Keep track of your marketing activity and redefine it as required. This is the time when you need to focus on your visibility and engagement and not only just profit.

Follow these tips and help your business sustain amid the repercussions caused by this deadly pandemic. We, at Digital Kangaroos, are working round the clock to help you devise adequate marketing efforts for your business survival.

Our adept team members are working from home to provide you with uninterrupted professional digital marketing services such as SMM, Content Marketing, website designing, graphic/logo designing, etc. Our comprehensive suite of digital services is a solution to all your modern marketing woes.

Go online, reach more customers, boost visibility, and most importantly- survive your business with exceptional digital marketing services offered by Digital Kangaroos- The Best Digital Marketing Company in Punjab.

For more assistance or guidance on your business marketing plans during the COVID-19 lockdown, email us at info@digitalkangaroos.com or you can also call us directly at +919814820845. Stay Safe, Stay Inside, and Leave your business promotions to us!

Our world is getting digitized at a very fast pace. People across all industries have accepted and embraced this change...

Our world is getting digitized at a very fast pace. People across all industries have accepted and embraced this change with wide hands open. Still, thinking? It’s high time that you jump on the digital bandwagon for the sustainability and visibility of your business.

Going digital does not only mean having a website. It means much more than that. Your website is just the first step of the staircase to the online world. Even if you receive amazing footfall on your website but you don’t know how to convert it into sales or leads, your efforts go null and void.

Online marketing and promotion, known as Digital Marketing, encompasses various elements and factors. The tools and strategies of digital marketing offer small and big companies the best chances of survival, competition, and business growth.

Digital marketing is essential to peddle your products and services to local and global audiences. Corporate training in digital marketing ensures that you are keeping an eye on the right ball driven by the latest trends, events, and updates.

Customer awareness and brand recognition are the two main pillars of any digital marketing campaign. Running some random un-focused ads won’t work. You need to have well-planned, targeted, and integrated digital marketing strategies for your business.

In today’s world, people have more smartphones than the number of members in their family. This clearly signifies that the internet is knotted with everything we do and in every decision we make. This post discusses the potential reasons why corporate training in digital marketing is essential for your business to stay alive and kicking in the real world.

More Affordable and Effective than Traditional Marketing

One of the best advantages of digital marketing is its wide reach within an affordable budget. Even a small company can pitch great leads without making a dent in the pocket. Rather than opting for traditional marketing methodologies such as print ads, hoardings, TV, or radio ads, go for affordable and effective digital marketing options.

The famous blogger Neil Patel has also shared that content marketing costs three times less than traditional tactics. Every penny spent on digital marketing is absolutely worth it and guarantees excellent ROI.

Levels up the Start-ups with the Big Ones

Practically, if you are a start-up, it would take you years to grow big and compete with giants in your industry. Digital marketing has completely reversed the scenario. It helps you go that extra mile in a minimum time frame and you stand level with your competitors soon.

Whether you are into e-commerce, the medical profession, sports, education, beauty services, electronics, etc., digital marketing offers survivability and sustainability to every small business. Digital Kangaroos’ personalized and customized corporate digital marketing training modules help you leverage your customers locally as well as internationally.

This advanced training module helps you compete in the market tactfully even with a small advertising budget. It also helps you understand how you can drive your business smartly with the analytics.

Learn More: Nano to Mega Influencer- With Whom You Should Work?

Brand Power and Recognition

Now, you can offer a more personalized experience to your audience through engaging blogs, social media posts, and ads. Knowing the right way of digital marketing allows you to establish yourself as a brand and amp up the conversion rates.

Learn More: How to use SMO Techniques to Boost Brand Awareness?

Social Media Marketing allows you to engage the on-the-go audience as well. Now you can entertain, inform, and engage your ideal audience in the right manner.

Our corporate training in digital marketing helps you understand the smart moves to tap the customers who visited your website and left without purchasing. Our ingenious digital marketing training tips help you strengthen relationships with current customers and strike up a conversation with potential leads.

Respond to Latest Trends in Real-Time

Digital marketing is a vast expanse with ever-changing trends. To stay ahead in the digital game, you need to stay updated regarding popular trends, events, topics, and technologies. By tailoring your digital marketing strategy to real-time trends, you can amplify your business leads and conversion.

Learn new strategies to boost traffic during the festive season.

Our trailblazing corporate training in digital marketing offers your brand to build loyalty and helps you emerge as an unprecedented leader in the market. Our corporate training in digital marketing helps you to respond to these trends quickly.

Your Competitors Are Doing It!

In order to sustain in the market and stay competitive, going digital is the sole option. The chances are that your competitors are already headed towards digital marketing.

The ball is in your court!

It’s high time to start using digital marketing strategies to reach more customers, engage them, and influence their purchasing decisions. In fact, customers do expect this type of marketing from the brands they buy from.

Digital marketing is here to stay! It is and will continue to impact the buying decisions of the netizens significantly. Your business is at high risk if you do not integrate digital marketing into your overall marketing strategy.

Over to You!

So, are you ready to take your business to new heights? Our adept corporate training in Digital Marketing will empower your business to grab every single opportunity knocking at your door. Make your brand’s presence felt nationwide with our result-driven digital marketing training exclusively designed for the corporate sector.

Call us today at +919814820845 or just drop a mail at info@digitalkangaroos.com.

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much...

Digital marketing strategies are aimed at building strong audience relationships through valuable and relevant content. But, no matter how much research work you have put in or how original the content is, your efforts go in vain if they fail to reach your niche or targeted audience.

Here content promotion comes into play!

Related: Relying only on SEO could be dangerous

The more you are able to expand your online visibility; the more the opportunities to convert a visitor into a customer. The three pillars of every content promotion strategy are:

Building Awareness

Generating leads

Engaging leads or conversion

But, content promotion isn’t a cakewalk. Content promoters or marketers work their fingers to the bones to promote the content. We have curated this post to help budding entrepreneurs and start-ups to perform some simple yet effective DIY content promotion strategies.

Share Content Multiple Times

Sharing on social media is the first task of every content promotion and digital marketing strategy. It amps up the brand’s reach and boosts visibility. You need to have a large number of followers or fans for every content promotion technique to be successful.

Building a great following would take time, but it’s worth the time invested. You can approach social influencers who can help you reach millions of people with their single share.

But sharing once on your account is not enough.  When we talk about social media, paid ads dominate organic searches. Organic traffic on LinkedIn, Twitter, Facebook, etc. is fleeting. So, share your content multiple times to ensure that it reaches your followers.

Start Guest Posting

Guest posting is basically writing informational content/blogs for your targeted audience or relevant community blogs. When your content is shared on such blogs, your viewership bag gets a whooping jump. You get connected to a whole new group of people and have an opportunity for a grand conversion. 

For this, you need to find the right blog. Don’t go on the number of readers. The target for a niche audience, even small numbers would work. This is more valuable than posting on a bigger blog with a broader appeal.

Found a blog? Go ahead and check out the requirements for guest posting or email the owner regarding the same.

Make it Shareable

Your content would only be shared if the readers are able to share it easily. Strategically adding social media buttons to your content makes things sorted.

Add buttons such as click to tweet, PinIt and other social media sharing buttons.

Email New Content to Your Subscribers

Email marketing is the most effective and easiest way to content promotion and to stay connected with your loyal audience. You can either draft a newsletter stating the latest and upcoming things. Else, you can curate a piece of content especially designed for your email subscribers.

Believe it or not, emails have the highest click-through and response rates as compared to other forms of digital marketing.

Reach Out to Influencers

Directly asking a social influencer to share your content won’t work. The best way could be by asking for their input or using a quote/snippet from their published post. Try to grab their attention by giving them proper credit.

This will trigger the influencer’s interest in your piece. Though you can’t be sure if the influencer will be sharing your piece across all his platforms, it will at least help you to get a foot in the door.

Just a single share by an influencer in his community can rock your brand.

Click Here to know your Influencer

Connect with People with Similar Interests

Don’t expect the audience to just approach you. You have to take the first initiative. Look out for people and build relationships with them. These people are not professional influencers but share industry news/information/trends with their followers.

By connecting with them unfurl the potential of your content to tap their followers and start building a great audience.

Join Communities and Share Content in the Comments

You have to pull out all the stops if you want to expand your reach and build a great audience. Try to connect with industry communities or professional groups/organizations online. Join these communities/groups and promote your content there.

Try to solve the audience’s queries and subtly share your link. The same thing applies while answering in Quora as well. Briefly comment on the question and drop your link. But don’t share your links with each and every answer, it would look spammy. Share the link only to the ones that are extremely relevant to your content.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Content Syndication

This is different from guest posting. There are many websites/blogs that are hungry for content. These websites allow outside publications and reposting of your content as well. You don’t have to draft a new post altogether. Just pick any of your popular posts and send them to these websites for publishing.

Pitch your high-performing pieces to attract more audience.

‘Snackable’ Content

Snackable is a word coined for short videos/articles/content that is easy to consume. During your content promotion, convert your written content into Snackable videos or briefs. It’s a great way to repurpose your content and give it an engaging flavour.

Use Paid Marketing

Though following organic methods is an ideal way you need to invest in social media paid advertising to make a cut. But before you decide to go for a paid promotion or set a budget, consider this:

• Bet only on your top-performing pieces or content you know would definitely bring traffic.
• Avoid investing in snackable content. Longer and more detailed content would make the most out of your investment.
• Go for ebooks, whitepapers, webinars, detailed content, etc.
  
  
  Get Set Go!

Always remember, your efforts in content creation pay only if your target audience can find and engage with it. Follow the above tips to get started with your content promotion and start building an audience.

Need help? We will help you create great content with customized promotion strategies to improve your brand’s reach and visibility. Email us at info@digitalkangaroos.com to get started.

“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.” If you are...

“Absence of web-security directly impacts the website’s organic performance. A poorly designed website deters the SEO rankings.”

If you are curating a digital marketing roadmap, then firstly, ensure that your website is fully secure to any unauthorized access. It’s natural that most of the webpreneurs go complacent in terms of site security.

Rather than blaming the IT department, you must follow certain cyber-security practices in your SEO drive. Your website’s organic performance is deeply hampered if it is either poorly designed or lacks security.

Read More: How web design and SEO are closely linked?

In this post, we’ll gain a deeper insight into why you cannot afford to ignore web-security before channelizing your digital marketing plans.

So, let’s start connecting the dots!

Firstly understand, what is Hacking and how it affects SEO?

Hacking is basically an authentication breach that allows unauthorized/illegal access to a website or a computer network. Hackers aim to access the sensitive/private information of the web-owners and visitors. They even redirect the users to their website that’s akin to the original.

How Hackers Affect the Website?

Malware and spamming are two major tools used by hackers to disrupt the compromised website. Where Malware is indented for a data-breach, spamming is done by adding a hypertext and is used for redirection.

A spammed web-link takes the user to hacker’s website, thereby, boosting its traffic and SEO rankings of the hacker unethically. A poorly designed website makes the website easy to hack and is easily compromised.

How Hacking affects SEO?

If you are witnessing a significant drop in your rankings/traffic despite the best digital marketing techniques, then there must be a catch.  The corollaries may be far-reaching and disruptive.

• SEO Spam

According to GoDaddy, around 73% of the total websites hacked were due to SEO Spam. SEO spam is done mainly on the authority websites that have good rankings and visibility. Here the websites are turned into link farms.

The visitors are tricked using malware or phishing links. Sometimes, the entire website is scraped using SQL injections. This ultimately makes the recovery even more difficult.

• Malicious Code

Your overall organic traffic will be affected if your website gets bugged with malicious code. This code can be detected by Google and can put your website on-stake if sensed.

A warning message will be displayed by Google when users try to navigate the website. Henceforth, it tells the users to stay away. If no action is taken by web-owner, the website could eventually be removed from the SERPs.

Are Google New Core Updates Negatively Impacting Your Rankings? Here’s What You Can Do.

Google does that to safeguard its users from diving into the sandbox. This action by Google impacts SEO directly as well as indirectly. The metrics such as page per session, bounce rate and time on site are negatively impacted.

In fact, a deep sense of mistrust will prevail amongst the visitors which will significantly affect the bottom line.  

• Unplanned Redirects

Most often, the hacker plants a redirection on CTA buttons. This makes the user visit another look-alike website. The content may be designed to fetch sensitive information from the user.

If Google bots find the redirection, the SEO rankings are hurt severely in terms of visibility.

• Backlinks and Blacklisting

Search Engine bots assess the value of links and domains that link with the main website. When a website is hacked, the links that are added to it are of low value/authority. This seriously impacts the SEO efforts.

The ramifications of hacking do not stop here. Google may flag a hacked site or may blacklist a website for containing malware. This seriously hampers SERP rankings, visibility and revenue as well.

Read More: Why Ranking High on Google is a key to Make Money Online?

How to prevent your SEO efforts from going detrimental by hacking?

Here are a few tips that would help you stay away from hacking.

• Design it from a Professional

Get your website designed by a professional. An experienced web designer knows the complete nitty-gritty of web designing. Your website would not only be as per the latest trends but would be fully secure and comply with web-standards as well.

Read More: 10 Viral Trends that are reshaping the Dynamics of Web Development

• Don’t Install Plugins from Untrusted Sources

You may need to install plugins for your WordPress or other CMS website. But, installing from unknown or untrusted sources may increase the chance of the site being compromised.

Always install updated plugins or other tools from trusted websites (such as those with HTTPs or green padlock). Take the reviews and ratings into consideration before installation.

• Server Sharing

If you are hosting your website on a shared server, then you must be extra careful. The hackers may upload some malicious files on the server to get access or perform a breach.

• Strong Passwords and Penetration Testing

Make your passwords very strong and make them extremely difficult to guess. Make sure that you not becoming a victim of shoulder surfing. Professionals perform penetration testing to analyze and pull out all the stops related to web security.

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Conclusion

While designing a website make sure to give it in safe hands. Digital Kangaroos- the best digital marketing company in North India offers a 360-degree solution to all your web needs. From digital marketing to web development, from SEO to social media marketing, get in touch with us for best-in-class e-solutions.

Call us at +919814820845 or drop your queries at info@digitalkangaroos.com for best and affordable digital solutions.

“Breakthrough the content clutter with these ingenious Content Marketing Hacks” With the dawn of a new decade, it’s time to...

“Breakthrough the content clutter with these ingenious Content Marketing Hacks”

With the dawn of a new decade, it’s time to revamp your content marketing strategies to lead today’s super competitive digital landscape. The needs of the netizens are constantly evolving and changing over time. You need nonpareil content strategies before the cookie starts to crumble. 

With each passing day, new channels and trends are taking the place of traditional strategies. But, it’s the choices you make that decide whether the ball stays in your court or not. So, here are some unequivocal content marketing strategies 2020 that will help you stay ahead of the curve.

Focus on Content Experience

Being consistent with the frequency of posts is just one of the ways in pulling out the content-marketing stops. To make a cut in this digital world that is already struggling with overflowing new content, you need to offer incredible content experience.

What is Content Experience?

Content experience is the middleman between your marketing endeavors and user experience (UX). A good content experience includes making the content relevant, informational and engaging. It’s something that makes the readers spend more time on your posts.

How can I Improve my Content Experience?

• Aim for readability by providing shorter paragraphs that are easily readable on mobile.
• Perform A/B testing for your mobile version.
• Ensure that your text breathes well with images and other sub-headings.
• Personalize the UX.
• Double-check page-loading speed.

All these things won’t eat up much of your time. You need to acknowledge every effort that leverages your strategy in providing improved content experiences.

Switch to Re-Marketing

According to research, most of the digital marketers are pumping money into remarketing or re-targeting the audience. 

What is Remarketing and how it works?

Remarketing or retargeting is a content strategy where the people who have visited the website are shown relevant ads. By showing the ads repeatedly to the potential customer, chances of their conversion shoot up.

If you are experiencing a drop in click-through rate (CTR), remarketing would help in increasing your conversions. Many online tools can help you such as AdRoll, Google Ad Remarketing. In fact, many social media platforms offer remarketing and link-retargeting options such as Facebook Ads.

Segment your audience according to their interests. Else, you would end up showing the same ads to your subscribers or audience.

Voice Search Optimization

Alexa, Siri and Google Home are quickly becoming our permanent home members. As per the latest survey, voice search is on the cusp of becoming the first choice for mobile searches. Voice-driven searches play a very vital role in the success of any local business. 

Read More: 7 Impeccable Hyper-local Marketing Tips to boost your Business

But, searching on voice assistants is different than browser search. For example:

Browser search-“Best content marketing company Ludhiana”

Voice search- “Which is the best content marketing company in Ludhiana?”

How to make content voice-search friendly?

You need to anticipate questions that your audience would ask or would be interested in. Based on the inputs, create content in such a way that it answers those queries using long-tail keywords.

Conversational Marketing

To make the buyers quickly move through the marketing funnel, you need conversational marketing or one-on-one marketing. This will be one of the most distinguished trends in 2020. Conversational marketing aims at providing a personalized and customized experience to the audience.

How can I implement conversational marketing?

The best examples of conversational marketing are email marketing, messenger marketing, chatbots, live customer support, etc. With advanced AI systems, human buying experiences are getting a slithering boost.

In order to stay alive in the competition, you have to step up in the conversational marking arena in 2020.

Include Visual/Podcast Data

Make your main data stand out by including videos/podcasts and other visual elements in your post. Including an infographic that summarizes your post increases the share-ability of the post/page. Sometimes, sharing a photo or visual element enhances the readability and understanding of your post as well.

You can experiment with different formats and find out which format works best for your audience.

Long-Form of Content

The Internet is loaded with ideas. So, it becomes almost impossible to come up with an innovative or new thing. So, the best way out is to provide a detailed or long-form of content. So, another notable trend in 2020 would be using the long form of content to build trust amongst the readers.

Don’t be afraid to explore the depth of the topic you are covering. According to Medium, an ideal blog post is around 1600 words and offers a 7-minute read time. A long-form of content helps you rank better. When you write a detailed post, it adds to your authority.

Don’t aim for a long post every time. However, it’s worth dedicating some time to produce quality posts of around 1200+ words every month.

Building Niche Content

Aiming for common keywords is ultimately making your job, even more, tougher in today’s heavily saturated market. There’s a ghost of a chance that you would be able to make a cut in such a scenario. You have two options either to go for detailed content (Long-form content #6) or to build niche content.

How to create niche content?

The best way is to narrow down the scope and focus on a smaller niche. Rather than fighting for the same audience with other fellow content marketers, shift your niche. For example, you can write on “content marketing strategies for small companies” rather than just “content marketing strategies”.

Recognize the unexplored niches and ignored angles in your industry. Grabbing a niche audience would aim for far-better conversions.

Make your SEO smarter

Here are some key points that you need to look forward to making your SEO smarter.

• Focus on Long-tail keywords to stand unprecedented.
• Improve your content rather than stuffing your content with keywords
• Don’t aim for top SERP rankings only. Go for other options as well such as featured snippets, voice searches, visual/image rankings, etc.
• Opt for more conversational content (#4). This will help your content to show up in question boxes and featured snippets in Google.

SEO is not merely optimizing content for search engines. In fact, it’s a lot more about addressing the audience’s needs. The end goal of every content strategy should be to deliver an extra-ordinary content experience.

Create Different Content Snippet Variants

Try to create different content snippets of the post that help you present your work in a sharable and easily digestible format. Whenever you create a Facebook/ Twitter or any social media post, create multiple variants. This will help you to gauge the engagement level and user’s interest as well.

What are the different ways to create content snippets?

You can create questions, multiple lengths and complexities of titles, answering only a part, taking a snippet from the content, etc. Analyze and track the performance of each variant. This will help you create the most sophisticated content strategy in the future.

Invest in Content Distribution

There is no point in spending hours in content curation if no-one is going to see it. So, you need to make content distribution the core aspect of every content strategy. The content distribution or marketing starts with social media.

Read More: Where to Start ‘Digital Marketing?

Channelize every effort to make your content reach the right audience. Don’t let your hard work go waste. Try out some easy DIY SEO techniques or take the help of a professional SEO agency.

Final Words

We, at Digital Kangaroos, work round the clock to bring groundbreaking results to your SEO campaigns. We help companies of all sizes to stand above their competitors by providing Omni-directional digital marketing services.

We deeply analyze your business and help you reach your niche audience with our thriving modus operandi. Grow leaps and bounds with the best content marketing agency in India and give your business a sound digital foundation.  

Contact us today at +91 9814820845 or drop a line at info@digitalkangaroos.com for unequivocal and affordable digital marketing services.

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but...

Google constantly releases some updates to modify and improve its ranking algorithms. Minor changes are released almost every day but they hardly affect the rankings. But, there are some broad changes made to systems and search algorithms and they are released a few times a year.

These core changes or “core updates” are fully capable of shaking off your SERP rankings to either high or low ranks. Google continuously makes changes to algorithms so as to deliver the most relevant, original and latest content to the users.

The webpreneurs may notice significant gain or loss of traffic or rank due to a core fix. You may try to fix things to bring your rankings up in case you are losing them but WAIT!

As per Google advisory, you don’t need to fix the wrong things. In fact, there might not be anything that needs to be fixed. Google always releases prior notice and advice to webmasters or content curators so that they may take relevant action to improvise the affected parameter.

What is the reason for a drop in ranking?

First, you need to understand that there might not be anything wrong with the pages that are performing badly. It could also be that they have not violated any Google webmaster guideline or fallen prey to any manual action.

In a core update, the search engine improvises on an overall assessment of the content. The changes are not meant to target some specific pages, sites or niche. The changes can make some top-rated pages witness a drop in rankings. On the other hand, some low performing pages may see an instantaneous boost.

Google explains the entire ideology with a simple concept. That is, if you have a web page listing the best 100 movies in 2015. After a few years, it could be that there are more deserving movies that must be a part of that list.

So, the point is that the new list pertaining to 2019 will get a higher place. Also, you may also reconsider the movies already on the list and realize that they deserve a higher place than before.

The list, therefore, needs a revision.

What can I do to combat Google’s core updates?

As advised by Google, you cannot do much to improve your dropped rankings. If you are offering quality and original content then you needn’t worry. Delivering best as per your capabilities will definitely bring you back to the arena.

In addition to the advice released on the Panda algorithm, Google has shared some more information.

Focus on Content

Here are some tips that you need to consider while curating the content. Remember, self-assessment can prove very handy in realizing the impact of core updates.

Tips related to content

• Make sure that your content provides:

i. Original information, research or analysis.

ii. A substantial and comprehensive description of the topic.

iii. Insightful information or analysis that is beyond obvious.

• The title/ topic or headline is descriptive and backed by a helpful summary.
• Make sure that the title/headline is neither over-exaggerative nor shocking in nature.
• Look at it as an audience and see if you would like to share it with a friend.
• Is you content worthy to be taken as reference by any encyclopedia, wiki or magazine?

 Tips related to expertise

• The information or the facts provided should be from a trustable author or website. Do check the website’s authority before taking any references.
• The content should be free from easily-verifiable factual errors.

Tips related to presentation and production

• The content should be free from stylistic and spelling issues. It should neither be hastily produced nor should it appear sloppy.
• Showing an excessive number of ads will distract the audience. Make sure that your ads don’t interfere with the main content.
• Your website and page should be mobile-responsive.

Last but not least, the content should deliver substantial value when compared to other similar pages in SERPs. It should genuinely serve the interest of the audience.

Quality Rater Guidelines and E-A-T

Raters are the people who give ratings to Google’s algorithm regarding its operability and effectiveness. Have a look at the quality rater guidelines. These guidelines will help you to understand how content is assessed.

This will help you to improve your rankings and perform better in SERPs. These raters assess the content on EAT metrics. EAT stands for Expertise, Authoritativeness and Trustworthiness. So, by going through these guidelines you can make improvements as desired.

How much time does a website take to recover from a core update?

Frankly, content impacted by one major core update may not get improved even after making improvements. Things may remain the same until the next broad core update.

But the rankings may improve over time as Google keeps on releasing minor core updates frequently. Also, if the content adheres to all the above-mentioned tips, it will recover easily. A well-deserving content remains unaffected and continues to perform well despite the core updates.

Understanding how search works or how content is crawled will give you better insights into content improvements.

Struggling with your website’s rankings? Digital Kangaroos can help your website to punch above its weight. We offer the latest and updated SEO techniques and well-optimized quality content to make your website grow.

 Contact us at +91 9814820845 or mail your queries at info@digitalkangaroos.com

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing...

Influencer marketing is the latest and hottest digital marketing trend that continues to gain popularity amongst brands and other marketing agencies. As per a report, 59% of brands who have endorsed influencers for their brand have increased their budget for influencer collaborations due to an overwhelming response. The brands have reported positive growth in the ROI after following this popular technique. If you are planning to start an influencer marketing program or are already into it, you should be very clear about the modus operandi beforehand.

Some points to ponder before the launch of the campaign

Things such as theme or niche should be discussed.

Is it a brand awareness program or a new product launch? Whether the campaign should be launched on a festival day, holiday or any random day?

How do you want to improve your following, website traffic, impressions and conversion?

Understand your target market and budget you want to spend.

Based on demographics, themes and engagement, it’s important to decide the type of influencer your campaign needs.

Do you know that there were around 500K influencers alone on Instagram earlier this year (2019)? Thus, you should be aware of what type of influencer you want to choose in order to cast a reliable, wise and trustworthy impact on the audience. So, there are mainly four categories of influencers namely Nano-Influencer, Micro-Influencer, Macro-Influencer and Mega-Influencer.

This blog covers which influencer is best for your audience and how to select one for your campaign.

Nano Influencers

Influencers with 10K or fewer followers fall under this category. Talking about Instagram, around 70% of the people connected with influencers in 2018 having less than 1k followers. This implies that nano influencer/s could already be following you. They have the capability to influence the buying decisions of their peers. 

This form of influencer marketing is small but powerful and offers more engagement. Nano Influencing is just like working with the original form of “word-of-mouth-marketing” because at this level, the recommendations are considered as genuine and unbiased. The audience trusts the post in the same way as they would trust any post made by a dear friend.

7 Impeccable Hyper-local Marketing Tips to Boost your Business

Who should work with Nano Influencers?

The brands that are on a tight or fixed or no-budget prefer nano-influencers. These influencers won’t impact SEO or website traffic much but they offer impressive engagement rates. If yours is a local or national brand then you should go for nano-influencers.

Micro-Influencers

The fan following of the micro-influencers is between 10k and 500k. These influencers have some sort of business acumen and a solid trust within their audience. The audience follows them by heart as they have been into the e-world for quite a long time. These influencers know how to curate content based on the audience’s interest. They serve as a powerful force driving conversions and building brand awareness. 

Who Should Work with Micro-Influencers?

If you are a national or international brand then choosing micro-influencers would be a great decision. You need to have a budget before targeting them but micro-influencers are affordable as compared to mega and macro ones. The brands/organizations looking for traffic, leads, conversions and new social followers, micro-influencers are a perfect pick.

 One major advantage of working with them is that they usually offer full repurposing rights to the brands without shelling out extra cash for videos/photos as long as the posts link back to the influencer. The reason is that these micro-influencers are always looking for good opportunities (brands) to grow their following as well.

How to use SMO Techniques to Boost Brand Awareness?

Macro Influencers

These can be categorized as content influencers with a fan following between 500k and 1M. Macro Influencers are well experienced, seasoned and have truly honed the skill of brand collaborations.

Who Should Work with Macro Influencers?

Macro Influencers are best suited for those brands that need quick brand recognition. If the brand is low on resources then rather than spending a huge chunk of the budget on smaller ones, one macro influencer would do the work. These influencers are expensive. The rates depend on what services/products you wish to have and how much they are ready to negotiate.

Benefits of SEO and Why Every Small Business Needs It?

Mega Influencers

The highest tier is bagged by Mega Influencers who include powerful members of the society, celebrities, etc and have a remarkable reach. These influencers usually have more than 1M followers and have a staggering capability to drive your sales and ROI metrics. A single share by mega-influencers is sufficient to take a normal brand to exceptionally newer heights resulting in hundreds of thousands of impressions in a small time frame.  

Who Should Work with Mega Influencers?

Just like Macro Influencers, Mega Influencers come with a super expensive price tag. The brands and organizations that are looking for professional international visibility, choosing Mega Influencer is the call. These influencers usually have a PR or manager who performs all the collaborations.

Top 10 Things You Should Know Before Selecting a Digital Marketing Agency

Conclusion

If you are still struggling to get the desired brand recognition and awareness for your business, then start designing your influencer marketing campaign today. You can expect to get something different on the table from every influencer tier.

Looking at improving your ROI and KPA’s of your brand by leveraging the power of Influencer Marketing? Then contact Digital kangaroos for best-suited influencer marketing options at never-before prices. We are pro at designing the most suitable and highly customized campaigns for your business so as to significantly boost traffic to your website and social media pages and aid conversions right away! You may email us at info@digitalkangaroos.com or call us at +919814820845.

In today’s time, you need to stay updated to maintain your visibility and sustainability in the e-world. The traditional web...

In today’s time, you need to stay updated to maintain your visibility and sustainability in the e-world. The traditional web development no longer holds the scope in the modern era. Apart from info-graphics, HTML5, embedding videos and responsive designs, there are a number of web viral trends that need to be taken care of. Here are some latest and viral web-development trends that are disrupting the web-development landscape.

Accelerated Mobile Pages (AMP)

Most of the leading websites, when searched on mobiles using Google, have a small lightning bolt (⚡) symbol next to them). This symbol means that the websites are fast loading. The pages of the website would load at a blink of an eye as compared to other websites.  These are called AMP or Accelerated Mobile Pages. The AMP was introduced by Google in October 2015 and received an overwhelming response from all the major websites such as Twitter, Pinterest, LinkedIn and WordPress.  If your website is AMP compatible, then it will rank better in the search engines also.

7 Impeccable Hyper-local Marketing Tips to boost your Business

Progressive Web Apps (PWA)

Progressive Web Apps eliminate the cross-platform issues faced by the netizens. Most of the users faced problems while accessing the same information that is available on the website to that on the mobile app. The PWA technology combines the best features of the website and gets them converted into an app-like feature for rich user experience. With PWA enabled website, the users won’t be able to differentiate between an app and the website.

PWA enables the website to be accessed in offline mode as well. Hence, boosting the overall performance delivers a staggering app-like experience.

Why Ranking High on Google is a key to Make Money Online?

Single-Page Website

As the name suggests, the entire website is designed into a single HTML page. When the user clicks on any navigation or menu option, the focus gets shifted to that section. This means rather than loading a new fresh page, the information is displayed right on the home page. 

Most of the designs and templates of single-page websites use Ajax, CSS3, jQuery and advanced JavaScript.

Are SEO And Web Design Closely Interlinked With Each Other?

Website Push Notifications

Similar to app notifications on mobile devices, website push notifications notify the users working on a website from his desktop or mobile device. The notifications are sent even when the website/browser is closed. The notification area on the user’s device displays all the related notifications. The main advantage is that all the users who have subscribed to the website can remain updated regarding the updates sent by the website.

Flash to HTML5

There was a time when the flash enabled websites were gaining popularity. But, there were many flaws and limitations associated with using flash and the most common one was platform dependence. With the inception of HTML5, things started changing. The robust features offered by HTML5 eliminated all the limitations of Flash. Now the websites could be easily tracked and optimized for delivering better user experience. Apart from UX, HTML5 also strengthened the security aspects.

Multilingual Websites

According to a renowned blogger, Neil Patel, his web traffic got boosted by 47% after starting a multilingual blog that supported approximately 82 languages. A website that supports content in multiple languages is called a multilingual website. By having one such website, new opportunities are unveiled across the globe. Now people from various backgrounds can explore your website. Contact your digital marketing associate for more options on how to start a multilingual website.

Best SMM Tips to Boost Engagement during Festive Season

Augmented Reality (AR) and Virtual Reality (VR)

Most of the upcoming websites that are used to search nearby banks, schools, restaurants, café, etc use this technology. It is usually done using the Smartphone’s camera. Using AR technology, a user can superimpose a computer-generated image in the real world. This accelerates accurate local searches. The game Pokemon Go is a perfect example of Augmented Reality.

 Virtual reality or VR is an entirely different concept as compared to VR. Here there is no connection with the physical world. The virtual world is presented in such a manner to make it feel like a real world.

Artificial Intelligence (AI)

You would have seen that most of the websites listing products and services have chatbots embedded in their websites. These smart and AI-powered chatbots are the first point of contact for the customers. Webprenures have been optimizing their websites for making them compatible with smart assistants such as Amazon Echo and Google Home.  

Benefits of SEO and Why Every Small Business Needs It?

Cloud Computing

Traditionally, all the data, hardware, software and other applications were stored in the on-premise devices or companies. This increased the infrastructural cost of the companies. So, to avoid all this, cloud-based services were born. Using cloud-services the users need not buy expensive software or hardware. Rather, they just need an internet connection and an internet-enabled device. The cloud services are web-based and can be accessed 24/7 and remotely as well.

The users don’t need to worry about backup solutions, database processing, data storage, installing office suites, etc. All the updates are automatically handled by cloud operators. The user just needs to take monthly subscriptions and can, in fact, upscale or downscale the subscription as per usage and requirement.

Winding Up

You need to stay in the competition and strive for excellence to survive and sustain in the e-world. So, it becomes very important to showcase an extraordinary presence in the digital world. Take your website to new levels, by these incredible web-development trends. 

Top 10 Things You Should Know Before Selecting a Digital Marketing Agency

Digital Kangaroos is one of the pioneering web development and digital marketing solutions provider in India. Our technical and marketing team delivers top-notch solutions for all your e-needs. Stay updated with us and avail our best-in-class digital services at a 20% discount from the market prices. Contact us at +91 9814820845 or write to us at info@digitalkangaroos.com.

You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?  You...

You are hungry and want to eat/order your favorite Italian cuisine. What is the first thing that you do?

 You pick up your mobile, open Google and ask for “Best Italian Restaurants near me”. 

It’s the power of Hyperlocal marketing that brings the most loved restaurants on top of local results.

Staying on the apex of local results is the biggest issue for every online business owner. You have to stay relevant to get noticed in your local area. If you don’t show up in the “local searches”, there is every possible chance that you lose a lot of potential customers from mobile and voice-driven searches.

Your name is not getting listed in local searches?

Your website or physical business is not driving expected local traffic?  

Then, Hyperlocal Marketing is the ultimate solution.

This trending marketing technique acts like a magnet that attracts potential clients in a specific local area. Thereby, improving, commercializing and promoting your local search. In a research conducted by thinkwithgoogle, 94% of the netizens use their mobile phones for local searches. Optimizing your business for local searches has become a major milestone in your SEO endeavors.

Implementing these 7 Hyperlocal Marketing strategies in your local SEO plan of action will make your brand more visible and successful in your local area.

But, before that understand,

What is Hyperlocal Marketing?

Hyperlocal marketing can be best described as a digital marketing process that targets a specific geographical area such as a street, city or even a few blocks to attract potential customers by optimizing the “near me” or “nearby” mobile and voice searches.

Read More: 3 Different Ways to Market Yourself Effectively

Why should I go for HyperLocal Marketing?

To capitalize on the “near me” searches and drive the local traffic to the physical locations (business), you need to launch Hyper-local marketing techniques.

Do you know?

• Around 88% of the netizens perform a local search within a day from their Smartphones.
• 46% of all Google Searches have queries seeking local information.
• With the coming of voice-driven smart assistants such as Amazon Alexa and Google Home, “close-by” and near-me” searched have grown over 900% in the last couple of years.
  
  How to leverage “near-me” searches for my Business?

Have a look at the top 7 Hyper-local Strategies that you need to implement right now!

Google My Business

The first step that you need to take is to list your business on Google My Business and start optimizing it to ensure maximum visibility. Formerly known as Google Places, GMB is an e-data listing from where Google sources the information to serve the users doing local searches and Google Map results in those areas. All the details such as opening hours, address and contact information are available for the users.

Customer Reviews

We all know the power of WOM i.e. Word-of-mouth marketing. The user reviews, ratings and testimonials are your most effective tools to cut above the rest. Customers definitely check the ratings and reviews of the business before finalizing them. 

Just as you were looking for an Italian Restaurant, I am sure you would like to visit a 4+ rated restaurant rather than any 2 or 3-star.

Don’t underestimate the power of reviews as they are the most important local-SEO ranking signals. A business with a good number of reviews is displayed on top of SERPs. So, start building your positive reviews. You can start by asking your family, friends and customers to review your business.

Top 20 SEO Hacks You Can’t Afford to Ignore in Today’s Time.

Create Localized Content

Creating great and relevant content for local users is another way to succeed in your local SEO
efforts. A blog helps you connect with your local audience as well as acquire local links. You can share relevant and informative articles on your blog. By subscribing to the blog, the users can stay updated regarding your services/products.

Start connecting with local social influencers related to your niche. The best way is to conduct an interview with these influencers and publish them on your blog. If you are lucky, these influencers might link your blog on their channel/blog/social platforms. 

If you have a list of queries to which people might be looking answers for then create a blog answering those queries. Try to keep the answers short and relevant. These answers would be helpful in voice-searches as well.

Benefits of SEO and Why Every Small Business Needs It?

Optimize Your GMB Page

Google My Business listings are a great way to boost your brand in the local market. To grab more relevant customers in a particular geographical area, it’s very important to optimize and manage your GMB page. Here are some tips.

• Make sure that your profile is 100% complete. Fill out every field that describes your business.
• Choose an appropriate and relevant category.
• Add contact numbers, address, opening and closing hours, etc. The information provided should resonate with the contact information present on your website and other social media accounts.
• Add high-resolution images, descriptions and official website link as well.
• Add any offers or deals going on.

If you have more than one address, then create and optimize pages for every location and link them to your other GMB pages. 

Read More: Top Digital Marketing Trends to Explode Your Brand Awareness

Use Proper Schema Markup

You need to add schema markup to improve your local SEO as well as help the search engines understand that your business is local.  Schema data acquires information related to your businesses and displays in the form of rich snippets.

Make sure to add schema markup to every location page of your business. All the information such as an address, business hours, social links, contact number, site logo and the business name should be added in the schema markup.

Make Your Website Mobile-Friendly

If your website is not mobile-friendly, then it’s high time to convert it into one. The Google search algorithm prefers mobile-friendly websites over normal ones. Google lays its priority in offering best-in-class user experience, so the responsive and fast loading websites are given priority in rankings. Here are some tips to make your website mobile-friendly:

• Choose a responsive template so that your website offers the same experience on all devices such as desktop, Smartphone, tab, etc.
• Using Gzip, enable website compression.
• Try to minify JavaScript, HTML and CSS.
• Stop using Flash. UX is severely degraded.
• The CTA’s and the button sizes should be large.
• Enable browser caching.
• Use CDN for load distribution so as to make your website fast.

Read More: How web design and SEO are closely interlinked with each other?

Optimize for Voice-searches

According to NPM (National Public Media), 43M smart speakers have alone been sold in the US. Most of the questions triggered at these smart voice-assistants contain a “near me” phrase. You need to optimize your GMB pages using the techniques mentioned above in order to answer these questions. This will start ranking your business on voice-driven searches as well. 

Is relying alone on SEO dangerous?

Conclusion

You really need to get into the game of optimizing your website for “near me” and voice searches, to keep your head and shoulders above the rest. Hyperlocal marketing helps businesses gain recommendations by the smart voice assistants as well. Take your business to the next level by generating more local leads with Hyperlocal marketing.

Want to know more about Hyperlocal marketing, we are just a call away. Get the best-in-class digital marketing solutions in North India at affordable prices with Digital Kangaroos.

Get an additional 10% offer on all digital marketing services till 31st December 2019. Grab this now or never offer today!

Let’s first understand, What is branding? Branding is basically a marketing practice that makes the company and its products/services easily...

Let’s first understand,

What is branding?

Branding is basically a marketing practice that makes the company and its products/services easily recognizable. And brand awareness is the extent to which people are able to distinguish the company from other similar ones in the market.

Branding is essential to strike a compelling and divisible presence in the industry. It allows the customer to make better choices. Branding includes advertising, promotional merchandise, logo, online reputation, customer service, etc. All these things are essential to creating an impressive and recognizable professional profile.   

Okay, now that you have invested time and effort to nurture an impeccable brand. What’s next?

Ask yourself, “Where am I advertising and promoting my brand?”

If any of the answers didn’t turn out to be ‘social media’, then you need to have a serious talk with your marketing team.

Social media is the biggest piece of the puzzle that has the power to make or break the brand. We have already discussed top digital marketing trends to explode your brand awareness and now it’s time to implement them.

Why Should I go for Social Media Optimization?

In today’s digital era, every netizen is operating one or more social media account. You may not get heard on organic searches but with social media optimization strategies, you could be heard by millions of users in just one go.

How?  This post unveils some of the best ways to use social media optimization services in India to gain traffic, boost ROI and improve brand awareness. 

But before that let’s understand what Social Media Optimization (SMO) is.

Social Media Optimization

Social media optimization is, using social channels actively to promote a brand by sharing content in such a way that the audience gets convinced and attracted to that website.

 SMO doesn’t mean using flashy graphics, pictures, formats, etc randomly. The posts created by using social media optimization strategies ensure that the company’s mission, culture, vision and values are clearly articulated.

Why is Branding Given so much Importance?

Branding impacts the overall bottom-line of the company. Branding impacts how the audience perceives the brand in terms of popularity, reputation and quality of service. Here are some reasons why branding is given the utmost importance to survive in online as well as the offline world.

Pitches Recognition

When the company becomes a recognizable name amongst the customers, it becomes a brand. Brand name and logo are the first steps towards branding. You must hire a professional logo designer, for world-class logos. The logo and brand name should be such that they are easily memorable and imprints deeply in the first glance. 

8 Effective and Evergreen SEO Strategies

Boosts Business Value

Business scaling is only possible if the company holds an impressive reputation in the market. Branding plays a vital role in boosting business value and helps to establish a firm place in the market. This increases investment opportunities for the company as well.

Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Generates New Customers

A strong branding ensures a positive reputation of the company. Therefore, the company would face no trouble in drumming up a new business. The customers are ready to do a referral business or become associates with the company. For a well-established brand, WOM (word of mouth) marketing becomes the most effective and best advertising method.

How to promote Brand Awareness using Social Media Optimization Services?

Most of the blogs, articles on internet stress on spending time, money and effort on social media to build your brand awareness.

Benefits of SEO and Why Every Small Business Needs It?

But nobody explains what to do exactly?

Most of the digital marketers and the articles on the internet will share interesting social media optimization theories with you. But, practically speaking, we all know that the same things don’t work all the time.  

Top 10 Things You Should Know BeforeSelecting a Digital Marketing Agency

There are essentially four thumb rules to follow for every social media optimization strategy.

Establish Your Voice

To build brand awareness, you need to effectively and consistently communicate with your social media audience. You need to follow a genuine and realistic style and voice tone. Make sure that the posts designed should convey a genuine human voice with a friendly and approachable tone. The content in the posts should be unique and reflect your USPs. The audience should be able to strike a contrast between you and your competitors.

Sharing Great Content

Infographics, videos and photos are a great means to convey your message. Your audience should be able to connect their daily lives with the content shared. One important aspect to consider is that whatever video/photos you share; it should be consistent with your brand colours.

For example, if you are trying to build a great employer brand then, you must include videos/photos of your employees, office and workplace. You can design photos/ banners related to upcoming corporate events, webinars or recruiting programs.  Showing the rewards and recognitions received by the company adds impressively to the brand image.

Responsive to the Audience

One of the most important aspects of social media optimization is responding to customers. No matter the comment/feedback is positive or negative, make a thumb rule to respond to the audience. You can respond to the audience by liking, sharing and answering their comments. You can also engage the audience by asking them questions. Furthermore, establishing an on-time response works like a douser for social media fire.

Choose the Right Social Media Network(s)

Essentially there are four most popular platforms- Facebook, Instagram, Twitter and LinkedIn. It would be better to start with these four. Later based on the response rates and your budget, you can easily expand to other platforms such as YouTube, Pinterest, etc.

Easy DIY Social Media Optimization Strategies

Here are some very easy DIY SMO strategies to improve Brand Awareness.

Integrate Social Sharing in Website

The first step towards SMO is to integrate social sharing options on your website. You can use links from your social media profile on your website. There are many plugins available in the e-market that facilitates social sharing within the website. The plug-ins can also add social media sharing buttons to the blogs/articles. All the social sites are high authority websites, therefore, their links are considered as high-quality links.

Seek Influencers

People are inundated and irritated by the paid ads. Moreover, they have lost their faith and trust in ads.

So, what is the alternative to paid ads?

It’s influencer marketing. Influencers are social celebrities and have a huge following. People believe in what they say and do. You just need to approach those influencers who represent the niche of your brand closely and thereafter, collaborate with them for the promotion of your products and services.

One single share by an influencer means that your post can reach 100 times more than your share. To get the desired attention, seek influencers.

Struggling to get one? We can help you with the best social influencers.

Social Campaigns and Contest

Social campaigns and contests drive people crazy. You can design the winning criteria based on the number of views, likes, shares, comments, or a picture of the customer using your brand, etc. The winner automatically gets converted as your social media brand ambassador.

Best SMM Tips to Boost Engagement during Festive Season

Consistency is Key to SMO

Do you know?

Search engines prefer the social profiles that have 100% completeness. Creating a social page may seem like a kid’s task but it is indeed the first area where businesses tend to fail. You need to ensure the completeness of your profile along with all contact information. Make sure that the information you are providing on social media platforms resonates with your website. Try to embed keywords in your profile as well.

Why do you Need Long Tail Keywords to Drive Maximum ROI?

Use Relevant Hashtags

Don’t flood your posts with irrelevant hashtags. Hashtags do make your posts searchable but the trick is to figure out the appropriate handles or hashtags. This makes the post look tidy, non-spammy and searQuality Content

New, fresh, unique and innovative content ideas help to build trust and authority with the social audience. Informative, useful and engaging content will improve your brand awareness. This could turn out to be a building block for pitching loyal customers.

Build your Brand with us!

Digital Kangaroos is a premier digital marketing agency in Ludhiana Punjab offering unique and customized social media optimization solutions to businesses both large and small. We are everything you’d expect from a digital marketing company. We are social, digital and creative! And, we are accountable, flexible and committed!

Struggling to build brand awareness for your business or are planning to step in the online world? Call us at +91 9814820845 or you can drop an email at admin@digitalkangaroos.com for best digital marketing and web development solutions at affordable prices.

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just...

What will you prefer: your favourite IPL team’s T-shirt with your name and a number on the backside or just a team’s T-shirt with a plain back?

The answer is intuitive.

The former option offers you a touch of personalization and you are ready to buy it for sure. That’s the power of long-tail keywords. Long-tail keywords are customized as per the user preferences to direct maximum conversions.

Keep reading to understand what are long-tail keywords and why you need them to drive maximum ROI.

SEO is all about keyword planning and long-tail keywords act as the holy grail of this strategy. Proper research should be conducted to find the relevant keywords for your business/website that offer high search volume.

Long-tail keywords are more specific and relevant. Let’s take an example.

Normal Keyword: Best Dermatologist
Long Tail Keyword: Best Dermatologist in Ludhiana near me

The search results in the second case would be more accurate as per your needs. A long-tail keyword yields maximum clicks and is more targeted for conversions. Long Tail Keywords comprise 70% of web searches.

Though these keywords are less common but focus more on the niche. Thus, they help in directing conversion-oriented traffic.

One Headed Theme

There are more than 1.7 million websites existing already with a new website being added every second. Competition is very stiff as you have a plethora of common categories such as mom blogs, relationship blogs, food blogs, travel blogs, etc. Competing for your business/blog with traditional keywords is an onerous task and needs you to fight tooth and nail to get your name on the SERPs.

But following the other way round will decrease the competition and make it easier to rank better on SERPs. Digital Kangaroos is all about providing world-class digital marketing solutions, so we have used “Best Digital Marketing Agency in Ludhiana (Punjab)” as our theme rather than the conventional “Digital Marketing Agency”.

Your primary keyword or theme should be such that people should be able to find you and eventually get converted into potential customers.   

How to Look For Long Tail Keywords?

When you start a website/business or a blog, the idea should be innovative and different else it would be extremely difficult to pitch it to the audience. Good market research and audience analysis will help you understand how to make your product/ service/ blog special. Take your time and jot down the points that are unique about your product/service/blog and that make you stand above your competitors.

It’s hard to rank in some markets due to high competition from large companies. These big companies have a good marketing budget, especially for SEO and other digital marketing services. It would be really hard to compete in areas such as travel, education, food, career, etc. Opting for long-tail keywords is the only way out you would have to suffice with lower SERP rankings.

For example: If you have a food blog, then many blogs offer snacks, starters, cakes, etc. To grab the attention you may specify “quick to make snacks recipes”, “eggless vanilla birthday cake”, “Cheesy homemade Italian Pasta” etc. This will help you to attract and engage the audience more efficiently.

Pro Tip: Try to use the words/phrases that are used by the audience. You can take the help of Google Keyword Planner, Google Analytics and other tools available.

Have a Look at Some Best Reasons to Opt for Long Tail Keywords

Lesser Competition

Most of the big corporate giants have already used traditional keywords to optimize their websites. So, for a beginner or a small company, it is very difficult to even stand and rank in front of them. If you have a start-up dealing with an applicant tracking system, then pitch for “ATS for small business” or “applicant tracking system for consultancy firms”. The long-tail keywords have lesser competition as well as are available at a low price. The reason is that not many companies focus on these keywords, ultimately reducing the competition and increasing ROI.

Keep the Tone Natural

Most of the content available on blogs is repetitive and similar, so it’s hard to make the blog or content look entirely different. Using traditional keywords may make the content look stuffed with keywords and may cause disinterest in readers and hamper SEO rankings.

This can be fixed using long-tail keywords as they can be incorporated into the content naturally. These keywords amp up the natural flow of your content.

Do you know?

Excessive use of short keywords may irritate Google bots and may consider you as a spammer. This may result in a Google penalty or removal of your posts from the SERPs. Most of the spam keywords are usually short ones only.

Staggering Search Volume

Long-tail keywords have a staggering search volume. Small keywords do have huge results but long-tail ones are more specific, targeting and produce accurate results as desired by the user. A user interested in buying an electronic item such as a mobile phone would definitely include the price while searching. He will never search for “mobile phone”, but will search similarly to “latest mobile phone under 10,000” or “smartphone under 15,000”. 

In fact, we all search for long-tail ones only.

Now you know how long-tail keywords account for 70% of web searches!

High Conversion Rate

The conversion rate automatically shoots up when the user gets the desired link in the very first go. Most people, as mentioned above in the mobile phone example, know what exactly they want to buy. Short keywords are used by people who are still researching the internet for an exact match. Their search keeps on getting narrowed down by using long-tail keywords. The conversion rate for long-tail keywords is 36% whereas the top 10% of landing pages convert at 11.45%.

Less Expensive

As the competition is less, there is a lesser number of bids on the long-tail keywords. The shorter the keyword, the more expensive it will be.  Long-tail keywords give a better idea to the search engine bots regarding the content and help in ranking the post accordingly. This ensures that whosoever visits your website is likely to buy the product/service.

The long-tail strategy helps businesses to offer highly personalized and customized products/services to their esteemed customers and makes them feel special. In a nutshell, the long-tail technique helps in exploiting the untapped potential as well as makes things available as per user requirements

Have you unleashed the power of long-tail keywords?

Still, struggling to drive traffic on your website? Connect Digital Kangaroos for a world-class digital marketing experience.

The much-awaited festive season is here and the war for marketing in the online world has begun. You have to...

The much-awaited festive season is here and the war for marketing in the online world has begun. You have to fight tooth and nail to survive and sustain in such a tough competitive market.

Your regular SMM techniques won’t turn the tables; you need to pull out all the stops to make things work. Is your current social media marketing strategy squared for this festive season?

If not, then make your presence felt in the e-world with these truly pragmatic SMM tips.

Create, Innovate and Concoct

There is a beautiful quote from Thomas A. Edison that says that there is always a better way to do that work. You just need to find it.

Create a nonpareil strategy for marketing your products. Offering discounts is just one way, explore some better ones. To stand among the rest you need to innovate a brilliant idea that touts your business as well as cast a magical impression on the netizens.

The bottom line is, if you won’t disrupt the intuitive then your competitors will leave no stone unturned to make you disrupted.

SEO Optimised Content Marketing Strategy

Content marketing is here to stay for a long time. Stuffing your content with keywords just to binge the web traffic, won’t work at all.  Rather quality content marketing coupled with white hat SEO strategies will help to attract the right audience at the right time.

Choosing proper and relevant hashtags for every marketing campaign is a thing that needs to be lionized after content creation and before publishing.

Go For Diverse Content Strategy

It’s very important to grab the audience’s attention and make them stay tuned in to your channel only. Relying only on text-based content won’t bring you applause. To make the audience hooked to your posts, introduce other forms of content such as funny videos, infographics, nice and colorful quotes, or some other form of podcasts. Apart from attracting audiences, this strategy helps in branding as well.

Related: Top 20 SEO Hacks You Can’t Afford To Ignore In Today’s Time

Focus on Local Marketing

A dash of local flavor is definitely going to reward your marketing endeavors. Try to go local in every aspect from Facebook to Instagram to Google presence. The local traffic contributes a lion’s share in the conversions and lead generations. Going local helps you tap the right audience and improves visibility as well as sales figures.

Read More: Benefits of SEO and Why Every Small Business Needs It?

Influencer Marketing

There are so many ads running on various social media channels and people are head bent on not clicking them. Intelligent netizens know how to distinguish between fake and real marketing campaigns. So, even if your ads and marketing efforts are genuine, you are doomed to be placed in a vetted circle.

The solution is- Influencer Marketing.

Here you can get help from a social media influencer who has a good following and an audience’s trust and ears. These influencers act as your brand advocates. In fact, influencer marketing is trending and plays a very important role in making content popular or sometimes, viral.

Share-worthy Campaigns

The campaigns should be designed and promulgated in such a manner that they receive maximum media attention such as likes, shares, comments, etc. Make sure that you are offering attractive giveaways, discount coupons or gift hampers to your customers that allure them into tagging their friends and sharing your posts to the maximum.

The essence of the post should be engaging and the best way to do that is to add an emotional component to the campaign.

Go Live

Live streaming and showing real status to customers is something that hasn’t been started by big brands. Facebook and Instagram have their own go-live features. Live streaming is indeed the best way to show people that you care for them. These strategies keep the audience engaged and eventually inspire the customers.

Have you experimented with a live story?

Keep the Spirit of Festivities Alive!

Festivals are synonyms for happiness, togetherness and family time. So, every page or post designed should keep the festival spirit epitomized. People should feel special and should be able to connect it with their lives.

Read More: Top Digital Marketing Trends to Explode Your Brand Awareness

We, at Digital Kangaroos, hope that you have a fantabulous festive season with these ingenious SMM tips. If you are struggling to find the right strategy for you or things are not working as per your plan, connect with us. Digital Kangaroos is the best digital marketing company in Ludhiana with an experienced team all set to curate the best marketing strategy for you.

So, get set go! Time is ticking. Are you ready to zero in this festive season with your best Social Media Marketing Strategy?

Call us today at +91 9814820845 or you can drop your queries at info@digitalkangaroos.com.

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility,...

Search Engine Optimization is not an uncommon term nowadays. Businesses and brands understand why SEO is crucial for their visibility, longevity and search-ability in the e-World. Having said that, there still remain numerous benefits hidden/ unknown to the outside world.

SEO brings purely organic, unpaid and high-quality traffic to your website and blogs. But, yes – the time the visitor spends on your website/blog totally depends upon the relevancy and engagement factor of the content. 

The businesses can easily monetize their blogs by running affiliate marketing campaigns, using Google Adsense, PPC, offering backlinks and several other ways. This is possible only if your website stands unbeaten and number one in the e-world. More are the imprints on the website or blog, more are your earrings.

Before moving ahead on how SEO can change the face of your brand/ business and help in monetization, let’s just understand the basics behind SEO.

Science Behind SEO

SEO is a framework of certain rules, practices, and protocols which are amassed to optimize the website to attain high Search Engine rankings for organic results.

Every search engine uses certain search engine ranking algorithms and the website needs to be optimized on those parameters. Depending on these parameters, the ranking would be decided on SERPs.

SEO is not a static process, it’s an ongoing process.

You don’t need just SEO, but some good SEO practices that will give a significant boost to the usability, longevity and user experience of the website.

Google, Yahoo and other search engines have become a part and parcel of everyone’s life. It is obvious that people trust them blindly and the top 5 results of any SERP are always the most clicked ones.

Having a good search engine ranking automatically boosts the user trust in that website. In fact, for a stupefying social media marketing, the businesses need to have a solid web presence which is only possible through SEO.

Now, let’s move to how ranking high on Google and other search engines impact traffic and help the businesses to monetize.

Organic Search is the Primary Source of Web-Traffic

Organic Search is one of the crucial components of the buyer funnel and helps in traffic conversion and engagement. A larger fraction of Digital marketers follows SEO practices only for Google. Other search engines also contribute to a brand’s visibility but Google enjoys the lion’s share of 88%.

Having a good presence on YouTube (second-best search platform) acts as a catalyst in elevating online visibility, as YouTube is again a Google program. So, having a presence on Google’s trusted resource will ensure that things are working in the brand’s favor.

Trust & Credibility

SEO is just not ranking high on Google, but it also means offering quality user experience by taking trust and credibility factors into account. Building domain authority is the final call. The SEO experts will work on all the elements related to building a strong authority such as quality backlinks, optimized on-page elements, positive online reputation and other digital optimizations.

Domain authority is accrued over time; rather it needs patience, commitment and sincere effort. It’s not a single day job but once established will offer you good opportunities for monetization.  

The results rely on the quality of products and services offered by the website, else the entire SEO campaign results in vain.

Better User Experience

As already mentioned, the optimal user experience is the key to every successful conversion. Google knows how to interpret a negative and a positive UX. A website is offering negative UX if it:

•  is not following webmaster’s guidelines
•  has a low dwell time
•  has not offered backlinks
•  has low page-per-visit
•  has a non-responsive layout

Once the business starts offering a positive UX, organic traffic increases exponentially. This results in more clicks, paid backlinks, higher domain authority and hence more money.

Local SEO

With the growth in mobile traffic, the promulgation of business in local market has become imperative for the success of every small or medium-sized business.  Local SEO helps the people in the vicinity to find the business quickly and easily. Thus, bringing the audience – a step closer to conversion.

This is done by optimizing web-content and the website for local keywords, backlinks and other local listings. SEO professionals lay a strong emphasis on getting positive reviews and feedback on Google, Home Advisor, Yelp, social media platforms, etc.

SEO strategies cast a positive impact on the buying cycle. The modern-day customer is well equipped with internet technologies and does proper research online before buying anything. Local SEO enhances the desired visibility and helps the customers find answers to their queries.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes 

SEO is a Long Term and Ongoing Strategy

A short term engagement into SEO tactics may not affect the entire digital properties of the brand. It is very important to consistently re-evaluate the brand over time. SEO professional has to be proactive enough to keep an eye over the algorithmic changes made by Google every year. Falling short even for a small bit may result in a tough challenge of making a comeback.

Apart from the Google algorithm, an expert SEO professional will keep the brand ahead by tapping and analyzing the tactics used by other local competitors and comparable businesses.

Search Engine optimization is your true business investment. An ideal SEO expert will enable your brand to hold waters for the years to come.

If you’re Not on Page 1, You are Losing Organic Clicks

There is no second opinion that if you don’t out past your competitors, then, they will!

You need to be number one to win the game of organic clicks. Digital Kangaroos- the best digital marketing company in Ludhiana – offers high-quality SEO which doesn’t only make you discoverable in the local market but makes you shine in the international markets as well.

SEO is a new age marketing technique that is quintessential for every business today. A great SEO not only promises a better today but an exuberant tomorrow.

Interested in getting an SEO for done for your businesses? Our team is always ready for you. Get in touch with us at +919814820845 or drop a line at admin@digitalkangaroos.com. Our expert digital marketing solutions will give a new dimension to your business for sure.  

Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today...

Having an impressive digital presence has become imperative both for existing as well as new businesses. The potential customers today have become more digital-friendly with the onset of the mobile revolution. Most of their purchasing decisions are primarily taken on the basis of what they read and see online.

So, it’s very important to lionize your digital marketing strategies. Drafting an awesome piece of content may be difficult as you need to plan the campaign, write the content and then measure ROI. You have to pull out all the stops of your content marketing efforts to see the results.

Today more than 62% of the companies have outsourced their content marketing to digital agencies. If you don’t have time to keep up, it is better to hire digital marketing agencies as they have impressive professional experience, knowledge and seasoned team of experts to take your online business to next level.

Reasons to Hire a Digital Marketing Agency

You should consider hiring a digital content marketing agency when:

• You don’t have time to manage all your campaigns.
• Your current strategies aren’t giving results as expected.
• You want an expert to take over your digital marketing strategy.

But before launching hunt for the right digital agency, you need to be crystal clear about the vision and goals of your business.

You should know exactly what your expectations are from the agency and what you want to achieve. You should be very clear about your audience, markets, and products. And also, the type of services you want such as SEO, blogging, paid campaigns, promotions, social media, etc.

The online and offline world is flooded with a lot of decent digital marketing agencies, cherry-picking the perfect one needs rolling up your sleeves. If you are not sure how to begin, then below is a checklist which helps you to know what you should look for in the right digital marketing agency.
Broad Content Spectrum

How to Check: Check services page or enquire about what all they offer

Writing a decked-out content only will not make you stand above the rest. What you need actually is a great SEO friendly and optimized content which is well put together with keywords and length. When you outsource your content work, you have an option to go for infographics, logo designing, and podcasts apart from simple blogging. All these things will help in better promulgation. You can expect a broad spectrum of services such as white papers, case studies, graphics, podcasts and other types of content.

Opting for a digital marketing agency that offers content marketing, SEO and other digital marketing services is a better option as they have an advantage of having a higher technical edge on how things work digitally rather than delegating the marketing and content creation work to two different agencies.

Solid Content Strategy

How to Check: Company’s portfolio and testimonials

There is a difference between writing a few blog posts and writing as per the understanding of the client’s goals and the buyer’s journey. The marketing experts will help you draft a proper content strategy highlighting topics, frequency, ideation, publication and the promulgation by using various digital touting strategies. The content should follow an audience’s first approach. The firm should offer a smart data-driven approach that helps the client to gauge the metrics.

Results Matter

How to Check: Ask for case studies

There is a lot of difference between creating a decked out blog and creating a blog that drives results. The success stories, testimonials, and case studies help the client to understand the success ladder of the company. If a digital marketing agency hesitates to show you the results achieved in the past or doesn’t have any case studies, then choosing this company would be a blip.

Check their Experience

How to Check: Check their client list, client satisfaction ratio, projects delivered, tools, technique and strategy

Experience doesn’t only account for the number of years rather it is a combination of years and right strategies. If a company is offering digital marketing services but still using obsolete tools and strategies, then backing on this company may give you slow and temporary results.

Ensure that the company is using strategies that are latest and drives you immediate results. Even if it is a start-up but has talented professionals, you can back on it. An ideal firm is backed by talented designers, marketers and creative content curators.

Read Also: Top SEO Hacks You Can’t Miss in Today’s Time

Core Niche

How to Check: Check their past work and social media pages

Every digital content marketing firm specializes in specific services and niches. Suppose, you have a business that deals with fashion accessories, then you need a firm that is well acquainted with the Fashion Industry. It is really important to have a look at their past records and testimonials as well.
You can follow their social media page on Twitter, Instagram, Facebook, etc and have a look and feel about how they are promoting the things.

Consider their Promotional Strategies

How to Check: Check social media pages and websites

Even if you hire the best of rhetoric to curate an awe-inspiring content for you, the things won’t work until you are not doing anything to promote your content. Creating original and engaging content and then leaving no stone unturned by promoting via social sharing will give you exceptional results.

SEO Performance

How to Check: Google Ranking

The litmus test for any content marketing company is how well it performs on Search Engine Rankings. Try to punch some keywords and check the Google ranking. If the company is coming on the first five ranks or even on the first SERP, then you can kick start the communication.

Pricing

How to Check: Send an email or check the website

It is one of the major and most crucial deciding factors when coming to terms with any digital marketing company. Nowadays, the companies offer packages rather than a fixed plan or what we call as the flexible billing cycle. You can avail or stop using the services at any point of time. You will be billed only for the services availed in that duration. A right company offers packages suitable for every type of needs.

Transparency at All Levels

How to Check: Offers seamless communication via emails, live chat or phone call

If you are not kept in the loop for every decision made regarding your project, then this is a sign that the company may not be sharing every detail with you. An ideal marketing company is fully transparent in its work and communication. The company shall give you a working layout as well as share the milestones set for the project. All the status reports are regularly shared with you.

Multi-Channel Strategy

How to Check: Available on all major platforms such as Facebook, Twitter, Instagram, etc.

The digital marketing agency near me should be creatively repurposing the content which means that the content should be broadcasted on every social media platform to get engagement, more traffic and thereby more leads. This helps in delivering a more versatile and holistic experience for the customers. Having a great multi-channel strategy that resonates with the ethos of the client company complements other facets of digital content marketing.

All you need is good online visibility that promotes brand awareness and generates leads that bring business. Once you find an agency that complies with all the above traits, feel free to avail services through them.

Digital Kangaroos, a premier digital marketing agency Punjab, doesn’t only help you save a lot of time and money but also saves you from the headache of curating and promoting the content. Our seasoned team of young and dynamic professionals is adept at offering creative digital marketing services that will make even the posterity cherish your brand. Contact us to learn more about our award-winning services.

To understand the impact of SEO on our online presence, we first need to know what an SEO is and...

To understand the impact of SEO on our online presence, we first need to know what an SEO is and how it works. SEO means “Search Engine Optimisation”. It is a non-paid medium of bringing traffic to your website through search engines via free, organic, editorial or natural means. All prominent search engines like Google, Yahoo, etc. undergo SEO where web pages and other content like videos are ranked on the basis of relevance to the users. This process is a quite reliable and generic source of inviting traffic but relying purely on SEO can be dangerous.

SEO is imperative if you talk about getting potential prospects, online presence and website traffic. On the other hand, it is equally factual that SEO alone can’t let you accomplish your most momentous profile-raising standpoint. Relying just on SEO can lead to a back counting towards the fall of the website. Digital Kangaroos is a digital marketing company in Punjab which works its best to bring your business to a successful social media platform.

One Big Reason

Just like it is said never put all the eggs in one basket rather divide them in different baskets to spread the risk and make its breakage less dicey and its safety more effective. Likewise, we at Digital Kangaroos observe that one and the only reason of not depending only on SEO is that SEO’s focus solely on one form of traffic and once that saturation is reached there is nothing else which will come its way filling the resource up to the brim. This finally makes the web content obsolete. This, in turn, defeats the final purpose of SEO after a while.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

Here comes the role of other components which help to develop your business grow faster on the online platform. Branding, Social media and other marketing campaigns mix with SEO are a few such constituents for reinforcement and highlighting every aspect of your business at a faster pace than usual. So it is important to understand that the natural search traffic which is fetched without any paid sources through the search engine optimisation by hitting various key points and making the content stand on a strong footing in terms of relevance for the final user in the eyes of Google or other search engines, is not the whole mass but simply a small part of the big picture which can be allured through other marketing strategies in varied ways. This list is endless and you need to think out of the box to stay ahead of your competitors. Following are a few examples of this marketing mix:

• Paid Search Marketing (PPC)
• Social Media Marketing
• Display Advertising
• Blogging (both on your site and as guest posts)
• Email Marketing

Does that mean SEO is Dead?

SEO is vital for the success of your business when it comes to driving organic traffic and thus, the potential customers to your site. However, as a sole technique, the role of SEO is limited in the realm of Digital Marketing and ends up its utility soon. Digital Kangaroos tries its best to ensure a proper marketing mix far beyond just the SEO in order to ensure a multi-dimensional benefit to your business through its online presence. So, if you hinge on just the organic search engine results to pull the visions to your site, at that socket, STOP! You’re playing a very treacherous game, and it could eventually end in hard luck.

Conclusion

This implies that SEO is the base of any business’s online presence and a business heads towards success through this amazing technical yet free of cost source. But it is equally to be valued that like in the case of offline marketing online marketing also works on a blend of different digital marketing techniques. They all go hand in hand to make a business a successful venture. Thus, Search Engine Optimisation alone is not the final end but still a very good beginning to generating business and maximizing profits online.

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they...

It’s no secret that Google is forever updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes!  SEO means optimizing your content so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And when you miss something with SEO, your content might as well be invisible. But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales. And every business wants more traffic, leads and sales, right?

Below are some of the best SEO hacks to boost traffic on your website.

1. Stop Using Huge Images on Your Website

Sounds too simple to be true, isn’t it? But it is basic. A website that takes a long to load is often dumped by the user like a hot cake. Make sure that your website loads quickly.

2. Optimize the Click Through Rate

Links or content, the more ranked your website becomes in the pecking order. Google automatically places your results higher if your keywords are being clicked more than your opponents. So try to create great content, AdWords which makes the users click it more often than not.

3. Be Creative with Keywords

Use social media platforms to discover trending keywords. Social media is in a faster metamorphosis than you can imagine. Every day new keywords are being made replacing the older ones. Learn to keep an eye out for the relevant changes before your opponents do so.

4. Link Other Websites with Relevant Content

Link to other websites that churn out quality content. In this way, you automatically get linked to the customers also using that particular site.

5. Use Readable URLs

URLs with 4-5 phrases separated by short dashes are the way it’s done these days. Avoid using numbers in the URLs as it confuses the consumer as well as the machines. Stick to readable URLs for that easy click to be materialized.

6. Create Your Own Keywords

When you do that, you are basically trying to be the sole player in a race. If anyone searches for that particular keyword, you are the only one that going to come up in their search list. Imagine where the click would land if you were the only one in the result list.

7. Use Https://

HTTPS, on the other hand, uses SSL (Secure Socket Layer) through which it encrypts data, making it difficult for any program to piggyback it and create havoc on the user’s system. Due to this, Google, over the years has been giving more preference to the secure site in line with its policy of creating a secure environment for a user.

8. Optimize for Voice Search

These days more and more mobile websites are using voice search. Don’t be left out in this era of technology advancements on a day-to-day basis. It’s important to be updated and stay on the same page as most of your opponents.

9. Publish Content With At Least 1,800 Words

The more words your article has, the more chances are there that it will be preferred over a short article. So, if you are the short and sweet-type, maybe link-building isn’t for you.

10. Use the Google Search Console to Get More (Targeted) Traffic

The Google Search Console is one of the best SEO tools on the market. Unlike most SEO software on the market, the data you get through Google Search Console comes straight from Google. The console can help you analyze the user behavior over a particular keyword and this analysis can help you increase traffic.

Read Also: Different Ways to Market Yourself Effectively 

11. Write and Optimize your Website Content

OK, so you’ve found a keyword. Awesome. Now it’s time to create a piece of quality content around that keyword. Weave a magic story around the keyword so that anyone who starts reading it is bound to finish it off, rather than leaving it in the middle.

12. Include Visual Media

Content with multimedia (like images and video) garners a lot of clicks. This type of content tends to rank better than content that’s 100% text. This is because the human brain and eye coordinate with visuals much better than text.

13. Long Descriptions

Add longer descriptions to your content. Before viewing the videos on your page, the user should have a fairly good idea of what to expect from the video.

14. Make your Content a Winner

Awesome content leads to an awesome click-through rate, which in turn boosts sales. Get the user to stay longer on your page. If your users love your page, they’ll spend more time on it. The longer they stay, the longer will be your turnaround ratio.

15. Rank for Featured Snippets

A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or video, making them stand out even more and putting them in an even better position to steal clicks from even the highest-ranked results.

16. Create Evergreen Content

There are 2 great ways to show search engines that you have in-depth, authoritative, evergreen content on your site: Stick with long-form content. Longer content (at least 2,000 words) tends to outrank shorter content. Use LSI keywords. These are keywords or phrases strongly related to your post’s topic. Great content has a higher chance of being shared again and again, and so, new users are added because of it.

17. Focus on Mobile-First Indexing

First, what does “mobile-first indexing” even mean? Quite simply, it just means that Google now considers the mobile version of your site to be the primary version of your site. If you don’t have a mobile site, your desktop site will still be used. But, if your site isn’t mobile-friendly your rankings may take a hit; remember that user experience is a VITAL component.

18. Understanding the Audience and User Objective

One must understand what a user is expecting when he searches for a particular query and then provide them with a relevant answer in a simple and understandable form. The preferences, tastes, and interests of the audience are ever-changing and it is really important to adapt to these changes quickly. No matter how well the content is written on your website if it is targeted toward the wrong audience, it will not be able to bring business to the company.

19. Check Your Website Speed

It’s advised to take Google’s page speed test. You must check the speed for both devices – desktop and mobile. If the speed is less on either or both, then you must report it to the developer and ask him to make necessary changes in order to increase the speed. A webpage loading at a slow speed is bound to lean away from your user to your opponents’ sites.

20. The Customer Comes First, Not the Search Engines

In the midst of this entire hullabaloo regarding Search Engine Optimisation, it’s imperative to keep the focus on your readers and not on those ranking numbers.

The fact is, your readers are the people who will engage with you, share your post, buy your products and services, and it doesn’t work the other way around. Churning out content for the purpose of making search engines happy is a wrong approach because these engines conduct random spot checks on websites, and your credibility matters a lot.

What is SEO? In order to know the benefits of SEO, we need to first understand what an SEO is....

What is SEO?

In order to know the benefits of SEO, we need to first understand what an SEO is. The full form of SEO is search engine optimization. It is the exercise of amassing both the quality and quantity of website traffic. It also provides exposure to your brand, through non-paid search engine results. To be precise, it is a set of rules for optimizing your website for search engines in order to improve your search engine grades.
How is SEO beneficial for small businesses?

In today’s competitive market scenario, SEO marketing is imperative because search engines answer the queries of millions of users per day. Anyone having a website, blog or online store, can surely be benefitted from an SEO more than anything else. Digital Kangaroos, a Digital Marketing Company in Ludhiana resolves all issues of marketing and offers the following benefits especially to small businesses who direly need a platform to exhibit their potential:

1. Business Distinguishability and Branding

Small businesses do not have much market presence. They wish to be in front of the potential customer’s eyes over and over again. Their main target is not just to appear on the first page of the search results but also, to want that when people keep on editing and searching for similar content with different keywords, they should keep on appearing. This role can be very well played through an SEO and Digital kangaroos is the Best Digital Marketing Agency in Ludhiana offering Digital Marketing services to clients nationally and internationally.

2. Adding to Your Business Credibility

SEO builds up credibility in the minds of the customers for your brands in an active as well as passive sense. When a customer sees your name being referred by Google on the front pages, he makes mental notes of the rankings of your business which he may not consciously realize it. This vote of confidence builds up your brand believability. In the good old days, yellow pages played the same role where you would always opt for a plumber on the front page rather than the thirteenth or fourteenth one.

3. Fetches Your Business Traffic

If you are to open an outlet or retail store would you prefer a city square or a back lane? Similar is the case for online business. This is so because at times your prime target is not just selling but fetching footfall and traffic in terms of online stores. You all know very apparently that today’s traffic is tomorrow’s potential client. This purpose can be solved well by proper search engine optimization. Digital kangaroos work its best to get the right audience.

Read Also: Top 5 Digital Marketing Strategies for Educational Institutes

4. Serves as a Better Advertising Channel

SEO works as a better advertising channel than the rest because it works directly on the interested customer. Unlike other media advertisements, it does not intrude during your favorite TV show or take up space on a page where you are reading a news article. Factually, your business gets in touch with those who are actually searching for businesses like yours. Here you don’t have to convince them regarding the need for your product or service; rather you just have to influence them that you are the right business to purchase from.

5. Provides Unparalleled Vision into Your Customers

Through Google Analytics not only the traffic is tracked but it generates insight into your customers like how they search or browse, the language they use, the technology they adopt, the region they dwell in, the days they are most active, the times of day they are most active, to tell a few. This is exceptionally valuable because it can give a well-planned strategic development to the business both online and offline.

SEO is a trending way to increase the quality of your website by making it user-friendly, quicker, and easier to navigate. It can be well-thought-out as a complete strategic framework which if opted through Digital Kangaroos, a digital marketing company in Ludhiana makes half the battle won before even it starts. Therefore, we can say that in this day and age search engine optimization is more important than ever. Hence, it is a must-have for every web player.

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each...

“The Search Engine Optimisation (popularly known as SEO) and Web design are two fields that are closely related to each other.”

This must not be something new. What is surprising though is the fact that many people still undermine the significance of SEO. For those who don’t know, SEO is the most important component of Digital Marketing.

SEO helps in driving traffic to your website and thus, more leads and revenue generation for your business. It doesn’t matter if you have worked hard in making your website look out of this world, but if it ranks low on the search engine results page, then it is of no use and it will go unnoticed. Hence it is important to have a search engine optimized website.

In case you didn’t know ‘Digital Kangaroos’ is a pioneer digital marketing agency specializing in providing Search Engine Optimization services for businesses small and big. Some very effective web designing and SEO tips suggested by this leading digital marketing company are as listed below:

1. Keep the Design Simple and Uncomplicated

You don’t have to keep your designs complicated or difficult. Even simple and uncomplicated designs look great. Audiences or visitors love to visit websites that have a simple design. A good website means a good experience for the visitors who are following your website. It is essential that your website attracts not just people but is found attractive by Google, also. Yes, Google Spider or Google bot also find sites attractive or unattractive. The better will be your site structure; the better would be your chances of having a good rank in the search engine.

2. Create the Best URL Structure for SEO

If you wish to have an SEO-friendly website, then you must have a clean, logical and straightforward URL. You should first merge the www along with non-www domain categories. Select the domain type which you wish to use for your site. Avoid using URLs like www. Xyz.com/? p= 111222. The names of URLs’ should be meaningful, like www.brandname

3. You Simply Can’t Ignore the Speed of Your Site

The page loading speed of the website is another important thing to keep in mind. The time and age we are living in are very fast-paced and no one likes to waste their time waiting for things like websites to load. Many users wait for a maximum of 5 seconds for a page to be loaded, if it doesn’t load within 8 seconds (maximum), then the user leaves the page and goes to some other website.   Many online shoppers have said that if they are not satisfied with the speed of a shopping site then they do not return back to that site. So if your website does not load in a proper way, then be ready to lose traffic of your website. You can check page tool insights to test your page speed. It also gives nice suggestions to enhance the speed of the site.

4. A Good Mobile Site

Mobile sales have skyrocketed the marketed in the years gone by. Many users have bought mobile-friendly websites. The rise in the usage of mobile along with Google’s mobile-friendly algorithm has made mobile-friendly design a very high priority. A website should be such that it is captivating to the eyes.

5. Look into the Content Properly

Content is one of the most important things for a website to run well which very few people are aware of. Content is said to be the new SEO these days. If you own a website then you should have some knowledge of the content. You should be the master of writing content that engages your audience, know how to handle Meta – tags, headlines, and the body of content and also know how to insert keywords.

6. Role of Images

Images also have a huge role to play when it comes to website design. Images have the power to gather lots of traffic from image-based search engines like Google Images and many others. The images also influence the site loading. Some tips which might help you in the optimization of images:

•  You should add an Alt-tag to your image. An Alt-tag can be a keyword for which you wish the image to rank.
•  It will be better if you keep the size of your image files small. You can get assistance from Image Optimizer. The image should be given a description and keyword before it is uploaded.

Final Words

Website designing and performance go hand in hand. In today’s highly competitive world, you must not settle for anything but the best. In case you are seeking the best SEO solutions, Blog writing, or content marketing solutions for your business; Digital Kangaroos is the conclusive answer.

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed...

The world of the internet has transformed the way things function in every sphere of life. It has even metamorphosed the system of education throughout the world.

In order to keep pace with the changing market trends and growing needs of future jobs, there is a need for all businesses including educational institutions to stay abreast of the latest technological and digital marketing trends in the market.

While there is a greater need for educational institutes to focus on offering courses that are not location-specific and helping the students expand their skill set, the institutions can’t simply afford to miss out on reaching a large database of students present online. Digitization has made it possible to influence the choices of higher education institutions, made by students looking at enrolling themselves in regular or online courses.  To be able to maximize student enrollment and build a strong brand image, educational institutions in large numbers are turning to digital marketing agencies to seek effective marketing solutions.

Did you know that Digital Kangaroos is the No. 1 Digital Marketing Agency in North India catering to a vast number of clients in the education industry including DLP India, MyStudyDestination and Panacea Bharti Institute? We specialize in providing unique and customized digital marketing solutions to our clients to help them generate maximum leads and increase their ROI.

In case you are an individual or a company working in the education domain, here is a list of trending and positive-result-yielding marketing strategies that you must deploy for your business to maximize your targeting and re-targeting options:

1. SEO

With Google making constant changes to its ranking algorithm, SEO is no longer limited to keywords. It requires a lot of technical expertise to develop and maintain websites that are search engine optimized and rank high on search results. For the website to be search engine optimized, there is a need to focus both on On-Page and Off-Page SEO along with taking care of technical SEO. There are several things to be taken care of like the website loading time, content quality, internal and external linking, errors and more.

2. Mobile-Friendly Websites

With more number of people having access to internet-enabled mobile phones than laptops, it has become crucial for educational institutions to make their websites mobile-friendly. This is majorly due to the reason that a large number of potential students are more likely to research the courses and institutions of their interest from their mobile phones than doing it from laptops or computers.

3. Re-targeting Campaigns

Re-targeting is one of the very cost-effective and result-driven marketing strategies for increasing the conversion rate of your business. This method proves to be really effective when it comes to expanding your target audience and reaching out to clients who have shown an interest in your products and services.

Read Also: Top Digital Marketing Trends to Explode Your Brand Awareness

4. Content Marketing

Content marketing is the future of Digital Marketing. While users continue moving from one social media platform to another in a span of a few months to a few years, the content you create is here to stay for long. The number of students who enroll themselves for a given course is directly proportional to the content quality you draft and publish online. The ‘quality’ of content also determines the amount of traffic you manage to get to your site along with the social media sharing of the content and thus, the overall ranking of the page.

A few guidelines that you may follow while curating content for your business are listed below:

a. Publish high-quality content that describes in-depth about your institution, courses, infrastructure, research and other facilities, fee structure, success stories, FAQs and related information.

b. Content should be written after carrying out detailed keyword research with special emphasis on writing long-tail keywords and voice-optimized content.

c. Writing blogs and case studies that don’t only target SEO goals but also the social media sharing of your content. This is because user engagement on social media platforms also plays an important role in determining the final ranking of your site.

5. Social Media Engagement

By following a few latest trends in social media like going live, publishing a story, etc. proves to be quite useful in grabbing the attention of potential students and keeping them engaged. The power of social media platforms, common amongst the student population- Instagram, Facebook, Twitter and Snapchat, can be leveraged to reach out directly to students and interact with them on a daily basis.

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’ As an exclusive media partner for FICCI FLO Ludhiana,...

FICCI FLO Ludhiana: The Project ‘Dream Chasers and Women in Business’

As an exclusive media partner for FICCI FLO Ludhiana, we at Digital Kangaroos continue bringing unique, fresh and innovative ideas to the surface so as to accomplish our endeavor of helping the organization reach its zenith of glory and fame.

For those who don’t know, FICCI Ladies Organization (FLO) is the women wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). Headquartered in New Delhi, FICCI FLO maintains a strong geographical presence throughout the country by virtue of its 15 chapters. The esteemed organization is well known and recognized for its representation of over 5000 women entrepreneurs and professionals.

Dream Chasers and Women in Business

Our Founder and Director, Sania Gupta, has been an active member of the FICCI FLO Ludhiana chapter since the year 2015. Besides conducting a workshop on ‘Blogging and Freelance Writing’ for the members of her chapter in the session 2016, our award-winning blogger Sania has been actively involved in writing about the events and sessions that get organized by this prestigious organization on her personal blog ‘TheBloggingHacks’. As a part of her engagement in several projects and activities pertaining to Digital Media, she along with Ms. Reena Aggarwal (Current Chairperson- FICCI FLO Ludhiana) recently kicked-off a project titled ‘Dream Chasers and Women in Business’ so as to not only empower the women members but also help them enhance their visibility and gain professional recognition in the fields of their work.

FLO is about women empowerment and there couldn’t have been a better way to promote members than help them gain recognition amongst fellow members, thereby, giving them more power and making it possible for them to generate more leads for their businesses and thus, better revenue. The primary objective behind launching the project was to promote the women entrepreneurs and professionals on the organization’s social media pages by making their striking and engaging profiles. A large number of followers on the chapter’s social media pages along with the members of WhatsAPP Official Group (FICCI FLO Ludhiana) served as a perfect audience to promote the products and services that are being offered by the member entrepreneurs and professionals.

Read Also: Case-Study of MyStudyDestination: The Award-Winning and India’s No.1 Career Blog

With her vision and expertise, Sania was able to introduce and conceptualize the idea that would stand out in the space of Digital Marketing. Her passion for words spawned creativity in the designs that she and her team curated for the members of her chapter. The participating members have managed to garner a lot of attention and are being duly recognized for their talent and skills.

We at Digital Kangaroos love giving wings to new projects and ideas all the time. It helps us exercise our creative confidence, expand our knowledge base and make it possible for us to continually deliver the best of Digital Marketing Services to our clients who believe in our work and motivate us to give our best shot.

Should you have any requirements in the space of Digital Marketing or Blogging, kindly don’t hesitate in reaching out to us at +91-9814820845 or +91-7814045013.

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before...

Many would agree that the realm of Digital Marketing has changed a lot in the recent past. What worked before doesn’t work anymore. With evolving technology and businesses, there is a need to keep yourself updated with the latest trends and happenings in the field of your work. In the spectrum of Digital Marketing, you don’t only need to be omnipresent but you need to be pro at establishing a strong bond of trust and intimacy with your audience.

Let’s look at some key marketing trends that will help you stay ahead of your competitors and establish a stronger market presence in 2019:

1. Paying close attention to what is most relevant

If you still believe that building a long e-mail list is something that is going to help you stand out and dominate your niche, you might want to know that this doesn’t hold significance any longer. Today, it’s all about building relevance and greater intimacy with the audience so as to be able to provide the right digital marketing solutions to your clients.

2. One platform doesn’t suffice

If you think being present on one social media platform or for that matter maintaining a social media presence alone is enough, it’s time for you to think again.

Different audience dominates different platforms. Your potential clients, therefore, are different on Facebook, LinkedIn, Instagram, YouTube, Weblogs and more. The success of your digital marketing efforts lies in being able to repurpose your content across different platforms relevant to your audience. This will help you to optimize your content for all the platforms which in turn will help you generate maximum leads for your products or services.

3. Focus on building experiences

It is no longer possible to garner success and attention by building a single marketing funnel that aims at taking your audience through a predefined step-by-step process. The time demands you to be successful in building experiences that are real and memorable for your audience. This will help them stay connected and loyal to your brand.

Furthermore, you need to feed your audience with unique and relevant content. This will help you gain their attention and build their trust. And every time you post fresh content or share updates with your audience, you will be encouraging them to not only reconnect with your brand but also keep your brand fresh in their memories.

4. Capture the attention of the right people at the right time

The important thing for you to know is that the essence of marketing lies in capturing the right attention at the right time so as to be successful in capturing the loyalty and wallet of your audience. With the amount of content that gets shared across the web on a daily basis, the attention span of people has become really short. It demands a massive amount of creativity and expertise to be able to curate content that catches the attention of readers and spread brand awareness.

5. Nurture your audience

You must not direct all your marketing efforts and budget only on generating leads for your business. While lead generation is an important aspect of marketing a business, you must not forget that you need to continue nurturing your audience at the same time. Marketing is just not about selling your products and services all the time. It is also about being present everywhere and at all times, thereby, communicating to your audience that you’re available for them to know you, like you and trust you.

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with...

In today’s changing world, SEO techniques are also changing rapidly. The need for improved website ranking has become intense with the rise in the competition due to the tech-oriented approach. There are many effective techniques and strategies that can be used for the same. However, an SEO strategy or technique only becomes effective when all its traits significantly target improving the overall quality and ranking of the website.

Have a look at some of the effective SEO strategies that can be used to make a strong brand presence.

1. Improve User Engagement to Improve Rankings

User engagement refers to the amount of time that a user spends on the website. The better the page ranking, the more user engagement in a website. According to research, it has been found that there is a certain interrelation between the bounce rate of the page and its organic position. The higher the bounce rate, the lower it is ranked in search.

2. Make your Current Pages Longer

It will surely become a time-consuming process when you have to write 3000+ words for every blog post. On the other hand, it is easier to pick a page from 1500 words to 2000 words rather than going from 0 to 2000 words. The content that has already been published has the ability and a recognized audience. Therefore, instead of writing something from the extreme scratch, it is better to use a post that is already doing well on Google. The pages that rank between 11-30 positions on Google are ideal and can help in increasing the rankings.

3. Enhance Site Speed

Another SEO strategy that is very important is the speed of the site. In the year 2010, it was declared by Google that site speed would be used as one of the ranking factors. There were many tools that helped the developers in improving the performance of the site. Another tool was developed to make the site responsive i.e. mobile friendly. Thus, in order to make your way up to the Google rankings, you should surely work on the site’s loading and processing speed.

4. Emphasis on YouTube SEO

YouTube videos have their position in the top 10 rankings of Google Search. YouTube is considered the second most popular search engine as it has more than 3 billion searches per month, which is considered better than Bing, Yahoo, and AOL combined. Focusing on YouTube SEO will help you push your website to the first page of Google and will drive traffic from YouTube as well.

5. Focus on Topics as well as Keywords

Google has been developing and the main aim of Google now is to know the intention of the users which means; what they expect, what they are searching for and most importantly, what search results would be the best to serve their purpose. You should consider what your potential audience is looking for. Thus, only keyword-focused or stuffed content is not important, but the context around also needs to be taken care of.

6. Build Backlinks

In order to build up good rankings, backlinks play an important role. Links are still considered one of the major factors in determining the search rank. Thus, it is essential to change the way backlinks are created in order to receive good results. Links that are of low quality can harm your website, whereas, high-quality links are effective.

7. Reporting and Analytics

Reporting and Analytics is a critical part of SEO as they play an important role in enhancing marketing strategies. You can understand your audience from sales to marketing by setting up an analytics platform. This will help in keeping a record of all the micro and macro events.

8. Technical Optimization

Apart from SEO and content tips, it is very important for the website to be technically strong and solid. This means that there is no technical issue in the website. Thus, to begin with, you can switch to HTTPS as it is considered to be the safest and most widely used protocol. Further, AMP i.e. Accelerated Mobile Pages should be used to make the website responsive. To help Google fetch the content you need to make sure that the semantic markups are exact and updated. Semantic Markups are important HTML tags that will help in emphasizing the important information on the website.

It should be kept in mind that SEO is changing drastically. Thus, it is necessary for marketers and business owners to adopt the above-mentioned strategies quickly as these will contribute to making your website safe and rank high.

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help...

It’s not easy to gauge the power of content marketing for a brand or a business. It might, however, help you to do so by looking at the case study given below and understanding the value of content marketing and the positive impact it may have on a business:

Our client Girnar Global a study abroad consultancy, tasked us to come up with a content marketing strategy that would help them generate more leads and get more business. The obvious idea they had was to embed a blog on their existing website. We told them upfront it could be done after they decided to revamp their site (which was needed to make the site presentable and user-friendly) and we even did it later as it would obviously help shoot up the ranking of the site. However, what we suggested back in December 2016 was an entirely different thing.

Process

As they agreed to our suggestion, we started an independent blog ‘My Study Destination’ for them in the niche of education and career. Why?

The new independent blog could serve them with the following benefits:

1. This blog wouldn’t market ‘Girnar Global’ directly but would do indirect marketing by giving them a reference at only a few selected places and also, by placing a banner advertisement.

2. Besides generating more leads and client conversions, the blog could act as an additional source of income for our client through Google Adsense, Sponsored links and ads, and by offering services like career counseling, etc.

3. The primary objective was to communicate the fact to readers that the Girnar Global Study abroad consultants actually possess a lot of experience and in-depth knowledge in the field of their work to make it possible for their clients to live their study abroad dreams. And, using the blog as a platform it could be done in a much more convincing way.

Read Also: Where to start Digital Marketing?

Adoption and Execution

Initially, for 1 year we focused on curating content that was majorly related to studying abroad. Later when the blog started gaining recognition, we diversified into offering a lot more on this blog than just study abroad content. Our content strategy focused on publishing 3-4 posts a week and every post would get published in the name of ‘Career Coach’ to emphasize that we understood well how sensitive the information we provide would be for students and parents. As a part of the Content Syndication strategy for ‘MyStudyDestination’, we even got articles (related to careers and jobs) published on the Entrepreneur.

Results